B2C (Business-to-Consumer)
UK

The table below provides summary statistics for permanent job vacancies requiring B2C skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2C over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 519 568 435
Rank change year-on-year +49 -133 +16
Permanent jobs citing B2C 174 349 721
As % of all permanent jobs advertised in the UK 0.33% 0.35% 0.69%
As % of the Processes & Methodologies category 0.36% 0.41% 0.73%
Number of salaries quoted 132 275 470
10th Percentile £36,250 £38,300 £37,250
25th Percentile £40,000 £50,500 £51,563
Median annual salary (50th Percentile) £62,500 £71,000 £67,500
Median % change year-on-year -11.97% +5.19% +3.85%
75th Percentile £81,250 £93,375 £82,500
90th Percentile £100,000 £105,000 £97,500
UK excluding London median annual salary £56,000 £60,000 £56,250
% change year-on-year -6.67% +6.67% -13.46%

All Process and Methodology Skills
UK

B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,568 84,685 99,386
As % of all permanent jobs advertised in the UK 93.32% 85.99% 95.63%
Number of salaries quoted 26,511 59,837 58,366
10th Percentile £30,500 £29,000 £34,000
25th Percentile £42,500 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,500
Median % change year-on-year +4.55% -10.57% +2.50%
75th Percentile £76,009 £72,500 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +4.76%

B2C
Job Vacancy Trend

Job postings citing B2C as a proportion of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

3-month moving average salary quoted in jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

Salary distribution for jobs citing B2C over the 6 months to 1 May 2025.

Salary histogram for B2C in the UK

B2C
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +33 166 £62,500 -13.79% 320
London +64 85 £75,000 -14.29% 206
UK excluding London +91 83 £56,000 -6.67% 157
Work from Home +149 65 £62,500 +9.17% 164
North of England +86 34 £50,750 +4.10% 52
South East +110 24 £62,500 -10.71% 67
Yorkshire +82 20 £53,375 +6.75% 15
Midlands +28 16 £42,500 -30.33% 18
North West +33 13 £37,500 -9.09% 34
East Midlands +40 9 £42,500 -10.53% 7
West Midlands +6 7 £45,000 -26.23% 7
South West +73 5 £80,000 +33.33% 7
East of England +37 2 £52,500 -52.27% 8
Scotland +118 1 £80,000 +45.45% 5
North East +44 1 £75,500 -8.48% 4
Wales - 1 £45,000 - 3

