The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
England / London
Rank 233 245 313
Rank change year-on-year +12 +68  
Contract jobs citing Digital Marketing 176 198 102
As % of all contract IT jobs advertised in London 0.91% 0.89% 0.47%
As % of the Processes & Methodologies category 1.07% 1.05% 0.58%
Number of daily rates quoted 137 135 74
Median daily rate £450 £450 £388
Median daily rate % change year-on-year - +16.12%  
90% offered a daily rate of more than £246 £210 £236
10% offered a daily rate of more than £600 £650 £463
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 0 10 1
Median hourly rate - £26.25 £54.25
Median hourly rate % change year-on-year - -51.60%  
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 16487 18855 17641
As % of all contract IT job vacancies advertised in London 85.16% 85.15% 81.99%
Number of daily rates quoted 11864 13608 12398
Median daily rate £480 £475 £450
Median daily rate % change year-on-year +1.05% +5.55%  
90% offered a daily rate of more than £345 £325 £310
10% offered a daily rate of more than £650 £625 £613
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 168 194 250
Median hourly rate £32.50 £22.50 £20.00
Median hourly rate % change year-on-year +44.44% +12.50%  
90% offered a hourly rate of more than £14.20 £12.50 £11.00
10% offered a hourly rate of more than £55.00 £52.50 £55.00
UK excluding London median hourly rate £36.25 £38.50 £30.20
% change year-on-year -5.84% +27.48%  

Digital Marketing
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in London.

Contractor daily rate trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Digital Marketing in London over the 3 months to 27 March 2017.

Contractor daily rate histogram for Digital Marketing in London

Digital Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing in London.

Contractor hourly rate trend for Digital Marketing in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +1 23 £326 -27.66% 17
Feltham - 3 - -
Croydon +10 2 £338 - 2
Heathrow - 2 £213 -
West End of London - 2 £450 - 4
Hammersmith - 1 £400 -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in London

For the 6 months to 27 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Digital Marketing.

1 355 (100.00%) Marketing
2 179 (50.42%) Finance
3 172 (48.45%) Business Intelligence
4 169 (47.61%) Telecoms
4 169 (47.61%) Programme Management
5 167 (47.04%) SAP
6 165 (46.48%) Electronics
7 164 (46.20%) Manufacturing
7 164 (46.20%) SAP Oil and Gas
8 154 (43.38%) Agile Software Development
9 85 (23.94%) Analytics
10 58 (16.34%) Java
10 58 (16.34%) Security Cleared
11 51 (14.37%) SC Cleared
12 50 (14.08%) E-Commerce
13 48 (13.52%) TDD
14 47 (13.24%) Adobe
15 44 (12.39%) Scrum
16 43 (12.11%) HTML
17 39 (10.99%) Analytical Skills
18 38 (10.70%) SQL
18 38 (10.70%) JSON
19 37 (10.42%) Retail
19 37 (10.42%) Python
20 36 (10.14%) Microsoft
21 35 (9.86%) Maven
21 35 (9.86%) Amazon AWS
22 34 (9.58%) JavaScript
23 31 (8.73%) Oracle
23 31 (8.73%) XML

