Period
to 12 May 2021

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 12 May 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
England > London
6 months to
12 May 2021
Same period 2020 Same period 2019
Rank 216 362 353
Rank change year-on-year +146 -9 -6
Permanent jobs citing Digital Marketing 520 308 530
As % of all permanent jobs advertised in London 1.57% 0.75% 0.90%
As % of the Processes & Methodologies category 1.67% 0.80% 0.97%
Number of salaries quoted 416 252 411
10th Percentile £40,000 £30,800 £31,250
25th Percentile £52,500 £41,188 £37,500
Median annual salary (50th Percentile) £75,000 £55,000 £52,500
Median % change year-on-year +36.36% +4.76% -
75th Percentile £102,500 £67,813 £71,250
90th Percentile £117,500 £84,875 £90,000
England median annual salary £55,000 £47,500 £45,000
% change year-on-year +15.79% +5.56% +3.45%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 31,193 38,372 54,753
As % of all permanent IT jobs advertised in London 93.97% 93.90% 92.95%
Number of salaries quoted 23,925 31,232 44,684
10th Percentile £42,500 £38,000 £36,250
25th Percentile £52,500 £50,000 £47,500
Median annual salary (50th Percentile) £70,000 £66,750 £65,000
Median % change year-on-year +4.87% +2.69% +8.33%
75th Percentile £87,500 £85,000 £81,250
90th Percentile £105,000 £102,500 £97,500
England median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Salary Trend in London

3-month moving average salary quoted in jobs citing Digital Marketing in London.

Salary trend for Digital Marketing in London

Digital Marketing
Salary Histogram in London

Salary distribution for jobs citing Digital Marketing in London over the 6 months to 12 May 2021.

Salary histogram for Digital Marketing in London

Digital Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 12 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +17 53 £75,000 +25.00% 14
West London +33 13 £105,000 +110.00% 2
South London +25 11 £51,250 +57.69%
East London +23 9 £57,500 -19.30% 4
Digital Marketing
England

For the 6 months to 12 May 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Marketing.

1 520 (100.00%) Marketing
2 312 (60.00%) Finance
3 308 (59.23%) Business Intelligence
4 289 (55.58%) Telecoms
5 286 (55.00%) Programme Management
6 285 (54.81%) Manufacturing
6 285 (54.81%) SAP
7 284 (54.62%) Electronics
7 284 (54.62%) Public Sector
8 140 (26.92%) Agile Software Development
9 139 (26.73%) Degree
10 107 (20.58%) Python
11 105 (20.19%) Social Skills
12 99 (19.04%) JavaScript
13 98 (18.85%) Google
14 96 (18.46%) Computer Science
14 96 (18.46%) Azure
15 95 (18.27%) Analytics
16 89 (17.12%) Microsoft
17 88 (16.92%) E-Commerce
18 82 (15.77%) GCP
19 75 (14.42%) Software Engineering
20 70 (13.46%) Master's Degree
21 69 (13.27%) DevOps
22 66 (12.69%) AngularJS
22 66 (12.69%) Go
23 65 (12.50%) Docker
24 63 (12.12%) Analytical Skills
25 61 (11.73%) Retail
26 60 (11.54%) TypeScript

