Digital Strategy
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Strategy over the 6 months to 20 February 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 Feb 2024
Same period 2023 Same period 2022
Rank 526 360 603
Rank change year-on-year -166 +243 +37
Permanent jobs citing Digital Strategy 322 1,046 637
As % of all permanent jobs advertised in the UK 0.41% 0.95% 0.46%
As % of the Processes & Methodologies category 0.47% 0.99% 0.49%
Number of salaries quoted 228 329 348
10th Percentile £36,250 £35,935 £31,750
25th Percentile £47,500 £42,500 £40,625
Median annual salary (50th Percentile) £60,234 £55,000 £54,500
Median % change year-on-year +9.52% +0.92% -4.78%
75th Percentile £70,750 £82,500 £76,520
90th Percentile £87,500 £97,290 £100,000
UK excluding London median annual salary £57,500 £47,500 £46,896
% change year-on-year +21.05% +1.29% -10.38%

All Process and Methodology Skills
UK

Digital Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 69,129 105,231 130,350
As % of all permanent jobs advertised in the UK 88.73% 95.51% 95.11%
Number of salaries quoted 51,577 63,979 80,231
10th Percentile £29,500 £34,324 £32,750
25th Percentile £40,000 £45,512 £43,750
Median annual salary (50th Percentile) £55,000 £62,500 £60,000
Median % change year-on-year -12.00% +4.17% +9.09%
75th Percentile £75,000 £82,500 £78,750
90th Percentile £95,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £54,882 £51,250
% change year-on-year -8.90% +7.09% +6.77%

Digital Strategy
Job Vacancy Trend

Job postings citing Digital Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategy in the UK

Digital Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategy.

Salary trend for Digital Strategy in the UK

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 20 February 2024.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 20 February 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -130 300 £60,234 +9.52% 132
UK excluding London -171 229 £57,500 +21.05% 74
Work from Home +68 153 £61,000 +22.00% 61
London +91 84 £67,500 -3.57% 61
Midlands -42 77 £55,000 +12.82% 16
West Midlands +46 58 £42,500 -22.73% 14
North of England -42 45 £49,990 +18.75% 27
South West -48 41 £75,000 +46.93% 11
South East -15 35 £54,151 -5.83% 9
North West +4 23 £48,750 +15.80% 14
East Midlands -58 19 £60,000 +37.14% 1
Yorkshire +19 16 £49,990 +26.56% 10
East of England +31 15 £61,551 +2.59% 7
Scotland -55 10 £60,000 +26.32% 3
North East -25 6 £49,410 -61.99% 4
Wales -55 4 £72,253 +56.58%
Northern Ireland +4 2 - - 1

