A/B Testing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for A/B Testing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited A/B Testing over the 6 months to 8 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
8 May 2024
Same period 2023 Same period 2022
Rank 724 782 544
Rank change year-on-year +58 -238 +52
Permanent jobs citing A/B Testing 164 214 971
As % of all permanent jobs advertised in the UK 0.17% 0.21% 0.62%
As % of the Processes & Methodologies category 0.19% 0.22% 0.64%
Number of salaries quoted 132 112 178
10th Percentile £31,250 £36,250 £40,000
25th Percentile £36,250 £45,000 £50,000
Median annual salary (50th Percentile) £50,000 £58,750 £65,000
Median % change year-on-year -14.89% -9.62% +23.81%
75th Percentile £63,750 £76,250 £83,438
90th Percentile £89,250 £82,500 £92,500
UK excluding London median annual salary £37,500 £50,000 £51,500
% change year-on-year -25.00% -2.91% +21.18%

All Process and Methodology Skills
UK

A/B Testing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,937 97,101 150,579
As % of all permanent jobs advertised in the UK 85.64% 95.61% 95.65%
Number of salaries quoted 59,853 57,006 82,680
10th Percentile £29,000 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,750
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

A/B Testing
Job Vacancy Trend

Job postings citing A/B Testing as a proportion of all IT jobs advertised.

Job vacancy trend for A/B Testing in the UK

A/B Testing
Salary Trend

3-month moving average salary quoted in jobs citing A/B Testing.

Salary trend for A/B Testing in the UK

A/B Testing
Salary Histogram

Salary distribution for jobs citing A/B Testing over the 6 months to 8 May 2024.

Salary histogram for A/B Testing in the UK

A/B Testing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing A/B Testing within the UK over the 6 months to 8 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +48 163 £50,000 -16.67% 111
UK excluding London +44 113 £37,500 -25.00% 50
Work from Home +44 70 £37,500 -31.82% 53
London +38 48 £70,000 +3.70% 63
South East +37 42 £37,500 -16.67% 10
North of England +52 36 £45,000 -25.00% 27
North West +17 23 £53,750 -17.31% 23
South West -9 21 £32,500 -35.00% 2
Yorkshire +80 13 £26,500 -11.67% 3
Midlands +13 13 £50,000 +40.85% 8
West Midlands +20 12 £50,000 +40.85% 3
Scotland - 1 £45,000 - 1
East Midlands - 1 £52,500 - 5

