Copywriting Jobs

Copywriting
UK

The table below provides summary statistics for permanent job vacancies requiring Copywriting skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Copywriting over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 614 785 921
Rank change year-on-year +171 +136 +201
Permanent jobs citing Copywriting 95 127 41
As % of all permanent jobs advertised in the UK 0.17% 0.12% 0.042%
As % of the Processes & Methodologies category 0.18% 0.15% 0.044%
Number of salaries quoted 43 98 26
10th Percentile £23,500 £26,025 £33,125
25th Percentile £31,250 £32,250 £40,000
Median annual salary (50th Percentile) £37,500 £36,500 £50,000
Median % change year-on-year +2.74% -27.00% +25.00%
75th Percentile £48,320 £45,803 £68,750
90th Percentile £49,140 £49,372 £88,125
UK excluding London median annual salary £29,500 £36,000 £56,000
% change year-on-year -18.06% -35.71% +77.78%

All Process and Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,902 86,889 92,846
As % of all permanent jobs advertised in the UK 93.67% 84.13% 95.56%
Number of salaries quoted 25,611 60,763 54,796
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,443 £55,000 £60,899
Median % change year-on-year +4.44% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,574 £50,000 £55,000
% change year-on-year +3.15% -9.09% +4.76%

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a proportion of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Salary Trend

3-month moving average salary quoted in jobs citing Copywriting.

Salary trend for Copywriting in the UK

Copywriting
Salary Histogram

Salary distribution for jobs citing Copywriting over the 6 months to 30 May 2025.

Salary histogram for Copywriting in the UK

Copywriting
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriting within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +119 68 £37,500 +4.17% 381
Work from Home +101 43 £45,000 +16.37% 345
London +99 41 £37,500 -5.66% 56
UK excluding London +164 28 £29,500 -18.06% 368
South East +87 12 £23,500 -35.62% 111
North of England +42 10 £19,000 -43.70% 95
North West +3 10 £19,000 -41.54% 49
South West +98 3 £45,000 +24.14% 38
Wales +48 2 £26,500 -3.64% 8
Midlands +84 1 £32,500 +47.73% 62
West Midlands - 1 £32,500 - 33

