Period
to 19 November 2017

The median annual salary for a Digital Marketing Manager was £43,750 in advertised job vacancies in London during the 6 months to 19 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Manager
England > London
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 806 800 845
Rank change year-on-year -6 +45 -16
Permanent jobs requiring a Digital Marketing Manager 38 51 79
As % of all permanent IT jobs advertised in London 0.051% 0.068% 0.089%
As % of the Job Titles category 0.054% 0.070% 0.092%
Number of salaries quoted 32 43 67
London median annual salary £43,750 £50,000 £40,000
Median salary % change year-on-year -12.50% +25.00% -20.00%
10th Percentile £31,550 £27,500 £29,000
90th Percentile £86,250 £67,000 £94,000
England median annual salary £39,250 £41,500 £40,000
% change year-on-year -5.42% +3.75% -20.00%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
London
Permanent vacancies in London with a recognized job title 70426 72444 85501
% of permanent IT jobs with a recognized job title 94.33% 95.96% 96.00%
Number of salaries quoted 55326 62571 72563
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £33,000 £32,500 £32,000
90th Percentile £90,000 £87,500 £85,000
England median annual salary £50,000 £47,500 £46,000
% change year-on-year +5.26% +3.26% +2.22%

Digital Marketing Manager
Job Vacancy Trend in London

Job postings that featured Digital Marketing Manager in the job title as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing Manager in London

Digital Marketing Manager
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Manager in London.

Salary trend for Digital Marketing Manager in London

Digital Marketing Manager
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing Manager in London over the 6 months to 19 November 2017.

Salary histogram for Digital Marketing Manager in London

Digital Marketing Manager
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the London region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -1 8 £76,250 +154.17% 4
East London +6 4 £37,500 -6.25% 1
West London +14 2 £50,000 -4.76%
South London +5 1 £45,000 -14.29%
Digital Marketing Manager
England

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in London

For the 6 months to 19 November 2017, Digital Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region featuring Digital Marketing Manager in the job title.

1 38 (100.00%) Marketing
2 37 (97.37%) Digital Marketing
3 19 (50.00%) Social Media
4 18 (47.37%) Analytics
5 16 (42.11%) SEO
6 15 (39.47%) Pay per click
7 13 (34.21%) Google
8 12 (31.58%) Google Analytics
8 12 (31.58%) Advertising
8 12 (31.58%) Marketing Strategy
9 10 (26.32%) AdWords
9 10 (26.32%) Agile Software Development
10 8 (21.05%) CRM
11 7 (18.42%) B2B
11 7 (18.42%) Project Management
11 7 (18.42%) Lead Generation
11 7 (18.42%) Analytical Skills
11 7 (18.42%) Brand Awareness
12 6 (15.79%) User Experience
12 6 (15.79%) Line Management
12 6 (15.79%) Conversion Rate Optimisation
12 6 (15.79%) Finance
13 5 (13.16%) Salesforce.com
13 5 (13.16%) Java
13 5 (13.16%) PHP
13 5 (13.16%) Banking
14 4 (10.53%) Retail
14 4 (10.53%) Photoshop
14 4 (10.53%) CSS
14 4 (10.53%) HTML

Digital Marketing Manager Skill Set
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (7.89%) CMS
1 3 (7.89%) WordPress
Applications
1 4 (10.53%) Photoshop
2 3 (7.89%) Microsoft Office
3 1 (2.63%) Microsoft Excel
Business Applications
1 2 (5.26%) Eloqua
Cloud Services
1 12 (31.58%) Google Analytics
2 10 (26.32%) AdWords
3 3 (7.89%) SaaS
4 2 (5.26%) PaaS
5 1 (2.63%) MailChimp
Communications & Networking
1 3 (7.89%) SMS
Database & Business Intelligence
1 2 (5.26%) MS Access
General
1 38 (100.00%) Marketing
2 12 (31.58%) Advertising
3 7 (18.42%) Brand Awareness
4 6 (15.79%) Finance
5 5 (13.16%) Banking
6 4 (10.53%) Retail
7 3 (7.89%) Telecoms
8 2 (5.26%) Automotive
8 2 (5.26%) Back Office
Libraries, Frameworks & Software Standards
1 4 (10.53%) CSS
1 4 (10.53%) HTML
Miscellaneous
1 19 (50.00%) Social Media
2 7 (18.42%) Analytical Skills
3 6 (15.79%) User Experience
4 2 (5.26%) Blog
5 1 (2.63%) Algorithms
5 1 (2.63%) Fintech
5 1 (2.63%) Foreign Exchange (FX)
5 1 (2.63%) Mobile App
5 1 (2.63%) PMI
5 1 (2.63%) Spread Betting
Processes & Methodologies
1 37 (97.37%) Digital Marketing
2 18 (47.37%) Analytics
3 16 (42.11%) SEO
4 15 (39.47%) Pay per click
5 12 (31.58%) Marketing Strategy
6 10 (26.32%) Agile Software Development
7 8 (21.05%) CRM
8 7 (18.42%) B2B
8 7 (18.42%) Lead Generation
8 7 (18.42%) Project Management
9 6 (15.79%) Conversion Rate Optimisation
9 6 (15.79%) Line Management
10 4 (10.53%) Affiliate Marketing
10 4 (10.53%) Change Management
10 4 (10.53%) Coaching
10 4 (10.53%) Creative Thinking
10 4 (10.53%) E-Commerce
10 4 (10.53%) Online Marketing
10 4 (10.53%) Planning and Forecasting
10 4 (10.53%) Waterfall
Programming Languages
1 5 (13.16%) Java
1 5 (13.16%) PHP
Qualifications
1 2 (5.26%) Degree
2 1 (2.63%) PMI Certification
2 1 (2.63%) PMP
Vendors
1 13 (34.21%) Google
2 5 (13.16%) Salesforce.com
3 4 (10.53%) Facebook
4 3 (7.89%) Twitter
5 2 (5.26%) Apple
5 2 (5.26%) Marketo
6 1 (2.63%) Microsoft
6 1 (2.63%) Pardot