The following table provides summary statistics for permanent job vacancies with a requirement for Link Building skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Link Building over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Link Building
UK
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 861 907 901
Rank change year-on-year +46 -6  
Permanent jobs citing Link Building 13 28 62
As % of all permanent IT jobs advertised in the UK 0.015% 0.028% 0.057%
As % of the Processes & Methodologies category 0.016% 0.032% 0.064%
Number of salaries quoted 11 25 35
Median salary £27,500 £32,500 £35,000
Median salary % change year-on-year -15.38% -7.14%  
90% offered a salary of more than £19,750 £21,100 £22,950
10% offered a salary of more than £37,500 £44,250 £47,300
UK excluding London median salary £27,500 £28,000 £32,500
% change year-on-year -1.78% -13.84%  

Link Building is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 79794 87486 96432
As % of all permanent IT job vacancies advertised in the UK 89.73% 88.91% 88.08%
Number of salaries quoted 263997 301274 311895
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £31,250 £31,000 £29,789
10% offered a salary of more than £81,250 £77,500 £80,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Link Building
Job Vacancy Trend

Job postings citing Link Building as a percentage of all IT jobs advertised.

Job vacancy trend for Link Building in the UK

Link Building
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Link Building.

Salary trend for Link Building in the UK

Link Building
Salary Histogram

The salary distribution of IT jobs citing Link Building over the 3 months to 28 June 2017.

Salary histogram for Link Building in the UK

Link Building
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Link Building within the UK over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 13 £27,500 -15.38% 11
UK excluding London +31 11 £27,500 -1.78% 6
Midlands +14 4 £28,500 +1.78% 3
North of England -7 4 £27,500 +10.00% 1
South East +44 3 £21,500 -38.57% 1
London +24 2 £42,500 - 6

For the 6 months to 28 June 2017, IT jobs citing Link Building also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Link Building.

1 28 (96.55%) SEO
2 26 (89.66%) Marketing
3 14 (48.28%) Digital Marketing
3 14 (48.28%) Social Media
4 13 (44.83%) Analytics
4 13 (44.83%) Google
5 12 (41.38%) Google Analytics
6 8 (27.59%) AdWords
7 7 (24.14%) Content Marketing
8 6 (20.69%) HTML
8 6 (20.69%) Degree
8 6 (20.69%) Advertising
8 6 (20.69%) Analytical Skills
9 5 (17.24%) Online Marketing
9 5 (17.24%) Web Analytics
9 5 (17.24%) Copywriting
9 5 (17.24%) Microsoft Excel
9 5 (17.24%) Internet
9 5 (17.24%) Content Writing
10 4 (13.79%) Social Media Marketing
10 4 (13.79%) Blog
10 4 (13.79%) iPad
11 3 (10.34%) PMI
11 3 (10.34%) PMI Certification
11 3 (10.34%) CSS
11 3 (10.34%) Competitor Analysis
11 3 (10.34%) User Experience
12 2 (6.90%) Digital Analytics
12 2 (6.90%) Pay per click
12 2 (6.90%) Web Development

Link Building
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.45%) CMS
1 1 (3.45%) WordPress
Applications
1 5 (17.24%) Microsoft Excel
2 1 (3.45%) Photoshop
Business Applications
1 1 (3.45%) Magento
Cloud Services
1 12 (41.38%) Google Analytics
2 8 (27.59%) AdWords
Communications & Networking
1 5 (17.24%) Internet
General
1 26 (89.66%) Marketing
2 6 (20.69%) Advertising
3 2 (6.90%) Games
3 2 (6.90%) Mandarin Language
4 1 (3.45%) Finance
Job Titles
1 11 (37.93%) Consultant
1 11 (37.93%) SEO Consultant
1 11 (37.93%) SEO Manager
2 5 (17.24%) Content Manager
2 5 (17.24%) Graduate
2 5 (17.24%) Graduate Consultant
2 5 (17.24%) Marketing Consultant
2 5 (17.24%) Web Consultant
3 4 (13.79%) Copywriter
3 4 (13.79%) SEO Copywriter
4 3 (10.34%) Account Manager
4 3 (10.34%) Digital Account Manager
4 3 (10.34%) Digital Marketing Manager
4 3 (10.34%) Marketing Executive
4 3 (10.34%) Marketing Manager
4 3 (10.34%) SEO Account Manager
4 3 (10.34%) SEO Executive
5 2 (6.90%) Search Marketing Executive
6 1 (3.45%) Analytics Manager
6 1 (3.45%) Google Analytics Manager
Libraries, Frameworks & Software Standards
1 6 (20.69%) HTML
2 3 (10.34%) CSS
3 2 (6.90%) CSS3
3 2 (6.90%) HTML5
Miscellaneous
1 14 (48.28%) Social Media
2 6 (20.69%) Analytical Skills
3 4 (13.79%) Blog
3 4 (13.79%) iPad
4 3 (10.34%) PMI
4 3 (10.34%) User Experience
5 2 (6.90%) Algorithms
5 2 (6.90%) BBC
6 1 (3.45%) Animation
Operating Systems
1 1 (3.45%) Linux
Processes & Methodologies
1 28 (96.55%) SEO
2 14 (48.28%) Digital Marketing
3 13 (44.83%) Analytics
4 7 (24.14%) Content Marketing
5 5 (17.24%) Content Writing
5 5 (17.24%) Copywriting
5 5 (17.24%) Online Marketing
5 5 (17.24%) Web Analytics
6 4 (13.79%) Social Media Marketing
7 3 (10.34%) Competitor Analysis
8 2 (6.90%) Business Intelligence
8 2 (6.90%) Content Management
8 2 (6.90%) Digital Analytics
8 2 (6.90%) E-Commerce
8 2 (6.90%) Pay per click
8 2 (6.90%) Search Engine Marketing
8 2 (6.90%) Web Development
9 1 (3.45%) Integrated Marketing
9 1 (3.45%) Mentoring
9 1 (3.45%) Software Engineering
Programming Languages
1 1 (3.45%) Python
Qualifications
1 6 (20.69%) Degree
2 3 (10.34%) PMI Certification
Vendors
1 13 (44.83%) Google
2 1 (3.45%) Adobe
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