B2C
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (10.34%) CMS
2 6 (3.45%) WordPress
3 5 (2.87%) Liferay
4 4 (2.30%) Headless CMS
5 3 (1.72%) Confluence
5 3 (1.72%) Microsoft Exchange
5 3 (1.72%) SharePoint
5 3 (1.72%) Strapi
6 2 (1.15%) Drupal
6 2 (1.15%) nginx
7 1 (0.57%) Apache Solr
7 1 (0.57%) Umbraco
Applications
1 15 (8.62%) Microsoft Excel
2 6 (3.45%) Microsoft Office
3 3 (1.72%) Adobe Creative Suite
4 1 (0.57%) Photoshop
Business Applications
1 11 (6.32%) Payment Gateway
2 10 (5.75%) NetSuite
3 9 (5.17%) Magento
4 3 (1.72%) SAP S/4HANA
5 2 (1.15%) Sage 200
6 1 (0.57%) SAP ERP
6 1 (0.57%) Shopify
Cloud Services
1 38 (21.84%) Azure
2 21 (12.07%) SaaS
3 16 (9.20%) AWS
3 16 (9.20%) Google Analytics
4 10 (5.75%) Azure DevOps
4 10 (5.75%) Figma
4 10 (5.75%) Power Platform
5 9 (5.17%) Salesforce Commerce Cloud
6 8 (4.60%) Entra ID
6 8 (4.60%) Google Ads
7 7 (4.02%) Microsoft Copilot
8 6 (3.45%) Canva
8 6 (3.45%) GCP
9 5 (2.87%) Cloud Computing
10 4 (2.30%) Anthropic Claude
10 4 (2.30%) ChatGPT
10 4 (2.30%) Google Docs
10 4 (2.30%) Google Sheets
10 4 (2.30%) Miro
10 4 (2.30%) Slack
Communications & Networking
1 10 (5.75%) Internet
2 1 (0.57%) DNS
2 1 (0.57%) HTTPS
2 1 (0.57%) IPsec
2 1 (0.57%) TCP/IP
Database & Business Intelligence
1 12 (6.90%) MySQL
2 7 (4.02%) Power BI
3 6 (3.45%) SQL Server
4 5 (2.87%) Redis
4 5 (2.87%) Tableau
5 3 (1.72%) Azure SQL Database
5 3 (1.72%) MongoDB
5 3 (1.72%) PostgreSQL
6 2 (1.15%) Elasticsearch
6 2 (1.15%) SQL Server Integration Services
7 1 (0.57%) Couchbase
7 1 (0.57%) Endeca
7 1 (0.57%) NoSQL
7 1 (0.57%) SQL Server Reporting Services
Development Applications
1 5 (2.87%) Git
1 5 (2.87%) Jenkins
1 5 (2.87%) JIRA
2 4 (2.30%) GitLab
3 3 (1.72%) Selenium
4 1 (0.57%) JMeter
4 1 (0.57%) JUnit
4 1 (0.57%) Postman
4 1 (0.57%) rollup.js
4 1 (0.57%) SonarQube
4 1 (0.57%) webpack
General
1 65 (37.36%) Social Skills
2 55 (31.61%) Marketing
3 46 (26.44%) Finance
4 31 (17.82%) Retail
5 26 (14.94%) Analytical Skills
6 11 (6.32%) Advertising
7 10 (5.75%) Presentation Skills
8 9 (5.17%) Legal
9 8 (4.60%) Brand Awareness
10 6 (3.45%) Inclusion and Diversity
11 5 (2.87%) Banking
12 4 (2.30%) Documentation Skills
12 4 (2.30%) Health Technology
12 4 (2.30%) Law
12 4 (2.30%) Manufacturing
13 3 (1.72%) Games
13 3 (1.72%) Organisational Skills
13 3 (1.72%) Social Housing
14 2 (1.15%) Cantonese Language
14 2 (1.15%) Mandarin Language
Job Titles
1 51 (29.31%) Senior
2 43 (24.71%) Developer
3 34 (19.54%) Senior Developer
4 20 (11.49%) Architect
5 19 (10.92%) Product Manager
6 16 (9.20%) Solutions Architect
7 12 (6.90%) Front-End Developer (Client-Side Developer)
8 10 (5.75%) Lead
9 9 (5.17%) Magento Developer
9 9 (5.17%) Senior Front-End Developer
9 9 (5.17%) Senior Magento Developer
10 7 (4.02%) Analyst
10 7 (4.02%) E-Commerce Manager
10 7 (4.02%) SEO Specialist
11 6 (3.45%) Paid Search Specialist
12 5 (2.87%) Data Analyst
12 5 (2.87%) Digital Analyst
12 5 (2.87%) Marketing Analyst
12 5 (2.87%) Marketing Data Analyst
12 5 (2.87%) Pricing Analyst
