Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Link Building skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Link Building over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Link Building
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1144 1184 1237
Rank change year-on-year +40 +53 -67
Permanent jobs citing Link Building 38 41 72
As % of all permanent IT jobs advertised in the UK 0.021% 0.022% 0.033%
As % of the Processes & Methodologies category 0.023% 0.024% 0.038%
Number of salaries quoted 29 33 58
UK median annual salary £27,000 £32,500 £30,000
Median salary % change year-on-year -16.92% +8.33% -
10th Percentile £19,750 £21,300 £22,500
90th Percentile £34,600 £42,250 £45,075
UK excluding London median annual salary £25,000 £27,000 £28,250
% change year-on-year -7.41% -4.42% +0.89%

Link Building is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162377 170041 191608
As % of all permanent IT jobs advertised in the UK 89.91% 89.40% 88.80%
Number of salaries quoted 128248 141329 157803
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Link Building
Job Vacancy Trend

Job postings citing Link Building as a percentage of all IT jobs advertised.

Job vacancy trend for Link Building in the UK

Link Building
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Link Building.

Salary trend for Link Building in the UK

Link Building
Salary Histogram

The salary distribution of IT jobs citing Link Building over the 6 months to 22 November 2017.

Salary histogram for Link Building in the UK

Link Building
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Link Building within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 38 £27,000 -16.92% 10
UK excluding London +46 27 £25,000 -7.41% 8
North of England -6 11 £28,000 +3.70% 1
London -8 11 £38,000 -1.30% 2
North West -17 11 £28,000 +3.70% 1
South East +51 10 £21,500 -42.67% 2
Midlands +26 4 £25,000 -10.71% 1
West Midlands +4 4 £25,000 +8.70% 1
South West - 2 £27,000 - 3

For the 6 months to 22 November 2017, IT jobs citing Link Building also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Link Building.

1 37 (97.37%) SEO
2 35 (92.11%) Marketing
3 26 (68.42%) Google
3 26 (68.42%) Google Analytics
3 26 (68.42%) Analytics
4 17 (44.74%) Analytical Skills
5 16 (42.11%) Digital Marketing
6 14 (36.84%) Social Media
7 13 (34.21%) HTML
7 13 (34.21%) Microsoft Excel
8 11 (28.95%) Creative Thinking
9 10 (26.32%) Degree
10 9 (23.68%) Online Marketing
10 9 (23.68%) Adobe
10 9 (23.68%) Internet
10 9 (23.68%) Innovative Thinking
10 9 (23.68%) User Experience
10 9 (23.68%) Analytical Mindset
11 7 (18.42%) Python
11 7 (18.42%) CSS
12 6 (15.79%) Pay per click
13 5 (13.16%) E-Commerce
13 5 (13.16%) Brand Awareness
13 5 (13.16%) Conversion Rate Optimisation
13 5 (13.16%) Content Marketing
14 4 (10.53%) Hitwise
14 4 (10.53%) Digital Media
14 4 (10.53%) Copywriting
15 3 (7.89%) Finance
15 3 (7.89%) Advertising

Link Building
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.26%) CMS
2 1 (2.63%) WordPress
Applications
1 13 (34.21%) Microsoft Excel
2 2 (5.26%) Microsoft Office
2 2 (5.26%) Microsoft PowerPoint
Business Applications
1 1 (2.63%) Magento
Cloud Services
1 26 (68.42%) Google Analytics
2 2 (5.26%) AdWords
3 1 (2.63%) MailChimp
Communications & Networking
1 9 (23.68%) Internet
General
1 35 (92.11%) Marketing
2 5 (13.16%) Brand Awareness
3 3 (7.89%) Advertising
3 3 (7.89%) Finance
4 1 (2.63%) Games
4 1 (2.63%) German Language
4 1 (2.63%) Mandarin Language
4 1 (2.63%) Retail
Job Titles
1 12 (31.58%) Consultant
1 12 (31.58%) SEO Consultant
1 12 (31.58%) SEO Executive
2 9 (23.68%) Graduate
2 9 (23.68%) Graduate Consultant
2 9 (23.68%) Marketing Consultant
2 9 (23.68%) Web Consultant
3 8 (21.05%) SEO Manager
4 4 (10.53%) Junior
4 4 (10.53%) Junior SEO Executive
5 3 (7.89%) Marketing Manager
6 2 (5.26%) Account Manager
6 2 (5.26%) Analyst
6 2 (5.26%) Digital Account Manager
6 2 (5.26%) Digital Analyst
6 2 (5.26%) Digital Marketing Analyst
6 2 (5.26%) Digital Marketing Manager
6 2 (5.26%) Marketing Analyst
6 2 (5.26%) Marketing Executive
6 2 (5.26%) SEO Account Manager
Libraries, Frameworks & Software Standards
1 13 (34.21%) HTML
2 7 (18.42%) CSS
3 1 (2.63%) CSS3
3 1 (2.63%) HTML5
Miscellaneous
1 17 (44.74%) Analytical Skills
2 14 (36.84%) Social Media
3 9 (23.68%) Analytical Mindset
3 9 (23.68%) User Experience
4 4 (10.53%) Digital Media
5 2 (5.26%) Blog
6 1 (2.63%) Algorithms
6 1 (2.63%) BBC
Processes & Methodologies
1 37 (97.37%) SEO
2 26 (68.42%) Analytics
3 16 (42.11%) Digital Marketing
4 11 (28.95%) Creative Thinking
5 9 (23.68%) Innovative Thinking
5 9 (23.68%) Online Marketing
6 6 (15.79%) Pay per click
7 5 (13.16%) Content Marketing
7 5 (13.16%) Conversion Rate Optimisation
7 5 (13.16%) E-Commerce
8 4 (10.53%) Copywriting
9 2 (5.26%) Benchmarking
9 2 (5.26%) Competitor Analysis
9 2 (5.26%) Content Management
9 2 (5.26%) Data Analysis
9 2 (5.26%) Display Advertising
9 2 (5.26%) Information Architecture
9 2 (5.26%) Search Engine Marketing
9 2 (5.26%) Web Analytics
10 1 (2.63%) Web Testing
Programming Languages
1 7 (18.42%) Python
2 3 (7.89%) JavaScript
Qualifications
1 10 (26.32%) Degree
Vendors
1 26 (68.42%) Google
2 9 (23.68%) Adobe
3 4 (10.53%) Hitwise
4 2 (5.26%) Microsoft