Google Analytics (GA)
UK > Scotland
The table below provides summary statistics for permanent job vacancies advertised in Scotland requiring Google Analytics skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Google Analytics over the 6 months leading up to 19 May 2025, comparing them to the same period in the previous two years.
| 6 months to 19 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 154 | 274 | 213 |
| Rank change year-on-year | +120 | -61 | +7 |
| Permanent jobs citing Google Analytics | 11 | 10 | 8 |
| As % of all permanent jobs advertised in Scotland | 0.36% | 0.15% | 0.17% |
| As % of the Cloud Services category | 2.07% | 0.34% | 0.49% |
| Number of salaries quoted | 6 | 10 | 8 |
| 10th Percentile | £37,500 | £25,000 | £31,000 |
| 25th Percentile | £51,994 | £41,250 | £32,500 |
| Median annual salary (50th Percentile) | £85,253 | £43,750 | £35,000 |
| Median % change year-on-year | +94.86% | +25.00% | -22.22% |
| 75th Percentile | £93,778 | £52,500 | £37,500 |
| 90th Percentile | - | - | £38,250 |
| UK median annual salary | £45,000 | £42,500 | £45,000 |
| % change year-on-year | +5.88% | -5.56% | -0.68% |
All Cloud Skills
Scotland
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in Scotland.
| Permanent vacancies with a requirement for cloud computing skills | 532 | 2,930 | 1,636 |
| As % of all permanent jobs advertised in Scotland | 17.44% | 43.64% | 35.74% |
| Number of salaries quoted | 322 | 1,016 | 902 |
| 10th Percentile | £32,000 | £28,250 | £32,000 |
| 25th Percentile | £43,750 | £38,250 | £42,563 |
| Median annual salary (50th Percentile) | £57,500 | £52,500 | £57,500 |
| Median % change year-on-year | +9.52% | -8.70% | +4.55% |
| 75th Percentile | £77,500 | £68,750 | £71,250 |
| 90th Percentile | £95,000 | £82,500 | £85,000 |
| UK median annual salary | £60,000 | £57,500 | £65,000 |
| % change year-on-year | +4.35% | -11.54% | +4.00% |
Google Analytics
Job Vacancy Trend in Scotland
Job postings citing Google Analytics as a proportion of all IT jobs advertised in Scotland.
Google Analytics
Salary Trend in Scotland
3-month moving average salary quoted in jobs citing Google Analytics in Scotland.
Google Analytics
Salary Histogram in Scotland
Salary distribution for jobs citing Google Analytics in Scotland over the 6 months to 19 May 2025.
Google Analytics
Job Locations in Scotland
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 6 months to 19 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Edinburgh | +28 | 11 | £85,253 | +100.59% | 3 |
| Google Analytics UK |
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Google Analytics
Co-occurring Skills and Capabilities in Scotland by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: