Business-to-Business (B2B) Sales
UK
The table below provides summary statistics and salary benchmarking for jobs requiring B2B Sales skills. It covers permanent job vacancies from the 6 months leading up to 16 May 2026, with comparisons to the same periods in the previous two years.
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6 months to 16 May 2026 |
Same period 2025 | Same period 2024 |
|---|---|---|---|
| Rank | 334 | 470 | 779 |
| Rank change year-on-year | +136 | +309 | +62 |
| Permanent jobs citing B2B Sales | 478 | 187 | 114 |
| As % of all permanent jobs in the UK | 0.52% | 0.43% | 0.12% |
| As % of the Processes & Methodologies category | 0.71% | 0.46% | 0.14% |
| Number of salaries quoted | 366 | 71 | 94 |
| 10th Percentile | £30,000 | £27,500 | £24,500 |
| 25th Percentile | £33,813 | £33,750 | £31,063 |
| Median annual salary (50th Percentile) | £40,000 | £40,000 | £41,250 |
| Median % change year-on-year | - | -3.03% | -17.50% |
| 75th Percentile | £55,000 | £66,250 | £64,500 |
| 90th Percentile | £87,500 | £122,500 | £83,000 |
| UK excluding London median annual salary | £38,750 | £42,500 | £37,500 |
| % change year-on-year | -8.82% | +13.33% | -28.57% |
All Process & Methodology Skills
UK
B2B Sales falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 67,346 | 40,822 | 82,196 |
| As % of all permanent jobs advertised in the UK | 73.74% | 93.29% | 85.15% |
| Number of salaries quoted | 43,359 | 22,211 | 59,550 |
| 10th Percentile | £30,000 | £30,000 | £29,000 |
| 25th Percentile | £40,000 | £41,250 | £40,000 |
| Median annual salary (50th Percentile) | £60,000 | £60,000 | £55,000 |
| Median % change year-on-year | - | +9.09% | -9.97% |
| 75th Percentile | £78,750 | £78,750 | £72,500 |
| 90th Percentile | £100,000 | £101,000 | £92,500 |
| UK excluding London median annual salary | £52,500 | £52,500 | £50,000 |
| % change year-on-year | - | +5.00% | -9.09% |
B2B Sales
Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing B2B Sales relative to all permanent IT jobs advertised.
B2B Sales
Salary Trend
Salary distribution trend for jobs in the UK citing B2B Sales.
B2B Sales
Salary Histogram
Salary distribution for jobs citing B2B Sales over the 6 months to 16 May 2026.
B2B Sales
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Sales within the UK over the 6 months to 16 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +131 | 394 | £40,000 | -15.79% | 392 |
| UK excluding London | +151 | 327 | £38,750 | -8.82% | 281 |
| Work from Home | +73 | 103 | £40,000 | +6.67% | 201 |
| London | -10 | 92 | £51,500 | -28.97% | 149 |
| North of England | +60 | 90 | £35,000 | - | 93 |
| South East | +30 | 87 | £47,500 | +2.70% | 85 |
| East of England | +45 | 60 | £50,000 | +17.65% | 16 |
| Midlands | -10 | 36 | £35,000 | +11.11% | 43 |
| Yorkshire | -20 | 35 | £38,500 | - | 26 |
| North West | - | 35 | £32,500 | - | 58 |
| South West | -26 | 28 | £32,000 | +16.36% | 26 |
| East Midlands | -20 | 26 | £35,000 | +11.11% | 17 |
| Scotland | +14 | 22 | £32,500 | -23.53% | 18 |
| North East | - | 20 | £40,000 | - | 13 |
| West Midlands | -32 | 10 | £41,750 | - | 25 |
| Wales | -21 | 8 | £35,000 | +12.00% | 9 |
B2B Sales
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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