Period
to

The following table provides summary statistics for permanent job vacancies with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 12 August 2022 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
UK
6 months to
12 Aug 2022
Same period 2021 Same period 2020
Rank 413 436 479
Rank change year-on-year +23 +43 +83
Permanent jobs citing B2C 1,438 802 336
As % of all permanent jobs advertised in the UK 0.85% 0.70% 0.53%
As % of the Processes & Methodologies category 0.89% 0.75% 0.57%
Number of salaries quoted 569 557 291
10th Percentile £42,500 £35,000 £37,500
25th Percentile £53,750 £42,500 £45,000
Median annual salary (50th Percentile) £67,500 £60,000 £60,000
Median % change year-on-year +12.50% - +4.35%
75th Percentile £82,500 £77,500 £72,500
90th Percentile £100,000 £97,500 £95,000
UK excluding London median annual salary £66,250 £50,000 £45,000
% change year-on-year +32.50% +11.11% -14.29%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161,721 107,622 58,944
As % of all permanent IT jobs advertised in the UK 95.75% 94.06% 93.09%
Number of salaries quoted 84,129 73,141 47,812
10th Percentile £34,207 £32,500 £32,500
25th Percentile £45,000 £42,500 £41,250
Median annual salary (50th Percentile) £60,000 £55,600 £55,000
Median % change year-on-year +7.91% +1.09% +4.76%
75th Percentile £80,000 £75,000 £73,750
90th Percentile £97,290 £92,500 £90,000
UK excluding London median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% +5.56%

B2C
Job Vacancy Trend

Job postings citing B2C as a proportion of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

3-month moving average salary quoted in jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

Salary distribution for jobs citing B2C over the 6 months to 12 August 2022.

Salary histogram for B2C in the UK

B2C
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 12 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +27 1,205 £67,500 +12.50% 82
London +15 768 £70,000 +1.82% 54
Work from Home -17 661 £70,000 +27.27% 43
UK excluding London -5 420 £66,250 +32.50% 32
South East +1 163 £70,000 +30.23% 9
North of England -48 92 £57,500 +15.00% 7
South West -9 59 £75,000 +76.47% 2
East of England -40 54 £70,000 +16.67% 2
Yorkshire -26 44 £55,000 +15.79% 4
Midlands -62 40 £50,000 - 7
North West -64 39 £57,500 +2.22% 2
West Midlands -56 32 £50,000 - 5
North East -1 9 £65,000 - 1
East Midlands -30 8 £55,000 +4.76% 2
Scotland -42 7 £81,250 +91.18% 4
Wales -20 6 £61,250 +131.13% 1

For the 6 months to 12 August 2022, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for B2C.

1 814 (56.61%) Agile
2 730 (50.76%) B2B
3 573 (39.85%) Social Skills
4 440 (30.60%) Marketing
5 393 (27.33%) User Experience
6 357 (24.83%) Analytics
7 330 (22.95%) Finance
8 317 (22.04%) E-Commerce
9 304 (21.14%) Azure
10 297 (20.65%) AWS
11 293 (20.38%) DevOps
12 279 (19.40%) CI/CD
13 266 (18.50%) Scrum
14 260 (18.08%) Product Roadmap
15 252 (17.52%) JavaScript
16 247 (17.18%) SQL
17 243 (16.90%) Python
17 243 (16.90%) Problem-Solving
18 220 (15.30%) Data Science
19 214 (14.88%) Salesforce.com
20 209 (14.53%) Product Management
21 206 (14.33%) UX Design
22 203 (14.12%) Retail
23 201 (13.98%) Analytical Skills
24 198 (13.77%) Full Stack Development
25 193 (13.42%) Google
26 190 (13.21%) SaaS
27 187 (13.00%) Node.js
28 184 (12.80%) Mentoring
28 184 (12.80%) Fintech

