Digital Strategy
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Strategy over the 6 months to 8 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
8 May 2024
Same period 2023 Same period 2022
Rank 527 343 654
Rank change year-on-year -184 +311 -16
Permanent jobs citing Digital Strategy 400 1,007 705
As % of all permanent jobs advertised in the UK 0.40% 0.99% 0.45%
As % of the Processes & Methodologies category 0.47% 1.04% 0.47%
Number of salaries quoted 298 293 328
10th Percentile £36,250 £36,050 £35,000
25th Percentile £47,788 £42,500 £42,500
Median annual salary (50th Percentile) £62,500 £55,000 £55,455
Median % change year-on-year +13.64% -0.82% +0.57%
75th Percentile £69,914 £74,842 £80,000
90th Percentile £87,500 £94,800 £100,000
UK excluding London median annual salary £60,000 £50,000 £50,000
% change year-on-year +20.00% - +8.70%

All Process and Methodology Skills
UK

Digital Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,937 97,101 150,579
As % of all permanent jobs advertised in the UK 85.64% 95.61% 95.65%
Number of salaries quoted 59,853 57,006 82,680
10th Percentile £29,000 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,750
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Strategy
Job Vacancy Trend

Job postings citing Digital Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategy in the UK

Digital Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategy.

Salary trend for Digital Strategy in the UK

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 8 May 2024.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 8 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -153 365 £62,500 +13.64% 133
UK excluding London -216 293 £60,000 +20.00% 78
Work from Home +16 176 £64,080 +28.16% 53
London +23 86 £67,500 +10.66% 62
Midlands -72 86 £58,700 +6.73% 20
West Midlands 0 75 £58,700 -9.21% 15
North of England -70 73 £62,500 +58.23% 16
South West -64 56 £65,500 +40.11% 16
South East -53 52 £53,625 -2.50% 9
North West -12 38 £60,000 +58.40% 11
Yorkshire -2 25 £64,080 +56.56% 4
East of England -6 13 £61,551 +2.59% 10
East Midlands -85 11 £72,500 +38.17% 5
North East -22 10 £64,080 - 1
Scotland -99 8 £60,000 -20.00% 4
Wales -40 4 £33,383 -33.09% 2
Northern Ireland +5 2 - - 3