Digital Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (6.20%) Oracle Service Bus
2 21 (5.92%) Mule
2 21 (5.92%) Oracle SOA Suite
3 17 (4.79%) Adobe Experience Manager
4 14 (3.94%) CMS
5 11 (3.10%) Apache Spark
6 8 (2.25%) Apache
7 7 (1.97%) Cloud Foundry
8 6 (1.69%) Elasticsearch
9 5 (1.41%) SAS
10 3 (0.85%) WordPress
11 2 (0.56%) Drupal
11 2 (0.56%) Facebook Platform
11 2 (0.56%) Sitecore CMS
11 2 (0.56%) Umbraco
11 2 (0.56%) WebSphere
12 1 (0.28%) Exchange Server 2010
12 1 (0.28%) IPython
12 1 (0.28%) OpenStack
12 1 (0.28%) Skype for Business
Applications
1 16 (4.51%) MS Excel
2 11 (3.10%) MS PowerPoint
3 7 (1.97%) MS Office
4 3 (0.85%) Adobe Creative Suite
4 3 (0.85%) OmniGraffle
4 3 (0.85%) Photoshop
5 2 (0.56%) MS Visio
5 2 (0.56%) SPSS
6 1 (0.28%) InVision
6 1 (0.28%) MS Project
6 1 (0.28%) Spreadsheet
Business Applications
1 164 (46.20%) SAP Oil and Gas
2 9 (2.54%) Sprinklr
3 7 (1.97%) Dynamics CRM
4 6 (1.69%) Eloqua
5 3 (0.85%) Unica
6 2 (0.56%) Radian6
6 2 (0.56%) SAP Hybris
6 2 (0.56%) Unit4 Business World
7 1 (0.28%) Adobe Campaign
7 1 (0.28%) FastStats
7 1 (0.28%) FastStats PeopleStage
7 1 (0.28%) Magento
7 1 (0.28%) Salesforce.com CRM
Cloud Services
1 35 (9.86%) Amazon AWS
2 21 (5.92%) Google Analytics
3 19 (5.35%) Adobe Analytics
4 15 (4.23%) Microsoft Azure
5 11 (3.10%) PaaS
6 5 (1.41%) Datadog
6 5 (1.41%) SaaS
7 4 (1.13%) AdWords
7 4 (1.13%) BlueKai
7 4 (1.13%) Cloud Computing
7 4 (1.13%) IaaS
8 3 (0.85%) Amazon EC2
8 3 (0.85%) AWS CloudFormation
8 3 (0.85%) Heroku
9 2 (0.56%) GitHub
9 2 (0.56%) Office 365
9 2 (0.56%) Silverpop
9 2 (0.56%) Virtual Private Cloud
10 1 (0.28%) Basecamp
10 1 (0.28%) iPaaS
Communications & Networking
1 11 (3.10%) Internet
2 7 (1.97%) HTTP
3 6 (1.69%) Firewall
4 5 (1.41%) SMTP
5 4 (1.13%) DNS
6 3 (0.85%) DKIM
6 3 (0.85%) DMARC
6 3 (0.85%) TCP/IP
6 3 (0.85%) Wi-Fi
7 2 (0.56%) Cisco ASA
7 2 (0.56%) DHCP
7 2 (0.56%) FTP
7 2 (0.56%) Kerberos
7 2 (0.56%) SAN
7 2 (0.56%) SSL
8 1 (0.28%) HTTPS
8 1 (0.28%) Network Security
8 1 (0.28%) SMS
8 1 (0.28%) SSH
8 1 (0.28%) VoIP
Database & Business Intelligence
1 21 (5.92%) Big Data
2 18 (5.07%) Hadoop
3 16 (4.51%) MongoDB
4 14 (3.94%) PostgreSQL
5 12 (3.38%) SQL Server
6 11 (3.10%) MySQL
7 9 (2.54%) Apache Hive
7 9 (2.54%) Redis
8 7 (1.97%) Relational Database
9 5 (1.41%) Couchbase
9 5 (1.41%) NoSQL
10 4 (1.13%) Data Mining
11 3 (0.85%) Amazon RDS
11 3 (0.85%) Presto
11 3 (0.85%) SQL Server 2008
11 3 (0.85%) SQLite
12 2 (0.56%) Amazon DynamoDB
12 2 (0.56%) Amazon Redshift
12 2 (0.56%) HBase
12 2 (0.56%) SimpleDB
Development Applications
1 35 (9.86%) Maven
2 23 (6.48%) Git (software)
3 16 (4.51%) Jenkins
4 8 (2.25%) Subversion
5 5 (1.41%) Bazaar
5 5 (1.41%) Mercurial
6 4 (1.13%) Cucumber
6 4 (1.13%) Gradle
6 4 (1.13%) JIRA
6 4 (1.13%) Selenium
6 4 (1.13%) Team Foundation Server
7 3 (0.85%) Balsamiq Mockups
7 3 (0.85%) Jasmine
