Period
to 18 August 2019

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 August 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > London
6 months to
18 Aug 2019
Same period 2018 Same period 2017
Rank 343 328 227
Rank change year-on-year -15 -101 +83
Contract jobs citing Digital Marketing 260 333 501
As % of all contract IT jobs advertised in London 0.66% 0.73% 1.16%
As % of the Processes & Methodologies category 0.74% 0.82% 1.32%
Number of daily rates quoted 208 259 340
London median daily rate £475 £475 £475
10th Percentile £270 £248 £230
90th Percentile £650 £675 £613
England median daily rate £475 £450 £463
% change year-on-year +5.56% -2.70% +15.63%
Number of hourly rates quoted 0 0 5
London median hourly rate - - £20.50
England median hourly rate £31.00 £34.00 £24.00
% change year-on-year -8.82% +41.67% +20.00%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 35,185 40,494 37,930
As % of all contract IT jobs advertised in London 88.69% 88.28% 88.04%
Number of daily rates quoted 25,225 29,283 27,127
London median daily rate £520 £500 £500
Median daily rate % change year-on-year +4.00% +0.10% +8.00%
10th Percentile £338 £325 £313
90th Percentile £688 £675 £656
England median daily rate £475 £463 £450
% change year-on-year +2.70% +2.78% +5.88%
Number of hourly rates quoted 408 530 386
London median hourly rate £23.53 £23.25 £24.00
Median hourly rate % change year-on-year +1.22% -3.13% +14.29%
10th Percentile £12.50 £14.00 £12.94
90th Percentile £57.50 £54.66 £50.00
England median hourly rate £25.00 £21.50 £24.00
% change year-on-year +16.28% -10.42% +2.13%

Digital Marketing
Job Vacancy Trend in London

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in London.

Contractor daily rate trend for Digital Marketing in London

Digital Marketing
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Digital Marketing in London over the 6 months to 18 August 2019.

Contractor daily rate histogram for Digital Marketing in London

Digital Marketing
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in London.

Contractor hourly rate trend for Digital Marketing in London

Digital Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the London region over the 6 months to 18 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +20 54 £450 +9.76% 13
West London +8 12 £250 -27.80% 7
East London +15 11 £550 +8.64% 6
South London +23 9 £563 +2.27%
North London -2 2 £319 -22.73%
Digital Marketing
England

For the 6 months to 18 August 2019, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the London region with a requirement for Digital Marketing.

1 260 (100.00%) Marketing
2 152 (58.46%) Finance
3 140 (53.85%) Business Intelligence
4 130 (50.00%) Public Sector
5 128 (49.23%) SAP
6 126 (48.46%) Electronics
6 126 (48.46%) Telecoms
6 126 (48.46%) Manufacturing
6 126 (48.46%) Programme Management
7 106 (40.77%) Agile Software Development
8 59 (22.69%) Analytics
9 40 (15.38%) HTML
10 38 (14.62%) Social Media
10 38 (14.62%) Security Cleared
10 38 (14.62%) Analytical Skills
11 37 (14.23%) JavaScript
11 37 (14.23%) CSS
12 36 (13.85%) Microsoft
13 35 (13.46%) Java
14 33 (12.69%) Adobe
14 33 (12.69%) SC Cleared
14 33 (12.69%) DevOps
15 32 (12.31%) Git (software)
16 31 (11.92%) E-Commerce
17 30 (11.54%) Project Management
18 27 (10.38%) TDD
18 27 (10.38%) Google
18 27 (10.38%) JIRA
18 27 (10.38%) Problem-Solving
19 26 (10.00%) Amazon AWS

