B2C (Business-to-Consumer)
UK

The table below provides summary statistics for permanent job vacancies requiring B2C skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2C over the 6 months leading up to 2 April 2025, comparing them to the same period in the previous two years.

6 months to
2 Apr 2025
Same period 2024 Same period 2023
Rank 505 508 438
Rank change year-on-year +3 -70 +25
Permanent jobs citing B2C 166 373 764
As % of all permanent jobs advertised in the UK 0.33% 0.40% 0.69%
As % of the Processes & Methodologies category 0.35% 0.46% 0.72%
Number of salaries quoted 124 309 493
10th Percentile £36,250 £28,000 £39,800
25th Percentile £50,938 £43,750 £50,000
Median annual salary (50th Percentile) £65,000 £67,500 £67,500
Median % change year-on-year -3.70% - +3.85%
75th Percentile £85,625 £91,250 £82,500
90th Percentile £100,000 £97,500 £97,500
UK excluding London median annual salary £58,500 £51,000 £60,000
% change year-on-year +14.71% -15.00% -7.69%

All Process and Methodology Skills
UK

B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 47,280 80,404 105,819
As % of all permanent jobs advertised in the UK 93.55% 86.78% 95.67%
Number of salaries quoted 25,837 58,088 61,888
10th Percentile £31,250 £29,250 £34,095
25th Percentile £44,000 £40,000 £45,000
Median annual salary (50th Percentile) £58,033 £55,000 £61,500
Median % change year-on-year +5.51% -10.57% +2.50%
75th Percentile £77,500 £73,250 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,600 £50,000 £54,590
% change year-on-year +5.20% -8.41% +3.98%

B2C
Job Vacancy Trend

Job postings citing B2C as a proportion of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

3-month moving average salary quoted in jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

Salary distribution for jobs citing B2C over the 6 months to 2 April 2025.

Salary histogram for B2C in the UK

B2C
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 2 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +1 154 £65,000 -10.96% 373
UK excluding London +37 80 £58,500 +14.71% 159
London +29 76 £77,500 -11.43% 250
Work from Home +124 70 £62,500 +4.17% 176
North of England +88 28 £37,500 -28.57% 52
South East +96 21 £62,500 -24.24% 67
Midlands +1 19 £42,500 -22.73% 18
Yorkshire +71 16 £37,500 -25.00% 20
North West +43 11 £37,500 -21.05% 28
East Midlands +32 11 £42,500 +51.79% 6
West Midlands -12 8 £95,000 +55.74% 12
South West +73 5 £80,000 +33.33% 9
East of England +35 4 £52,500 -45.45% 7
Wales +43 2 £65,000 +132.14% 3
Scotland +81 1 £80,000 +185.71% 4
North East +36 1 £75,500 -8.48% 5

