Digital Innovation Job Trends in the Midlands

Digital Innovation
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Digital Innovation skills. It covers vacancies from the 6 months leading up to 25 September 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Sep 2025
Same period 2024 Same period 2023
Rank 169 270 227
Rank change year-on-year +101 -43 +110
Permanent jobs citing Digital Innovation 69 15 11
As % of all permanent jobs advertised in the Midlands 1.23% 0.15% 0.20%
As % of the Processes & Methodologies category 1.43% 0.19% 0.21%
Number of salaries quoted 19 10 9
10th Percentile £42,500 £37,300 £38,500
25th Percentile £77,375 £40,000 £45,000
Median annual salary (50th Percentile) £80,000 £50,000 £50,000
Median % change year-on-year +60.00% - -7.41%
75th Percentile £82,500 £55,420 £70,000
90th Percentile £85,150 £62,200 £115,000
England median annual salary £75,000 £58,850 £65,000
% change year-on-year +27.44% -9.46% +6.56%

All Process and Methodology Skills
Midlands

Digital Innovation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,826 7,886 5,135
As % of all permanent jobs advertised in the Midlands 85.96% 79.31% 94.12%
Number of salaries quoted 2,862 3,839 3,798
10th Percentile £27,000 £30,000 £27,000
25th Percentile £32,500 £36,250 £37,500
Median annual salary (50th Percentile) £47,500 £50,000 £52,500
Median % change year-on-year -5.00% -4.76% +5.00%
75th Percentile £63,500 £65,000 £66,004
90th Percentile £77,500 £77,500 £78,750
England median annual salary £55,000 £58,500 £62,475
% change year-on-year -5.98% -6.36% +4.13%

Digital Innovation
Job Vacancy Trend in the Midlands

Job postings citing Digital Innovation as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Digital Innovation in the Midlands

Digital Innovation
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Digital Innovation.

Salary distribution trend for jobs in the Midlands citing Digital Innovation

Digital Innovation
Salary Histogram in the Midlands

Salary distribution for jobs citing Digital Innovation in the Midlands over the 6 months to 25 September 2025.

Salary histogram for Digital Innovation in the Midlands

Digital Innovation
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Innovation within the Midlands region over the 6 months to 25 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +95 56 £55,000 +15.86% 15
East Midlands +36 13 £80,000 +60.00% 5
Digital Innovation
England

Digital Innovation
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.90%) CMS
2 1 (1.45%) Confluence
Business Applications
1 13 (18.84%) Sprinklr
2 2 (2.90%) Shopify
Cloud Services
1 1 (1.45%) Cloud Computing
1 1 (1.45%) Power Platform
1 1 (1.45%) PowerApps
Communications & Networking
1 2 (2.90%) MPLS
1 2 (2.90%) VoIP
2 1 (1.45%) 5G
2 1 (1.45%) Internet
2 1 (1.45%) LoRaWAN
2 1 (1.45%) Modbus
2 1 (1.45%) MQTT
Database & Business Intelligence
1 1 (1.45%) Power BI
1 1 (1.45%) SQL Server
1 1 (1.45%) Tableau
Development Applications
1 1 (1.45%) JIRA
General
1 56 (81.16%) Analytical Skills
2 46 (66.67%) Marketing
3 14 (20.29%) Retail
4 6 (8.70%) Public Sector
5 5 (7.25%) Inclusion and Diversity
6 4 (5.80%) Legal
6 4 (5.80%) Social Skills
7 2 (2.90%) Telecoms
Job Titles
1 22 (31.88%) Lead
2 13 (18.84%) Consultant
2 13 (18.84%) Implementation Consultant
3 11 (15.94%) Customer Experience Manager
3 11 (15.94%) Digital Transformation
4 10 (14.49%) E-Commerce Manager
5 1 (1.45%) Architect
5 1 (1.45%) Control Systems Engineer
5 1 (1.45%) Graduate
5 1 (1.45%) Graduate Software Engineer
5 1 (1.45%) Graduate Systems Engineer
5 1 (1.45%) Head of Digital
5 1 (1.45%) Head of ICT
5 1 (1.45%) Operations Director
5 1 (1.45%) Operations Engineer
5 1 (1.45%) Software Engineer
5 1 (1.45%) Systems Architect
5 1 (1.45%) Systems Engineer
5 1 (1.45%) Technical Director
Libraries, Frameworks & Software Standards
1 12 (17.39%) CSS
1 12 (17.39%) HTML
Miscellaneous
1 44 (63.77%) Onboarding
2 12 (17.39%) Analytical Mindset
3 5 (7.25%) SCADA
4 3 (4.35%) Renewable Energy
5 2 (2.90%) CCTV
5 2 (2.90%) Operational Technology
5 2 (2.90%) Taxonomies
6 1 (1.45%) Data Centre
6 1 (1.45%) Driving Licence
6 1 (1.45%) Enterprise Storage
6 1 (1.45%) Industrial Internet of Things
6 1 (1.45%) IoT
6 1 (1.45%) NB-IoT
6 1 (1.45%) Social Media
Processes & Methodologies
1 56 (81.16%) CRM
2 47 (68.12%) E-Commerce
3 46 (66.67%) Performance Analysis
4 45 (65.22%) Stakeholder Management
5 44 (63.77%) B2B
5 44 (63.77%) Coaching
5 44 (63.77%) Collaborative Working
5 44 (63.77%) Commercialisation
5 44 (63.77%) Continuous Improvement
5 44 (63.77%) Customer Experience
5 44 (63.77%) Dashboard Development
5 44 (63.77%) Digital Marketing
5 44 (63.77%) GTM Strategy
6 20 (28.99%) Digital Customer Experience
7 16 (23.19%) Analytics
7 16 (23.19%) Customer Insight
8 15 (21.74%) Project Management
9 12 (17.39%) Customer Service
10 5 (7.25%) Business Strategy
11 3 (4.35%) Decision-Making
Programming Languages
1 12 (17.39%) JavaScript
1 12 (17.39%) SQL
2 2 (2.90%) PHP
Qualifications
1 48 (69.57%) Degree
2 3 (4.35%) HND
3 2 (2.90%) Chartered Engineer
3 2 (2.90%) HNC
3 2 (2.90%) Master's Degree
4 1 (1.45%) CREST Certified
Quality Assurance & Compliance
1 1 (1.45%) NCSC
System Software
1 1 (1.45%) Active Directory
1 1 (1.45%) VMware Infrastructure
Systems Management
1 2 (2.90%) Cisco CUCM
Vendors
1 12 (17.39%) Adobe
2 3 (4.35%) Facebook
2 3 (4.35%) YouTube
3 2 (2.90%) Ahrefs
3 2 (2.90%) Cisco
4 1 (1.45%) Microsoft
4 1 (1.45%) Rockwell
4 1 (1.45%) Siemens
4 1 (1.45%) VMware