B2C (Business-to-Consumer)
UK

The table below provides summary statistics for permanent job vacancies requiring B2C skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2C over the 6 months leading up to 26 April 2025, comparing them to the same period in the previous two years.

6 months to
26 Apr 2025
Same period 2024 Same period 2023
Rank 513 576 441
Rank change year-on-year +63 -135 +14
Permanent jobs citing B2C 175 344 741
As % of all permanent jobs advertised in the UK 0.34% 0.35% 0.70%
As % of the Processes & Methodologies category 0.36% 0.41% 0.74%
Number of salaries quoted 133 271 483
10th Percentile £36,250 £38,750 £37,300
25th Percentile £42,500 £50,500 £50,000
Median annual salary (50th Percentile) £62,500 £70,000 £67,500
Median % change year-on-year -10.71% +3.70% +3.85%
75th Percentile £82,500 £93,375 £82,500
90th Percentile £100,000 £105,000 £97,500
UK excluding London median annual salary £58,000 £60,000 £57,500
% change year-on-year -3.33% +4.35% -11.54%

All Process and Methodology Skills
UK

B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,105 84,479 100,577
As % of all permanent jobs advertised in the UK 93.22% 86.05% 95.64%
Number of salaries quoted 26,550 59,789 58,948
10th Percentile £30,750 £29,000 £34,000
25th Percentile £42,500 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,600
Median % change year-on-year +4.55% -10.71% +2.67%
75th Percentile £76,250 £72,500 £82,500
90th Percentile £98,750 £92,500 £100,000
UK excluding London median annual salary £52,500 £50,000 £55,000
% change year-on-year +5.00% -9.09% +4.76%

B2C
Job Vacancy Trend

Job postings citing B2C as a proportion of all IT jobs advertised.

Job vacancy trend for B2C in the UK

B2C
Salary Trend

3-month moving average salary quoted in jobs citing B2C.

Salary trend for B2C in the UK

B2C
Salary Histogram

Salary distribution for jobs citing B2C over the 6 months to 26 April 2025.

Salary histogram for B2C in the UK

B2C
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the UK over the 6 months to 26 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +45 167 £62,500 -13.79% 407
London +74 85 £75,000 -14.29% 294
UK excluding London +94 84 £58,000 -3.33% 127
Work from Home +118 66 £62,500 +9.17% 169
North of England +79 34 £50,750 +4.10% 50
South East +110 23 £62,500 -18.03% 39
Yorkshire +78 20 £53,375 +6.75% 18
Midlands +21 18 £42,500 -30.33% 19
North West +33 13 £37,500 -9.09% 29
East Midlands +48 10 £42,500 -10.53% 9
West Midlands +25 8 £76,250 +25.00% 9
South West +84 5 £80,000 +33.33% 7
East of England +43 2 £52,500 -52.27% 4
Scotland +119 1 £80,000 +64.10% 4
North East +46 1 £75,500 -8.48% 4
Wales - 1 £45,000 - 2

