Period
to 20 November 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > London
6 months to
20 Nov 2018
Same period 2017 Same period 2016
Rank 343 266 301
Rank change year-on-year -77 +35 +56
Contract jobs citing Digital Marketing 322 474 359
As % of all contract IT jobs advertised in London 0.69% 1.02% 0.81%
As % of the Processes & Methodologies category 0.79% 1.15% 0.92%
Number of daily rates quoted 255 314 264
London median daily rate £490 £500 £466
Median daily rate % change year-on-year -2.00% +7.24% +43.46%
10th Percentile £313 £215 £256
90th Percentile £675 £621 £619
England median daily rate £475 £475 £401
% change year-on-year - +18.60% +11.25%
Number of hourly rates quoted 1 5 10
London median hourly rate £37.00 £20.50 £16.00
Median hourly rate % change year-on-year +80.49% +28.13% -62.35%
10th Percentile £35.50 £9.50 £14.60
90th Percentile £38.50 £129.00 £21.73
England median hourly rate £34.50 £34.00 £22.50
% change year-on-year +1.47% +51.11% -36.62%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40,632 41,092 38,885
As % of all contract IT jobs advertised in London 87.62% 88.04% 87.23%
Number of daily rates quoted 29,322 29,817 27,868
London median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £325 £313 £300
90th Percentile £675 £669 £638
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% +1.19%
Number of hourly rates quoted 473 390 413
London median hourly rate £23.50 £22.50 £22.00
Median hourly rate % change year-on-year +4.44% +2.27% +10.00%
10th Percentile £13.31 £13.31 £12.25
90th Percentile £55.69 £50.20 £50.11
England median hourly rate £22.00 £23.50 £23.00
% change year-on-year -6.38% +2.17% +4.55%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in London.

Contractor daily rate trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Digital Marketing in London over the 6 months to 20 November 2018.

Contractor daily rate histogram for Digital Marketing in London

Digital Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in London.

Contractor hourly rate trend for Digital Marketing in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 20 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -13 36 £556 +11.25% 14
West London -2 25 £400 +33.33% 13
South London -4 25 £550 +4.76% 7
East London -26 5 £550 +7.32% 16
North London +1 4 £525 - 2
Digital Marketing
England

For the 6 months to 20 November 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Digital Marketing.

1 322 (100.00%) Marketing
2 150 (46.58%) Finance
3 138 (42.86%) Business Intelligence
4 126 (39.13%) Telecoms
4 126 (39.13%) Programme Management
5 125 (38.82%) SAP
6 123 (38.20%) Electronics
6 123 (38.20%) Manufacturing
7 98 (30.43%) Agile Software Development
8 88 (27.33%) Analytics
9 59 (18.32%) Security Cleared
10 51 (15.84%) SQL
11 49 (15.22%) Google
12 48 (14.91%) Adobe
13 46 (14.29%) DevOps
14 44 (13.66%) SC Cleared
15 43 (13.35%) E-Commerce
16 41 (12.73%) JavaScript
17 39 (12.11%) Java
17 39 (12.11%) Amazon AWS
18 35 (10.87%) Scrum
18 35 (10.87%) Analytical Skills
19 34 (10.56%) Web Analytics
19 34 (10.56%) Project Management
20 33 (10.25%) User Experience
21 32 (9.94%) CRM
22 31 (9.63%) SEO
23 30 (9.32%) Python
24 29 (9.01%) HTML
25 28 (8.70%) Linux

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 27 (8.39%) CMS
2 15 (4.66%) Elasticsearch
3 14 (4.35%) Adobe Experience Manager
4 7 (2.17%) Apache Spark
5 5 (1.55%) Confluence
6 4 (1.24%) Apache
7 3 (0.93%) Jupyter
7 3 (0.93%) nginx
7 3 (0.93%) Oracle Service Bus
7 3 (0.93%) SAS
7 3 (0.93%) WebLogic
7 3 (0.93%) WordPress
8 2 (0.62%) Drupal
8 2 (0.62%) NServiceBus
8 2 (0.62%) Sitecore CMS
8 2 (0.62%) Umbraco
9 1 (0.31%) JBoss
9 1 (0.31%) Mule
9 1 (0.31%) SharePoint
9 1 (0.31%) Tomcat
Applications
1 15 (4.66%) Microsoft Excel
2 10 (3.11%) Microsoft PowerPoint
3 7 (2.17%) Microsoft Office
4 4 (1.24%) Photoshop
5 2 (0.62%) InVision
5 2 (0.62%) UserZoom
6 1 (0.31%) Adobe Creative Suite
6 1 (0.31%) Microsoft Project
6 1 (0.31%) MS Visio
Business Applications
1 4 (1.24%) Adobe Campaign
2 2 (0.62%) Dynamics CRM
2 2 (0.62%) Unica
3 1 (0.31%) SAP S/4HANA
Cloud Services
1 39 (12.11%) Amazon AWS
2 24 (7.45%) Google Analytics
3 22 (6.83%) Adobe Analytics
4 14 (4.35%) Google Cloud Platform
5 13 (4.04%) Microsoft Azure
6 12 (3.73%) Amazon EC2
6 12 (3.73%) Google Tag Manager
7 10 (3.11%) Amazon ELB
8 9 (2.80%) Amazon S3
8 9 (2.80%) GitHub
9 8 (2.48%) AdWords
10 7 (2.17%) PaaS
11 4 (1.24%) Google App Engine
12 3 (0.93%) SaaS
13 2 (0.62%) IaaS
13 2 (0.62%) Quay.io
13 2 (0.62%) Serverless
14 1 (0.31%) Basecamp
14 1 (0.31%) Dynamics 365
14 1 (0.31%) Slack
Communications & Networking
1 5 (1.55%) Firewall
2 3 (0.93%) GoToMeeting
2 3 (0.93%) Wireless
3 2 (0.62%) Intranet
3 2 (0.62%) SMS
3 2 (0.62%) SMTP
3 2 (0.62%) WAN
4 1 (0.31%) HTTP
4 1 (0.31%) Internet
4 1 (0.31%) IP Telephony
Database & Business Intelligence
1 18 (5.59%) Data Warehouse
2 16 (4.97%) Power BI
3 14 (4.35%) SQL Server
4 11 (3.42%) Big Data
4 11 (3.42%) MongoDB
5 10 (3.11%) BigQuery
5 10 (3.11%) PostgreSQL
5 10 (3.11%) SQL Server Integration Services
6 9 (2.80%) MySQL
6 9 (2.80%) SQL Server 2008
7 7 (2.17%) Amazon Redshift
7 7 (2.17%) InfluxDB
8 5 (1.55%) Hadoop
9 4 (1.24%) Relational Database
9 4 (1.24%) SQL Server 2014
10 3 (0.93%) Apache Hive
10 3 (0.93%) Azure SQL Data Warehouse
10 3 (0.93%) Oracle Database
10 3 (0.93%) SQL Server 2012
10 3 (0.93%) Sqoop
Development Applications
1 20 (6.21%) Jenkins
2 19 (5.90%) Git (software)
3 12 (3.73%) JIRA
4 10 (3.11%) Artifactory
4 10 (3.11%) Sonatype Nexus
5 7 (2.17%) Bitbucket
6 6 (1.86%) Axure RP
6 6 (1.86%) Team Foundation Server
7 4 (1.24%) GitLab
8 3 (0.93%) JUnit
8 3 (0.93%) Selenium
9 2 (0.62%) Bugzilla
9 2 (0.62%) Dreamweaver
9 2 (0.62%) Liquibase
9 2 (0.62%) Mercurial
9 2 (0.62%) NUnit
9 2 (0.62%) Subversion
10 1 (0.31%) Cucumber
10 1 (0.31%) SoapUI
