Google Job Trends in the UK excluding London

Google
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring knowledge or experience of Google products and/or services. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Google over the 6 months leading up to 7 March 2026, comparing them to the same period in the previous two years.

The figures below represent the IT labour market in general and are not representative of salaries within Google.

6 months to
7 Mar 2026
Same period 2025 Same period 2024
Rank 195 137 123
Rank change year-on-year -58 -14 +33
Permanent jobs citing Google 485 656 1,321
As % of all permanent jobs in the UK excluding London 0.94% 2.19% 2.38%
As % of the Vendors category 3.54% 5.75% 6.37%
Number of salaries quoted 355 365 944
10th Percentile £26,250 £29,000 £25,000
25th Percentile £29,875 £36,250 £32,500
Median annual salary (50th Percentile) £40,000 £50,000 £50,000
Median % change year-on-year -20.00% - -13.04%
75th Percentile £62,500 £74,144 £72,433
90th Percentile £78,790 £93,778 £88,375
UK median annual salary £50,000 £62,500 £57,500
% change year-on-year -20.00% +8.70% -13.90%

All Vendors
UK excluding London

Google falls under the Vendor Products and Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring knowledge or experience of all vendor products and services in the UK excluding London.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 13,708 11,399 20,727
As % of all permanent jobs advertised in the UK excluding London 26.54% 38.03% 37.27%
Number of salaries quoted 7,231 6,202 16,082
10th Percentile £26,500 £28,822 £25,759
25th Percentile £31,250 £37,500 £31,579
Median annual salary (50th Percentile) £45,000 £52,344 £46,272
Median % change year-on-year -14.03% +13.12% -7.46%
75th Percentile £62,500 £66,215 £60,000
90th Percentile £78,500 £78,750 £72,500
UK median annual salary £52,500 £57,500 £50,000
% change year-on-year -8.70% +15.00% -13.04%

Google
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Google relative to all permanent IT jobs advertised in the UK excluding London.

Google job vacancy trend in the UK excluding London

Google
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Google.

Salary distribution trend for jobs in the UK excluding London citing Google

Google
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Google in the UK excluding London over the 6 months to 7 March 2026.

Salary histogram for Google in the UK excluding London

Google
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google within the UK excluding London region over the 6 months to 7 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England -23 151 £48,105 -30.59% 94
South East -32 132 £37,500 -2.60% 153
North West -13 93 £45,000 -35.14% 52
Midlands -35 66 £35,000 -12.50% 35
South West -43 44 £43,750 -9.81% 53
West Midlands -23 43 £35,000 -9.68% 21
Yorkshire -49 41 £62,500 +31.58% 36
East of England -9 38 £28,000 -44.00% 63
Northern Ireland -7 31 £45,000 -35.07% 1
East Midlands -25 23 £32,500 -27.78% 14
North East -4 17 £39,500 -43.07% 6
Wales -6 15 £71,151 +158.73% 13
Scotland -51 9 £73,801 +36.74% 36
Google
UK

