Go-to-Market Strategy
England > West Midlands
The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring GTM Strategy skills. It covers permanent job vacancies from the 6 months leading up to 5 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 5 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 108 | 196 | 174 |
| Rank change year-on-year | +88 | -22 | +127 |
| Permanent jobs citing GTM Strategy | 71 | 15 | 6 |
| As % of all permanent jobs in the West Midlands | 1.66% | 0.29% | 0.18% |
| As % of the Processes & Methodologies category | 2.01% | 0.34% | 0.20% |
| Number of salaries quoted | 1 | 4 | 5 |
| 10th Percentile | - | - | £71,500 |
| 25th Percentile | - | £61,250 | £85,000 |
| Median annual salary (50th Percentile) | £20,000 | £63,750 | £90,000 |
| Median % change year-on-year | -68.63% | -29.17% | +5.26% |
| 75th Percentile | - | £67,500 | £117,500 |
| 90th Percentile | - | - | - |
| England median annual salary | £70,000 | £65,000 | £90,000 |
| % change year-on-year | +7.69% | -27.78% | - |
All Process and Methodology Skills
West Midlands
GTM Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.
| Permanent vacancies with a requirement for process or methodology skills | 3,526 | 4,441 | 3,004 |
| As % of all permanent jobs advertised in the West Midlands | 82.42% | 87.20% | 92.60% |
| Number of salaries quoted | 2,114 | 2,012 | 2,425 |
| 10th Percentile | £29,000 | £32,000 | £26,500 |
| 25th Percentile | £36,250 | £41,250 | £36,250 |
| Median annual salary (50th Percentile) | £50,000 | £55,000 | £50,000 |
| Median % change year-on-year | -9.09% | +10.00% | -4.76% |
| 75th Percentile | £67,500 | £70,000 | £63,750 |
| 90th Percentile | £82,500 | £81,250 | £77,500 |
| England median annual salary | £55,000 | £60,000 | £60,000 |
| % change year-on-year | -8.33% | - | -4.00% |
GTM Strategy
Job Vacancy Trend in the West Midlands
Historical trend showing the proportion of permanent IT job postings citing GTM Strategy relative to all permanent IT jobs advertised in the West Midlands.
GTM Strategy
Salary Trend in the West Midlands
Salary distribution trend for jobs in the West Midlands citing GTM Strategy.
GTM Strategy
Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing GTM Strategy within the West Midlands region over the 6 months to 5 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Staffordshire | - | 61 | - | - | 1 |
| Herefordshire | - | 5 | - | - | |
| Birmingham | +28 | 4 | £20,000 | -68.63% | 6 |
| Solihull | - | 1 | - | - | |
| GTM Strategy England |
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GTM Strategy
Co-Occurring Skills & Capabilities in the West Midlands by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: