Link Building Jobs

Link Building
UK

The table below provides summary statistics for permanent job vacancies requiring Link Building skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Link Building over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 672 872 959
Rank change year-on-year +200 +87 +296
Permanent jobs citing Link Building 30 35 9
As % of all permanent jobs advertised in the UK 0.054% 0.034% 0.009%
As % of the Processes & Methodologies category 0.057% 0.040% 0.010%
Number of salaries quoted 16 16 9
10th Percentile £27,625 £29,500 £37,900
25th Percentile £33,125 £30,250 -
Median annual salary (50th Percentile) £50,006 £35,000 £55,000
Median % change year-on-year +42.87% -36.36% -
75th Percentile £74,063 £38,250 £67,500
90th Percentile £76,250 £58,125 -
UK excluding London median annual salary £37,500 £35,000 £39,000
% change year-on-year +7.14% -10.26% -

All Process and Methodology Skills
UK

Link Building falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,256 87,133 91,481
As % of all permanent jobs advertised in the UK 93.58% 84.04% 95.51%
Number of salaries quoted 25,854 60,896 54,581
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,000 £55,000 £60,899
Median % change year-on-year +3.64% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,564 £50,000 £55,000
% change year-on-year +3.13% -9.09% +4.76%

Link Building
Job Vacancy Trend

Job postings citing Link Building as a proportion of all IT jobs advertised.

Job vacancy trend for Link Building in the UK

Link Building
Salary Trend

3-month moving average salary quoted in jobs citing Link Building.

Salary trend for Link Building in the UK

Link Building
Salary Histogram

Salary distribution for jobs citing Link Building over the 6 months to 31 May 2025.

Salary histogram for Link Building in the UK

Link Building
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Link Building within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +164 28 £52,500 +50.00% 71
London - 20 £70,000 - 39
Work from Home +114 16 £52,500 +50.00% 32
UK excluding London +156 8 £37,500 +7.14% 34
Midlands +59 4 £26,000 -42.22% 2
East Midlands +43 3 £26,000 -
South East +79 2 £40,000 +11.11% 6
West Midlands +50 1 £37,500 -16.67% 2
East of England +39 1 - - 3
North of England +27 1 - - 18
North West -9 1 - - 14

Link Building
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (50.00%) CMS
2 13 (43.33%) WordPress
3 5 (16.67%) Sitecore CMS
4 3 (10.00%) Umbraco
5 2 (6.67%) Drupal
6 1 (3.33%) Ethereum
6 1 (3.33%) Kentico
Applications
1 5 (16.67%) Microsoft Excel
1 5 (16.67%) Microsoft PowerPoint
Cloud Services
1 27 (90.00%) Google Analytics
2 8 (26.67%) Google Ads
3 2 (6.67%) Facebook Ads
Database & Business Intelligence
1 5 (16.67%) MySQL
2 1 (3.33%) Looker
2 1 (3.33%) Metadata
General
1 23 (76.67%) Marketing
2 18 (60.00%) Social Skills
3 13 (43.33%) Analytical Skills
4 5 (16.67%) Advertising
4 5 (16.67%) Presentation Skills
4 5 (16.67%) Publishing
4 5 (16.67%) Spanish Language
5 3 (10.00%) French Language
5 3 (10.00%) German Language
5 3 (10.00%) Greek Language
5 3 (10.00%) Italian Language
5 3 (10.00%) Romanian Language
6 2 (6.67%) Games
6 2 (6.67%) iGaming
6 2 (6.67%) Police
7 1 (3.33%) Law
7 1 (3.33%) Retail
Job Titles
1 10 (33.33%) SEO Specialist
2 8 (26.67%) SEO Executive
2 8 (26.67%) SEO Manager
3 5 (16.67%) Digital Executive
4 4 (13.33%) Paid Search Specialist
5 2 (6.67%) Web Manager
6 1 (3.33%) Copywriter
6 1 (3.33%) SEO Copywriter
Libraries, Frameworks & Software Standards
1 11 (36.67%) HTML
2 10 (33.33%) CSS
3 5 (16.67%) XML
4 1 (3.33%) web3js
Miscellaneous
1 14 (46.67%) Blog
2 9 (30.00%) Algorithms
3 8 (26.67%) Analytical Mindset
3 8 (26.67%) Social Media
4 3 (10.00%) Self-Motivation
5 2 (6.67%) Online Games
6 1 (3.33%) Blockchain
6 1 (3.33%) Web3
Processes & Methodologies
1 30 (100.00%) SEO
2 27 (90.00%) Analytics
3 14 (46.67%) Pay per click
4 10 (33.33%) Actionable Insight
5 7 (23.33%) Digital Marketing
5 7 (23.33%) GAP Analysis
6 6 (20.00%) Marketing Strategy
6 6 (20.00%) Paid Search
7 5 (16.67%) B2C
7 5 (16.67%) Business Development
7 5 (16.67%) Content Writing
7 5 (16.67%) Social Commerce
8 4 (13.33%) A/B Testing
8 4 (13.33%) Budget Management
8 4 (13.33%) Competitor Analysis
8 4 (13.33%) Content Strategy
8 4 (13.33%) Performance Metrics
9 3 (10.00%) Conversion Rate Optimisation
9 3 (10.00%) Performance Analysis
9 3 (10.00%) Roadmaps
Programming Languages
1 5 (16.67%) PHP
2 2 (6.67%) JavaScript
Qualifications
1 2 (6.67%) DBS Check
Quality Assurance & Compliance
1 2 (6.67%) GDPR
2 1 (3.33%) Actionable Recommendations
Vendors
1 28 (93.33%) Google
2 23 (76.67%) Ahrefs
3 16 (53.33%) Screaming Frog
4 5 (16.67%) Microsoft
4 5 (16.67%) Salesforce
4 5 (16.67%) Sitecore
5 2 (6.67%) Facebook
5 2 (6.67%) Hotjar