Period
to 19 February 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 291 262 290
Rank change year-on-year -29 +28 -56
Permanent jobs citing Digital Marketing 775 889 1,028
As % of all permanent IT jobs advertised in London 1.11% 1.29% 1.20%
As % of the Processes & Methodologies category 1.21% 1.42% 1.34%
Number of salaries quoted 648 750 869
London median annual salary £55,000 £47,500 £45,000
Median salary % change year-on-year +15.79% +5.56% -7.22%
10th Percentile £29,175 £27,500 £29,600
90th Percentile £90,000 £86,250 £82,500
England median annual salary £42,500 £42,500 £42,500

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,899 62,557 76,961
As % of all permanent IT jobs advertised in London 91.44% 90.52% 89.77%
Number of salaries quoted 52,241 52,979 65,252
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £36,250 £33,750 £33,750
90th Percentile £92,500 £90,000 £86,750
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing in London over the 6 months to 19 February 2018.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -58 106 £50,000 +11.11% 26
West London +23 38 £62,500 +66.67% 36
South London +16 33 £28,500 -30.91% 6
East London -33 15 £37,500 -42.31% 7
North London +6 9 £100,000 +284.62% 1
Digital Marketing
England

For the 6 months to 19 February 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 775 (100.00%) Marketing
2 257 (33.16%) Finance
3 255 (32.90%) Analytics
4 196 (25.29%) Telecoms
4 196 (25.29%) Business Intelligence
5 185 (23.87%) Programme Management
5 185 (23.87%) Google
6 181 (23.35%) Manufacturing
7 174 (22.45%) SAP
8 173 (22.32%) Electronics
9 165 (21.29%) SEO
10 162 (20.90%) Agile Software Development
11 149 (19.23%) HTML
11 149 (19.23%) Analytical Skills
12 147 (18.97%) Pay per click
13 146 (18.84%) Social Media
14 139 (17.94%) JavaScript
15 131 (16.90%) E-Commerce
16 130 (16.77%) Degree
17 127 (16.39%) Google Analytics
18 126 (16.26%) CSS
19 114 (14.71%) User Experience
20 109 (14.06%) SQL
21 94 (12.13%) CRM
22 92 (11.87%) Advertising
23 83 (10.71%) Project Management
23 83 (10.71%) AdWords
24 82 (10.58%) Adobe
24 82 (10.58%) Retail
25 81 (10.45%) Python

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (6.19%) CMS
2 32 (4.13%) SAS
3 31 (4.00%) Apache Spark
4 22 (2.84%) WordPress
5 14 (1.81%) Adobe Experience Manager
6 13 (1.68%) Elasticsearch
7 10 (1.29%) Umbraco
8 6 (0.77%) Drupal
8 6 (0.77%) EPiServer
9 5 (0.65%) Apache Solr
9 5 (0.65%) Skype for Business
10 4 (0.52%) Apache
10 4 (0.52%) Apache Airflow
10 4 (0.52%) nginx
11 3 (0.39%) IIS
11 3 (0.39%) Jupyter
11 3 (0.39%) MS Exchange
11 3 (0.39%) SharePoint
11 3 (0.39%) Sitecore CMS
11 3 (0.39%) WebSphere
Applications
1 59 (7.61%) Microsoft Excel
2 31 (4.00%) Photoshop
3 17 (2.19%) Microsoft Office