Digital Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (6.50%) SharePoint
2 14 (3.50%) Confluence
3 9 (2.25%) CMS
4 4 (1.00%) Microsoft Exchange
5 2 (0.50%) Apache Spark
6 1 (0.25%) Moodle
Applications
1 24 (6.00%) Microsoft Excel
2 10 (2.50%) Microsoft Office
3 6 (1.50%) Microsoft PowerPoint
3 6 (1.50%) Trello
4 3 (0.75%) MS Visio
5 2 (0.50%) Adobe After Effects
5 2 (0.50%) Adobe Captivate
5 2 (0.50%) Adobe Creative Suite
5 2 (0.50%) Adobe Illustrator
5 2 (0.50%) Adobe Premiere
5 2 (0.50%) InDesign
Business Applications
1 4 (1.00%) Dynamics CRM
Cloud Services
1 73 (18.25%) Power Platform
2 54 (13.50%) Microsoft 365
3 53 (13.25%) Azure
4 43 (10.75%) Dynamics 365
5 26 (6.50%) Power Automate
5 26 (6.50%) PowerApps
6 14 (3.50%) PaaS
7 13 (3.25%) AWS
8 12 (3.00%) Entra ID
8 12 (3.00%) IaaS
9 8 (2.00%) Google Analytics
10 6 (1.50%) Azure DevOps
10 6 (1.50%) GCP
11 5 (1.25%) Azure Sentinel
11 5 (1.25%) Salesforce Sales Cloud
12 4 (1.00%) SaaS
13 2 (0.50%) Adobe Creative Cloud
13 2 (0.50%) Canva
13 2 (0.50%) FinancialForce
13 2 (0.50%) Google Ads
Communications & Networking
1 19 (4.75%) Intranet
2 18 (4.50%) WAN
3 13 (3.25%) LAN
4 12 (3.00%) DHCP
4 12 (3.00%) DNS
4 12 (3.00%) Wi-Fi
5 5 (1.25%) Network Security
5 5 (1.25%) SD-WAN
5 5 (1.25%) VLAN
6 4 (1.00%) Internet
7 2 (0.50%) Extranet
7 2 (0.50%) PBX
7 2 (0.50%) VoIP
Database & Business Intelligence
1 60 (15.00%) Power BI
2 8 (2.00%) SQL Server
3 7 (1.75%) SQL Server Reporting Services
4 6 (1.50%) Data Warehouse
4 6 (1.50%) SQL Server Integration Services
5 5 (1.25%) Data Lake
6 4 (1.00%) Azure SQL Data Warehouse
6 4 (1.00%) Azure SQL Database
7 2 (0.50%) Looker
7 2 (0.50%) Metadata
7 2 (0.50%) Metadata Repository
8 1 (0.25%) Big Data
8 1 (0.25%) Microsoft Analysis Services
8 1 (0.25%) MySQL
8 1 (0.25%) Qlik Sense
8 1 (0.25%) QlikView
8 1 (0.25%) SQL Server Analysis Services
8 1 (0.25%) SSDT
8 1 (0.25%) Tableau
Development Applications
1 27 (6.75%) JIRA
2 4 (1.00%) Git
3 2 (0.50%) Rational DOORS
4 1 (0.25%) Team Foundation Server
4 1 (0.25%) Visual Website Optimizer
General
1 84 (21.00%) Finance
1 84 (21.00%) Social Skills
2 63 (15.75%) Public Sector
3 39 (9.75%) Marketing
4 26 (6.50%) Inclusion and Diversity
5 24 (6.00%) Organisational Skills
6 16 (4.00%) Influencing Skills
7 14 (3.50%) Manufacturing
8 13 (3.25%) Local Government
9 12 (3.00%) Legal
9 12 (3.00%) Retail
10 10 (2.50%) Analytical Skills
11 9 (2.25%) Police
12 8 (2.00%) Presentation Skills
13 4 (1.00%) Advertising
13 4 (1.00%) Aerospace
14 3 (0.75%) Telecoms
14 3 (0.75%) Turkish Language
15 2 (0.50%) Digital Economy
15 2 (0.50%) Fire and Rescue
Job Titles
1 94 (23.50%) Senior
2 54 (13.50%) Architect
3 47 (11.75%) Developer
4 45 (11.25%) Senior Manager
5 35 (8.75%) Solutions Architect
6 33 (8.25%) Portfolio Manager
7 31 (7.75%) Senior Portfolio Manager
8 30 (7.50%) IT Manager
9 28 (7.00%) Senior Developer
10 24 (6.00%) Enterprise Architecture Director
11 21 (5.25%) Senior Architect
12 20 (5.00%) Head of IT
12 20 (5.00%) Platform Architect
12 20 (5.00%) Power Platform Architect
12 20 (5.00%) Power Platform Developer
12 20 (5.00%) Senior Solutions Architect
13 19 (4.75%) Dynamics 365 Architect
13 19 (4.75%) Dynamics 365 Developer
13 19 (4.75%) Dynamics 365 Solution Architect
13 19 (4.75%) Senior Dynamics 365 Developer
