Period
to 21 May 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 May 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
21 May 2018
Same period 2017 Same period 2016
Rank 336 259 271
Rank change year-on-year -77 +12 +8
Permanent jobs citing Digital Marketing 673 905 1,064
As % of all permanent IT jobs advertised in London 0.98% 1.33% 1.29%
As % of the Processes & Methodologies category 1.07% 1.45% 1.42%
Number of salaries quoted 549 735 931
London median annual salary £52,500 £50,000 £49,000
Median salary % change year-on-year +5.00% +2.04% +8.89%
10th Percentile £27,500 £31,250 £27,000
90th Percentile £90,000 £87,500 £87,500
England median annual salary £45,000 £45,000 £45,000

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,190 62,246 75,098
As % of all permanent IT jobs advertised in London 91.75% 91.42% 91.15%
Number of salaries quoted 51,135 51,664 64,483
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £35,750 £34,538 £33,250
90th Percentile £93,750 £90,000 £86,700
England median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing in London over the 6 months to 21 May 2018.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 21 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -48 94 £45,000 - 29
West London +32 38 £55,000 +12.24% 21
East London -15 14 £68,750 +22.22% 6
South London -21 11 £42,500 -17.07% 1
North London - 7 £42,500 - 1
Digital Marketing
England

For the 6 months to 21 May 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 673 (100.00%) Marketing
2 214 (31.80%) Finance
3 198 (29.42%) Analytics
4 143 (21.25%) Telecoms
5 140 (20.80%) SEO
6 137 (20.36%) Google
7 133 (19.76%) E-Commerce
8 130 (19.32%) Programme Management
9 126 (18.72%) Agile Software Development
10 123 (18.28%) Manufacturing
11 121 (17.98%) Business Intelligence
12 116 (17.24%) SAP
12 116 (17.24%) Social Media
13 112 (16.64%) HTML
13 112 (16.64%) Electronics
13 112 (16.64%) Pay per click
14 111 (16.49%) JavaScript
15 102 (15.16%) Degree
16 98 (14.56%) CSS
17 90 (13.37%) CRM
17 90 (13.37%) Analytical Skills
18 86 (12.78%) SQL
19 84 (12.48%) Advertising
20 83 (12.33%) Google Analytics
21 81 (12.04%) User Experience
22 77 (11.44%) Marketing Strategy
22 77 (11.44%) Retail
23 71 (10.55%) Email Marketing
24 70 (10.40%) Adobe
25 68 (10.10%) Project Management

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (6.69%) CMS
2 28 (4.16%) Adobe Experience Manager
3 22 (3.27%) Apache Spark
4 19 (2.82%) SAS
5 15 (2.23%) WordPress
6 12 (1.78%) Sitecore CMS
7 11 (1.63%) Umbraco
8 10 (1.49%) Drupal
8 10 (1.49%) Elasticsearch
9 9 (1.34%) EPiServer
10 6 (0.89%) Commerce Server
10 6 (0.89%) Confluence
10 6 (0.89%) SharePoint
10 6 (0.89%) WebSphere
11 3 (0.45%) Apache
12 2 (0.30%) Apache Solr
12 2 (0.30%) Exchange Server 2007
12 2 (0.30%) Exchange Server 2010
