Content Strategist
UK
The median Content Strategist salary in the UK is £37,500 per year, according to job vacancies posted during the 6 months leading to 30 May 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 30 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 703 | 907 | 961 |
| Rank change year-on-year | +204 | +54 | +267 |
| Permanent jobs requiring a Content Strategist | 6 | 5 | 1 |
| As % of all permanent jobs advertised in the UK | 0.011% | 0.005% | 0.001% |
| As % of the Job Titles category | 0.012% | 0.005% | 0.001% |
| Number of salaries quoted | 3 | 5 | 1 |
| 10th Percentile | - | - | - |
| 25th Percentile | £36,250 | £41,135 | £63,750 |
| Median annual salary (50th Percentile) | £37,500 | £44,324 | £67,500 |
| Median % change year-on-year | -15.39% | -34.34% | - |
| 75th Percentile | £38,750 | £45,054 | £71,250 |
| 90th Percentile | - | - | - |
| UK excluding London median annual salary | - | - | - |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 50,066 | 97,923 | 88,829 |
| % of permanent jobs with a recognized job title | 90.36% | 94.81% | 91.43% |
| Number of salaries quoted | 26,124 | 69,761 | 56,179 |
| 10th Percentile | £28,750 | £28,500 | £32,500 |
| 25th Percentile | £40,750 | £38,500 | £45,000 |
| Median annual salary (50th Percentile) | £55,000 | £52,500 | £60,000 |
| Median % change year-on-year | +4.76% | -12.50% | - |
| 75th Percentile | £73,750 | £70,000 | £80,000 |
| 90th Percentile | £95,000 | £90,000 | £100,000 |
| UK excluding London median annual salary | £51,000 | £50,000 | £53,500 |
| % change year-on-year | +2.00% | -6.54% | +6.63% |
Content Strategist
Job Vacancy Trend
Job postings that featured Content Strategist in the job title as a proportion of all IT jobs advertised.
Content Strategist
Salary Trend
3-month moving average salary quoted in jobs citing Content Strategist.
Content Strategist
Top 3 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategist within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +161 | 6 | £37,500 | -15.39% | 71 |
| Work from Home | +122 | 6 | £37,500 | -15.39% | 3 |
| London | +117 | 6 | £37,500 | -15.39% | 5 |
Content Strategist Skill Set
Top 26 Co-occurring Skills and Capabilities
For the 6 months to 30 May 2025, Content Strategist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Content Strategist in the job title.
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Content Strategist Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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