Period
to 21 July 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 July 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
21 Jul 2018
Same period 2017 Same period 2016
Rank 340 253 271
Rank change year-on-year -87 +18 0
Permanent jobs citing Digital Marketing 684 1,029 1,085
As % of all permanent IT jobs advertised in London 0.96% 1.39% 1.31%
As % of the Processes & Methodologies category 1.05% 1.52% 1.43%
Number of salaries quoted 537 804 976
London median annual salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00% +11.11%
10th Percentile £28,150 £32,500 £26,625
90th Percentile £89,250 £87,500 £82,500
England median annual salary £45,000 £45,000 £45,000

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 65,029 67,728 75,779
As % of all permanent IT jobs advertised in London 91.37% 91.79% 91.40%
Number of salaries quoted 52,047 53,744 65,309
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,250
90th Percentile £95,000 £90,000 £87,500
England median annual salary £50,000 £50,000 £50,000

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Digital Marketing in London over the 6 months to 21 July 2018.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 21 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -52 92 £45,000 -14.29% 18
West London +13 22 £55,000 +10.00% 20
East London -23 15 £57,500 -2.13% 5
South London -10 8 £47,500 -17.39% 6
North London - 3 £52,500 - 2
Digital Marketing
England

For the 6 months to 21 July 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 684 (100.00%) Marketing
2 210 (30.70%) Finance
3 205 (29.97%) Analytics
4 148 (21.64%) Agile Software Development
5 126 (18.42%) Telecoms
6 122 (17.84%) E-Commerce
7 117 (17.11%) Google
8 115 (16.81%) Programme Management
9 111 (16.23%) SEO
9 111 (16.23%) Business Intelligence
10 108 (15.79%) Social Media
11 106 (15.50%) Manufacturing
12 105 (15.35%) HTML
12 105 (15.35%) SAP
13 103 (15.06%) Degree
14 100 (14.62%) JavaScript
14 100 (14.62%) CRM
14 100 (14.62%) Electronics
15 97 (14.18%) Analytical Skills
16 95 (13.89%) SQL
17 91 (13.30%) Adobe
18 87 (12.72%) Retail
19 84 (12.28%) CSS
19 84 (12.28%) Marketing Strategy
20 81 (11.84%) User Experience
21 72 (10.53%) Pay per click
22 69 (10.09%) Advertising
22 69 (10.09%) Amazon AWS
23 68 (9.94%) Project Management
23 68 (9.94%) Google Analytics

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (7.31%) CMS
2 36 (5.26%) Adobe Experience Manager
3 22 (3.22%) WordPress
4 16 (2.34%) Apache Spark
4 16 (2.34%) Drupal
4 16 (2.34%) EPiServer
5 15 (2.19%) Sitecore CMS
6 13 (1.90%) SAS
7 9 (1.32%) Umbraco
8 7 (1.02%) Commerce Server
8 7 (1.02%) Elasticsearch
8 7 (1.02%) SharePoint
8 7 (1.02%) WebSphere
9 5 (0.73%) Confluence
10 4 (0.58%) Apache
11 3 (0.44%) Apache Solr
12 2 (0.29%) Apache Pig
12 2 (0.29%) IIS
12 2 (0.29%) OpenStack
13 1 (0.15%) MS Exchange
Applications
1 25 (3.65%) Microsoft Excel
2 18 (2.63%) Photoshop
3 12 (1.75%) Microsoft Office
4 8 (1.17%) Microsoft PowerPoint
5 6 (0.88%) SPSS
6 5 (0.73%) Adobe Illustrator
6 5 (0.73%) InDesign
7 4 (0.58%) Chatbot
8 3 (0.44%) Spreadsheet
9 2 (0.29%) Adobe Creative Suite
9 2 (0.29%) Microsoft Project
9 2 (0.29%) MS Visio
10 1 (0.15%) Adobe After Effects
10 1 (0.15%) InVision
Business Applications
1 11 (1.61%) Eloqua
1 11 (1.61%) Salesforce.com CRM
2 9 (1.32%) Magento
3 7 (1.02%) SAP Hybris
4 6 (0.88%) Adobe Campaign
5 4 (0.58%) Unica
6 3 (0.44%) Radian6
7 2 (0.29%) Distributed Ledger
7 2 (0.29%) Dynamics CRM
7 2 (0.29%) Payment Gateway
8 1 (0.15%) OpenCart
8 1 (0.15%) Remedy ITSM
8 1 (0.15%) Shopify
8 1 (0.15%) WebTrends
Cloud Services
1 69 (10.09%) Amazon AWS
2 68 (9.94%) Google Analytics
3 58 (8.48%) SaaS
4 45 (6.58%) AdWords
5 32 (4.68%) Adobe Analytics
6 30 (4.39%) Microsoft Azure
7 14 (2.05%) Serverless
8 13 (1.90%) MailChimp
9 10 (1.46%) GitHub
9 10 (1.46%) Office 365
10 9 (1.32%) Adobe Creative Cloud
11 7 (1.02%) PaaS
12 5 (0.73%) Amazon EC2
12 5 (0.73%) Cloud Computing
12 5 (0.73%) npm
13 4 (0.58%) Amazon S3
13 4 (0.58%) AWS Lambda
13 4 (0.58%) Google Cloud Platform
13 4 (0.58%) Trello
13 4 (0.58%) Yarn
Communications & Networking
1 22 (3.22%) SMS
2 17 (2.49%) Internet
3 13 (1.90%) Broadband
4 10 (1.46%) HTTP
5 6 (0.88%) VPN
6 5 (0.73%) Firewall
6 5 (0.73%) Wi-Fi
7 4 (0.58%) DNS
8 3 (0.44%) DHCP
9 2 (0.29%) 5G
9 2 (0.29%) SSH
9 2 (0.29%) TCP/IP
9 2 (0.29%) WAN
10 1 (0.15%) IMAP
10 1 (0.15%) Intrusion Detection
10 1 (0.15%) IP Telephony
10 1 (0.15%) LAN
10 1 (0.15%) VLAN
10 1 (0.15%) VoIP
10 1 (0.15%) VPLS
Database & Business Intelligence
1 34 (4.97%) SQL Server
2 28 (4.09%) Big Data
3 21 (3.07%) Hadoop
4 19 (2.78%) Data Warehouse
5 17 (2.49%) SQL Server Integration Services
6 16 (2.34%) Apache Hive
6 16 (2.34%) MySQL
7 13 (1.90%) SQL Server 2008
8 10 (1.46%) NoSQL
9 9 (1.32%) Apache Cassandra
9 9 (1.32%) MongoDB
9 9 (1.32%) Relational Database
10 8 (1.17%) Amazon DynamoDB
11 6 (0.88%) PostgreSQL
12 5 (0.73%) CouchDB
12 5 (0.73%) Oracle Reports
13 4 (0.58%) HBase
13 4 (0.58%) SQL Server 2012
13 4 (0.58%) SQL Server 2014
13 4 (0.58%) Sqoop
Development Applications
1 31 (4.53%) Git (software)
2 27 (3.95%) JIRA
3 17 (2.49%) Jenkins
4 13 (1.90%) TeamCity
4 13 (1.90%) Visual Studio
5 12 (1.75%) Team Foundation Server
6 8 (1.17%) Grunt
7 7 (1.02%) Atlassian Bamboo
7 7 (1.02%) gulp
8 6 (0.88%) Gradle
9 5 (0.73%) Octopus Deploy
9 5 (0.73%) Vagrant
9 5 (0.73%) webpack
10 4 (0.58%) git-flow
10 4 (0.58%) Hudson
10 4 (0.58%) PHPUnit
11 3 (0.44%) JUnit
11 3 (0.44%) Mockito
11 3 (0.44%) Subversion
11 3 (0.44%) TestNG
General
1 684 (100.00%) Marketing
2 210 (30.70%) Finance
3 126 (18.42%) Telecoms
4 106 (15.50%) Manufacturing
5 100 (14.62%) Electronics
6 87 (12.72%) Retail
7 69 (10.09%) Advertising
8 43 (6.29%) Banking
9 18 (2.63%) Games
10 10 (1.46%) Publishing
11 9 (1.32%) Private Banking
12 7 (1.02%) Legal
12 7 (1.02%) Mandarin Language
13 6 (0.88%) Brand Awareness
14 5 (0.73%) Cantonese Language
14 5 (0.73%) German Language
15 4 (0.58%) Back Office
15 4 (0.58%) Front Office
15 4 (0.58%) Law
15 4 (0.58%) Pharmaceutical
Job Titles
1 92 (13.45%) Developer
2 76 (11.11%) Marketing Manager
3 63 (9.21%) Analyst
4 49 (7.16%) Consultant
5 41 (5.99%) Senior Manager
6 37 (5.41%) Digital Marketing Manager
7 26 (3.80%) Architect
7 26 (3.80%) Marketing Executive
8 24 (3.51%) Head of Digital
9 21 (3.07%) Digital Executive
10 20 (2.92%) .NET Developer
10 20 (2.92%) Analytics Manager
10 20 (2.92%) DevOps Engineer
11 19 (2.78%) Digital Marketing Specialist
11 19 (2.78%) Marketing Specialist
12 18 (2.63%) Analytics Consultant
12 18 (2.63%) Head of Marketing
12 18 (2.63%) Project Manager
12 18 (2.63%) Software Engineer
13 17 (2.49%) Java Developer
Libraries, Frameworks & Software Standards
1 105 (15.35%) HTML
2 84 (12.28%) CSS
3 37 (5.41%) Web Services
4 33 (4.82%) .NET
5 29 (4.24%) AngularJS
6 26 (3.80%) jQuery
6 26 (3.80%) Node.js
7 25 (3.65%) React
8 22 (3.22%) HTML5
9 20 (2.92%) Spring
10 19 (2.78%) REST
11 15 (2.19%) Sass
12 14 (2.05%) XML
13 13 (1.90%) ASP.NET
14 12 (1.75%) ASP.NET Web API
14 12 (1.75%) JSON
14 12 (1.75%) Kafka
14 12 (1.75%) Visualforce
15 11 (1.61%) ASP.NET MVC
15 11 (1.61%) CSS3
Miscellaneous
1 108 (15.79%) Social Media
2 97 (14.18%) Analytical Skills
3 81 (11.84%) User Experience
4 32 (4.68%) Mobile App
5 30 (4.39%) Self-Motivation
6 29 (4.24%) Blog
7 26 (3.80%) Computer Science
7 26 (3.80%) Marketing Technology
8 25 (3.65%) Fintech
9 20 (2.92%) Digital Media
10 17 (2.49%) Linux Command Line
11 15 (2.19%) Greenfield Project
12 13 (1.90%) Cloud Native
13 12 (1.75%) iPhone
14 11 (1.61%) Graphic Design
15 8 (1.17%) Data Structures
16 7 (1.02%) Algorithms
16 7 (1.02%) Management Information System
16 7 (1.02%) Virtual Team
17 6 (0.88%) Life Science
Operating Systems
1 38 (5.56%) Linux
2 15 (2.19%) Windows
3 7 (1.02%) Unix
4 5 (0.73%) CentOS
4 5 (0.73%) Windows 10
4 5 (0.73%) Windows 7
5 3 (0.44%) Windows Server
5 3 (0.44%) Windows Server 2008
6 2 (0.29%) Android
6 2 (0.29%) Apple iOS
6 2 (0.29%) Debian
6 2 (0.29%) Red Hat Enterprise Linux
7 1 (0.15%) Solaris
7 1 (0.15%) SUSE
7 1 (0.15%) SUSE Linux Enterprise Server
7 1 (0.15%) Ubuntu
7 1 (0.15%) Windows 2000 Server
7 1 (0.15%) Windows Server 2003
7 1 (0.15%) Windows Server 2012
Processes & Methodologies
1 205 (29.97%) Analytics
2 148 (21.64%) Agile Software Development
3 122 (17.84%) E-Commerce
4 115 (16.81%) Programme Management
5 111 (16.23%) Business Intelligence
5 111 (16.23%) SEO
6 100 (14.62%) CRM
7 84 (12.28%) Marketing Strategy
