Period
to 15 December 2018

The following table provides summary statistics for permanent job vacancies with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 15 December 2018 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
UK
6 months to
15 Dec 2018
Same period 2017 Same period 2016
Rank 516 577 507
Rank change year-on-year +61 -70 +78
Permanent jobs citing B2C 830 821 993
As % of all permanent IT jobs advertised in the UK 0.53% 0.46% 0.54%
As % of the Processes & Methodologies category 0.57% 0.50% 0.59%
Number of salaries quoted 633 616 806
UK median annual salary £62,500 £55,000 £60,000
Median salary % change year-on-year +13.64% -8.33% +9.09%
10th Percentile £36,250 £32,500 £35,000
90th Percentile £95,000 £83,750 £86,250
UK excluding London median annual salary £46,250 £50,000 £52,750
% change year-on-year -7.50% -5.21% +5.50%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 144,803 164,913 169,137
As % of all permanent IT jobs advertised in the UK 91.59% 91.90% 91.29%
Number of salaries quoted 114,496 131,060 140,287
UK median annual salary £52,500 £50,000 £48,500
Median salary % change year-on-year +5.00% +3.09% +2.11%
10th Percentile £29,750 £28,418 £27,625
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £45,000 £43,500 £42,500
% change year-on-year +3.45% +2.35% -

B2C
Job Vacancy Trend

Job postings citing B2C as a percentage of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

The salary distribution of IT jobs citing B2C over the 6 months to 15 December 2018.

Salary histogram for B2C in the UK

B2C
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 15 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +60 816 £62,500 +13.64% 112
London +65 508 £70,000 +16.67% 61
UK excluding London +60 317 £46,250 -7.50% 53
South East -33 103 £45,000 -14.29% 7
North of England +33 77 £47,500 - 20
North West +45 61 £51,000 +20.00% 12
South West +49 49 £40,000 - 9
Midlands +34 44 £67,500 +112.60% 12
East of England +56 37 £42,500 -15.00% 3
West Midlands +30 24 £70,000 +154.55% 7
East Midlands +30 20 £67,500 +42.11% 5
Yorkshire +36 15 £32,000 -50.77% 7
Scotland +14 9 £62,500 - 2
Wales +1 3 £28,750 -58.93%
North East -14 1 - - 1

For the 6 months to 15 December 2018, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for B2C.

1 481 (57.95%) B2B
2 388 (46.75%) Agile Software Development
3 267 (32.17%) E-Commerce
4 206 (24.82%) Marketing
5 158 (19.04%) Finance
6 155 (18.67%) .NET
7 148 (17.83%) Analytical Skills
8 145 (17.47%) JavaScript
9 137 (16.51%) HTML
9 137 (16.51%) Microservices
10 129 (15.54%) SQL
11 120 (14.46%) Retail
12 119 (14.34%) C#
12 119 (14.34%) User Experience
13 111 (13.37%) Problem-Solving
14 109 (13.13%) CSS
14 109 (13.13%) Scrum
15 106 (12.77%) Stakeholder Management
16 105 (12.65%) Microsoft Azure
17 103 (12.41%) Degree
18 92 (11.08%) Analytics
19 89 (10.72%) Product Management
20 86 (10.36%) TDD
21 85 (10.24%) Java
22 83 (10.00%) Microsoft
23 82 (9.88%) MVC
23 82 (9.88%) Greenfield Project
24 79 (9.52%) DevOps
25 72 (8.67%) Amazon AWS
26 68 (8.19%) Project Management

