Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 254 282 261
Rank change year-on-year +28 -21 -43
Permanent jobs citing Digital Marketing 1039 908 1143
As % of all permanent IT jobs advertised in London 1.38% 1.19% 1.30%
As % of the Processes & Methodologies category 1.51% 1.31% 1.45%
Number of salaries quoted 798 798 904
London median annual salary £52,500 £50,000 £45,000
Median salary % change year-on-year +5.00% +11.11% -5.26%
10th Percentile £31,250 £27,500 £29,000
90th Percentile £90,000 £82,875 £75,000
England median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 69031 69078 78753
As % of all permanent IT jobs advertised in London 91.60% 90.65% 89.58%
Number of salaries quoted 53165 59470 66332
London median annual salary £60,000 £57,604 £55,000
Median salary % change year-on-year +4.16% +4.73% -
10th Percentile £35,000 £33,750 £33,000
90th Percentile £90,000 £88,750 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing in London over the 6 months to 22 November 2017.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +34 141 £52,500 +16.67% 18
South London +35 37 £30,000 -25.00% 6
West London -31 31 £50,000 +11.11% 5
East London -27 13 £37,500 -31.82% 2
North London 0 5 £100,000 +207.69% 1
Digital Marketing
England

For the 6 months to 22 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Digital Marketing.

1 1039 (100.00%) Marketing
2 481 (46.29%) Finance
3 432 (41.58%) Business Intelligence
4 406 (39.08%) Programme Management
5 404 (38.88%) Telecoms
6 401 (38.59%) SAP
7 400 (38.50%) Electronics
8 399 (38.40%) Manufacturing
9 297 (28.59%) Analytics
10 265 (25.51%) Agile Software Development
11 213 (20.50%) Google
12 198 (19.06%) HTML
13 192 (18.48%) Analytical Skills
14 185 (17.81%) JavaScript
15 181 (17.42%) SQL
16 177 (17.04%) Python
17 163 (15.69%) CSS
18 152 (14.63%) Degree
19 150 (14.44%) User Experience
20 148 (14.24%) SEO
21 146 (14.05%) E-Commerce
22 130 (12.51%) Social Media
23 128 (12.32%) Amazon AWS
24 127 (12.22%) Google Analytics
25 121 (11.65%) Java
25 121 (11.65%) Adobe
26 113 (10.88%) Big Data
27 108 (10.39%) Project Management
28 105 (10.11%) CRM
28 105 (10.11%) Pay per click

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 96 (9.24%) Apache Spark
2 59 (5.68%) CMS
3 32 (3.08%) WordPress
4 25 (2.41%) SAS
5 22 (2.12%) Apache Airflow
6 17 (1.64%) Elasticsearch
7 16 (1.54%) WebSphere
8 15 (1.44%) EPiServer
9 14 (1.35%) SharePoint
9 14 (1.35%) WebLogic
10 13 (1.25%) Apache
11 9 (0.87%) Confluence
12 8 (0.77%) Jupyter
13 6 (0.58%) Apache Solr
13 6 (0.58%) Drupal
14 5 (0.48%) Skype for Business
14 5 (0.48%) Tomcat
14 5 (0.48%) Umbraco
15 4 (0.38%) MS Exchange
15 4 (0.38%) nginx
Applications
1 92 (8.85%) Microsoft Excel
2 34 (3.27%) Microsoft Office
3 28 (2.69%) Microsoft PowerPoint
4 27 (2.60%) Photoshop