10 1 (0.31%) SonarQube
General
1 322 (100.00%) Marketing
2 150 (46.58%) Finance
3 126 (39.13%) Telecoms
4 123 (38.20%) Electronics
4 123 (38.20%) Manufacturing
5 17 (5.28%) Advertising
5 17 (5.28%) Retail
6 9 (2.80%) Law
7 6 (1.86%) Banking
7 6 (1.86%) Legal
8 5 (1.55%) Brand Awareness
8 5 (1.55%) French Language
9 4 (1.24%) German Language
10 3 (0.93%) Digital Economy
10 3 (0.93%) Private Banking
10 3 (0.93%) Publishing
11 1 (0.31%) Automotive
11 1 (0.31%) Back Office
11 1 (0.31%) Financial Institution
11 1 (0.31%) Military
Job Titles
1 53 (16.46%) Analyst
2 31 (9.63%) Developer
3 24 (7.45%) DevOps Engineer
3 24 (7.45%) Marketing Manager
4 22 (6.83%) Project Manager
5 19 (5.90%) Business Analyst
6 18 (5.59%) Consultant
6 18 (5.59%) Data Analyst
6 18 (5.59%) Digital Analyst
7 17 (5.28%) Architect
8 13 (4.04%) Digital Project Manager
9 12 (3.73%) Digital Marketing Manager
9 12 (3.73%) Product Manager
10 11 (3.42%) Marketing Analyst
11 10 (3.11%) E-Commerce Manager
12 9 (2.80%) Designer
12 9 (2.80%) Web Manager
13 8 (2.48%) Database Engineer
13 8 (2.48%) Delivery Manager
13 8 (2.48%) Insight Analyst
Libraries, Frameworks & Software Standards
1 29 (9.01%) HTML
2 19 (5.90%) CSS
3 13 (4.04%) Web Services
4 11 (3.42%) Elastic Stack
4 11 (3.42%) SOAP
4 11 (3.42%) Spring Boot
5 10 (3.11%) Middleware
5 10 (3.11%) Sensu
6 9 (2.80%) HTML5
6 9 (2.80%) REST
6 9 (2.80%) RESTful
7 8 (2.48%) .NET
7 8 (2.48%) Spring
8 6 (1.86%) CSS3
8 6 (1.86%) Node.js
8 6 (1.86%) React
9 5 (1.55%) XML
10 4 (1.24%) Apache Flex
10 4 (1.24%) Behat
10 4 (1.24%) Laravel
Miscellaneous
1 35 (10.87%) Analytical Skills
2 33 (10.25%) User Experience
3 23 (7.14%) Social Media
4 15 (4.66%) Mobile App
5 10 (3.11%) Data Centre
6 8 (2.48%) Greenfield Project
7 7 (2.17%) Blog
7 7 (2.17%) Digital Media
8 6 (1.86%) Marketing Technology
8 6 (1.86%) NHS
8 6 (1.86%) Self-Motivation
9 5 (1.55%) Algorithms
10 4 (1.24%) Computer Science
10 4 (1.24%) Management Information System
10 4 (1.24%) Private Cloud
10 4 (1.24%) W3C
11 3 (0.93%) Data Structures
11 3 (0.93%) Video on Demand
12 2 (0.62%) New Media
12 2 (0.62%) Wiki
Operating Systems
1 28 (8.70%) Linux
2 9 (2.80%) Windows
3 4 (1.24%) CentOS
3 4 (1.24%) Windows Server
4 2 (0.62%) Apple iOS
4 2 (0.62%) CoreOS
4 2 (0.62%) Red Hat Enterprise Linux
4 2 (0.62%) Windows 10
5 1 (0.31%) Android
5 1 (0.31%) Ubuntu
Processes & Methodologies
1 138 (42.86%) Business Intelligence
2 126 (39.13%) Programme Management
3 98 (30.43%) Agile Software Development
4 88 (27.33%) Analytics
5 46 (14.29%) DevOps
6 43 (13.35%) E-Commerce
7 35 (10.87%) Scrum
8 34 (10.56%) Project Management