B2C
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 113 (7.86%) Confluence
2 84 (5.84%) CMS
3 45 (3.13%) Apache Spark
4 23 (1.60%) Apache Airflow
5 18 (1.25%) Cloud Foundry
6 12 (0.83%) Sitecore CMS
7 6 (0.42%) Drupal
8 4 (0.28%) WordPress
9 3 (0.21%) Adobe Experience Manager
9 3 (0.21%) Apache
9 3 (0.21%) SAS
9 3 (0.21%) SharePoint
9 3 (0.21%) Umbraco
10 2 (0.14%) Headless CMS
10 2 (0.14%) IIS
11 1 (0.070%) IBM Domino
11 1 (0.070%) MS Exchange
11 1 (0.070%) nginx
11 1 (0.070%) WebSphere
Applications
1 51 (3.55%) Sketch
2 34 (2.36%) InVision
3 24 (1.67%) Microsoft Excel
4 17 (1.18%) Marvel
5 12 (0.83%) Microsoft Office
5 12 (0.83%) SPSS
6 11 (0.76%) Adobe Creative Suite
6 11 (0.76%) Photoshop
7 10 (0.70%) Adobe Illustrator
8 9 (0.63%) Adobe XD
9 7 (0.49%) MS Visio
10 6 (0.42%) Microsoft PowerPoint
11 5 (0.35%) Chatbot
11 5 (0.35%) InDesign
12 3 (0.21%) LaTeX
13 2 (0.14%) Gliffy
13 2 (0.14%) Microsoft Project
14 1 (0.070%) OmniGraffle
Business Applications
1 10 (0.70%) Shopify
2 8 (0.56%) Magento
3 7 (0.49%) SAP Hybris
4 6 (0.42%) Payment Gateway
5 4 (0.28%) Dynamics CRM
5 4 (0.28%) NetSuite
6 2 (0.14%) Oracle EBS
6 2 (0.14%) Sage 200
6 2 (0.14%) Salesforce.com CRM
6 2 (0.14%) SAP ERP
6 2 (0.14%) SAP S/4HANA
7 1 (0.070%) Oracle Payables
7 1 (0.070%) Oracle Receivables
7 1 (0.070%) SAP CO
7 1 (0.070%) SAP FI
7 1 (0.070%) SAP FI/CO
7 1 (0.070%) SAP SD
7 1 (0.070%) Siebel CRM
7 1 (0.070%) Sparx Enterprise Architect
Cloud Services
1 304 (21.14%) Azure
2 297 (20.65%) AWS
3 190 (13.21%) SaaS
4 182 (12.66%) Serverless
5 168 (11.68%) GCP
6 153 (10.64%) Salesforce Commerce Cloud
7 87 (6.05%) Azure DevOps
8 83 (5.77%) Figma
9 68 (4.73%) Google Analytics
10 57 (3.96%) Power Platform
11 47 (3.27%) Salesforce Service Cloud
12 44 (3.06%) AWS Lambda
13 42 (2.92%) Azure Active Directory
13 42 (2.92%) PaaS
14 37 (2.57%) Amazon SQS
14 37 (2.57%) CloudFront
15 33 (2.29%) Amazon ECS
15 33 (2.29%) Slack
16 32 (2.23%) Cloud Computing
17 30 (2.09%) Amazon CloudWatch
Communications & Networking
1 25 (1.74%) Internet
2 23 (1.60%) MQTT
3 20 (1.39%) DNS
4 19 (1.32%) Firewall
5 13 (0.90%) DHCP
6 10 (0.70%) Wireless
7 8 (0.56%) HTTP
7 8 (0.56%) TCP/IP
7 8 (0.56%) VPN
8 7 (0.49%) NAS
8 7 (0.49%) Remote Desktop
9 6 (0.42%) Wi-Fi
10 4 (0.28%) PBX
11 3 (0.21%) Broadband
11 3 (0.21%) Network Security
11 3 (0.21%) Reverse Proxy
11 3 (0.21%) SMS
12 2 (0.14%) Unified Communications
13 1 (0.070%) AMQP
13 1 (0.070%) HSRP
Database & Business Intelligence
1 84 (5.84%) Relational Database
2 79 (5.49%) MySQL
3 73 (5.08%) PostgreSQL
4 71 (4.94%) Elasticsearch
5 67 (4.66%) NoSQL
6 56 (3.89%) Power BI
7 53 (3.69%) SQL Server
8 48 (3.34%) Redis
9 46 (3.20%) Big Data
9 46 (3.20%) DynamoDB
9 46 (3.20%) Tableau
10 35 (2.43%) Data Lake
11 29 (2.02%) Data Warehouse
12 23 (1.60%) Amazon RDS
12 23 (1.60%) Couchbase
12 23 (1.60%) RDBMS
13 22 (1.53%) Hadoop
13 22 (1.53%) MongoDB
14 21 (1.46%) Apache Hive
15 19 (1.32%) Electronic Patient Records
Development Applications
1 176 (12.24%) JIRA
2 144 (10.01%) Jenkins
