Market Research
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Market Research skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Market Research over the 6 months to 12 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
12 May 2024
Same period 2023 Same period 2022
Rank 556 342 820
Rank change year-on-year -214 +478 -110
Permanent jobs citing Market Research 376 968 429
As % of all permanent jobs advertised in the UK 0.38% 0.96% 0.27%
As % of the Processes & Methodologies category 0.44% 1.00% 0.28%
Number of salaries quoted 221 76 200
10th Percentile £28,000 £45,000 £42,500
25th Percentile £34,500 £45,375 £47,500
Median annual salary (50th Percentile) £49,990 £52,500 £65,000
Median % change year-on-year -4.78% -19.23% +8.33%
75th Percentile £70,000 £70,313 £77,500
90th Percentile £87,500 £90,000 £95,000
UK excluding London median annual salary £37,500 £50,000 £55,000
% change year-on-year -25.00% -9.09% +10.00%

All Process and Methodology Skills
UK

Market Research is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,952 96,876 150,957
As % of all permanent jobs advertised in the UK 85.57% 95.60% 95.70%
Number of salaries quoted 59,894 57,115 82,331
10th Percentile £29,002 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Market Research
Job Vacancy Trend

Job postings citing Market Research as a proportion of all IT jobs advertised.

Job vacancy trend for Market Research in the UK

Market Research
Salary Trend

3-month moving average salary quoted in jobs citing Market Research.

Salary trend for Market Research in the UK

Market Research
Salary Histogram

Salary distribution for jobs citing Market Research over the 6 months to 12 May 2024.

Salary histogram for Market Research in the UK

Market Research
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the UK over the 6 months to 12 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -139 328 £47,500 -9.52% 273
UK excluding London -236 245 £37,500 -25.00% 152
Work from Home -273 130 £47,500 -9.52% 121
London +6 120 £62,500 +19.05% 122
South East -27 99 £37,500 -25.00% 39
Scotland -96 38 £49,990 - 7
North of England -80 36 £41,500 -12.63% 43
South West -35 28 £36,000 -16.29% 17
Midlands -73 25 £32,750 -40.46% 25
North West -34 23 £35,000 -12.50% 28
East of England -22 19 £45,000 - 19
West Midlands 0 14 £32,675 -40.59% 13
Yorkshire +32 12 £50,000 +5.26% 14
East Midlands -56 11 £37,500 -31.82% 12
North East -59 1 £65,000 - 2