B2C
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (5.18%) CMS
2 26 (3.13%) Elasticsearch
3 25 (3.01%) Sitecore CMS
4 23 (2.77%) Apache
5 15 (1.81%) WordPress
6 11 (1.33%) Confluence
7 9 (1.08%) JBoss
8 7 (0.84%) OpenStack
9 5 (0.60%) Kentico
9 5 (0.60%) WebLogic
10 4 (0.48%) Oracle SOA Suite
10 4 (0.48%) Umbraco
10 4 (0.48%) WebSphere
11 3 (0.36%) IIS
11 3 (0.36%) SharePoint
12 2 (0.24%) ColdFusion
12 2 (0.24%) Drupal
12 2 (0.24%) SAS
12 2 (0.24%) Tomcat
12 2 (0.24%) WebSphere Application Server
Applications
1 15 (1.81%) Microsoft Excel
2 13 (1.57%) Microsoft PowerPoint
3 12 (1.45%) InVision
4 11 (1.33%) Adobe Illustrator
4 11 (1.33%) MS Visio
5 10 (1.20%) Chatbot
6 9 (1.08%) Photoshop
7 8 (0.96%) Microsoft Project
8 6 (0.72%) Microsoft Office
9 4 (0.48%) Adobe Creative Suite
9 4 (0.48%) InDesign
10 2 (0.24%) SPSS
11 1 (0.12%) OmniGraffle
Business Applications
1 38 (4.58%) SAP Hybris
2 12 (1.45%) Magento
3 5 (0.60%) Dynamics NAV
4 2 (0.24%) Eloqua
4 2 (0.24%) Payment Gateway
5 1 (0.12%) Adobe Campaign
5 1 (0.12%) JDE OneWorld
5 1 (0.12%) Salesforce.com CRM
5 1 (0.12%) SAP CRM
5 1 (0.12%) SAP GRC
5 1 (0.12%) SAP S/4HANA
5 1 (0.12%) SDL Web 8
5 1 (0.12%) Shopify
Cloud Services
1 105 (12.65%) Microsoft Azure
2 72 (8.67%) Amazon AWS
3 57 (6.87%) SaaS
4 40 (4.82%) Google Analytics
5 20 (2.41%) Azure Active Directory
6 12 (1.45%) IaaS
7 11 (1.33%) Serverless
8 10 (1.20%) AdWords
9 9 (1.08%) GitHub
9 9 (1.08%) PaaS
10 8 (0.96%) Cloud Computing
10 8 (0.96%) Google Tag Manager
11 7 (0.84%) Google Cloud Platform
12 5 (0.60%) Amazon EC2
12 5 (0.60%) OpenShift
13 4 (0.48%) Akamai
13 4 (0.48%) Amazon S3
13 4 (0.48%) AWS Lambda
13 4 (0.48%) Office 365
13 4 (0.48%) Virtual Private Cloud
Communications & Networking
1 13 (1.57%) Broadband
2 7 (0.84%) Reverse Proxy
3 6 (0.72%) Internet
4 5 (0.60%) SMS
5 4 (0.48%) DNS
5 4 (0.48%) Firewall
5 4 (0.48%) FTP
5 4 (0.48%) Wi-Fi
6 3 (0.36%) HTTP
6 3 (0.36%) Intranet
6 3 (0.36%) ISDN
6 3 (0.36%) MPLS
6 3 (0.36%) PBX
6 3 (0.36%) VPN
7 2 (0.24%) DHCP
7 2 (0.24%) Skype
7 2 (0.24%) SSL
8 1 (0.12%) HTTPS
8 1 (0.12%) LAN
8 1 (0.12%) WAN
Database & Business Intelligence
1 67 (8.07%) SQL Server
2 66 (7.95%) MySQL
3 52 (6.27%) MongoDB
4 43 (5.18%) NoSQL
5 29 (3.49%) PostgreSQL
6 28 (3.37%) Big Data
7 18 (2.17%) Data Warehouse
8 14 (1.69%) Apache Cassandra
8 14 (1.69%) Relational Database
9 10 (1.20%) Redis
10 9 (1.08%) RDBMS
11 7 (0.84%) SQL Server 2016
12 5 (0.60%) Amazon DynamoDB
12 5 (0.60%) BigQuery
13 4 (0.48%) Amazon RDS
13 4 (0.48%) Cosmos DB
13 4 (0.48%) Neo4j
13 4 (0.48%) Power BI
14 3 (0.36%) SAP HANA
15 2 (0.24%) SQL Server 2012
Development Applications
1 58 (6.99%) Git (software)
2 28 (3.37%) Jenkins
3 26 (3.13%) JIRA