A/B Testing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (8.54%) CMS
2 5 (3.05%) WordPress
3 1 (0.61%) SAS
Applications
1 9 (5.49%) Microsoft Excel
2 3 (1.83%) Microsoft Office
3 2 (1.22%) Microsoft PowerPoint
3 2 (1.22%) Trello
Business Applications
1 18 (10.98%) Shopify
2 16 (9.76%) Magento
Cloud Services
1 37 (22.56%) Google Analytics
2 23 (14.02%) Power Platform
3 13 (7.93%) Adobe Analytics
4 8 (4.88%) Google Ads
5 6 (3.66%) SaaS
6 5 (3.05%) Google Data Studio
7 4 (2.44%) Contentsquare
8 3 (1.83%) AWS
8 3 (1.83%) GCP
8 3 (1.83%) Google Tag Manager
9 2 (1.22%) Adobe Creative Cloud
9 2 (1.22%) Amazon S3
9 2 (1.22%) Figma
9 2 (1.22%) Microsoft Advertising
10 1 (0.61%) Google Sheets
10 1 (0.61%) Pendo
Communications & Networking
1 2 (1.22%) HTTP
Database & Business Intelligence
1 23 (14.02%) Power BI
2 12 (7.32%) Looker
3 11 (6.71%) Tableau
4 4 (2.44%) Big Data
4 4 (2.44%) QlikView
5 3 (1.83%) BigQuery
5 3 (1.83%) Data Warehouse
5 3 (1.83%) Power Query
6 2 (1.22%) Amazon Athena
6 2 (1.22%) Amazon QuickSight
6 2 (1.22%) Amazon Redshift
7 1 (0.61%) MariaDB
7 1 (0.61%) MySQL
7 1 (0.61%) Redis
7 1 (0.61%) Relational Database
Development Applications
1 5 (3.05%) JIRA
2 4 (2.44%) Git
3 2 (1.22%) Visual Website Optimizer
4 1 (0.61%) Cypress.io
4 1 (0.61%) Jasmine
4 1 (0.61%) Storybook
General
1 96 (58.54%) Marketing
2 61 (37.20%) Analytical Skills
3 39 (23.78%) Social Skills
4 33 (20.12%) Retail
5 28 (17.07%) Finance
6 16 (9.76%) Brand Awareness
6 16 (9.76%) Telecoms
7 8 (4.88%) Publishing
8 7 (4.27%) Presentation Skills
9 6 (3.66%) Advertising
10 5 (3.05%) Inclusion and Diversity
11 4 (2.44%) Banking
11 4 (2.44%) Games
11 4 (2.44%) Organisational Skills
11 4 (2.44%) Public Sector
12 3 (1.83%) Billing
13 1 (0.61%) Automotive
13 1 (0.61%) Influencing Skills
13 1 (0.61%) Legal
13 1 (0.61%) Wearables
Job Titles
1 40 (24.39%) Senior
2 21 (12.80%) Analyst
3 20 (12.20%) Developer
4 19 (11.59%) Administrator
5 16 (9.76%) E-Commerce Manager
6 15 (9.15%) E-Commerce Administrator
6 15 (9.15%) Web Administrator
7 14 (8.54%) Customer Experience Manager
8 13 (7.93%) Consultant
8 13 (7.93%) Digital Analyst
9 10 (6.10%) Product Manager
9 10 (6.10%) Senior Consultant
9 10 (6.10%) Senior Developer
10 9 (5.49%) Front-End Developer (Client-Side Developer)
11 7 (4.27%) Data Scientist
12 6 (3.66%) Senior Front-End Developer
13 5 (3.05%) Paid Search Executive
13 5 (3.05%) Senior Analyst
13 5 (3.05%) Senior Data Scientist
13 5 (3.05%) Senior Manager
Libraries, Frameworks & Software Standards
1 41 (25.00%) CSS
1 41 (25.00%) HTML
2 12 (7.32%) React
3 9 (5.49%) Node.js
4 3 (1.83%) jQuery
4 3 (1.83%) Pandas
4 3 (1.83%) Sass
5 2 (1.22%) DOM
5 2 (1.22%) Next.js
5 2 (1.22%) Tailwind CSS
5 2 (1.22%) XGBoost
6 1 (0.61%) AngularJS
6 1 (0.61%) GraphQL
6 1 (0.61%) HTML5
6 1 (0.61%) Jest
6 1 (0.61%) Memcached
6 1 (0.61%) OOCSS
6 1 (0.61%) Redux
6 1 (0.61%) RxJS
6 1 (0.61%) Vue
Miscellaneous
1 23 (14.02%) Product Ownership
2 15 (9.15%) Blog
3 11 (6.71%) Onboarding
4 9 (5.49%) Self-Motivation
5 8 (4.88%) Analytical Mindset
6 7 (4.27%) Social Media
7 4 (2.44%) Algorithms
7 4 (2.44%) FMCG
7 4 (2.44%) Marketing Technology
7 4 (2.44%) Media Streaming
8 2 (1.22%) Digital Media
8 2 (1.22%) Mobile App
8 2 (1.22%) Mobile Games
8 2 (1.22%) Multi-touch
8 2 (1.22%) New Media
9 1 (0.61%) Greenfield Project
9 1 (0.61%) Legacy Code
9 1 (0.61%) Video Editing
9 1 (0.61%) Video on Demand
9 1 (0.61%) Virtual Reality
Operating Systems
1 2 (1.22%) Windows
Processes & Methodologies
1 86 (52.44%) Analytics
2 59 (35.98%) User Experience
3 47 (28.66%) E-Commerce
4 46 (28.05%) Agile
5 42 (25.61%) Conversion Rate Optimisation
5 42 (25.61%) SEO
6 35 (21.34%) B2B
6 35 (21.34%) Digital Marketing
7 32 (19.51%) Customer Experience
8 28 (17.07%) Marketing Strategy
8 28 (17.07%) Problem-Solving
9 27 (16.46%) CRM
9 27 (16.46%) Market Research
10 25 (15.24%) Roadmaps
11 23 (14.02%) Digital Analytics
12 19 (11.59%) Actionable Insight
12 19 (11.59%) Continuous Improvement
12 19 (11.59%) Project Management
13 18 (10.98%) Email Marketing
13 18 (10.98%) Objectives and Key Results
Programming Languages
1 21 (12.80%) JavaScript
2 20 (12.20%) Python
3 17 (10.37%) SQL
4 14 (8.54%) C
5 11 (6.71%) TypeScript
6 7 (4.27%) R
7 6 (3.66%) PHP
8 1 (0.61%) Java
Qualifications
1 29 (17.68%) Degree
2 3 (1.83%) PhD
3 2 (1.22%) ISEB
3 2 (1.22%) ISTQB Foundation Certification
3 2 (1.22%) Master's Degree
4 1 (0.61%) Computer Science Degree
4 1 (0.61%) Numerate Degree
Quality Assurance & Compliance
1 13 (7.93%) QA
2 6 (3.66%) Actionable Recommendations
3 3 (1.83%) Accessibility
4 2 (1.22%) GDPR
4 2 (1.22%) ISO 14001
4 2 (1.22%) ISO 9001
4 2 (1.22%) ISO/IEC 27001
4 2 (1.22%) WCAG
System Software
1 1 (0.61%) Docker
Vendors
1 40 (24.39%) Google
2 16 (9.76%) Adobe
3 7 (4.27%) Microsoft
4 5 (3.05%) Glassbox
4 5 (3.05%) Intel
4 5 (3.05%) Salesforce
5 4 (2.44%) HubSpot
5 4 (2.44%) Marketo
6 3 (1.83%) Ahrefs
6 3 (1.83%) Monetate
6 3 (1.83%) Splunk
7 2 (1.22%) Facebook
7 2 (1.22%) Instagram
7 2 (1.22%) Optimizely
7 2 (1.22%) Qubit
7 2 (1.22%) Twitter
8 1 (0.61%) Apple
8 1 (0.61%) Canon
8 1 (0.61%) Hotjar
8 1 (0.61%) SAP