Libraries, Frameworks & Software Standards
1 43 (24.71%) HTML
2 34 (19.54%) CSS
3 22 (12.64%) .NET
4 18 (10.34%) React
5 15 (8.62%) Blazor
6 10 (5.75%) HTML5
6 10 (5.75%) REST
6 10 (5.75%) XML
7 9 (5.17%) Bootstrap
8 8 (4.60%) Next.js
8 8 (4.60%) RESTful
9 5 (2.87%) GraphQL
9 5 (2.87%) Kafka
9 5 (2.87%) Node.js
9 5 (2.87%) React Native
10 4 (2.30%) RabbitMQ
10 4 (2.30%) Saxon XSLT
11 3 (1.72%) AngularJS
11 3 (1.72%) SOAP
11 3 (1.72%) Vue
Miscellaneous
1 26 (14.94%) Self-Motivation
2 15 (8.62%) Product Ownership
2 15 (8.62%) Social Media
3 11 (6.32%) Enterprise Software
4 9 (5.17%) Mobile App
5 8 (4.60%) Onboarding
6 7 (4.02%) Blog
7 5 (2.87%) FMCG
7 5 (2.87%) Team-Oriented Environment
8 4 (2.30%) Cloud Native
9 3 (1.72%) Data Protection Act
9 3 (1.72%) Graphic Design
10 2 (1.15%) Analytical Mindset
10 2 (1.15%) Digital Media
10 2 (1.15%) Distributed Systems
10 2 (1.15%) Foreign Exchange (FX)
10 2 (1.15%) Video Editing
11 1 (0.57%) Market Risk
11 1 (0.57%) Robotics
11 1 (0.57%) Virtual Team
Operating Systems
1 4 (2.30%) Android
1 4 (2.30%) Apple iOS
2 2 (1.15%) Linux
3 1 (0.57%) Windows
Processes & Methodologies
1 99 (56.90%) B2B
2 41 (23.56%) E-Commerce
3 39 (22.41%) Agile
4 38 (21.84%) User Experience
5 36 (20.69%) Analytics
6 25 (14.37%) Problem-Solving
7 24 (13.79%) Code Quality
8 23 (13.22%) Digital Marketing
8 23 (13.22%) Roadmaps
8 23 (13.22%) SEO
9 20 (11.49%) DevOps
10 19 (10.92%) Artificial Intelligence
10 19 (10.92%) CRM
10 19 (10.92%) Pay per click
11 18 (10.34%) Marketing Strategy
11 18 (10.34%) UX Design
11 18 (10.34%) Wireframes
12 16 (9.20%) Performance Metrics
12 16 (9.20%) Stakeholder Management
13 15 (8.62%) Project Management
Programming Languages
1 27 (15.52%) JavaScript
2 26 (14.94%) SQL
3 13 (7.47%) Python
4 10 (5.75%) C#
4 10 (5.75%) PHP
4 10 (5.75%) TypeScript
5 9 (5.17%) PowerShell
6 6 (3.45%) Java
7 3 (1.72%) Bash
8 2 (1.15%) Rust
8 2 (1.15%) SQR
9 1 (0.57%) Bicep
9 1 (0.57%) Go
Qualifications
1 27 (15.52%) Degree
2 13 (7.47%) DBS Check
3 8 (4.60%) Computer Science Degree
4 5 (2.87%) Numerate Degree
5 2 (1.15%) ACCA
5 2 (1.15%) Master's Degree
Quality Assurance & Compliance
1 9 (5.17%) QA
2 7 (4.02%) PCI DSS
3 5 (2.87%) GDPR
3 5 (2.87%) Software Quality Assurance
4 4 (2.30%) Accessibility
4 4 (2.30%) Actionable Recommendations
5 3 (1.72%) Data Quality
6 2 (1.15%) Sarbanes-Oxley
7 1 (0.57%) WCAG
System Software
1 12 (6.90%) Docker
2 5 (2.87%) Active Directory
3 1 (0.57%) Squid
Systems Management
1 8 (4.60%) Kubernetes
1 8 (4.60%) Terraform
2 1 (0.57%) Grafana
2 1 (0.57%) Kibana
2 1 (0.57%) Prometheus
Vendors
1 26 (14.94%) Google
2 17 (9.77%) Microsoft
3 16 (9.20%) Adobe
4 11 (6.32%) New Relic
5 10 (5.75%) Salesforce
6 7 (4.02%) Ahrefs
7 6 (3.45%) Facebook
8 3 (1.72%) SAP
9 2 (1.15%) CyberSource
9 2 (1.15%) Databricks
9 2 (1.15%) Sage
9 2 (1.15%) ServiceNow
10 1 (0.57%) Instagram
10 1 (0.57%) Intel
10 1 (0.57%) OpenAI
10 1 (0.57%) Oracle
10 1 (0.57%) Revolut
10 1 (0.57%) Salesforce Marketing Cloud
10 1 (0.57%) Screaming Frog
10 1 (0.57%) TikTok