Digital Strategy Jobs

Digital Strategy
UK

The table below provides summary statistics for permanent job vacancies requiring Digital Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Strategy over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 429 540 340
Rank change year-on-year +111 -200 +303
Permanent jobs citing Digital Strategy 297 401 973
As % of all permanent jobs advertised in the UK 0.54% 0.39% 1.00%
As % of the Processes & Methodologies category 0.57% 0.46% 1.05%
Number of salaries quoted 65 294 272
10th Percentile £40,620 £36,250 £36,250
25th Percentile £47,390 £47,788 £44,813
Median annual salary (50th Percentile) £65,000 £62,500 £53,500
Median % change year-on-year +4.00% +16.82% -2.73%
75th Percentile £76,250 £70,563 £72,813
90th Percentile £95,000 £87,500 £94,900
UK excluding London median annual salary £55,790 £60,000 £50,000
% change year-on-year -7.02% +20.00% -

All Process and Methodology Skills
UK

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,902 86,889 92,846
As % of all permanent jobs advertised in the UK 93.67% 84.13% 95.56%
Number of salaries quoted 25,611 60,763 54,796
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,443 £55,000 £60,899
Median % change year-on-year +4.44% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,574 £50,000 £55,000
% change year-on-year +3.15% -9.09% +4.76%

Digital Strategy
Job Vacancy Trend

Job postings citing Digital Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategy in the UK

Digital Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategy.

Salary trend for Digital Strategy in the UK

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 30 May 2025.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +71 262 £65,000 +4.00% 868
UK excluding London +105 188 £55,790 -7.02% 832
Work from Home +30 85 £60,000 -6.37% 539
London +111 81 £72,000 +6.67% 161
South East +107 71 £55,790 +4.04% 274
North of England +44 64 £58,567 -8.60% 174
North West +23 52 £58,567 -4.38% 92
East of England +49 15 £72,500 +17.79% 105
Scotland +124 14 £90,000 +50.00% 45
Midlands +15 14 £47,693 -18.75% 150
West Midlands -2 14 £47,693 -18.75% 82
Yorkshire +48 12 - - 61
South West +59 9 £57,500 -12.21% 90
Wales +43 1 - - 19

