Web Analytics Contracts with Hybrid/Remote/WFH Options

Web Analytics
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Web Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Web Analytics over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 284 334 460
Rank change year-on-year +50 +126 +126
Contract jobs citing Web Analytics 20 11 17
As % of all contract jobs with a WFH option 0.20% 0.072% 0.066%
As % of the Processes & Methodologies category 0.22% 0.082% 0.073%
Number of daily rates quoted 6 7 11
10th Percentile £425 £364 £375
25th Percentile - £403 £450
Median daily rate (50th Percentile) £450 £450 £600
Median % change year-on-year - -25.00% +26.32%
75th Percentile £534 £482 £613
90th Percentile £569 £513 £625
UK median daily rate £413 £466 £500
% change year-on-year -11.48% -6.80% +3.90%

All Process and Methodology Skills
Work from Home

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 9,021 13,483 23,229
As % of all contract jobs with a WFH option 91.08% 87.87% 89.84%
Number of daily rates quoted 6,191 8,996 16,418
10th Percentile £340 £325 £363
25th Percentile £419 £425 £450
Median daily rate (50th Percentile) £525 £525 £540
Median % change year-on-year - -2.78% +2.86%
75th Percentile £638 £638 £650
90th Percentile £763 £750 £750
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 224 579 532
10th Percentile £14.20 £15.17 £19.00
25th Percentile £19.56 £25.25 £30.54
Median hourly rate £39.52 £43.00 £55.00
Median % change year-on-year -8.09% -21.82% +57.14%
75th Percentile £66.13 £60.00 £68.75
90th Percentile £75.00 £75.25 £80.23
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Web Analytics
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Web Analytics as a proportion of all IT jobs advertised.

Web Analytics trend for jobs with Hybrid/Remote/WFH options

Web Analytics
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Web Analytics.

Web Analytics daily rate for jobs with a WFH option

Web Analytics
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with remote working options citing Web Analytics over the 6 months to 1 May 2025.

Web Analytics daily rate histogram for jobs with a WFH option

Web Analytics
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (40.00%) SAS
2 3 (15.00%) CMS
2 3 (15.00%) WordPress
3 2 (10.00%) Drupal
4 1 (5.00%) Apache Spark
4 1 (5.00%) Confluence
4 1 (5.00%) Jupyter
Applications
1 4 (20.00%) Trello
2 1 (5.00%) Microsoft Excel
Cloud Services
1 8 (40.00%) Adobe Analytics
2 4 (20.00%) AWS
2 4 (20.00%) GitHub
3 3 (15.00%) DigitalOcean
3 3 (15.00%) Figma
3 3 (15.00%) Google Workspace
3 3 (15.00%) Heroku
3 3 (15.00%) Slack
4 2 (10.00%) Google Tag Manager
5 1 (5.00%) Azure
5 1 (5.00%) Azure Cosmos DB
5 1 (5.00%) GCP
5 1 (5.00%) Google Analytics
5 1 (5.00%) Google Data Studio
5 1 (5.00%) Google Sheets
5 1 (5.00%) PaaS
5 1 (5.00%) Power Platform
Communications & Networking
1 3 (15.00%) DNS
Database & Business Intelligence
1 7 (35.00%) Data Warehouse
1 7 (35.00%) Relational Database
2 2 (10.00%) Big Data
3 1 (5.00%) Amazon Athena
3 1 (5.00%) Amazon QuickSight
3 1 (5.00%) Azure SQL Database
3 1 (5.00%) Power BI
3 1 (5.00%) Power Query
3 1 (5.00%) Tableau
Development Applications
1 3 (15.00%) Visual Studio Code
2 1 (5.00%) JIRA
2 1 (5.00%) Visual Studio
General
1 12 (60.00%) Finance
1 12 (60.00%) Social Skills
2 11 (55.00%) Marketing
3 9 (45.00%) Banking
4 3 (15.00%) Analytical Skills
5 2 (10.00%) Local Government
5 2 (10.00%) Public Sector
Job Titles
1 7 (35.00%) Analytics Manager
1 7 (35.00%) Data Analytics Manager
1 7 (35.00%) Data Manager
1 7 (35.00%) Insight Manager
1 7 (35.00%) Strategy Manager
2 3 (15.00%) Developer
2 3 (15.00%) Engagement Manager
2 3 (15.00%) Senior
3 2 (10.00%) Analyst
3 2 (10.00%) Senior Engagement Manager
3 2 (10.00%) Senior Manager
3 2 (10.00%) Web Manager
3 2 (10.00%) Website Manager
4 1 (5.00%) Data Scientist
4 1 (5.00%) Digital Analyst
4 1 (5.00%) Lead
4 1 (5.00%) Performance Analyst
4 1 (5.00%) Senior Data Scientist
Libraries, Frameworks & Software Standards
1 3 (15.00%) Alpine.js
1 3 (15.00%) Bootstrap
1 3 (15.00%) CSS
1 3 (15.00%) Laravel
1 3 (15.00%) Tailwind CSS
2 1 (5.00%) JSON
Miscellaneous
1 1 (5.00%) Product Ownership
1 1 (5.00%) Social Media
Processes & Methodologies
1 20 (100.00%) Analytics
2 12 (60.00%) Visualisation
3 11 (55.00%) Data Visualisation
4 10 (50.00%) Storytelling
5 8 (40.00%) Data Extraction
5 8 (40.00%) ETL
6 7 (35.00%) Business Transformation
6 7 (35.00%) Critical Thinking
6 7 (35.00%) Digital Banking
6 7 (35.00%) Digital Strategy
6 7 (35.00%) Migration
7 5 (25.00%) Agile
8 3 (15.00%) CRM
8 3 (15.00%) Data Strategy
8 3 (15.00%) DevOps
8 3 (15.00%) Digital Analytics
8 3 (15.00%) Infographics
8 3 (15.00%) Project Management
8 3 (15.00%) Prototyping
8 3 (15.00%) Technology Strategy
Programming Languages
1 11 (55.00%) SQL
2 7 (35.00%) R
3 3 (15.00%) PHP
4 1 (5.00%) JavaScript
4 1 (5.00%) Python
Qualifications
1 3 (15.00%) Degree
2 1 (5.00%) BPSS Clearance
2 1 (5.00%) Numerate Degree
Vendors
1 10 (50.00%) Adobe
2 7 (35.00%) Teradata
3 5 (25.00%) Google
4 3 (15.00%) Sage
5 2 (10.00%) Pega
6 1 (5.00%) Mercator