Google
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (6.19%) CMS
2 24 (4.95%) Microsoft Exchange
3 23 (4.74%) WordPress
4 12 (2.47%) Apache Airflow
5 10 (2.06%) SharePoint
6 9 (1.86%) Apache Spark
7 8 (1.65%) Confluence
8 7 (1.44%) Apache
9 6 (1.24%) IIS
10 4 (0.82%) nginx
11 3 (0.62%) Drupal
11 3 (0.62%) Joomla!
11 3 (0.62%) Skype for Business
11 3 (0.62%) Umbraco
12 1 (0.21%) Sitecore CMS
12 1 (0.21%) WebLogic
Applications
1 41 (8.45%) Microsoft Office
2 31 (6.39%) Microsoft Excel
3 13 (2.68%) Spreadsheet
4 12 (2.47%) Photoshop
5 11 (2.27%) Adobe Creative Suite
6 7 (1.44%) Adobe Premiere
7 5 (1.03%) InDesign
8 4 (0.82%) Adobe Illustrator
9 3 (0.62%) Elementor
9 3 (0.62%) SketchUp
10 2 (0.41%) Adobe XD
10 2 (0.41%) Trello
11 1 (0.21%) Blender
11 1 (0.21%) GIMP
11 1 (0.21%) Microsoft PowerPoint
Business Applications
1 10 (2.06%) Shopify
2 9 (1.86%) Magento
3 3 (0.62%) Payment Gateway
4 1 (0.21%) Oracle Cash Management
4 1 (0.21%) Oracle Payables
4 1 (0.21%) Oracle Procure-to-Pay
Cloud Services
1 168 (34.64%) GCP
2 149 (30.72%) Azure
3 127 (26.19%) AWS
4 124 (25.57%) Google Workspace
5 96 (19.79%) Microsoft 365
6 78 (16.08%) Google Analytics
7 63 (12.99%) Google Ads
8 33 (6.80%) SaaS
9 29 (5.98%) dbt
10 26 (5.36%) AWS CloudFormation
11 22 (4.54%) PaaS
11 22 (4.54%) Pulumi
12 20 (4.12%) Amazon ECR
12 20 (4.12%) Amazon ECS
13 19 (3.92%) Power Platform
14 18 (3.71%) Google Sheets
15 16 (3.30%) Google Tag Manager
16 15 (3.09%) Entra ID
16 15 (3.09%) Google Docs
17 14 (2.89%) Amazon OpenSearch
Communications & Networking
1 50 (10.31%) Firewall
2 37 (7.63%) TCP/IP
3 30 (6.19%) WAN
4 29 (5.98%) DNS
5 27 (5.57%) DHCP
6 26 (5.36%) VPN
7 21 (4.33%) LAN
8 11 (2.27%) Wi-Fi
9 10 (2.06%) SD-WAN
9 10 (2.06%) VoIP
10 9 (1.86%) Wireless
11 7 (1.44%) VLAN
12 6 (1.24%) Bluetooth
13 5 (1.03%) AMQP
13 5 (1.03%) Internet
13 5 (1.03%) Network Security
13 5 (1.03%) Remote Desktop
14 4 (0.82%) Intrusion Detection
14 4 (0.82%) Modbus
14 4 (0.82%) Wireshark
Database & Business Intelligence
1 32 (6.60%) PostgreSQL
2 28 (5.77%) Looker
3 27 (5.57%) BigQuery
4 25 (5.15%) Metadata
5 24 (4.95%) Redis
6 23 (4.74%) Elasticsearch
7 20 (4.12%) Amazon RDS
8 18 (3.71%) Power BI
9 13 (2.68%) NoSQL
9 13 (2.68%) SQL Server
10 12 (2.47%) Big Data
11 11 (2.27%) Data Warehouse
12 10 (2.06%) Tableau
13 9 (1.86%) Data Lake
13 9 (1.86%) MySQL
14 8 (1.65%) Relational Database
15 7 (1.44%) Hadoop
15 7 (1.44%) MongoDB
16 6 (1.24%) Amazon Redshift
16 6 (1.24%) Apache Cassandra
Development Applications
1 29 (5.98%) JIRA
2 13 (2.68%) Jenkins
3 8 (1.65%) GitLab
4 7 (1.44%) Git
5 4 (0.82%) Burp Suite
5 4 (0.82%) Cypress.io
5 4 (0.82%) Metasploit
6 3 (0.62%) Gradle
6 3 (0.62%) JUnit
6 3 (0.62%) Maven
6 3 (0.62%) Selenium
6 3 (0.62%) SonarQube
6 3 (0.62%) TestNG
6 3 (0.62%) Visual Website Optimizer
7 2 (0.41%) Axure RP
7 2 (0.41%) Balsamiq
7 2 (0.41%) Checkstyle
7 2 (0.41%) Mockito
7 2 (0.41%) Visual Studio
7 2 (0.41%) Xcode
General
