Head of Digital Marketing Job Trends

Head of Digital Marketing
UK

The median Head of Digital Marketing salary in the UK is £50,000 per year, according to job vacancies posted during the 6 months leading to 19 February 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
19 Feb 2026
Same period 2025 Same period 2024
Rank 673 - -
Rank change year-on-year - - -
Permanent jobs requiring a Head of Digital Marketing 1 0 0
As % of all permanent jobs in the UK 0.001% - -
As % of the Job Titles category 0.002% - -
Number of salaries quoted 1 0 0
Median annual salary (50th Percentile) £50,000 - -
UK excluding London median annual salary £50,000 - -

All Permanent IT Job Roles
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 62,327 44,730 70,566
% of permanent jobs with a recognized job title 91.26% 91.49% 94.82%
Number of salaries quoted 39,291 23,468 55,142
10th Percentile £29,000 £33,235 £28,500
25th Percentile £37,500 £45,000 £39,230
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -8.33%
75th Percentile £75,000 £80,000 £73,750
90th Percentile £95,000 £100,000 £92,500
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -4.76%

Head of Digital Marketing
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Head of Digital Marketing' in the job title relative to all permanent IT jobs advertised.

Head of Digital Marketing job vacancy trend in the UK

Head of Digital Marketing
Salary Trend

Salary distribution trend for Head of Digital Marketing job vacancies in the UK.

Salary distribution trend for Head of Digital Marketing job vacancies in the UK

Head of Digital Marketing
Top 4 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Digital Marketing within the UK over the 6 months to 19 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East - 1 £50,000 - 1
England - 1 £50,000 - 2
Work from Home - 1 £50,000 - 1
UK excluding London - 1 £50,000 - 2

Head of Digital Marketing Skill Set
Top 14 Co-Occurring Skills & Capabilities

For the 6 months to 19 February 2026, Head of Digital Marketing job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Head of Digital Marketing in the job title.

1 1 (100.00%) Ahrefs
1 1 (100.00%) AI
1 1 (100.00%) CMS
1 1 (100.00%) Competitor Analysis
1 1 (100.00%) Content Strategy
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Digital Strategy
1 1 (100.00%) LLM
1 1 (100.00%) Pay per click
1 1 (100.00%) Problem-Solving
1 1 (100.00%) Roadmaps
1 1 (100.00%) Screaming Frog
1 1 (100.00%) SEO
1 1 (100.00%) User Experience

Head of Digital Marketing Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (100.00%) CMS
General
1 1 (100.00%) Advertising
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Marketing
1 1 (100.00%) Presentation Skills
1 1 (100.00%) Social Skills
Miscellaneous
1 1 (100.00%) Algorithms
Processes & Methodologies
1 1 (100.00%) AI
1 1 (100.00%) Competitor Analysis
1 1 (100.00%) Content Strategy
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Digital Strategy
1 1 (100.00%) LLM
1 1 (100.00%) Pay per click
1 1 (100.00%) Problem-Solving
1 1 (100.00%) Roadmaps
1 1 (100.00%) SEO
1 1 (100.00%) User Experience
Vendors
1 1 (100.00%) Ahrefs
1 1 (100.00%) Screaming Frog