Advertising Job Trends in the North West

Advertising
England > North West

The table below looks at the prevalence of the term Advertising in permanent job vacancies in the North West. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 13 January 2026, comparing them to the same period in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 144 199 158
Rank change year-on-year +55 -41 +77
Permanent jobs citing Advertising 35 8 39
As % of all permanent jobs in the North West 0.55% 0.16% 0.87%
As % of the General category 0.88% 0.24% 1.55%
Number of salaries quoted 26 3 39
10th Percentile £25,875 £30,100 £30,467
25th Percentile £30,960 £38,500 £37,671
Median annual salary (50th Percentile) £37,500 £55,000 £47,500
Median % change year-on-year -31.82% +15.79% -20.83%
75th Percentile £63,750 £57,500 £65,000
90th Percentile £73,125 - £73,750
England median annual salary £45,000 £62,500 £55,000
% change year-on-year -28.00% +13.64% -8.33%

All General Skills
North West

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the North West.

Permanent vacancies with a requirement for general skills 3,994 3,361 2,519
As % of all permanent jobs advertised in the North West 62.96% 66.70% 55.94%
Number of salaries quoted 1,670 1,501 1,906
10th Percentile £27,000 £31,250 £26,250
25th Percentile £32,500 £40,000 £36,250
Median annual salary (50th Percentile) £47,500 £51,238 £50,000
Median % change year-on-year -7.30% +2.48% -4.76%
75th Percentile £65,000 £65,000 £67,500
90th Percentile £81,250 £80,000 £80,000
England median annual salary £54,000 £60,000 £60,000
% change year-on-year -10.00% - -4.00%

Advertising
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Advertising relative to all permanent IT jobs advertised in the North West.

Advertising job vacancy trend in the North West

Advertising
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Advertising.

Salary distribution trend for jobs in the North West citing Advertising

Advertising
Salary Histogram in the North West

Salary distribution for jobs citing Advertising in the North West over the 6 months to 13 January 2026.

Salary histogram for Advertising in the North West

Advertising
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the North West region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +41 19 £37,500 +50.00% 6
Merseyside +1 7 £30,780 -44.04% 1
Cheshire -11 5 £47,500 - 4
Lancashire - 3 - - 2
Advertising
England

Advertising
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (2.86%) CMS
1 1 (2.86%) WordPress
Applications
1 5 (14.29%) Microsoft Excel
2 4 (11.43%) Photoshop
3 3 (8.57%) Adobe Creative Suite
4 2 (5.71%) Microsoft Office
4 2 (5.71%) Microsoft PowerPoint
5 1 (2.86%) Adobe Premiere
Cloud Services
1 5 (14.29%) Snowflake
2 4 (11.43%) Power Platform
3 3 (8.57%) Cloud Computing
4 2 (5.71%) OCI
4 2 (5.71%) SaaS
5 1 (2.86%) Google Ads
5 1 (2.86%) Google Analytics
5 1 (2.86%) Microsoft Advertising
5 1 (2.86%) Oracle CX
5 1 (2.86%) Oracle Service Cloud
Communications & Networking
1 2 (5.71%) Internet
Database & Business Intelligence
1 4 (11.43%) Data Vault
1 4 (11.43%) Power BI
1 4 (11.43%) SQL Server
2 1 (2.86%) Data Warehouse
Development Applications
1 4 (11.43%) GitLab
General
1 14 (40.00%) Retail
2 13 (37.14%) Social Skills
3 9 (25.71%) Marketing
4 7 (20.00%) Finance
5 5 (14.29%) Fire and Rescue
5 5 (14.29%) Public Sector
6 3 (8.57%) Banking
6 3 (8.57%) Investment Banking
6 3 (8.57%) Manufacturing
7 2 (5.71%) Dutch Language
7 2 (5.71%) Games
7 2 (5.71%) Legal
7 2 (5.71%) Organisational Skills
8 1 (2.86%) Analytical Skills
8 1 (2.86%) Documentation Skills
8 1 (2.86%) Law
Job Titles
1 5 (14.29%) Developer
1 5 (14.29%) Security Engineer
1 5 (14.29%) Senior
1 5 (14.29%) Snowflake Developer
1 5 (14.29%) Systems Engineer
2 4 (11.43%) Administrator
3 3 (8.57%) 3D Designer
3 3 (8.57%) Account Manager
3 3 (8.57%) Coordinator
3 3 (8.57%) Designer
3 3 (8.57%) Senior Manager
4 2 (5.71%) Client Services Manager
4 2 (5.71%) Help Desk Administrator
4 2 (5.71%) Operations Manager
4 2 (5.71%) Senior Service Manager
4 2 (5.71%) Service Manager
5 1 (2.86%) Payroll Consultant
5 1 (2.86%) Senior Oracle Consultant
5 1 (2.86%) Senior Oracle Payroll Consultant
5 1 (2.86%) Senior Project Manager
Libraries, Frameworks & Software Standards
1 1 (2.86%) Snowpark
Miscellaneous
1 9 (25.71%) Driving Licence
2 5 (14.29%) CCTV
2 5 (14.29%) Social Media
3 4 (11.43%) Graphic Design
3 4 (11.43%) Product Ownership
3 4 (11.43%) Self-Motivation
4 3 (8.57%) 3D Graphics
4 3 (8.57%) Blog
4 3 (8.57%) EPoS
4 3 (8.57%) Onboarding
4 3 (8.57%) Renewable Energy
5 2 (5.71%) Digital Signage
5 2 (5.71%) PropTech
6 1 (2.86%) Analytical Mindset
6 1 (2.86%) e-Learning
Processes & Methodologies
1 14 (40.00%) Problem-Solving
2 10 (28.57%) Customer Service
3 6 (17.14%) Business Development
4 5 (14.29%) Coaching
4 5 (14.29%) Data Modelling
4 5 (14.29%) Project Management
4 5 (14.29%) Service Delivery
4 5 (14.29%) Stakeholder Management
5 4 (11.43%) AI
5 4 (11.43%) B2B
5 4 (11.43%) Business Intelligence
5 4 (11.43%) Data Governance
5 4 (11.43%) Data Management
5 4 (11.43%) Data Pipeline
5 4 (11.43%) Data Science
5 4 (11.43%) Decision-Making
5 4 (11.43%) Machine Learning
6 3 (8.57%) Content Management
6 3 (8.57%) Logistics
6 3 (8.57%) Statistics
Programming Languages
1 5 (14.29%) ANSI SQL
1 5 (14.29%) Python
1 5 (14.29%) SQL
Qualifications
1 7 (20.00%) Degree
2 2 (5.71%) SC Cleared
2 2 (5.71%) Security Cleared
Systems Management
1 1 (2.86%) Single Sign-On
Vendors
1 6 (17.14%) Oracle
2 4 (11.43%) Adobe
3 1 (2.86%) Google
3 1 (2.86%) Microsoft