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (7.50%) CMS
2 16 (3.08%) SharePoint
3 12 (2.31%) WordPress
4 10 (1.92%) Drupal
5 8 (1.54%) Confluence
5 8 (1.54%) Skype for Business
6 5 (0.96%) Apache Solr
6 5 (0.96%) Elasticsearch
7 4 (0.77%) Apache Spark
7 4 (0.77%) Headless CMS
8 3 (0.58%) Adobe Experience Manager
9 2 (0.38%) Joomla!
9 2 (0.38%) Umbraco
10 1 (0.19%) Apache
10 1 (0.19%) BizTalk Server
10 1 (0.19%) IBM Domino
Applications
1 18 (3.46%) Microsoft Excel
2 14 (2.69%) Microsoft Office
3 13 (2.50%) Photoshop
4 10 (1.92%) Adobe Illustrator
5 6 (1.15%) Microsoft PowerPoint
6 4 (0.77%) Adobe Creative Suite
7 3 (0.58%) MS Visio
8 2 (0.38%) Chatbot
8 2 (0.38%) InVision
8 2 (0.38%) Microsoft Project
9 1 (0.19%) Sketch
Business Applications
1 11 (2.12%) FastStats
2 6 (1.15%) Magento
3 3 (0.58%) Shopify
4 2 (0.38%) Adobe Campaign
4 2 (0.38%) Social Studio
4 2 (0.38%) WebTrends
5 1 (0.19%) Dynamics CRM
5 1 (0.19%) Eloqua
5 1 (0.19%) FastStats PeopleStage
5 1 (0.19%) Odoo
5 1 (0.19%) Radian6
5 1 (0.19%) Salesforce.com CRM
Cloud Services
1 96 (18.46%) Azure
2 82 (15.77%) GCP
3 54 (10.38%) AWS
4 32 (6.15%) Microsoft 365
5 30 (5.77%) SaaS
6 27 (5.19%) Google Analytics
7 21 (4.04%) Serverless
8 11 (2.12%) Azure Functions
8 11 (2.12%) Power Platform
9 10 (1.92%) Kong
10 8 (1.54%) AWS Lambda
10 8 (1.54%) PaaS
11 6 (1.15%) Azure Active Directory
11 6 (1.15%) Canva
11 6 (1.15%) Cloud Computing
11 6 (1.15%) MailChimp
12 5 (0.96%) Azure Data Factory
12 5 (0.96%) Azure Sentinel
12 5 (0.96%) OpenDNS
12 5 (0.96%) Veeva
Communications & Networking
1 15 (2.88%) Firewall
2 9 (1.73%) HTTP
2 9 (1.73%) Internet
2 9 (1.73%) Network Security
3 8 (1.54%) BGP
3 8 (1.54%) Cisco ASA
3 8 (1.54%) EIGRP
3 8 (1.54%) OSPF
3 8 (1.54%) Skype
4 6 (1.15%) Multicast
4 6 (1.15%) SMS
5 5 (0.96%) DNS
5 5 (0.96%) Intrusion Detection
5 5 (0.96%) Wireshark
6 3 (0.58%) Remote Desktop
6 3 (0.58%) VPN
6 3 (0.58%) Wireless
7 2 (0.38%) Software-Defined Networking
8 1 (0.19%) Broadband
8 1 (0.19%) PBX
Database & Business Intelligence
1 29 (5.58%) MySQL
2 17 (3.27%) SQL Server
2 17 (3.27%) Tableau
3 15 (2.88%) NoSQL
4 10 (1.92%) Power BI
5 9 (1.73%) Relational Database
6 7 (1.35%) Big Data
7 6 (1.15%) Data Lake
7 6 (1.15%) Data Warehouse
7 6 (1.15%) MongoDB
8 5 (0.96%) Looker
9 4 (0.77%) Redis
10 3 (0.58%) Amazon Redshift
10 3 (0.58%) BigQuery
10 3 (0.58%) Hadoop
10 3 (0.58%) PostgreSQL
10 3 (0.58%) Qlik Sense
11 1 (0.19%) Amazon DynamoDB
11 1 (0.19%) InterSystems Cache
11 1 (0.19%) PowerPivot
Development Applications
1 22 (4.23%) JIRA
2 21 (4.04%) Git (software)
3 11 (2.12%) Jenkins
4 7 (1.35%) Cypress.io
4 7 (1.35%) GitLab
5 6 (1.15%) Atlassian Bamboo
5 6 (1.15%) gulp
5 6 (1.15%) Hudson
