Period
to 18 January 2019

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 January 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
18 Jan 2019
Same period 2018 Same period 2017
Rank 335 290 260
Rank change year-on-year -45 -30 +31
Permanent jobs citing Digital Marketing 589 818 932
As % of all permanent IT jobs advertised in London 0.94% 1.16% 1.32%
As % of the Processes & Methodologies category 1.02% 1.25% 1.43%
Number of salaries quoted 475 663 788
London median annual salary £55,000 £55,000 £47,500
Median salary % change year-on-year - +15.79% +5.56%
10th Percentile £32,000 £29,800 £27,500
90th Percentile £90,850 £90,000 £86,250
England median annual salary £47,500 £45,000 £42,500
% change year-on-year +5.56% +5.88% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 57,921 65,506 65,241
As % of all permanent IT jobs advertised in London 92.02% 93.17% 92.10%
Number of salaries quoted 46,739 52,429 55,611
London median annual salary £62,500 £60,000 £58,000
Median salary % change year-on-year +4.17% +3.45% +5.45%
10th Percentile £35,000 £35,000 £33,560
90th Percentile £95,000 £91,250 £89,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing in London over the 6 months to 18 January 2019.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 18 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -7 91 £55,000 +4.76% 24
West London +12 30 £48,750 -18.75% 22
South London -23 15 £50,000 +75.44% 1
East London +15 10 £62,500 +66.67% 11
North London +11 4 £35,000 -65.00%
Digital Marketing
England

For the 6 months to 18 January 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 589 (100.00%) Marketing
2 209 (35.48%) Finance
3 160 (27.16%) Analytics
4 159 (26.99%) Business Intelligence
5 153 (25.98%) Telecoms
6 149 (25.30%) Agile Software Development
7 137 (23.26%) Programme Management
8 136 (23.09%) Manufacturing
9 135 (22.92%) SAP
10 134 (22.75%) SQL
10 134 (22.75%) Electronics
11 120 (20.37%) Python
11 120 (20.37%) Analytical Skills
12 119 (20.20%) HTML
13 116 (19.69%) E-Commerce
13 116 (19.69%) Google
14 111 (18.85%) Degree
15 103 (17.49%) JavaScript
16 96 (16.30%) CSS
17 89 (15.11%) Retail
18 88 (14.94%) SEO
18 88 (14.94%) Social Media
19 82 (13.92%) Amazon AWS
20 71 (12.05%) Java
20 71 (12.05%) Adobe
21 67 (11.38%) Software Engineering
22 65 (11.04%) Problem-Solving
23 64 (10.87%) User Experience
24 61 (10.36%) Microsoft
24 61 (10.36%) Google Analytics

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (8.15%) CMS
2 30 (5.09%) WordPress
3 23 (3.90%) Adobe Experience Manager
4 18 (3.06%) SAS
5 16 (2.72%) Apache
5 16 (2.72%) EPiServer
5 16 (2.72%) nginx
6 15 (2.55%) Elasticsearch
7 12 (2.04%) Apache Spark
8 10 (1.70%) Confluence
9 9 (1.53%) Drupal
10 8 (1.36%) SharePoint
11 5 (0.85%) Sitecore CMS