B2C
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (7.23%) CMS
2 6 (3.61%) WordPress
3 5 (3.01%) Microsoft Exchange
4 4 (2.41%) Headless CMS
4 4 (2.41%) SharePoint
5 3 (1.81%) Liferay
5 3 (1.81%) Strapi
6 2 (1.20%) nginx
7 1 (0.60%) Apache Solr
7 1 (0.60%) Confluence
7 1 (0.60%) Umbraco
Applications
1 16 (9.64%) Microsoft Excel
2 6 (3.61%) Microsoft Office
3 2 (1.20%) Adobe Creative Suite
Business Applications
1 10 (6.02%) NetSuite
1 10 (6.02%) Payment Gateway
2 9 (5.42%) Magento
3 3 (1.81%) SAP S/4HANA
4 2 (1.20%) Sage 200
5 1 (0.60%) SAP ERP
5 1 (0.60%) Shopify
Cloud Services
1 38 (22.89%) Azure
2 19 (11.45%) AWS
2 19 (11.45%) SaaS
3 14 (8.43%) Google Analytics
4 12 (7.23%) Power Platform
5 10 (6.02%) Azure DevOps
6 9 (5.42%) Salesforce Commerce Cloud
7 8 (4.82%) Entra ID
8 7 (4.22%) Microsoft Copilot
9 6 (3.61%) Figma
9 6 (3.61%) GCP
9 6 (3.61%) Google Ads
10 5 (3.01%) Canva
10 5 (3.01%) Microsoft 365
11 4 (2.41%) Azure Sentinel
11 4 (2.41%) OneDrive
11 4 (2.41%) PaaS
12 3 (1.81%) ChatGPT
12 3 (1.81%) Cloud Computing
12 3 (1.81%) Contentful
Communications & Networking
1 11 (6.63%) Internet
2 2 (1.20%) IPsec
3 1 (0.60%) DNS
3 1 (0.60%) HTTPS
3 1 (0.60%) SSL
3 1 (0.60%) TCP/IP
3 1 (0.60%) VPN
3 1 (0.60%) Wi-Fi
Database & Business Intelligence
1 12 (7.23%) MySQL
2 8 (4.82%) Power BI
3 7 (4.22%) Tableau
4 4 (2.41%) Redis
4 4 (2.41%) SQL Server
5 3 (1.81%) MongoDB
6 2 (1.20%) Azure SQL Database
6 2 (1.20%) NoSQL
6 2 (1.20%) PostgreSQL
7 1 (0.60%) Couchbase
7 1 (0.60%) Elasticsearch
Development Applications
1 4 (2.41%) Git
2 3 (1.81%) JIRA
3 1 (0.60%) Jenkins
3 1 (0.60%) Visual Studio
General
1 59 (35.54%) Social Skills
2 45 (27.11%) Finance
2 45 (27.11%) Marketing
3 32 (19.28%) Retail
4 22 (13.25%) Analytical Skills
5 10 (6.02%) Presentation Skills
6 7 (4.22%) Brand Awareness
6 7 (4.22%) Legal
7 5 (3.01%) Advertising
8 4 (2.41%) Health Technology
8 4 (2.41%) Law
8 4 (2.41%) Manufacturing
9 3 (1.81%) Documentation Skills
9 3 (1.81%) Social Housing
10 2 (1.20%) Automotive
10 2 (1.20%) Banking
10 2 (1.20%) Games
10 2 (1.20%) Organisational Skills
10 2 (1.20%) Publishing
11 1 (0.60%) Mandarin Language
Job Titles
1 51 (30.72%) Senior
2 42 (25.30%) Developer
3 34 (20.48%) Senior Developer
4 25 (15.06%) Architect
5 17 (10.24%) Product Manager
5 17 (10.24%) Solutions Architect
6 10 (6.02%) Front-End Developer (Client-Side Developer)
7 9 (5.42%) Analyst
7 9 (5.42%) Lead
7 9 (5.42%) Magento Developer
7 9 (5.42%) Senior Magento Developer
8 7 (4.22%) Data Analyst
8 7 (4.22%) Digital Analyst
8 7 (4.22%) Marketing Analyst
8 7 (4.22%) Marketing Data Analyst
8 7 (4.22%) Pricing Analyst
8 7 (4.22%) Senior Front-End Developer
8 7 (4.22%) SEO Specialist
9 6 (3.61%) Senior Analyst
9 6 (3.61%) Senior Pricing Analyst
Libraries, Frameworks & Software Standards
