Digital Marketing Jobs in the UK excluding London

Digital Marketing
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Digital Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Marketing over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 305 337 418
Rank change year-on-year +32 +81 -111
Permanent jobs citing Digital Marketing 318 551 385
As % of all permanent jobs advertised in the UK excluding London 0.81% 0.74% 0.66%
As % of the Processes & Methodologies category 0.87% 0.90% 0.69%
Number of salaries quoted 147 359 263
10th Percentile £25,500 £25,950 £26,250
25th Percentile £29,500 £29,000 £32,500
Median annual salary (50th Percentile) £40,000 £35,000 £45,000
Median % change year-on-year +14.29% -22.22% -
75th Percentile £55,000 £50,000 £56,250
90th Percentile £70,000 £60,000 £65,000
UK median annual salary £49,140 £40,000 £50,000
% change year-on-year +22.85% -20.00% -

All Process and Methodology Skills
UK excluding London

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 36,483 61,419 55,450
As % of all permanent jobs advertised in the UK excluding London 92.65% 82.37% 95.58%
Number of salaries quoted 17,392 42,187 28,711
10th Percentile £26,250 £27,250 £30,500
25th Percentile £36,750 £36,250 £40,000
Median annual salary (50th Percentile) £51,574 £50,000 £55,000
Median % change year-on-year +3.15% -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £77,500 £77,500 £82,500
UK median annual salary £57,443 £55,000 £60,899
% change year-on-year +4.44% -9.69% +1.50%

Digital Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Digital Marketing in the UK excluding London

Digital Marketing
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Digital Marketing in the UK excluding London.

Salary trend for Digital Marketing in the UK excluding London

Digital Marketing
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Digital Marketing in the UK excluding London over the 6 months to 30 May 2025.

Salary histogram for Digital Marketing in the UK excluding London

Digital Marketing
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK excluding London region over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East -1 126 £33,000 -5.71% 725
East of England +80 50 £32,500 -7.14% 304
North of England -23 43 £40,000 -3.61% 558
Midlands +36 40 £40,000 +14.29% 443
North West -40 34 £39,500 -7.06% 283
South West +97 32 £50,000 +11.11% 250
East Midlands +28 20 £38,750 +10.71% 178
West Midlands +26 20 £40,000 +14.29% 235
Scotland +116 17 £50,000 - 120
Wales +53 10 £42,500 +18.06% 60
Yorkshire +32 8 £59,800 +44.10% 214
North East +46 1 £42,500 +17.24% 63
Digital Marketing
UK

