Period
to 17 June 2019

The following table provides summary statistics for permanent job vacancies with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 17 June 2019 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
UK
6 months to
17 Jun 2019
Same period 2018 Same period 2017
Rank 557 549 510
Rank change year-on-year -8 -39 +47
Permanent jobs citing B2C 669 868 906
As % of all permanent IT jobs advertised in the UK 0.47% 0.51% 0.53%
As % of the Processes & Methodologies category 0.51% 0.55% 0.57%
Number of salaries quoted 488 667 701
UK median annual salary £55,000 £55,000 £60,000
Median salary % change year-on-year - -8.33% -
10th Percentile £32,500 £33,200 £31,000
90th Percentile £81,250 £91,250 £87,500
UK excluding London median annual salary £50,500 £50,000 £47,500
% change year-on-year +1.00% +5.26% -5.00%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 131,889 158,006 157,769
As % of all permanent IT jobs advertised in the UK 92.01% 91.96% 91.71%
Number of salaries quoted 103,412 127,183 128,599
UK median annual salary £52,500 £50,000 £47,500
Median salary % change year-on-year +5.00% +5.26% -
10th Percentile £30,000 £29,000 £27,750
90th Percentile £86,250 £82,500 £78,750
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

B2C
Job Vacancy Trend

Job postings citing B2C as a percentage of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

The salary distribution of IT jobs citing B2C over the 6 months to 17 June 2019.

Salary histogram for B2C in the UK

B2C
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 17 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -22 653 £55,000 - 43
UK excluding London +39 335 £50,500 +1.00% 30
London -55 316 £60,000 -4.00% 17
South East +43 125 £55,000 +6.80% 5
East of England +113 64 £55,000 +29.41% 1
South West +44 49 £45,000 -25.00% 6
Midlands +16 42 £43,750 +2.94% 5
North of England -11 42 £55,000 +10.00% 9
West Midlands +35 33 £30,000 -29.41% 3
North West +1 25 £55,000 +10.00% 5
Yorkshire -6 17 £50,000 +42.86% 3
East Midlands +8 9 £60,250 +33.89% 2
Scotland -4 5 £37,005 +10.46% 4
Wales +16 4 £65,000 +44.44%
Northern Ireland - 4 £37,500 -

For the 6 months to 17 June 2019, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for B2C.

1 427 (63.83%) B2B
2 310 (46.34%) Agile Software Development
3 239 (35.72%) E-Commerce
4 198 (29.60%) Marketing
5 180 (26.91%) User Experience
6 158 (23.62%) Finance
7 145 (21.67%) Retail
8 123 (18.39%) HTML
9 119 (17.79%) JavaScript
10 115 (17.19%) SQL
11 104 (15.55%) Degree
12 103 (15.40%) Scrum
13 99 (14.80%) Analytical Skills
14 98 (14.65%) CSS
15 91 (13.60%) Microsoft Azure
16 89 (13.30%) Problem-Solving
17 83 (12.41%) Analytics
18 79 (11.81%) Salesforce.com
19 76 (11.36%) CRM
20 75 (11.21%) Stakeholder Management
20 75 (11.21%) Software Engineering
21 74 (11.06%) SAP
22 73 (10.91%) Computer Science
23 72 (10.76%) C#
24 64 (9.57%) Project Management
24 64 (9.57%) Wireframes
25 63 (9.42%) SEO
26 61 (9.12%) MVC
26 61 (9.12%) Node.js
27 59 (8.82%) Oracle