Copywriting
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (20.00%) CMS
2 8 (8.42%) WordPress
3 1 (1.05%) Drupal
3 1 (1.05%) Ethereum
Applications
1 17 (17.89%) Photoshop
2 16 (16.84%) Microsoft Office
3 13 (13.68%) Adobe Premiere
4 11 (11.58%) Final Cut Pro
4 11 (11.58%) Microsoft PowerPoint
5 8 (8.42%) Adobe After Effects
5 8 (8.42%) CapCut
6 3 (3.16%) Microsoft Excel
7 1 (1.05%) Adobe Creative Suite
Business Applications
1 6 (6.32%) Shopify
2 3 (3.16%) Dynamics CRM
Cloud Services
1 34 (35.79%) Canva
2 21 (22.11%) Google Analytics
3 13 (13.68%) Google Ads
4 8 (8.42%) Dropbox
4 8 (8.42%) Google Drive
4 8 (8.42%) Microsoft Advertising
5 4 (4.21%) Figma
5 4 (4.21%) Google Docs
5 4 (4.21%) Google Sheets
5 4 (4.21%) MailChimp
5 4 (4.21%) Miro
5 4 (4.21%) Power Platform
5 4 (4.21%) SaaS
5 4 (4.21%) Slack
6 3 (3.16%) Dynamics 365
7 2 (2.11%) Siteimprove
8 1 (1.05%) Adobe Creative Cloud
8 1 (1.05%) Google Tag Manager
8 1 (1.05%) Microsoft 365
Database & Business Intelligence
1 8 (8.42%) Metadata
2 5 (5.26%) Looker
3 4 (4.21%) Power BI
General
1 79 (83.16%) Marketing
2 55 (57.89%) Social Skills
3 16 (16.84%) Advertising
4 14 (14.74%) Analytical Skills
5 13 (13.68%) Organisational Skills
6 11 (11.58%) Finance
7 8 (8.42%) Brand Awareness
7 8 (8.42%) Police
8 5 (5.26%) Inclusion and Diversity
9 4 (4.21%) Public Speaking
9 4 (4.21%) Retail
10 3 (3.16%) Automotive
10 3 (3.16%) Presentation Skills
11 2 (2.11%) Legal
11 2 (2.11%) Publishing
12 1 (1.05%) Influencing Skills
12 1 (1.05%) Law
12 1 (1.05%) Multimedia
12 1 (1.05%) Public Sector
Job Titles
1 11 (11.58%) Copywriter
2 8 (8.42%) Head of Content
2 8 (8.42%) Senior
3 7 (7.37%) Marketing Manager
4 5 (5.26%) Communications Officer
4 5 (5.26%) Digital Copywriter
4 5 (5.26%) Marketing Copywriter
5 4 (4.21%) Content Strategist
5 4 (4.21%) Marketing Executive
5 4 (4.21%) Senior Communications Officer
6 3 (3.16%) Creative Developer
6 3 (3.16%) Creative Web Developer
6 3 (3.16%) Development Officer
6 3 (3.16%) Digital Content Editor
6 3 (3.16%) Digital Developer
6 3 (3.16%) Digital Editor
6 3 (3.16%) Digital Marketing Specialist
6 3 (3.16%) Digital Producer
6 3 (3.16%) Marketing Specialist
6 3 (3.16%) SEO Strategist
Libraries, Frameworks & Software Standards
1 3 (3.16%) HTML
2 1 (1.05%) web3js
Miscellaneous
1 62 (65.26%) Social Media
2 22 (23.16%) Blog
3 15 (15.79%) Graphic Design
4 14 (14.74%) Video Editing
5 13 (13.68%) Algorithms
6 7 (7.37%) Analytical Mindset
6 7 (7.37%) Digital Media
7 4 (4.21%) Animation
7 4 (4.21%) Photography
7 4 (4.21%) Robotics
8 3 (3.16%) Management Information System
8 3 (3.16%) Motion Graphics
8 3 (3.16%) Self-Motivation
9 1 (1.05%) Blockchain
9 1 (1.05%) Driving Licence
9 1 (1.05%) Learning Management System
9 1 (1.05%) Web3
Processes & Methodologies
1 39 (41.05%) Digital Marketing
2 37 (38.95%) SEO
3 35 (36.84%) Analytics
4 27 (28.42%) B2B
5 23 (24.21%) CRM
6 17 (17.89%) Time Management
7 16 (16.84%) Project Management
8 14 (14.74%) Email Marketing
8 14 (14.74%) Marketing Strategy
8 14 (14.74%) Pay per click
8 14 (14.74%) Social Media Management
9 13 (13.68%) Problem-Solving
10 12 (12.63%) Actionable Insight
11 11 (11.58%) Storytelling
12 10 (10.53%) Agile
12 10 (10.53%) Strategic Thinking
13 9 (9.47%) Data Analysis
13 9 (9.47%) Data Privacy
13 9 (9.47%) Performance Analysis
13 9 (9.47%) Stakeholder Management
Qualifications
1 8 (8.42%) DBS Check
2 6 (6.32%) Degree
3 1 (1.05%) APMP
Quality Assurance & Compliance
1 7 (7.37%) GDPR
2 2 (2.11%) Accessibility
3 1 (1.05%) Actionable Recommendations
3 1 (1.05%) Data Quality
3 1 (1.05%) QA
Vendors
1 47 (49.47%) Google
2 25 (26.32%) Adobe
3 24 (25.26%) Microsoft
4 14 (14.74%) Instagram
5 9 (9.47%) Facebook
6 8 (8.42%) Salesforce
7 6 (6.32%) Screaming Frog
8 5 (5.26%) Twitter
9 4 (4.21%) HubSpot
9 4 (4.21%) Pardot
9 4 (4.21%) TikTok
10 3 (3.16%) YouTube
11 2 (2.11%) Ahrefs
11 2 (2.11%) Pinterest
11 2 (2.11%) ServiceNow