Period
to 21 September 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 September 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
21 Sep 2018
Same period 2017 Same period 2016
Rank 329 255 264
Rank change year-on-year -74 +9 -5
Permanent jobs citing Digital Marketing 654 1,086 1,033
As % of all permanent IT jobs advertised in London 0.95% 1.45% 1.30%
As % of the Processes & Methodologies category 1.04% 1.56% 1.41%
Number of salaries quoted 514 826 916
London median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% +11.11%
10th Percentile £28,750 £33,750 £27,000
90th Percentile £90,000 £91,250 £81,250
England median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% +12.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,077 69,477 73,087
As % of all permanent IT jobs advertised in London 91.71% 92.75% 92.20%
Number of salaries quoted 50,513 53,263 63,267
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,500
90th Percentile £95,000 £90,000 £87,500
England median annual salary £50,000 £50,000 £50,000

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing in London over the 6 months to 21 September 2018.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 21 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -41 108 £45,000 -14.29% 22
West London +21 20 £53,750 +7.50% 17
East London -16 10 £56,250 +50.00% 7
North London +10 6 £45,000 -55.00% 1
South London +2 6 £48,750 -7.14% 3
Digital Marketing
England

For the 6 months to 21 September 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 654 (100.00%) Marketing
2 201 (30.73%) Finance
3 188 (28.75%) Analytics
4 135 (20.64%) Agile Software Development
5 121 (18.50%) HTML
6 115 (17.58%) E-Commerce
7 112 (17.13%) Telecoms
8 111 (16.97%) Analytical Skills
9 108 (16.51%) JavaScript
9 108 (16.51%) Google
10 107 (16.36%) SQL
11 104 (15.90%) Programme Management
12 102 (15.60%) Retail
13 101 (15.44%) Business Intelligence
14 99 (15.14%) Degree
15 97 (14.83%) SAP
16 95 (14.53%) CSS
17 94 (14.37%) Manufacturing
18 91 (13.91%) Electronics
19 90 (13.76%) Adobe
20 89 (13.61%) SEO
21 85 (13.00%) CRM
21 85 (13.00%) Social Media
22 77 (11.77%) User Experience
23 74 (11.31%) Python
24 71 (10.86%) Salesforce.com
25 69 (10.55%) Amazon AWS
25 69 (10.55%) Marketing Strategy
26 68 (10.40%) Google Analytics
27 62 (9.48%) CMS

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 62 (9.48%) CMS
2 34 (5.20%) WordPress
3 27 (4.13%) Adobe Experience Manager
4 21 (3.21%) EPiServer
5 17 (2.60%) Sitecore CMS
6 16 (2.45%) Apache Spark
7 14 (2.14%) Drupal
8 11 (1.68%) Elasticsearch
8 11 (1.68%) SharePoint
9 10 (1.53%) SAS
10 7 (1.07%) Commerce Server
10 7 (1.07%) Umbraco
10 7 (1.07%) WebSphere
11 6 (0.92%) Apache Solr
12 5 (0.76%) Apache
