The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England / London
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 219 251 312
Rank change year-on-year +32 +61  
Contract jobs citing Digital Marketing 230 175 131
As % of all contract IT jobs advertised in London 1.11% 0.82% 0.56%
As % of the Processes & Methodologies category 1.28% 0.96% 0.68%
Number of daily rates quoted 163 139 93
Median daily rate £450 £413 £363
Median daily rate % change year-on-year +9.09% +13.79%  
90% offered a daily rate of more than £267 £234 £190
10% offered a daily rate of more than £575 £584 £570
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 2 8 0
Median hourly rate £21.00 £26.25 -
Median hourly rate % change year-on-year -20.00% -  
UK excluding London median hourly rate £21.50 £32.00 £35.00
% change year-on-year -32.81% -8.57%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 17979 18242 19175
As % of all contract IT job vacancies advertised in London 86.61% 85.33% 82.14%
Number of daily rates quoted 12883 13341 13612
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £350 £325 £310
10% offered a daily rate of more than £625 £630 £625
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 188 156 254
Median hourly rate £26.50 £21.00 £22.00
Median hourly rate % change year-on-year +26.19% -4.54%  
90% offered a hourly rate of more than £14.75 £12.50 £11.00
10% offered a hourly rate of more than £51.25 £46.00 £55.40
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in London.

Contractor daily rate trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Digital Marketing in London over the 3 months to 26 June 2017.

Contractor daily rate histogram for Digital Marketing in London

Digital Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in London.

Contractor hourly rate trend for Digital Marketing in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -8 15 £500 +37.93% 16
Croydon - 2 £475 - 2
Uxbridge -4 1 - -
Brentford - 1 £325 -
Feltham - 1 - - 2
Digital Marketing
England

For the 6 months to 26 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Digital Marketing.

1 407 (100.00%) Marketing
2 213 (52.33%) Finance
3 208 (51.11%) Business Intelligence
4 203 (49.88%) Programme Management
5 202 (49.63%) Telecoms
6 198 (48.65%) Electronics
7 197 (48.40%) Manufacturing
7 197 (48.40%) SAP
7 197 (48.40%) SAP Oil and Gas
8 158 (38.82%) Agile Software Development
9 97 (23.83%) Analytics
10 84 (20.64%) Security Cleared
11 81 (19.90%) SC Cleared
12 70 (17.20%) Java
12 70 (17.20%) SQL
13 69 (16.95%) E-Commerce
14 60 (14.74%) TDD
15 48 (11.79%) Scrum
15 48 (11.79%) Degree
16 47 (11.55%) Analytical Skills
17 46 (11.30%) JavaScript
17 46 (11.30%) Microsoft
18 43 (10.57%) Python
19 41 (10.07%) Google
20 39 (9.58%) Retail
20 39 (9.58%) DevOps
21 38 (9.34%) HTML
22 37 (9.09%) Adobe
22 37 (9.09%) JSON
23 36 (8.85%) CRM

