Period
to 26 November 2020

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 26 November 2020 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
26 Nov 2020
Same period 2019 Same period 2018
Rank 254 387 340
Rank change year-on-year +133 -47 -81
Permanent jobs citing Digital Marketing 257 421 623
As % of all permanent jobs advertised in London 1.18% 0.77% 0.94%
As % of the Processes & Methodologies category 1.26% 0.83% 1.01%
Number of salaries quoted 210 379 505
Median annual salary £60,000 £52,500 £55,000
Median salary % change year-on-year +14.29% -4.55% +4.76%
10th Percentile £37,500 £31,850 £32,000
90th Percentile £95,250 £83,750 £90,150
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 20,395 50,757 61,562
As % of all permanent IT jobs advertised in London 93.39% 93.31% 92.64%
Number of salaries quoted 17,133 40,879 49,948
Median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +4.17%
10th Percentile £42,500 £36,250 £35,000
90th Percentile £105,000 £100,000 £95,000
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

Salary distribution for jobs citing Digital Marketing in London over the 6 months to 26 November 2020.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 26 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +77 71 £62,500 +13.64% 5
West London +75 13 £47,500 +18.75% 2
East London +34 5 £75,000 +50.00% 7
South London +50 2 £37,500 -31.82%
Digital Marketing
England

For the 6 months to 26 November 2020, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 257 (100.00%) Marketing
2 127 (49.42%) Finance
3 112 (43.58%) Business Intelligence
4 106 (41.25%) Programme Management
5 105 (40.86%) Manufacturing
5 105 (40.86%) Electronics
5 105 (40.86%) Telecoms
5 105 (40.86%) SAP
5 105 (40.86%) Public Sector
6 79 (30.74%) Agile Software Development
7 62 (24.12%) JavaScript
8 56 (21.79%) HTML
9 53 (20.62%) CSS
9 53 (20.62%) Analytical Skills
10 51 (19.84%) Analytics
11 48 (18.68%) E-Commerce
12 42 (16.34%) Microsoft
13 35 (13.62%) Degree
13 35 (13.62%) Git (software)
14 34 (13.23%) Google
15 33 (12.84%) REST
16 32 (12.45%) Social Media
17 31 (12.06%) User Experience
17 31 (12.06%) Content Management
17 31 (12.06%) Software Engineering
18 30 (11.67%) Python
19 29 (11.28%) DevOps
19 29 (11.28%) AngularJS
19 29 (11.28%) HTML5
20 28 (10.89%) SaaS

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (7.78%) CMS
2 14 (5.45%) Apache Spark
3 10 (3.89%) Headless CMS
4 9 (3.50%) Confluence
5 7 (2.72%) Apache
6 5 (1.95%) Adobe Experience Manager
6 5 (1.95%) Elasticsearch
6 5 (1.95%) EPiServer
6 5 (1.95%) WordPress
7 4 (1.56%) SharePoint
7 4 (1.56%) Skype for Business
8 1 (0.39%) Drupal
Applications
1 25 (9.73%) Microsoft Office
2 10 (3.89%) InVision
3 8 (3.11%) Zeplin
4 7 (2.72%) Sketch
5 6 (2.33%) Microsoft Excel
6 4 (1.56%) Adobe Illustrator
6 4 (1.56%) Photoshop
7 3 (1.17%) Chatbot
7 3 (1.17%) Microsoft PowerPoint
8 2 (0.78%) Microsoft Project
8 2 (0.78%) MS Visio
9 1 (0.39%) Figma
Business Applications