12 2 (0.30%) IIS
12 2 (0.30%) MS Exchange
Applications
1 30 (4.46%) Microsoft Excel
2 27 (4.01%) Photoshop
3 13 (1.93%) Microsoft Office
4 12 (1.78%) Microsoft PowerPoint
5 10 (1.49%) SPSS
6 8 (1.19%) InDesign
7 6 (0.89%) Adobe Illustrator
7 6 (0.89%) Spreadsheet
8 4 (0.59%) Adobe Creative Suite
9 3 (0.45%) Microsoft Project
10 1 (0.15%) Adobe After Effects
10 1 (0.15%) Adobe Premiere
10 1 (0.15%) InVision
10 1 (0.15%) MS Visio
Business Applications
1 14 (2.08%) Magento
2 12 (1.78%) Eloqua
3 10 (1.49%) Salesforce.com CRM
4 7 (1.04%) Dynamics CRM
5 6 (0.89%) SAP Hybris
6 5 (0.74%) Unica
7 3 (0.45%) WebTrends
8 2 (0.30%) Distributed Ledger
8 2 (0.30%) Payment Gateway
9 1 (0.15%) Adobe Campaign
9 1 (0.15%) nopCommerce
9 1 (0.15%) OpenCart
9 1 (0.15%) Shopify
Cloud Services
1 83 (12.33%) Google Analytics
2 57 (8.47%) Amazon AWS
3 51 (7.58%) AdWords
4 45 (6.69%) SaaS
5 25 (3.71%) Microsoft Azure
6 21 (3.12%) MailChimp
7 18 (2.67%) Adobe Analytics
8 13 (1.93%) Serverless
9 10 (1.49%) Office 365
10 8 (1.19%) Adobe Creative Cloud
10 8 (1.19%) GitHub
10 8 (1.19%) Google Tag Manager
11 6 (0.89%) Cloud Computing
11 6 (0.89%) Google Cloud Platform
12 5 (0.74%) Amazon EC2
13 4 (0.59%) Amazon S3
13 4 (0.59%) AWS Lambda
14 3 (0.45%) Amazon SQS
14 3 (0.45%) Trello
15 2 (0.30%) AWS CloudFormation
Communications & Networking
1 22 (3.27%) HTTP
2 16 (2.38%) Internet
3 13 (1.93%) SMS
4 5 (0.74%) VPN
5 4 (0.59%) Broadband
6 2 (0.30%) DHCP
6 2 (0.30%) DNS
6 2 (0.30%) Firewall
6 2 (0.30%) SSL
7 1 (0.15%) AMQP
7 1 (0.15%) IMAP
7 1 (0.15%) Intranet
7 1 (0.15%) OpenLDAP
7 1 (0.15%) SAN
7 1 (0.15%) SSH
7 1 (0.15%) TCP/IP
Database & Business Intelligence
1 37 (5.50%) Big Data
2 25 (3.71%) SQL Server
3 23 (3.42%) Hadoop
4 21 (3.12%) Data Warehouse
5 17 (2.53%) Apache Cassandra
6 16 (2.38%) Amazon DynamoDB
7 15 (2.23%) Apache Hive
8 14 (2.08%) SQL Server Integration Services
9 13 (1.93%) CouchDB
10 11 (1.63%) NoSQL
11 10 (1.49%) MySQL
12 9 (1.34%) Relational Database
12 9 (1.34%) SQL Server 2008
13 5 (0.74%) Data Lake
13 5 (0.74%) MongoDB
13 5 (0.74%) Oracle Reports
13 5 (0.74%) SQL Server Reporting Services
14 3 (0.45%) Impala
14 3 (0.45%) SQL Server 2014
14 3 (0.45%) Star Schema
Development Applications
1 26 (3.86%) Git (software)
2 25 (3.71%) JIRA
3 16 (2.38%) Jenkins
4 15 (2.23%) Visual Studio
5 14 (2.08%) TeamCity
6 9 (1.34%) Team Foundation Server
7 7 (1.04%) Atlassian Bamboo
8 6 (0.89%) Dreamweaver
8 6 (0.89%) Grunt
8 6 (0.89%) Octopus Deploy
9 5 (0.74%) gulp
9 5 (0.74%) Vagrant
10 4 (0.59%) Gradle
10 4 (0.59%) Hudson
11 3 (0.45%) Gemini Tracker
12 2 (0.30%) JUnit
12 2 (0.30%) Mockito
12 2 (0.30%) TestNG
13 1 (0.15%) JMeter
13 1 (0.15%) Selenium
General
1 673 (100.00%) Marketing
2 214 (31.80%) Finance
3 143 (21.25%) Telecoms
4 123 (18.28%) Manufacturing