4 14 (1.81%) Microsoft PowerPoint
5 12 (1.55%) Adobe Illustrator
6 9 (1.16%) Adobe Creative Suite
7 7 (0.90%) Spreadsheet
7 7 (0.90%) SPSS
8 6 (0.77%) InDesign
9 2 (0.26%) Adobe After Effects
9 2 (0.26%) Chatbot
9 2 (0.26%) Microsoft Project
10 1 (0.13%) Adobe Premiere
10 1 (0.13%) MS Visio
Business Applications
1 16 (2.06%) Dynamics CRM
2 15 (1.94%) Magento
3 14 (1.81%) Eloqua
4 7 (0.90%) Distributed Ledger
4 7 (0.90%) WebTrends
5 6 (0.77%) Adobe Campaign
5 6 (0.77%) Unica
6 4 (0.52%) Salesforce.com CRM
7 1 (0.13%) Dynamics AX
7 1 (0.13%) Dynamics NAV
7 1 (0.13%) nopCommerce
7 1 (0.13%) OpenCart
7 1 (0.13%) SAP Hybris
7 1 (0.13%) Shopify
7 1 (0.13%) Social Studio
Cloud Services
1 127 (16.39%) Google Analytics
2 83 (10.71%) AdWords
3 58 (7.48%) Amazon AWS
4 27 (3.48%) Microsoft Azure
4 27 (3.48%) SaaS
5 20 (2.58%) Adobe Analytics
5 20 (2.58%) MailChimp
6 12 (1.55%) Google Tag Manager
7 8 (1.03%) GitHub
7 8 (1.03%) Office 365
8 6 (0.77%) Adobe Creative Cloud
8 6 (0.77%) Google Cloud Platform
9 4 (0.52%) BlueKai
9 4 (0.52%) G Suite
9 4 (0.52%) Silverpop
10 2 (0.26%) Amazon EC2
10 2 (0.26%) Cloud Computing
10 2 (0.26%) PaaS
10 2 (0.26%) Trello
10 2 (0.26%) Yammer
Communications & Networking
1 32 (4.13%) HTTP
2 13 (1.68%) SMS
3 8 (1.03%) Internet
4 6 (0.77%) Firewall
4 6 (0.77%) TCP/IP
5 5 (0.65%) DNS
5 5 (0.65%) SSL
6 3 (0.39%) LAN
6 3 (0.39%) Skype
6 3 (0.39%) VPN
7 2 (0.26%) BGP
7 2 (0.26%) OSPF
7 2 (0.26%) SWIFTNet
7 2 (0.26%) Unified Communications
7 2 (0.26%) WebEx
7 2 (0.26%) Wireless
8 1 (0.13%) DHCP
8 1 (0.13%) Ethernet
8 1 (0.13%) SAN
8 1 (0.13%) WLAN
Database & Business Intelligence
1 57 (7.35%) Big Data
2 41 (5.29%) Hadoop
3 38 (4.90%) SQL Server
4 24 (3.10%) Apache Cassandra
5 21 (2.71%) Amazon DynamoDB
6 20 (2.58%) MySQL
7 18 (2.32%) Data Warehouse
8 17 (2.19%) CouchDB
8 17 (2.19%) MongoDB
9 14 (1.81%) NoSQL
9 14 (1.81%) SQL Server Integration Services
10 13 (1.68%) Apache Hive
10 13 (1.68%) PostgreSQL
11 10 (1.29%) Redis
11 10 (1.29%) Relational Database
12 9 (1.16%) Oracle Database
13 8 (1.03%) Blockchain
14 7 (0.90%) HBase
14 7 (0.90%) SQL Server 2012
14 7 (0.90%) SSDT
Development Applications
1 28 (3.61%) Git (software)
2 25 (3.23%) JIRA
3 15 (1.94%) Jenkins
4 14 (1.81%) Visual Studio
5 10 (1.29%) TeamCity
6 9 (1.16%) Grunt
7 8 (1.03%) Dreamweaver
7 8 (1.03%) gulp
8 6 (0.77%) Gemini Tracker
8 6 (0.77%) Vagrant
9 5 (0.65%) Atlassian Bamboo
9 5 (0.65%) Fiddler
9 5 (0.65%) Hudson
9 5 (0.65%) Team Foundation Server
10 4 (0.52%) Babel
10 4 (0.52%) Octopus Deploy
10 4 (0.52%) Selenium
10 4 (0.52%) webpack
11 3 (0.39%) Karma Test Runner
11 3 (0.39%) Mocha
General
1 775 (100.00%) Marketing
2 257 (33.16%) Finance
3 196 (25.29%) Telecoms
4 181 (23.35%) Manufacturing
5 173 (22.32%) Electronics