12 4 (0.68%) IIS
13 3 (0.51%) Apache Solr
13 3 (0.51%) Facebook Platform
13 3 (0.51%) Umbraco
14 1 (0.17%) Cloud Foundry
14 1 (0.17%) Kentico
14 1 (0.17%) Skype for Business
Applications
1 48 (8.15%) Microsoft Excel
2 22 (3.74%) Photoshop
3 13 (2.21%) Microsoft PowerPoint
4 12 (2.04%) Microsoft Office
5 9 (1.53%) Adobe Illustrator
6 8 (1.36%) Adobe Creative Suite
7 7 (1.19%) InDesign
8 3 (0.51%) InVision
9 1 (0.17%) Chatbot
9 1 (0.17%) Microsoft Project
9 1 (0.17%) MS Visio
9 1 (0.17%) SPSS
Business Applications
1 9 (1.53%) Oracle Payables
1 9 (1.53%) Oracle Receivables
2 7 (1.19%) Magento
2 7 (1.19%) WebTrends
3 6 (1.02%) Eloqua
4 4 (0.68%) Adobe Campaign
4 4 (0.68%) Dynamics CRM
5 2 (0.34%) Dynamics AX
6 1 (0.17%) Dynamics NAV
6 1 (0.17%) NetSuite
6 1 (0.17%) Raiser's Edge
6 1 (0.17%) Salesforce.com CRM
6 1 (0.17%) Sprinklr
Cloud Services
1 82 (13.92%) Amazon AWS
2 61 (10.36%) Google Analytics
3 41 (6.96%) Microsoft Azure
4 40 (6.79%) SaaS
5 30 (5.09%) Google Cloud Platform
6 26 (4.41%) AdWords
7 16 (2.72%) Apigee
8 13 (2.21%) Adobe Analytics
8 13 (2.21%) Google Tag Manager
9 11 (1.87%) MailChimp
10 7 (1.19%) Salesforce Sales Cloud
11 6 (1.02%) DigitalOcean
11 6 (1.02%) Linode
12 5 (0.85%) Silverpop
13 4 (0.68%) Adobe Creative Cloud
13 4 (0.68%) GitHub
14 3 (0.51%) Datadog
14 3 (0.51%) Office 365
14 3 (0.51%) PaaS
14 3 (0.51%) Trello
Communications & Networking
1 16 (2.72%) Network Security
2 14 (2.38%) LAN
2 14 (2.38%) WAN
3 6 (1.02%) DNS
3 6 (1.02%) SMS
4 5 (0.85%) HTTP
4 5 (0.85%) Intranet
4 5 (0.85%) SSL
5 3 (0.51%) Firewall
6 2 (0.34%) Broadband
6 2 (0.34%) Internet
6 2 (0.34%) Intrusion Detection
6 2 (0.34%) Wireshark
7 1 (0.17%) DHCP
7 1 (0.17%) IP Telephony
7 1 (0.17%) Junos
7 1 (0.17%) Skype
7 1 (0.17%) VoIP
Database & Business Intelligence
1 39 (6.62%) MySQL
2 38 (6.45%) SQL Server
3 32 (5.43%) Big Data
4 23 (3.90%) Relational Database
5 22 (3.74%) Data Mining
5 22 (3.74%) Hadoop
6 18 (3.06%) Couchbase
7 17 (2.89%) NoSQL
8 14 (2.38%) MongoDB
9 13 (2.21%) QlikView
9 13 (2.21%) RDBMS
10 11 (1.87%) Data Warehouse
10 11 (1.87%) Power BI
11 10 (1.70%) Apache Cassandra
12 9 (1.53%) Amazon DynamoDB
12 9 (1.53%) Blockchain
12 9 (1.53%) MS Access
13 8 (1.36%) BusinessObjects
13 8 (1.36%) CouchDB
13 8 (1.36%) SQL Server Integration Services
Development Applications
1 28 (4.75%) Git (software)
2 26 (4.41%) JIRA
3 19 (3.23%) Jenkins
4 17 (2.89%) gulp
5 16 (2.72%) Grunt
5 16 (2.72%) TeamCity
6 14 (2.38%) Atlassian Bamboo
7 12 (2.04%) Selenium
7 12 (2.04%) SpecFlow
8 10 (1.70%) Visual Website Optimizer
9 9 (1.53%) Dreamweaver
10 8 (1.36%) Bitbucket
11 7 (1.19%) Team Foundation Server
12 6 (1.02%) Octopus Deploy
12 6 (1.02%) Visual Studio Team System
13 4 (0.68%) Visual Studio
14 2 (0.34%) Metasploit
14 2 (0.34%) webpack