Market Research
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (1.60%) CMS
2 1 (0.27%) Apache
2 1 (0.27%) Apache Spark
Applications
1 43 (11.44%) Microsoft Excel
2 32 (8.51%) UserZoom
3 19 (5.05%) Microsoft Office
4 14 (3.72%) SPSS
5 12 (3.19%) Microsoft PowerPoint
6 9 (2.39%) Spreadsheet
7 3 (0.80%) Adobe Illustrator
7 3 (0.80%) InDesign
7 3 (0.80%) Photoshop
8 1 (0.27%) Adobe After Effects
8 1 (0.27%) Adobe Creative Suite
Business Applications
1 5 (1.33%) Distributed Ledger
1 5 (1.33%) Shopify
2 2 (0.53%) Salesforce CRM
3 1 (0.27%) Data Workbench
Cloud Services
1 35 (9.31%) SaaS
2 32 (8.51%) Figma
2 32 (8.51%) SurveyMonkey
3 23 (6.12%) Power Platform
4 13 (3.46%) Power Automate
5 9 (2.39%) Google Analytics
6 8 (2.13%) AWS
7 6 (1.60%) Azure
7 6 (1.60%) PowerApps
8 4 (1.06%) Amazon S3
8 4 (1.06%) Google Ads
9 3 (0.80%) Azure DevOps
9 3 (0.80%) PaaS
10 2 (0.53%) Cloud Computing
10 2 (0.53%) GitHub
10 2 (0.53%) GitHub Actions
10 2 (0.53%) Microsoft Advertising
11 1 (0.27%) Adobe Creative Cloud
11 1 (0.27%) Dynamics 365
11 1 (0.27%) Microsoft 365
Communications & Networking
1 30 (7.98%) 5G
1 30 (7.98%) Broadband
2 2 (0.53%) Unified Communications
2 2 (0.53%) VPLS
2 2 (0.53%) WAN
3 1 (0.27%) Internet
3 1 (0.27%) Intranet
Database & Business Intelligence
1 16 (4.26%) Power BI
1 16 (4.26%) Tableau
2 7 (1.86%) Data Mining
3 4 (1.06%) Amazon Athena
3 4 (1.06%) Amazon QuickSight
3 4 (1.06%) Amazon Redshift
3 4 (1.06%) Big Data
3 4 (1.06%) Data Warehouse
4 3 (0.80%) QualityStage
4 3 (0.80%) Relational Database
5 2 (0.53%) PostgreSQL
6 1 (0.27%) RDBMS
6 1 (0.27%) SQL Server
Development Applications
1 32 (8.51%) Jenkins
2 6 (1.60%) JIRA
3 5 (1.33%) Postman
4 2 (0.53%) Git
General
1 207 (55.05%) Marketing
2 187 (49.73%) Social Skills
3 149 (39.63%) Finance
4 146 (38.83%) Analytical Skills
5 85 (22.61%) Inclusion and Diversity
6 51 (13.56%) Law
7 43 (11.44%) Retail
8 34 (9.04%) Legal
9 23 (6.12%) Public Sector
10 17 (4.52%) Pharmaceutical
11 13 (3.46%) Organisational Skills
12 11 (2.93%) Telecoms
13 10 (2.66%) Advertising
14 9 (2.39%) French Language
15 8 (2.13%) Presentation Skills
16 6 (1.60%) Banking
17 5 (1.33%) Local Government
18 4 (1.06%) Automotive
18 4 (1.06%) Games
18 4 (1.06%) German Language
Job Titles
1 90 (23.94%) Product Manager
2 39 (10.37%) Analyst
3 32 (8.51%) User Experience Researcher
4 31 (8.24%) Product Owner
4 31 (8.24%) Senior
5 26 (6.91%) Development Manager
6 25 (6.65%) Business Development Manager
6 25 (6.65%) Business Manager
7 23 (6.12%) Administrator
7 23 (6.12%) Senior Manager
8 16 (4.26%) Lead
9 15 (3.99%) E-Commerce Administrator
9 15 (3.99%) Web Administrator
10 12 (3.19%) Data Analyst
11 10 (2.66%) Insight Analyst
11 10 (2.66%) Project Manager
12 8 (2.13%) Data Insight Analyst
12 8 (2.13%) Insight Data Analyst
12 8 (2.13%) Insight Manager
12 8 (2.13%) IT Manager
Libraries, Frameworks & Software Standards
1 19 (5.05%) CSS
1 19 (5.05%) HTML
