Period
to 5 December 2020

The following table provides summary statistics for permanent job vacancies with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 5 December 2020 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
UK
6 months to
5 Dec 2020
Same period 2019 Same period 2018
Rank 406 487 549
Rank change year-on-year +81 +62 +38
Permanent jobs citing B2C 372 722 827
As % of all permanent jobs advertised in the UK 0.66% 0.53% 0.51%
As % of the Processes & Methodologies category 0.71% 0.58% 0.55%
Number of salaries quoted 366 533 651
Median annual salary £67,500 £57,500 £62,500
Median salary % change year-on-year +17.39% -8.00% +13.64%
10th Percentile £37,500 £38,250 £35,000
90th Percentile £97,500 £90,000 £93,750
UK excluding London median annual salary £50,500 £52,500 £45,000
% change year-on-year -3.81% +16.67% -10.00%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 52,070 124,510 149,828
As % of all permanent IT jobs advertised in the UK 92.19% 92.17% 92.03%
Number of salaries quoted 43,210 98,636 119,085
Median annual salary £55,000 £52,500 £51,000
Median salary % change year-on-year +4.76% +2.94% +2.00%
10th Percentile £32,500 £30,000 £29,000
90th Percentile £90,000 £87,500 £85,000
UK excluding London median annual salary £49,000 £45,000 £45,000
% change year-on-year +8.89% - +3.45%

B2C
Job Vacancy Trend

Job postings citing B2C as a proportion of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

3-month moving average salary quoted in jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

Salary distribution for jobs citing B2C over the 6 months to 5 December 2020.

Salary histogram for B2C in the UK

B2C
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 5 December 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +93 358 £67,500 +17.39% 87
London +77 210 £75,000 +25.00% 38
UK excluding London +130 152 £50,500 -3.81% 55
Work from Home +28 56 £70,000 +16.67% 16
North of England +149 38 £55,000 - 26
South East +96 32 £45,000 -33.33% 11
North West +114 30 £60,000 +9.09% 19
South West +108 28 £40,000 -11.11% 2
Midlands +111 23 £52,500 +16.67% 5
East of England +77 22 £70,000 +33.33% 5
West Midlands +82 18 £68,750 +61.76% 3
East Midlands +94 5 £50,000 -27.27% 2
Scotland +60 5 £70,000 +21.74% 5
North East +16 5 £35,000 -12.50% 2
Yorkshire +79 3 £61,250 +88.46% 5
Wales +54 3 £40,000 -15.79% 1
Northern Ireland +21 1 £70,000 +86.67%

For the 6 months to 5 December 2020, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for B2C.

1 203 (54.57%) B2B
2 135 (36.29%) Agile Software Development
3 98 (26.34%) E-Commerce
4 87 (23.39%) AWS
5 84 (22.58%) HTML
5 84 (22.58%) SQL
6 83 (22.31%) Marketing
7 75 (20.16%) JavaScript
8 74 (19.89%) DevOps
9 72 (19.35%) Analytics
10 64 (17.20%) Retail
11 60 (16.13%) CSS
11 60 (16.13%) Azure
12 58 (15.59%) Microservices
13 56 (15.05%) Java
14 54 (14.52%) Scrum
14 54 (14.52%) Docker
15 52 (13.98%) Kubernetes
15 52 (13.98%) Salesforce.com
16 49 (13.17%) Python
17 47 (12.63%) Problem-Solving
18 46 (12.37%) PaaS
19 45 (12.10%) Analytical Skills
20 44 (11.83%) C#
21 43 (11.56%) Identity Access Management
22 41 (11.02%) .NET
22 41 (11.02%) Linux
23 39 (10.48%) Finance
24 38 (10.22%) Adobe
25 37 (9.95%) MVC