B2C
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 49 (7.32%) CMS
2 23 (3.44%) Sitecore CMS
3 22 (3.29%) Confluence
4 13 (1.94%) WordPress
5 12 (1.79%) IIS
6 6 (0.90%) Elasticsearch
6 6 (0.90%) WebSphere
7 5 (0.75%) Apache
7 5 (0.75%) EPiServer
7 5 (0.75%) MS Exchange
8 3 (0.45%) SAS
9 2 (0.30%) Adobe Experience Manager
9 2 (0.30%) Apache Spark
9 2 (0.30%) Drupal
9 2 (0.30%) OpenStack
9 2 (0.30%) Umbraco
10 1 (0.15%) Apache Pig
10 1 (0.15%) Apache Solr
10 1 (0.15%) Kentico
10 1 (0.15%) Tomcat
Applications
1 38 (5.68%) Sketch
2 26 (3.89%) InVision
3 20 (2.99%) MS Visio
4 17 (2.54%) Microsoft Excel
5 15 (2.24%) Adobe Illustrator
6 12 (1.79%) Photoshop
7 11 (1.64%) Microsoft Project
8 10 (1.49%) Microsoft PowerPoint
9 9 (1.35%) Figma
9 9 (1.35%) Marvel
10 4 (0.60%) Adobe After Effects
10 4 (0.60%) Adobe Premiere
11 3 (0.45%) InDesign
12 2 (0.30%) Chatbot
12 2 (0.30%) OmniGraffle
12 2 (0.30%) Spreadsheet
13 1 (0.15%) Adobe Creative Suite
13 1 (0.15%) CINEMA 4D
13 1 (0.15%) Final Cut Pro
13 1 (0.15%) Zeplin
Business Applications
1 26 (3.89%) SAP Hybris
2 21 (3.14%) SAP CRM
3 20 (2.99%) Magento
4 16 (2.39%) Salesforce.com CRM
5 11 (1.64%) Dynamics CRM
6 10 (1.49%) JDE OneWorld
7 5 (0.75%) Shopify
8 4 (0.60%) Eloqua
9 3 (0.45%) Optimost
10 1 (0.15%) Dynamics AX
10 1 (0.15%) Dynamics NAV
10 1 (0.15%) NetSuite
Cloud Services
1 91 (13.60%) Microsoft Azure
2 59 (8.82%) SaaS
3 53 (7.92%) Amazon AWS
4 32 (4.78%) Azure Active Directory
5 20 (2.99%) Adobe Creative Cloud
6 19 (2.84%) Office 365
7 18 (2.69%) Google Analytics
8 10 (1.49%) AdWords
8 10 (1.49%) Basecamp
9 8 (1.20%) Cloud Computing
9 8 (1.20%) IaaS
10 7 (1.05%) Salesforce Service Cloud
11 6 (0.90%) Serverless
11 6 (0.90%) Twilio
12 5 (0.75%) Google Tag Manager
12 5 (0.75%) PaaS
13 4 (0.60%) Akamai
13 4 (0.60%) Azure Machine Learning
13 4 (0.60%) GitHub
13 4 (0.60%) Google Cloud Platform
Communications & Networking
1 10 (1.49%) FTP
1 10 (1.49%) LAN
1 10 (1.49%) WAN
2 8 (1.20%) CTI
2 8 (1.20%) Internet
3 6 (0.90%) Firewall
3 6 (0.90%) GPRS
4 5 (0.75%) Network Security
5 4 (0.60%) VPN
5 4 (0.60%) ZigBee
6 3 (0.45%) Bluetooth
6 3 (0.45%) MQTT
6 3 (0.45%) SMS
6 3 (0.45%) Unified Communications
7 2 (0.30%) Broadband
7 2 (0.30%) DHCP
7 2 (0.30%) DNS
7 2 (0.30%) Extranet
8 1 (0.15%) Intranet
8 1 (0.15%) Wi-Fi
Database & Business Intelligence
1 58 (8.67%) SQL Server
2 37 (5.53%) MySQL
3 19 (2.84%) NoSQL
4 10 (1.49%) Apache Cassandra
4 10 (1.49%) Data Warehouse
4 10 (1.49%) SQL Server 2012
5 9 (1.35%) SQL Server 2016
6 8 (1.20%) Big Data
6 8 (1.20%) PostgreSQL
6 8 (1.20%) SQL Server 2008
6 8 (1.20%) SQL Server 2014
7 7 (1.05%) MongoDB
8 6 (0.90%) Redis
8 6 (0.90%) SQL Server Reporting Services
9 4 (0.60%) Amazon Athena
9 4 (0.60%) Azure SQL Database
