Period
to 16 January 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 16 January 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > London
6 months to
16 Jan 2019
Same period 2018 Same period 2017
Rank 354 287 279
Rank change year-on-year -67 -8 +31
Contract jobs citing Digital Marketing 286 414 357
As % of all contract IT jobs advertised in London 0.64% 0.89% 0.86%
As % of the Processes & Methodologies category 0.73% 1.01% 0.98%
Number of daily rates quoted 230 291 273
London median daily rate £500 £475 £470
Median daily rate % change year-on-year +5.26% +1.06% +31.93%
10th Percentile £313 £219 £293
90th Percentile £675 £619 £605
England median daily rate £475 £475 £425
% change year-on-year - +11.76% +16.44%
Number of hourly rates quoted 1 5 6
London median hourly rate £37.00 £20.50 £16.00
Median hourly rate % change year-on-year +80.49% +28.13% -54.29%
10th Percentile £35.50 £12.65 £13.00
90th Percentile £38.50 £129.00 £20.00
England median hourly rate £35.00 £36.00 £22.00
% change year-on-year -2.78% +63.64% -39.76%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 39,158 40,796 36,383
As % of all contract IT jobs advertised in London 88.13% 87.88% 87.21%
Number of daily rates quoted 28,038 29,720 26,176
London median daily rate £510 £500 £475
Median daily rate % change year-on-year +2.00% +5.26% +5.56%
10th Percentile £325 £313 £308
90th Percentile £675 £675 £650
England median daily rate £475 £450 £430
% change year-on-year +5.56% +4.65% +1.18%
Number of hourly rates quoted 437 424 438
London median hourly rate £24.43 £22.00 £24.00
Median hourly rate % change year-on-year +11.05% -8.33% +20.00%
10th Percentile £12.91 £13.31 £12.25
90th Percentile £53.75 £48.75 £51.25
England median hourly rate £23.50 £23.26 £23.75
% change year-on-year +1.04% -2.07% +5.56%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in London.

Contractor daily rate trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Digital Marketing in London over the 6 months to 16 January 2019.

Contractor daily rate histogram for Digital Marketing in London

Digital Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in London.

Contractor hourly rate trend for Digital Marketing in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 16 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
West London +22 33 £400 +45.45% 25
Central London -51 25 £500 -9.09% 27
South London 0 19 £555 +8.29% 2
East London -27 14 £600 +17.07% 13
North London -4 3 £625 +19.05%
Digital Marketing
England

For the 6 months to 16 January 2019, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Digital Marketing.

1 286 (100.00%) Marketing
2 138 (48.25%) Finance
3 123 (43.01%) Business Intelligence
4 114 (39.86%) SAP
4 114 (39.86%) Telecoms
5 112 (39.16%) Programme Management
6 109 (38.11%) Electronics
6 109 (38.11%) Manufacturing
7 94 (32.87%) Agile Software Development
8 76 (26.57%) Analytics
9 55 (19.23%) SQL
10 51 (17.83%) DevOps
11 46 (16.08%) Amazon AWS
12 45 (15.73%) Security Cleared
13 44 (15.38%) JavaScript
14 41 (14.34%) Google
15 40 (13.99%) Adobe
16 39 (13.64%) E-Commerce
17 37 (12.94%) Scrum
18 36 (12.59%) Python
18 36 (12.59%) SC Cleared
19 35 (12.24%) Ansible
20 34 (11.89%) Java
21 33 (11.54%) Project Management
21 33 (11.54%) Jenkins
22 32 (11.19%) Linux
23 30 (10.49%) HTML
23 30 (10.49%) Configuration Management
23 30 (10.49%) Analytical Skills
24 26 (9.09%) Terraform