B2C
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (8.06%) CMS
2 28 (7.53%) Elasticsearch
3 20 (5.38%) Apache
4 9 (2.42%) Sitecore CMS
5 7 (1.88%) Confluence
6 5 (1.34%) WordPress
7 4 (1.08%) SharePoint
8 3 (0.81%) nginx
9 2 (0.54%) Umbraco
9 2 (0.54%) WebSphere
10 1 (0.27%) Apache Airflow
10 1 (0.27%) Apache Solr
10 1 (0.27%) IIS
10 1 (0.27%) MS Exchange
Applications
1 7 (1.88%) Microsoft Excel
2 6 (1.61%) Figma
3 5 (1.34%) Adobe Creative Suite
4 3 (0.81%) Adobe Illustrator
4 3 (0.81%) Photoshop
5 2 (0.54%) Microsoft Project
6 1 (0.27%) Chatbot
6 1 (0.27%) InDesign
6 1 (0.27%) InVision
6 1 (0.27%) Microsoft Office
6 1 (0.27%) Sketch
Business Applications
1 22 (5.91%) SAP Hybris
2 8 (2.15%) Magento
2 8 (2.15%) Shopify
3 3 (0.81%) Dynamics CRM
3 3 (0.81%) Salesforce.com CRM
3 3 (0.81%) Sentinel
3 3 (0.81%) Social Studio
3 3 (0.81%) WebTrends
4 2 (0.54%) Dynamics AX
4 2 (0.54%) NetSuite
4 2 (0.54%) SAP R/3
5 1 (0.27%) Sage 200
Cloud Services
1 87 (23.39%) AWS
2 60 (16.13%) Azure
3 46 (12.37%) PaaS
4 37 (9.95%) SaaS
5 31 (8.33%) IaaS
6 24 (6.45%) GCP
7 22 (5.91%) Akamai
7 22 (5.91%) Amazon CloudWatch
8 21 (5.65%) Azure Active Directory
9 19 (5.11%) Salesforce Service Cloud
10 18 (4.84%) Serverless
11 12 (3.23%) Google Analytics
12 11 (2.96%) Google Sheets
13 10 (2.69%) Logic Apps
13 10 (2.69%) Power Platform
14 7 (1.88%) Office 365
15 6 (1.61%) AWS Lambda
15 6 (1.61%) Azure Functions
16 5 (1.34%) Dynamics 365
17 4 (1.08%) Azure Data Factory
Communications & Networking
1 22 (5.91%) DNS
2 9 (2.42%) VPN
3 7 (1.88%) Broadband
4 6 (1.61%) Firewall
5 3 (0.81%) Internet
6 2 (0.54%) HTTP
6 2 (0.54%) Wi-Fi
7 1 (0.27%) 2G
7 1 (0.27%) 3G
7 1 (0.27%) 4G
7 1 (0.27%) BGP
7 1 (0.27%) CTI
7 1 (0.27%) DHCP
7 1 (0.27%) LAN
7 1 (0.27%) MVNO
7 1 (0.27%) TCP/IP
7 1 (0.27%) VLAN
7 1 (0.27%) Wireless
Database & Business Intelligence
1 35 (9.41%) MySQL
2 34 (9.14%) SQL Server
3 15 (4.03%) Azure SQL Database
4 14 (3.76%) Looker
5 11 (2.96%) NoSQL
6 10 (2.69%) Data Warehouse
6 10 (2.69%) Power BI
6 10 (2.69%) Tableau
7 8 (2.15%) Cosmos DB
8 7 (1.88%) Relational Database
9 6 (1.61%) PostgreSQL
9 6 (1.61%) Redis
10 4 (1.08%) Amazon RDS
10 4 (1.08%) Azure SQL Data Warehouse
10 4 (1.08%) MariaDB
11 3 (0.81%) Amazon Redshift
11 3 (0.81%) Big Data
11 3 (0.81%) Microsoft Analysis Services
11 3 (0.81%) Mixpanel
11 3 (0.81%) RDBMS
Development Applications
1 22 (5.91%) Git (software)
1 22 (5.91%) Jenkins
2 15 (4.03%) JIRA
3 10 (2.69%) Visual Studio
4 8 (2.15%) TeamCity
5 7 (1.88%) Bitbucket
6 6 (1.61%) Visual Studio Team System