6 92 (11.87%) Advertising
7 82 (10.58%) Retail
8 43 (5.55%) Banking
9 17 (2.19%) Brand Awareness
9 17 (2.19%) Games
10 7 (0.90%) Financial Institution
10 7 (0.90%) German Language
10 7 (0.90%) Legal
11 6 (0.77%) Back Office
11 6 (0.77%) Law
12 5 (0.65%) Automotive
12 5 (0.65%) Italian Language
12 5 (0.65%) Publishing
13 4 (0.52%) Cantonese Language
13 4 (0.52%) Mandarin Language
Job Titles
1 141 (18.19%) Developer
2 86 (11.10%) Marketing Manager
3 83 (10.71%) Analyst
4 45 (5.81%) Account Manager
5 38 (4.90%) Digital Marketing Manager
6 36 (4.65%) PPC Manager
7 33 (4.26%) Architect
8 30 (3.87%) PPC Account Manager
9 29 (3.74%) .NET Developer
9 29 (3.74%) C# Developer
9 29 (3.74%) Front End Developer (Client-Side Developer)
9 29 (3.74%) Senior Developer
10 27 (3.48%) Marketing Analyst
11 26 (3.35%) Senior Manager
12 25 (3.23%) Consultant
13 21 (2.71%) Business Analyst
14 20 (2.58%) C# .NET Developer
14 20 (2.58%) Data Analyst
14 20 (2.58%) Social Media Manager
15 19 (2.45%) Marketing Executive
Libraries, Frameworks & Software Standards
1 149 (19.23%) HTML
2 126 (16.26%) CSS
3 66 (8.52%) .NET
4 57 (7.35%) AngularJS
4 57 (7.35%) HTML5
5 50 (6.45%) jQuery
6 40 (5.16%) ASP.NET
7 36 (4.65%) React
8 28 (3.61%) CSS3
8 28 (3.61%) RESTful
8 28 (3.61%) XML
9 27 (3.48%) REST
10 26 (3.35%) ASP.NET Web API
11 25 (3.23%) Ajax
12 23 (2.97%) ASP.NET MVC
13 22 (2.84%) Web Services
14 21 (2.71%) Kafka
14 21 (2.71%) Node.js
15 18 (2.32%) .NET Framework
16 14 (1.81%) JSON
Miscellaneous
1 149 (19.23%) Analytical Skills
2 146 (18.84%) Social Media
3 114 (14.71%) User Experience
4 34 (4.39%) Algorithms
5 33 (4.26%) Digital Media
6 29 (3.74%) Blog
7 26 (3.35%) Computer Science
8 25 (3.23%) Fintech
8 25 (3.23%) Marketing Technology
8 25 (3.23%) Mobile App
9 14 (1.81%) Data Structures
10 13 (1.68%) Graphic Design
11 9 (1.16%) Greenfield Project
12 8 (1.03%) FMCG
13 7 (0.90%) Analytical Mindset
13 7 (0.90%) Clustering
13 7 (0.90%) Enterprise Software
13 7 (0.90%) Management Information System
13 7 (0.90%) SWIFT
14 6 (0.77%) Linux Command Line
Operating Systems
1 34 (4.39%) Linux
2 25 (3.23%) Windows
3 8 (1.03%) Unix
4 7 (0.90%) Android
4 7 (0.90%) Apple iOS
5 6 (0.77%) CentOS
6 5 (0.65%) Windows 7
7 4 (0.52%) Mac OS X
7 4 (0.52%) Windows 10
7 4 (0.52%) Windows Server
8 3 (0.39%) Windows Server 2008
8 3 (0.39%) Windows Server 2012
9 2 (0.26%) AIX
9 2 (0.26%) Solaris
10 1 (0.13%) CoreOS
10 1 (0.13%) Ubuntu
Processes & Methodologies
1 255 (32.90%) Analytics
2 196 (25.29%) Business Intelligence
3 185 (23.87%) Programme Management
4 165 (21.29%) SEO
5 162 (20.90%) Agile Software Development
6 147 (18.97%) Pay per click
7 131 (16.90%) E-Commerce
8 94 (12.13%) CRM
9 83 (10.71%) Project Management
10 68 (8.77%) Marketing Strategy