1 140 (28.87%) Social Skills
2 137 (28.25%) Marketing
3 62 (12.78%) Analytical Skills
4 50 (10.31%) Finance
5 43 (8.87%) Organisational Skills
6 42 (8.66%) Retail
7 40 (8.25%) Advertising
8 28 (5.77%) Manufacturing
9 24 (4.95%) Public Sector
10 22 (4.54%) Legal
11 19 (3.92%) Inclusion and Diversity
12 14 (2.89%) Law
13 10 (2.06%) Aerospace
13 10 (2.06%) Automotive
13 10 (2.06%) Games
14 8 (1.65%) Brand Awareness
15 6 (1.24%) Aviation
15 6 (1.24%) Electronics
15 6 (1.24%) Pharmaceutical
15 6 (1.24%) Telecoms
Job Titles
1 76 (15.67%) Support Engineer
2 73 (15.05%) IT Engineer
3 70 (14.43%) Senior
4 69 (14.23%) IT Support
5 66 (13.61%) IT Support Engineer
6 36 (7.42%) Analyst
7 26 (5.36%) Marketing Manager
8 25 (5.15%) Architect
8 25 (5.15%) Marketing Executive
9 21 (4.33%) Digital Marketing Manager
10 17 (3.51%) Developer
10 17 (3.51%) Lead
10 17 (3.51%) Platform Engineer
11 16 (3.30%) Senior Platform Engineer
12 15 (3.09%) 2nd Line Support
12 15 (3.09%) Data Engineer
13 14 (2.89%) Senior Architect
14 13 (2.68%) Cloud Engineer
14 13 (2.68%) Infrastructure Engineer
15 12 (2.47%) Software Engineer
Libraries, Frameworks & Software Standards
1 23 (4.74%) HTML
2 20 (4.12%) Django
3 17 (3.51%) CSS
4 14 (2.89%) .NET
5 13 (2.68%) React
6 11 (2.27%) AngularJS
7 10 (2.06%) Spring
8 9 (1.86%) Node.js
8 9 (1.86%) RabbitMQ
8 9 (1.86%) REST
8 9 (1.86%) Spring Boot
9 7 (1.44%) OpenAPI
9 7 (1.44%) Swagger
10 6 (1.24%) .NET Framework
10 6 (1.24%) Entity Framework
10 6 (1.24%) Kafka
11 5 (1.03%) Elastic Stack
11 5 (1.03%) gRPC
11 5 (1.03%) Material-UI
11 5 (1.03%) WinForms
Miscellaneous
1 52 (10.72%) Social Media
2 34 (7.01%) Driving Licence
3 27 (5.57%) Algorithms
4 21 (4.33%) Onboarding
5 18 (3.71%) Cloud Native
6 17 (3.51%) Blog
7 16 (3.30%) Linux Command Line
8 13 (2.68%) Mobile App
9 12 (2.47%) Public Cloud
9 12 (2.47%) Self-Motivation
10 11 (2.27%) Management Information System
11 10 (2.06%) IoT
11 10 (2.06%) Video Conferencing
12 9 (1.86%) Data Centre
13 8 (1.65%) Product Ownership
13 8 (1.65%) Web Conferencing
14 7 (1.44%) Analytical Mindset
15 6 (1.24%) Distributed Systems
15 6 (1.24%) Renewable Energy
16 5 (1.03%) Smartphone
Operating Systems
1 118 (24.33%) Windows
2 53 (10.93%) Windows Server
3 48 (9.90%) Linux
4 34 (7.01%) Windows 10
5 26 (5.36%) Unix
6 18 (3.71%) Apple iOS
7 15 (3.09%) Mac OS
8 14 (2.89%) Android
9 11 (2.27%) Windows 7
9 11 (2.27%) Windows 8
10 9 (1.86%) Ubuntu
10 9 (1.86%) Windows Server 2019
11 6 (1.24%) Windows Server 2016
12 5 (1.03%) CentOS
12 5 (1.03%) Debian
12 5 (1.03%) Red Hat Enterprise Linux
13 4 (0.82%) Kali Linux
14 3 (0.62%) Windows Server 2008
14 3 (0.62%) Windows Server 2012
Processes & Methodologies
1 144 (29.69%) Analytics
2 118 (24.33%) Problem-Solving
3 115 (23.71%) SEO
4 90 (18.56%) Digital Marketing
5 72 (14.85%) B2B
6 67 (13.81%) Agile
7 63 (12.99%) DevOps
8 61 (12.58%) CI/CD
9 54 (11.13%) AI
10 46 (9.48%) Mentoring
10 46 (9.48%) User Experience
