Customer Data Strategy Consultant
- Location
- London, United Kingdom
cases that resonate at board level Design & Modernise Customer Data Architecture Lead the design and implementation of Customer Data Platforms (CDPs), MDM systems, and CRM ecosystems Guide clients through legacy modernisation moving from fragmented, batch-driven systems to cloud-native, event-driven architectures Evaluate and recommend the right technology stack … related consulting discipline Deep understanding of the modern customer data ecosystem: CDPs (Salesforce Data Cloud, Adobe Experience Platform, Treasure Data, mParticle), MDM, CRM, and data warehousing Familiar with analytical approaches used in customer strategy: segmentation, propensity modelling, next-best-action, attribution, and customer journey analytics ability to interpret and apply ...