Link Building
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Link Building skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Link Building over the 6 months to 2 March 2024 with a comparison to the same period in the previous 2 years.

6 months to
2 Mar 2024
Same period 2023 Same period 2022
Rank 822 1020 1126
Rank change year-on-year +198 +106 -281
Permanent jobs citing Link Building 23 8 18
As % of all permanent jobs advertised in the UK 0.028% 0.007% 0.013%
As % of the Processes & Methodologies category 0.032% 0.007% 0.013%
Number of salaries quoted 19 8 3
10th Percentile £32,250 £48,250 £26,350
25th Percentile £32,500 - £28,375
Median annual salary (50th Percentile) £39,000 £55,000 £33,500
Median % change year-on-year -29.09% +64.18% +19.64%
75th Percentile £46,250 £67,500 £35,250
90th Percentile £48,000 - -
UK excluding London median annual salary £39,000 £35,000 £25,000
% change year-on-year +11.43% +40.00% -10.71%

All Process and Methodology Skills
UK

Link Building is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 71,817 107,039 135,025
As % of all permanent jobs advertised in the UK 88.23% 95.57% 95.13%
Number of salaries quoted 53,056 64,206 82,276
10th Percentile £29,440 £34,514 £33,000
25th Percentile £40,000 £45,750 £43,750
Median annual salary (50th Percentile) £55,000 £62,500 £60,000
Median % change year-on-year -12.00% +4.17% +9.09%
75th Percentile £75,000 £82,500 £78,750
90th Percentile £95,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,000
% change year-on-year -9.09% +5.77% +9.47%

Link Building
Job Vacancy Trend

Job postings citing Link Building as a proportion of all IT jobs advertised.

Job vacancy trend for Link Building in the UK

Link Building
Salary Trend

3-month moving average salary quoted in jobs citing Link Building.

Salary trend for Link Building in the UK

Link Building
Salary Histogram

Salary distribution for jobs citing Link Building over the 6 months to 2 March 2024.

Salary histogram for Link Building in the UK

Link Building
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Link Building within the UK over the 6 months to 2 March 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +106 22 £39,000 +11.43% 19
England +188 16 £39,000 -29.09% 25
Work from Home +164 11 £35,000 -36.36% 12
Midlands +69 9 £39,000 +11.43% 4
Scotland - 6 £38,750 -
East Midlands - 5 £39,000 - 1
West Midlands +71 4 £45,000 +28.57% 3
East of England - 3 £41,750 - 7
North of England - 3 £35,000 - 7
North West - 2 £35,000 - 3
London +192 1 £35,000 -36.36% 7
Yorkshire - 1 £32,500 - 1
Wales - 1 £55,000 -

Link Building
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.70%) WordPress
2 1 (4.35%) CMS
2 1 (4.35%) Drupal
Cloud Services
1 14 (60.87%) Google Analytics
2 4 (17.39%) Google Ads
3 3 (13.04%) Microsoft Advertising
4 1 (4.35%) Google Data Studio
General
1 22 (95.65%) Marketing
2 10 (43.48%) Social Skills
3 6 (26.09%) Inclusion and Diversity
4 5 (21.74%) Brand Awareness
5 4 (17.39%) Advertising
6 3 (13.04%) Analytical Skills
Job Titles
1 16 (69.57%) SEO Manager
2 3 (13.04%) SEO Specialist
3 2 (8.70%) Senior
4 1 (4.35%) PPC Executive
4 1 (4.35%) Senior Data Warehouse Specialist
4 1 (4.35%) Senior SEO Specialist
4 1 (4.35%) SEO Executive
Libraries, Frameworks & Software Standards
1 8 (34.78%) CSS
1 8 (34.78%) HTML
Miscellaneous
1 6 (26.09%) Social Media
2 2 (8.70%) Algorithms
3 1 (4.35%) Self-Motivation
Processes & Methodologies
1 23 (100.00%) SEO
2 19 (82.61%) Analytics
3 17 (73.91%) Pay per click
4 7 (30.43%) Digital Marketing
5 5 (21.74%) Content Analysis
5 5 (21.74%) Conversion Rate Optimisation
5 5 (21.74%) Integrated Marketing
5 5 (21.74%) Roadmaps
5 5 (21.74%) User Experience
5 5 (21.74%) Web Development
6 4 (17.39%) Mentoring
7 3 (13.04%) B2B
7 3 (13.04%) Lead Generation
7 3 (13.04%) Marketing Strategy
7 3 (13.04%) Paid Search
8 2 (8.70%) E-Commerce
9 1 (4.35%) Content Management
9 1 (4.35%) Social Media Marketing
9 1 (4.35%) Time Management
9 1 (4.35%) Web Analytics
Qualifications
1 6 (26.09%) Degree
Vendors
1 17 (73.91%) Google
2 12 (52.17%) Ahrefs
3 5 (21.74%) Screaming Frog
4 3 (13.04%) Microsoft