11 59 (7.61%) Web Development
12 56 (7.23%) B2B
13 55 (7.10%) Stakeholder Management
14 49 (6.32%) Actionable Insight
14 49 (6.32%) Microservices
14 49 (6.32%) Scrum
15 48 (6.19%) TDD
15 48 (6.19%) Web Analytics
16 46 (5.94%) Email Marketing
17 45 (5.81%) Business Development
Programming Languages
1 139 (17.94%) JavaScript
2 109 (14.06%) SQL
3 81 (10.45%) Python
4 63 (8.13%) C#
5 59 (7.61%) Java
6 36 (4.65%) R
7 32 (4.13%) PHP
8 28 (3.61%) ES6
9 26 (3.35%) Go
10 20 (2.58%) TypeScript
11 18 (2.32%) Bash Shell
12 17 (2.19%) Ruby
13 16 (2.06%) VB.NET
14 12 (1.55%) Scala
15 10 (1.29%) Clojure
16 7 (0.90%) Perl
17 5 (0.65%) AWK
17 5 (0.65%) C
17 5 (0.65%) MATLAB
17 5 (0.65%) Shell Script
Qualifications
1 130 (16.77%) Degree
2 15 (1.94%) MBA
3 10 (1.29%) Numerate Degree
4 8 (1.03%) PhD
4 8 (1.03%) Security Cleared
5 5 (0.65%) SC Cleared
6 4 (0.52%) PMI Certification
6 4 (0.52%) PMP
7 3 (0.39%) ISTQB
7 3 (0.39%) ITIL Certification
8 2 (0.26%) Computer Science Degree
8 2 (0.26%) CTC Cleared
8 2 (0.26%) MCSA
8 2 (0.26%) Microsoft Certification
8 2 (0.26%) PRINCE2 Practitioner
9 1 (0.13%) A+ Certification
9 1 (0.13%) CREST Certified
9 1 (0.13%) DV Cleared
9 1 (0.13%) ISTQB Foundation Certification
9 1 (0.13%) Oracle Certification
Quality Assurance & Compliance
1 47 (6.06%) QA
2 38 (4.90%) Actionable Recommendations
3 12 (1.55%) GDPR
4 7 (0.90%) Basel III
4 7 (0.90%) SEPA
4 7 (0.90%) TARGET2
5 6 (0.77%) Data Quality
6 5 (0.65%) ISO/IEC 27001
7 4 (0.52%) SLA
8 2 (0.26%) GCP
8 2 (0.26%) Sarbanes-Oxley
9 1 (0.13%) PCI DSS
9 1 (0.13%) PMO
System Software
1 28 (3.61%) Docker
2 6 (0.77%) Active Directory
3 5 (0.65%) Apache Flume
4 3 (0.39%) VMware Infrastructure
5 2 (0.26%) XenDesktop
6 1 (0.13%) Apache ZooKeeper
6 1 (0.13%) Hyper-V
6 1 (0.13%) NFS
6 1 (0.13%) Samba
6 1 (0.13%) Squid
6 1 (0.13%) VMware ESXi
6 1 (0.13%) XenApp
Systems Management
1 17 (2.19%) Kubernetes
2 14 (1.81%) Ansible
3 9 (1.16%) Puppet
4 8 (1.03%) Opscode Chef
5 7 (0.90%) Hadoop YARN
6 6 (0.77%) Nagios
6 6 (0.77%) SCCM
7 5 (0.65%) Consul
7 5 (0.65%) Docker Swarm
7 5 (0.65%) Packer
7 5 (0.65%) Terraform
8 4 (0.52%) Oozie
9 3 (0.39%) logstash
10 2 (0.26%) cPanel
10 2 (0.26%) HAProxy
10 2 (0.26%) Kibana
10 2 (0.26%) Plesk
10 2 (0.26%) SCOM
11 1 (0.13%) Nessus
11 1 (0.13%) Norton AntiVirus
Vendors
1 185 (23.87%) Google
2 174 (22.45%) SAP
3 82 (10.58%) Adobe
4 65 (8.39%) Microsoft
5 32 (4.13%) Salesforce.com
6 28 (3.61%) Facebook
7 25 (3.23%) Oracle
8 21 (2.71%) Marketo
9 19 (2.45%) Pardot
10 18 (2.32%) Tableau
11 13 (1.68%) Twitter
12 11 (1.42%) Sitecore
13 10 (1.29%) DeepCrawl
13 10 (1.29%) IBM
13 10 (1.29%) Optimizely
14 9 (1.16%) VMware
15 8 (1.03%) Cloudera
15 8 (1.03%) Salesforce Marketing Cloud
16 7 (0.90%) hybris
16 7 (0.90%) Teradata