Digital Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (7.45%) SharePoint
2 5 (1.55%) CMS
3 2 (0.62%) Oracle Workflow
3 2 (0.62%) WebLogic
4 1 (0.31%) Microsoft Exchange
4 1 (0.31%) Moodle
4 1 (0.31%) TPMS
Applications
1 20 (6.21%) Microsoft Excel
2 6 (1.86%) Trello
3 5 (1.55%) Microsoft Office
4 2 (0.62%) Adobe Captivate
5 1 (0.31%) Microsoft PowerPoint
5 1 (0.31%) MS Visio
Business Applications
1 3 (0.93%) Academy Revenues and Benefits
2 1 (0.31%) SAP ERP
2 1 (0.31%) SAP GRC
2 1 (0.31%) SAP S/4HANA
Cloud Services
1 64 (19.88%) Power Platform
2 59 (18.32%) Azure
3 42 (13.04%) Microsoft 365
4 24 (7.45%) AWS
5 21 (6.52%) IaaS
6 18 (5.59%) Dynamics 365
6 18 (5.59%) PaaS
7 17 (5.28%) Power Automate
7 17 (5.28%) PowerApps
8 14 (4.35%) Azure DevOps
9 13 (4.04%) Entra ID
10 11 (3.42%) GCP
11 10 (3.11%) SaaS
12 8 (2.48%) Cloud Computing
12 8 (2.48%) Google Analytics
13 4 (1.24%) Azure Sentinel
14 3 (0.93%) WhatsApp
15 2 (0.62%) Amazon Ads
15 2 (0.62%) Amazon ECS
15 2 (0.62%) Azure Synapse Analytics
Communications & Networking
1 19 (5.90%) Intranet
1 19 (5.90%) WAN
2 16 (4.97%) DNS
3 15 (4.66%) LAN
4 14 (4.35%) Wi-Fi
5 12 (3.73%) DHCP
5 12 (3.73%) Network Security
6 8 (2.48%) Internet
7 5 (1.55%) Firewall
8 4 (1.24%) HTTP
8 4 (1.24%) Intrusion Detection
8 4 (1.24%) SD-WAN
8 4 (1.24%) SMTP
8 4 (1.24%) TCP/IP
8 4 (1.24%) VLAN
9 2 (0.62%) Extranet
9 2 (0.62%) PBX
9 2 (0.62%) VoIP
10 1 (0.31%) Cisco Nexus
10 1 (0.31%) WLAN
Database & Business Intelligence
1 50 (15.53%) Power BI
2 9 (2.80%) SQL Server Reporting Services
3 8 (2.48%) SQL Server
3 8 (2.48%) SQL Server Integration Services
4 6 (1.86%) Data Lake
5 4 (1.24%) Big Data
5 4 (1.24%) Metadata
5 4 (1.24%) Metadata Repository
5 4 (1.24%) NoSQL
6 3 (0.93%) Azure SQL Database
6 3 (0.93%) Data Warehouse
7 2 (0.62%) Amazon RDS
7 2 (0.62%) Azure SQL Data Warehouse
7 2 (0.62%) Looker
7 2 (0.62%) MongoDB
8 1 (0.31%) MySQL
8 1 (0.31%) Qlik Sense
8 1 (0.31%) SQL Server Analysis Services
8 1 (0.31%) SSDT
8 1 (0.31%) Tableau
Development Applications
1 13 (4.04%) Git
2 8 (2.48%) Jenkins
3 7 (2.17%) JIRA
4 2 (0.62%) Rational DOORS
5 1 (0.31%) Team Foundation Server
5 1 (0.31%) Visual Website Optimizer
General
1 83 (25.78%) Finance
2 82 (25.47%) Social Skills
3 67 (20.81%) Public Sector
4 35 (10.87%) Marketing
5 19 (5.90%) Local Government
6 15 (4.66%) Legal
7 14 (4.35%) Analytical Skills
8 13 (4.04%) Organisational Skills
9 12 (3.73%) Influencing Skills
9 12 (3.73%) Manufacturing
9 12 (3.73%) Retail
10 6 (1.86%) Inclusion and Diversity
10 6 (1.86%) Law
11 4 (1.24%) Advertising
11 4 (1.24%) Aerospace
12 3 (0.93%) Police
12 3 (0.93%) Presentation Skills
13 2 (0.62%) Back Office
13 2 (0.62%) Digital Economy
13 2 (0.62%) Fire and Rescue
Job Titles
1 46 (14.29%) Senior
2 43 (13.35%) Architect
3 32 (9.94%) Developer
4 27 (8.39%) IT Manager
5 26 (8.07%) Solutions Architect
6 24 (7.45%) Enterprise Architecture Director
7 17 (5.28%) Analyst
7 17 (5.28%) Head of IT
7 17 (5.28%) Lead
8 16 (4.97%) Infrastructure Engineer
8 16 (4.97%) Operations Engineer
8 16 (4.97%) Senior Architect
9 15 (4.66%) Senior Developer
10 12 (3.73%) Head of Digital
10 12 (3.73%) Infrastructure Operations Engineer
10 12 (3.73%) Project Manager
11 11 (3.42%) Dynamics 365 Developer
11 11 (3.42%) Platform Architect
11 11 (3.42%) Senior Dynamics 365 Developer
11 11 (3.42%) Senior Solutions Architect
Libraries, Frameworks & Software Standards
1 8 (2.48%) JSON
1 8 (2.48%) YAML
2 7 (2.17%) HTML
3 6 (1.86%) Middleware
4 5 (1.55%) CSS
5 4 (1.24%) ADO
