B2C (Business-to-Consumer)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 4 December 2023 with a comparison to the same period in the previous 2 years.

6 months to
4 Dec 2023
Same period 2022 Same period 2021
Rank 293 448 464
Rank change year-on-year +155 +16 -41
Permanent jobs citing B2C 591 857 900
As % of all permanent jobs advertised in the UK 1.11% 0.69% 0.70%
As % of the Processes & Methodologies category 1.18% 0.72% 0.74%
Number of salaries quoted 555 483 649
10th Percentile - £40,000 £36,000
25th Percentile £25,000 £50,000 £42,500
Median annual salary (50th Percentile) £26,500 £68,500 £60,000
Median % change year-on-year -61.31% +14.17% -11.11%
75th Percentile £62,500 £82,500 £77,500
90th Percentile £87,000 £96,250 £95,000
UK excluding London median annual salary £26,500 £65,000 £51,000
% change year-on-year -59.23% +27.45% +2.00%

All Process and Methodology Skills
UK

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 50,088 118,671 122,416
As % of all permanent jobs advertised in the UK 94.09% 95.74% 95.45%
Number of salaries quoted 36,209 72,079 81,851
10th Percentile £32,500 £34,492 £32,500
25th Percentile £43,750 £45,000 £42,500
Median annual salary (50th Percentile) £60,000 £60,000 £60,000
Median % change year-on-year - - +9.09%
75th Percentile £80,000 £82,000 £77,500
90th Percentile £99,025 £100,000 £95,000
UK excluding London median annual salary £52,500 £53,219 £50,000
% change year-on-year -1.35% +6.44% +4.17%

B2C
Job Vacancy Trend

Job postings citing B2C as a proportion of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

3-month moving average salary quoted in jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

Salary distribution for jobs citing B2C over the 6 months to 4 December 2023.

Salary histogram for B2C in the UK

B2C
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 4 December 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +219 444 £26,500 -59.23% 108
England +63 348 £55,000 -18.52% 229
Scotland +197 240 £25,000 -68.75% 5
Midlands +210 144 £26,500 -47.00% 19
London +69 136 £80,000 +14.29% 134
West Midlands +185 90 £26,500 -47.00% 15
Work from Home -2 90 £75,000 +3.45% 103
East Midlands +84 54 £28,000 -49.09% 4
North of England +90 22 £32,750 -40.45% 37
South West +43 16 £52,500 -19.23% 14
South East +20 16 £70,000 -6.67% 28
Wales +31 14 £25,000 -20.00% 1
Yorkshire +61 9 £37,500 -50.00% 15
North West +70 7 £47,500 -9.52% 21
North East +55 6 £25,000 - 1
East of England +91 4 £43,000 -42.67% 6

