Digital Strategy Job Trends

Digital Strategy
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Digital Strategy skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 437 458 501
Rank change year-on-year +21 +43 +58
Permanent jobs citing Digital Strategy 221 252 226
As % of all permanent jobs in the UK 0.37% 0.47% 0.41%
As % of the Processes & Methodologies category 0.45% 0.52% 0.45%
Number of salaries quoted 115 96 158
10th Percentile £20,000 £47,500 £37,100
25th Percentile £32,500 £56,809 £50,625
Median annual salary (50th Percentile) £49,479 £62,779 £62,250
Median % change year-on-year -21.19% +0.85% +13.18%
75th Percentile £71,819 £67,688 £72,875
90th Percentile £89,000 £84,375 £95,000
UK excluding London median annual salary £37,500 £62,500 £56,750
% change year-on-year -40.00% +10.13% +13.75%

All Process & Methodology Skills
UK

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 48,596 48,532 50,084
As % of all permanent jobs advertised in the UK 81.00% 90.69% 89.94%
Number of salaries quoted 28,664 23,590 38,164
10th Percentile £28,500 £35,000 £31,250
25th Percentile £37,500 £45,000 £42,500
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £77,750
90th Percentile £95,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £55,000 £52,000
% change year-on-year -9.09% +5.77% -5.45%

Digital Strategy
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Digital Strategy relative to all permanent IT jobs advertised.

Digital Strategy job vacancy trend in the UK

Digital Strategy
Salary Trend

Salary distribution trend for jobs in the UK citing Digital Strategy.

Salary distribution trend for jobs in the UK citing Digital Strategy

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 14 January 2026.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +32 183 £43,085 -31.91% 79
UK excluding London +15 135 £37,500 -40.00% 75
Work from Home +58 71 £40,000 -36.28% 60
London +66 59 £68,250 -14.69% 15
South East +65 47 £37,500 -37.50% 20
Midlands +53 44 £49,479 -21.19% 12
West Midlands +54 40 £35,000 -44.25% 7
North of England -76 26 £35,000 -44.25% 18
North West -39 23 £35,000 -44.47% 6
South West +2 7 £20,000 -66.91% 10
East of England +25 5 £43,085 -31.06% 10
Wales +10 3 £45,000 - 3
Scotland -2 3 £54,855 -8.58% 1
East Midlands -11 2 £124,739 - 5
Yorkshire -32 2 £120,000 +96.06% 10
North East +5 1 £63,076 +0.47% 2