B2C
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (8.57%) CMS
2 6 (3.43%) WordPress
3 5 (2.86%) Liferay
4 4 (2.29%) Headless CMS
4 4 (2.29%) Microsoft Exchange
4 4 (2.29%) SharePoint
5 3 (1.71%) Confluence
5 3 (1.71%) Strapi
6 2 (1.14%) nginx
7 1 (0.57%) Apache Solr
7 1 (0.57%) Drupal
7 1 (0.57%) Umbraco
Applications
1 15 (8.57%) Microsoft Excel
2 5 (2.86%) Microsoft Office
3 3 (1.71%) Adobe Creative Suite
4 1 (0.57%) Photoshop
Business Applications
1 11 (6.29%) Payment Gateway
2 10 (5.71%) NetSuite
3 9 (5.14%) Magento
4 3 (1.71%) SAP S/4HANA
5 2 (1.14%) Sage 200
6 1 (0.57%) SAP ERP
Cloud Services
1 38 (21.71%) Azure
2 20 (11.43%) SaaS
3 17 (9.71%) AWS
4 15 (8.57%) Google Analytics
5 12 (6.86%) Power Platform
6 10 (5.71%) Azure DevOps
7 9 (5.14%) Entra ID
7 9 (5.14%) Salesforce Commerce Cloud
8 8 (4.57%) Figma
8 8 (4.57%) Google Ads
8 8 (4.57%) Microsoft Copilot
9 6 (3.43%) Canva
9 6 (3.43%) GCP
10 5 (2.86%) Cloud Computing
11 4 (2.29%) Anthropic Claude
11 4 (2.29%) Azure Sentinel
11 4 (2.29%) ChatGPT
11 4 (2.29%) Microsoft 365
11 4 (2.29%) OneDrive
12 3 (1.71%) Contentful
Communications & Networking
1 10 (5.71%) Internet
2 1 (0.57%) DNS
2 1 (0.57%) HTTPS
2 1 (0.57%) IPsec
2 1 (0.57%) TCP/IP
Database & Business Intelligence
1 12 (6.86%) MySQL
2 8 (4.57%) Power BI
3 6 (3.43%) SQL Server
3 6 (3.43%) Tableau
4 5 (2.86%) Redis
5 3 (1.71%) Azure SQL Database
5 3 (1.71%) MongoDB
5 3 (1.71%) PostgreSQL
6 2 (1.14%) Elasticsearch
6 2 (1.14%) SQL Server Integration Services
7 1 (0.57%) Couchbase
7 1 (0.57%) Endeca
7 1 (0.57%) NoSQL
7 1 (0.57%) SQL Server Reporting Services
Development Applications
1 5 (2.86%) Jenkins
1 5 (2.86%) JIRA
2 4 (2.29%) Git
2 4 (2.29%) GitLab
3 3 (1.71%) Selenium
4 1 (0.57%) JMeter
4 1 (0.57%) JUnit
4 1 (0.57%) Postman
4 1 (0.57%) SonarQube
General
1 63 (36.00%) Social Skills
2 53 (30.29%) Marketing
3 47 (26.86%) Finance
4 33 (18.86%) Retail
5 24 (13.71%) Analytical Skills
6 10 (5.71%) Advertising
6 10 (5.71%) Presentation Skills
7 8 (4.57%) Brand Awareness
7 8 (4.57%) Legal
8 5 (2.86%) Banking
8 5 (2.86%) Inclusion and Diversity
9 4 (2.29%) Documentation Skills
9 4 (2.29%) Health Technology
9 4 (2.29%) Law
9 4 (2.29%) Manufacturing
10 3 (1.71%) Games
10 3 (1.71%) Social Housing
11 2 (1.14%) Cantonese Language
11 2 (1.14%) Mandarin Language
11 2 (1.14%) Organisational Skills
Job Titles
1 54 (30.86%) Senior
2 42 (24.00%) Developer
3 34 (19.43%) Senior Developer
4 22 (12.57%) Product Manager
5 21 (12.00%) Architect
6 17 (9.71%) Solutions Architect
7 12 (6.86%) Front-End Developer (Client-Side Developer)
8 11 (6.29%) Lead
9 9 (5.14%) Magento Developer
9 9 (5.14%) Senior Front-End Developer
9 9 (5.14%) Senior Magento Developer
10 8 (4.57%) Analyst
11 7 (4.00%) SEO Specialist
12 6 (3.43%) Data Analyst
12 6 (3.43%) Digital Analyst
12 6 (3.43%) E-Commerce Manager
12 6 (3.43%) Marketing Analyst
12 6 (3.43%) Marketing Data Analyst
12 6 (3.43%) Paid Search Specialist
12 6 (3.43%) Pricing Analyst