Libraries, Frameworks & Software Standards
1 15 (3.75%) HTML
2 13 (3.25%) CSS
3 10 (2.50%) React
4 7 (1.75%) Lightning Web Components
5 5 (1.25%) Middleware
6 4 (1.00%) ADO
6 4 (1.00%) PySpark
7 2 (0.50%) React Native
8 1 (0.25%) .NET
8 1 (0.25%) CodeIgniter
8 1 (0.25%) CSS3
8 1 (0.25%) FHIR
8 1 (0.25%) HTML5
8 1 (0.25%) HTML5 Canvas
8 1 (0.25%) Laravel
8 1 (0.25%) Vue
Miscellaneous
1 35 (8.75%) PMI
2 24 (6.00%) Management Information System
3 21 (5.25%) Social Media
4 17 (4.25%) Driving Licence
5 16 (4.00%) Product Ownership
6 8 (2.00%) Greenfield Project
7 7 (1.75%) Data Structures
8 6 (1.50%) Algorithms
8 6 (1.50%) Blog
8 6 (1.50%) NHS
8 6 (1.50%) Onboarding
9 5 (1.25%) Digital Media
9 5 (1.25%) Freedom of Information
9 5 (1.25%) Low-Code
9 5 (1.25%) Mobile App
10 4 (1.00%) Self-Motivation
11 3 (0.75%) CMDB
11 3 (0.75%) Legacy Applications
11 3 (0.75%) Legacy Systems
11 3 (0.75%) Virtual Team
Operating Systems
1 2 (0.50%) Mac OS
1 2 (0.50%) Windows
1 2 (0.50%) Windows 10
Processes & Methodologies
1 84 (21.00%) Project Management
2 83 (20.75%) Service Delivery
3 72 (18.00%) Problem-Solving
3 72 (18.00%) User Experience
4 70 (17.50%) ITIL
5 68 (17.00%) Agile
6 67 (16.75%) Mentoring
7 65 (16.25%) Artificial Intelligence
8 64 (16.00%) Decision-Making
9 63 (15.75%) Business Intelligence
10 62 (15.50%) Analytics
11 60 (15.00%) Business Strategy
12 55 (13.75%) Continuous Improvement
13 54 (13.50%) Coaching
13 54 (13.50%) Enterprise Architecture
13 54 (13.50%) Roadmaps
14 52 (13.00%) PRINCE2
15 50 (12.50%) ITSM
16 49 (12.25%) Cybersecurity
17 46 (11.50%) Project Delivery
Programming Languages
1 18 (4.50%) SQL
2 13 (3.25%) JavaScript
3 11 (2.75%) T-SQL
4 8 (2.00%) Python
5 6 (1.50%) PowerShell
6 4 (1.00%) C#
7 3 (0.75%) C++
7 3 (0.75%) R
8 2 (0.50%) TypeScript
9 1 (0.25%) Data Analysis Expressions
9 1 (0.25%) Java
9 1 (0.25%) PHP
9 1 (0.25%) Scala
Qualifications
1 60 (15.00%) Degree
2 47 (11.75%) PMI Certification
3 31 (7.75%) APMP
4 20 (5.00%) Security Cleared
5 15 (3.75%) Master's Degree
6 12 (3.00%) A+ Certification
6 12 (3.00%) APMG
6 12 (3.00%) Network+ Certification
6 12 (3.00%) PMP
6 12 (3.00%) SC Cleared
7 10 (2.50%) DBS Check
8 6 (1.50%) Numerate Degree
8 6 (1.50%) TOGAF Certification
9 5 (1.25%) CITP
10 4 (1.00%) Azure Certification
10 4 (1.00%) CISSP
10 4 (1.00%) Computer Science Degree
10 4 (1.00%) MBA
10 4 (1.00%) Microsoft Certification
10 4 (1.00%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 31 (7.75%) Cyber Essentials
2 27 (6.75%) GDPR
3 26 (6.50%) QA
4 13 (3.25%) Accessibility
5 6 (1.50%) SLA
6 5 (1.25%) ISO/IEC 20000
7 4 (1.00%) Data Quality
8 1 (0.25%) Def Stans
8 1 (0.25%) HL7
8 1 (0.25%) PMO
System Software
1 13 (3.25%) Active Directory
2 5 (1.25%) Docker
3 2 (0.50%) VMware Infrastructure
Systems Management
1 6 (1.50%) Microsoft Intune
2 5 (1.25%) Kubernetes
Vendors
1 106 (26.50%) Microsoft
2 22 (5.50%) Salesforce
3 17 (4.25%) Sophos
4 16 (4.00%) ServiceNow
5 12 (3.00%) Adobe
5 12 (3.00%) Google
5 12 (3.00%) Veeam
6 7 (1.75%) Avaya
6 7 (1.75%) Cisco
7 5 (1.25%) SolarWinds
7 5 (1.25%) Zscaler
8 4 (1.00%) OpenAI
8 4 (1.00%) SAP
9 3 (0.75%) Alteryx
10 2 (0.50%) Databricks
10 2 (0.50%) Hootsuite
10 2 (0.50%) IBM
10 2 (0.50%) Ribbon
10 2 (0.50%) Salesforce Marketing Cloud
10 2 (0.50%) VMware