4 24 (2.89%) TeamCity
5 18 (2.17%) Team Foundation Server
6 17 (2.05%) Maven
7 13 (1.57%) Mockito
8 12 (1.45%) JUnit
9 10 (1.20%) Axure RP
9 10 (1.20%) Eclipse
10 8 (0.96%) Gradle
10 8 (0.96%) IntelliJ
10 8 (0.96%) PHPUnit
11 7 (0.84%) Bitbucket
11 7 (0.84%) Cucumber
11 7 (0.84%) Selenium
11 7 (0.84%) SoapUI
11 7 (0.84%) WebDriver
11 7 (0.84%) Xcode
12 6 (0.72%) Subversion
General
1 206 (24.82%) Marketing
2 158 (19.04%) Finance
3 120 (14.46%) Retail
4 52 (6.27%) Games
5 24 (2.89%) Advertising
5 24 (2.89%) Telecoms
6 13 (1.57%) Automotive
6 13 (1.57%) Banking
7 11 (1.33%) Law
8 8 (0.96%) Back Office
8 8 (0.96%) Billing
9 7 (0.84%) Electronics
9 7 (0.84%) French Language
10 6 (0.72%) Legal
11 5 (0.60%) Spanish Language
12 4 (0.48%) German Language
13 3 (0.36%) Italian Language
13 3 (0.36%) Multimedia
13 3 (0.36%) Publishing
14 2 (0.24%) Digital Economy
Job Titles
1 214 (25.78%) Developer
2 75 (9.04%) Product Manager
3 69 (8.31%) .NET Developer
4 65 (7.83%) Analyst
5 57 (6.87%) Senior Developer
6 56 (6.75%) Architect
7 52 (6.27%) Senior Manager
8 45 (5.42%) E-Commerce Manager
9 43 (5.18%) Delivery Manager
10 41 (4.94%) Business Analyst
11 39 (4.70%) Product Owner
12 34 (4.10%) C# Developer
13 33 (3.98%) Project Manager
14 32 (3.86%) Java Developer
15 31 (3.73%) C# .NET Developer
15 31 (3.73%) Senior .NET Developer
16 30 (3.61%) Enterprise Architect
17 29 (3.49%) Software Manager
18 26 (3.13%) Full Stack Developer
19 25 (3.01%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 155 (18.67%) .NET
2 137 (16.51%) HTML
3 109 (13.13%) CSS
4 63 (7.59%) REST
5 53 (6.39%) Node.js
6 52 (6.27%) .NET Core
7 51 (6.14%) Web Services
8 50 (6.02%) React
9 49 (5.90%) AngularJS
10 46 (5.54%) Spring
11 44 (5.30%) Vue.js
12 41 (4.94%) jQuery
13 37 (4.46%) HTML5
14 35 (4.22%) ASP.NET
15 31 (3.73%) ASP.NET Web API
16 27 (3.25%) LAMP
17 25 (3.01%) OAuth
17 25 (3.01%) Spring Boot
18 22 (2.65%) CSS3
19 20 (2.41%) SOAP
Miscellaneous
1 148 (17.83%) Analytical Skills
2 119 (14.34%) User Experience
3 82 (9.88%) Greenfield Project
4 42 (5.06%) Mobile Games
5 41 (4.94%) Virtual Team
6 39 (4.70%) Social Gaming
7 33 (3.98%) Fintech
8 27 (3.25%) iPad
8 27 (3.25%) Mobile App
9 25 (3.01%) Social Media
10 21 (2.53%) Enterprise Software
11 18 (2.17%) Self-Motivation
12 16 (1.93%) CESG
13 12 (1.45%) Driving Licence
14 8 (0.96%) Over-the-Top Content
14 8 (0.96%) PMI
15 7 (0.84%) EPoS
15 7 (0.84%) FMCG
16 6 (0.72%) Video on Demand
17 5 (0.60%) Algorithms
Operating Systems
1 60 (7.23%) Apple iOS
2 56 (6.75%) Android
3 50 (6.02%) Linux
4 12 (1.45%) Unix
5 11 (1.33%) Windows
6 7 (0.84%) Red Hat Enterprise Linux
7 4 (0.48%) Windows Server
8 2 (0.24%) CentOS
9 1 (0.12%) Windows Server 2008
9 1 (0.12%) Windows Server 2012