8 72 (10.53%) Pay per click
9 68 (9.94%) Project Management
10 66 (9.65%) B2B
11 61 (8.92%) Problem-Solving
12 58 (8.48%) Email Marketing
13 57 (8.33%) Stakeholder Management
14 54 (7.89%) Marketing Automation
15 50 (7.31%) Web Development
16 49 (7.16%) Scrum
17 48 (7.02%) Business Development
18 46 (6.73%) Web Analytics
19 42 (6.14%) DevOps
Programming Languages
1 100 (14.62%) JavaScript
2 95 (13.89%) SQL
3 61 (8.92%) Java
4 59 (8.63%) Python
5 35 (5.12%) C#
6 28 (4.09%) Go
7 23 (3.36%) PHP
8 18 (2.63%) Bash Shell
8 18 (2.63%) T-SQL
9 16 (2.34%) Ruby
10 14 (2.05%) PowerShell
11 13 (1.90%) Scala
12 12 (1.75%) Apex Code
13 10 (1.46%) Perl
13 10 (1.46%) Shell Script
14 9 (1.32%) PL/SQL
14 9 (1.32%) TypeScript
15 8 (1.17%) C
15 8 (1.17%) R
16 6 (0.88%) C++
Qualifications
1 103 (15.06%) Degree
2 12 (1.75%) Computer Science Degree
2 12 (1.75%) PMI Certification
2 12 (1.75%) PMP
3 10 (1.46%) Numerate Degree
4 6 (0.88%) ITIL Certification
4 6 (0.88%) MBA
5 5 (0.73%) Master's Degree
6 3 (0.44%) AWS Certification
7 2 (0.29%) Analytics IQ
7 2 (0.29%) CISSP
7 2 (0.29%) ISEB
7 2 (0.29%) ISTQB
7 2 (0.29%) Oracle Certification
7 2 (0.29%) SC Cleared
7 2 (0.29%) Security Cleared
8 1 (0.15%) A+ Certification
8 1 (0.15%) CCNP
8 1 (0.15%) Cisco Certification
8 1 (0.15%) Microsoft Certification
Quality Assurance & Compliance
1 35 (5.12%) QA
2 8 (1.17%) GDPR
3 7 (1.02%) Data Quality
4 6 (0.88%) PMO
5 4 (0.58%) PCI DSS
6 3 (0.44%) GCP
6 3 (0.44%) SLA
7 2 (0.29%) Basel III
7 2 (0.29%) ISO/IEC 27001
7 2 (0.29%) PSD2
7 2 (0.29%) SEPA
7 2 (0.29%) TARGET2
8 1 (0.15%) DICOM
8 1 (0.15%) HL7
8 1 (0.15%) ISO 9001
System Software
1 34 (4.97%) Docker
2 6 (0.88%) Active Directory
3 5 (0.73%) VMware Infrastructure
4 4 (0.58%) HDFS
5 2 (0.29%) Apache Flume
5 2 (0.29%) LXC
5 2 (0.29%) Virtual Machines
6 1 (0.15%) KVM
6 1 (0.15%) NFS
6 1 (0.15%) Samba
6 1 (0.15%) VMware ESXi
6 1 (0.15%) XenApp
6 1 (0.15%) XenDesktop
Systems Management
1 17 (2.49%) Kubernetes
2 11 (1.61%) Puppet
3 10 (1.46%) Ansible
3 10 (1.46%) Opscode Chef
3 10 (1.46%) Terraform
4 7 (1.02%) SCCM
5 6 (0.88%) Oozie
6 5 (0.73%) Consul
6 5 (0.73%) Packer
7 4 (0.58%) Docker Swarm
7 4 (0.58%) Nagios
8 2 (0.29%) cPanel
8 2 (0.29%) Oracle Enterprise Manager
8 2 (0.29%) Salt
9 1 (0.15%) EnCase
9 1 (0.15%) FTK
9 1 (0.15%) Graphite
9 1 (0.15%) Hadoop YARN
9 1 (0.15%) Kibana
9 1 (0.15%) Oracle ZFS
Vendors
1 117 (17.11%) Google
2 105 (15.35%) SAP
3 91 (13.30%) Adobe
4 63 (9.21%) Salesforce.com
5 40 (5.85%) Sitecore
6 31 (4.53%) Facebook
6 31 (4.53%) Twitter
7 27 (3.95%) Microsoft
7 27 (3.95%) Salesforce Marketing Cloud
8 26 (3.80%) Pardot
9 25 (3.65%) Oracle
10 24 (3.51%) Marketo
11 20 (2.92%) HubSpot
12 17 (2.49%) Informatica
13 14 (2.05%) IBM
14 13 (1.90%) hybris
15 10 (1.46%) Cognizant
16 9 (1.32%) Optimizely
16 9 (1.32%) Sony
16 9 (1.32%) Tableau