B2C (Business-to-Consumer)
UK
The following table provides summary statistics for permanent job vacancies with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 4 December 2023 with a comparison to the same period in the previous 2 years.
| 6 months to 4 Dec 2023 |
Same period 2022 | Same period 2021 | |
|---|---|---|---|
| Rank | 293 | 448 | 464 |
| Rank change year-on-year | +155 | +16 | -41 |
| Permanent jobs citing B2C | 591 | 857 | 900 |
| As % of all permanent jobs advertised in the UK | 1.11% | 0.69% | 0.70% |
| As % of the Processes & Methodologies category | 1.18% | 0.72% | 0.74% |
| Number of salaries quoted | 555 | 483 | 649 |
| 10th Percentile | - | £40,000 | £36,000 |
| 25th Percentile | £25,000 | £50,000 | £42,500 |
| Median annual salary (50th Percentile) | £26,500 | £68,500 | £60,000 |
| Median % change year-on-year | -61.31% | +14.17% | -11.11% |
| 75th Percentile | £62,500 | £82,500 | £77,500 |
| 90th Percentile | £87,000 | £96,250 | £95,000 |
| UK excluding London median annual salary | £26,500 | £65,000 | £51,000 |
| % change year-on-year | -59.23% | +27.45% | +2.00% |
All Process and Methodology Skills
UK
B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 50,088 | 118,671 | 122,416 |
| As % of all permanent jobs advertised in the UK | 94.09% | 95.74% | 95.45% |
| Number of salaries quoted | 36,209 | 72,079 | 81,851 |
| 10th Percentile | £32,500 | £34,492 | £32,500 |
| 25th Percentile | £43,750 | £45,000 | £42,500 |
| Median annual salary (50th Percentile) | £60,000 | £60,000 | £60,000 |
| Median % change year-on-year | - | - | +9.09% |
| 75th Percentile | £80,000 | £82,000 | £77,500 |
| 90th Percentile | £99,025 | £100,000 | £95,000 |
| UK excluding London median annual salary | £52,500 | £53,219 | £50,000 |
| % change year-on-year | -1.35% | +6.44% | +4.17% |
B2C
Job Vacancy Trend
Job postings citing B2C as a proportion of all IT jobs advertised.
B2C
Salary Trend
3-month moving average salary quoted in jobs citing B2C.
B2C
Salary Histogram
Salary distribution for jobs citing B2C over the 6 months to 4 December 2023.
B2C
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 4 December 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| UK excluding London | +219 | 444 | £26,500 | -59.23% | 108 |
| England | +63 | 348 | £55,000 | -18.52% | 229 |
| Scotland | +197 | 240 | £25,000 | -68.75% | 5 |
| Midlands | +210 | 144 | £26,500 | -47.00% | 19 |
| London | +69 | 136 | £80,000 | +14.29% | 134 |
| West Midlands | +185 | 90 | £26,500 | -47.00% | 15 |
| Work from Home | -2 | 90 | £75,000 | +3.45% | 103 |
| East Midlands | +84 | 54 | £28,000 | -49.09% | 4 |
| North of England | +90 | 22 | £32,750 | -40.45% | 37 |
| South West | +43 | 16 | £52,500 | -19.23% | 14 |
| South East | +20 | 16 | £70,000 | -6.67% | 28 |
| Wales | +31 | 14 | £25,000 | -20.00% | 1 |
| Yorkshire | +61 | 9 | £37,500 | -50.00% | 15 |
| North West | +70 | 7 | £47,500 | -9.52% | 21 |
| North East | +55 | 6 | £25,000 | - | 1 |
| East of England | +91 | 4 | £43,000 | -42.67% | 6 |
B2C
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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