7 5 (1.34%) Cypress.io
8 4 (1.08%) SQL Server Management Studio (SSMS)
8 4 (1.08%) Team Foundation Server
9 3 (0.81%) ESLint
9 3 (0.81%) NUnit
9 3 (0.81%) Octopus Deploy
9 3 (0.81%) SpecFlow
9 3 (0.81%) Subversion
10 2 (0.54%) JUnit
10 2 (0.54%) Mockito
10 2 (0.54%) PHPUnit
10 2 (0.54%) Selenium
11 1 (0.27%) Atlassian Bamboo
General
1 83 (22.31%) Marketing
2 64 (17.20%) Retail
3 39 (10.48%) Finance
4 12 (3.23%) Advertising
5 8 (2.15%) Games
5 8 (2.15%) Law
6 7 (1.88%) Public Sector
7 6 (1.61%) Banking
7 6 (1.61%) Brand Awareness
7 6 (1.61%) Telecoms
8 4 (1.08%) Back Office
8 4 (1.08%) Legal
8 4 (1.08%) Publishing
9 2 (0.54%) Front Office
9 2 (0.54%) Local Government
9 2 (0.54%) Manufacturing
10 1 (0.27%) Billing
10 1 (0.27%) Financial Institution
10 1 (0.27%) Music Industry
10 1 (0.27%) Pharmaceutical
Job Titles
1 98 (26.34%) Developer
2 48 (12.90%) Architect
3 28 (7.53%) Senior DevOps
4 26 (6.99%) Product Manager
5 25 (6.72%) DevOps Engineer
6 23 (6.18%) Senior Developer
6 23 (6.18%) Software Developer
7 20 (5.38%) Web Developer
8 19 (5.11%) Full Stack Developer
8 19 (5.11%) Senior Architect
9 18 (4.84%) Senior DevOps Engineer
10 16 (4.30%) Analyst
11 13 (3.49%) .NET Developer
11 13 (3.49%) DevOps Architect
11 13 (3.49%) Java Developer
11 13 (3.49%) Product Owner
11 13 (3.49%) Project Manager
11 13 (3.49%) Senior Manager
12 11 (2.96%) Designer
12 11 (2.96%) Digital Architect
Libraries, Frameworks & Software Standards
1 84 (22.58%) HTML
2 60 (16.13%) CSS
3 41 (11.02%) .NET
4 36 (9.68%) Web Services
5 35 (9.41%) jQuery
6 34 (9.14%) ASP.NET
7 23 (6.18%) HTML5
8 21 (5.65%) LAMP
9 17 (4.57%) .NET Core
10 14 (3.76%) .NET Framework
10 14 (3.76%) CSS3
10 14 (3.76%) React
10 14 (3.76%) Visualforce
11 13 (3.49%) AngularJS
11 13 (3.49%) Node.js
12 12 (3.23%) Entity Framework
13 11 (2.96%) RESTful
14 9 (2.42%) ASP.NET MVC
14 9 (2.42%) Velocity
15 8 (2.15%) Symfony
Miscellaneous
1 45 (12.10%) Analytical Skills
2 32 (8.60%) User Experience
3 31 (8.33%) FMCG
4 29 (7.80%) Cloud Native
5 27 (7.26%) Mobile App
6 19 (5.11%) Social Media
7 15 (4.03%) Self-Motivation
8 12 (3.23%) Greenfield Project
9 7 (1.88%) Hybrid Cloud
9 7 (1.88%) Management Information System
10 6 (1.61%) PMI
10 6 (1.61%) Virtual Team
11 4 (1.08%) Data Centre
11 4 (1.08%) Public Cloud
11 4 (1.08%) Replication
11 4 (1.08%) Smart Home
12 3 (0.81%) Algorithms
12 3 (0.81%) Enterprise Cloud
12 3 (0.81%) Enterprise Software
12 3 (0.81%) EPoS
Operating Systems
1 41 (11.02%) Linux
2 13 (3.49%) Android
3 11 (2.96%) Apple iOS
4 9 (2.42%) Red Hat Enterprise Linux