5 6 (1.15%) Vagrant
6 5 (0.96%) Metasploit
7 4 (0.77%) IntelliJ
7 4 (0.77%) JUnit
7 4 (0.77%) Visual Studio
7 4 (0.77%) Visual Studio Code
8 3 (0.58%) Ant
8 3 (0.58%) Gatling
8 3 (0.58%) git-flow
8 3 (0.58%) Maven
8 3 (0.58%) Mocha
8 3 (0.58%) TestCafe
General
1 520 (100.00%) Marketing
2 312 (60.00%) Finance
3 289 (55.58%) Telecoms
4 285 (54.81%) Manufacturing
5 284 (54.62%) Electronics
5 284 (54.62%) Public Sector
6 105 (20.19%) Social Skills
7 63 (12.12%) Analytical Skills
8 61 (11.73%) Retail
9 33 (6.35%) Games
10 27 (5.19%) Advertising
11 15 (2.88%) Legal
12 11 (2.12%) Banking
13 10 (1.92%) Pharmaceutical
14 8 (1.54%) Publishing
15 7 (1.35%) Presentation Skills
16 6 (1.15%) Brand Awareness
17 5 (0.96%) Influencing Skills
18 4 (0.77%) Documentation Skills
18 4 (0.77%) iGaming
Job Titles
1 97 (18.65%) Developer
2 52 (10.00%) Senior Developer
3 39 (7.50%) Software Engineer
4 35 (6.73%) Analyst
4 35 (6.73%) Marketing Manager
5 31 (5.96%) Consultant
6 29 (5.58%) Digital Marketing Manager
7 28 (5.38%) Senior Software Engineer
8 25 (4.81%) DevOps Engineer
9 18 (3.46%) Angular Developer
10 17 (3.27%) Azure Engineer
10 17 (3.27%) Python Developer
11 16 (3.08%) JavaScript Developer
11 16 (3.08%) Software Developer
12 14 (2.69%) C++ Software Engineer
12 14 (2.69%) Cloud Engineer
12 14 (2.69%) Digital Executive
13 13 (2.50%) Front End Developer (Client-Side Developer)
13 13 (2.50%) Security Engineer
13 13 (2.50%) Senior Python Developer
Libraries, Frameworks & Software Standards
1 66 (12.69%) AngularJS
2 45 (8.65%) React
3 42 (8.08%) HTML
4 39 (7.50%) Node.js
5 36 (6.92%) CSS
6 20 (3.85%) Redux
6 20 (3.85%) REST
7 18 (3.46%) RESTful
8 17 (3.27%) Jest
9 15 (2.88%) Web Services
10 13 (2.50%) Laravel
10 13 (2.50%) Symfony
10 13 (2.50%) Vue.js
11 9 (1.73%) .NET
11 9 (1.73%) Django
12 8 (1.54%) HTML5
12 8 (1.54%) JSON
12 8 (1.54%) React Native
13 7 (1.35%) CSS3
13 7 (1.35%) GraphQL
Miscellaneous
1 59 (11.35%) User Experience
2 45 (8.65%) Social Media
3 33 (6.35%) Cloud Native
4 27 (5.19%) Blog
5 14 (2.69%) Social Network
6 13 (2.50%) Acoustics
7 10 (1.92%) Video\Live Streaming
8 9 (1.73%) Marketing Technology
8 9 (1.73%) Mobile App
9 7 (1.35%) Algorithms
9 7 (1.35%) Over-the-Top Content
10 6 (1.15%) Data Structures
10 6 (1.15%) Photography
10 6 (1.15%) Public Cloud
10 6 (1.15%) Self-Motivation
10 6 (1.15%) Video on Demand
10 6 (1.15%) Virtual Team
11 5 (0.96%) Data Centre
11 5 (0.96%) Greenfield Project
11 5 (0.96%) iPad
Operating Systems
1 51 (9.81%) Linux
2 29 (5.58%) Windows
3 9 (1.73%) Windows 10
4 6 (1.15%) Android
4 6 (1.15%) Apple iOS
5 5 (0.96%) Kali Linux
5 5 (0.96%) Mac OS
5 5 (0.96%) Windows Server
6 4 (0.77%) Windows Server 2016
7 1 (0.19%) CentOS