3 108 (7.51%) Git (software)
4 100 (6.95%) Mocha
5 61 (4.24%) Storybook
6 52 (3.62%) Cypress.io
7 33 (2.29%) Visual Studio
8 32 (2.23%) Selenium
9 25 (1.74%) NUnit
9 25 (1.74%) Team Foundation Server
10 24 (1.67%) Postman
11 23 (1.60%) JMeter
11 23 (1.60%) Log4Net
11 23 (1.60%) Moq
11 23 (1.60%) Newman
11 23 (1.60%) Octopus Deploy
11 23 (1.60%) SoapUI
11 23 (1.60%) TestCafe
12 10 (0.70%) Axure RP
13 8 (0.56%) Cucumber
General
1 573 (39.85%) Social Skills
2 440 (30.60%) Marketing
3 330 (22.95%) Finance
4 203 (14.12%) Retail
5 201 (13.98%) Analytical Skills
6 117 (8.14%) Games
7 104 (7.23%) Legal
8 58 (4.03%) Presentation Skills
9 49 (3.41%) Banking
10 39 (2.71%) Aviation
11 37 (2.57%) Automotive
11 37 (2.57%) Publishing
12 36 (2.50%) Influencing Skills
13 34 (2.36%) Inclusion and Diversity
14 32 (2.23%) Organisational Skills
15 30 (2.09%) Law
16 29 (2.02%) Advertising
17 23 (1.60%) Spanish Language
18 22 (1.53%) Financial Institution
19 21 (1.46%) Telecoms
Job Titles
1 245 (17.04%) Developer
2 225 (15.65%) Product Manager
3 137 (9.53%) Designer
4 106 (7.37%) Analyst
5 86 (5.98%) Software Engineer
6 84 (5.84%) Senior Developer
7 75 (5.22%) Salesforce Developer
8 71 (4.94%) Data Manager
8 71 (4.94%) Product Owner
9 69 (4.80%) Senior Manager
10 66 (4.59%) UX Designer
11 65 (4.52%) Architect
12 63 (4.38%) Full Stack Developer
12 63 (4.38%) Software Developer
13 62 (4.31%) Senior Product Manager
14 56 (3.89%) Cloud Developer
14 56 (3.89%) Salesforce Commerce Cloud Developer
15 46 (3.20%) C# Developer
16 43 (2.99%) Business Analyst
16 43 (2.99%) Senior Designer
Libraries, Frameworks & Software Standards
1 187 (13.00%) Node.js
2 150 (10.43%) React
3 125 (8.69%) HTML
4 123 (8.55%) REST
5 110 (7.65%) .NET
6 100 (6.95%) Chai
7 96 (6.68%) CSS
8 83 (5.77%) Redux
9 80 (5.56%) Kafka
10 66 (4.59%) Next.js
11 65 (4.52%) AngularJS
12 63 (4.38%) React Native
13 59 (4.10%) Ruby on Rails
14 52 (3.62%) Jest
15 51 (3.55%) Velocity
16 50 (3.48%) ASP.NET
16 50 (3.48%) Web Services
17 44 (3.06%) .NET Framework
18 39 (2.71%) .NET Core
18 39 (2.71%) Sass
Miscellaneous
1 393 (27.33%) User Experience
2 122 (8.48%) Self-Motivation
3 74 (5.15%) Mobile App
4 61 (4.24%) Sports Betting
5 48 (3.34%) Virtual Team
6 39 (2.71%) Cloud Native
7 37 (2.57%) Algorithms
8 26 (1.81%) Legacy Systems
9 19 (1.32%) Public Cloud
10 18 (1.25%) IoT
10 18 (1.25%) Marketing Technology
11 17 (1.18%) Data Centre
12 16 (1.11%) Hackathon
12 16 (1.11%) Management Information System
13 14 (0.97%) Educational Technology
13 14 (0.97%) Hybrid Cloud
13 14 (0.97%) Life Science
14 13 (0.90%) Linux Command Line
15 12 (0.83%) Enterprise Software
16 11 (0.76%) Data Structures
Operating Systems
1 68 (4.73%) Windows
2 56 (3.89%) Apple iOS
3 53 (3.69%) Android
4 37 (2.57%) Linux
5 14 (0.97%) Unix
6 12 (0.83%) Windows Server
7 10 (0.70%) Windows 10
8 9 (0.63%) Windows Server 2012
9 8 (0.56%) Windows Server 2019
10 7 (0.49%) CentOS
10 7 (0.49%) Red Hat Enterprise Linux
11 2 (0.14%) Kali Linux
12 1 (0.070%) Mac OS
12 1 (0.070%) Windows Server 2016