4 9 (2.42%) Ubuntu
5 7 (1.88%) Windows
6 4 (1.08%) VMS
6 4 (1.08%) Windows Server
Processes & Methodologies
1 203 (54.57%) B2B
2 135 (36.29%) Agile Software Development
3 98 (26.34%) E-Commerce
4 74 (19.89%) DevOps
5 72 (19.35%) Analytics
6 58 (15.59%) Microservices
7 54 (14.52%) Scrum
8 47 (12.63%) Problem-Solving
9 43 (11.56%) Identity Access Management
10 37 (9.95%) Mentoring
10 37 (9.95%) MVC
11 34 (9.14%) Decision-Making
11 34 (9.14%) Web Development
12 33 (8.87%) Configuration Management
13 30 (8.06%) Waterfall
14 29 (7.80%) Test Automation
15 28 (7.53%) Software Engineering
16 27 (7.26%) Business Intelligence
16 27 (7.26%) Kanban
17 26 (6.99%) Project Management
Programming Languages
1 84 (22.58%) SQL
2 75 (20.16%) JavaScript
3 56 (15.05%) Java
4 49 (13.17%) Python
5 44 (11.83%) C#
6 33 (8.87%) PHP
7 23 (6.18%) Go
8 22 (5.91%) Ruby
9 18 (4.84%) T-SQL
10 15 (4.03%) PowerShell
11 12 (3.23%) Apex Code
12 9 (2.42%) VB.NET
13 6 (1.61%) Java 8
14 5 (1.34%) Kotlin
15 4 (1.08%) Bash Shell
15 4 (1.08%) Perl
15 4 (1.08%) R
16 3 (0.81%) TypeScript
17 2 (0.54%) ES6
17 2 (0.54%) PHP 5
Qualifications
1 34 (9.14%) Degree
2 16 (4.30%) Security Cleared
3 15 (4.03%) SC Cleared
4 8 (2.15%) PMI Certification
5 3 (0.81%) APMP
5 3 (0.81%) CISSP
6 2 (0.54%) APMG
6 2 (0.54%) CISA
6 2 (0.54%) PMP
7 1 (0.27%) CCNA
7 1 (0.27%) Cisco Certification
7 1 (0.27%) CISM
7 1 (0.27%) ISEB
7 1 (0.27%) ISTQB
7 1 (0.27%) MCP
7 1 (0.27%) Microsoft Certification
7 1 (0.27%) Numerate Degree
7 1 (0.27%) Sun Certification
Quality Assurance & Compliance
1 14 (3.76%) QA
2 6 (1.61%) GDPR
2 6 (1.61%) PCI DSS
3 5 (1.34%) Data Quality
4 4 (1.08%) HIPAA
5 2 (0.54%) GxP
5 2 (0.54%) ISO/IEC 27001
5 2 (0.54%) NIST
5 2 (0.54%) NIST 800
5 2 (0.54%) Sarbanes-Oxley
6 1 (0.27%) SLA
System Software
1 54 (14.52%) Docker
2 23 (6.18%) Active Directory
Systems Management
1 52 (13.98%) Kubernetes
2 33 (8.87%) Ansible
3 22 (5.91%) Opscode Chef
3 22 (5.91%) Puppet
4 21 (5.65%) Single Sign-On
5 18 (4.84%) Terraform
6 4 (1.08%) Grafana
6 4 (1.08%) Istio
7 3 (0.81%) Microsoft Intune
8 2 (0.54%) Docker Swarm
8 2 (0.54%) Rancher
Vendors
1 52 (13.98%) Salesforce.com
2 38 (10.22%) Adobe
3 36 (9.68%) Microsoft
4 27 (7.26%) SAP
5 26 (6.99%) Google
6 24 (6.45%) hybris
7 22 (5.91%) New Relic
8 10 (2.69%) Sitecore
9 9 (2.42%) Oracle
10 6 (1.61%) Zend
11 5 (1.34%) Databricks
11 5 (1.34%) Dynatrace
11 5 (1.34%) Splunk
12 4 (1.08%) Percona
12 4 (1.08%) Salesforce Marketing Cloud
13 3 (0.81%) ATG
13 3 (0.81%) WooCommerce
14 2 (0.54%) Instagram
14 2 (0.54%) Spotify
14 2 (0.54%) Xamarin