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (5.16%) CMS
2 14 (3.44%) Adobe Experience Manager
3 11 (2.70%) Mule
3 11 (2.70%) Oracle Service Bus
3 11 (2.70%) Oracle SOA Suite
3 11 (2.70%) SAS
4 10 (2.46%) Apache Spark
5 7 (1.72%) Apache
5 7 (1.72%) Confluence
5 7 (1.72%) Facebook Platform
5 7 (1.72%) Sitecore CMS
6 5 (1.23%) Cloud Foundry
6 5 (1.23%) Drupal
6 5 (1.23%) SharePoint
7 4 (0.98%) IIS
7 4 (0.98%) Umbraco
8 3 (0.74%) nginx
9 2 (0.49%) CoreMedia CMS
9 2 (0.49%) WebSphere
9 2 (0.49%) WordPress
Applications
1 21 (5.16%) Microsoft Excel
2 14 (3.44%) Microsoft Office
3 12 (2.95%) Microsoft PowerPoint
4 6 (1.47%) Photoshop
5 4 (0.98%) SPSS
6 3 (0.74%) MS Visio
6 3 (0.74%) OmniGraffle
7 2 (0.49%) Spreadsheet
7 2 (0.49%) Stata
8 1 (0.25%) Adobe Creative Suite
8 1 (0.25%) InVision
8 1 (0.25%) Microsoft Project
Business Applications
1 197 (48.40%) SAP Oil and Gas
2 8 (1.97%) Dynamics CRM
3 6 (1.47%) Eloqua
3 6 (1.47%) NetSuite
3 6 (1.47%) Unica
4 4 (0.98%) Sprinklr
5 2 (0.49%) Adobe Campaign
6 1 (0.25%) FastStats
6 1 (0.25%) FastStats PeopleStage
6 1 (0.25%) Magento
Cloud Services
1 29 (7.13%) Amazon AWS
2 24 (5.90%) Google Analytics
3 17 (4.18%) Microsoft Azure
4 14 (3.44%) Adobe Analytics
5 10 (2.46%) AdWords
6 8 (1.97%) G Suite
7 7 (1.72%) Cloud Computing
7 7 (1.72%) SaaS
8 5 (1.23%) GitHub
8 5 (1.23%) PaaS
9 4 (0.98%) Office 365
10 3 (0.74%) Datadog
10 3 (0.74%) Google Cloud Platform
11 2 (0.49%) BlueKai
11 2 (0.49%) Google App Engine
11 2 (0.49%) Google Tag Manager
11 2 (0.49%) IaaS
11 2 (0.49%) Silverpop
11 2 (0.49%) Trello
12 1 (0.25%) iPaaS
Communications & Networking
1 10 (2.46%) Firewall
2 8 (1.97%) Wi-Fi
3 6 (1.47%) HTTP
3 6 (1.47%) Internet
3 6 (1.47%) SAN
4 5 (1.23%) DNS
4 5 (1.23%) TCP/IP
5 4 (0.98%) SMS
5 4 (0.98%) SMTP
6 3 (0.74%) LAN
6 3 (0.74%) SSL
6 3 (0.74%) VPN
6 3 (0.74%) Wireless
7 2 (0.49%) Bluetooth
7 2 (0.49%) Cisco ASA
7 2 (0.49%) DHCP
7 2 (0.49%) FTP
7 2 (0.49%) IPv6
7 2 (0.49%) Kerberos
7 2 (0.49%) WLAN
Database & Business Intelligence
1 26 (6.39%) Big Data
2 25 (6.14%) MySQL
2 25 (6.14%) PostgreSQL
3 24 (5.90%) Relational Database
4 21 (5.16%) Hadoop
5 19 (4.67%) MongoDB
6 15 (3.69%) SQL Server
7 13 (3.19%) Data Warehouse
7 13 (3.19%) RDBMS
8 12 (2.95%) NoSQL
9 11 (2.70%) Power BI
10 9 (2.21%) Azure SQL Data Warehouse
10 9 (2.21%) Azure SQL Database
11 6 (1.47%) SQLite
12 5 (1.23%) Apache Hive
12 5 (1.23%) HBase
12 5 (1.23%) Oracle Database
13 4 (0.98%) BusinessObjects
13 4 (0.98%) Qlik Sense
13 4 (0.98%) Redis
Development Applications
1 35 (8.60%) Git (software)
2 23 (5.65%) Maven
3 21 (5.16%) Jenkins
4 15 (3.69%) JIRA
5 10 (2.46%) Cucumber
6 8 (1.97%) Selenium
7 7 (1.72%) Gradle
8 6 (1.47%) Robolectric
9 5 (1.23%) Grunt
10 4 (0.98%) Dreamweaver
10 4 (0.98%) Eclipse
10 4 (0.98%) IntelliJ
10 4 (0.98%) XMLSpy
11 3 (0.74%) Balsamiq Mockups
11 3 (0.74%) Jasmine
11 3 (0.74%) Karma Test Runner
11 3 (0.74%) SoapUI
11 3 (0.74%) Subversion
11 3 (0.74%) Team Foundation Server
11 3 (0.74%) Visual Studio
General
1 407 (100.00%) Marketing
2 213 (52.33%) Finance
3 202 (49.63%) Telecoms
4 198 (48.65%) Electronics
5 197 (48.40%) Manufacturing
6 39 (9.58%) Retail
7 26 (6.39%) Advertising
8 8 (1.97%) Banking
8 8 (1.97%) Legal
9 7 (1.72%) Law
9 7 (1.72%) Publishing
10 4 (0.98%) Back Office
10 4 (0.98%) French Language
10 4 (0.98%) Games
11 3 (0.74%) Digital Economy
11 3 (0.74%) Dutch Language
12 2 (0.49%) Brand Awareness
12 2 (0.49%) German Language
12 2 (0.49%) Italian Language
12 2 (0.49%) Polish Language
Job Titles
1 84 (20.64%) Developer
2 58 (14.25%) Analyst
3 31 (7.62%) Business Analyst
4 24 (5.90%) Consultant
5 21 (5.16%) Architect
5 21 (5.16%) Senior Developer
6 19 (4.67%) Java Developer
6 19 (4.67%) Marketing Manager
6 19 (4.67%) Project Manager
7 13 (3.19%) DevOps Engineer
8 12 (2.95%) Agile Developer
8 12 (2.95%) Data Scientist
9 11 (2.70%) Data Analyst
9 11 (2.70%) SOA Developer
10 10 (2.46%) Digital Analyst
11 9 (2.21%) Delivery Manager
11 9 (2.21%) Designer
11 9 (2.21%) Digital Marketing Manager
11 9 (2.21%) Web Developer
12 8 (1.97%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 38 (9.34%) HTML
2 37 (9.09%) JSON
3 30 (7.37%) XML
4 24 (5.90%) Node.js
5 22 (5.41%) .NET
6 20 (4.91%) XSLT
7 19 (4.67%) AngularJS
7 19 (4.67%) CSS
7 19 (4.67%) Middleware
8 17 (4.18%) RESTful
9 16 (3.93%) Swagger
9 16 (3.93%) WireMock
10 15 (3.69%) SOAP
11 14 (3.44%) REST
12 13 (3.19%) Web Services
13 12 (2.95%) Apache Camel
13 12 (2.95%) Spring
14 11 (2.70%) jQuery
15 10 (2.46%) HTML5
16 9 (2.21%) JSON Schema
Miscellaneous
1 47 (11.55%) Analytical Skills
2 34 (8.35%) User Experience
3 22 (5.41%) Social Media
4 19 (4.67%) Greenfield Project
5 11 (2.70%) Digital Media
6 9 (2.21%) Mobile App
6 9 (2.21%) Private Cloud
7 8 (1.97%) Management Information System
8 7 (1.72%) Algorithms
9 6 (1.47%) Computer Science
9 6 (1.47%) Data Structures
10 5 (1.23%) Data Centre
10 5 (1.23%) FMCG
11 4 (0.98%) Contactless
11 4 (0.98%) Enterprise Software
11 4 (0.98%) Public Cloud
12 3 (0.74%) Blog
12 3 (0.74%) New Media
12 3 (0.74%) NHS
12 3 (0.74%) PMI
Operating Systems
1 24 (5.90%) Linux
2 16 (3.93%) Android
3 11 (2.70%) Windows
4 8 (1.97%) Apple iOS
4 8 (1.97%) Unix
5 6 (1.47%) AIX
5 6 (1.47%) Solaris
6 3 (0.74%) Mac OS X
6 3 (0.74%) Ubuntu
6 3 (0.74%) Windows Server
7 2 (0.49%) Windows 8
7 2 (0.49%) Windows Mobile
7 2 (0.49%) Windows Server 2003
7 2 (0.49%) Windows Server 2008
7 2 (0.49%) Windows XP
8 1 (0.25%) CentOS
8 1 (0.25%) Windows 10
8 1 (0.25%) Windows Phone
Processes & Methodologies
1 208 (51.11%) Business Intelligence
2 203 (49.88%) Programme Management
3 158 (38.82%) Agile Software Development
4 97 (23.83%) Analytics
5 69 (16.95%) E-Commerce