15 1 (0.17%) git-flow
15 1 (0.17%) Visual Studio Code
General
1 589 (100.00%) Marketing
2 209 (35.48%) Finance
3 153 (25.98%) Telecoms
4 136 (23.09%) Manufacturing
5 134 (22.75%) Electronics
6 89 (15.11%) Retail
7 47 (7.98%) Advertising
8 39 (6.62%) Banking
9 15 (2.55%) Games
10 11 (1.87%) Financial Institution
11 10 (1.70%) Brand Awareness
11 10 (1.70%) Publishing
12 5 (0.85%) Legal
12 5 (0.85%) Pharmaceutical
13 4 (0.68%) Interactive Media
13 4 (0.68%) Law
14 3 (0.51%) Front Office
15 2 (0.34%) Back Office
15 2 (0.34%) Private Banking
15 2 (0.34%) Spanish Language
Job Titles
1 127 (21.56%) Developer
2 62 (10.53%) Analyst
3 43 (7.30%) Marketing Manager
4 42 (7.13%) Senior Developer
5 34 (5.77%) Front End Developer (Client-Side Developer)
6 32 (5.43%) Digital Marketing Manager
7 31 (5.26%) Project Manager
8 30 (5.09%) Data Analyst
9 27 (4.58%) .NET Developer
10 26 (4.41%) Software Engineer
10 26 (4.41%) SQL Analyst
10 26 (4.41%) Web Manager
11 23 (3.90%) Digital Project Manager
11 23 (3.90%) PHP Developer
12 22 (3.74%) Consultant
13 21 (3.57%) Senior Analyst
14 18 (3.06%) Digital Executive
14 18 (3.06%) Linux Engineer
15 17 (2.89%) Finance Manager
15 17 (2.89%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 119 (20.20%) HTML
2 96 (16.30%) CSS
3 48 (8.15%) AngularJS
4 47 (7.98%) HTML5
5 46 (7.81%) React
6 42 (7.13%) .NET
7 40 (6.79%) CSS3
8 33 (5.60%) jQuery
9 28 (4.75%) ASP.NET
10 26 (4.41%) Sass
11 23 (3.90%) Twitter Bootstrap
12 21 (3.57%) Web Services
13 20 (3.40%) JSON
14 19 (3.23%) Ajax
14 19 (3.23%) LAMP
14 19 (3.23%) REST
14 19 (3.23%) Visualforce
15 17 (2.89%) XML
16 15 (2.55%) LEMP Stack
17 13 (2.21%) ASP.NET Web API
Miscellaneous
1 120 (20.37%) Analytical Skills
2 88 (14.94%) Social Media
3 64 (10.87%) User Experience
4 30 (5.09%) Blog
5 29 (4.92%) Algorithms
5 29 (4.92%) Marketing Technology
6 19 (3.23%) Fintech
7 17 (2.89%) Digital Media
8 16 (2.72%) Mobile App
9 12 (2.04%) Self-Motivation
10 9 (1.53%) Linux Command Line
11 8 (1.36%) Greenfield Project
11 8 (1.36%) N-Tier
12 7 (1.19%) Bitcoin
12 7 (1.19%) Data Structures
13 4 (0.68%) Cloud Native
13 4 (0.68%) PMI
14 3 (0.51%) Graphic Design
14 3 (0.51%) Management Information System
14 3 (0.51%) Podcast
Operating Systems
1 43 (7.30%) Linux
2 29 (4.92%) Windows
3 23 (3.90%) Windows Server
4 19 (3.23%) CentOS
5 14 (2.38%) Red Hat Enterprise Linux
5 14 (2.38%) Windows Server 2008
6 9 (1.53%) Apple iOS
6 9 (1.53%) Unix
7 7 (1.19%) Android
8 2 (0.34%) Kali Linux
9 1 (0.17%) Windows 10
9 1 (0.17%) Windows 7
9 1 (0.17%) Windows Server 2012
Processes & Methodologies
1 160 (27.16%) Analytics
2 159 (26.99%) Business Intelligence
3 149 (25.30%) Agile Software Development
4 137 (23.26%) Programme Management
5 116 (19.69%) E-Commerce
6 88 (14.94%) SEO
7 67 (11.38%) Software Engineering