1 36 (21.69%) HTML
2 28 (16.87%) CSS
3 21 (12.65%) .NET
4 17 (10.24%) Blazor
5 16 (9.64%) React
6 11 (6.63%) Bootstrap
6 11 (6.63%) HTML5
7 10 (6.02%) REST
7 10 (6.02%) XML
8 7 (4.22%) Next.js
9 6 (3.61%) RESTful
10 5 (3.01%) GraphQL
10 5 (3.01%) Node.js
10 5 (3.01%) React Native
11 4 (2.41%) Kafka
11 4 (2.41%) RabbitMQ
11 4 (2.41%) Saxon XSLT
12 3 (1.81%) Tailwind CSS
12 3 (1.81%) Vue
13 2 (1.20%) Playwright
Miscellaneous
1 26 (15.66%) Self-Motivation
2 16 (9.64%) Product Ownership
3 13 (7.83%) Social Media
4 10 (6.02%) Enterprise Software
5 9 (5.42%) Onboarding
6 7 (4.22%) Blog
6 7 (4.22%) Mobile App
7 5 (3.01%) FMCG
7 5 (3.01%) Team-Oriented Environment
8 3 (1.81%) Cloud Native
8 3 (1.81%) Data Protection Act
9 2 (1.20%) Analytical Mindset
9 2 (1.20%) Digital Media
9 2 (1.20%) Distributed Systems
9 2 (1.20%) Foreign Exchange (FX)
9 2 (1.20%) NHS
9 2 (1.20%) Robotics
10 1 (0.60%) Educational Technology
10 1 (0.60%) Linux Command Line
10 1 (0.60%) Virtual Team
Operating Systems
1 2 (1.20%) Android
1 2 (1.20%) Apple iOS
1 2 (1.20%) Linux
1 2 (1.20%) Windows
Processes & Methodologies
1 93 (56.02%) B2B
2 34 (20.48%) Agile
3 33 (19.88%) E-Commerce
4 30 (18.07%) Analytics
5 25 (15.06%) User Experience
6 24 (14.46%) Code Quality
7 23 (13.86%) Roadmaps
7 23 (13.86%) Stakeholder Management
8 20 (12.05%) Problem-Solving
9 19 (11.45%) Decision-Making
10 18 (10.84%) CRM
11 17 (10.24%) Marketing Strategy
11 17 (10.24%) Translating Business Requirements
12 16 (9.64%) DevOps
13 15 (9.04%) Product Roadmap
13 15 (9.04%) UX Design
14 14 (8.43%) Business Strategy
14 14 (8.43%) Product Vision
15 13 (7.83%) Product Backlog
15 13 (7.83%) Project Delivery
Programming Languages
1 29 (17.47%) SQL
2 22 (13.25%) JavaScript
3 13 (7.83%) Python
4 10 (6.02%) PHP
5 9 (5.42%) TypeScript
6 8 (4.82%) PowerShell
7 7 (4.22%) C#
8 2 (1.20%) Bash
8 2 (1.20%) Java
9 1 (0.60%) Bicep
9 1 (0.60%) Go
9 1 (0.60%) Rust
Qualifications
1 25 (15.06%) Degree
2 15 (9.04%) DBS Check
3 9 (5.42%) Computer Science Degree
4 7 (4.22%) Numerate Degree
5 2 (1.20%) ACCA
Quality Assurance & Compliance
1 5 (3.01%) QA
2 4 (2.41%) PCI DSS
3 3 (1.81%) Accessibility
3 3 (1.81%) Data Quality
3 3 (1.81%) Software Quality Assurance
4 2 (1.20%) GDPR
4 2 (1.20%) Sarbanes-Oxley
5 1 (0.60%) Actionable Recommendations
System Software
1 11 (6.63%) Docker
2 4 (2.41%) Active Directory
Systems Management
1 8 (4.82%) Terraform
2 7 (4.22%) Kubernetes
3 1 (0.60%) Grafana
3 1 (0.60%) Prometheus
3 1 (0.60%) Single Sign-On
Vendors
1 17 (10.24%) Google
2 15 (9.04%) Microsoft
3 12 (7.23%) Adobe
4 11 (6.63%) Salesforce
5 9 (5.42%) New Relic
6 7 (4.22%) Ahrefs
7 3 (1.81%) SAP
8 2 (1.20%) Databricks
8 2 (1.20%) Facebook
8 2 (1.20%) Sage
9 1 (0.60%) Apple
9 1 (0.60%) Intel
9 1 (0.60%) OpenAI
9 1 (0.60%) Screaming Frog
9 1 (0.60%) TikTok