11 45 (9.28%) Infrastructure as Code
12 44 (9.07%) Customer Service
13 41 (8.45%) ITIL
14 39 (8.04%) E-Commerce
14 39 (8.04%) Marketing Strategy
15 37 (7.63%) Performance Metrics
16 36 (7.42%) Containerisation
16 36 (7.42%) Pay per click
17 33 (6.80%) Continuous Improvement
Programming Languages
1 84 (17.32%) Python
2 55 (11.34%) SQL
3 37 (7.63%) Java
4 25 (5.15%) JavaScript
5 16 (3.30%) C#
6 15 (3.09%) PowerShell
7 11 (2.27%) TypeScript
8 9 (1.86%) Bash
8 9 (1.86%) C++
9 7 (1.44%) R
10 5 (1.03%) C
10 5 (1.03%) Google Apps Script
10 5 (1.03%) PHP
10 5 (1.03%) T-SQL
10 5 (1.03%) VB
11 4 (0.82%) Rust
12 3 (0.62%) MATLAB
12 3 (0.62%) PL/SQL
12 3 (0.62%) Tcl
13 2 (0.41%) Objective-C
Qualifications
1 71 (14.64%) Security Cleared
2 66 (13.61%) Degree
3 61 (12.58%) SC Cleared
4 22 (4.54%) DBS Check
5 21 (4.33%) Microsoft Certification
6 18 (3.71%) A+ Certification
7 14 (2.89%) DV Cleared
7 14 (2.89%) Microsoft Certified Professional
8 12 (2.47%) BPSS Clearance
8 12 (2.47%) Computer Science Degree
9 8 (1.65%) AWS Certification
9 8 (1.65%) Cisco Certification
10 7 (1.44%) Azure Certification
11 6 (1.24%) HNC
11 6 (1.24%) HND
12 5 (1.03%) AWS Certified Cloud Practitioner
12 5 (1.03%) CCNA
12 5 (1.03%) CompTIA Security+
13 4 (0.82%) CISA
13 4 (0.82%) PMI Certification
Quality Assurance & Compliance
1 14 (2.89%) QA
2 13 (2.68%) Data Quality
3 12 (2.47%) GDPR
3 12 (2.47%) ISO/IEC 27001
4 11 (2.27%) Cyber Essentials
5 10 (2.06%) Accessibility
6 8 (1.65%) NIST
7 7 (1.44%) GRC
8 5 (1.03%) PCI DSS
9 4 (0.82%) SLA
10 3 (0.62%) Cyber Essentials PLUS
10 3 (0.62%) PERC
10 3 (0.62%) WCAG
11 2 (0.41%) JTAG
11 2 (0.41%) Sarbanes-Oxley
11 2 (0.41%) SEPA
12 1 (0.21%) Actionable Recommendations
12 1 (0.21%) ISO 20022
12 1 (0.21%) ISO 31000
12 1 (0.21%) JSP 440
System Software
1 84 (17.32%) Active Directory
2 42 (8.66%) Docker
3 29 (5.98%) VMware Infrastructure
4 27 (5.57%) Hyper-V
5 10 (2.06%) VMware Workstation
6 3 (0.62%) Virtual Desktop
6 3 (0.62%) Virtual Machines
7 2 (0.41%) Embedded Firmware
7 2 (0.41%) Firmware
8 1 (0.21%) vSphere
Systems Management
1 46 (9.48%) Terraform
2 35 (7.22%) Kubernetes
3 21 (4.33%) Microsoft Intune
4 14 (2.89%) AWS Copilot
5 13 (2.68%) SCCM
6 11 (2.27%) Ansible
6 11 (2.27%) Autotask
6 11 (2.27%) Jamf Pro
7 7 (1.44%) Grafana
8 5 (1.03%) Puppet
8 5 (1.03%) SmoothWall
9 4 (0.82%) Nessus
9 4 (0.82%) Nmap
9 4 (0.82%) Prometheus
9 4 (0.82%) Single Sign-On
10 3 (0.62%) Active Directory Federation Services
10 3 (0.62%) Nagios
10 3 (0.62%) ZABBIX
11 2 (0.41%) Argo
11 2 (0.41%) Opsgenie
Vendors
1 162 (33.40%) Microsoft
2 29 (5.98%) VMware
3 23 (4.74%) HubSpot
4 18 (3.71%) Adobe
5 15 (3.09%) Screaming Frog
6 13 (2.68%) Apple
6 13 (2.68%) Citrix
6 13 (2.68%) Oracle
7 12 (2.47%) Red Hat
8 11 (2.27%) Cisco
8 11 (2.27%) ESET
9 9 (1.86%) Splunk
10 8 (1.65%) Facebook
10 8 (1.65%) Meraki
10 8 (1.65%) Palo Alto
10 8 (1.65%) Sage
10 8 (1.65%) Salesforce
11 7 (1.44%) Hotjar
11 7 (1.44%) Instagram
11 7 (1.44%) Xamarin