Digital Marketing
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (9.75%) CMS
2 13 (4.09%) WordPress
3 5 (1.57%) Drupal
3 5 (1.57%) Kentico
4 3 (0.94%) IBM Domino
4 3 (0.94%) SharePoint
5 2 (0.63%) Apache Spark
5 2 (0.63%) Microsoft Exchange
5 2 (0.63%) SAS
5 2 (0.63%) Skype for Business
5 2 (0.63%) Umbraco
6 1 (0.31%) Apache
6 1 (0.31%) Apache Airflow
6 1 (0.31%) Jupyter
6 1 (0.31%) nginx
Applications
1 30 (9.43%) Microsoft Excel
2 21 (6.60%) Microsoft Office
3 15 (4.72%) Photoshop
4 9 (2.83%) Adobe Premiere
5 8 (2.52%) Adobe Illustrator
5 8 (2.52%) Microsoft PowerPoint
6 7 (2.20%) Adobe Creative Suite
7 6 (1.89%) InDesign
8 2 (0.63%) Adobe XD
8 2 (0.63%) Final Cut Pro
9 1 (0.31%) Adobe After Effects
9 1 (0.31%) AutoCAD
9 1 (0.31%) Elementor
9 1 (0.31%) SOLIDWORKS
Business Applications
1 25 (7.86%) Shopify
2 7 (2.20%) Magento
3 5 (1.57%) Dynamics CRM
4 4 (1.26%) Payment Gateway
Cloud Services
1 94 (29.56%) Google Analytics
2 55 (17.30%) Google Ads
3 19 (5.97%) Facebook Ads
4 18 (5.66%) SaaS
5 17 (5.35%) AWS
6 15 (4.72%) Google Tag Manager
7 13 (4.09%) Azure
8 11 (3.46%) Power Platform
9 8 (2.52%) Microsoft 365
10 7 (2.20%) Canva
10 7 (2.20%) MailChimp
11 5 (1.57%) AWS Lambda
11 5 (1.57%) GCP
11 5 (1.57%) Google Data Studio
11 5 (1.57%) Google Sheets
11 5 (1.57%) Serverless
12 4 (1.26%) Amazon EC2
12 4 (1.26%) Amazon S3
12 4 (1.26%) Kontent
13 3 (0.94%) BigCommerce
Communications & Networking
1 5 (1.57%) Ethernet
1 5 (1.57%) SMS
2 3 (0.94%) VPN
2 3 (0.94%) Wireless
3 2 (0.63%) Bluetooth
3 2 (0.63%) DNS
3 2 (0.63%) Intranet
3 2 (0.63%) LTE
3 2 (0.63%) Modbus
3 2 (0.63%) MQTT
3 2 (0.63%) RS-485
3 2 (0.63%) TCP/IP
3 2 (0.63%) Wi-Fi
4 1 (0.31%) 3G
4 1 (0.31%) Firewall
4 1 (0.31%) GPRS
4 1 (0.31%) HTTP
4 1 (0.31%) LoRaWAN
4 1 (0.31%) RS-232
4 1 (0.31%) Software-Defined Networking
Database & Business Intelligence
1 32 (10.06%) Big Data
2 11 (3.46%) Power BI
3 9 (2.83%) Tableau
4 8 (2.52%) Looker
5 7 (2.20%) PostgreSQL
6 5 (1.57%) MongoDB
6 5 (1.57%) MySQL
7 4 (1.26%) NoSQL
7 4 (1.26%) SQL Server
8 3 (0.94%) Data Warehouse
8 3 (0.94%) Hadoop
8 3 (0.94%) MS Access
9 2 (0.63%) Amazon RDS
9 2 (0.63%) Endeca
9 2 (0.63%) Oracle Exadata
10 1 (0.31%) DynamoDB
10 1 (0.31%) Flink
10 1 (0.31%) Redis
10 1 (0.31%) Relational Database
10 1 (0.31%) SQL Server Integration Services
Development Applications
1 10 (3.14%) JIRA
2 6 (1.89%) Git
3 5 (1.57%) Jenkins
4 4 (1.26%) GitLab
5 3 (0.94%) Selenium
6 2 (0.63%) Subversion
7 1 (0.31%) Android Studio
7 1 (0.31%) Bitbucket
7 1 (0.31%) CMake
7 1 (0.31%) JMeter
7 1 (0.31%) JUnit
7 1 (0.31%) Postman
7 1 (0.31%) SonarQube
7 1 (0.31%) Visual Website Optimizer
7 1 (0.31%) WiX
7 1 (0.31%) Xcode
General
1 318 (100.00%) Marketing
2 171 (53.77%) Social Skills
3 127 (39.94%) Analytical Skills
4 111 (34.91%) Advertising
5 70 (22.01%) Finance
6 49 (15.41%) Public Sector
7 48 (15.09%) Manufacturing
8 46 (14.47%) Electronics
9 45 (14.15%) Telecoms
10 43 (13.52%) Retail
11 32 (10.06%) Organisational Skills
12 15 (4.72%) Brand Awareness
13 14 (4.40%) Automotive
14 13 (4.09%) Inclusion and Diversity
14 13 (4.09%) Presentation Skills
15 12 (3.77%) Games
16 10 (3.14%) Law
17 8 (2.52%) Legal
18 7 (2.20%) Banking
18 7 (2.20%) Publishing
Job Titles
1 53 (16.67%) Account Manager
2 51 (16.04%) Senior
3 30 (9.43%) Senior Account Manager
3 30 (9.43%) Senior Manager
4 28 (8.81%) Marketing Manager
5 23 (7.23%) PPC Executive
6 20 (6.29%) Lead
6 20 (6.29%) Strategic Account Manager
7 19 (5.97%) Product Manager
8 17 (5.35%) Developer
9 13 (4.09%) Marketing Executive
10 12 (3.77%) Product Marketing Manager
11 10 (3.14%) Web Manager
12 9 (2.83%) Marketing Specialist
12 9 (2.83%) Project Manager
12 9 (2.83%) SEO Specialist
12 9 (2.83%) Software Engineer
13 8 (2.52%) Product Owner
14 7 (2.20%) Business Manager