5 13 (1.25%) Adobe Illustrator
6 9 (0.87%) SPSS
7 7 (0.67%) Adobe Creative Suite
8 4 (0.38%) Microsoft Project
8 4 (0.38%) Spreadsheet
9 2 (0.19%) Chatbot
9 2 (0.19%) InDesign
9 2 (0.19%) InVision
10 1 (0.096%) Adobe After Effects
10 1 (0.096%) Adobe Captivate
Business Applications
1 37 (3.56%) Adobe Campaign
2 17 (1.64%) Eloqua
3 16 (1.54%) Dynamics CRM
4 13 (1.25%) Unica
5 12 (1.15%) Revive Adserver
6 7 (0.67%) WebTrends
7 6 (0.58%) Magento
7 6 (0.58%) Salesforce.com CRM
8 3 (0.29%) Sprinklr
9 2 (0.19%) Exchequer
9 2 (0.19%) R3 Corda
10 1 (0.096%) Dynamics AX
10 1 (0.096%) Dynamics NAV
10 1 (0.096%) NetSuite
10 1 (0.096%) SAP CRM
10 1 (0.096%) Social Studio
Cloud Services
1 128 (12.32%) Amazon AWS
2 127 (12.22%) Google Analytics
3 74 (7.12%) AdWords
4 56 (5.39%) Microsoft Azure
5 43 (4.14%) Google Cloud Platform
6 26 (2.50%) SaaS
7 24 (2.31%) Adobe Analytics
8 14 (1.35%) GitHub
8 14 (1.35%) Google Tag Manager
8 14 (1.35%) MailChimp
9 10 (0.96%) AWS CloudFormation
10 9 (0.87%) Amazon EC2
11 8 (0.77%) Amazon CloudWatch
11 8 (0.77%) AWS Lambda
11 8 (0.77%) Serverless
11 8 (0.77%) Virtual Private Cloud
12 7 (0.67%) Office 365
12 7 (0.67%) Silverpop
13 6 (0.58%) Heroku
14 5 (0.48%) G Suite
Communications & Networking
1 17 (1.64%) HTTP
2 12 (1.15%) VPN
3 11 (1.06%) Firewall
4 10 (0.96%) Internet
5 8 (0.77%) SMS
5 8 (0.77%) SSL
5 8 (0.77%) TCP/IP
6 5 (0.48%) DNS
7 4 (0.38%) Wi-Fi
8 3 (0.29%) Cisco ISE
8 3 (0.29%) Cisco Nexus
8 3 (0.29%) Ethernet
8 3 (0.29%) IP Telephony
8 3 (0.29%) Kerberos
8 3 (0.29%) LAN
8 3 (0.29%) Skype
8 3 (0.29%) WAN
9 2 (0.19%) Broadband
9 2 (0.19%) SWIFTNet
9 2 (0.19%) WebEx
Database & Business Intelligence
1 113 (10.88%) Big Data
2 82 (7.89%) Hadoop
3 69 (6.64%) SQL Server
4 54 (5.20%) Data Warehouse
5 49 (4.72%) PostgreSQL
6 45 (4.33%) MongoDB
7 42 (4.04%) MySQL
8 30 (2.89%) NoSQL
9 29 (2.79%) Apache Cassandra
10 26 (2.50%) Relational Database
11 21 (2.02%) Redis
12 19 (1.83%) Couchbase
13 15 (1.44%) Power BI
14 14 (1.35%) RDBMS
15 10 (0.96%) Amazon Redshift
15 10 (0.96%) Blockchain
15 10 (0.96%) RethinkDB
16 9 (0.87%) Amazon DynamoDB
16 9 (0.87%) Oracle Database
16 9 (0.87%) SQL Server 2012
Development Applications
1 59 (5.68%) Git (software)
2 45 (4.33%) Jenkins
3 27 (2.60%) JIRA
4 22 (2.12%) Babel
4 22 (2.12%) webpack
5 21 (2.02%) gulp
6 16 (1.54%) Atlassian Bamboo
6 16 (1.54%) Grunt
7 12 (1.15%) Maven
8 10 (0.96%) JUnit
9 8 (0.77%) Bitbucket
9 8 (0.77%) Team Foundation Server
10 7 (0.67%) Cucumber
10 7 (0.67%) Gradle
10 7 (0.67%) Selenium
10 7 (0.67%) SonarQube
10 7 (0.67%) TeamCity
11 6 (0.58%) Crashlytics
11 6 (0.58%) EasyMock
11 6 (0.58%) Fiddler
General
1 1039 (100.00%) Marketing
2 481 (46.29%) Finance
3 404 (38.88%) Telecoms
4 400 (38.50%) Electronics
5 399 (38.40%) Manufacturing
6 83 (7.99%) Retail
7 76 (7.31%) Advertising
8 55 (5.29%) Banking
