Period
to 18 May 2021

The following table provides summary statistics for permanent job vacancies with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 18 May 2021 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
UK
6 months to
18 May 2021
Same period 2020 Same period 2019
Rank 379 509 560
Rank change year-on-year +130 +51 -17
Permanent jobs citing B2C 693 451 722
As % of all permanent jobs advertised in the UK 0.77% 0.47% 0.50%
As % of the Processes & Methodologies category 0.83% 0.51% 0.54%
Number of salaries quoted 500 341 546
10th Percentile £34,875 £37,500 £33,750
25th Percentile £47,500 £45,000 £42,500
Median annual salary (50th Percentile) £65,000 £57,500 £57,500
Median % change year-on-year +13.04% - +4.55%
75th Percentile £81,250 £71,250 £73,750
90th Percentile £97,500 £83,750 £89,250
UK excluding London median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - -

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 83,970 88,154 134,419
As % of all permanent IT jobs advertised in the UK 92.82% 92.32% 92.40%
Number of salaries quoted 62,413 70,875 106,493
10th Percentile £32,500 £31,250 £30,000
25th Percentile £41,250 £40,000 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £90,000 £90,000 £86,250
UK excluding London median annual salary £48,500 £47,500 £45,000
% change year-on-year +2.11% +5.56% -

B2C
Job Vacancy Trend

Job postings citing B2C as a proportion of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

3-month moving average salary quoted in jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

Salary distribution for jobs citing B2C over the 6 months to 18 May 2021.

Salary histogram for B2C in the UK

B2C
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 18 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +123 602 £65,000 +13.04% 128
London +100 347 £72,500 +20.83% 53
UK excluding London +96 256 £55,000 +10.00% 77
Work from Home -22 175 £70,000 +21.74% 29
South East +53 74 £55,000 -4.35% 17
North of England +39 70 £75,000 +42.86% 25
North West +61 58 £75,000 +30.43% 11
Midlands +10 40 £50,000 +25.00% 14
South West -11 33 £40,000 - 11
West Midlands +1 21 £62,500 +56.25% 10
East of England +6 20 £55,000 +4.76% 7
East Midlands +6 19 £50,000 -3.85% 4
Yorkshire -17 11 £37,500 -23.86% 11
Scotland -16 10 £67,500 +17.39% 1
Wales - 9 £26,500 - 1
North East -3 1 - - 3

For the 6 months to 18 May 2021, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for B2C.

1 329 (47.47%) B2B
2 278 (40.12%) Agile Software Development
3 222 (32.03%) E-Commerce
4 213 (30.74%) Marketing
5 195 (28.14%) Social Skills
6 151 (21.79%) AWS
7 150 (21.65%) Finance
8 146 (21.07%) Azure
9 134 (19.34%) DevOps
10 130 (18.76%) User Experience
11 122 (17.60%) Retail
12 119 (17.17%) JavaScript
13 112 (16.16%) Analytics
14 109 (15.73%) SQL
15 105 (15.15%) Scrum
16 100 (14.43%) Microsoft
17 95 (13.71%) GCP
18 84 (12.12%) Microservices
19 82 (11.83%) Kubernetes
20 81 (11.69%) React
21 79 (11.40%) HTML
22 78 (11.26%) Project Management
22 78 (11.26%) Analytical Skills
23 77 (11.11%) Java
23 77 (11.11%) Git (software)
24 76 (10.97%) Software Engineering
24 76 (10.97%) Docker
24 76 (10.97%) Serverless
25 75 (10.82%) Fintech
26 67 (9.67%) Linux