13 4 (0.61%) Confluence
14 3 (0.46%) Apache Pig
15 2 (0.31%) OpenStack
16 1 (0.15%) concrete5
16 1 (0.15%) nginx
Applications
1 30 (4.59%) Microsoft Excel
2 24 (3.67%) Photoshop
3 13 (1.99%) Microsoft Office
4 11 (1.68%) Microsoft PowerPoint
5 7 (1.07%) Adobe Illustrator
6 6 (0.92%) InDesign
7 4 (0.61%) Chatbot
8 3 (0.46%) Adobe Creative Suite
8 3 (0.46%) MS Visio
9 2 (0.31%) InVision
9 2 (0.31%) Microsoft Project
9 2 (0.31%) Spreadsheet
9 2 (0.31%) SPSS
10 1 (0.15%) Adobe After Effects
Business Applications
1 10 (1.53%) Eloqua
2 9 (1.38%) Adobe Campaign
3 7 (1.07%) Salesforce.com CRM
3 7 (1.07%) SAP Hybris
4 3 (0.46%) Magento
4 3 (0.46%) Oracle Payables
4 3 (0.46%) Oracle Receivables
4 3 (0.46%) Radian6
5 2 (0.31%) Payment Gateway
6 1 (0.15%) Dynamics CRM
6 1 (0.15%) Raiser's Edge
6 1 (0.15%) Remedy ITSM
6 1 (0.15%) Sprinklr
Cloud Services
1 69 (10.55%) Amazon AWS
2 68 (10.40%) Google Analytics
3 50 (7.65%) SaaS
4 37 (5.66%) Microsoft Azure
5 29 (4.43%) Adobe Analytics
6 28 (4.28%) AdWords
7 13 (1.99%) Serverless
8 11 (1.68%) Adobe Creative Cloud
9 9 (1.38%) GitHub
9 9 (1.38%) PaaS
10 7 (1.07%) Google Cloud Platform
10 7 (1.07%) Google Tag Manager
11 6 (0.92%) MailChimp
11 6 (0.92%) Office 365
12 5 (0.76%) npm
13 4 (0.61%) Amazon EC2
13 4 (0.61%) Yarn
14 3 (0.46%) Amazon S3
14 3 (0.46%) AWS Lambda
14 3 (0.46%) Silverpop
Communications & Networking
1 17 (2.60%) Internet
2 16 (2.45%) SMS
3 15 (2.29%) Broadband
4 6 (0.92%) DNS
5 5 (0.76%) HTTP
5 5 (0.76%) VPN
5 5 (0.76%) Wi-Fi
6 4 (0.61%) SSL
7 3 (0.46%) Firewall
8 2 (0.31%) 5G
8 2 (0.31%) VoIP
8 2 (0.31%) WAN
9 1 (0.15%) DHCP
9 1 (0.15%) Intranet
9 1 (0.15%) IP Telephony
9 1 (0.15%) LAN
9 1 (0.15%) MPLS
9 1 (0.15%) SAN
9 1 (0.15%) TCP/IP
9 1 (0.15%) Wireless
Database & Business Intelligence
1 48 (7.34%) SQL Server
2 25 (3.82%) Big Data
3 23 (3.52%) Hadoop
4 22 (3.36%) MySQL
5 21 (3.21%) SQL Server Integration Services
6 19 (2.91%) Data Warehouse
7 15 (2.29%) Apache Hive
8 14 (2.14%) SQL Server 2008
9 12 (1.83%) Relational Database
10 11 (1.68%) PostgreSQL
11 10 (1.53%) Data Mining
12 9 (1.38%) MongoDB
12 9 (1.38%) NoSQL
13 8 (1.22%) Blockchain
13 8 (1.22%) Power BI
14 7 (1.07%) Apache Cassandra
15 6 (0.92%) Amazon DynamoDB
15 6 (0.92%) QlikView
16 5 (0.76%) HBase
16 5 (0.76%) SQL Server 2016
Development Applications
1 34 (5.20%) Git (software)
2 22 (3.36%) JIRA
3 15 (2.29%) Grunt
3 15 (2.29%) gulp
3 15 (2.29%) Team Foundation Server
4 13 (1.99%) Jenkins
4 13 (1.99%) TeamCity
5 8 (1.22%) Visual Studio
5 8 (1.22%) Visual Studio Team System
6 7 (1.07%) Octopus Deploy
7 6 (0.92%) Gradle
7 6 (0.92%) webpack
8 5 (0.76%) Bitbucket
8 5 (0.76%) Dreamweaver
8 5 (0.76%) git-flow
9 4 (0.61%) Atlassian Bamboo
9 4 (0.61%) JUnit
9 4 (0.61%) PHPUnit
9 4 (0.61%) Subversion
10 3 (0.46%) Mockito
General
1 654 (100.00%) Marketing
2 201 (30.73%) Finance
3 112 (17.13%) Telecoms
4 102 (15.60%) Retail
5 94 (14.37%) Manufacturing
6 91 (13.91%) Electronics
7 54 (8.26%) Advertising
8 42 (6.42%) Banking
9 16 (2.45%) Games
10 15 (2.29%) Publishing
11 11 (1.68%) Private Banking
12 6 (0.92%) Law
12 6 (0.92%) Legal
13 5 (0.76%) Back Office
14 4 (0.61%) Brand Awareness
14 4 (0.61%) Front Office
14 4 (0.61%) Pharmaceutical
15 3 (0.46%) German Language
15 3 (0.46%) Italian Language
15 3 (0.46%) Retail Banking
Job Titles
1 101 (15.44%) Developer
2 62 (9.48%) Analyst
3 54 (8.26%) Marketing Manager
4 40 (6.12%) Consultant
5 37 (5.66%) Senior Manager
6 33 (5.05%) Digital Marketing Manager
7 24 (3.67%) Front End Developer (Client-Side Developer)
8 22 (3.36%) DevOps Engineer
8 22 (3.36%) Software Engineer
9 21 (3.21%) .NET Developer
9 21 (3.21%) Architect
9 21 (3.21%) Project Manager
10 19 (2.91%) Data Analyst
10 19 (2.91%) Head of Digital
11 17 (2.60%) Administrator
11 17 (2.60%) Applications Support
11 17 (2.60%) Digital Executive
11 17 (2.60%) Marketing Executive
12 16 (2.45%) Database Engineer
12 16 (2.45%) Senior Analyst
Libraries, Frameworks & Software Standards
1 121 (18.50%) HTML
2 95 (14.53%) CSS
3 43 (6.57%) jQuery
4 41 (6.27%) Web Services
5 39 (5.96%) HTML5
5 39 (5.96%) React
6 35 (5.35%) .NET
7 29 (4.43%) AngularJS
8 28 (4.28%) CSS3
9 25 (3.82%) Sass
10 24 (3.67%) Node.js
11 18 (2.75%) Visualforce
12 17 (2.60%) Spring
13 15 (2.29%) ASP.NET
13 15 (2.29%) REST
14 13 (1.99%) Ajax
14 13 (1.99%) XML
15 12 (1.83%) JSON
16 11 (1.68%) ASP.NET MVC
16 11 (1.68%) Twitter Bootstrap
Miscellaneous
1 111 (16.97%) Analytical Skills
2 85 (13.00%) Social Media
3 77 (11.77%) User Experience
4 35 (5.35%) Mobile App
5 28 (4.28%) Self-Motivation
6 27 (4.13%) Fintech
7 24 (3.67%) Marketing Technology
8 23 (3.52%) Computer Science
9 18 (2.75%) Digital Media
10 17 (2.60%) Algorithms
11 14 (2.14%) iPhone
11 14 (2.14%) Linux Command Line
12 12 (1.83%) Blog
12 12 (1.83%) Cloud Native
12 12 (1.83%) Greenfield Project
13 10 (1.53%) Data Structures
14 7 (1.07%) Augmented Reality
14 7 (1.07%) Bitcoin
14 7 (1.07%) Virtual Team
15 5 (0.76%) Management Information System
Operating Systems
1 38 (5.81%) Linux
2 18 (2.75%) Windows
3 6 (0.92%) Android
3 6 (0.92%) Apple iOS
3 6 (0.92%) CentOS
3 6 (0.92%) Unix
4 5 (0.76%) Windows Server
5 4 (0.61%) Windows 10
5 4 (0.61%) Windows 7
6 2 (0.31%) Debian
7 1 (0.15%) Red Hat Enterprise Linux
7 1 (0.15%) Solaris
7 1 (0.15%) Ubuntu
Processes & Methodologies
1 188 (28.75%) Analytics
2 135 (20.64%) Agile Software Development
3 115 (17.58%) E-Commerce
4 104 (15.90%) Programme Management
5 101 (15.44%) Business Intelligence
6 89 (13.61%) SEO