9 40 (3.85%) Games
10 20 (1.92%) Publishing
11 16 (1.54%) Brand Awareness
11 16 (1.54%) Financial Institution
12 11 (1.06%) French Language
13 10 (0.96%) Automotive
13 10 (0.96%) German Language
14 8 (0.77%) Music Industry
15 7 (0.67%) Back Office
15 7 (0.67%) Italian Language
15 7 (0.67%) Legal
16 6 (0.58%) Law
Job Titles
1 274 (26.37%) Developer
2 114 (10.97%) Analyst
3 65 (6.26%) Senior Developer
4 60 (5.77%) Marketing Manager
5 56 (5.39%) Front End Developer (Client-Side Developer)
6 55 (5.29%) Architect
7 49 (4.72%) DevOps Engineer
8 48 (4.62%) Consultant
8 48 (4.62%) Python Developer
9 45 (4.33%) Account Manager
9 45 (4.33%) Project Manager
10 38 (3.66%) Digital Marketing Manager
11 37 (3.56%) PPC Manager
12 34 (3.27%) Java Developer
13 30 (2.89%) PPC Account Manager
14 27 (2.60%) Senior Manager
15 26 (2.50%) Junior
16 25 (2.41%) Business Intelligence Developer
16 25 (2.41%) C# Developer
17 24 (2.31%) .NET Developer
Libraries, Frameworks & Software Standards
1 198 (19.06%) HTML
2 163 (15.69%) CSS
3 85 (8.18%) .NET
4 72 (6.93%) HTML5
5 68 (6.54%) jQuery
6 66 (6.35%) AngularJS
7 62 (5.97%) Node.js
8 44 (4.23%) ASP.NET
9 37 (3.56%) Web Services
10 34 (3.27%) React
11 33 (3.18%) CSS3
12 32 (3.08%) XML
13 31 (2.98%) Spring
14 30 (2.89%) REST
15 28 (2.69%) Kafka
16 27 (2.60%) RESTful
17 26 (2.50%) ASP.NET Web API
18 25 (2.41%) ASP.NET MVC
19 22 (2.12%) Ajax
19 22 (2.12%) Sass
Miscellaneous
1 192 (18.48%) Analytical Skills
2 150 (14.44%) User Experience
3 130 (12.51%) Social Media
4 38 (3.66%) Fintech
5 37 (3.56%) Mobile App
6 35 (3.37%) Algorithms
7 29 (2.79%) Digital Media
8 28 (2.69%) Computer Science
9 23 (2.21%) Data Structures
10 22 (2.12%) Management Information System
11 21 (2.02%) Marketing Technology
12 18 (1.73%) Enterprise Software
13 13 (1.25%) Clustering
14 11 (1.06%) Data Centre
15 10 (0.96%) Analytical Mindset
15 10 (0.96%) FMCG
15 10 (0.96%) SWIFT
16 8 (0.77%) Blog
17 7 (0.67%) Online Games
17 7 (0.67%) Video Conferencing
Operating Systems
1 84 (8.08%) Linux
2 47 (4.52%) Windows
3 29 (2.79%) Unix
4 11 (1.06%) Mac OS X
5 9 (0.87%) Android
5 9 (0.87%) CentOS
6 8 (0.77%) Apple iOS
7 7 (0.67%) Windows Server
8 6 (0.58%) Windows 7
9 5 (0.48%) Windows 10
10 3 (0.29%) Windows Server 2008
10 3 (0.29%) Windows Server 2012
11 2 (0.19%) AIX
11 2 (0.19%) Solaris
11 2 (0.19%) Ubuntu
12 1 (0.096%) CoreOS
12 1 (0.096%) Mac OS
12 1 (0.096%) Windows 8
Processes & Methodologies
1 432 (41.58%) Business Intelligence
2 406 (39.08%) Programme Management
3 297 (28.59%) Analytics
4 265 (25.51%) Agile Software Development
5 148 (14.24%) SEO
6 146 (14.05%) E-Commerce
7 108 (10.39%) Project Management
8 105 (10.11%) CRM
8 105 (10.11%) Pay per click
9 104 (10.01%) DevOps
10 81 (7.80%) Open Source
10 81 (7.80%) TDD
11 80 (7.70%) Machine Learning
12 75 (7.22%) Scrum