B2C
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (5.34%) CMS
2 23 (3.32%) Confluence
3 17 (2.45%) Adobe Experience Manager
3 17 (2.45%) Apache Airflow
4 16 (2.31%) Sitecore CMS
5 12 (1.73%) WordPress
6 10 (1.44%) Elasticsearch
7 8 (1.15%) IIS
7 8 (1.15%) SharePoint
8 5 (0.72%) Tomcat
9 4 (0.58%) Apache
10 3 (0.43%) Apache Solr
10 3 (0.43%) nginx
10 3 (0.43%) Umbraco
11 2 (0.29%) Drupal
11 2 (0.29%) Liferay
12 1 (0.14%) EPiServer
12 1 (0.14%) Headless CMS
12 1 (0.14%) Kentico
12 1 (0.14%) SAS
Applications
1 20 (2.89%) Figma
2 12 (1.73%) Microsoft Office
3 9 (1.30%) Microsoft Excel
3 9 (1.30%) Photoshop
4 6 (0.87%) Adobe Creative Suite
4 6 (0.87%) Adobe Illustrator
4 6 (0.87%) Sketch
5 1 (0.14%) Adobe XD
5 1 (0.14%) InDesign
5 1 (0.14%) InVision
5 1 (0.14%) SPSS
5 1 (0.14%) Zeplin
Business Applications
1 31 (4.47%) Magento
2 10 (1.44%) SAP Hybris
2 10 (1.44%) Shopify
3 5 (0.72%) Payment Gateway
4 4 (0.58%) NetSuite
5 2 (0.29%) Dynamics CRM
5 2 (0.29%) Dynamics NAV
5 2 (0.29%) SAP CRM
5 2 (0.29%) SAP ERP
5 2 (0.29%) SAP S/4HANA
5 2 (0.29%) Sentinel
5 2 (0.29%) WebTrends
6 1 (0.14%) Eloqua
6 1 (0.14%) nopCommerce
6 1 (0.14%) Radian6
6 1 (0.14%) SAP Business One
6 1 (0.14%) Social Studio
Cloud Services
1 151 (21.79%) AWS
2 146 (21.07%) Azure
3 95 (13.71%) GCP
4 76 (10.97%) Serverless
5 65 (9.38%) Azure Active Directory
6 57 (8.23%) SaaS
7 39 (5.63%) Azure Logic Apps
7 39 (5.63%) PaaS
8 24 (3.46%) IaaS
9 22 (3.17%) Google Analytics
10 19 (2.74%) GitHub
11 15 (2.16%) Microsoft 365
12 14 (2.02%) Cloud Computing
12 14 (2.02%) Slack
13 12 (1.73%) Salesforce Sales Cloud
14 11 (1.59%) Power Platform
15 10 (1.44%) Dynamics 365
16 8 (1.15%) Amazon EC2
16 8 (1.15%) Amazon S3
16 8 (1.15%) Azure Functions
Communications & Networking
1 13 (1.88%) VPN
2 10 (1.44%) Firewall
2 10 (1.44%) WAN
3 9 (1.30%) LAN
4 8 (1.15%) Cisco Nexus
4 8 (1.15%) WLAN
5 7 (1.01%) BGP
6 6 (0.87%) Internet
6 6 (0.87%) Network Security
7 5 (0.72%) HTTP
8 3 (0.43%) Cisco ASA
9 2 (0.29%) Wi-Fi
10 1 (0.14%) Broadband
10 1 (0.14%) DNS
10 1 (0.14%) Intranet
10 1 (0.14%) MPLS
10 1 (0.14%) Unified Communications
10 1 (0.14%) ZigBee
10 1 (0.14%) Z-Wave
Database & Business Intelligence
1 42 (6.06%) MySQL
2 35 (5.05%) Azure SQL Database
3 27 (3.90%) SQL Server
4 22 (3.17%) Data Warehouse
4 22 (3.17%) NoSQL
4 22 (3.17%) Relational Database
5 17 (2.45%) Looker
6 14 (2.02%) RDBMS
6 14 (2.02%) Snowflake Schema
7 13 (1.88%) Tableau
8 12 (1.73%) Big Data
8 12 (1.73%) MariaDB
8 12 (1.73%) Redis
9 11 (1.59%) MongoDB
10 9 (1.30%) PostgreSQL
11 5 (0.72%) Power BI
12 4 (0.58%) Amazon RDS
12 4 (0.58%) Data Mining
12 4 (0.58%) SQL Server 2012
12 4 (0.58%) SQL Server Reporting Services
Development Applications
1 77 (11.11%) Git (software)
2 58 (8.37%) Jenkins
3 42 (6.06%) JIRA
4 18 (2.60%) Bitbucket
5 16 (2.31%) Selenium
6 10 (1.44%) Protractor
6 10 (1.44%) Visual Studio
7 9 (1.30%) GitLab
8 8 (1.15%) PHPUnit
9 7 (1.01%) Maven
10 6 (0.87%) Gradle
10 6 (0.87%) webpack
11 5 (0.72%) Cucumber
11 5 (0.72%) TeamCity
12 4 (0.58%) Cypress.io
12 4 (0.58%) gulp
12 4 (0.58%) Jasmine
12 4 (0.58%) Mocha
12 4 (0.58%) MSTest
12 4 (0.58%) Visual Studio Code
General
1 213 (30.74%) Marketing
2 195 (28.14%) Social Skills
3 150 (21.65%) Finance
4 122 (17.60%) Retail
5 78 (11.26%) Analytical Skills
6 66 (9.52%) Games
7 25 (3.61%) Presentation Skills
8 24 (3.46%) Legal
9 23 (3.32%) Law
10 20 (2.89%) Banking
11 18 (2.60%) Influencing Skills
12 16 (2.31%) Electronics
12 16 (2.31%) Public Sector
13 11 (1.59%) Back Office
14 10 (1.44%) Advertising
14 10 (1.44%) Publishing
15 9 (1.30%) Manufacturing
16 8 (1.15%) Automotive
16 8 (1.15%) Organisational Skills
16 8 (1.15%) Pharmaceutical
Job Titles
1 127 (18.33%) Developer
2 86 (12.41%) Architect
3 55 (7.94%) Analyst
4 49 (7.07%) Product Manager
5 40 (5.77%) DevOps Engineer
6 35 (5.05%) Designer
7 33 (4.76%) Senior DevOps
7 33 (4.76%) Senior DevOps Engineer
7 33 (4.76%) Solutions Architect
8 32 (4.62%) Digital Architect
9 22 (3.17%) Senior Developer
9 22 (3.17%) Software Engineer
10 21 (3.03%) Azure Engineer
10 21 (3.03%) Java Developer
10 21 (3.03%) Senior Manager
11 19 (2.74%) Azure Architect
11 19 (2.74%) Azure DevOps Engineer
11 19 (2.74%) Business Analyst
12 18 (2.60%) .NET Developer
13 16 (2.31%) PHP Developer
Libraries, Frameworks & Software Standards
1 81 (11.69%) React
2 79 (11.40%) HTML
3 66 (9.52%) .NET
4 61 (8.80%) CSS
5 50 (7.22%) REST
6 49 (7.07%) Web Services
7 45 (6.49%) Node.js
8 43 (6.20%) AngularJS
9 33 (4.76%) Spring
10 30 (4.33%) HTML5
11 27 (3.90%) Vue.js
12 25 (3.61%) RESTful
13 22 (3.17%) .NET Core
13 22 (3.17%) Next.js
13 22 (3.17%) Spring Boot
14 21 (3.03%) XML
15 19 (2.74%) jQuery
16 18 (2.60%) CSS3
16 18 (2.60%) GraphQL
17 16 (2.31%) Laravel
Miscellaneous
1 130 (18.76%) User Experience
2 47 (6.78%) Mobile App
3 46 (6.64%) Self-Motivation
4 30 (4.33%) iPad
5 25 (3.61%) Life Science
6 24 (3.46%) Greenfield Project
7 22 (3.17%) Social Media
8 17 (2.45%) Cloud Native
9 16 (2.31%) Virtual Team
10 15 (2.16%) Blog
11 14 (2.02%) Data Centre
12 13 (1.88%) Analytical Mindset
13 12 (1.73%) Algorithms
14 9 (1.30%) Podcast
15 8 (1.15%) EPoS
16 7 (1.01%) FMCG
16 7 (1.01%) Mobile Games
17 6 (0.87%) CMDB
17 6 (0.87%) Public Cloud
18 5 (0.72%) Hybrid Cloud
Operating Systems
1 67 (9.67%) Linux
2 31 (4.47%) Red Hat Enterprise Linux
3 29 (4.18%) Alpine Linux
3 29 (4.18%) Ubuntu
4 27 (3.90%) Android
5 25 (3.61%) Apple iOS
6 19 (2.74%) Unix
6 19 (2.74%) Windows
7 8 (1.15%) Windows Server
8 4 (0.58%) VMS
9 2 (0.29%) SUSE
9 2 (0.29%) Windows 10
Processes & Methodologies
1 329 (47.47%) B2B