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (8.74%) CMS
2 13 (4.55%) Adobe Experience Manager
2 13 (4.55%) Elasticsearch
3 7 (2.45%) Jupyter
4 6 (2.10%) Apache Spark
4 6 (2.10%) Sitecore CMS
5 5 (1.75%) Confluence
6 3 (1.05%) Apache
6 3 (1.05%) Drupal
6 3 (1.05%) nginx
6 3 (1.05%) Oracle Service Bus
6 3 (1.05%) Umbraco
6 3 (1.05%) WebLogic
6 3 (1.05%) WordPress
7 2 (0.70%) NServiceBus
7 2 (0.70%) SAS
7 2 (0.70%) Tomcat
8 1 (0.35%) JBoss
8 1 (0.35%) SharePoint
8 1 (0.35%) WebSphere
Applications
1 16 (5.59%) Microsoft Excel
2 9 (3.15%) Microsoft PowerPoint
3 6 (2.10%) Microsoft Office
4 4 (1.40%) Photoshop
5 2 (0.70%) Adobe Creative Suite
5 2 (0.70%) Microsoft Project
6 1 (0.35%) Adobe Illustrator
6 1 (0.35%) InVision
6 1 (0.35%) UserZoom
Business Applications
1 5 (1.75%) Unica
2 2 (0.70%) Dynamics CRM
2 2 (0.70%) SAP Hybris
3 1 (0.35%) Actimize
3 1 (0.35%) Eloqua
3 1 (0.35%) SAP S/4HANA
3 1 (0.35%) SDL Web 8
Cloud Services
1 46 (16.08%) Amazon AWS
2 23 (8.04%) Microsoft Azure
3 19 (6.64%) Google Analytics
4 17 (5.94%) Adobe Analytics
5 15 (5.24%) Google Cloud Platform
6 9 (3.15%) Amazon ELB
7 8 (2.80%) Amazon EC2
7 8 (2.80%) GitHub
7 8 (2.80%) Google Tag Manager
7 8 (2.80%) PaaS
8 7 (2.45%) Amazon S3
9 5 (1.75%) Virtual Private Cloud
10 4 (1.40%) Datadog
10 4 (1.40%) Google App Engine
11 3 (1.05%) AdWords
11 3 (1.05%) IaaS
11 3 (1.05%) Slack
12 2 (0.70%) Basecamp
12 2 (0.70%) Quay.io
12 2 (0.70%) Serverless
Communications & Networking
1 5 (1.75%) Firewall
2 4 (1.40%) Cisco Nexus
3 3 (1.05%) Wireless
4 2 (0.70%) HTTP
4 2 (0.70%) Internet
4 2 (0.70%) Intranet
4 2 (0.70%) VPN
4 2 (0.70%) WAN
5 1 (0.35%) GoToMeeting
5 1 (0.35%) IP Telephony
5 1 (0.35%) Network Security
5 1 (0.35%) Skype
5 1 (0.35%) SMS
Database & Business Intelligence
1 15 (5.24%) Power BI
2 14 (4.90%) Data Warehouse
3 12 (4.20%) MySQL
4 10 (3.50%) BigQuery
5 9 (3.15%) PostgreSQL
5 9 (3.15%) SQL Server
6 8 (2.80%) Amazon Redshift
6 8 (2.80%) Big Data
6 8 (2.80%) MongoDB
7 6 (2.10%) NoSQL
8 5 (1.75%) Hadoop
8 5 (1.75%) SQL Server Integration Services
9 4 (1.40%) Redis
9 4 (1.40%) SQL Server 2008
10 3 (1.05%) Apache Hive
10 3 (1.05%) Azure SQL Data Warehouse
10 3 (1.05%) InfluxDB
10 3 (1.05%) Oracle Database
10 3 (1.05%) Oracle Reports
11 2 (0.70%) Data Lake
Development Applications
1 33 (11.54%) Jenkins
2 26 (9.09%) Git (software)
3 14 (4.90%) JIRA
4 9 (3.15%) Sonatype Nexus
5 8 (2.80%) Artifactory
6 5 (1.75%) Bitbucket
7 4 (1.40%) JUnit
7 4 (1.40%) Team Foundation Server
8 3 (1.05%) Axure RP
8 3 (1.05%) GitLab
8 3 (1.05%) Maven
8 3 (1.05%) Selenium
9 2 (0.70%) Bugzilla
9 2 (0.70%) Cucumber
9 2 (0.70%) Grunt
9 2 (0.70%) gulp
9 2 (0.70%) Jasmine
