Content Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Content Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Content Marketing over the 6 months to 7 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
7 May 2024
Same period 2023 Same period 2022
Rank 890 979 1158
Rank change year-on-year +89 +179 -289
Permanent jobs citing Content Marketing 17 16 77
As % of all permanent jobs advertised in the UK 0.017% 0.016% 0.049%
As % of the Processes & Methodologies category 0.020% 0.016% 0.051%
Number of salaries quoted 13 11 42
10th Percentile - £31,250 £24,000
25th Percentile £27,250 £33,125 £40,000
Median annual salary (50th Percentile) £43,500 £50,000 £55,000
Median % change year-on-year -13.00% -9.09% +37.50%
75th Percentile £63,750 £56,625 £66,875
90th Percentile £75,750 £60,750 £72,375
UK excluding London median annual salary £29,500 £42,500 £55,000
% change year-on-year -30.59% -22.73% +46.67%

All Process and Methodology Skills
UK

Content Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,403 97,101 150,579
As % of all permanent jobs advertised in the UK 85.70% 95.61% 95.65%
Number of salaries quoted 59,565 57,006 82,680
10th Percentile £29,000 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,750
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Content Marketing
Job Vacancy Trend

Job postings citing Content Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Content Marketing in the UK

Content Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Content Marketing.

Salary trend for Content Marketing in the UK

Content Marketing
Salary Histogram

Salary distribution for jobs citing Content Marketing over the 6 months to 7 May 2024.

Salary histogram for Content Marketing in the UK

Content Marketing
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Marketing within the UK over the 6 months to 7 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +91 17 £43,500 -13.00% 85
UK excluding London -5 11 £29,500 -30.59% 50
London +118 6 £62,500 +21.36% 39
Work from Home +73 6 £30,500 -46.02% 47
Midlands +5 4 £29,500 -15.71% 17
East of England - 4 £43,500 -
East Midlands -13 3 £29,500 -15.71% 9
South East +20 2 £31,500 -37.00% 11
West Midlands - 1 £30,000 - 8
North West - 1 £24,000 - 11
North of England - 1 £24,000 - 15

Content Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (35.29%) CMS
2 3 (17.65%) WordPress
Applications
1 1 (5.88%) Microsoft Excel
1 1 (5.88%) Microsoft PowerPoint
Business Applications
1 3 (17.65%) Shopify
Cloud Services
1 8 (47.06%) Google Analytics
2 3 (17.65%) Figma
3 1 (5.88%) Adobe Creative Cloud
3 1 (5.88%) Canva
3 1 (5.88%) Google Tag Manager
3 1 (5.88%) MailChimp
3 1 (5.88%) Miro
General
1 17 (100.00%) Marketing
2 8 (47.06%) Social Skills
3 4 (23.53%) Advertising
4 3 (17.65%) Analytical Skills
4 3 (17.65%) Finance
5 1 (5.88%) Brand Awareness
Job Titles
1 4 (23.53%) Administrator
2 3 (17.65%) Developer
2 3 (17.65%) Front-End Developer (Client-Side Developer)
2 3 (17.65%) Mid Level Front-End Developer (Client-Side Developer)
2 3 (17.65%) Senior
2 3 (17.65%) Senior Data Warehouse Specialist
2 3 (17.65%) Senior SEO Specialist
2 3 (17.65%) SEO Specialist
3 2 (11.76%) Head of Content
3 2 (11.76%) Head of SEO
4 1 (5.88%) Content Manager
4 1 (5.88%) Digital Content Manager
4 1 (5.88%) Marketing Executive
4 1 (5.88%) Marketing Manager
4 1 (5.88%) Sub Editor
Libraries, Frameworks & Software Standards
1 3 (17.65%) GatsbyJS
1 3 (17.65%) HTML
1 3 (17.65%) Tailwind CSS
Miscellaneous
1 6 (35.29%) Social Media
2 4 (23.53%) Marketing Technology
3 3 (17.65%) Algorithms
4 2 (11.76%) Blog
5 1 (5.88%) Driving Licence
Processes & Methodologies
1 12 (70.59%) Marketing Strategy
2 11 (64.71%) Analytics
3 10 (58.82%) SEO
4 8 (47.06%) User Experience
5 6 (35.29%) Content Marketing Strategy
5 6 (35.29%) CRM
5 6 (35.29%) Digital Marketing
6 5 (29.41%) A/B Testing
6 5 (29.41%) Marketing Automation
6 5 (29.41%) Pay per click
7 4 (23.53%) Business Intelligence
7 4 (23.53%) Data Cleansing
7 4 (23.53%) Market Research
7 4 (23.53%) Marketing Analytics
7 4 (23.53%) Product Backlog
7 4 (23.53%) Roadmaps
7 4 (23.53%) Social Media Marketing
8 3 (17.65%) Collaborative Culture
8 3 (17.65%) Collaborative Working
8 3 (17.65%) Problem-Solving
Programming Languages
1 3 (17.65%) PHP
Qualifications
1 3 (17.65%) Degree
Quality Assurance & Compliance
1 4 (23.53%) QA
Vendors
1 8 (47.06%) Google
2 4 (23.53%) Marketo
2 4 (23.53%) Salesforce
3 3 (17.65%) WooCommerce
4 2 (11.76%) Ahrefs
5 1 (5.88%) Adobe
5 1 (5.88%) Facebook
5 1 (5.88%) Hootsuite
5 1 (5.88%) HubSpot
5 1 (5.88%) Instagram
5 1 (5.88%) Twitter