Digital Analytics Contracts with Hybrid/Remote/WFH Options

Digital Analytics
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Digital Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Analytics over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 298 338 455
Rank change year-on-year +40 +117 +88
Contract jobs citing Digital Analytics 6 7 22
As % of all contract jobs with a WFH option 0.061% 0.046% 0.085%
As % of the Processes & Methodologies category 0.067% 0.052% 0.095%
Number of daily rates quoted 3 0 13
10th Percentile £470 - £403
25th Percentile £500 - £425
Median daily rate (50th Percentile) £550 - £475
Median % change year-on-year - - -9.52%
75th Percentile £590 - £507
90th Percentile £615 - £738
UK median daily rate £460 £425 £475
% change year-on-year +8.29% -10.53% -7.77%

All Process and Methodology Skills
Work from Home

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,483 23,229
As % of all contract jobs with a WFH option 91.08% 87.87% 89.84%
Number of daily rates quoted 6,191 8,996 16,418
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 224 579 532
10th Percentile £14.20 £15.17 £19.00
25th Percentile £19.56 £25.25 £30.54
Median hourly rate £39.52 £43.00 £55.00
Median % change year-on-year -8.09% -21.82% +57.14%
75th Percentile £66.13 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.23
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Digital Analytics
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Digital Analytics as a proportion of all IT jobs advertised.

Digital Analytics trend for jobs with Hybrid/Remote/WFH options

Digital Analytics
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Digital Analytics.

Digital Analytics daily rate for jobs with a WFH option

Digital Analytics
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Digital Analytics over the 6 months to 1 May 2025.

Digital Analytics daily rate histogram for jobs with a WFH option

Digital Analytics
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
Applications
1 1 (16.67%) Microsoft Excel
1 1 (16.67%) Spreadsheet
Business Applications
1 1 (16.67%) Magento
Cloud Services
1 2 (33.33%) Google Analytics
2 1 (16.67%) GCP
2 1 (16.67%) Google Data Studio
2 1 (16.67%) Google Tag Manager
2 1 (16.67%) Power Platform
Database & Business Intelligence
1 1 (16.67%) BigQuery
1 1 (16.67%) Power BI
1 1 (16.67%) Tableau
General
1 3 (50.00%) Analytical Skills
2 2 (33.33%) Public Sector
3 1 (16.67%) Inclusion and Diversity
3 1 (16.67%) Marketing
3 1 (16.67%) Social Skills
Job Titles
1 3 (50.00%) Engagement Manager
2 2 (33.33%) Analyst
2 2 (33.33%) Senior
2 2 (33.33%) Senior Engagement Manager
2 2 (33.33%) Senior Manager
3 1 (16.67%) Digital Analyst
3 1 (16.67%) Digital Project Manager
3 1 (16.67%) E-Commerce Manager
3 1 (16.67%) E-Commerce Project Manager
3 1 (16.67%) Lead
3 1 (16.67%) Performance Analyst
3 1 (16.67%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) HTML
Processes & Methodologies
1 6 (100.00%) Analytics
2 3 (50.00%) Data Strategy
2 3 (50.00%) Infographics
2 3 (50.00%) Storytelling
2 3 (50.00%) Web Analytics
3 2 (33.33%) E-Commerce
3 2 (33.33%) Stakeholder Management
4 1 (16.67%) Agile
4 1 (16.67%) B2B
4 1 (16.67%) B2C
4 1 (16.67%) Competitor Analysis
4 1 (16.67%) Data Analysis
4 1 (16.67%) Data Security
4 1 (16.67%) Data Visualisation
4 1 (16.67%) Market Research
4 1 (16.67%) Project Management
4 1 (16.67%) Scrum
4 1 (16.67%) SEO
4 1 (16.67%) Visualisation
4 1 (16.67%) Web Development
Programming Languages
1 1 (16.67%) JavaScript
1 1 (16.67%) SQL
Qualifications
1 1 (16.67%) Degree
Vendors
1 2 (33.33%) Google
2 1 (16.67%) Adobe