Processes & Methodologies
1 308 (59.23%) Business Intelligence
2 286 (55.00%) Programme Management
3 140 (26.92%) Agile Software Development
4 96 (18.46%) Computer Science
5 95 (18.27%) Analytics
6 88 (16.92%) E-Commerce
7 75 (14.42%) Software Engineering
8 69 (13.27%) DevOps
9 58 (11.15%) Problem-Solving
10 55 (10.58%) Scrum
11 48 (9.23%) Fintech
12 44 (8.46%) SEO
13 42 (8.08%) CRM
14 38 (7.31%) Mentoring
14 38 (7.31%) Stakeholder Management
14 38 (7.31%) Web Development
15 33 (6.35%) Cybersecurity
15 33 (6.35%) Project Management
16 32 (6.15%) Content Management
17 31 (5.96%) Artificial Intelligence
Programming Languages
1 107 (20.58%) Python
2 99 (19.04%) JavaScript
3 66 (12.69%) Go
4 60 (11.54%) TypeScript
5 37 (7.12%) PHP
6 36 (6.92%) C++
7 33 (6.35%) SQL
8 26 (5.00%) Java
9 23 (4.42%) C#
9 23 (4.42%) Rust
10 22 (4.23%) PowerShell
11 9 (1.73%) C
11 9 (1.73%) Ruby
12 6 (1.15%) VB
13 5 (0.96%) T-SQL
14 3 (0.58%) Apex Code
15 2 (0.38%) R
16 1 (0.19%) Bash Shell
16 1 (0.19%) Data Analysis Expressions (DAX)
16 1 (0.19%) Scala
Qualifications
1 139 (26.73%) Degree
2 70 (13.46%) Master's Degree
3 15 (2.88%) Security Cleared
4 14 (2.69%) SC Cleared
5 8 (1.54%) CCNP
5 8 (1.54%) Cisco Certification
6 4 (0.77%) Computer Science Degree
6 4 (0.77%) Numerate Degree
6 4 (0.77%) PhD
7 3 (0.58%) MBA
8 2 (0.38%) CCIE
8 2 (0.38%) CISM
8 2 (0.38%) CISSP
Quality Assurance & Compliance
1 21 (4.04%) QA
2 18 (3.46%) NIST
3 16 (3.08%) GDPR
4 7 (1.35%) Data Quality
5 2 (0.38%) ISO 20022
6 1 (0.19%) Actionable Recommendations
6 1 (0.19%) HL7
6 1 (0.19%) PMO
6 1 (0.19%) SEPA
System Software
1 65 (12.50%) Docker
2 29 (5.58%) Active Directory
3 5 (0.96%) Snort
3 5 (0.96%) Squid
4 3 (0.58%) Hyper-V
4 3 (0.58%) KVM
4 3 (0.58%) Virtual Desktop
4 3 (0.58%) VMware Infrastructure
Systems Management
1 40 (7.69%) Kubernetes
2 25 (4.81%) Terraform
3 17 (3.27%) Ansible
4 13 (2.50%) Istio
5 10 (1.92%) Argo
5 10 (1.92%) Knative
5 10 (1.92%) linkerd
6 9 (1.73%) Microsoft Intune
7 8 (1.54%) Packer
8 6 (1.15%) Consul
8 6 (1.15%) Docker Swarm
8 6 (1.15%) Nagios
9 5 (0.96%) Nessus
9 5 (0.96%) Nexpose
9 5 (0.96%) Opscode Chef
9 5 (0.96%) Puppet
9 5 (0.96%) SCCM
9 5 (0.96%) Suricata
10 4 (0.77%) Jamf Pro
10 4 (0.77%) Single Sign-On
Vendors
1 285 (54.81%) SAP
2 98 (18.85%) Google
3 89 (17.12%) Microsoft
4 33 (6.35%) Salesforce.com
5 29 (5.58%) Adobe
6 16 (3.08%) Cisco
7 13 (2.50%) Palo Alto
8 12 (2.31%) IBM
9 11 (2.12%) Salesforce Marketing Cloud
10 8 (1.54%) Facebook
11 7 (1.35%) CyberArk
11 7 (1.35%) ForgeRock
11 7 (1.35%) HubSpot
11 7 (1.35%) Pardot
11 7 (1.35%) Splunk
12 5 (0.96%) Carbon Black
12 5 (0.96%) CrowdStrike
12 5 (0.96%) FireEye
12 5 (0.96%) LogRhythm
12 5 (0.96%) Zscaler