B2C
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (2.71%) SharePoint
2 3 (0.51%) CMS
3 2 (0.34%) Apache Airflow
3 2 (0.34%) Apache Spark
3 2 (0.34%) Confluence
3 2 (0.34%) JBoss
3 2 (0.34%) nginx
4 1 (0.17%) Apache
4 1 (0.17%) MS Exchange
4 1 (0.17%) WordPress
Applications
1 3 (0.51%) Microsoft Office
2 1 (0.17%) Microsoft Excel
Business Applications
1 6 (1.02%) SAP S/4HANA
2 5 (0.85%) SAP ERP
2 5 (0.85%) Shopify
3 2 (0.34%) SAP FI
4 1 (0.17%) Dynamics CRM
4 1 (0.17%) Salesforce CRM
4 1 (0.17%) SAP CO
4 1 (0.17%) SAP FI/CO
4 1 (0.17%) SAP Hybris
4 1 (0.17%) SAP SD
Cloud Services
1 69 (11.68%) Azure
2 37 (6.26%) AWS
3 29 (4.91%) SaaS
4 26 (4.40%) Entra ID
5 17 (2.88%) Microsoft 365
6 12 (2.03%) Azure App Service
7 11 (1.86%) Azure Logic Apps
7 11 (1.86%) Serverless
8 10 (1.69%) OneDrive
9 9 (1.52%) Azure Monitor
9 9 (1.52%) Microsoft Purview
10 8 (1.35%) Azure DevOps
11 7 (1.18%) dbt
11 7 (1.18%) Google Analytics
12 6 (1.02%) Azure Sentinel
12 6 (1.02%) Power Platform
13 5 (0.85%) BigCommerce
13 5 (0.85%) GCP
13 5 (0.85%) PaaS
14 4 (0.68%) Contentful
Communications & Networking
1 354 (59.90%) Broadband
2 5 (0.85%) VPN
3 3 (0.51%) Firewall
3 3 (0.51%) LAN
3 3 (0.51%) Network Security
3 3 (0.51%) WAN
4 2 (0.34%) HTTP
4 2 (0.34%) Kerberos
5 1 (0.17%) Internet
Database & Business Intelligence
1 12 (2.03%) NoSQL
2 10 (1.69%) SQL Server
3 6 (1.02%) PostgreSQL
4 4 (0.68%) Azure SQL Database
4 4 (0.68%) MongoDB
4 4 (0.68%) MySQL
4 4 (0.68%) Power BI
4 4 (0.68%) Redis
5 3 (0.51%) Amazon RDS
5 3 (0.51%) Data Warehouse
6 2 (0.34%) Amazon Redshift
6 2 (0.34%) Big Data
6 2 (0.34%) Relational Database
6 2 (0.34%) SAP BW
7 1 (0.17%) Data Lake
7 1 (0.17%) Elasticsearch
7 1 (0.17%) Looker
7 1 (0.17%) Metadata
7 1 (0.17%) Tableau
7 1 (0.17%) ThoughtSpot
Development Applications
1 9 (1.52%) Postman
2 8 (1.35%) JIRA
3 4 (0.68%) TestCafe
4 3 (0.51%) Cypress.io
4 3 (0.51%) Selenium
5 2 (0.34%) NUnit
5 2 (0.34%) Visual Studio
6 1 (0.17%) Android Studio
6 1 (0.17%) Cucumber
6 1 (0.17%) Git
6 1 (0.17%) GitLab
6 1 (0.17%) Jenkins
6 1 (0.17%) Moq
6 1 (0.17%) SpecFlow
6 1 (0.17%) Team Foundation Server
6 1 (0.17%) Tricentis qTest
6 1 (0.17%) Visual Studio Code
General
1 413 (69.88%) Retail
2 386 (65.31%) Social Skills
3 372 (62.94%) Telecoms
4 356 (60.24%) Local Government
5 319 (53.98%) Games
6 42 (7.11%) Marketing
7 29 (4.91%) Finance
8 16 (2.71%) Inclusion and Diversity
9 15 (2.54%) Analytical Skills
10 10 (1.69%) Wearables
11 9 (1.52%) Banking
12 7 (1.18%) French Language
12 7 (1.18%) Spanish Language
13 6 (1.02%) Advertising
13 6 (1.02%) Agriculture
13 6 (1.02%) Documentation Skills
14 5 (0.85%) German Language
14 5 (0.85%) Mandarin Language
14 5 (0.85%) Retail Banking
14 5 (0.85%) Russian Language
Job Titles
1 185 (31.30%) Consultant
2 178 (30.12%) Development Manager
3 177 (29.95%) Business Development Manager
3 177 (29.95%) Business Manager
3 177 (29.95%) Enterprise Consultant
4 65 (11.00%) Senior
5 40 (6.77%) Architect
6 33 (5.58%) Developer
7 28 (4.74%) Solutions Architect
8 19 (3.21%) Analyst
9 18 (3.05%) Product Manager
10 16 (2.71%) Lead
11 14 (2.37%) Senior Architect
11 14 (2.37%) Senior Solutions Architect
12 13 (2.20%) Business Analyst
13 12 (2.03%) Senior Developer
14 11 (1.86%) C# Developer
14 11 (1.86%) Digital Analyst
14 11 (1.86%) Digital Business Analyst
14 11 (1.86%) Microsoft 365 Engineer
Libraries, Frameworks & Software Standards
1 21 (3.55%) .NET
2 16 (2.71%) React
