Google Analytics Job Trends in the UK excluding London

Google Analytics (GA)
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 12 May 2026, with comparisons to the same periods in the previous two years.

6 months to
12 May 2026
Same period 2025 Same period 2024
Rank 476 398 512
Rank change year-on-year -78 +114 -73
Permanent jobs citing Google Analytics 105 144 222
As % of all permanent jobs in the UK excluding London 0.16% 0.50% 0.32%
As % of the Cloud Services category 0.58% 1.61% 0.98%
Number of salaries quoted 80 82 208
10th Percentile £26,250 £25,000 £26,250
25th Percentile £28,875 £31,500 £30,938
Median annual salary (50th Percentile) £32,500 £41,750 £39,500
Median % change year-on-year -22.16% +5.70% -12.22%
75th Percentile £43,750 £49,688 £53,750
90th Percentile £52,625 £57,500 £62,875
UK median annual salary £38,250 £45,000 £42,500
% change year-on-year -15.00% +5.88% -5.56%

All Cloud Computing Skills
UK excluding London

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the UK excluding London.

Permanent vacancies with a requirement for cloud computing skills 18,041 8,937 22,692
As % of all permanent jobs advertised in the UK excluding London 27.57% 31.09% 33.00%
Number of salaries quoted 9,339 6,212 17,437
10th Percentile £29,000 £29,000 £27,500
25th Percentile £39,000 £37,500 £36,250
Median annual salary (50th Percentile) £55,000 £55,000 £50,000
Median % change year-on-year - +10.00% -9.09%
75th Percentile £75,000 £71,250 £67,500
90th Percentile £90,000 £85,925 £80,000
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -11.54%

Google Analytics
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the UK excluding London.

Google Analytics job vacancy trend in the UK excluding London

Google Analytics
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Google Analytics.

Salary distribution trend for jobs in the UK excluding London citing Google Analytics

Google Analytics
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Google Analytics in the UK excluding London over the 6 months to 12 May 2026.

Salary histogram for Google Analytics in the UK excluding London

Google Analytics
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the UK excluding London region over the 6 months to 12 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England -34 39 £30,000 -24.53% 14
South East -21 28 £45,000 +28.57% 16
North West -14 22 £30,000 -24.05% 11
East of England -12 15 £37,500 -21.05% 10
Midlands -48 13 £42,000 -3.45% 3
West Midlands -32 11 £42,000 -6.67% 1
Yorkshire -51 10 £40,302 +0.76% 1
South West -44 9 £32,500 -21.69% 1
North East - 7 £33,000 - 2
Wales -27 3 £33,000 -45.00%
East Midlands -41 2 £45,500 +4.60% 2
Google Analytics
UK