5 112 (16.64%) Electronics
6 84 (12.48%) Advertising
7 77 (11.44%) Retail
8 33 (4.90%) Banking
9 16 (2.38%) Games
10 10 (1.49%) Brand Awareness
11 7 (1.04%) Pharmaceutical
12 6 (0.89%) Publishing
13 5 (0.74%) Cantonese Language
13 5 (0.74%) Legal
13 5 (0.74%) Mandarin Language
14 4 (0.59%) Law
14 4 (0.59%) Private Banking
15 2 (0.30%) Automotive
15 2 (0.30%) Back Office
15 2 (0.30%) Front Office
Job Titles
1 112 (16.64%) Developer
2 88 (13.08%) Marketing Manager
3 58 (8.62%) Analyst
4 32 (4.75%) Senior Manager
5 31 (4.61%) Digital Marketing Manager
6 30 (4.46%) Architect
6 30 (4.46%) Consultant
7 29 (4.31%) Marketing Executive
8 26 (3.86%) .NET Developer
9 24 (3.57%) Digital Executive
10 23 (3.42%) Marketing Specialist
11 22 (3.27%) Front End Developer (Client-Side Developer)
12 21 (3.12%) Analytics Manager
13 19 (2.82%) C# Developer
13 19 (2.82%) Digital Marketing Specialist
14 18 (2.67%) C# .NET Developer
14 18 (2.67%) Digital Marketing Executive
15 17 (2.53%) Senior Developer
16 16 (2.38%) Campaign Manager
16 16 (2.38%) Head of Digital
Libraries, Frameworks & Software Standards
1 112 (16.64%) HTML
2 98 (14.56%) CSS
3 44 (6.54%) .NET
4 38 (5.65%) AngularJS
5 32 (4.75%) HTML5
6 30 (4.46%) React
7 28 (4.16%) jQuery
8 23 (3.42%) Web Services
9 22 (3.27%) Node.js
10 21 (3.12%) ASP.NET
11 20 (2.97%) RESTful
12 19 (2.82%) CSS3
12 19 (2.82%) REST
12 19 (2.82%) XML
13 18 (2.67%) ASP.NET Web API
14 14 (2.08%) ASP.NET MVC
15 12 (1.78%) Kafka
15 12 (1.78%) Sass
16 11 (1.63%) Ajax
16 11 (1.63%) JSON
Miscellaneous
1 116 (17.24%) Social Media
2 90 (13.37%) Analytical Skills
3 81 (12.04%) User Experience
4 40 (5.94%) Blog
5 25 (3.71%) Marketing Technology
6 23 (3.42%) Digital Media
7 21 (3.12%) Self-Motivation
8 20 (2.97%) Mobile App
9 19 (2.82%) Fintech
10 18 (2.67%) Computer Science
11 17 (2.53%) Algorithms
11 17 (2.53%) Greenfield Project
12 13 (1.93%) Graphic Design
13 11 (1.63%) Cloud Native
14 9 (1.34%) Life Science
14 9 (1.34%) Linux Command Line
15 8 (1.19%) FMCG
16 7 (1.04%) Data Structures
17 5 (0.74%) Data Protection Act
17 5 (0.74%) Internet of Things
Operating Systems
1 29 (4.31%) Linux
2 13 (1.93%) Windows
3 6 (0.89%) Unix
4 5 (0.74%) CentOS
4 5 (0.74%) Windows 10
4 5 (0.74%) Windows 7
5 4 (0.59%) Windows Server
5 4 (0.59%) Windows Server 2008
6 2 (0.30%) Apple iOS
6 2 (0.30%) Windows Server 2012
7 1 (0.15%) Android
7 1 (0.15%) Red Hat Enterprise Linux
7 1 (0.15%) Solaris
7 1 (0.15%) SUSE
7 1 (0.15%) SUSE Linux Enterprise Server
7 1 (0.15%) Windows 2000 Server
7 1 (0.15%) Windows Server 2003
Processes & Methodologies
1 198 (29.42%) Analytics
2 140 (20.80%) SEO
3 133 (19.76%) E-Commerce
4 130 (19.32%) Programme Management
5 126 (18.72%) Agile Software Development
6 121 (17.98%) Business Intelligence
7 112 (16.64%) Pay per click
8 90 (13.37%) CRM