7 3 (0.85%) Karma Test Runner
7 3 (0.85%) Robolectric
7 3 (0.85%) SoapUI
8 2 (0.56%) Cobertura
8 2 (0.56%) Hudson
8 2 (0.56%) Sonatype Nexus
8 2 (0.56%) Vagrant
General
1 355 (100.00%) Marketing
2 179 (50.42%) Finance
3 169 (47.61%) Telecoms
4 165 (46.48%) Electronics
5 164 (46.20%) Manufacturing
6 37 (10.42%) Retail
7 16 (4.51%) Advertising
8 8 (2.25%) Banking
8 8 (2.25%) Publishing
9 4 (1.13%) Legal
10 2 (0.56%) Back Office
10 2 (0.56%) Danish Language
10 2 (0.56%) French Language
10 2 (0.56%) Games
10 2 (0.56%) Investment Banking
10 2 (0.56%) Multimedia
11 1 (0.28%) Automotive
11 1 (0.28%) Dutch Language
11 1 (0.28%) Law
11 1 (0.28%) Retail Banking
Job Titles
1 86 (24.23%) Developer
2 38 (10.70%) Analyst
3 28 (7.89%) Consultant
4 27 (7.61%) Business Analyst
5 23 (6.48%) Java Developer
6 21 (5.92%) Marketing Manager
6 21 (5.92%) Project Manager
7 18 (5.07%) Architect
7 18 (5.07%) SOA Developer
8 15 (4.23%) Digital Marketing Manager
8 15 (4.23%) Digital Project Manager
9 12 (3.38%) Agile Developer
9 12 (3.38%) Digital Analyst
9 12 (3.38%) Middleware Developer
9 12 (3.38%) Senior Developer
10 11 (3.10%) Data Scientist
10 11 (3.10%) Designer
11 10 (2.82%) Java Middleware Developer
12 9 (2.54%) Analytics Manager
12 9 (2.54%) Integration Developer
Libraries, Frameworks & Software Standards
1 43 (12.11%) HTML
2 38 (10.70%) JSON
3 31 (8.73%) XML
4 29 (8.17%) CSS
5 27 (7.61%) Swagger
5 27 (7.61%) XSLT
6 26 (7.32%) WireMock
7 22 (6.20%) Apache Camel
8 21 (5.92%) .NET
8 21 (5.92%) Middleware
9 19 (5.35%) Web Services
10 16 (4.51%) REST
11 13 (3.66%) AngularJS
11 13 (3.66%) HTML5
11 13 (3.66%) SOAP
12 12 (3.38%) jQuery
13 11 (3.10%) ASP.NET
13 11 (3.10%) Node.js
14 9 (2.54%) RESTful
15 8 (2.25%) ASP.NET MVC
Miscellaneous
1 39 (10.99%) Analytical Skills
2 30 (8.45%) User Experience
3 27 (7.61%) Social Media
4 12 (3.38%) FMCG
5 10 (2.82%) Mobile App
6 7 (1.97%) Computer Science
7 6 (1.69%) Digital Media
8 5 (1.41%) Algorithms
8 5 (1.41%) NHS
9 4 (1.13%) Blog
9 4 (1.13%) Management Information System
10 3 (0.85%) Data Centre
10 3 (0.85%) Internet of Things
10 3 (0.85%) Minimum Viable Product
10 3 (0.85%) Public Cloud
11 2 (0.56%) Animation
11 2 (0.56%) CMDB
11 2 (0.56%) Contactless
11 2 (0.56%) Data Protection Act
11 2 (0.56%) Enterprise Software
Operating Systems
1 19 (5.35%) Linux
2 11 (3.10%) Windows
3 7 (1.97%) Android
4 3 (0.85%) Apple iOS
4 3 (0.85%) Windows XP
5 2 (0.56%) AIX
5 2 (0.56%) CentOS
5 2 (0.56%) Solaris
5 2 (0.56%) Unix
5 2 (0.56%) Windows 10
5 2 (0.56%) Windows 8
5 2 (0.56%) Windows Server 2003
5 2 (0.56%) Windows Server 2008
6 1 (0.28%) CoreOS
6 1 (0.28%) Fedora
6 1 (0.28%) Mac OS X
6 1 (0.28%) Red Hat Enterprise Linux
6 1 (0.28%) Windows 7
6 1 (0.28%) Windows Server
6 1 (0.28%) Windows Server 2012
Processes & Methodologies
1 172 (48.45%) Business Intelligence
2 169 (47.61%) Programme Management