14 7 (2.20%) E-Commerce Executive
Libraries, Frameworks & Software Standards
1 26 (8.18%) HTML
2 25 (7.86%) CSS
3 8 (2.52%) Node.js
4 4 (1.26%) AngularJS
4 4 (1.26%) React
4 4 (1.26%) Spring
4 4 (1.26%) Spring Boot
5 3 (0.94%) .NET
5 3 (0.94%) HTML5
5 3 (0.94%) JSON
5 3 (0.94%) RESTful
6 2 (0.63%) .NET Core
6 2 (0.63%) CSS3
6 2 (0.63%) Django
6 2 (0.63%) FastAPI
6 2 (0.63%) jQuery
6 2 (0.63%) REST
6 2 (0.63%) Sass
6 2 (0.63%) Tailwind CSS
6 2 (0.63%) Vue
Miscellaneous
1 70 (22.01%) Social Media
2 57 (17.92%) Marketing Technology
3 52 (16.35%) Digital Media
4 36 (11.32%) Product Ownership
5 30 (9.43%) Algorithms
6 19 (5.97%) Blog
7 8 (2.52%) Analytical Mindset
7 8 (2.52%) Cloud Native
7 8 (2.52%) Driving Licence
7 8 (2.52%) IoT
8 7 (2.20%) Graphic Design
9 6 (1.89%) Mobile App
9 6 (1.89%) Self-Motivation
10 5 (1.57%) Embedded Systems
10 5 (1.57%) Social Network
11 4 (1.26%) Onboarding
11 4 (1.26%) SWIFT Messaging Network
12 3 (0.94%) FMCG
12 3 (0.94%) Motion Graphics
12 3 (0.94%) Photography
Operating Systems
1 6 (1.89%) Linux
2 5 (1.57%) Windows
3 2 (0.63%) Android
3 2 (0.63%) Apple iOS
4 1 (0.31%) Robot Operating System
4 1 (0.31%) Unix
4 1 (0.31%) Windows 10
4 1 (0.31%) Windows Server
Processes & Methodologies
1 139 (43.71%) Analytics
2 111 (34.91%) SEO
3 97 (30.50%) Marketing Strategy
4 84 (26.42%) Project Management
5 78 (24.53%) Pay per click
6 71 (22.33%) Collaborative Working
7 69 (21.70%) Strategic Thinking
8 61 (19.18%) Problem-Solving
9 54 (16.98%) Business Intelligence
9 54 (16.98%) Time Management
10 51 (16.04%) Artificial Intelligence
11 46 (14.47%) Mentoring
12 45 (14.15%) E-Commerce
12 45 (14.15%) Programme Management
13 44 (13.84%) User Experience
14 43 (13.52%) Continuous Improvement
15 41 (12.89%) Analytical Thinking
16 40 (12.58%) Agile
16 40 (12.58%) Customer Retention
17 39 (12.26%) CRM
Programming Languages
1 21 (6.60%) Python
2 17 (5.35%) JavaScript
3 15 (4.72%) Java
4 14 (4.40%) SQL
5 9 (2.83%) C#
5 9 (2.83%) C++
6 7 (2.20%) TypeScript
7 6 (1.89%) PHP
8 5 (1.57%) C
9 3 (0.94%) Bash
9 3 (0.94%) R
10 2 (0.63%) SQR
11 1 (0.31%) Embedded C
11 1 (0.31%) PowerShell
11 1 (0.31%) Shell Script
11 1 (0.31%) Swift
11 1 (0.31%) VB.NET
Qualifications
1 46 (14.47%) Degree
2 16 (5.03%) Security Cleared
3 12 (3.77%) DV Cleared
3 12 (3.77%) Master's Degree
4 6 (1.89%) SC Cleared
5 5 (1.57%) Computer Science Degree
6 3 (0.94%) Tableau Certification
7 2 (0.63%) Microsoft Certification
8 1 (0.31%) AWS Certification
8 1 (0.31%) AWS Certified DevOps Engineer
8 1 (0.31%) AWS Certified SysOps Administrator
8 1 (0.31%) CCNA
8 1 (0.31%) CCNP
8 1 (0.31%) Cisco Certification
8 1 (0.31%) CISSP
8 1 (0.31%) DBS Check
8 1 (0.31%) Numerate Degree
8 1 (0.31%) PhD
8 1 (0.31%) PMI Certification
Quality Assurance & Compliance
1 13 (4.09%) GDPR
2 7 (2.20%) PCI DSS
3 6 (1.89%) Actionable Recommendations
4 4 (1.26%) Accessibility
5 3 (0.94%) Data Quality
6 2 (0.63%) California Consumer Privacy Act
6 2 (0.63%) ISO/IEC 27001
6 2 (0.63%) QA
6 2 (0.63%) SLA
7 1 (0.31%) ISO 13485
7 1 (0.31%) ISO 9001
7 1 (0.31%) JTAG
System Software
1 4 (1.26%) Embedded Firmware
1 4 (1.26%) Firmware
2 3 (0.94%) Docker
3 1 (0.31%) Active Directory
3 1 (0.31%) VMware Infrastructure
3 1 (0.31%) vSphere
Systems Management
1 5 (1.57%) Terraform
2 4 (1.26%) Kubernetes
3 3 (0.94%) Ansible
4 1 (0.31%) Microsoft Intune
4 1 (0.31%) SCCM
Vendors
1 130 (40.88%) Google
2 54 (16.98%) Microsoft
3 45 (14.15%) SAP
4 37 (11.64%) Facebook
5 26 (8.18%) Adobe
6 18 (5.66%) Instagram
6 18 (5.66%) TikTok
7 14 (4.40%) Pinterest
8 11 (3.46%) Salesforce
9 8 (2.52%) Ahrefs
9 8 (2.52%) HubSpot
9 8 (2.52%) YouTube
10 7 (2.20%) Screaming Frog
11 6 (1.89%) Hotjar
11 6 (1.89%) Oracle
12 5 (1.57%) WooCommerce
13 3 (0.94%) dotdigital
13 3 (0.94%) EMC
13 3 (0.94%) Spotify
14 2 (0.63%) Freescale