Processes & Methodologies
1 481 (57.95%) B2B
2 388 (46.75%) Agile Software Development
3 267 (32.17%) E-Commerce
4 137 (16.51%) Microservices
5 111 (13.37%) Problem-Solving
6 109 (13.13%) Scrum
7 106 (12.77%) Stakeholder Management
8 92 (11.08%) Analytics
9 89 (10.72%) Product Management
10 86 (10.36%) TDD
11 82 (9.88%) MVC
12 79 (9.52%) DevOps
13 68 (8.19%) Project Management
14 55 (6.63%) Software Engineering
15 54 (6.51%) Mentoring
16 51 (6.14%) Continuous Delivery
16 51 (6.14%) Continuous Improvement
16 51 (6.14%) Migration
17 49 (5.90%) Web Development
18 47 (5.66%) Content Management
Programming Languages
1 145 (17.47%) JavaScript
2 129 (15.54%) SQL
3 119 (14.34%) C#
4 85 (10.24%) Java
5 45 (5.42%) PHP
6 41 (4.94%) Python
7 28 (3.37%) Ruby
8 17 (2.05%) C
9 15 (1.81%) Java 8
10 13 (1.57%) PHP 5
11 12 (1.45%) R
12 9 (1.08%) Kotlin
12 9 (1.08%) Objective-C
13 7 (0.84%) Go
14 6 (0.72%) MATLAB
15 5 (0.60%) Groovy
16 4 (0.48%) Apex Code
16 4 (0.48%) PowerShell
16 4 (0.48%) TypeScript
16 4 (0.48%) VB.NET
Qualifications
1 103 (12.41%) Degree
2 30 (3.61%) Computer Science Degree
3 20 (2.41%) Microsoft Certification
4 19 (2.29%) MCITP
4 19 (2.29%) MCSE
5 10 (1.20%) PMI Certification
6 5 (0.60%) ISEB
6 5 (0.60%) Master's Degree
6 5 (0.60%) OCP
6 5 (0.60%) Oracle Certification
6 5 (0.60%) PhD
6 5 (0.60%) PMP
7 4 (0.48%) ISTQB
7 4 (0.48%) ISTQB Foundation Certification
7 4 (0.48%) Numerate Degree
8 3 (0.36%) ITIL Certification
9 1 (0.12%) CISSP
9 1 (0.12%) MCSA
9 1 (0.12%) PRINCE2 Certification
9 1 (0.12%) SAP Certification
Quality Assurance & Compliance
1 64 (7.71%) QA
2 22 (2.65%) GDPR
3 18 (2.17%) PMO
4 10 (1.20%) Data Quality
5 3 (0.36%) PCI DSS
6 2 (0.24%) SLA
7 1 (0.12%) ISO/IEC 27001
System Software
1 44 (5.30%) Docker
2 21 (2.53%) Active Directory
3 6 (0.72%) VMware Infrastructure
4 3 (0.36%) Hyper-V
5 1 (0.12%) Microsoft Virtual Server
5 1 (0.12%) Virtual Servers
Systems Management
1 33 (3.98%) Kubernetes
2 14 (1.69%) Opscode Chef
3 13 (1.57%) Ansible
4 12 (1.45%) Grafana
4 12 (1.45%) Puppet
5 9 (1.08%) EMC NetWorker
6 8 (0.96%) Kibana
7 7 (0.84%) Graylog
7 7 (0.84%) Prometheus
8 5 (0.60%) Docker Swarm
8 5 (0.60%) Mesos
8 5 (0.60%) StatsD
9 4 (0.48%) Terraform
10 1 (0.12%) Forefront Identity Manager
10 1 (0.12%) Packer
Vendors
1 83 (10.00%) Microsoft
2 59 (7.11%) hybris
3 57 (6.87%) Oracle
4 54 (6.51%) Facebook
5 47 (5.66%) Google
6 42 (5.06%) SAP
7 38 (4.58%) Sitecore
8 35 (4.22%) ATG
9 27 (3.25%) Salesforce.com
10 21 (2.53%) Adobe
11 17 (2.05%) IBM
12 14 (1.69%) Optimizely
13 13 (1.57%) Xamarin
14 9 (1.08%) Red Hat
15 8 (0.96%) Splunk
15 8 (0.96%) VMware
16 7 (0.84%) Demandware
16 7 (0.84%) PagerDuty
16 7 (0.84%) Twitter
17 6 (0.72%) AppDynamics