Link Building Job Trends in the UK excluding London

Link Building
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Link Building skills. It covers permanent job vacancies from the 6 months leading up to 9 January 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Jan 2026
Same period 2025 Same period 2024
Rank 505 569 537
Rank change year-on-year +64 -32 +218
Permanent jobs citing Link Building 11 4 24
As % of all permanent jobs in the UK excluding London 0.026% 0.011% 0.072%
As % of the Processes & Methodologies category 0.033% 0.012% 0.081%
Number of salaries quoted 11 0 24
10th Percentile £28,500 - -
25th Percentile £28,750 - £32,500
Median annual salary (50th Percentile) £35,000 - £39,000
Median % change year-on-year - - +11.43%
75th Percentile £43,750 - £46,250
90th Percentile £47,500 - £50,000
UK median annual salary £35,000 £57,500 £39,000
% change year-on-year -39.13% +47.44% -29.09%

All Process & Methodology Skills
UK excluding London

Link Building falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,312 32,109 29,712
As % of all permanent jobs advertised in the UK excluding London 78.70% 88.77% 88.63%
Number of salaries quoted 19,114 14,485 22,061
10th Percentile £27,750 £31,250 £28,500
25th Percentile £33,250 £41,250 £38,000
Median annual salary (50th Percentile) £50,000 £55,000 £52,500
Median % change year-on-year -9.09% +4.76% -4.55%
75th Percentile £65,000 £70,000 £66,750
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Link Building
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Link Building relative to all permanent IT jobs advertised in the UK excluding London.

Link Building job vacancy trend in the UK excluding London

Link Building
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Link Building.

Salary distribution trend for jobs in the UK excluding London citing Link Building

Link Building
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Link Building in the UK excluding London over the 6 months to 9 January 2026.

Salary histogram for Link Building in the UK excluding London

Link Building
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Link Building within the UK excluding London region over the 6 months to 9 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +15 6 £40,000 - 7
East of England - 5 £29,000 - 12
North West +22 3 £45,000 - 1
North East - 3 £40,000 - 2
Link Building
UK

Link Building
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (9.09%) WordPress
Cloud Services
1 5 (45.45%) Google Analytics
2 4 (36.36%) Google Tag Manager
Database & Business Intelligence
1 2 (18.18%) Metadata
2 1 (9.09%) Looker
General
1 7 (63.64%) Marketing
2 4 (36.36%) Social Skills
3 3 (27.27%) Analytical Skills
4 2 (18.18%) Legal
5 1 (9.09%) Finance
Job Titles
1 5 (45.45%) SEO Executive
2 3 (27.27%) SEO Specialist
3 2 (18.18%) SEO Manager
4 1 (9.09%) Lead
Libraries, Frameworks & Software Standards
1 2 (18.18%) CSS
1 2 (18.18%) HTML
Miscellaneous
1 6 (54.55%) Algorithms
2 2 (18.18%) Analytical Mindset
2 2 (18.18%) Social Media
3 1 (9.09%) Blog
Processes & Methodologies
1 11 (100.00%) SEO
2 7 (63.64%) Competitor Analysis
3 6 (54.55%) User Experience
4 5 (45.45%) Analytics
4 5 (45.45%) Content Strategy
5 4 (36.36%) Content Syndication
5 4 (36.36%) Copywriting
6 3 (27.27%) Lead Generation
6 3 (27.27%) Pay per click
7 1 (9.09%) AI
7 1 (9.09%) Digital Marketing
7 1 (9.09%) Paid Search
Programming Languages
1 2 (18.18%) JavaScript
Quality Assurance & Compliance
1 2 (18.18%) Accessibility
Vendors
1 8 (72.73%) Screaming Frog
2 7 (63.64%) Google
3 4 (36.36%) Ahrefs
4 2 (18.18%) Hotjar
5 1 (9.09%) Sitebulb