9 4 (0.60%) SAP BW
10 3 (0.45%) Hadoop
11 2 (0.30%) RDBMS
11 2 (0.30%) SQL Server Integration Services
Development Applications
1 49 (7.32%) JIRA
2 46 (6.88%) Git (software)
3 17 (2.54%) Axure RP
3 17 (2.54%) Jenkins
3 17 (2.54%) Visual Studio
4 10 (1.49%) Subversion
5 8 (1.20%) Balsamiq
5 8 (1.20%) git-flow
5 8 (1.20%) Octopus Deploy
6 7 (1.05%) Selenium
7 4 (0.60%) Ant
7 4 (0.60%) Maven
7 4 (0.60%) Mercurial
8 3 (0.45%) Bugzilla
8 3 (0.45%) Eclipse
8 3 (0.45%) Jasmine
8 3 (0.45%) SpecFlow
8 3 (0.45%) Visual Website Optimizer
8 3 (0.45%) WebDriver
8 3 (0.45%) Zephyr
General
1 198 (29.60%) Marketing
2 158 (23.62%) Finance
3 145 (21.67%) Retail
4 47 (7.03%) Telecoms
5 25 (3.74%) Manufacturing
6 18 (2.69%) Advertising
7 15 (2.24%) Banking
8 14 (2.09%) Electronics
8 14 (2.09%) Legal
9 13 (1.94%) Back Office
10 12 (1.79%) Law
11 7 (1.05%) Games
12 6 (0.90%) Billing
12 6 (0.90%) Financial Institution
12 6 (0.90%) French Language
13 5 (0.75%) German Language
14 3 (0.45%) Brand Awareness
14 3 (0.45%) Retail Banking
15 2 (0.30%) Dutch Language
15 2 (0.30%) Multimedia
Job Titles
1 100 (14.95%) Developer
2 73 (10.91%) Analyst
3 71 (10.61%) Designer
4 58 (8.67%) Product Owner
5 55 (8.22%) UX Designer
6 48 (7.17%) Senior Designer
7 44 (6.58%) Senior UX Designer
8 37 (5.53%) Business Analyst
9 32 (4.78%) Architect
9 32 (4.78%) Software Engineer
10 31 (4.63%) Product Manager
11 29 (4.33%) Subject Matter Expert
12 28 (4.19%) .NET Developer
12 28 (4.19%) Senior Manager
13 27 (4.04%) Delivery Manager
14 26 (3.89%) E-Commerce Manager
14 26 (3.89%) Project Manager
15 23 (3.44%) Applications Support
15 23 (3.44%) Senior Product Owner
16 22 (3.29%) Consultant
Libraries, Frameworks & Software Standards
1 123 (18.39%) HTML
2 98 (14.65%) CSS
3 61 (9.12%) Node.js
4 59 (8.82%) jQuery
5 52 (7.77%) .NET
6 43 (6.43%) React
7 38 (5.68%) AngularJS
8 34 (5.08%) XML
9 29 (4.33%) OAuth
9 29 (4.33%) SAML
10 27 (4.04%) Ajax
11 25 (3.74%) CSS3
11 25 (3.74%) HTML5
12 24 (3.59%) Web Services
13 21 (3.14%) REST
14 18 (2.69%) IBM Integration Bus
15 17 (2.54%) ASP.NET
16 15 (2.24%) Spring
16 15 (2.24%) Symfony
17 14 (2.09%) JSON
Miscellaneous
1 180 (26.91%) User Experience
2 99 (14.80%) Analytical Skills
3 39 (5.83%) Mobile App
4 30 (4.48%) iPad
5 29 (4.33%) CESG
6 28 (4.19%) iSeries
6 28 (4.19%) Self-Motivation
7 25 (3.74%) Social Media
8 21 (3.14%) Enterprise Software
8 21 (3.14%) Virtual Team
9 12 (1.79%) N-Tier
10 11 (1.64%) Management Information System
11 10 (1.49%) Blog
11 10 (1.49%) FMCG
12 9 (1.35%) Data Centre
13 6 (0.90%) Private Cloud
13 6 (0.90%) Taxonomies
14 5 (0.75%) Hybrid Cloud
14 5 (0.75%) Marketing Technology
14 5 (0.75%) Smartphone
Operating Systems
1 37 (5.53%) Linux
2 20 (2.99%) Windows
3 14 (2.09%) Windows Server
4 10 (1.49%) Unix
5 7 (1.05%) Apple iOS
6 4 (0.60%) Android
7 3 (0.45%) FreeRTOS
8 1 (0.15%) Windows 10
8 1 (0.15%) Windows 7
Processes & Methodologies
1 427 (63.83%) B2B
2 310 (46.34%) Agile Software Development
3 239 (35.72%) E-Commerce
4 103 (15.40%) Scrum
5 89 (13.30%) Problem-Solving
6 83 (12.41%) Analytics
7 76 (11.36%) CRM
8 75 (11.21%) Software Engineering
8 75 (11.21%) Stakeholder Management
9 73 (10.91%) Computer Science
10 64 (9.57%) Project Management
10 64 (9.57%) Wireframes
11 63 (9.42%) SEO
12 61 (9.12%) MVC
13 58 (8.67%) Creative Thinking
14 57 (8.52%) Microservices
15 54 (8.07%) SDLC
16 47 (7.03%) Product Roadmap
17 45 (6.73%) DevOps
17 45 (6.73%) TDD
Programming Languages
1 119 (17.79%) JavaScript
2 115 (17.19%) SQL
3 72 (10.76%) C#
4 56 (8.37%) Java
5 54 (8.07%) PHP
6 28 (4.19%) C
6 28 (4.19%) Ruby
7 25 (3.74%) T-SQL
8 18 (2.69%) PL/SQL
9 17 (2.54%) Python
10 15 (2.24%) PowerShell
11 13 (1.94%) VB.NET
12 10 (1.49%) RPG
12 10 (1.49%) RPG IV
13 8 (1.20%) R
14 7 (1.05%) PHP 5
15 5 (0.75%) C++
16 3 (0.45%) ES6
16 3 (0.45%) Go
16 3 (0.45%) Objective-C
Qualifications
1 104 (15.55%) Degree
2 36 (5.38%) Computer Science Degree
3 33 (4.93%) Microsoft Certification
4 31 (4.63%) MCSE
5 29 (4.33%) MCITP
6 11 (1.64%) PRINCE2 Certification
7 9 (1.35%) IIBA
8 5 (0.75%) PRINCE2 Practitioner
9 4 (0.60%) ISEB
10 2 (0.30%) CISA
10 2 (0.30%) CISM
10 2 (0.30%) ISTQB
10 2 (0.30%) MBA
10 2 (0.30%) PhD
11 1 (0.15%) CCNA
11 1 (0.15%) Cisco Certification
11 1 (0.15%) CITP
11 1 (0.15%) MBCS
11 1 (0.15%) MCSA
11 1 (0.15%) PMI Certification
Quality Assurance & Compliance
1 54 (8.07%) QA
2 33 (4.93%) NIST
3 29 (4.33%) NCSC
4 8 (1.20%) GDPR
5 7 (1.05%) PMO
6 5 (0.75%) Data Quality
7 4 (0.60%) ISO/IEC 27001
7 4 (0.60%) PCI DSS
7 4 (0.60%) Sarbanes-Oxley
8 1 (0.15%) COBIT
8 1 (0.15%) SLA
8 1 (0.15%) WCAG
System Software
1 35 (5.23%) Active Directory
2 15 (2.24%) Docker
3 6 (0.90%) Hyper-V
4 3 (0.45%) Firmware
4 3 (0.45%) Microsoft Virtual Server
4 3 (0.45%) Virtual Servers
5 2 (0.30%) Apache ZooKeeper
5 2 (0.30%) VMware Infrastructure
6 1 (0.15%) VMware Server
Systems Management
1 13 (1.94%) Kubernetes
2 5 (0.75%) Ansible
2 5 (0.75%) Opscode Chef
3 4 (0.60%) EMC NetWorker
3 4 (0.60%) Grafana
3 4 (0.60%) Graylog
3 4 (0.60%) Prometheus
3 4 (0.60%) Puppet
4 3 (0.45%) Docker Swarm
5 2 (0.30%) Terraform
Vendors
1 79 (11.81%) Salesforce.com
2 74 (11.06%) SAP
3 59 (8.82%) Oracle
4 46 (6.88%) Adobe
4 46 (6.88%) Microsoft
5 32 (4.78%) hybris
6 27 (4.04%) Demandware
6 27 (4.04%) IBM
7 25 (3.74%) Google
8 23 (3.44%) Informatica
8 23 (3.44%) Sitecore
9 18 (2.69%) AppDynamics
9 18 (2.69%) ATG
10 11 (1.64%) CyberArk
10 11 (1.64%) Facebook
10 11 (1.64%) JD Edwards
11 10 (1.49%) IFS
12 8 (1.20%) Avaya
12 8 (1.20%) Twitter
12 8 (1.20%) Zend