Google Analytics
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 17 (16.19%) WordPress
2 16 (15.24%) CMS
3 3 (2.86%) Confluence
4 1 (0.95%) Apache
4 1 (0.95%) Umbraco
Applications
1 7 (6.67%) Microsoft Office
1 7 (6.67%) Spreadsheet
2 5 (4.76%) Adobe Creative Suite
2 5 (4.76%) Adobe XD
2 5 (4.76%) Microsoft Excel
3 4 (3.81%) Microsoft PowerPoint
4 1 (0.95%) Adobe Illustrator
4 1 (0.95%) InDesign
4 1 (0.95%) Photoshop
Business Applications
1 10 (9.52%) Magento
2 2 (1.90%) Shopify
Cloud Services
1 15 (14.29%) Google Ads
2 13 (12.38%) Power Platform
3 9 (8.57%) Google Tag Manager
4 7 (6.67%) Canva
4 7 (6.67%) Figma
4 7 (6.67%) GCP
5 3 (2.86%) Azure
5 3 (2.86%) MailChimp
6 2 (1.90%) Adobe Analytics
6 2 (1.90%) Google Sheets
6 2 (1.90%) Meta Ads
6 2 (1.90%) SAP Commerce Cloud
7 1 (0.95%) Bloomreach
7 1 (0.95%) Contentsquare
7 1 (0.95%) SaaS
Communications & Networking
1 6 (5.71%) SMS
Database & Business Intelligence
1 19 (18.10%) Metadata
2 18 (17.14%) Looker
3 13 (12.38%) Power BI
4 7 (6.67%) BigQuery
5 2 (1.90%) Mixpanel
6 1 (0.95%) Azure SQL Database
6 1 (0.95%) Tableau
Development Applications
1 3 (2.86%) JIRA
2 2 (1.90%) Axure RP
2 2 (1.90%) Balsamiq
3 1 (0.95%) Bitbucket
3 1 (0.95%) Git
3 1 (0.95%) Selenium
General
1 75 (71.43%) Marketing
2 49 (46.67%) Analytical Skills
3 37 (35.24%) Social Skills
4 26 (24.76%) Retail
5 13 (12.38%) Organisational Skills
5 13 (12.38%) Public Sector
6 10 (9.52%) Inclusion and Diversity
7 9 (8.57%) Advertising
7 9 (8.57%) Automotive
8 7 (6.67%) Finance
9 6 (5.71%) Law
10 5 (4.76%) German Language
10 5 (4.76%) Presentation Skills
11 4 (3.81%) Brand Awareness
11 4 (3.81%) French Language
11 4 (3.81%) Games
11 4 (3.81%) Manufacturing
12 3 (2.86%) Electronics
12 3 (2.86%) Influencing Skills
13 2 (1.90%) Retail Banking
Job Titles
1 16 (15.24%) Analyst
2 12 (11.43%) Coordinator
2 12 (11.43%) E-Commerce Manager
3 10 (9.52%) SEO Specialist
4 9 (8.57%) Performance Analyst
5 8 (7.62%) Marketing Executive
6 7 (6.67%) E-Commerce Specialist
7 6 (5.71%) Analytics Manager
8 5 (4.76%) SEO Executive
8 5 (4.76%) Web Manager
8 5 (4.76%) Website Manager
9 4 (3.81%) PPC Executive
9 4 (3.81%) Senior
10 3 (2.86%) Data Analyst
11 2 (1.90%) Content Coordinator
11 2 (1.90%) CRM Executive
11 2 (1.90%) Digital Analyst
11 2 (1.90%) Insight Analyst
11 2 (1.90%) PPC Specialist
11 2 (1.90%) Product Manager
Libraries, Frameworks & Software Standards
1 15 (14.29%) HTML
2 14 (13.33%) CSS
3 1 (0.95%) DOM
3 1 (0.95%) JSON
Miscellaneous
1 14 (13.33%) Social Media
2 13 (12.38%) Algorithms
3 12 (11.43%) Analytical Mindset
4 9 (8.57%) Web Conferencing
5 7 (6.67%) Blog
5 7 (6.67%) Onboarding
6 5 (4.76%) Driving Licence
6 5 (4.76%) Self-Motivation
7 4 (3.81%) Podcast
7 4 (3.81%) Video Editing
8 3 (2.86%) Embedded Systems
9 2 (1.90%) EPoS
9 2 (1.90%) Marketing Technology
9 2 (1.90%) Photography
9 2 (1.90%) Product Ownership
10 1 (0.95%) Graphic Design
10 1 (0.95%) Legacy Systems
10 1 (0.95%) NHS
Processes & Methodologies
1 103 (98.10%) Analytics
2 63 (60.00%) SEO
3 54 (51.43%) Digital Marketing
4 38 (36.19%) User Experience
5 35 (33.33%) E-Commerce
6 27 (25.71%) Actionable Insight
6 27 (25.71%) B2B
7 25 (23.81%) AI
8 23 (21.90%) B2C
9 21 (20.00%) Email Marketing
10 19 (18.10%) Data Analysis
10 19 (18.10%) Link Building
11 17 (16.19%) Continuous Improvement
11 17 (16.19%) Conversion Rate Optimisation
12 16 (15.24%) Agile
12 16 (15.24%) CRM
12 16 (15.24%) Pay per click
13 15 (14.29%) Customer Experience
14 13 (12.38%) Business Intelligence
14 13 (12.38%) Generative AI
Programming Languages
1 17 (16.19%) SQL
2 3 (2.86%) JavaScript
3 1 (0.95%) Python
Qualifications
1 17 (16.19%) Degree
2 7 (6.67%) SC Cleared
2 7 (6.67%) Security Cleared
3 3 (2.86%) DBS Check
Quality Assurance & Compliance
1 11 (10.48%) QA
2 9 (8.57%) GDPR
3 6 (5.71%) Accessibility
4 5 (4.76%) Data Quality
5 2 (1.90%) WCAG
6 1 (0.95%) PERC
Vendors
1 101 (96.19%) Google
2 29 (27.62%) Microsoft
3 16 (15.24%) Adobe
4 12 (11.43%) HubSpot
5 6 (5.71%) Ahrefs
5 6 (5.71%) Hotjar
6 5 (4.76%) Screaming Frog
7 4 (3.81%) Marketo
7 4 (3.81%) Pardot
7 4 (3.81%) Salesforce
8 3 (2.86%) YouTube
9 2 (1.90%) Amplitude
10 1 (0.95%) dotdigital
10 1 (0.95%) Facebook
10 1 (0.95%) Instagram
10 1 (0.95%) Pinterest
10 1 (0.95%) Salesforce Marketing Cloud
10 1 (0.95%) TikTok