Period
to 17 November 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 17 November 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
17 Nov 2018
Same period 2017 Same period 2016
Rank 334 257 288
Rank change year-on-year -77 +31 -21
Permanent jobs citing Digital Marketing 638 1,046 909
As % of all permanent IT jobs advertised in London 0.95% 1.38% 1.19%
As % of the Processes & Methodologies category 1.04% 1.49% 1.30%
Number of salaries quoted 505 803 804
London median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +11.11%
10th Percentile £31,550 £31,250 £27,500
90th Percentile £92,500 £91,000 £82,500
England median annual salary £45,000 £47,500 £42,500
% change year-on-year -5.26% +11.76% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 61,214 70,151 69,914
As % of all permanent IT jobs advertised in London 91.60% 92.80% 91.90%
Number of salaries quoted 49,476 54,024 60,190
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,492
90th Percentile £95,000 £90,000 £88,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing in London over the 6 months to 17 November 2018.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 17 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -34 104 £52,500 - 12
West London +18 28 £52,500 +5.00% 14
South London -26 14 £50,000 +66.67% 8
East London -14 9 £60,000 +60.00% 12
North London +10 5 £35,000 -65.00% 2
Digital Marketing
England

For the 6 months to 17 November 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 638 (100.00%) Marketing
2 197 (30.88%) Finance
3 180 (28.21%) Analytics
4 159 (24.92%) Agile Software Development
5 141 (22.10%) Business Intelligence
6 137 (21.47%) Telecoms
7 129 (20.22%) HTML
8 126 (19.75%) Programme Management
9 124 (19.44%) E-Commerce
10 122 (19.12%) SAP
11 121 (18.97%) Manufacturing
12 120 (18.81%) SQL
12 120 (18.81%) Analytical Skills
13 119 (18.65%) Electronics
14 116 (18.18%) Google
15 115 (18.03%) Retail
16 110 (17.24%) JavaScript
16 110 (17.24%) Python
17 101 (15.83%) CSS
18 99 (15.52%) Degree
19 82 (12.85%) Adobe
20 75 (11.76%) Social Media
20 75 (11.76%) Problem-Solving
21 74 (11.60%) Java
22 73 (11.44%) CRM
22 73 (11.44%) Amazon AWS
23 70 (10.97%) User Experience
23 70 (10.97%) SEO
24 64 (10.03%) Google Analytics
25 59 (9.25%) Software Engineering

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (8.31%) CMS
2 33 (5.17%) WordPress
3 22 (3.45%) EPiServer
4 18 (2.82%) Adobe Experience Manager
4 18 (2.82%) SAS
5 17 (2.66%) Apache Spark
6 15 (2.35%) Elasticsearch
7 14 (2.19%) Apache
8 11 (1.72%) nginx
9 10 (1.57%) Drupal
10 8 (1.25%) SharePoint
10 8 (1.25%) Sitecore CMS
11 6 (0.94%) Apache Solr
12 5 (0.78%) Umbraco
13 4 (0.63%) Confluence
14 3 (0.47%) Apache Pig
15 2 (0.31%) Commerce Server