3 12 (2.03%) JSON
4 11 (1.86%) RESTful
5 10 (1.69%) HTML
5 10 (1.69%) OAuth
5 10 (1.69%) OpenID
6 8 (1.35%) CSS
7 7 (1.18%) ASP.NET
7 7 (1.18%) Next.js
7 7 (1.18%) Vue
8 6 (1.02%) .NET Framework
8 6 (1.02%) Blazor
8 6 (1.02%) REST
9 5 (0.85%) Entity Framework
9 5 (0.85%) Gherkin
9 5 (0.85%) MACH
9 5 (0.85%) SAML
10 4 (0.68%) JWT
10 4 (0.68%) Razor View Engine
Miscellaneous
1 21 (3.55%) Product Ownership
2 10 (1.69%) Greenfield Project
2 10 (1.69%) Virtual Team
3 9 (1.52%) BYOD
3 9 (1.52%) Mobile App
3 9 (1.52%) Smartphone
4 8 (1.35%) FMCG
5 6 (1.02%) Social Media
6 5 (0.85%) Distributed Systems
7 4 (0.68%) iPad
8 2 (0.34%) Bitcoin
8 2 (0.34%) Blockchain
8 2 (0.34%) Client/Server
8 2 (0.34%) Credit Risk
8 2 (0.34%) Distributed Applications
8 2 (0.34%) Onboarding
8 2 (0.34%) PKI
8 2 (0.34%) Private Cloud
8 2 (0.34%) Renewable Energy
9 1 (0.17%) Cloud Native
Operating Systems
1 22 (3.72%) Android
2 14 (2.37%) Apple iOS
3 11 (1.86%) Windows
4 3 (0.51%) Linux
4 3 (0.51%) Windows Server 2019
5 1 (0.17%) Windows 10
Processes & Methodologies
1 474 (80.20%) B2B
2 379 (64.13%) Customer Experience
3 366 (61.93%) Decision-Making
4 365 (61.76%) Collaborative Working
5 187 (31.64%) Business Development
6 82 (13.87%) Agile
7 47 (7.95%) E-Commerce
8 38 (6.43%) Microservices
9 37 (6.26%) Stakeholder Management
10 35 (5.92%) Problem-Solving
11 34 (5.75%) Analytics
11 34 (5.75%) DevOps
12 32 (5.41%) Roadmaps
13 22 (3.72%) User Experience
14 21 (3.55%) Data Science
15 20 (3.38%) Data Architecture
15 20 (3.38%) Software Engineering
16 18 (3.05%) Product Management
16 18 (3.05%) Scrum
16 18 (3.05%) UX Design
Programming Languages
1 31 (5.25%) JavaScript
2 24 (4.06%) C#
3 15 (2.54%) SQL
4 12 (2.03%) Python
5 10 (1.69%) Swift
6 8 (1.35%) Objective-C
6 8 (1.35%) TypeScript
7 7 (1.18%) PowerShell
8 5 (0.85%) Go
8 5 (0.85%) PHP
9 4 (0.68%) Java
10 1 (0.17%) ActionScript
10 1 (0.17%) ActionScript 2.0
10 1 (0.17%) Apex Code
10 1 (0.17%) Bash
Qualifications
1 32 (5.41%) Degree
2 6 (1.02%) Computer Science Degree
2 6 (1.02%) Security Cleared
3 5 (0.85%) Azure Certification
4 4 (0.68%) AWS Certification
5 3 (0.51%) Cisco Certification
6 2 (0.34%) Microsoft Certification
6 2 (0.34%) SC Cleared
7 1 (0.17%) Numerate Degree
7 1 (0.17%) PMI Certification
7 1 (0.17%) Postgraduate
Quality Assurance & Compliance
1 15 (2.54%) QA
2 1 (0.17%) Accessibility
2 1 (0.17%) Actionable Recommendations
2 1 (0.17%) ISO/IEC 27001
2 1 (0.17%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
2 1 (0.17%) NIST
2 1 (0.17%) WCAG
System Software
1 17 (2.88%) Active Directory
2 10 (1.69%) Docker
3 3 (0.51%) Virtual Desktop
3 3 (0.51%) Virtual Machines
4 1 (0.17%) Hyper-V
4 1 (0.17%) VMware Infrastructure
Systems Management
1 16 (2.71%) Microsoft Intune
2 12 (2.03%) Kubernetes
3 10 (1.69%) Terraform
4 4 (0.68%) Active Directory Federation Services
4 4 (0.68%) Jamf Pro
4 4 (0.68%) MIIS
4 4 (0.68%) Single Sign-On
5 1 (0.17%) Backup Exec
5 1 (0.17%) Microsoft Data Protection Manager
5 1 (0.17%) SCCM
5 1 (0.17%) SCDPM
Vendors
1 354 (59.90%) BT
2 46 (7.78%) Microsoft
3 14 (2.37%) SAP
4 12 (2.03%) Google
5 9 (1.52%) Apple
6 6 (1.02%) Salesforce
7 4 (0.68%) Adyen
8 3 (0.51%) Aruba
8 3 (0.51%) Cisco
8 3 (0.51%) Okta
9 2 (0.34%) Adobe
9 2 (0.34%) Ariba
9 2 (0.34%) Databricks
9 2 (0.34%) Oracle
9 2 (0.34%) ServiceNow
10 1 (0.17%) Facebook
10 1 (0.17%) HubSpot
10 1 (0.17%) Pardot
10 1 (0.17%) Screaming Frog
10 1 (0.17%) Twitter