Digital Marketing Manager Job Trends in England

Digital Marketing Manager
UK > England

The median Digital Marketing Manager salary in England is £57,500 per year, according to job vacancies posted during the 6 months leading to 6 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
6 Jan 2026
Same period 2025 Same period 2024
Rank 583 670 656
Rank change year-on-year +87 -14 +280
Permanent jobs requiring a Digital Marketing Manager 28 8 23
As % of all permanent jobs in England 0.054% 0.016% 0.049%
As % of the Job Titles category 0.059% 0.018% 0.052%
Number of salaries quoted 28 5 19
10th Percentile £37,500 £31,150 £49,750
25th Percentile £46,625 £36,250 £50,000
Median annual salary (50th Percentile) £57,500 £37,500 £55,000
Median % change year-on-year +53.33% -31.82% +46.67%
75th Percentile £80,000 £62,500 £61,250
90th Percentile - £82,000 £87,500
UK median annual salary £50,000 £37,500 £55,000
% change year-on-year +33.33% -31.82% +46.67%

All Permanent IT Job Roles
England

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in England with a recognized job title 47,438 45,157 44,511
% of permanent jobs with a recognized job title 90.75% 92.74% 95.08%
Number of salaries quoted 29,825 23,798 34,760
10th Percentile £28,675 £33,235 £31,250
25th Percentile £36,750 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -2.04%
75th Percentile £75,000 £78,750 £78,750
90th Percentile £95,000 £97,500 £97,500
UK median annual salary £55,000 £60,000 £58,500
% change year-on-year -8.33% +2.56% -2.50%

Digital Marketing Manager
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings featuring 'Digital Marketing Manager' in the job title relative to all permanent IT jobs advertised in England.

Digital Marketing Manager job vacancy trend in England

Digital Marketing Manager
Salary Trend in England

Salary distribution trend for Digital Marketing Manager job vacancies in England.

Salary distribution trend for Digital Marketing Manager job vacancies in England

Digital Marketing Manager
Salary Histogram in England

Salary distribution for jobs citing Digital Marketing Manager in England over the 6 months to 6 January 2026.

Salary histogram for Digital Marketing Manager in England

Digital Marketing Manager
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the England region over the 6 months to 6 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South West +18 10 £80,000 +180.70% 1
North of England - 8 £45,000 - 1
North West - 7 £40,000 - 1
South East +27 6 £57,500 - 3
London +52 4 £56,250 +15.38% 3
Yorkshire - 1 £31,500 -
North East - 1 £50,000 -
Digital Marketing Manager
UK

Digital Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities in England

For the 6 months to 6 January 2026, Digital Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the England region featuring Digital Marketing Manager in the job title.

1 27 (96.43%) Digital Marketing
2 14 (50.00%) B2B
3 13 (46.43%) SEO
4 11 (39.29%) Google
4 11 (39.29%) SaaS
5 10 (35.71%) Analytics
5 10 (35.71%) Demand Generation
6 9 (32.14%) Campaign Management
6 9 (32.14%) Marketing Strategy
6 9 (32.14%) Pay per click
7 7 (25.00%) Google Ads
8 6 (21.43%) HubSpot
8 6 (21.43%) Problem-Solving
8 6 (21.43%) WordPress
9 5 (17.86%) B2B Marketing
9 5 (17.86%) Digital Strategy
9 5 (17.86%) Email Marketing
9 5 (17.86%) Performance Metrics
10 4 (14.29%) Conversion Rate Optimisation
10 4 (14.29%) Customer Acquisition
10 4 (14.29%) Lead Generation
10 4 (14.29%) Thought Leadership
11 3 (10.71%) A/B Testing
11 3 (10.71%) Adobe
11 3 (10.71%) Adobe Creative Suite
11 3 (10.71%) Adobe Illustrator
11 3 (10.71%) BPSS Clearance
11 3 (10.71%) Copywriting
11 3 (10.71%) CRM
11 3 (10.71%) Customer Experience

Digital Marketing Manager Skill Set
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (21.43%) WordPress
Applications
1 3 (10.71%) Adobe Creative Suite
1 3 (10.71%) Adobe Illustrator
1 3 (10.71%) Elementor
1 3 (10.71%) Photoshop
Business Applications
1 1 (3.57%) Shopify
Cloud Services
1 11 (39.29%) SaaS
2 7 (25.00%) Google Ads
3 2 (7.14%) Google Analytics
4 1 (3.57%) Google Data Studio
Database & Business Intelligence
1 1 (3.57%) Mixpanel
Development Applications
1 1 (3.57%) Pivotal Tracker
General
1 28 (100.00%) Marketing
2 9 (32.14%) Social Skills
3 8 (28.57%) Brand Awareness
4 4 (14.29%) Retail
5 3 (10.71%) Analytical Skills
5 3 (10.71%) Organisational Skills
6 1 (3.57%) Presentation Skills
Miscellaneous
1 7 (25.00%) Social Media
2 3 (10.71%) EPoS
3 1 (3.57%) Analytical Mindset
3 1 (3.57%) Blog
3 1 (3.57%) NHS
3 1 (3.57%) Web Conferencing
Processes & Methodologies
1 27 (96.43%) Digital Marketing
2 14 (50.00%) B2B
3 13 (46.43%) SEO
4 10 (35.71%) Analytics
4 10 (35.71%) Demand Generation
5 9 (32.14%) Campaign Management
5 9 (32.14%) Marketing Strategy
5 9 (32.14%) Pay per click
6 6 (21.43%) Problem-Solving
7 5 (17.86%) B2B Marketing
7 5 (17.86%) Digital Strategy
7 5 (17.86%) Email Marketing
7 5 (17.86%) Performance Metrics
8 4 (14.29%) Conversion Rate Optimisation
8 4 (14.29%) Customer Acquisition
8 4 (14.29%) Lead Generation
8 4 (14.29%) Thought Leadership
9 3 (10.71%) A/B Testing
9 3 (10.71%) Customer Experience
9 3 (10.71%) Remarketing
Qualifications
1 3 (10.71%) BPSS Clearance
1 3 (10.71%) Security Cleared
2 2 (7.14%) Degree
Quality Assurance & Compliance
1 1 (3.57%) QA
Vendors
1 11 (39.29%) Google
2 6 (21.43%) HubSpot
3 3 (10.71%) Adobe
3 3 (10.71%) Salesforce
4 1 (3.57%) Apple
4 1 (3.57%) Hotjar
4 1 (3.57%) TikTok
4 1 (3.57%) YouTube