Period
to 23 November 2017

The median contractor rate for a Marketing Consultant was £434 per day in advertised job vacancies during the 6 months to 23 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Consultant
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 852 864 859
Rank change year-on-year +12 -5 +20
Contract jobs requiring a Marketing Consultant 35 27 36
As % of all contract IT jobs advertised in the UK 0.034% 0.026% 0.032%
As % of the Job Titles category 0.036% 0.027% 0.033%
Number of daily rates quoted 17 18 24
UK median daily rate £434 £415 £443
Median daily rate % change year-on-year +4.52% -6.21% +31.11%
10th Percentile £325 £347 £188
90th Percentile £518 £508 £563
UK excluding London median daily rate £425 £375 £441
% change year-on-year +13.33% -15.01% +16.12%
Number of hourly rates quoted 0 1 0
UK median hourly rate - £21.00 -
UK excluding London median hourly rate - £21.00 -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 97742 99747 107875
% of contract IT jobs with a recognized job title 94.80% 94.76% 94.91%
Number of daily rates quoted 64508 65028 68632
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00% +3.45%
Number of hourly rates quoted 2923 3319 4120
UK median hourly rate £18.70 £18.00 £18.00
Median hourly rate % change year-on-year +3.89% - +9.09%
10th Percentile £10.96 £10.50 £10.50
90th Percentile £47.83 £47.50 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

Marketing Consultant
Job Vacancy Trend

Job postings that featured Marketing Consultant in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Consultant in the UK

Marketing Consultant
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Consultant.

Contractor daily rate trend for Marketing Consultant in the UK

Marketing Consultant
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Consultant over the 6 months to 23 November 2017.

Contractor daily rate histogram for Marketing Consultant in the UK

Marketing Consultant
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Consultant.

Contractor hourly rate trend for Marketing Consultant in the UK

Marketing Consultant
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Consultant within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +25 35 £434 +2.06% 5
London -12 25 £454 +0.97% 1
UK excluding London +40 10 £425 +13.33% 4
South East +7 7 £450 +18.89% 2
South West - 1 £350 -
Yorkshire - 1 - -
North of England - 1 - - 1
East of England - 1 - - 1

Marketing Consultant Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 November 2017, Marketing Consultant contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Consultant in the job title.

1 35 (100.00%) Marketing
2 15 (42.86%) Salesforce.com
3 12 (34.29%) Salesforce Marketing Cloud
4 10 (28.57%) CRM
5 9 (25.71%) Digital Marketing
5 9 (25.71%) Analytics
5 9 (25.71%) Analytical Skills
6 7 (20.00%) Agile Software Development
7 6 (17.14%) Telecoms
7 6 (17.14%) Finance
8 5 (14.29%) Email Marketing
8 5 (14.29%) SQL
9 4 (11.43%) IBM
9 4 (11.43%) Stakeholder Management
9 4 (11.43%) Unica
9 4 (11.43%) SaaS
9 4 (11.43%) Marketing Analytics
10 3 (8.57%) Customer Insight
10 3 (8.57%) Campaign Management
10 3 (8.57%) SOASTA, Inc
10 3 (8.57%) Dynatrace
10 3 (8.57%) Performance Optimisation
10 3 (8.57%) Fintech
10 3 (8.57%) Crashlytics
10 3 (8.57%) Social Media
10 3 (8.57%) Visualisation
10 3 (8.57%) Waterfall
10 3 (8.57%) Data Visualisation
10 3 (8.57%) Tableau
10 3 (8.57%) Mason

Marketing Consultant Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.86%) CMS
Applications
1 1 (2.86%) EViews
1 1 (2.86%) SPSS
Business Applications
1 4 (11.43%) Unica
2 1 (2.86%) Dynamics CRM
2 1 (2.86%) Eloqua
Cloud Services
1 4 (11.43%) SaaS
2 3 (8.57%) Google Analytics
3 1 (2.86%) Salesforce Sales Cloud
3 1 (2.86%) Salesforce Service Cloud
3 1 (2.86%) Silverpop
3 1 (2.86%) SuccessFactors
Communications & Networking
1 3 (8.57%) SMS
2 1 (2.86%) Broadband
2 1 (2.86%) LTE
Database & Business Intelligence
1 1 (2.86%) Big Data
Development Applications
1 3 (8.57%) Crashlytics
2 2 (5.71%) Dreamweaver
General
1 35 (100.00%) Marketing
2 6 (17.14%) Finance
2 6 (17.14%) Telecoms
3 3 (8.57%) Banking
3 3 (8.57%) Retail
4 1 (2.86%) Legal
Libraries, Frameworks & Software Standards
1 3 (8.57%) Mason
2 2 (5.71%) CSS
2 2 (5.71%) HTML
Miscellaneous
1 9 (25.71%) Analytical Skills
2 3 (8.57%) Fintech
2 3 (8.57%) Social Media
3 1 (2.86%) FMCG
3 1 (2.86%) Virtual Team
Processes & Methodologies
1 10 (28.57%) CRM
2 9 (25.71%) Analytics
2 9 (25.71%) Digital Marketing
3 7 (20.00%) Agile Software Development
4 5 (14.29%) Email Marketing
5 4 (11.43%) Marketing Analytics
5 4 (11.43%) Stakeholder Management
6 3 (8.57%) Campaign Management
6 3 (8.57%) Customer Insight
6 3 (8.57%) Data Visualisation
6 3 (8.57%) Performance Optimisation
6 3 (8.57%) Visualisation
6 3 (8.57%) Waterfall
7 2 (5.71%) B2C
7 2 (5.71%) Marketing Automation
7 2 (5.71%) Mobile Engagement
7 2 (5.71%) Performance Measurement
7 2 (5.71%) Project Management
8 1 (2.86%) People Management
8 1 (2.86%) Stakeholder and Relationship Management
Programming Languages
1 5 (14.29%) SQL
Quality Assurance & Compliance
1 2 (5.71%) GDPR
2 1 (2.86%) Actionable Recommendations
Vendors
1 15 (42.86%) Salesforce.com
2 12 (34.29%) Salesforce Marketing Cloud
3 4 (11.43%) IBM
4 3 (8.57%) Adobe
4 3 (8.57%) Dynatrace
4 3 (8.57%) Google
4 3 (8.57%) SOASTA, Inc
4 3 (8.57%) Tableau
5 2 (5.71%) Marketo
6 1 (2.86%) Cadence
6 1 (2.86%) Pardot
6 1 (2.86%) SAP
6 1 (2.86%) Workday