6 60 (14.74%) TDD
7 48 (11.79%) Scrum
8 39 (9.58%) DevOps
9 36 (8.85%) CRM
10 31 (7.62%) Continuous Integration
11 29 (7.13%) Project Management
11 29 (7.13%) SEO
12 28 (6.88%) BDD
13 26 (6.39%) User Stories
13 26 (6.39%) Web Analytics
14 25 (6.14%) Data Analysis
14 25 (6.14%) Microservices
15 23 (5.65%) Test Automation
16 22 (5.41%) SOA
16 22 (5.41%) Stakeholder Management
Programming Languages
1 70 (17.20%) Java
1 70 (17.20%) SQL
2 46 (11.30%) JavaScript
3 43 (10.57%) Python
4 22 (5.41%) R
5 16 (3.93%) XPath
6 14 (3.44%) C#
7 10 (2.46%) Ruby
8 9 (2.21%) PHP
9 5 (1.23%) Go
9 5 (1.23%) T-SQL
10 4 (0.98%) PowerShell
11 3 (0.74%) Bash Shell
11 3 (0.74%) C
11 3 (0.74%) VB.NET
12 2 (0.49%) C++
12 2 (0.49%) MATLAB
12 2 (0.49%) Perl
12 2 (0.49%) Scala
12 2 (0.49%) Shell Script
Qualifications
1 84 (20.64%) Security Cleared
2 81 (19.90%) SC Cleared
3 48 (11.79%) Degree
4 4 (0.98%) PhD
4 4 (0.98%) PMI Certification
5 3 (0.74%) Computer Science Degree
6 2 (0.49%) A+ Certification
6 2 (0.49%) CISSP
6 2 (0.49%) DV Cleared
6 2 (0.49%) GIAC
6 2 (0.49%) MCSE
6 2 (0.49%) Microsoft Certification
6 2 (0.49%) Numerate Degree
6 2 (0.49%) SANS
7 1 (0.25%) CEH
7 1 (0.25%) CISA
7 1 (0.25%) CTC Cleared
7 1 (0.25%) ISTQB
7 1 (0.25%) MAPM
7 1 (0.25%) MBA
Quality Assurance & Compliance
1 10 (2.46%) QA
2 6 (1.47%) PMO
3 3 (0.74%) ISO/IEC 27001
4 2 (0.49%) HMG Security Policy Framework
4 2 (0.49%) ISO 9000
4 2 (0.49%) RMADS
4 2 (0.49%) WCAG
5 1 (0.25%) Government Security Classifications
5 1 (0.25%) ISO/IEC 27005
5 1 (0.25%) SLA
System Software
1 21 (5.16%) Docker
2 4 (0.98%) VMware ESXi
3 3 (0.74%) Active Directory
3 3 (0.74%) Hyper-V
3 3 (0.74%) XenServer
4 2 (0.49%) Apache Flume
4 2 (0.49%) HDFS
4 2 (0.49%) VMware Infrastructure
4 2 (0.49%) XenDesktop
5 1 (0.25%) Apache ZooKeeper
5 1 (0.25%) VMware Workstation
5 1 (0.25%) vSphere
Systems Management
1 19 (4.67%) Puppet
2 17 (4.18%) Kubernetes
3 15 (3.69%) Ansible
4 13 (3.19%) Opscode Chef
5 5 (1.23%) Terraform
6 3 (0.74%) Grafana
6 3 (0.74%) Kibana
6 3 (0.74%) logstash
6 3 (0.74%) Salt
6 3 (0.74%) SCCM
7 2 (0.49%) Backup Exec
7 2 (0.49%) Failover Clustering
7 2 (0.49%) HAProxy
7 2 (0.49%) NetBackup
7 2 (0.49%) Norton AntiVirus
7 2 (0.49%) Rancher
7 2 (0.49%) Symantec Endpoint Protection
7 2 (0.49%) Systems Management Server (SMS)
8 1 (0.25%) Prometheus
8 1 (0.25%) Zipkin
Vendors
1 197 (48.40%) SAP
2 46 (11.30%) Microsoft
3 41 (10.07%) Google
4 37 (9.09%) Adobe
5 28 (6.88%) Oracle
6 16 (3.93%) IBM
7 14 (3.44%) Tableau
8 11 (2.70%) WSO2
9 10 (2.46%) Facebook
9 10 (2.46%) Sitecore
10 7 (1.72%) Salesforce.com
10 7 (1.72%) ServiceNow
10 7 (1.72%) Teradata
11 4 (0.98%) Cisco
11 4 (0.98%) VMware
12 3 (0.74%) Greenplum
12 3 (0.74%) HP
12 3 (0.74%) Omniture
12 3 (0.74%) Symantec
12 3 (0.74%) Twitter
London
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