1 8 (3.11%) Magento
2 2 (0.78%) Salesforce.com CRM
2 2 (0.78%) Shopify
3 1 (0.39%) Adobe Campaign
Cloud Services
1 28 (10.89%) SaaS
2 24 (9.34%) Azure
3 23 (8.95%) AWS
4 22 (8.56%) Office 365
5 17 (6.61%) GCP
6 14 (5.45%) Google Analytics
7 11 (4.28%) AWS Lambda
7 11 (4.28%) Serverless
8 10 (3.89%) Azure Functions
8 10 (3.89%) Firebase
9 7 (2.72%) Adobe Creative Cloud
9 7 (2.72%) GitHub
9 7 (2.72%) Salesforce Sales Cloud
10 5 (1.95%) Adobe Analytics
10 5 (1.95%) Power Platform
11 3 (1.17%) Google Tag Manager
12 2 (0.78%) AWS IoT
12 2 (0.78%) G Suite
12 2 (0.78%) PaaS
12 2 (0.78%) Salesforce Service Cloud
Communications & Networking
1 20 (7.78%) Internet
2 19 (7.39%) Firewall
3 4 (1.56%) Skype
4 3 (1.17%) SMS
5 1 (0.39%) Bluetooth
5 1 (0.39%) DNS
5 1 (0.39%) Intrusion Detection
5 1 (0.39%) LAN
5 1 (0.39%) Network Security
5 1 (0.39%) SMTP
5 1 (0.39%) WAN
Database & Business Intelligence
1 16 (6.23%) MySQL
2 13 (5.06%) SQL Server
3 8 (3.11%) Big Data
4 7 (2.72%) Tableau
5 5 (1.95%) MongoDB
5 5 (1.95%) Power BI
5 5 (1.95%) Redis
6 4 (1.56%) Data Lake
6 4 (1.56%) Data Warehouse
6 4 (1.56%) NoSQL
6 4 (1.56%) PostgreSQL
7 3 (1.17%) Looker
7 3 (1.17%) Relational Database
8 2 (0.78%) Amazon DynamoDB
8 2 (0.78%) BusinessObjects
9 1 (0.39%) Amazon Athena
9 1 (0.39%) Amazon QuickSight
9 1 (0.39%) Electronic Patient Records
Development Applications
1 35 (13.62%) Git (software)
2 15 (5.84%) JIRA
3 6 (2.33%) gulp
4 5 (1.95%) git-flow
5 4 (1.56%) Grunt
6 3 (1.17%) Cypress.io
6 3 (1.17%) Gatling
6 3 (1.17%) GitLab
6 3 (1.17%) JUnit
6 3 (1.17%) Mocha
6 3 (1.17%) TestCafe
7 2 (0.78%) Atlassian Bamboo
7 2 (0.78%) Hudson
7 2 (0.78%) Jenkins
7 2 (0.78%) PHPUnit
7 2 (0.78%) Vagrant
8 1 (0.39%) Axure RP
8 1 (0.39%) webpack
General
1 257 (100.00%) Marketing
2 127 (49.42%) Finance
3 105 (40.86%) Electronics
3 105 (40.86%) Manufacturing
3 105 (40.86%) Public Sector
3 105 (40.86%) Telecoms
4 15 (5.84%) Retail
5 14 (5.45%) Banking
6 12 (4.67%) Legal
7 9 (3.50%) Advertising
7 9 (3.50%) Brand Awareness
8 6 (2.33%) Games
9 5 (1.95%) iGaming
10 3 (1.17%) Financial Institution
11 2 (0.78%) Publishing
12 1 (0.39%) Automotive
12 1 (0.39%) Billing
Job Titles
1 70 (27.24%) Developer
2 30 (11.67%) Full Stack Developer
3 26 (10.12%) JavaScript Developer
4 25 (9.73%) Front End Developer (Client-Side Developer)
5 21 (8.17%) Security Engineer
6 20 (7.78%) Marketing Manager
7 19 (7.39%) Designer
8 16 (6.23%) Digital Marketing Manager
8 16 (6.23%) Operations Engineer
8 16 (6.23%) React Developer
9 13 (5.06%) UX Designer
10 12 (4.67%) Consultant
10 12 (4.67%) Product Manager
10 12 (4.67%) UI Designer
10 12 (4.67%) UI/UX Designer
11 11 (4.28%) Administrator
11 11 (4.28%) Analyst
11 11 (4.28%) Angular Developer
11 11 (4.28%) Node.js Developer
11 11 (4.28%) Project Manager
Libraries, Frameworks & Software Standards
1 56 (21.79%) HTML
2 53 (20.62%) CSS
3 33 (12.84%) REST
4 29 (11.28%) AngularJS
4 29 (11.28%) HTML5
5 24 (9.34%) Node.js
5 24 (9.34%) React
6 17 (6.61%) CSS3
7 14 (5.45%) Kafka