Processes & Methodologies
1 814 (56.61%) Agile
2 730 (50.76%) B2B
3 357 (24.83%) Analytics
4 317 (22.04%) E-Commerce
5 293 (20.38%) DevOps
6 279 (19.40%) CI/CD
7 266 (18.50%) Scrum
8 260 (18.08%) Product Roadmap
9 243 (16.90%) Problem-Solving
10 220 (15.30%) Data Science
11 209 (14.53%) Product Management
12 206 (14.33%) UX Design
13 198 (13.77%) Full Stack Development
14 184 (12.80%) Fintech
14 184 (12.80%) Mentoring
15 183 (12.73%) Microservices
16 176 (12.24%) Coaching
17 171 (11.89%) Product Strategy
18 163 (11.34%) Software Engineering
19 145 (10.08%) Customer-Centricity
Programming Languages
1 252 (17.52%) JavaScript
2 247 (17.18%) SQL
3 243 (16.90%) Python
4 178 (12.38%) Java
5 175 (12.17%) C#
6 105 (7.30%) Ruby
7 103 (7.16%) TypeScript
8 90 (6.26%) Bash
9 86 (5.98%) PHP
10 81 (5.63%) C
11 69 (4.80%) PowerShell
12 36 (2.50%) Go
13 30 (2.09%) C++
14 24 (1.67%) Scala
15 13 (0.90%) ES6
16 12 (0.83%) R
16 12 (0.83%) T-SQL
16 12 (0.83%) VBA
17 5 (0.35%) Bicep
17 5 (0.35%) XPath
Qualifications
1 163 (11.34%) Degree
2 43 (2.99%) Computer Science Degree
3 29 (2.02%) MBA
4 7 (0.49%) ISEB
4 7 (0.49%) PMI Certification
4 7 (0.49%) Security Cleared
5 5 (0.35%) DBS Check
5 5 (0.35%) Master's Degree
5 5 (0.35%) Microsoft Certification
5 5 (0.35%) PhD
6 4 (0.28%) A+ Certification
6 4 (0.28%) PMP
7 3 (0.21%) ITIL Foundation Certificate
8 2 (0.14%) CISSP
8 2 (0.14%) CSSLP
9 1 (0.070%) Analytics IQ
9 1 (0.070%) CEH
9 1 (0.070%) GIAC
9 1 (0.070%) PRINCE2 Certification
Quality Assurance & Compliance
1 131 (9.11%) QA
2 38 (2.64%) Accessibility
3 20 (1.39%) GDPR
4 17 (1.18%) SLA
5 13 (0.90%) Data Quality
6 12 (0.83%) Sarbanes-Oxley
7 10 (0.70%) ISO/IEC 27001
8 7 (0.49%) HIPAA
9 4 (0.28%) PCI DSS
10 3 (0.21%) COBIT
10 3 (0.21%) NIST
10 3 (0.21%) WCAG
11 2 (0.14%) GRC
11 2 (0.14%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
System Software
1 162 (11.27%) Docker
2 56 (3.89%) Active Directory
3 45 (3.13%) ISA Server
4 9 (0.63%) Hyper-V
4 9 (0.63%) VMware Infrastructure
5 3 (0.21%) Virtual Desktop
5 3 (0.21%) Virtual Machines
6 1 (0.070%) Virtual Servers
Systems Management
1 86 (5.98%) Terraform
2 62 (4.31%) Kubernetes
3 35 (2.43%) Opscode Chef
4 31 (2.16%) Ansible
5 23 (1.60%) Grafana
5 23 (1.60%) HAProxy
5 23 (1.60%) Kibana
5 23 (1.60%) logstash
5 23 (1.60%) MIIS
5 23 (1.60%) Opsgenie
5 23 (1.60%) Pingdom
5 23 (1.60%) ZABBIX
6 22 (1.53%) Single Sign-On
7 7 (0.49%) Active Directory Federation Services
7 7 (0.49%) Microsoft Intune
8 6 (0.42%) Puppet
9 2 (0.14%) WSUS
10 1 (0.070%) Computer Emergency Response Teams
10 1 (0.070%) CSIRT
Vendors
1 214 (14.88%) Salesforce.com
2 193 (13.42%) Google
3 136 (9.46%) Microsoft
4 61 (4.24%) Adobe
5 33 (2.29%) Apple
6 26 (1.81%) New Relic
7 25 (1.74%) Sitecore
8 24 (1.67%) Databricks
9 22 (1.53%) SAP
10 21 (1.46%) Oracle
11 19 (1.32%) IBM
12 15 (1.04%) SendGrid
13 14 (0.97%) Stackify
14 10 (0.70%) Cadence
14 10 (0.70%) Sun
14 10 (0.70%) VMware
15 9 (0.63%) Amplitude
15 9 (0.63%) Dell
15 9 (0.63%) HubSpot
15 9 (0.63%) Salesforce Marketing Cloud