9 2 (0.70%) Mercurial
9 2 (0.70%) Mockito
9 2 (0.70%) NUnit
General
1 286 (100.00%) Marketing
2 138 (48.25%) Finance
3 114 (39.86%) Telecoms
4 109 (38.11%) Electronics
4 109 (38.11%) Manufacturing
5 18 (6.29%) Retail
6 13 (4.55%) Advertising
7 10 (3.50%) Banking
8 7 (2.45%) Law
9 5 (1.75%) Automotive
10 4 (1.40%) German Language
10 4 (1.40%) Investment Banking
10 4 (1.40%) Legal
10 4 (1.40%) Publishing
11 3 (1.05%) Digital Economy
11 3 (1.05%) French Language
12 1 (0.35%) Brand Awareness
12 1 (0.35%) Dutch Language
12 1 (0.35%) Italian Language
12 1 (0.35%) Spanish Language
Job Titles
1 45 (15.73%) Analyst
2 36 (12.59%) Developer
3 31 (10.84%) DevOps Engineer
4 24 (8.39%) Marketing Manager
4 24 (8.39%) Project Manager
5 19 (6.64%) Digital Marketing Manager
6 17 (5.94%) Digital Analyst
6 17 (5.94%) Digital Project Manager
7 16 (5.59%) Business Analyst
8 13 (4.55%) Marketing Analyst
8 13 (4.55%) Senior DevOps
9 12 (4.20%) AWS Engineer
9 12 (4.20%) Consultant
9 12 (4.20%) Data Analyst
9 12 (4.20%) Senior DevOps Engineer
10 11 (3.85%) AWS DevOps
10 11 (3.85%) AWS DevOps Engineer
11 10 (3.50%) Designer
11 10 (3.50%) Lead DevOps
12 9 (3.15%) Insight Analyst
Libraries, Frameworks & Software Standards
1 30 (10.49%) HTML
2 22 (7.69%) CSS
3 14 (4.90%) Middleware
4 12 (4.20%) React
5 11 (3.85%) Elastic Stack
5 11 (3.85%) HTML5
5 11 (3.85%) Node.js
5 11 (3.85%) REST
6 10 (3.50%) Web Services
7 9 (3.15%) .NET
7 9 (3.15%) CSS3
7 9 (3.15%) SOAP
8 8 (2.80%) AngularJS
9 6 (2.10%) Pandas
9 6 (2.10%) RESTful
9 6 (2.10%) Sensu
10 5 (1.75%) scikit-learn
10 5 (1.75%) Spring
10 5 (1.75%) Spring Boot
11 4 (1.40%) Apache Flex
Miscellaneous
1 30 (10.49%) Analytical Skills
2 25 (8.74%) User Experience
3 14 (4.90%) Greenfield Project
4 13 (4.55%) Mobile App
5 12 (4.20%) Social Media
6 10 (3.50%) Data Centre
7 8 (2.80%) Digital Media
8 6 (2.10%) Algorithms
8 6 (2.10%) Marketing Technology
9 5 (1.75%) Data Structures
9 5 (1.75%) Self-Motivation
10 4 (1.40%) Management Information System
10 4 (1.40%) NHS
10 4 (1.40%) W3C
11 3 (1.05%) FMCG
11 3 (1.05%) iPad
11 3 (1.05%) Private Cloud
12 2 (0.70%) Analytical Mindset
12 2 (0.70%) Blog
12 2 (0.70%) Public Cloud
Operating Systems
1 32 (11.19%) Linux
2 8 (2.80%) Red Hat Enterprise Linux
3 6 (2.10%) Windows
4 2 (0.70%) Apple iOS
4 2 (0.70%) CentOS
4 2 (0.70%) CoreOS
4 2 (0.70%) Windows 10
4 2 (0.70%) Windows Server
5 1 (0.35%) Android
5 1 (0.35%) Mac OS X
5 1 (0.35%) Ubuntu
5 1 (0.35%) Unix
Processes & Methodologies
1 123 (43.01%) Business Intelligence
2 112 (39.16%) Programme Management
3 94 (32.87%) Agile Software Development
4 76 (26.57%) Analytics
5 51 (17.83%) DevOps
6 39 (13.64%) E-Commerce
7 37 (12.94%) Scrum