3 154 (43.38%) Agile Software Development
4 85 (23.94%) Analytics
5 50 (14.08%) E-Commerce
6 48 (13.52%) TDD
7 44 (12.39%) Scrum
8 31 (8.73%) Project Management
9 28 (7.89%) SOA
10 27 (7.61%) CRM
11 25 (7.04%) SEO
11 25 (7.04%) Stakeholder Management
11 25 (7.04%) Web Analytics
12 24 (6.76%) DevOps
13 20 (5.63%) Continuous Integration
13 20 (5.63%) Kanban
14 19 (5.35%) Content Management
15 16 (4.51%) Continuous Delivery
16 14 (3.94%) Digital Analytics
16 14 (3.94%) User Stories
Programming Languages
1 58 (16.34%) Java
2 38 (10.70%) SQL
3 37 (10.42%) Python
4 34 (9.58%) JavaScript
5 26 (7.32%) XPath
6 16 (4.51%) C#
6 16 (4.51%) R
7 14 (3.94%) Ruby
8 9 (2.54%) Go
8 9 (2.54%) PHP
9 8 (2.25%) Scala
10 6 (1.69%) C
11 3 (0.85%) C++
11 3 (0.85%) PowerShell
11 3 (0.85%) Shell Script
11 3 (0.85%) TypeScript
12 2 (0.56%) Bash Shell
12 2 (0.56%) CoffeeScript
12 2 (0.56%) MATLAB
13 1 (0.28%) VB
Qualifications
1 58 (16.34%) Security Cleared
2 51 (14.37%) SC Cleared
3 31 (8.73%) Degree
4 7 (1.97%) PMI Certification
5 6 (1.69%) CTC Cleared
6 5 (1.41%) PhD
6 5 (1.41%) PMP
7 2 (0.56%) ISEB
7 2 (0.56%) ISTQB
7 2 (0.56%) MBA
8 1 (0.28%) BPSS Clearance
8 1 (0.28%) CESG Certified Professional
8 1 (0.28%) DV Cleared
Quality Assurance & Compliance
1 8 (2.25%) QA
2 7 (1.97%) PMO
3 3 (0.85%) Data Quality
3 3 (0.85%) HMG Security Policy Framework
3 3 (0.85%) PCI DSS
3 3 (0.85%) SLA
4 2 (0.56%) Actionable Recommendations
4 2 (0.56%) GDPR
4 2 (0.56%) ISO/IEC 27001
5 1 (0.28%) Government Security Classifications
5 1 (0.28%) ISO 9000
5 1 (0.28%) PA-DSS
System Software
1 20 (5.63%) Docker
2 5 (1.41%) VMware Infrastructure
3 4 (1.13%) Hyper-V
3 4 (1.13%) VMware ESXi
4 3 (0.85%) Active Directory
4 3 (0.85%) XenServer
5 2 (0.56%) Apache Flume
5 2 (0.56%) HDFS
5 2 (0.56%) vSphere
5 2 (0.56%) XenDesktop
6 1 (0.28%) Virtual Machines
6 1 (0.28%) VirtualBox
6 1 (0.28%) VMware ESX
6 1 (0.28%) VMware Workstation
6 1 (0.28%) XenApp
Systems Management
1 15 (4.23%) Ansible
2 13 (3.66%) Puppet
3 11 (3.10%) Opscode Chef
4 9 (2.54%) Terraform
5 8 (2.25%) Salt
6 5 (1.41%) Kibana
6 5 (1.41%) logstash
7 3 (0.85%) Kubernetes
7 3 (0.85%) SCCM
8 2 (0.56%) Backup Exec
8 2 (0.56%) Failover Clustering
8 2 (0.56%) Graphite
8 2 (0.56%) Mesos
8 2 (0.56%) Nagios
8 2 (0.56%) NetBackup
8 2 (0.56%) Norton AntiVirus
8 2 (0.56%) Oozie
8 2 (0.56%) Rancher
8 2 (0.56%) Symantec Endpoint Protection
9 1 (0.28%) Sysdig
Vendors
1 167 (47.04%) SAP
2 47 (13.24%) Adobe
3 36 (10.14%) Microsoft
4 31 (8.73%) Oracle
5 27 (7.61%) Google
6 21 (5.92%) WSO2
7 10 (2.82%) Tableau
8 9 (2.54%) IBM
9 8 (2.25%) Salesforce.com
9 8 (2.25%) VMware
10 6 (1.69%) Facebook
10 6 (1.69%) hybris
11 5 (1.41%) DoubleClick
12 4 (1.13%) Cisco
12 4 (1.13%) HP
12 4 (1.13%) Omniture
12 4 (1.13%) Salesforce Marketing Cloud
12 4 (1.13%) Zend
13 3 (0.85%) ServiceNow
13 3 (0.85%) Twitter
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