8 34 (10.56%) Web Analytics
9 32 (9.94%) CRM
10 31 (9.63%) SEO
11 27 (8.39%) Stakeholder Management
12 22 (6.83%) Configuration Management
13 21 (6.52%) Content Management
13 21 (6.52%) Microservices
14 19 (5.90%) B2B
14 19 (5.90%) Coaching
14 19 (5.90%) Continuous Improvement
15 18 (5.59%) TDD
16 17 (5.28%) Visualisation
Programming Languages
1 51 (15.84%) SQL
2 41 (12.73%) JavaScript
3 39 (12.11%) Java
4 30 (9.32%) Python
5 12 (3.73%) Ruby
6 10 (3.11%) T-SQL
7 9 (2.80%) Bash Shell
7 9 (2.80%) Perl
8 7 (2.17%) PHP
9 6 (1.86%) Java 8
9 6 (1.86%) R
10 5 (1.55%) Go
11 3 (0.93%) C#
11 3 (0.93%) Data Analysis Expressions (DAX)
11 3 (0.93%) Scala
11 3 (0.93%) VBA
12 2 (0.62%) ES6
12 2 (0.62%) Lua
13 1 (0.31%) MUMPS
13 1 (0.31%) PowerShell
Qualifications
1 59 (18.32%) Security Cleared
2 44 (13.66%) SC Cleared
3 11 (3.42%) Degree
4 8 (2.48%) DV Cleared
5 5 (1.55%) BC Cleared
6 3 (0.93%) CCNP
6 3 (0.93%) Cisco Certification
6 3 (0.93%) CTC Cleared
7 2 (0.62%) DBS Check
8 1 (0.31%) CISA
8 1 (0.31%) CISM
8 1 (0.31%) CISSP
8 1 (0.31%) Master's Degree
8 1 (0.31%) MBA
8 1 (0.31%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 25 (7.76%) QA
2 5 (1.55%) Data Quality
2 5 (1.55%) PMO
3 3 (0.93%) ISO/IEC 27001
3 3 (0.93%) WCAG
4 2 (0.62%) Actionable Recommendations
4 2 (0.62%) GDPR
4 2 (0.62%) HL7
4 2 (0.62%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
4 2 (0.62%) PCI DSS
4 2 (0.62%) SLA
5 1 (0.31%) HMG Security Policy Framework
5 1 (0.31%) WAI
System Software
1 5 (1.55%) Docker
2 4 (1.24%) Active Directory
3 3 (0.93%) etcd
3 3 (0.93%) flannel
3 3 (0.93%) HDFS
4 2 (0.62%) Ceph
4 2 (0.62%) GlusterFS
4 2 (0.62%) Postfix
4 2 (0.62%) SkyDNS
5 1 (0.31%) Apache ZooKeeper
Systems Management
1 26 (8.07%) Terraform
2 23 (7.14%) Ansible
2 23 (7.14%) Puppet
3 11 (3.42%) Kibana
4 10 (3.11%) Nagios
4 10 (3.11%) Uchiwa
4 10 (3.11%) ZABBIX
5 9 (2.80%) logstash
5 9 (2.80%) Pingdom
6 5 (1.55%) Opscode Chef
7 4 (1.24%) Kubernetes
8 3 (0.93%) Forum Sentry
8 3 (0.93%) HAProxy
8 3 (0.93%) Oozie
8 3 (0.93%) Sysdig
9 2 (0.62%) Graphite
9 2 (0.62%) Host Intrusion Detection System
9 2 (0.62%) Network Intrusion Detection System
9 2 (0.62%) rkt
9 2 (0.62%) Salt
Vendors
1 125 (38.82%) SAP
2 49 (15.22%) Google
3 48 (14.91%) Adobe
4 28 (8.70%) Microsoft
5 18 (5.59%) Tableau
6 9 (2.80%) Informatica
6 9 (2.80%) Oracle
6 9 (2.80%) PagerDuty
7 8 (2.48%) Salesforce.com
8 7 (2.17%) Facebook
8 7 (2.17%) hybris
8 7 (2.17%) New Relic
9 5 (1.55%) Cisco
9 5 (1.55%) Omniture
9 5 (1.55%) Twitter
10 4 (1.24%) Ensighten
10 4 (1.24%) IBM
10 4 (1.24%) Red Hat
11 3 (0.93%) Palo Alto
11 3 (0.93%) Tealium