B2B Job Trends in Birmingham

Business-to-Business (B2B)
West Midlands > Birmingham

The table below provides summary statistics and salary benchmarking for jobs advertised in Birmingham requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 31 December 2025, with comparisons to the same periods in the previous two years.

6 months to
31 Dec 2025
Same period 2024 Same period 2023
Rank 67 106 91
Rank change year-on-year +39 -15 +59
Permanent jobs citing B2B 32 23 9
As % of all permanent jobs in Birmingham 1.87% 1.22% 0.74%
As % of the Processes & Methodologies category 2.33% 1.32% 0.82%
Number of salaries quoted 28 6 9
10th Percentile - £28,375 £39,885
25th Percentile £40,000 £34,563 -
Median annual salary (50th Percentile) £45,000 £40,000 £42,430
Median % change year-on-year +12.50% -5.73% -46.96%
75th Percentile £58,750 £45,625 £52,500
90th Percentile £78,250 £51,250 £64,500
West Midlands median annual salary £42,500 £28,822 £26,500
% change year-on-year +47.46% +8.76% -47.00%

All Process & Methodology Skills
Birmingham

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Birmingham.

Permanent vacancies with a requirement for process or methodology skills 1,375 1,744 1,095
As % of all permanent jobs advertised in Birmingham 80.27% 92.42% 89.98%
Number of salaries quoted 969 822 927
10th Percentile £30,000 £37,500 £31,250
25th Percentile £42,500 £44,813 £41,250
Median annual salary (50th Percentile) £55,000 £57,500 £55,000
Median % change year-on-year -4.35% +4.55% -2.62%
75th Percentile £70,000 £73,478 £68,750
90th Percentile £83,750 £88,750 £82,500
West Midlands median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -4.76%

B2B
Job Vacancy Trend in Birmingham

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in Birmingham.

B2B job vacancy trend in Birmingham

B2B
Salary Trend in Birmingham

Salary distribution trend for jobs in Birmingham citing B2B.

Salary distribution trend for jobs in Birmingham citing B2B

B2B
Salary Histogram in Birmingham

Salary distribution for jobs citing B2B in Birmingham over the 6 months to 31 December 2025.

Salary histogram for B2B in Birmingham

B2B
Co-Occurring Skills & Capabilities in Birmingham by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 2 (6.25%) Trello
Cloud Services
1 13 (40.63%) SaaS
2 2 (6.25%) Asana
2 2 (6.25%) Google Workspace
3 1 (3.13%) AWS
General
1 8 (25.00%) Marketing
2 5 (15.63%) Social Skills
3 3 (9.38%) Analytical Skills
3 3 (9.38%) Presentation Skills
3 3 (9.38%) Public Sector
4 2 (6.25%) Finance
4 2 (6.25%) Organisational Skills
5 1 (3.13%) Banking
5 1 (3.13%) Legal
Job Titles
1 8 (25.00%) Channel Marketing Manager
1 8 (25.00%) Marketing Manager
2 5 (15.63%) Account Manager
2 5 (15.63%) Delivery Manager
2 5 (15.63%) Software Manager
2 5 (15.63%) Support Manager
3 2 (6.25%) Architect
3 2 (6.25%) Executive Assistant
3 2 (6.25%) Sales Manager
3 2 (6.25%) Solutions Architect
4 1 (3.13%) Business Development Manager
4 1 (3.13%) Business Manager
4 1 (3.13%) Development Manager
4 1 (3.13%) Gen AI Engineer
4 1 (3.13%) Principal Engineer
4 1 (3.13%) Product Manager
4 1 (3.13%) Senior Business Development Manager
4 1 (3.13%) Senior Business Manager
4 1 (3.13%) Senior Development Manager
4 1 (3.13%) Senior Manager
Miscellaneous
1 2 (6.25%) Self-Motivation
1 2 (6.25%) Virtual Team
2 1 (3.13%) Cloud Native
2 1 (3.13%) Product Ownership
Processes & Methodologies
1 12 (37.50%) Project Management
2 8 (25.00%) Lead Generation
2 8 (25.00%) Pay per click
3 7 (21.88%) Customer Experience
4 5 (15.63%) AI
4 5 (15.63%) Coaching
4 5 (15.63%) CRM
4 5 (15.63%) Customer Service
4 5 (15.63%) ITIL
4 5 (15.63%) Service Delivery
4 5 (15.63%) Service Management
5 3 (9.38%) Analytics
5 3 (9.38%) Business Development
5 3 (9.38%) Continuous Improvement
5 3 (9.38%) Decision-Making
6 2 (6.25%) B2B Sales
6 2 (6.25%) Creative Problem-Solving
6 2 (6.25%) Due Diligence
6 2 (6.25%) Machine Learning
6 2 (6.25%) Problem-Solving
Vendors
1 2 (6.25%) Google