15 2 (0.31%) OpenStack
15 2 (0.31%) WebSphere
16 1 (0.16%) SugarCRM
Applications
1 34 (5.33%) Microsoft Excel
2 25 (3.92%) Photoshop
3 12 (1.88%) Microsoft Office
4 11 (1.72%) Adobe Illustrator
5 10 (1.57%) Microsoft PowerPoint
6 9 (1.41%) InDesign
7 8 (1.25%) Adobe Creative Suite
8 4 (0.63%) Chatbot
9 3 (0.47%) InVision
9 3 (0.47%) MS Visio
10 1 (0.16%) Adobe After Effects
10 1 (0.16%) Microsoft Project
10 1 (0.16%) SPSS
Business Applications
1 9 (1.41%) Adobe Campaign
1 9 (1.41%) Eloqua
2 8 (1.25%) Oracle Payables
2 8 (1.25%) Oracle Receivables
3 5 (0.78%) Salesforce.com CRM
4 4 (0.63%) Dynamics CRM
5 3 (0.47%) Radian6
6 2 (0.31%) Dynamics AX
6 2 (0.31%) Magento
6 2 (0.31%) SAP Hybris
7 1 (0.16%) Dynamics NAV
7 1 (0.16%) NetSuite
7 1 (0.16%) Payment Gateway
7 1 (0.16%) Raiser's Edge
7 1 (0.16%) Remedy ITSM
7 1 (0.16%) Sprinklr
Cloud Services
1 73 (11.44%) Amazon AWS
2 64 (10.03%) Google Analytics
3 49 (7.68%) SaaS
4 38 (5.96%) Microsoft Azure
5 24 (3.76%) Adobe Analytics
6 21 (3.29%) Google Cloud Platform
7 19 (2.98%) AdWords
8 10 (1.57%) Adobe Creative Cloud
9 8 (1.25%) Google Tag Manager
9 8 (1.25%) PaaS
10 7 (1.10%) GitHub
11 6 (0.94%) MailChimp
12 5 (0.78%) Silverpop
13 4 (0.63%) npm
13 4 (0.63%) Office 365
13 4 (0.63%) Yarn
14 3 (0.47%) Datadog
14 3 (0.47%) Serverless
15 2 (0.31%) Amazon EC2
15 2 (0.31%) Mimecast
Communications & Networking
1 12 (1.88%) SMS
2 11 (1.72%) Broadband
2 11 (1.72%) Network Security
2 11 (1.72%) WAN
3 10 (1.57%) Internet
3 10 (1.57%) LAN
4 7 (1.10%) DNS
5 5 (0.78%) Firewall
5 5 (0.78%) HTTP
5 5 (0.78%) SSL
5 5 (0.78%) Wi-Fi
6 3 (0.47%) Intrusion Detection
7 2 (0.31%) 5G
7 2 (0.31%) VoIP
7 2 (0.31%) VPN
7 2 (0.31%) Wireshark
8 1 (0.16%) MPLS
8 1 (0.16%) NetScaler
8 1 (0.16%) SAN
8 1 (0.16%) TCP/IP
Database & Business Intelligence
1 46 (7.21%) SQL Server
2 35 (5.49%) MySQL
3 33 (5.17%) Big Data
4 22 (3.45%) Hadoop
5 21 (3.29%) Data Mining
6 17 (2.66%) SQL Server Integration Services
7 15 (2.35%) MongoDB
7 15 (2.35%) Relational Database
8 14 (2.19%) Data Warehouse
9 13 (2.04%) Apache Hive
9 13 (2.04%) QlikView
10 12 (1.88%) Apache Cassandra
10 12 (1.88%) PostgreSQL
10 12 (1.88%) Power BI
11 11 (1.72%) Couchbase
11 11 (1.72%) NoSQL
12 9 (1.41%) SQL Server 2008
13 8 (1.25%) Blockchain
13 8 (1.25%) MS Access
13 8 (1.25%) RDBMS
Development Applications
1 35 (5.49%) Git (software)
2 27 (4.23%) JIRA
3 19 (2.98%) Grunt
3 19 (2.98%) gulp
4 17 (2.66%) Jenkins
5 14 (2.19%) TeamCity
6 12 (1.88%) Team Foundation Server
7 10 (1.57%) Atlassian Bamboo
8 9 (1.41%) Dreamweaver
8 9 (1.41%) Selenium
8 9 (1.41%) SpecFlow
8 9 (1.41%) Visual Website Optimizer
9 8 (1.25%) Bitbucket
9 8 (1.25%) Visual Studio Team System
10 7 (1.10%) Visual Studio
11 6 (0.94%) Octopus Deploy
11 6 (0.94%) webpack