8 13 (5.06%) React Native
9 12 (4.67%) Ember.js
10 10 (3.89%) AWS Amplify
10 10 (3.89%) GraphQL
10 10 (3.89%) Serverless Framework
10 10 (3.89%) Web Services
11 9 (3.50%) SOAP
12 8 (3.11%) RESTful
12 8 (3.11%) Twitter Bootstrap
13 7 (2.72%) Vue.js
14 5 (1.95%) Sass
Miscellaneous
1 53 (20.62%) Analytical Skills
2 32 (12.45%) Social Media
3 31 (12.06%) User Experience
4 21 (8.17%) Blog
5 13 (5.06%) Cloud Native
6 12 (4.67%) Marketing Technology
7 11 (4.28%) Media Streaming
7 11 (4.28%) Mobile App
7 11 (4.28%) Video\Live Streaming
8 6 (2.33%) e-Learning
8 6 (2.33%) Self-Motivation
9 5 (1.95%) Greenfield Project
9 5 (1.95%) Over-the-Top Content
10 4 (1.56%) IPTV
10 4 (1.56%) Online Games
10 4 (1.56%) Video on Demand
10 4 (1.56%) Virtual Team
11 3 (1.17%) Clustering
11 3 (1.17%) Management Information System
11 3 (1.17%) NHS
Operating Systems
1 19 (7.39%) Android
2 18 (7.00%) Apple iOS
3 6 (2.33%) Linux
4 3 (1.17%) Windows
5 1 (0.39%) Unix
Processes & Methodologies
1 112 (43.58%) Business Intelligence
2 106 (41.25%) Programme Management
3 79 (30.74%) Agile Software Development
4 51 (19.84%) Analytics
5 48 (18.68%) E-Commerce
6 31 (12.06%) Content Management
6 31 (12.06%) Software Engineering
7 29 (11.28%) DevOps
8 28 (10.89%) OO
8 28 (10.89%) Project Management
9 26 (10.12%) Fintech
9 26 (10.12%) SEO
10 25 (9.73%) Problem-Solving
11 24 (9.34%) Cybersecurity
12 22 (8.56%) Marketing Strategy
13 20 (7.78%) Open Source
13 20 (7.78%) Privileged Access Management
13 20 (7.78%) Scrum
14 19 (7.39%) Product Management
14 19 (7.39%) Stakeholder Management
Programming Languages
1 62 (24.12%) JavaScript
2 30 (11.67%) Python
3 13 (5.06%) Java
3 13 (5.06%) SQL
4 12 (4.67%) TypeScript
5 10 (3.89%) Apex Code
6 9 (3.50%) C#
6 9 (3.50%) Ruby
7 8 (3.11%) Bash Shell
8 7 (2.72%) Scala
9 6 (2.33%) PHP
10 2 (0.78%) Go
11 1 (0.39%) ES6
11 1 (0.39%) Kotlin
11 1 (0.39%) R
11 1 (0.39%) XPath
Qualifications
1 35 (13.62%) Degree
2 18 (7.00%) SANS
3 5 (1.95%) MCSA
3 5 (1.95%) Microsoft Certification
4 4 (1.56%) Computer Science Degree
5 2 (0.78%) SC Cleared
5 2 (0.78%) Security Cleared
6 1 (0.39%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 12 (4.67%) GDPR
2 11 (4.28%) QA
3 3 (1.17%) NIST
3 3 (1.17%) PCI DSS
3 3 (1.17%) SEPA
4 2 (0.78%) ISO 20022
5 1 (0.39%) PMO
System Software
1 25 (9.73%) Active Directory
2 14 (5.45%) Docker
Systems Management
1 18 (7.00%) QRadar
2 2 (0.78%) Consul
2 2 (0.78%) Docker Swarm
2 2 (0.78%) Kubernetes
2 2 (0.78%) Nagios
2 2 (0.78%) Packer
2 2 (0.78%) Single Sign-On
2 2 (0.78%) Terraform
Vendors
1 105 (40.86%) SAP
2 42 (16.34%) Microsoft
3 34 (13.23%) Google
4 21 (8.17%) Adobe
5 20 (7.78%) CyberArk
5 20 (7.78%) Salesforce.com
5 20 (7.78%) Thycotic
6 18 (7.00%) ArcSight
6 18 (7.00%) BeyondTrust
6 18 (7.00%) Bomgar
6 18 (7.00%) CheckPoint
6 18 (7.00%) Cisco
6 18 (7.00%) IBM
6 18 (7.00%) LogRhythm
6 18 (7.00%) NetWitness
6 18 (7.00%) Palo Alto
6 18 (7.00%) Splunk
7 10 (3.89%) Pardot
8 7 (2.72%) Facebook
9 6 (2.33%) Tealium