13 64 (6.16%) Front End Development
14 63 (6.06%) Actionable Insight
15 57 (5.49%) Microservices
15 57 (5.49%) OO
15 57 (5.49%) Stakeholder Management
15 57 (5.49%) Web Development
Programming Languages
1 185 (17.81%) JavaScript
2 181 (17.42%) SQL
3 177 (17.04%) Python
4 121 (11.65%) Java
5 71 (6.83%) PHP
6 58 (5.58%) C#
7 55 (5.29%) R
8 38 (3.66%) Ruby
9 30 (2.89%) Bash Shell
10 29 (2.79%) ES6
11 28 (2.69%) C++
12 27 (2.60%) Scala
13 22 (2.12%) Go
14 18 (1.73%) C
15 17 (1.64%) Shell Script
16 14 (1.35%) VB.NET
17 13 (1.25%) TypeScript
18 11 (1.06%) PowerShell
19 8 (0.77%) PL/SQL
20 7 (0.67%) Clojure
Qualifications
1 152 (14.63%) Degree
2 25 (2.41%) Security Cleared
3 11 (1.06%) CISA
3 11 (1.06%) CISM
3 11 (1.06%) CISSP
3 11 (1.06%) MBA
4 10 (0.96%) CRISC
5 9 (0.87%) PRINCE2 Practitioner
6 7 (0.67%) HPE ATP
6 7 (0.67%) PhD
7 6 (0.58%) Computer Science Degree
7 6 (0.58%) DV Cleared
7 6 (0.58%) SC Cleared
8 4 (0.38%) APMP
8 4 (0.38%) Cisco Certification
8 4 (0.38%) Master's Degree
9 3 (0.29%) CCIE
9 3 (0.29%) PMP
10 2 (0.19%) MCSA
10 2 (0.19%) Postgraduate
Quality Assurance & Compliance
1 46 (4.43%) Actionable Recommendations
2 44 (4.23%) QA
3 11 (1.06%) PMO
4 10 (0.96%) GDPR
5 7 (0.67%) Basel III
5 7 (0.67%) SEPA
5 7 (0.67%) TARGET2
6 6 (0.58%) ISO/IEC 27001
7 4 (0.38%) Data Quality
7 4 (0.38%) PCI DSS
8 3 (0.29%) SLA
9 2 (0.19%) Sarbanes-Oxley
9 2 (0.19%) TickIT
10 1 (0.096%) GCP
10 1 (0.096%) HL7
System Software
1 93 (8.95%) Docker
2 8 (0.77%) Active Directory
3 5 (0.48%) VMware Infrastructure
4 4 (0.38%) Apache ZooKeeper
5 3 (0.29%) Apache Flume
5 3 (0.29%) etcd
5 3 (0.29%) flannel
5 3 (0.29%) HDFS
5 3 (0.29%) Hyper-V
5 3 (0.29%) VMware ESXi
5 3 (0.29%) XenApp
5 3 (0.29%) XenDesktop
6 2 (0.19%) vCloud
7 1 (0.096%) NFS
7 1 (0.096%) Samba
7 1 (0.096%) Squid
7 1 (0.096%) VMware NSX
7 1 (0.096%) vSphere
Systems Management
1 80 (7.70%) Kubernetes
2 62 (5.97%) Ansible
3 44 (4.23%) Puppet
4 43 (4.14%) Opscode Chef
5 21 (2.02%) Terraform
6 15 (1.44%) Oozie
7 13 (1.25%) logstash
8 12 (1.15%) Kibana
8 12 (1.15%) Mesos
9 11 (1.06%) Grafana
9 11 (1.06%) Prometheus
10 10 (0.96%) linkerd
10 10 (0.96%) Zipkin
11 8 (0.77%) Systems Management Server (SMS)
12 7 (0.67%) HP Operations Orchestration
13 6 (0.58%) Consul
13 6 (0.58%) SCCM
14 5 (0.48%) cPanel
15 4 (0.38%) Hadoop YARN
15 4 (0.38%) HP Quality Center
Vendors
1 401 (38.59%) SAP
2 213 (20.50%) Google
3 121 (11.65%) Adobe
4 75 (7.22%) Microsoft
5 49 (4.72%) Tableau
6 30 (2.89%) Oracle
7 29 (2.79%) Salesforce.com
8 21 (2.02%) MicroStrategy
8 21 (2.02%) Optimizely
9 20 (1.92%) Facebook
10 18 (1.73%) DoubleClick
11 16 (1.54%) Twitter
12 14 (1.35%) IBM
12 14 (1.35%) Omniture
12 14 (1.35%) Salesforce Marketing Cloud
13 12 (1.15%) Marketo
14 11 (1.06%) Cognos
15 10 (0.96%) VMware
16 9 (0.87%) Teradata
17 8 (0.77%) Pardot