12 5 (0.78%) git-flow
13 4 (0.63%) PHPUnit
13 4 (0.63%) Subversion
General
1 638 (100.00%) Marketing
2 197 (30.88%) Finance
3 137 (21.47%) Telecoms
4 121 (18.97%) Manufacturing
5 119 (18.65%) Electronics
6 115 (18.03%) Retail
7 49 (7.68%) Advertising
8 29 (4.55%) Banking
9 19 (2.98%) Games
10 13 (2.04%) Publishing
11 9 (1.41%) Brand Awareness
12 7 (1.10%) Pharmaceutical
12 7 (1.10%) Private Banking
13 5 (0.78%) Back Office
13 5 (0.78%) Legal
14 4 (0.63%) Interactive Media
15 3 (0.47%) German Language
15 3 (0.47%) Italian Language
15 3 (0.47%) Law
15 3 (0.47%) Retail Banking
Job Titles
1 114 (17.87%) Developer
2 61 (9.56%) Analyst
3 34 (5.33%) Marketing Manager
4 31 (4.86%) Front End Developer (Client-Side Developer)
5 30 (4.70%) Consultant
5 30 (4.70%) Senior Developer
6 28 (4.39%) Data Analyst
6 28 (4.39%) Software Engineer
7 27 (4.23%) Digital Marketing Manager
8 22 (3.45%) Head of Digital
9 21 (3.29%) Architect
10 20 (3.13%) Data Engineer
10 20 (3.13%) SQL Analyst
11 19 (2.98%) .NET Developer
11 19 (2.98%) PHP Developer
11 19 (2.98%) Project Manager
11 19 (2.98%) Senior Analyst
12 18 (2.82%) DevOps Engineer
12 18 (2.82%) Senior Manager
13 17 (2.66%) Development Manager
Libraries, Frameworks & Software Standards
1 129 (20.22%) HTML
2 101 (15.83%) CSS
3 54 (8.46%) HTML5
4 48 (7.52%) React
5 42 (6.58%) CSS3
6 40 (6.27%) jQuery
7 39 (6.11%) AngularJS
8 37 (5.80%) Web Services
9 36 (5.64%) .NET
10 29 (4.55%) Sass
11 24 (3.76%) Spring
12 21 (3.29%) ASP.NET
13 19 (2.98%) LAMP
13 19 (2.98%) Node.js
14 18 (2.82%) Twitter Bootstrap
15 17 (2.66%) Backbone.js
16 16 (2.51%) Ajax
16 16 (2.51%) LEMP Stack
16 16 (2.51%) XML
17 15 (2.35%) Visualforce
Miscellaneous
1 120 (18.81%) Analytical Skills
2 75 (11.76%) Social Media
3 70 (10.97%) User Experience
4 33 (5.17%) Mobile App
5 32 (5.02%) Marketing Technology
6 27 (4.23%) Algorithms
6 27 (4.23%) Computer Science
6 27 (4.23%) Self-Motivation
7 23 (3.61%) Fintech
8 18 (2.82%) Digital Media
9 15 (2.35%) Blog
10 13 (2.04%) Linux Command Line
11 10 (1.57%) Data Structures
11 10 (1.57%) iPhone
12 9 (1.41%) Greenfield Project
13 7 (1.10%) Bitcoin
13 7 (1.10%) Cloud Native
13 7 (1.10%) Management Information System
13 7 (1.10%) Virtual Team
14 6 (0.94%) N-Tier
Operating Systems
1 46 (7.21%) Linux
2 23 (3.61%) Windows
3 14 (2.19%) CentOS
3 14 (2.19%) Windows Server
4 10 (1.57%) Apple iOS
4 10 (1.57%) Red Hat Enterprise Linux
5 9 (1.41%) Windows Server 2008
6 8 (1.25%) Android
7 7 (1.10%) Unix
8 2 (0.31%) Debian
8 2 (0.31%) Kali Linux
9 1 (0.16%) Ubuntu
9 1 (0.16%) Windows 10
9 1 (0.16%) Windows 7
Processes & Methodologies
1 180 (28.21%) Analytics
2 159 (24.92%) Agile Software Development
3 141 (22.10%) Business Intelligence
4 126 (19.75%) Programme Management
5 124 (19.44%) E-Commerce
