Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Copywriting skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Copywriting over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Copywriting
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 1054 1090 1126
Rank change year-on-year +36 +36 -42
Permanent jobs citing Copywriting 144 128 182
As % of all permanent IT jobs advertised in the UK 0.081% 0.068% 0.083%
As % of the Processes & Methodologies category 0.090% 0.076% 0.094%
Number of salaries quoted 114 94 138
UK median annual salary £30,000 £30,000 £30,000
10th Percentile £21,250 £21,250 £19,750
90th Percentile £60,000 £43,375 £55,000
UK excluding London median annual salary £28,000 £30,000 £25,796
% change year-on-year -6.67% +16.30% -7.87%

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 160296 168588 194039
As % of all permanent IT jobs advertised in the UK 89.92% 89.36% 88.77%
Number of salaries quoted 126459 140088 159820
UK median annual salary £50,000 £49,476 £47,500
Median salary % change year-on-year +1.06% +4.16% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a percentage of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting.

Salary trend for Copywriting in the UK

Copywriting
Salary Histogram

The salary distribution of IT jobs citing Copywriting over the 6 months to 19 November 2017.

Salary histogram for Copywriting in the UK

Copywriting
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriting within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +67 142 £30,000 - 12
UK excluding London +46 80 £28,000 -6.67% 7
London +15 64 £40,000 +33.33% 5
South East +70 39 £30,000 -14.29% 3
North of England +7 19 £27,500 -8.33% 3
North West +3 17 £27,500 -8.33% 2
Midlands +39 15 £22,500 -
West Midlands +21 10 £22,500 -
East Midlands +33 5 £24,000 +6.67%
East of England +15 3 £26,000 -13.33% 1
South West +26 2 £27,000 -10.00%
Yorkshire +24 2 £24,000 -12.73%
Scotland -15 2 - -

For the 6 months to 19 November 2017, IT jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Copywriting.

1 106 (73.61%) Marketing
2 53 (36.81%) SEO
3 49 (34.03%) Social Media
4 39 (27.08%) Digital Marketing
5 38 (26.39%) User Experience
6 37 (25.69%) Analytics
7 32 (22.22%) HTML
8 30 (20.83%) Agile Software Development
9 29 (20.14%) Microsoft Office
10 27 (18.75%) Microsoft
11 25 (17.36%) Email Marketing
11 25 (17.36%) Analytical Skills
12 23 (15.97%) CSS
13 22 (15.28%) Google
14 21 (14.58%) E-Commerce
14 21 (14.58%) Advertising
15 19 (13.19%) CMS
15 19 (13.19%) JavaScript
15 19 (13.19%) Project Management
15 19 (13.19%) Content Writing
16 18 (12.50%) Wireframes
16 18 (12.50%) Content Management
16 18 (12.50%) Pay per click
17 17 (11.81%) Google Analytics
17 17 (11.81%) Marketing Strategy
18 16 (11.11%) Degree
19 15 (10.42%) Blog
19 15 (10.42%) Finance
20 14 (9.72%) PHP
21 13 (9.03%) B2B

