Period
to 22 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Content Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Content Marketing over the 6 months to 22 October 2020 with a comparison to the same period in the previous 2 years.

Content Marketing
UK
6 months to
22 Oct 2020
Same period 2019 Same period 2018
Rank 670 1007 1137
Rank change year-on-year +337 +130 -28
Permanent jobs citing Content Marketing 18 57 44
As % of all permanent jobs advertised in the UK 0.037% 0.042% 0.027%
As % of the Processes & Methodologies category 0.040% 0.045% 0.029%
Number of salaries quoted 21 48 35
Median annual salary £60,000 £31,250 £42,500
Median salary % change year-on-year +92.00% -26.47% +49.12%
10th Percentile £45,250 £19,750 £26,400
90th Percentile £85,000 £57,500 £53,750
UK excluding London median annual salary £75,000 £27,500 £30,500
% change year-on-year +172.73% -9.84% +10.91%

Content Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 45,275 126,161 151,489
As % of all permanent IT jobs advertised in the UK 92.45% 92.22% 91.92%
Number of salaries quoted 37,306 99,350 120,587
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £32,948 £30,000 £29,000
90th Percentile £90,000 £86,250 £83,750
UK excluding London median annual salary £49,118 £45,000 £45,000
% change year-on-year +9.15% - +5.88%

Content Marketing
Job Vacancy Trend

Job postings citing Content Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Content Marketing in the UK

Content Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Content Marketing.

Salary trend for Content Marketing in the UK

Content Marketing
Salary Histogram

Salary distribution for jobs citing Content Marketing over the 6 months to 22 October 2020.

Salary histogram for Content Marketing in the UK

Content Marketing
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Marketing within the UK over the 6 months to 22 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +343 17 £60,000 +92.00% 5
London +238 15 £57,500 +43.75% 3
Work from Home +26 5 £70,000 - 3
UK excluding London +310 2 £75,000 +172.73% 3
North of England +175 2 £75,000 +177.78%
North West +128 2 £75,000 +177.78%

For the 6 months to 22 October 2020, IT jobs citing Content Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Content Marketing.

1 18 (100.00%) Marketing
2 11 (61.11%) SEO
3 10 (55.56%) Marketing Strategy
4 9 (50.00%) Social Media
4 9 (50.00%) Google
5 8 (44.44%) Analytics
5 8 (44.44%) Google Analytics
6 7 (38.89%) Blog
7 6 (33.33%) B2B
8 5 (27.78%) Law
8 5 (27.78%) Analytical Skills
8 5 (27.78%) SaaS
9 4 (22.22%) Microservices
9 4 (22.22%) Lead Generation
9 4 (22.22%) Java 8
9 4 (22.22%) CMS
9 4 (22.22%) Java
9 4 (22.22%) Digital Marketing
10 3 (16.67%) Customer Engagement
10 3 (16.67%) HubSpot
10 3 (16.67%) JavaScript
10 3 (16.67%) Python
10 3 (16.67%) Content Marketing Strategy
10 3 (16.67%) Content Writing
10 3 (16.67%) B2B Marketing
10 3 (16.67%) Brand Awareness
10 3 (16.67%) AdWords
11 2 (11.11%) Marketing Automation
11 2 (11.11%) Facebook
11 2 (11.11%) Twitter

Content Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (22.22%) CMS
2 1 (5.56%) WordPress
Applications
1 1 (5.56%) Microsoft Office
Cloud Services
1 8 (44.44%) Google Analytics
2 5 (27.78%) SaaS
3 3 (16.67%) AdWords
4 1 (5.56%) Google Sheets
4 1 (5.56%) Google Tag Manager
General
1 18 (100.00%) Marketing
2 5 (27.78%) Law
3 3 (16.67%) Brand Awareness
4 2 (11.11%) Multimedia
5 1 (5.56%) Advertising
5 1 (5.56%) Games
5 1 (5.56%) Publishing
Job Titles
1 6 (33.33%) Marketing Manager
2 4 (22.22%) AWS Engineer
2 4 (22.22%) Content Manager
2 4 (22.22%) Java Engineer
3 3 (16.67%) Content Editor
3 3 (16.67%) Copywriter
3 3 (16.67%) Developer
3 3 (16.67%) Marketing Copywriter
3 3 (16.67%) Social Media Manager
3 3 (16.67%) Technical Copywriter
3 3 (16.67%) Technical Developer
3 3 (16.67%) Technical Editor
3 3 (16.67%) Technical Manager
3 3 (16.67%) Technical Marketing Manager
3 3 (16.67%) Web Content Developer
3 3 (16.67%) Web Content Editor
3 3 (16.67%) Web Content Manager
3 3 (16.67%) Web Editor
3 3 (16.67%) Web Manager
3 3 (16.67%) Web Marketing Manager
Miscellaneous
1 9 (50.00%) Social Media
2 7 (38.89%) Blog
3 5 (27.78%) Analytical Skills
4 2 (11.11%) Marketing Technology
4 2 (11.11%) Online Gambling
4 2 (11.11%) Photography
4 2 (11.11%) Video Editing
5 1 (5.56%) Analytical Mindset
Processes & Methodologies
1 11 (61.11%) SEO
2 10 (55.56%) Marketing Strategy
3 8 (44.44%) Analytics
4 6 (33.33%) B2B
5 4 (22.22%) Digital Marketing
5 4 (22.22%) Lead Generation
5 4 (22.22%) Microservices
6 3 (16.67%) B2B Marketing
6 3 (16.67%) Content Marketing Strategy
6 3 (16.67%) Content Writing
6 3 (16.67%) Customer Engagement
7 2 (11.11%) A/B Testing
7 2 (11.11%) CRM
7 2 (11.11%) Customer Acquisition
7 2 (11.11%) Demand Generation
7 2 (11.11%) Marketing Automation
7 2 (11.11%) Online Marketing
7 2 (11.11%) Pay per click
7 2 (11.11%) Product Marketing
7 2 (11.11%) Social Listening
Programming Languages
1 4 (22.22%) Java
1 4 (22.22%) Java 8
2 3 (16.67%) JavaScript
2 3 (16.67%) Python
Qualifications
1 2 (11.11%) Degree
Vendors
1 9 (50.00%) Google
2 3 (16.67%) HubSpot
3 2 (11.11%) Facebook
3 2 (11.11%) Instagram
3 2 (11.11%) Salesforce.com
3 2 (11.11%) Twitter
3 2 (11.11%) YouTube
4 1 (5.56%) Pardot