Sales Manager Job Trends in the South West

Sales Manager
England > South West

The median Sales Manager salary in the South West is £32,000 per year, according to job vacancies posted during the 6 months leading to 14 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 76 187 211
Rank change year-on-year +111 +24 +65
Permanent jobs requiring a Sales Manager 107 2 7
As % of all permanent jobs in the South West 2.11% 0.048% 0.15%
As % of the Job Titles category 2.26% 0.052% 0.15%
Number of salaries quoted 89 2 2
10th Percentile - £46,125 -
25th Percentile £27,707 £47,813 -
Median annual salary (50th Percentile) £32,000 £51,250 £35,000
Median % change year-on-year -37.56% +46.43% -2.78%
75th Percentile £50,000 £55,313 -
90th Percentile £51,000 £57,375 -
England median annual salary £47,500 £60,000 £75,000
% change year-on-year -20.83% -20.00% +62.16%

All Permanent IT Job Roles
South West

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the South West. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the South West with a recognized job title 4,745 3,881 4,549
% of permanent jobs with a recognized job title 93.39% 93.59% 95.85%
Number of salaries quoted 3,292 2,088 3,513
10th Percentile £28,000 £30,000 £29,500
25th Percentile £35,000 £40,000 £39,748
Median annual salary (50th Percentile) £50,000 £52,000 £50,886
Median % change year-on-year -3.85% +2.19% +1.77%
75th Percentile £65,000 £67,500 £66,778
90th Percentile £80,000 £80,000 £80,000
England median annual salary £55,000 £60,000 £57,500
% change year-on-year -8.33% +4.35% -6.50%

Sales Manager
Job Vacancy Trend in the South West

Historical trend showing the proportion of permanent IT job postings featuring 'Sales Manager' in the job title relative to all permanent IT jobs advertised in the South West.

Sales Manager job vacancy trend in the South West

Sales Manager
Salary Trend in the South West

Salary distribution trend for Sales Manager job vacancies in the South West.

Salary distribution trend for Sales Manager job vacancies in the South West

Sales Manager
Salary Histogram in the South West

Salary distribution for jobs citing Sales Manager in the South West over the 6 months to 14 January 2026.

Salary histogram for Sales Manager in the South West

Sales Manager
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Sales Manager within the South West region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Dorset - 45 £27,707 - 11
Bristol - 27 £50,000 - 8
Devon - 16 £50,000 - 10
Somerset - 9 £35,000 - 8
Gloucestershire +29 7 £40,000 -11.11% 11
Wiltshire +12 3 - - 12
Sales Manager
England

Sales Manager Skill Set
Top 29 Co-Occurring Skills & Capabilities in the South West

For the 6 months to 14 January 2026, Sales Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the South West region featuring Sales Manager in the job title.

1 54 (50.47%) B2B
2 45 (42.06%) Customer Service
3 10 (9.35%) Lead Generation
4 9 (8.41%) B2B Sales
4 9 (8.41%) Business Development
4 9 (8.41%) CRM
4 9 (8.41%) Decision-Making
5 8 (7.48%) Analytics
5 8 (7.48%) Autodesk
5 8 (7.48%) HP
6 4 (3.74%) SaaS
7 3 (2.80%) Security Cleared
7 3 (2.80%) Telesales
8 2 (1.87%) Client Onboarding
8 2 (1.87%) Coaching
8 2 (1.87%) Collaborative Culture
8 2 (1.87%) Email Marketing
8 2 (1.87%) Logistics
8 2 (1.87%) Mathematics
9 1 (0.93%) Collaborative Working
9 1 (0.93%) Contract Negotiation
9 1 (0.93%) Cybersecurity
9 1 (0.93%) Degree
9 1 (0.93%) GTM Strategy
9 1 (0.93%) Innovative Thinking
9 1 (0.93%) Mentoring
9 1 (0.93%) Presales
9 1 (0.93%) Risk Analysis
9 1 (0.93%) Salesforce

Sales Manager Skill Set
Co-Occurring Skills & Capabilities in the South West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 4 (3.74%) SaaS
General
1 46 (42.99%) Inclusion and Diversity
1 46 (42.99%) Retail
2 27 (25.23%) Social Skills
3 8 (7.48%) Analytical Skills
3 8 (7.48%) Manufacturing
4 3 (2.80%) Marketing
5 2 (1.87%) Brand Awareness
6 1 (0.93%) Aeronautics
Miscellaneous
1 39 (36.45%) Onboarding
2 10 (9.35%) Self-Motivation
3 8 (7.48%) Analytical Mindset
4 2 (1.87%) Data Centre
4 2 (1.87%) Social Media
Processes & Methodologies
1 54 (50.47%) B2B
2 45 (42.06%) Customer Service
3 10 (9.35%) Lead Generation
4 9 (8.41%) B2B Sales
4 9 (8.41%) Business Development
4 9 (8.41%) CRM
4 9 (8.41%) Decision-Making
5 8 (7.48%) Analytics
6 3 (2.80%) Telesales
7 2 (1.87%) Client Onboarding
7 2 (1.87%) Coaching
7 2 (1.87%) Collaborative Culture
7 2 (1.87%) Email Marketing
7 2 (1.87%) Logistics
7 2 (1.87%) Mathematics
8 1 (0.93%) Collaborative Working
8 1 (0.93%) Contract Negotiation
8 1 (0.93%) GTM Strategy
8 1 (0.93%) Innovative Thinking
8 1 (0.93%) Presales
Qualifications
1 3 (2.80%) Security Cleared
2 1 (0.93%) Degree
Vendors
1 8 (7.48%) Autodesk
1 8 (7.48%) HP
2 1 (0.93%) Salesforce