8 33 (11.54%) Project Management
9 30 (10.49%) Configuration Management
10 24 (8.39%) TDD
11 23 (8.04%) Continuous Integration
11 23 (8.04%) Web Analytics
12 22 (7.69%) Content Management
12 22 (7.69%) Deployment Automation
12 22 (7.69%) Stakeholder Management
13 20 (6.99%) CRM
13 20 (6.99%) SEO
14 18 (6.29%) Collaborative Working
15 17 (5.94%) Data Analysis
15 17 (5.94%) Data Science
Programming Languages
1 55 (19.23%) SQL
2 44 (15.38%) JavaScript
3 36 (12.59%) Python
4 34 (11.89%) Java
5 9 (3.15%) Bash Shell
5 9 (3.15%) Ruby
6 8 (2.80%) R
7 6 (2.10%) Perl
7 6 (2.10%) PHP
8 5 (1.75%) Java 8
8 5 (1.75%) T-SQL
9 4 (1.40%) Go
10 3 (1.05%) Data Analysis Expressions (DAX)
10 3 (1.05%) ES6
11 2 (0.70%) Lua
11 2 (0.70%) Scala
11 2 (0.70%) VBA
12 1 (0.35%) C#
12 1 (0.35%) PowerShell
12 1 (0.35%) VBScript
Qualifications
1 45 (15.73%) Security Cleared
2 36 (12.59%) SC Cleared
3 15 (5.24%) Degree
4 7 (2.45%) CCNP
4 7 (2.45%) Cisco Certification
4 7 (2.45%) DV Cleared
5 4 (1.40%) ITIL Foundation Certificate
6 3 (1.05%) BC Cleared
6 3 (1.05%) Master's Degree
7 2 (0.70%) PhD
7 2 (0.70%) RHCE
8 1 (0.35%) CISA
8 1 (0.35%) CISM
8 1 (0.35%) CISSP
8 1 (0.35%) DBS Check
8 1 (0.35%) ITIL Certification
8 1 (0.35%) PMI Certification
8 1 (0.35%) PMP
8 1 (0.35%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 20 (6.99%) QA
2 5 (1.75%) Data Quality
3 3 (1.05%) SLA
3 3 (1.05%) WCAG
4 2 (0.70%) Actionable Recommendations
4 2 (0.70%) GDPR
4 2 (0.70%) PCI DSS
4 2 (0.70%) PMO
5 1 (0.35%) HL7
5 1 (0.35%) HMG Security Policy Framework
5 1 (0.35%) ISO/IEC 27001
5 1 (0.35%) WAI
System Software
1 9 (3.15%) Docker
2 3 (1.05%) Active Directory
3 2 (0.70%) Ceph
3 2 (0.70%) etcd
3 2 (0.70%) flannel
3 2 (0.70%) GlusterFS
3 2 (0.70%) SkyDNS
4 1 (0.35%) HDFS
Systems Management
1 35 (12.24%) Ansible
2 26 (9.09%) Terraform
3 24 (8.39%) Puppet
4 13 (4.55%) Opscode Chef
5 7 (2.45%) Kibana
6 6 (2.10%) logstash
6 6 (2.10%) Nagios
6 6 (2.10%) ZABBIX
7 5 (1.75%) Uchiwa
8 4 (1.40%) Kubernetes
8 4 (1.40%) Pingdom
9 3 (1.05%) Graphite
10 2 (0.70%) HAProxy
10 2 (0.70%) Host Intrusion Detection System
10 2 (0.70%) Network Intrusion Detection System
10 2 (0.70%) Prometheus
10 2 (0.70%) rkt
10 2 (0.70%) Sysdig
11 1 (0.35%) Docker Swarm
11 1 (0.35%) Forum Sentry
Vendors
1 114 (39.86%) SAP
2 41 (14.34%) Google
3 40 (13.99%) Adobe
4 25 (8.74%) Microsoft
5 17 (5.94%) Tableau
6 12 (4.20%) Oracle
7 10 (3.50%) Red Hat
8 8 (2.80%) Cisco
9 6 (2.10%) Facebook
9 6 (2.10%) hybris
9 6 (2.10%) Salesforce.com
9 6 (2.10%) Sitecore
10 5 (1.75%) Qualys
10 5 (1.75%) Splunk
11 4 (1.40%) IBM
11 4 (1.40%) Informatica
11 4 (1.40%) New Relic
11 4 (1.40%) Omniture
11 4 (1.40%) PagerDuty
11 4 (1.40%) Twitter