6 75 (11.76%) Problem-Solving
7 73 (11.44%) CRM
8 70 (10.97%) SEO
9 59 (9.25%) Software Engineering
10 54 (8.46%) Web Development
11 53 (8.31%) Stakeholder Management
12 52 (8.15%) DevOps
12 52 (8.15%) Marketing Strategy
13 46 (7.21%) Front End Development
13 46 (7.21%) Project Management
14 44 (6.90%) Content Management
15 36 (5.64%) Microservices
15 36 (5.64%) Test Automation
16 35 (5.49%) Pay per click
17 34 (5.33%) Scrum
Programming Languages
1 120 (18.81%) SQL
2 110 (17.24%) JavaScript
2 110 (17.24%) Python
3 74 (11.60%) Java
4 49 (7.68%) C#
5 47 (7.37%) PHP
6 38 (5.96%) Go
7 33 (5.17%) R
8 25 (3.92%) T-SQL
9 23 (3.61%) C++
10 20 (3.13%) Bash Shell
10 20 (3.13%) VB
11 15 (2.35%) Apex Code
11 15 (2.35%) Ruby
12 14 (2.19%) PowerShell
13 13 (2.04%) Perl
14 11 (1.72%) C
14 11 (1.72%) PL/SQL
15 9 (1.41%) Korn
15 9 (1.41%) Scala
Qualifications
1 99 (15.52%) Degree
2 11 (1.72%) Computer Science Degree
3 8 (1.25%) Master's Degree
4 5 (0.78%) MCSA
4 5 (0.78%) MCSE
4 5 (0.78%) Microsoft Certification
4 5 (0.78%) Numerate Degree
4 5 (0.78%) PMI Certification
5 4 (0.63%) MBA
5 4 (0.63%) PMP
6 3 (0.47%) CIPD
6 3 (0.47%) ISEB
6 3 (0.47%) ISTQB
7 2 (0.31%) Cisco Certification
7 2 (0.31%) CISSP
7 2 (0.31%) GCIA
7 2 (0.31%) GCIH
7 2 (0.31%) GSNA
7 2 (0.31%) SC Cleared
7 2 (0.31%) Security Cleared
Quality Assurance & Compliance
1 14 (2.19%) QA
2 12 (1.88%) Data Quality
3 8 (1.25%) PMO
4 6 (0.94%) GDPR
5 3 (0.47%) SLA
6 2 (0.31%) Actionable Recommendations
6 2 (0.31%) PCI DSS
7 1 (0.16%) ISO 20022
7 1 (0.16%) SEPA
System Software
1 47 (7.37%) Docker
2 10 (1.57%) Active Directory
3 7 (1.10%) VMware Infrastructure
4 3 (0.47%) Apache Flume
4 3 (0.47%) LXC
4 3 (0.47%) Virtual Machines
5 2 (0.31%) HDFS
5 2 (0.31%) Snort
5 2 (0.31%) Squid
6 1 (0.16%) KVM
6 1 (0.16%) Varnish
6 1 (0.16%) VMware ESXi
Systems Management
1 45 (7.05%) Kubernetes
2 28 (4.39%) Ansible
3 25 (3.92%) Opscode Chef
3 25 (3.92%) Puppet
4 18 (2.82%) Terraform
5 6 (0.94%) Kibana
6 5 (0.78%) Failover Clustering
6 5 (0.78%) logstash
6 5 (0.78%) Microsoft Clustering
6 5 (0.78%) Oozie
7 3 (0.47%) Nagios
7 3 (0.47%) ZABBIX
8 2 (0.31%) cPanel
8 2 (0.31%) EnCase
8 2 (0.31%) FTK
8 2 (0.31%) Nessus
8 2 (0.31%) Nexpose
8 2 (0.31%) Oracle Enterprise Manager
8 2 (0.31%) QRadar
8 2 (0.31%) Salt
Vendors
1 122 (19.12%) SAP
2 116 (18.18%) Google
3 82 (12.85%) Adobe
4 50 (7.84%) Microsoft
5 49 (7.68%) Salesforce.com
6 33 (5.17%) Tableau
7 31 (4.86%) Oracle
8 25 (3.92%) Facebook
9 19 (2.98%) Salesforce Marketing Cloud
10 18 (2.82%) Pardot
11 17 (2.66%) HubSpot
12 15 (2.35%) Sitecore
13 14 (2.19%) Red Hat
14 12 (1.88%) Informatica
14 12 (1.88%) Samsung
15 11 (1.72%) CheckPoint
15 11 (1.72%) Cisco
15 11 (1.72%) Twitter
16 10 (1.57%) Optimizely
17 9 (1.41%) NETGEAR