Sales Manager Job Trends in England

Sales Manager
UK > England

The median Sales Manager salary in England is £50,000 per year, according to job vacancies posted during the 6 months leading to 15 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 222 596 618
Rank change year-on-year +374 +22 +259
Permanent jobs requiring a Sales Manager 502 66 65
As % of all permanent jobs in England 0.95% 0.14% 0.13%
As % of the Job Titles category 1.04% 0.15% 0.14%
Number of salaries quoted 409 60 43
10th Percentile £27,750 £45,000 £35,000
25th Percentile £35,000 £57,188 £54,225
Median annual salary (50th Percentile) £50,000 £60,000 £75,000
Median % change year-on-year -16.67% -20.00% +62.16%
75th Percentile £75,000 £70,000 £105,000
90th Percentile £90,000 £121,200 -
UK median annual salary £50,000 £60,000 £72,500
% change year-on-year -16.67% -17.24% +52.63%

All Permanent IT Job Roles
England

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in England with a recognized job title 48,271 44,715 46,672
% of permanent jobs with a recognized job title 90.92% 92.72% 95.12%
Number of salaries quoted 30,563 23,396 36,518
10th Percentile £28,750 £33,750 £31,000
25th Percentile £37,500 £45,000 £41,419
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -6.50%
75th Percentile £75,000 £80,000 £77,500
90th Percentile £95,000 £98,750 £97,500
UK median annual salary £55,000 £60,000 £57,500
% change year-on-year -8.33% +4.35% -4.17%

Sales Manager
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings featuring 'Sales Manager' in the job title relative to all permanent IT jobs advertised in England.

Sales Manager job vacancy trend in England

Sales Manager
Salary Trend in England

Salary distribution trend for Sales Manager job vacancies in England.

Salary distribution trend for Sales Manager job vacancies in England

Sales Manager
Salary Histogram in England

Salary distribution for jobs citing Sales Manager in England over the 6 months to 15 January 2026.

Salary histogram for Sales Manager in England

Sales Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Sales Manager within the England region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +132 117 £47,500 -32.14% 125
South West +101 108 £33,500 -34.63% 46
North of England +111 102 £40,000 -15.79% 63
London +122 99 £60,000 - 63
Yorkshire +39 51 £40,000 -15.79% 25
Midlands +67 49 £85,000 +88.89% 53
North West +62 40 £40,000 -11.11% 23
West Midlands +55 36 £85,000 +102.38% 20
East of England +46 27 £55,000 -15.38% 52
East Midlands -1 13 £90,000 +100.00% 31
North East - 11 £50,000 - 15
Sales Manager
UK

Sales Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities in England

For the 6 months to 15 January 2026, Sales Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the England region featuring Sales Manager in the job title.

1 106 (21.12%) B2B
2 100 (19.92%) Business Development
3 64 (12.75%) SaaS
4 50 (9.96%) B2B Sales
4 50 (9.96%) CRM
4 50 (9.96%) Customer Service
5 36 (7.17%) Decision-Making
6 25 (4.98%) Cybersecurity
7 20 (3.98%) Analytics
8 19 (3.78%) Coaching
9 14 (2.79%) Microsoft Office
10 13 (2.59%) Data Protection
10 13 (2.59%) Degree
10 13 (2.59%) Lead Generation
11 11 (2.19%) Autodesk
11 11 (2.19%) Business Strategy
11 11 (2.19%) Telesales
12 10 (1.99%) Contract Negotiation
12 10 (1.99%) Document Management
12 10 (1.99%) HP
13 9 (1.79%) Market Research
13 9 (1.79%) Microsoft
13 9 (1.79%) Wi-Fi
14 8 (1.59%) Biometrics
14 8 (1.59%) Logistics
15 7 (1.39%) Customer Retention
15 7 (1.39%) Microsoft PowerPoint
16 6 (1.20%) AI
16 6 (1.20%) Customer Experience
16 6 (1.20%) Salesforce