7 85 (13.00%) CRM
8 69 (10.55%) Marketing Strategy
9 60 (9.17%) Stakeholder Management
10 59 (9.02%) Problem-Solving
11 55 (8.41%) Project Management
12 51 (7.80%) Email Marketing
12 51 (7.80%) Pay per click
13 47 (7.19%) DevOps
14 46 (7.03%) B2B
15 45 (6.88%) Software Engineering
15 45 (6.88%) Web Development
16 40 (6.12%) Front End Development
17 39 (5.96%) Marketing Automation
17 39 (5.96%) Presales
Programming Languages
1 108 (16.51%) JavaScript
2 107 (16.36%) SQL
3 74 (11.31%) Python
4 59 (9.02%) Java
5 39 (5.96%) C#
6 30 (4.59%) Go
6 30 (4.59%) PHP
7 23 (3.52%) T-SQL
8 19 (2.91%) PowerShell
9 18 (2.75%) Apex Code
9 18 (2.75%) R
10 17 (2.60%) Bash Shell
11 12 (1.83%) C++
11 12 (1.83%) PL/SQL
11 12 (1.83%) Scala
12 9 (1.38%) Ruby
13 7 (1.07%) C
13 7 (1.07%) Shell Script
14 6 (0.92%) Perl
14 6 (0.92%) PHP 7
Qualifications
1 99 (15.14%) Degree
2 11 (1.68%) Computer Science Degree
2 11 (1.68%) PMI Certification
3 10 (1.53%) PMP
4 7 (1.07%) Master's Degree
5 5 (0.76%) MCSA
5 5 (0.76%) MCSE
5 5 (0.76%) Microsoft Certification
6 4 (0.61%) ITIL Certification
6 4 (0.61%) Numerate Degree
7 3 (0.46%) Analytics IQ
8 2 (0.31%) AWS Certification
8 2 (0.31%) CISSP
8 2 (0.31%) ISEB
8 2 (0.31%) ISTQB
8 2 (0.31%) MBA
8 2 (0.31%) SC Cleared
8 2 (0.31%) Security Cleared
9 1 (0.15%) Cisco Certification
9 1 (0.15%) PhD
Quality Assurance & Compliance
1 17 (2.60%) QA
2 9 (1.38%) Data Quality
3 7 (1.07%) GDPR
3 7 (1.07%) PMO
4 3 (0.46%) GCP
4 3 (0.46%) PCI DSS
4 3 (0.46%) SLA
5 1 (0.15%) DICOM
5 1 (0.15%) HL7
5 1 (0.15%) ISO 20022
5 1 (0.15%) ISO/IEC 27001
5 1 (0.15%) SEPA
System Software
1 40 (6.12%) Docker
2 7 (1.07%) VMware Infrastructure
3 4 (0.61%) Active Directory
3 4 (0.61%) HDFS
4 3 (0.46%) Apache Flume
5 2 (0.31%) LXC
5 2 (0.31%) Virtual Machines
6 1 (0.15%) KVM
6 1 (0.15%) VMware ESXi
Systems Management
1 24 (3.67%) Kubernetes
2 21 (3.21%) Opscode Chef
3 18 (2.75%) Puppet
4 16 (2.45%) Ansible
5 11 (1.68%) Terraform
6 6 (0.92%) Kibana
6 6 (0.92%) Oozie
7 5 (0.76%) Failover Clustering
7 5 (0.76%) logstash
7 5 (0.76%) Microsoft Clustering
8 4 (0.61%) SCCM
9 2 (0.31%) Consul
9 2 (0.31%) cPanel
9 2 (0.31%) Nagios
9 2 (0.31%) Oracle Enterprise Manager
9 2 (0.31%) Packer
9 2 (0.31%) Salt
10 1 (0.15%) Docker Swarm
10 1 (0.15%) Prometheus
10 1 (0.15%) Sysdig
Vendors
1 108 (16.51%) Google
2 97 (14.83%) SAP
3 90 (13.76%) Adobe
4 71 (10.86%) Salesforce.com
5 42 (6.42%) Microsoft
6 29 (4.43%) Facebook
7 28 (4.28%) Oracle
7 28 (4.28%) Sitecore
8 26 (3.98%) Pardot
8 26 (3.98%) Salesforce Marketing Cloud
9 22 (3.36%) HubSpot
9 22 (3.36%) Tableau
10 21 (3.21%) Twitter
11 17 (2.60%) Marketo
12 16 (2.45%) Informatica
13 11 (1.68%) Samsung
14 10 (1.53%) Optimizely
15 9 (1.38%) Cognizant
15 9 (1.38%) IBM
15 9 (1.38%) Sony