Digital Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (8.08%) CMS
2 23 (7.74%) WordPress
3 4 (1.35%) Drupal
3 4 (1.35%) SharePoint
4 2 (0.67%) BizTalk Server
4 2 (0.67%) Microsoft Exchange
5 1 (0.34%) Umbraco
Applications
1 10 (3.37%) Adobe Premiere
2 9 (3.03%) Photoshop
3 3 (1.01%) Microsoft Excel
4 2 (0.67%) Adobe After Effects
4 2 (0.67%) Adobe Creative Suite
4 2 (0.67%) Adobe Illustrator
4 2 (0.67%) InDesign
5 1 (0.34%) Chatbot
5 1 (0.34%) Microsoft Office
5 1 (0.34%) Microsoft Project
5 1 (0.34%) MS Visio
Business Applications
1 4 (1.35%) Dynamics CRM
2 1 (0.34%) Raiser’s Edge
2 1 (0.34%) Salesforce CRM
2 1 (0.34%) Workday HCM
Cloud Services
1 56 (18.86%) Power Platform
2 24 (8.08%) Azure
3 17 (5.72%) AWS
4 15 (5.05%) Microsoft 365
5 14 (4.71%) Google Analytics
6 9 (3.03%) Dynamics 365
7 6 (2.02%) GCP
8 5 (1.68%) Cloud Computing
8 5 (1.68%) SaaS
9 4 (1.35%) Azure Sentinel
9 4 (1.35%) GitHub
9 4 (1.35%) Google Ads
9 4 (1.35%) MailChimp
9 4 (1.35%) Serverless
10 3 (1.01%) Azure DevOps
10 3 (1.01%) IaaS
10 3 (1.01%) PaaS
11 2 (0.67%) Canva
11 2 (0.67%) FinancialForce
11 2 (0.67%) PowerApps
Communications & Networking
1 4 (1.35%) DNS
1 4 (1.35%) SD-WAN
1 4 (1.35%) SMS
1 4 (1.35%) VLAN
1 4 (1.35%) WAN
2 2 (0.67%) Internet
2 2 (0.67%) Intranet
3 1 (0.34%) 5G
3 1 (0.34%) Broadband
3 1 (0.34%) WPA
Database & Business Intelligence
1 55 (18.52%) Power BI
2 6 (2.02%) SQL Server Reporting Services
3 5 (1.68%) Tableau
4 4 (1.35%) NoSQL
5 3 (1.01%) Data Warehouse
5 3 (1.01%) Relational Database
6 2 (0.67%) Data Lake
6 2 (0.67%) Data Mining
6 2 (0.67%) Looker
6 2 (0.67%) SQL Server
7 1 (0.34%) Big Data
7 1 (0.34%) Electronic Patient Records
Development Applications
1 1 (0.34%) JIRA
General
1 153 (51.52%) Social Skills
2 90 (30.30%) Marketing
3 63 (21.21%) Inclusion and Diversity
4 55 (18.52%) Organisational Skills
5 51 (17.17%) Advertising
6 47 (15.82%) Analytical Skills
7 43 (14.48%) Law
8 39 (13.13%) Finance
9 13 (4.38%) Publishing
10 9 (3.03%) Public Sector
11 8 (2.69%) Legal
12 7 (2.36%) Retail
13 6 (2.02%) Presentation Skills
14 5 (1.68%) Influencing Skills
15 4 (1.35%) Local Government
16 2 (0.67%) Billing
16 2 (0.67%) Manufacturing
16 2 (0.67%) Pharmaceutical
16 2 (0.67%) Police
17 1 (0.34%) Aerospace
Job Titles
1 67 (22.56%) Lead
2 48 (16.16%) Analyst
3 46 (15.49%) Digital Analyst
4 35 (11.78%) Account Manager
5 34 (11.45%) Strategic Account Manager
6 25 (8.42%) Head of Digital
7 20 (6.73%) Graduate
7 20 (6.73%) Graduate Analyst
8 11 (3.70%) Architect
9 7 (2.36%) Digital Programme Manager
9 7 (2.36%) Programme Manager
9 7 (2.36%) Solutions Architect
9 7 (2.36%) Web Manager
10 6 (2.02%) Dynamics 365 Architect
10 6 (2.02%) Dynamics 365 Solution Architect
11 5 (1.68%) Digital Producer
11 5 (1.68%) Senior
12 4 (1.35%) E-Commerce Manager
12 4 (1.35%) Network Engineer
12 4 (1.35%) Software Engineer
Libraries, Frameworks & Software Standards
1 10 (3.37%) React
2 8 (2.69%) CSS
3 5 (1.68%) HTML
4 4 (1.35%) GraphQL
4 4 (1.35%) Node.js
5 1 (0.34%) .NET
5 1 (0.34%) EDI
5 1 (0.34%) Lightning Web Components
Miscellaneous
1 43 (14.48%) Product Ownership
1 43 (14.48%) Social Media
2 39 (13.13%) Digital Media
3 37 (12.46%) Marketing Technology
4 22 (7.41%) Enterprise Software
5 9 (3.03%) Animation
6 8 (2.69%) Photography
7 7 (2.36%) Podcast
8 5 (1.68%) Mobile App
9 4 (1.35%) Blog
9 4 (1.35%) Management Information System
9 4 (1.35%) Onboarding
10 3 (1.01%) Analytical Mindset
11 2 (0.67%) Cyber Threat
11 2 (0.67%) Driving Licence
11 2 (0.67%) Life Science
11 2 (0.67%) NHS
11 2 (0.67%) Operational Technology
11 2 (0.67%) Reference Data
11 2 (0.67%) Video Editing
Operating Systems
1 4 (1.35%) Windows
2 2 (0.67%) Windows Server
3 1 (0.34%) Android
3 1 (0.34%) Apple iOS
Processes & Methodologies
1 111 (37.37%) Analytics
2 92 (30.98%) Agile
3 89 (29.97%) Project Management
4 61 (20.54%) Business Intelligence
5 60 (20.20%) Artificial Intelligence
6 54 (18.18%) Continuous Improvement
7 53 (17.85%) Digital Marketing
7 53 (17.85%) User Experience
8 50 (16.84%) Data Analytics
9 49 (16.50%) Project Delivery
10 46 (15.49%) Time Management
11 44 (14.81%) Technology Transformation
12 43 (14.48%) Collaborative Working
13 42 (14.14%) Strategic Thinking
14 40 (13.47%) Mentoring
15 39 (13.13%) Problem-Solving
16 38 (12.79%) Roadmaps
17 37 (12.46%) SEO
18 36 (12.12%) Creative Thinking
19 31 (10.44%) Process Improvement
Programming Languages
1 7 (2.36%) SQL
2 5 (1.68%) JavaScript
3 4 (1.35%) PowerShell
3 4 (1.35%) TypeScript
4 1 (0.34%) C
4 1 (0.34%) C#
4 1 (0.34%) C++
4 1 (0.34%) Java
4 1 (0.34%) Python
Qualifications
1 91 (30.64%) Degree
2 20 (6.73%) PMI Certification
2 20 (6.73%) PMP
3 6 (2.02%) Security Cleared
4 4 (1.35%) DBS Check
5 3 (1.01%) SC Cleared
6 2 (0.67%) CISA
6 2 (0.67%) CISM
6 2 (0.67%) CISSP
6 2 (0.67%) CRISC
7 1 (0.34%) ITIL Foundation Certificate
7 1 (0.34%) Master's Degree
7 1 (0.34%) TOGAF Certification
Quality Assurance & Compliance
1 31 (10.44%) Accessibility
2 7 (2.36%) Actionable Recommendations
2 7 (2.36%) WCAG
3 4 (1.35%) GDPR
3 4 (1.35%) ISO/IEC 20000
4 3 (1.01%) Data Quality
4 3 (1.01%) QA
5 2 (0.67%) Cyber Essentials
5 2 (0.67%) Cyber Essentials PLUS
5 2 (0.67%) PCI DSS
System Software
1 3 (1.01%) Active Directory
2 1 (0.34%) Virtual Desktop
Systems Management
1 6 (2.02%) Kubernetes
2 3 (1.01%) Ansible
2 3 (1.01%) Puppet
2 3 (1.01%) Terraform
3 1 (0.34%) Matomo
3 1 (0.34%) Microsoft Intune
3 1 (0.34%) SCCM
Vendors
1 44 (14.81%) Alteryx
2 20 (6.73%) Workday
3 19 (6.40%) Concur
3 19 (6.40%) SAP
4 18 (6.06%) Google
5 16 (5.39%) Microsoft
6 12 (4.04%) Salesforce
7 9 (3.03%) YouTube
8 8 (2.69%) Facebook
9 6 (2.02%) Instagram
9 6 (2.02%) TikTok
10 4 (1.35%) Adobe
10 4 (1.35%) Avaya
10 4 (1.35%) Cisco
10 4 (1.35%) SolarWinds
10 4 (1.35%) Zscaler
11 2 (0.67%) dotdigital
11 2 (0.67%) Optimizely
11 2 (0.67%) Salesforce Marketing Cloud
11 2 (0.67%) ServiceNow