5 4 (1.24%) PySpark
5 4 (1.24%) REST
5 4 (1.24%) Web Services
6 3 (0.93%) .NET
6 3 (0.93%) Laravel
7 2 (0.62%) Hibernate
7 2 (0.62%) HTML5 Canvas
7 2 (0.62%) Java EE
7 2 (0.62%) React
7 2 (0.62%) Spring
7 2 (0.62%) Symfony
8 1 (0.31%) CSS3
8 1 (0.31%) React Native
8 1 (0.31%) Vue
Miscellaneous
1 25 (7.76%) Management Information System
2 20 (6.21%) Product Ownership
3 14 (4.35%) Driving Licence
4 8 (2.48%) Social Media
5 7 (2.17%) Data Centre
5 7 (2.17%) Data Structures
6 6 (1.86%) Algorithms
6 6 (1.86%) Freedom of Information
6 6 (1.86%) Low-Code
6 6 (1.86%) NHS
6 6 (1.86%) Onboarding
7 5 (1.55%) PMI
8 4 (1.24%) Enterprise Software
9 3 (0.93%) Legacy Applications
10 2 (0.62%) Digital Media
10 2 (0.62%) Housing Association
10 2 (0.62%) Learning Management System
10 2 (0.62%) Mobile App
10 2 (0.62%) Reinsurance
10 2 (0.62%) Video Conferencing
Operating Systems
1 2 (0.62%) Linux
1 2 (0.62%) Unix
1 2 (0.62%) Windows
2 1 (0.31%) Mac OS
2 1 (0.31%) Windows 10
2 1 (0.31%) Windows Server
Processes & Methodologies
1 74 (22.98%) Service Delivery
2 67 (20.81%) Agile
2 67 (20.81%) Problem-Solving
3 64 (19.88%) Business Intelligence
4 59 (18.32%) Roadmaps
5 57 (17.70%) ITIL
6 54 (16.77%) User Experience
7 49 (15.22%) Business Strategy
8 46 (14.29%) Analytics
9 43 (13.35%) Continuous Improvement
9 43 (13.35%) Project Management
10 39 (12.11%) Artificial Intelligence
10 39 (12.11%) Enterprise Architecture
11 38 (11.80%) Decision-Making
12 37 (11.49%) DevOps
13 35 (10.87%) Actionable Insight
14 34 (10.56%) Budget Management
14 34 (10.56%) Mentoring
14 34 (10.56%) Stakeholder Management
15 32 (9.94%) Business Development
Programming Languages
1 24 (7.45%) SQL
2 14 (4.35%) PowerShell
2 14 (4.35%) Python
3 13 (4.04%) T-SQL
4 8 (2.48%) Bash
4 8 (2.48%) Go
4 8 (2.48%) JavaScript
5 7 (2.17%) C++
5 7 (2.17%) Java
6 6 (1.86%) C#
7 4 (1.24%) Ruby
8 3 (0.93%) PHP
9 2 (0.62%) Data Analysis Expressions
9 2 (0.62%) Shell Script
10 1 (0.31%) ABAP
10 1 (0.31%) Dart
10 1 (0.31%) R
Qualifications
1 45 (13.98%) Degree
2 17 (5.28%) Security Cleared
3 12 (3.73%) A+ Certification
3 12 (3.73%) DBS Check
3 12 (3.73%) Network+ Certification
4 11 (3.42%) SC Cleared
5 9 (2.80%) Master's Degree
6 6 (1.86%) Computer Science Degree
6 6 (1.86%) Numerate Degree
6 6 (1.86%) TOGAF Certification
7 5 (1.55%) Azure Certification
7 5 (1.55%) PMI Certification
8 4 (1.24%) CISSP
8 4 (1.24%) Microsoft Certification
9 3 (0.93%) Cisco Certification
9 3 (0.93%) CITP
9 3 (0.93%) Six Sigma Green Belt
10 2 (0.62%) DV Cleared
10 2 (0.62%) MBA
10 2 (0.62%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 32 (9.94%) Cyber Essentials
2 28 (8.70%) GDPR
3 25 (7.76%) QA
4 9 (2.80%) Accessibility
5 4 (1.24%) ISO/IEC 20000
5 4 (1.24%) NCSC
6 2 (0.62%) Data Quality
6 2 (0.62%) PMO
7 1 (0.31%) COBIT
7 1 (0.31%) GRC
7 1 (0.31%) ISO/IEC 27001
7 1 (0.31%) NIST
System Software
1 15 (4.66%) Active Directory
2 8 (2.48%) Docker
3 2 (0.62%) VMware Infrastructure
Systems Management
1 12 (3.73%) Terraform
2 8 (2.48%) Progress Chef
2 8 (2.48%) Puppet
3 6 (1.86%) Kubernetes
3 6 (1.86%) Microsoft Intune
4 2 (0.62%) Ansible
Vendors
1 84 (26.09%) Microsoft
2 19 (5.90%) Google
2 19 (5.90%) Sophos
3 12 (3.73%) Veeam
4 8 (2.48%) Cisco
5 6 (1.86%) Avaya
6 4 (1.24%) OpenAI
6 4 (1.24%) SAP
6 4 (1.24%) ServiceNow
6 4 (1.24%) SolarWinds
6 4 (1.24%) Zscaler
7 3 (0.93%) Adobe
7 3 (0.93%) VMware
8 2 (0.62%) Ericsson
8 2 (0.62%) IBM
8 2 (0.62%) Juniper
8 2 (0.62%) Nokia
8 2 (0.62%) Oracle
8 2 (0.62%) Salesforce
8 2 (0.62%) TIBCO