Customer Acquisition Job Trends in England

Customer Acquisition
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Customer Acquisition skills. It covers permanent job vacancies from the 6 months leading up to 10 September 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Sep 2026
Same period 2025 Same period 2024
Rank 596 533 713
Rank change year-on-year -63 +180 -11
Permanent jobs citing Customer Acquisition 164 102 31
As % of all permanent jobs in England 0.16% 0.23% 0.045%
As % of the Processes & Methodologies category 0.22% 0.26% 0.055%
Number of salaries quoted 96 36 19
10th Percentile £30,875 £36,750 £41,250
25th Percentile £33,750 £37,500 £44,813
Median annual salary (50th Percentile) £42,500 £48,750 £57,500
Median % change year-on-year -12.82% -15.22% -14.81%
75th Percentile £62,500 £80,000 £87,500
90th Percentile £77,500 £92,500 £99,250
UK median annual salary £47,500 £52,500 £57,500
% change year-on-year -9.52% -8.70% -14.81%

All Process & Methodology Skills
England

Customer Acquisition falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 73,131 38,549 56,028
As % of all permanent jobs advertised in England 73.32% 88.64% 81.20%
Number of salaries quoted 52,091 22,224 32,866
10th Percentile £31,250 £28,500 £31,750
25th Percentile £42,000 £37,500 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -8.00%
75th Percentile £80,000 £76,250 £77,500
90th Percentile £100,000 £97,500 £95,000
UK median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -4.17%

Customer Acquisition
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Customer Acquisition relative to all permanent IT jobs advertised in England.

Customer Acquisition job vacancy trend in England

Customer Acquisition
Salary Trend in England

Salary distribution trend for jobs in England citing Customer Acquisition.

Salary distribution trend for jobs in England citing Customer Acquisition

Customer Acquisition
Salary Histogram in England

Salary distribution for jobs citing Customer Acquisition in England over the 6 months to 10 September 2026.

Salary histogram for Customer Acquisition in England

Customer Acquisition
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Acquisition within the England region over the 6 months to 10 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -37 60 £42,500 -46.88% 113
North of England -2 58 £40,000 -49.21% 30
North West +23 41 £40,000 -49.21% 16
Midlands -35 20 £60,000 +50.00% 8
South East -33 13 £50,000 +17.65% 31
West Midlands -21 12 £60,000 +14.29% 4
Yorkshire -34 12 £55,000 - 12
East Midlands -22 8 £60,000 +50.00% 4
East of England -27 7 £55,000 +29.41% 3
North East - 5 £43,918 - 2
South West -96 4 £45,000 -25.93% 7
Customer Acquisition
UK