Copywriting
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (13.19%) CMS
2 5 (3.47%) WordPress
3 2 (1.39%) SharePoint
4 1 (0.69%) Drupal
4 1 (0.69%) Sitecore CMS
4 1 (0.69%) Umbraco
Applications
1 29 (20.14%) Microsoft Office
2 13 (9.03%) Microsoft Excel
3 9 (6.25%) Photoshop
4 7 (4.86%) Microsoft PowerPoint
5 6 (4.17%) Adobe Creative Suite
6 3 (2.08%) Adobe Illustrator
7 1 (0.69%) InDesign
Business Applications
1 3 (2.08%) Eloqua
2 2 (1.39%) Magento
3 1 (0.69%) Salesforce.com CRM
3 1 (0.69%) Sprinklr
3 1 (0.69%) Toggl
Cloud Services
1 17 (11.81%) Google Analytics
2 9 (6.25%) AdWords
3 4 (2.78%) MailChimp
4 3 (2.08%) SaaS
5 1 (0.69%) Silverpop
5 1 (0.69%) Trello
Communications & Networking
1 5 (3.47%) Intranet
2 4 (2.78%) Internet
Database & Business Intelligence
1 1 (0.69%) Big Data
Development Applications
1 9 (6.25%) Axure RP
2 2 (1.39%) Git (software)
3 1 (0.69%) Jenkins
3 1 (0.69%) JIRA
3 1 (0.69%) MSI
3 1 (0.69%) Subversion
General
1 106 (73.61%) Marketing
2 21 (14.58%) Advertising
3 15 (10.42%) Finance
4 13 (9.03%) Telecoms
5 10 (6.94%) Retail
6 9 (6.25%) Publishing
7 4 (2.78%) Banking
7 4 (2.78%) Brand Awareness
7 4 (2.78%) Legal
7 4 (2.78%) Retail Banking
8 2 (1.39%) Electronics
8 2 (1.39%) Games
9 1 (0.69%) Back Office
Job Titles
1 24 (16.67%) Marketing Manager
2 18 (12.50%) Marketing Executive
2 18 (12.50%) SEO Executive
3 14 (9.72%) Designer
4 11 (7.64%) UX Designer
5 9 (6.25%) Content Manager
6 8 (5.56%) Copywriter
6 8 (5.56%) PPC Manager
7 7 (4.86%) Consultant
7 7 (4.86%) Junior
7 7 (4.86%) Product Manager
8 6 (4.17%) Digital Marketing Manager
8 6 (4.17%) Senior Manager
8 6 (4.17%) Senior Marketing Manager
8 6 (4.17%) SEO Manager
9 5 (3.47%) Junior Product Owner
9 5 (3.47%) Marketing Communications Manager
9 5 (3.47%) Marketing Consultant
9 5 (3.47%) Online Content Manager
9 5 (3.47%) Product Owner
Libraries, Frameworks & Software Standards
1 32 (22.22%) HTML
2 23 (15.97%) CSS
3 6 (4.17%) .NET
4 4 (2.78%) ASP.NET
4 4 (2.78%) Classic ASP
4 4 (2.78%) jQuery
5 3 (2.08%) NHibernate
6 2 (1.39%) AngularJS
7 1 (0.69%) .NET Framework
7 1 (0.69%) ASP.NET Web API
7 1 (0.69%) Entity Framework
7 1 (0.69%) HTML5
7 1 (0.69%) React
7 1 (0.69%) Sass
7 1 (0.69%) Twitter Bootstrap
Miscellaneous
1 49 (34.03%) Social Media
2 38 (26.39%) User Experience
3 25 (17.36%) Analytical Skills
4 15 (10.42%) Blog
5 9 (6.25%) Virtual Team
6 5 (3.47%) Digital Media
7 4 (2.78%) Algorithms
7 4 (2.78%) Computer Science
7 4 (2.78%) Graphic Design
8 2 (1.39%) Cloud Native
8 2 (1.39%) Enterprise Software
8 2 (1.39%) iPad
9 1 (0.69%) Digital Currency
9 1 (0.69%) Fintech
9 1 (0.69%) Management Information System
9 1 (0.69%) Photography
9 1 (0.69%) Xbox
Operating Systems
1 4 (2.78%) Android
1 4 (2.78%) Apple iOS
2 1 (0.69%) Windows
Processes & Methodologies
1 53 (36.81%) SEO
2 39 (27.08%) Digital Marketing
3 37 (25.69%) Analytics
4 30 (20.83%) Agile Software Development
5 25 (17.36%) Email Marketing
6 21 (14.58%) E-Commerce
7 19 (13.19%) Content Writing
7 19 (13.19%) Project Management
8 18 (12.50%) Content Management
8 18 (12.50%) Pay per click
8 18 (12.50%) Wireframes
9 17 (11.81%) Marketing Strategy
10 13 (9.03%) B2B
11 12 (8.33%) CRM
12 11 (7.64%) Data Analysis
12 11 (7.64%) Prototyping
13 10 (6.94%) Business Development
13 10 (6.94%) Information Architecture
13 10 (6.94%) Lead Generation
13 10 (6.94%) Marketing Automation
Programming Languages
1 19 (13.19%) JavaScript
2 14 (9.72%) PHP
3 6 (4.17%) SQL
4 4 (2.78%) C#
4 4 (2.78%) PL/SQL
Qualifications
1 16 (11.11%) Degree
2 2 (1.39%) MBA
3 1 (0.69%) Computer Science Degree
Quality Assurance & Compliance
1 4 (2.78%) QA
Vendors
1 27 (18.75%) Microsoft
2 22 (15.28%) Google
3 10 (6.94%) Facebook
4 7 (4.86%) Adobe
5 5 (3.47%) DoubleClick
5 5 (3.47%) Marketo
5 5 (3.47%) Twitter
6 4 (2.78%) comScore
6 4 (2.78%) Hitwise
6 4 (2.78%) Pardot
7 3 (2.08%) HubSpot
8 2 (1.39%) Crazy Egg
9 1 (0.69%) Capita
9 1 (0.69%) Marin
9 1 (0.69%) Salesforce.com
9 1 (0.69%) Sitecore
9 1 (0.69%) Spredfast