B2B Marketing Job Trends in London

Business-to-Business (B2B) Marketing
England > London

The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring B2B Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 331 424 437
Rank change year-on-year +93 +13 +200
Permanent jobs citing B2B Marketing 43 4 6
As % of all permanent jobs in London 0.30% 0.026% 0.033%
As % of the Processes & Methodologies category 0.35% 0.027% 0.036%
Number of salaries quoted 40 4 4
10th Percentile £28,900 £64,500 £45,200
25th Percentile £35,750 £82,500 £45,875
Median annual salary (50th Percentile) £43,750 £95,000 £47,500
Median % change year-on-year -53.95% +100.00% -26.92%
75th Percentile £58,125 £100,000 £66,438
90th Percentile £63,750 £104,500 £95,575
England median annual salary £40,000 £52,500 £35,000
% change year-on-year -23.81% +50.00% -46.15%

All Process & Methodology Skills
London

B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.

Permanent vacancies with a requirement for process or methodology skills 12,365 14,682 16,817
As % of all permanent jobs advertised in London 87.68% 94.64% 92.38%
Number of salaries quoted 7,912 8,070 13,469
10th Percentile £36,250 £43,250 £41,250
25th Percentile £52,500 £56,250 £55,000
Median annual salary (50th Percentile) £75,000 £75,000 £75,000
75th Percentile £95,000 £97,500 £95,000
90th Percentile £117,500 £120,125 £115,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B Marketing
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing B2B Marketing relative to all permanent IT jobs advertised in London.

B2B Marketing job vacancy trend in London

B2B Marketing
Salary Trend in London

Salary distribution trend for jobs in London citing B2B Marketing.

Salary distribution trend for jobs in London citing B2B Marketing

B2B Marketing
Salary Histogram in London

Salary distribution for jobs citing B2B Marketing in London over the 6 months to 14 January 2026.

Salary histogram for B2B Marketing in London

B2B Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Marketing within the London region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South London - 16 £45,000 -
West London - 4 £28,000 -
East London - 1 - -
B2B Marketing
England

B2B Marketing
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 11 (25.58%) CMS
Applications
1 8 (18.60%) Microsoft Excel
2 6 (13.95%) Microsoft Office
3 5 (11.63%) Microsoft PowerPoint
4 3 (6.98%) Spreadsheet
Business Applications
1 10 (23.26%) Dynamics CRM
2 3 (6.98%) Yoast SEO
Cloud Services
1 7 (16.28%) SaaS
2 6 (13.95%) Adobe Creative Cloud
2 6 (13.95%) Microsoft 365
3 3 (6.98%) Dynamics 365
4 2 (4.65%) Google Ads
General
1 43 (100.00%) Marketing
2 9 (20.93%) Finance
2 9 (20.93%) Social Skills
3 7 (16.28%) Analytical Skills
3 7 (16.28%) Legal
4 6 (13.95%) German Language
5 5 (11.63%) French Language
5 5 (11.63%) Italian Language
5 5 (11.63%) Law
5 5 (11.63%) Spanish Language
6 4 (9.30%) Publishing
6 4 (9.30%) Telecoms
7 3 (6.98%) Manufacturing
7 3 (6.98%) Public Sector
7 3 (6.98%) Retail
8 2 (4.65%) Banking
8 2 (4.65%) Investment Banking
8 2 (4.65%) Organisational Skills
9 1 (2.33%) Automotive
9 1 (2.33%) Influencing Skills
Job Titles
1 19 (44.19%) Marketing Manager
2 15 (34.88%) Marketing Executive
3 10 (23.26%) Senior
4 6 (13.95%) Senior Marketing Executive
5 3 (6.98%) Product Manager
5 3 (6.98%) Product Marketing Manager
5 3 (6.98%) Senior Manager
5 3 (6.98%) Senior Marketing Manager
6 2 (4.65%) Account Director
6 2 (4.65%) Digital Account Director
6 2 (4.65%) Digital Director
6 2 (4.65%) Marketing Director
6 2 (4.65%) Senior Product Manager
6 2 (4.65%) Senior Product Marketing Manager
7 1 (2.33%) Business Development Director
7 1 (2.33%) Campaign Manager
7 1 (2.33%) Coordinator
7 1 (2.33%) Digital Marketing Manager
7 1 (2.33%) Head of Marketing
7 1 (2.33%) Telecoms Manager
Miscellaneous
1 16 (37.21%) Social Media
2 7 (16.28%) Self-Motivation
3 6 (13.95%) Web Conferencing
4 3 (6.98%) Data Centre
5 1 (2.33%) Marketing Technology
5 1 (2.33%) Multi-touch
5 1 (2.33%) PropTech
Processes & Methodologies
1 43 (100.00%) B2B
2 23 (53.49%) CRM
3 20 (46.51%) Lead Generation
4 17 (39.53%) SEO
5 14 (32.56%) Analytics
6 12 (27.91%) Campaign Management
6 12 (27.91%) Marketing Strategy
7 10 (23.26%) Digital Marketing
8 9 (20.93%) Email Marketing
8 9 (20.93%) Marketing Automation
8 9 (20.93%) Pay per click
9 7 (16.28%) Cybersecurity
9 7 (16.28%) Data Protection
9 7 (16.28%) Multichannel Marketing
10 6 (13.95%) Digital Analytics
10 6 (13.95%) Information Security
10 6 (13.95%) Storytelling
10 6 (13.95%) Thought Leadership
10 6 (13.95%) Value Proposition
11 5 (11.63%) Sales Enablement
Qualifications
1 10 (23.26%) Degree
2 1 (2.33%) Master's Degree
Quality Assurance & Compliance
1 6 (13.95%) GDPR
1 6 (13.95%) ISO 9001
1 6 (13.95%) ISO/IEC 27001
2 2 (4.65%) Accessibility
3 1 (2.33%) QA
Systems Management
1 6 (13.95%) Systems Management Server (SMS)
Vendors
1 15 (34.88%) HubSpot
2 7 (16.28%) Microsoft
3 6 (13.95%) Adobe
3 6 (13.95%) YouTube
4 3 (6.98%) Salesforce
4 3 (6.98%) Scality
4 3 (6.98%) Veeam
5 2 (4.65%) Google