Copywriting
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Copywriting skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Copywriting over the 6 months to 19 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
19 Apr 2024
Same period 2023 Same period 2022
Rank 800 951 1105
Rank change year-on-year +151 +154 -306
Permanent jobs citing Copywriting 108 47 100
As % of all permanent jobs advertised in the UK 0.11% 0.044% 0.065%
As % of the Processes & Methodologies category 0.13% 0.046% 0.068%
Number of salaries quoted 85 30 48
10th Percentile £27,580 £33,225 £25,525
25th Percentile £32,500 £40,000 £28,500
Median annual salary (50th Percentile) £39,500 £51,250 £40,000
Median % change year-on-year -22.93% +28.13% -14.44%
75th Percentile £47,500 £67,500 £50,000
90th Percentile £50,150 £91,625 £65,000
UK excluding London median annual salary £36,750 £56,000 £31,500
% change year-on-year -34.38% +77.78% -27.17%

All Process and Methodology Skills
UK

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 83,814 101,905 146,218
As % of all permanent jobs advertised in the UK 86.22% 95.67% 95.49%
Number of salaries quoted 59,590 59,680 83,719
10th Percentile £29,000 £34,000 £33,250
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £54,882 £52,500
% change year-on-year -8.90% +4.54% +9.38%

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a proportion of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Salary Trend

3-month moving average salary quoted in jobs citing Copywriting.

Salary trend for Copywriting in the UK

Copywriting
Salary Histogram

Salary distribution for jobs citing Copywriting over the 6 months to 19 April 2024.

Salary histogram for Copywriting in the UK

Copywriting
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriting within the UK over the 6 months to 19 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +177 92 £35,500 -30.73% 91
UK excluding London +56 51 £36,750 -34.38% 71
London +171 50 £40,250 -19.50% 23
Work from Home +143 50 £39,500 -24.76% 47
North of England +70 20 £33,750 - 22
North West +25 16 £32,500 - 16
South East +4 10 £39,500 -29.46% 16
South West - 10 £36,250 - 9
Scotland - 8 £50,000 - 3
Yorkshire - 4 £35,000 - 6
Midlands +16 1 £33,500 - 12
East Midlands - 1 £33,500 - 8
Wales - 1 £27,500 - 1
East of England - 1 £25,500 - 12

Copywriting
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (17.59%) CMS
2 10 (9.26%) WordPress
3 8 (7.41%) SharePoint
4 5 (4.63%) Drupal
5 1 (0.93%) Umbraco
Applications
1 17 (15.74%) Microsoft Excel
2 14 (12.96%) Microsoft Office
3 12 (11.11%) Microsoft PowerPoint
4 11 (10.19%) Photoshop
5 7 (6.48%) Adobe Illustrator
6 5 (4.63%) Adobe Creative Suite
7 4 (3.70%) Acrobat
8 3 (2.78%) Adobe Premiere
9 1 (0.93%) InDesign
Business Applications
1 4 (3.70%) Shopify
2 3 (2.78%) Dynamics CRM
Cloud Services
1 10 (9.26%) Google Ads
2 9 (8.33%) Google Analytics
3 7 (6.48%) Canva
4 6 (5.56%) Adobe Creative Cloud
5 4 (3.70%) Amazon Ads
5 4 (3.70%) Microsoft 365
6 3 (2.78%) MailChimp
7 2 (1.85%) Squarespace
8 1 (0.93%) Facebook Ads
Communications & Networking
1 1 (0.93%) Intranet
General
1 86 (79.63%) Marketing
2 47 (43.52%) Social Skills
3 30 (27.78%) Analytical Skills
4 28 (25.93%) Finance
5 20 (18.52%) Publishing
6 18 (16.67%) Organisational Skills
7 12 (11.11%) Pharmaceutical
7 12 (11.11%) Retail
8 8 (7.41%) Banking
8 8 (7.41%) French Language
9 6 (5.56%) Advertising
9 6 (5.56%) Influencing Skills
10 5 (4.63%) Brand Awareness
11 4 (3.70%) Games
11 4 (3.70%) Inclusion and Diversity
11 4 (3.70%) Presentation Skills
11 4 (3.70%) Public Sector
12 3 (2.78%) Public Speaking
13 2 (1.85%) Back Office
14 1 (0.93%) Legal
Job Titles
1 12 (11.11%) Project Manager
2 9 (8.33%) Content Manager
3 8 (7.41%) Coordinator
4 6 (5.56%) Communications Officer
5 5 (4.63%) Communications Manager
5 5 (4.63%) Copywriter
5 5 (4.63%) Lead
5 5 (4.63%) Senior
6 4 (3.70%) Graduate
6 4 (3.70%) Graduate Sales Executive
6 4 (3.70%) Marketing Executive
6 4 (3.70%) Marketing Manager
6 4 (3.70%) Performance Manager
6 4 (3.70%) PPC Manager
6 4 (3.70%) Sales Executive
6 4 (3.70%) SEO Manager
6 4 (3.70%) Technical Writer
7 3 (2.78%) Campaign Manager
7 3 (2.78%) Front-End Developer (Client-Side Developer)
7 3 (2.78%) Head of Communications
Libraries, Frameworks & Software Standards
1 11 (10.19%) CSS
1 11 (10.19%) HTML
2 4 (3.70%) JSON
2 4 (3.70%) Swagger
3 3 (2.78%) HTML5
Miscellaneous
1 50 (46.30%) Social Media
2 22 (20.37%) Blog
3 7 (6.48%) Self-Motivation
4 5 (4.63%) Video Editing
5 4 (3.70%) Data Structures
5 4 (3.70%) Media Streaming
6 3 (2.78%) Graphic Design
6 3 (2.78%) Photography
7 2 (1.85%) Algorithms
7 2 (1.85%) Digital Media
7 2 (1.85%) Onboarding
8 1 (0.93%) Blockchain
8 1 (0.93%) Management Information System
8 1 (0.93%) Renewable Energy
8 1 (0.93%) Web3
Operating Systems
1 3 (2.78%) Mac OS
Processes & Methodologies
1 27 (25.00%) SEO
2 25 (23.15%) Digital Marketing
3 23 (21.30%) Content Management
4 21 (19.44%) Project Management
5 20 (18.52%) Analytics
5 20 (18.52%) Budget Management
5 20 (18.52%) CRM
5 20 (18.52%) Email Marketing
6 17 (15.74%) Project Delivery
7 16 (14.81%) Content Writing
8 14 (12.96%) B2B
9 12 (11.11%) Business Intelligence
9 12 (11.11%) Project Planning
10 10 (9.26%) Content Strategy
11 9 (8.33%) Coaching
11 9 (8.33%) Creative Thinking
11 9 (8.33%) Problem-Solving
12 8 (7.41%) Collaborative Working
12 8 (7.41%) Economics
12 8 (7.41%) Time Management
Qualifications
1 18 (16.67%) Degree
2 2 (1.85%) Security Cleared
3 1 (0.93%) DBS Check
3 1 (0.93%) Postgraduate
Quality Assurance & Compliance
1 6 (5.56%) Accessibility
2 3 (2.78%) Actionable Recommendations
3 1 (0.93%) GDPR
Vendors
1 25 (23.15%) Microsoft
2 19 (17.59%) Adobe
3 11 (10.19%) Google
4 8 (7.41%) TikTok
5 7 (6.48%) Twitter
6 5 (4.63%) Facebook
6 5 (4.63%) Instagram
7 4 (3.70%) YouTube
8 3 (2.78%) Apple
9 1 (0.93%) HubSpot
9 1 (0.93%) Snapchat