9 77 (11.44%) Marketing Strategy
10 71 (10.55%) Email Marketing
11 68 (10.10%) Project Management
12 59 (8.77%) B2B
13 57 (8.47%) Marketing Automation
14 54 (8.02%) Web Development
15 53 (7.88%) Problem-Solving
16 51 (7.58%) Web Analytics
17 47 (6.98%) Stakeholder Management
18 46 (6.84%) Scrum
19 45 (6.69%) Copywriting
20 44 (6.54%) Business Development
Programming Languages
1 111 (16.49%) JavaScript
2 86 (12.78%) SQL
3 62 (9.21%) Python
4 61 (9.06%) Java
5 48 (7.13%) C#
6 32 (4.75%) Go
7 18 (2.67%) Bash Shell
7 18 (2.67%) PHP
8 15 (2.23%) Ruby
9 14 (2.08%) R
9 14 (2.08%) TypeScript
10 12 (1.78%) PowerShell
10 12 (1.78%) T-SQL
11 10 (1.49%) Apex Code
12 9 (1.34%) ES6
12 9 (1.34%) VB.NET
13 8 (1.19%) Perl
13 8 (1.19%) Scala
14 7 (1.04%) C
14 7 (1.04%) Shell Script
Qualifications
1 102 (15.16%) Degree
2 17 (2.53%) Numerate Degree
3 10 (1.49%) PMI Certification
3 10 (1.49%) PMP
4 7 (1.04%) Computer Science Degree
5 6 (0.89%) ITIL Certification
6 5 (0.74%) MBA
6 5 (0.74%) PhD
7 3 (0.45%) AWS Certification
8 2 (0.30%) Analytics IQ
8 2 (0.30%) CISSP
8 2 (0.30%) Master's Degree
8 2 (0.30%) Oracle Certification
9 1 (0.15%) A+ Certification
9 1 (0.15%) APMP
9 1 (0.15%) BC Cleared
9 1 (0.15%) ISTQB
9 1 (0.15%) SC Cleared
9 1 (0.15%) Security Cleared
Quality Assurance & Compliance
1 36 (5.35%) QA
2 8 (1.19%) GDPR
3 7 (1.04%) Data Quality
4 3 (0.45%) Actionable Recommendations
4 3 (0.45%) ISO/IEC 27001
4 3 (0.45%) PCI DSS
5 2 (0.30%) Basel III
5 2 (0.30%) GCP
5 2 (0.30%) PSD2
5 2 (0.30%) SEPA
5 2 (0.30%) SLA
5 2 (0.30%) TARGET2
6 1 (0.15%) DICOM
6 1 (0.15%) HL7
6 1 (0.15%) ISO 9001
6 1 (0.15%) PMO
6 1 (0.15%) Sarbanes-Oxley
System Software
1 27 (4.01%) Docker
2 8 (1.19%) Active Directory
3 5 (0.74%) VMware Infrastructure
4 3 (0.45%) HDFS
5 2 (0.30%) Apache Flume
5 2 (0.30%) XenDesktop
6 1 (0.15%) NFS
6 1 (0.15%) Samba
6 1 (0.15%) Virtual Machines
6 1 (0.15%) VMware ESXi
6 1 (0.15%) XenApp
Systems Management
1 13 (1.93%) Kubernetes
2 8 (1.19%) SCCM
2 8 (1.19%) Terraform
3 7 (1.04%) Ansible
3 7 (1.04%) Opscode Chef
3 7 (1.04%) Puppet
4 5 (0.74%) Consul
4 5 (0.74%) Packer
5 4 (0.59%) Docker Swarm
5 4 (0.59%) Nagios
6 3 (0.45%) Hadoop YARN
6 3 (0.45%) Oozie
7 2 (0.30%) cPanel
7 2 (0.30%) Plesk
8 1 (0.15%) EnCase
8 1 (0.15%) FTK
8 1 (0.15%) Microsoft Intune
8 1 (0.15%) Oracle ZFS
8 1 (0.15%) Salt
8 1 (0.15%) Sysdig
Vendors
1 137 (20.36%) Google
2 116 (17.24%) SAP
3 70 (10.40%) Adobe
4 52 (7.73%) Salesforce.com
5 34 (5.05%) Facebook
6 32 (4.75%) Sitecore
7 31 (4.61%) Pardot
8 28 (4.16%) Marketo
8 28 (4.16%) Twitter
9 27 (4.01%) Microsoft
10 19 (2.82%) Oracle
10 19 (2.82%) Salesforce Marketing Cloud
11 14 (2.08%) IBM
12 12 (1.78%) HubSpot
12 12 (1.78%) hybris
13 11 (1.63%) Informatica
14 10 (1.49%) Cognizant
15 9 (1.34%) Optimizely
15 9 (1.34%) VMware
16 6 (0.89%) Venda