Customer Acquisition
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (3.66%) WordPress
2 5 (3.05%) CMS
Applications
1 8 (4.88%) Microsoft Excel
2 4 (2.44%) Microsoft Office
3 1 (0.61%) Chatbot
Business Applications
1 6 (3.66%) Shopify
2 2 (1.22%) Sage X3
3 1 (0.61%) Dynamics CRM
3 1 (0.61%) FastStats
3 1 (0.61%) FastStats PeopleStage
Cloud Services
1 32 (19.51%) SaaS
2 20 (12.20%) Google Analytics
3 14 (8.54%) GCP
4 13 (7.93%) Google Ads
5 12 (7.32%) Snowflake
6 11 (6.71%) AWS
7 10 (6.10%) Intacct
8 9 (5.49%) Azure
9 8 (4.88%) Meta Ads
9 8 (4.88%) Power Platform
10 7 (4.27%) dbt
11 6 (3.66%) Supabase
12 5 (3.05%) Bloomreach
13 4 (2.44%) Cloud Computing
13 4 (2.44%) Microsoft Advertising
14 3 (1.83%) Google Sheets
15 2 (1.22%) Microsoft 365
16 1 (0.61%) AppsFlyer
16 1 (0.61%) Azure DevOps
16 1 (0.61%) BigCommerce
Communications & Networking
1 8 (4.88%) SMS
2 4 (2.44%) Broadband
Database & Business Intelligence
1 12 (7.32%) Data Lake
1 12 (7.32%) Data Warehouse
2 10 (6.10%) Looker
3 8 (4.88%) Power BI
4 7 (4.27%) Tableau
5 6 (3.66%) PostgreSQL
5 6 (3.66%) Redis
6 1 (0.61%) Electronic Patient Records
6 1 (0.61%) Mixpanel
6 1 (0.61%) Oracle Reports
Development Applications
1 1 (0.61%) JIRA
General
1 109 (66.46%) Marketing
2 53 (32.32%) Analytical Skills
3 49 (29.88%) Social Skills
4 45 (27.44%) Finance
5 15 (9.15%) Retail
6 14 (8.54%) Advertising
6 14 (8.54%) Presentation Skills
7 13 (7.93%) Influencing Skills
8 11 (6.71%) Manufacturing
9 10 (6.10%) Organisational Skills
10 9 (5.49%) Brand Awareness
10 9 (5.49%) Inclusion and Diversity
10 9 (5.49%) Public Sector
11 6 (3.66%) Legal
11 6 (3.66%) Telecoms
12 5 (3.05%) Mandarin Language
13 4 (2.44%) Automotive
14 3 (1.83%) Pharmaceutical
15 2 (1.22%) Electronics
15 2 (1.22%) Publishing
Job Titles
1 23 (14.02%) Senior
2 15 (9.15%) Business Development Manager
2 15 (9.15%) Business Manager
2 15 (9.15%) Development Manager
2 15 (9.15%) Product Specialist
3 13 (7.93%) Marketing Manager
4 12 (7.32%) Data Management Specialist
5 10 (6.10%) Analyst
5 10 (6.10%) Lead
6 8 (4.88%) IT Sales Executive
6 8 (4.88%) Performance Manager
6 8 (4.88%) Sales Executive
6 8 (4.88%) Senior Sales Executive
7 7 (4.27%) Account Executive
7 7 (4.27%) Data Engineer
8 6 (3.66%) Data Analyst
8 6 (3.66%) Marketing Executive
8 6 (3.66%) Product Manager
8 6 (3.66%) Senior Data Analyst
8 6 (3.66%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 6 (3.66%) Next.js
1 6 (3.66%) Prisma
2 1 (0.61%) CSS
2 1 (0.61%) Flash
2 1 (0.61%) HTML
2 1 (0.61%) VML
Miscellaneous
1 13 (7.93%) Blog
1 13 (7.93%) Onboarding
2 11 (6.71%) Analytical Mindset
2 11 (6.71%) Social Media
3 10 (6.10%) Driving Licence
3 10 (6.10%) Self-Motivation
4 9 (5.49%) Marketing Technology
5 7 (4.27%) Educational Technology
6 5 (3.05%) Cloud Native
7 4 (2.44%) Distributed Systems
8 3 (1.83%) Management Information System
8 3 (1.83%) Multi-touch
9 2 (1.22%) FMCG
9 2 (1.22%) Smart City
9 2 (1.22%) Smart Home
9 2 (1.22%) Web Conferencing
10 1 (0.61%) Handset
10 1 (0.61%) Product Ownership
10 1 (0.61%) PropTech
10 1 (0.61%) Renewable Energy
Operating Systems
1 1 (0.61%) Apple iOS
Processes & Methodologies
1 61 (37.20%) Decision-Making
2 58 (35.37%) CRM
3 57 (34.76%) Analytics
4 45 (27.44%) B2B
5 38 (23.17%) AI
6 37 (22.56%) Business Development
7 35 (21.34%) Stakeholder Management
8 33 (20.12%) Customer Retention
9 29 (17.68%) E-Commerce
10 27 (16.46%) Digital Marketing
11 26 (15.85%) Customer Engagement
12 24 (14.63%) Customer Experience
12 24 (14.63%) Fintech
13 23 (14.02%) Demand Generation
14 22 (13.41%) Lead Generation
14 22 (13.41%) Use Case
15 21 (12.80%) Actionable Insight
15 21 (12.80%) Business Intelligence
16 20 (12.20%) Continuous Improvement
16 20 (12.20%) Value Proposition
Programming Languages
1 24 (14.63%) SQL
2 12 (7.32%) Python
3 4 (2.44%) Go
4 3 (1.83%) R
Qualifications
1 33 (20.12%) Degree
2 1 (0.61%) ITIL Certification
Quality Assurance & Compliance
1 11 (6.71%) Data Quality
1 11 (6.71%) QA
2 5 (3.05%) Actionable Recommendations
2 5 (3.05%) GDPR
3 4 (2.44%) PERC
4 1 (0.61%) Accessibility
4 1 (0.61%) SLA
Systems Management
1 2 (1.22%) AppManager
2 1 (0.61%) Autotask
Vendors
1 34 (20.73%) Google
2 24 (14.63%) Microsoft
3 16 (9.76%) Salesforce
4 13 (7.93%) Databricks
5 12 (7.32%) Dell
5 12 (7.32%) Denodo
5 12 (7.32%) Informatica
5 12 (7.32%) Teradata
6 11 (6.71%) TikTok
7 10 (6.10%) Sage
8 8 (4.88%) HubSpot
9 5 (3.05%) Samsung
10 4 (2.44%) BT
10 4 (2.44%) Facebook
10 4 (2.44%) Instagram
10 4 (2.44%) YouTube
11 3 (1.83%) Pinterest
11 3 (1.83%) Snapchat
12 2 (1.22%) Marketo
12 2 (1.22%) Pardot