Libraries, Frameworks & Software Standards
1 40 (22.86%) HTML
2 32 (18.29%) CSS
3 22 (12.57%) .NET
4 17 (9.71%) React
5 15 (8.57%) Blazor
6 10 (5.71%) HTML5
6 10 (5.71%) REST
6 10 (5.71%) XML
7 9 (5.14%) Bootstrap
8 8 (4.57%) RESTful
9 7 (4.00%) Next.js
10 5 (2.86%) GraphQL
10 5 (2.86%) Kafka
10 5 (2.86%) React Native
11 4 (2.29%) Node.js
11 4 (2.29%) RabbitMQ
11 4 (2.29%) Saxon XSLT
12 3 (1.71%) AngularJS
12 3 (1.71%) SOAP
12 3 (1.71%) Vue
Miscellaneous
1 26 (14.86%) Self-Motivation
2 16 (9.14%) Product Ownership
3 15 (8.57%) Social Media
4 11 (6.29%) Enterprise Software
5 10 (5.71%) Mobile App
6 8 (4.57%) Onboarding
7 7 (4.00%) Blog
8 6 (3.43%) FMCG
8 6 (3.43%) Team-Oriented Environment
9 3 (1.71%) Cloud Native
9 3 (1.71%) Data Protection Act
9 3 (1.71%) Graphic Design
10 2 (1.14%) Analytical Mindset
10 2 (1.14%) Digital Media
10 2 (1.14%) Distributed Systems
10 2 (1.14%) Foreign Exchange (FX)
10 2 (1.14%) Robotics
11 1 (0.57%) Market Risk
11 1 (0.57%) Taxonomies
11 1 (0.57%) Video Editing
Operating Systems
1 4 (2.29%) Android
1 4 (2.29%) Apple iOS
2 2 (1.14%) Linux
2 2 (1.14%) Windows
Processes & Methodologies
1 97 (55.43%) B2B
2 40 (22.86%) Agile
2 40 (22.86%) E-Commerce
3 36 (20.57%) Analytics
3 36 (20.57%) User Experience
4 25 (14.29%) Roadmaps
5 24 (13.71%) Code Quality
6 22 (12.57%) Digital Marketing
6 22 (12.57%) Problem-Solving
7 21 (12.00%) CRM
8 20 (11.43%) DevOps
8 20 (11.43%) SEO
8 20 (11.43%) Stakeholder Management
9 19 (10.86%) Marketing Strategy
10 17 (9.71%) Artificial Intelligence
10 17 (9.71%) Decision-Making
10 17 (9.71%) Pay per click
10 17 (9.71%) Product Roadmap
10 17 (9.71%) UX Design
10 17 (9.71%) Wireframes
Programming Languages
1 27 (15.43%) SQL
2 26 (14.86%) JavaScript
3 14 (8.00%) Python
4 10 (5.71%) C#
4 10 (5.71%) PHP
5 9 (5.14%) PowerShell
5 9 (5.14%) TypeScript
6 6 (3.43%) Java
7 3 (1.71%) Bash
8 2 (1.14%) Rust
8 2 (1.14%) SQR
9 1 (0.57%) Bicep
9 1 (0.57%) Go
Qualifications
1 28 (16.00%) Degree
2 13 (7.43%) DBS Check
3 9 (5.14%) Computer Science Degree
4 6 (3.43%) Numerate Degree
5 2 (1.14%) ACCA
6 1 (0.57%) Master's Degree
Quality Assurance & Compliance
1 9 (5.14%) QA
2 7 (4.00%) PCI DSS
3 5 (2.86%) GDPR
3 5 (2.86%) Software Quality Assurance
4 4 (2.29%) Accessibility
5 3 (1.71%) Actionable Recommendations
5 3 (1.71%) Data Quality
6 2 (1.14%) Sarbanes-Oxley
System Software
1 12 (6.86%) Docker
2 5 (2.86%) Active Directory
3 1 (0.57%) Squid
Systems Management
1 8 (4.57%) Kubernetes
1 8 (4.57%) Terraform
2 1 (0.57%) Grafana
2 1 (0.57%) Kibana
2 1 (0.57%) Prometheus
Vendors
1 24 (13.71%) Google
2 16 (9.14%) Microsoft
3 14 (8.00%) Adobe
4 11 (6.29%) New Relic
4 11 (6.29%) Salesforce
5 7 (4.00%) Ahrefs
6 6 (3.43%) Facebook
7 3 (1.71%) SAP
8 2 (1.14%) CyberSource
8 2 (1.14%) Databricks
8 2 (1.14%) Sage
9 1 (0.57%) Instagram
9 1 (0.57%) Intel
9 1 (0.57%) OpenAI
9 1 (0.57%) Oracle
9 1 (0.57%) Revolut
9 1 (0.57%) Salesforce Marketing Cloud
9 1 (0.57%) Screaming Frog
9 1 (0.57%) ServiceNow
9 1 (0.57%) TikTok