Digital Strategy
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 11 (4.98%) SharePoint
2 10 (4.52%) CMS
3 8 (3.62%) WordPress
4 4 (1.81%) Oracle Workflow
5 1 (0.45%) DNN
5 1 (0.45%) Umbraco
Applications
1 15 (6.79%) Microsoft Excel
2 13 (5.88%) Photoshop
3 9 (4.07%) Adobe Premiere
3 9 (4.07%) Microsoft PowerPoint
4 3 (1.36%) Microsoft Office
5 2 (0.90%) Adobe Illustrator
6 1 (0.45%) InDesign
6 1 (0.45%) Navisworks
6 1 (0.45%) Notion
6 1 (0.45%) ProjectWise
Business Applications
1 5 (2.26%) Shopify
2 4 (1.81%) Dynamics CRM
2 4 (1.81%) Magento
2 4 (1.81%) NEC Housing
Cloud Services
1 46 (20.81%) Azure
2 20 (9.05%) Microsoft 365
3 17 (7.69%) AWS
4 15 (6.79%) Google Ads
4 15 (6.79%) Google Analytics
5 14 (6.33%) SaaS
6 12 (5.43%) Power Platform
7 11 (4.98%) GCP
8 9 (4.07%) OneDrive
9 5 (2.26%) Azure AI
9 5 (2.26%) MailChimp
9 5 (2.26%) Microsoft Copilot
9 5 (2.26%) Power Automate
9 5 (2.26%) Sprout Social
10 3 (1.36%) Canva
10 3 (1.36%) Google Tag Manager
11 2 (0.90%) Dynamics 365
11 2 (0.90%) IaaS
11 2 (0.90%) PowerApps
11 2 (0.90%) Salesforce Commerce Cloud
Communications & Networking
1 5 (2.26%) Internet
1 5 (2.26%) WAN
2 3 (1.36%) LAN
2 3 (1.36%) MQTT
2 3 (1.36%) TCP/IP
2 3 (1.36%) VLAN
3 2 (0.90%) DHCP
3 2 (0.90%) DNS
3 2 (0.90%) Firewall
3 2 (0.90%) SD-WAN
4 1 (0.45%) IPv4
4 1 (0.45%) IPv6
4 1 (0.45%) ISDN
4 1 (0.45%) MPLS
4 1 (0.45%) PSTN
4 1 (0.45%) RTP
4 1 (0.45%) VoIP
4 1 (0.45%) VPLS
4 1 (0.45%) VPN
4 1 (0.45%) Wireless
Database & Business Intelligence
1 24 (10.86%) Looker
2 10 (4.52%) Power BI
3 5 (2.26%) Tableau
4 4 (1.81%) BigQuery
4 4 (1.81%) BusinessObjects
4 4 (1.81%) MS Access
4 4 (1.81%) SAP Data Services
4 4 (1.81%) SQL Server
5 1 (0.45%) Big Data
Development Applications
1 4 (1.81%) Toad
2 1 (0.45%) Git
2 1 (0.45%) Postman
2 1 (0.45%) Selenium
2 1 (0.45%) WebDriver
General
1 86 (38.91%) Marketing
2 74 (33.48%) Social Skills
3 42 (19.00%) Inclusion and Diversity
4 38 (17.19%) Analytical Skills
5 36 (16.29%) Finance
6 16 (7.24%) Public Sector
7 15 (6.79%) Local Government
8 12 (5.43%) Influencing Skills
9 9 (4.07%) Dutch Language
9 9 (4.07%) French Language
9 9 (4.07%) German Language
9 9 (4.07%) Spanish Language
10 8 (3.62%) Presentation Skills
11 7 (3.17%) Brand Awareness
11 7 (3.17%) Law
12 6 (2.71%) Advertising
12 6 (2.71%) Organisational Skills
13 5 (2.26%) Police
13 5 (2.26%) Retail
14 4 (1.81%) Legal
Job Titles
1 23 (10.41%) Lead
2 21 (9.50%) Senior
3 18 (8.14%) Head of Digital
4 11 (4.98%) Head of IT
5 10 (4.52%) Architect
5 10 (4.52%) Senior Manager
6 9 (4.07%) Digital Transformation
6 9 (4.07%) Service Manager
6 9 (4.07%) Support Engineer
7 8 (3.62%) Coordinator
8 6 (2.71%) Digital Director
9 5 (2.26%) Customer Experience Manager
9 5 (2.26%) Enterprise Architect
9 5 (2.26%) IT Engineer
9 5 (2.26%) IT Support Engineer
9 5 (2.26%) Security Engineer
9 5 (2.26%) Security Support Engineer
9 5 (2.26%) Senior Digital Marketing Manager
9 5 (2.26%) Senior Marketing Manager