8 65 (11.04%) Problem-Solving
9 49 (8.32%) Time Management
10 48 (8.15%) Front End Development
10 48 (8.15%) Project Management
10 48 (8.15%) Web Development
11 47 (7.98%) Email Marketing
12 45 (7.64%) DevOps
13 44 (7.47%) CRM
14 43 (7.30%) Content Management
15 42 (7.13%) Scrum
16 41 (6.96%) Pay per click
17 37 (6.28%) Marketing Strategy
17 37 (6.28%) Microservices
Programming Languages
1 134 (22.75%) SQL
2 120 (20.37%) Python
3 103 (17.49%) JavaScript
4 71 (12.05%) Java
5 57 (9.68%) C#
6 51 (8.66%) PHP
7 40 (6.79%) Go
8 33 (5.60%) R
9 26 (4.41%) Bash Shell
10 25 (4.24%) VB
11 23 (3.90%) C++
12 19 (3.23%) Apex Code
12 19 (3.23%) T-SQL
13 18 (3.06%) Perl
14 17 (2.89%) Ruby
15 14 (2.38%) Bourne shell
15 14 (2.38%) Korn
16 13 (2.21%) PL/SQL
17 11 (1.87%) PowerShell
18 8 (1.36%) C
Qualifications
1 111 (18.85%) Degree
2 11 (1.87%) Numerate Degree
3 7 (1.19%) Computer Science Degree
3 7 (1.19%) MBA
4 6 (1.02%) PRINCE2 Certification
5 5 (0.85%) CIPD
5 5 (0.85%) Master's Degree
5 5 (0.85%) Security Cleared
6 4 (0.68%) MCSA
6 4 (0.68%) MCSE
6 4 (0.68%) Microsoft Certification
6 4 (0.68%) PMI Certification
7 3 (0.51%) SC Cleared
8 2 (0.34%) GCIA
8 2 (0.34%) GCIH
8 2 (0.34%) GSNA
8 2 (0.34%) ISEB
8 2 (0.34%) PMP
8 2 (0.34%) SANS
9 1 (0.17%) (ISC)2 CCSP
Quality Assurance & Compliance
1 17 (2.89%) Data Quality
2 7 (1.19%) QA
3 4 (0.68%) GDPR
3 4 (0.68%) PMO
4 3 (0.51%) SLA
5 2 (0.34%) Actionable Recommendations
6 1 (0.17%) ISO 20022
6 1 (0.17%) ISO 9001
6 1 (0.17%) ISO/IEC 27001
6 1 (0.17%) SEPA
System Software
1 42 (7.13%) Docker
2 18 (3.06%) Active Directory
3 6 (1.02%) VMware Infrastructure
4 3 (0.51%) Virtual Servers
5 2 (0.34%) Snort
5 2 (0.34%) Squid
5 2 (0.34%) Virtual Machines
6 1 (0.17%) Apache Flume
6 1 (0.17%) LXC
6 1 (0.17%) Varnish
6 1 (0.17%) XenApp
6 1 (0.17%) XenDesktop
Systems Management
1 50 (8.49%) Kubernetes
2 29 (4.92%) Ansible
3 25 (4.24%) Opscode Chef
4 24 (4.07%) Puppet
4 24 (4.07%) Terraform
5 5 (0.85%) Kibana
5 5 (0.85%) logstash
6 4 (0.68%) Failover Clustering
6 4 (0.68%) Microsoft Clustering
7 3 (0.51%) Data Guard
7 3 (0.51%) Nagios
7 3 (0.51%) Oracle Enterprise Manager
7 3 (0.51%) Oracle RMAN
7 3 (0.51%) Packer
7 3 (0.51%) Systems Management Server (SMS)
7 3 (0.51%) ZABBIX
8 2 (0.34%) FTK
8 2 (0.34%) Nessus
8 2 (0.34%) Nexpose
8 2 (0.34%) QRadar
Vendors
1 135 (22.92%) SAP
2 116 (19.69%) Google
3 71 (12.05%) Adobe
4 61 (10.36%) Microsoft
5 44 (7.47%) Salesforce.com
6 32 (5.43%) Facebook
7 30 (5.09%) Pardot
8 29 (4.92%) Tableau
9 25 (4.24%) Oracle
10 19 (3.23%) Red Hat
11 16 (2.72%) CheckPoint
11 16 (2.72%) Cisco
12 14 (2.38%) NETGEAR
13 12 (2.04%) Sitecore
14 11 (1.87%) HubSpot
14 11 (1.87%) Salesforce Marketing Cloud
15 8 (1.36%) Zend
16 7 (1.19%) Hotjar
16 7 (1.19%) hybris
16 7 (1.19%) Rackspace