B2B Sales Job Trends in Scotland

Business-to-Business (B2B) Sales
UK > Scotland

The table below provides summary statistics and salary benchmarking for jobs advertised in Scotland requiring B2B Sales skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 117 137 -
Rank change year-on-year +20 - -
Permanent jobs citing B2B Sales 24 11 0
As % of all permanent jobs in Scotland 0.87% 0.43% -
As % of the Processes & Methodologies category 1.09% 0.46% -
Number of salaries quoted 20 0 0
10th Percentile - - -
25th Percentile £29,500 - -
Median annual salary (50th Percentile) £34,000 - -
75th Percentile £37,000 - -
90th Percentile £46,000 - -
UK median annual salary £40,000 £60,000 £37,000
% change year-on-year -33.33% +62.16% -32.73%

All Process & Methodology Skills
Scotland

B2B Sales falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Scotland.

Permanent vacancies with a requirement for process or methodology skills 2,206 2,381 2,956
As % of all permanent jobs advertised in Scotland 79.84% 92.90% 93.90%
Number of salaries quoted 1,076 1,004 1,812
10th Percentile £26,250 £32,325 £25,000
25th Percentile £30,250 £41,250 £33,250
Median annual salary (50th Percentile) £42,000 £55,000 £52,500
Median % change year-on-year -23.64% +4.76% -8.70%
75th Percentile £65,000 £70,000 £68,750
90th Percentile £82,370 £88,750 £84,056
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

B2B Sales
Job Vacancy Trend in Scotland

Historical trend showing the proportion of permanent IT job postings citing B2B Sales relative to all permanent IT jobs advertised in Scotland.

B2B Sales job vacancy trend in Scotland

B2B Sales
Salary Trend in Scotland

Salary distribution trend for jobs in Scotland citing B2B Sales.

Salary distribution trend for jobs in Scotland citing B2B Sales

B2B Sales
Salary Histogram in Scotland

Salary distribution for jobs citing B2B Sales in Scotland over the 6 months to 14 January 2026.

Salary histogram for B2B Sales in Scotland

B2B Sales
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Sales within the Scotland region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Glasgow +28 22 £34,000 - 13
Edinburgh - 1 £32,500 - 13
B2B Sales
UK

B2B Sales
Co-Occurring Skills & Capabilities in Scotland by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (4.17%) Microsoft Excel
Cloud Services
1 5 (20.83%) SaaS
General
1 16 (66.67%) Billing
2 15 (62.50%) Advertising
3 5 (20.83%) Marketing
4 1 (4.17%) Analytical Skills
4 1 (4.17%) Organisational Skills
4 1 (4.17%) Retail
4 1 (4.17%) Social Skills
Job Titles
1 15 (62.50%) Consultant
1 15 (62.50%) Recruitment Consultant
2 13 (54.17%) IT Consultant
2 13 (54.17%) IT Recruitment Consultant
3 5 (20.83%) Commercial Consultant
4 3 (12.50%) Business Development Executive
5 1 (4.17%) Business Development Manager
5 1 (4.17%) Business Manager
5 1 (4.17%) Development Manager
5 1 (4.17%) Sales Executive
5 1 (4.17%) Sales Manager
Miscellaneous
1 16 (66.67%) Self-Motivation
2 15 (62.50%) Mobile App
3 6 (25.00%) Renewable Energy
4 3 (12.50%) Social Media
5 1 (4.17%) Analytical Mindset
Processes & Methodologies
1 24 (100.00%) B2B
2 22 (91.67%) Business Development
3 16 (66.67%) CRM
4 3 (12.50%) AI
4 3 (12.50%) Collaborative Culture
4 3 (12.50%) Content Strategy
4 3 (12.50%) Data Collection
4 3 (12.50%) Thought Leadership
5 2 (8.33%) Lead Generation
6 1 (4.17%) Commercial Awareness
6 1 (4.17%) Customer Service
6 1 (4.17%) Stakeholder Management
Qualifications
1 2 (8.33%) Degree
Vendors
1 1 (4.17%) Microsoft