9 5 (2.26%) Support Specialist
Libraries, Frameworks & Software Standards
1 5 (2.26%) CSS
1 5 (2.26%) HTML
2 4 (1.81%) Middleware
2 4 (1.81%) REST
2 4 (1.81%) SOAP
3 2 (0.90%) Software Packaging
4 1 (0.45%) Lightning Web Components
4 1 (0.45%) Visualforce
Miscellaneous
1 26 (11.76%) Onboarding
2 22 (9.95%) Blog
3 18 (8.14%) Social Media
4 7 (3.17%) Enterprise Software
5 6 (2.71%) Management Information System
6 5 (2.26%) Data Protection Act
6 5 (2.26%) Legacy Systems
6 5 (2.26%) Product Ownership
7 3 (1.36%) Hybrid Cloud
7 3 (1.36%) Life Science
7 3 (1.36%) LIMS
7 3 (1.36%) NHS
7 3 (1.36%) Operational Technology
8 2 (0.90%) Algorithms
8 2 (0.90%) Analytical Mindset
8 2 (0.90%) Cloud Native
8 2 (0.90%) FMCG
8 2 (0.90%) Legacy Applications
8 2 (0.90%) Low-Code
9 1 (0.45%) Team-Oriented Environment
Operating Systems
1 5 (2.26%) Windows
1 5 (2.26%) Windows Server
2 4 (1.81%) Unix
Processes & Methodologies
1 91 (41.18%) Analytics
2 64 (28.96%) AI
3 57 (25.79%) Continuous Improvement
4 55 (24.89%) Agile
5 54 (24.43%) Coaching
6 47 (21.27%) Customer Experience
7 45 (20.36%) Mentoring
8 40 (18.10%) CRM
9 38 (17.19%) GTM Strategy
10 37 (16.74%) Digital Marketing
11 36 (16.29%) Decision-Making
11 36 (16.29%) Problem-Solving
12 35 (15.84%) Roadmaps
13 34 (15.38%) E-Commerce
14 33 (14.93%) Stakeholder Engagement
14 33 (14.93%) Stakeholder Management
15 32 (14.48%) B2B
16 30 (13.57%) Collaborative Working
16 30 (13.57%) Data Management
16 30 (13.57%) SEO
Programming Languages
1 29 (13.12%) SQL
2 21 (9.50%) Python
3 5 (2.26%) PowerShell
4 4 (1.81%) Shell Script
4 4 (1.81%) VB
5 3 (1.36%) JavaScript
6 2 (0.90%) VBA
7 1 (0.45%) Apex Code
7 1 (0.45%) SOQL
7 1 (0.45%) SOSL
Qualifications
1 79 (35.75%) Degree
2 15 (6.79%) Master's Degree
3 12 (5.43%) DBS Check
4 9 (4.07%) PMI Certification
4 9 (4.07%) PMP
5 8 (3.62%) Computer Science Degree
5 8 (3.62%) Security Cleared
6 5 (2.26%) BPSS Clearance
7 4 (1.81%) CCNA
7 4 (1.81%) Cisco Certification
8 3 (1.36%) AWS Certification
8 3 (1.36%) Azure Certification
8 3 (1.36%) CCNP
8 3 (1.36%) MBA
8 3 (1.36%) TOGAF Certification
9 2 (0.90%) Postgraduate
10 1 (0.45%) DV Cleared
10 1 (0.45%) ITIL Foundation Certificate
10 1 (0.45%) SC Cleared
Quality Assurance & Compliance
1 20 (9.05%) Accessibility
2 11 (4.98%) GDPR
3 8 (3.62%) QA
4 6 (2.71%) ISO/IEC 27001
5 5 (2.26%) Cyber Essentials
5 5 (2.26%) GRC
6 3 (1.36%) 21 CFR Part 11
6 3 (1.36%) GxP
7 2 (0.90%) ISO/IEC 20000
8 1 (0.45%) ISO 19650
8 1 (0.45%) NCSC
8 1 (0.45%) NIST
8 1 (0.45%) PMO
8 1 (0.45%) WCAG
Systems Management
1 1 (0.45%) Microsoft Intune
Vendors
1 56 (25.34%) Microsoft
2 31 (14.03%) Google
3 18 (8.14%) Databricks
4 12 (5.43%) Adobe
4 12 (5.43%) Salesforce
5 7 (3.17%) HubSpot
6 6 (2.71%) TikTok
7 5 (2.26%) Cisco
8 4 (1.81%) NEC
8 4 (1.81%) Oracle
8 4 (1.81%) SAP
9 3 (1.36%) Agilent
9 3 (1.36%) SolarWinds
9 3 (1.36%) YouTube
10 2 (0.90%) Aruba
10 2 (0.90%) BiZZdesign
10 2 (0.90%) Pega
10 2 (0.90%) Sparx
10 2 (0.90%) Zoho
10 2 (0.90%) Zscaler