Sales Manager Skill Set
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 14 (2.79%) Microsoft Office
2 7 (1.39%) Microsoft PowerPoint
3 5 (1.00%) Microsoft Excel
Business Applications
1 2 (0.40%) Towers Watson Igloo
2 1 (0.20%) Lawson
2 1 (0.20%) NetSuite
Cloud Services
1 64 (12.75%) SaaS
2 2 (0.40%) AWS
3 1 (0.20%) Azure
3 1 (0.20%) Dynamics 365
3 1 (0.20%) GCP
Communications & Networking
1 9 (1.79%) Wi-Fi
2 3 (0.60%) Broadband
2 3 (0.60%) Wireless
2 3 (0.60%) Wireless Security
3 2 (0.40%) Ethernet
3 2 (0.40%) Internet
3 2 (0.40%) VoIP
Database & Business Intelligence
1 1 (0.20%) Data Mining
1 1 (0.20%) Essbase
1 1 (0.20%) MS Access
General
1 75 (14.94%) Social Skills
2 63 (12.55%) Retail
3 55 (10.96%) Inclusion and Diversity
4 45 (8.96%) Marketing
5 30 (5.98%) Finance
6 29 (5.78%) Manufacturing
6 29 (5.78%) Telecoms
7 25 (4.98%) Presentation Skills
8 16 (3.19%) Analytical Skills
9 14 (2.79%) Public Sector
10 12 (2.39%) Electronics
11 11 (2.19%) Advertising
12 7 (1.39%) Games
12 7 (1.39%) Organisational Skills
13 4 (0.80%) Automotive
13 4 (0.80%) Aviation
13 4 (0.80%) German Language
14 2 (0.40%) Brand Awareness
14 2 (0.40%) French Language
14 2 (0.40%) Law
Libraries, Frameworks & Software Standards
1 2 (0.40%) Unity (Game Engine)
1 2 (0.40%) Unreal Engine
Miscellaneous
1 56 (11.16%) Onboarding
2 48 (9.56%) Self-Motivation
3 18 (3.59%) EPoS
4 16 (3.19%) Data Centre
5 13 (2.59%) Analytical Mindset
6 7 (1.39%) Driving Licence
7 6 (1.20%) Social Media
8 5 (1.00%) IoT
9 3 (0.60%) FMCG
10 2 (0.40%) Augmented Reality
10 2 (0.40%) Biopharmaceutical
10 2 (0.40%) Educational Technology
10 2 (0.40%) e-Learning
10 2 (0.40%) Life Science
10 2 (0.40%) Marketing Technology
10 2 (0.40%) Virtual Reality
11 1 (0.20%) Enterprise Software
11 1 (0.20%) Management Information System
11 1 (0.20%) PropTech
11 1 (0.20%) Renewable Energy
Processes & Methodologies
1 106 (21.12%) B2B
2 100 (19.92%) Business Development
3 50 (9.96%) B2B Sales
3 50 (9.96%) CRM
3 50 (9.96%) Customer Service
4 36 (7.17%) Decision-Making
5 25 (4.98%) Cybersecurity
6 20 (3.98%) Analytics
7 19 (3.78%) Coaching
8 13 (2.59%) Data Protection
8 13 (2.59%) Lead Generation
9 11 (2.19%) Business Strategy
9 11 (2.19%) Telesales
10 10 (1.99%) Contract Negotiation
10 10 (1.99%) Document Management
11 9 (1.79%) Market Research
12 8 (1.59%) Biometrics
12 8 (1.59%) Logistics
13 7 (1.39%) Customer Retention
14 6 (1.20%) Customer Experience
Programming Languages
1 1 (0.20%) SQL
Qualifications
1 13 (2.59%) Degree
2 6 (1.20%) Security Cleared
3 3 (0.60%) Master's Degree
3 3 (0.60%) MBA
4 1 (0.20%) Microsoft Certification
Systems Management
1 1 (0.20%) PaperCut
1 1 (0.20%) SafeCom
Vendors
1 11 (2.19%) Autodesk
2 10 (1.99%) HP
3 9 (1.79%) Microsoft
4 6 (1.20%) Salesforce
5 3 (0.60%) HubSpot
5 3 (0.60%) Oracle
6 2 (0.40%) SAP
7 1 (0.20%) ABBYY
7 1 (0.20%) Canon
7 1 (0.20%) Cognos
7 1 (0.20%) Equitrac
7 1 (0.20%) Fujitsu
7 1 (0.20%) IFS
7 1 (0.20%) Infor
7 1 (0.20%) JD Edwards
7 1 (0.20%) Kofax
7 1 (0.20%) OpenText
7 1 (0.20%) ReadSoft
7 1 (0.20%) ServiceNow
7 1 (0.20%) Sony