2 278 (40.12%) Agile Software Development
3 222 (32.03%) E-Commerce
4 134 (19.34%) DevOps
5 112 (16.16%) Analytics
6 105 (15.15%) Scrum
7 84 (12.12%) Microservices
8 78 (11.26%) Project Management
9 76 (10.97%) Software Engineering
10 75 (10.82%) Fintech
11 56 (8.08%) Problem-Solving
11 56 (8.08%) TDD
12 55 (7.94%) Migration
13 53 (7.65%) Digital Marketing
14 48 (6.93%) Continuous Integration
14 48 (6.93%) Project Delivery
14 48 (6.93%) Stakeholder Management
15 46 (6.64%) Identity Access Management
16 45 (6.49%) Configuration Management
17 44 (6.35%) Continuous Delivery
Programming Languages
1 119 (17.17%) JavaScript
2 109 (15.73%) SQL
3 77 (11.11%) Java
4 64 (9.24%) C#
5 55 (7.94%) Python
6 45 (6.49%) PowerShell
7 38 (5.48%) TypeScript
8 36 (5.19%) PHP
9 13 (1.88%) Kotlin
10 12 (1.73%) ABAP
11 10 (1.44%) Groovy
11 10 (1.44%) Scala
12 8 (1.15%) Ruby
13 6 (0.87%) PHP 7
13 6 (0.87%) VB.NET
14 5 (0.72%) Elm
14 5 (0.72%) Java 8
15 4 (0.58%) Bash Shell
15 4 (0.58%) C
15 4 (0.58%) PHP 5
Qualifications
1 44 (6.35%) Degree
2 29 (4.18%) Security Cleared
3 26 (3.75%) SC Cleared
4 13 (1.88%) Computer Science Degree
5 12 (1.73%) Cisco Certification
6 8 (1.15%) CCNP
7 6 (0.87%) CISA
7 6 (0.87%) CISM
7 6 (0.87%) CISSP
8 5 (0.72%) CCNA
9 4 (0.58%) (ISC)2 CCSP
9 4 (0.58%) FFIEC
9 4 (0.58%) MBA
9 4 (0.58%) PMI Certification
10 2 (0.29%) ISSAP
10 2 (0.29%) ISSEP
10 2 (0.29%) Master's Degree
10 2 (0.29%) SAP Certification
11 1 (0.14%) APMP
11 1 (0.14%) Microsoft Certification
Quality Assurance & Compliance
1 25 (3.61%) QA
2 10 (1.44%) PMO
3 8 (1.15%) GDPR
4 6 (0.87%) Data Quality
4 6 (0.87%) ISO/IEC 27001
4 6 (0.87%) NIST
5 4 (0.58%) HMG Security Policy Framework
5 4 (0.58%) NCSC
5 4 (0.58%) PCI DSS
5 4 (0.58%) Sarbanes-Oxley
6 2 (0.29%) COBIT
6 2 (0.29%) SLA
6 2 (0.29%) SOC 2
System Software
1 76 (10.97%) Docker
2 58 (8.37%) Active Directory
3 4 (0.58%) Ceph
3 4 (0.58%) ISA Server
3 4 (0.58%) Virtual Machines
4 2 (0.29%) Virtual Desktop
Systems Management
1 82 (11.83%) Kubernetes
2 42 (6.06%) Terraform
3 38 (5.48%) Ansible
4 7 (1.01%) Microsoft Intune
5 5 (0.72%) Grafana
5 5 (0.72%) Istio
5 5 (0.72%) Single Sign-On
6 4 (0.58%) Argo
6 4 (0.58%) Galera Cluster
6 4 (0.58%) Puppet
7 3 (0.43%) Docker Swarm
7 3 (0.43%) Rancher
7 3 (0.43%) Stealthwatch
8 2 (0.29%) Opscode Chef
9 1 (0.14%) MIIS
9 1 (0.14%) Packer
Vendors
1 100 (14.43%) Microsoft
2 67 (9.67%) Adobe
3 60 (8.66%) Google
4 49 (7.07%) Salesforce.com
5 35 (5.05%) Oracle
6 31 (4.47%) SAP
7 25 (3.61%) hybris
8 22 (3.17%) Sitecore
9 15 (2.16%) MuleSoft
10 13 (1.88%) Salesforce Marketing Cloud
11 11 (1.59%) Cisco
11 11 (1.59%) Pega
12 9 (1.30%) Demandware
13 8 (1.15%) Meraki
13 8 (1.15%) Zuora
14 7 (1.01%) Facebook
15 6 (0.87%) Zend
16 5 (0.72%) iManage
16 5 (0.72%) Optimizely
16 5 (0.72%) VMware