2 9 (2.39%) Web Services
3 5 (1.33%) OpenID
3 5 (1.33%) Smart Contracts
4 3 (0.80%) .NET
4 3 (0.80%) jQuery
5 2 (0.53%) React
5 2 (0.53%) Vue
6 1 (0.27%) EDI
6 1 (0.27%) Pandas
6 1 (0.27%) RESTEasy
Miscellaneous
1 48 (12.77%) Product Ownership
2 20 (5.32%) Algorithms
3 18 (4.79%) NHS
4 17 (4.52%) Blog
5 14 (3.72%) Social Media
6 13 (3.46%) Analytical Mindset
6 13 (3.46%) Data Structures
6 13 (3.46%) Life Science
7 12 (3.19%) Biopharmaceutical
8 10 (2.66%) Self-Motivation
9 9 (2.39%) FMCG
10 8 (2.13%) Mobile App
11 7 (1.86%) Robotics
12 5 (1.33%) Blockchain
12 5 (1.33%) Onboarding
13 4 (1.06%) Marketing Technology
13 4 (1.06%) Media Streaming
13 4 (1.06%) Reinsurance
14 3 (0.80%) CCTV
14 3 (0.80%) Management Information System
Operating Systems
1 5 (1.33%) Windows
2 3 (0.80%) Android
2 3 (0.80%) Apple iOS
3 2 (0.53%) Linux
4 1 (0.27%) Windows Vista
Processes & Methodologies
1 177 (47.07%) Roadmaps
2 138 (36.70%) Analytics
3 127 (33.78%) Agile
4 102 (27.13%) Product Management
5 98 (26.06%) Product Strategy
6 97 (25.80%) Product Roadmap
7 90 (23.94%) Strategic Roadmap
8 88 (23.40%) Problem-Solving
9 87 (23.14%) User Experience
10 80 (21.28%) Data Analytics
11 76 (20.21%) Product Vision
12 74 (19.68%) Mentoring
13 69 (18.35%) Product Requirements
14 67 (17.82%) Storytelling
15 62 (16.49%) Decision-Making
16 61 (16.22%) Project Management
17 59 (15.69%) Visualisation
18 58 (15.43%) Actionable Insight
18 58 (15.43%) Data Visualisation
18 58 (15.43%) User Stories
Programming Languages
1 47 (12.50%) SQL
2 18 (4.79%) Python
3 16 (4.26%) R
4 6 (1.60%) JavaScript
4 6 (1.60%) VBA
5 3 (0.80%) C#
6 2 (0.53%) TypeScript
7 1 (0.27%) Data Analysis Expressions
7 1 (0.27%) T-SQL
Qualifications
1 147 (39.10%) Degree
2 66 (17.55%) Master's Degree
3 56 (14.89%) MBA
4 11 (2.93%) PhD
5 10 (2.66%) CFA
5 10 (2.66%) CIMA
6 4 (1.06%) BPSS Clearance
6 4 (1.06%) DBS Check
7 2 (0.53%) Computer Science Degree
8 1 (0.27%) AWS Certification
8 1 (0.27%) AWS Certified Solutions Architect
8 1 (0.27%) CCDP
8 1 (0.27%) CCNP
8 1 (0.27%) CCSP
8 1 (0.27%) CIPD
8 1 (0.27%) Cisco Certification
8 1 (0.27%) CSPO
8 1 (0.27%) ITIL Foundation Certificate
8 1 (0.27%) SC Cleared
8 1 (0.27%) Security Cleared
Quality Assurance & Compliance
1 36 (9.57%) Actionable Recommendations
2 18 (4.79%) QA
3 10 (2.66%) Data Quality
4 1 (0.27%) Accessibility
4 1 (0.27%) California Consumer Privacy Act
4 1 (0.27%) GDPR
4 1 (0.27%) GMP
4 1 (0.27%) ISO/IEC 27001
4 1 (0.27%) SOC 2
System Software
1 1 (0.27%) Docker
1 1 (0.27%) Firmware
Vendors
1 43 (11.44%) Microsoft
2 35 (9.31%) Qualtrics
3 30 (7.98%) Virgin Media
4 18 (4.79%) Salesforce
5 17 (4.52%) Google
6 6 (1.60%) YouTube
7 5 (1.33%) Adobe
8 4 (1.06%) Marketo
8 4 (1.06%) Mercator
9 3 (0.80%) comScore
9 3 (0.80%) HubSpot
10 2 (0.53%) Databricks
10 2 (0.53%) Panasonic
10 2 (0.53%) SAP
10 2 (0.53%) Xero
11 1 (0.27%) Ahrefs
11 1 (0.27%) Apple
11 1 (0.27%) Dataiku
11 1 (0.27%) Sawtooth Software