Digital Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (5.77%) CMS
2 12 (4.62%) Confluence
3 6 (2.31%) Adobe Experience Manager
4 5 (1.92%) SharePoint
4 5 (1.92%) Skype for Business
5 4 (1.54%) Elasticsearch
6 3 (1.15%) IIS
6 3 (1.15%) Mule
6 3 (1.15%) Oracle Service Bus
6 3 (1.15%) Oracle SOA Suite
6 3 (1.15%) WordPress
7 2 (0.77%) Apache
7 2 (0.77%) BizTalk Server
7 2 (0.77%) Cloud Foundry
8 1 (0.38%) Apache Spark
8 1 (0.38%) JBoss
8 1 (0.38%) SAS
8 1 (0.38%) Sitecore CMS
8 1 (0.38%) WildFly
Applications
1 11 (4.23%) Sketch
2 7 (2.69%) Microsoft Excel
2 7 (2.69%) Microsoft Office
3 6 (2.31%) InVision
4 4 (1.54%) Adobe Creative Suite
4 4 (1.54%) Microsoft PowerPoint
4 4 (1.54%) Photoshop
5 3 (1.15%) Microsoft Project
Business Applications
1 2 (0.77%) Salesforce.com CRM
2 1 (0.38%) Adobe Campaign
2 1 (0.38%) Primavera
2 1 (0.38%) Sparx Enterprise Architect
Cloud Services
1 26 (10.00%) Amazon AWS
2 25 (9.62%) Microsoft Azure
3 19 (7.31%) Google Analytics
3 19 (7.31%) SaaS
4 13 (5.00%) Office 365
5 11 (4.23%) Adobe Analytics
5 11 (4.23%) Azure Active Directory
6 9 (3.46%) Power Platform
7 8 (3.08%) Google Cloud Platform
8 7 (2.69%) PaaS
9 5 (1.92%) IaaS
9 5 (1.92%) Salesforce Sales Cloud
9 5 (1.92%) Salesforce Service Cloud
10 4 (1.54%) Amazon EC2
11 3 (1.15%) AWS CloudFormation
11 3 (1.15%) Virtual Private Cloud
12 2 (0.77%) Amazon CloudWatch
12 2 (0.77%) Amazon Glacier
12 2 (0.77%) AWS CloudTrail
12 2 (0.77%) AWS Lambda
Communications & Networking
1 9 (3.46%) Firewall
2 8 (3.08%) DNS
3 5 (1.92%) Internet
3 5 (1.92%) Skype
4 4 (1.54%) VPN
4 4 (1.54%) Wi-Fi
5 2 (0.77%) Cisco ASA
5 2 (0.77%) Cisco PIX
5 2 (0.77%) Network Security
5 2 (0.77%) RTP
6 1 (0.38%) Cisco IOS
6 1 (0.38%) DMZ
6 1 (0.38%) FTP
6 1 (0.38%) HTTP
6 1 (0.38%) Intranet
6 1 (0.38%) LAN
6 1 (0.38%) SMS
6 1 (0.38%) SMTP
6 1 (0.38%) SNMP
6 1 (0.38%) WAN
Database & Business Intelligence
1 9 (3.46%) Data Warehouse
1 9 (3.46%) Power BI
1 9 (3.46%) SQL Server
2 7 (2.69%) PostgreSQL
3 6 (2.31%) Big Data
4 5 (1.92%) Couchbase
4 5 (1.92%) SQL Server 2016
5 4 (1.54%) BigQuery
5 4 (1.54%) MySQL
5 4 (1.54%) SQL Server Integration Services
6 3 (1.15%) Amazon RDS
6 3 (1.15%) Jackrabbit
6 3 (1.15%) Relational Database
6 3 (1.15%) SQL Server 2008
7 2 (0.77%) Azure SQL Data Warehouse
7 2 (0.77%) Electronic Patient Records
7 2 (0.77%) MongoDB
7 2 (0.77%) NoSQL
7 2 (0.77%) Semantic Layer
7 2 (0.77%) SQL Server Analysis Services
Development Applications
1 32 (12.31%) Git (software)
2 27 (10.38%) JIRA
3 21 (8.08%) Jenkins
4 12 (4.62%) Selenium
5 6 (2.31%) Axure RP
6 5 (1.92%) Cucumber
6 5 (1.92%) TeamCity
7 4 (1.54%) Maven
8 3 (1.15%) JMeter
8 3 (1.15%) SpecFlow
8 3 (1.15%) Visual Studio
8 3 (1.15%) WebDriver
9 2 (0.77%) Ant
9 2 (0.77%) Artifactory
9 2 (0.77%) Eclipse
9 2 (0.77%) Gerrit
9 2 (0.77%) gulp
9 2 (0.77%) Octopus Deploy
9 2 (0.77%) SQL Server Management Studio (SSMS)
9 2 (0.77%) Visual Studio Team System
General
1 260 (100.00%) Marketing
2 152 (58.46%) Finance
3 130 (50.00%) Public Sector
4 126 (48.46%) Electronics
4 126 (48.46%) Manufacturing
4 126 (48.46%) Telecoms
5 26 (10.00%) Retail
6 14 (5.38%) Advertising
7 8 (3.08%) Publishing
8 6 (2.31%) Law
9 5 (1.92%) German Language
9 5 (1.92%) Legal
9 5 (1.92%) Spanish Language
10 4 (1.54%) Banking
10 4 (1.54%) Dutch Language
10 4 (1.54%) French Language
10 4 (1.54%) Italian Language
11 3 (1.15%) Police
12 2 (0.77%) Billing
12 2 (0.77%) Brand Awareness
Job Titles
1 43 (16.54%) Developer
2 27 (10.38%) Consultant
3 24 (9.23%) Analyst
4 21 (8.08%) Architect
5 17 (6.54%) DevOps Engineer
6 15 (5.77%) Project Manager
7 14 (5.38%) Business Analyst
7 14 (5.38%) Java Developer
8 12 (4.62%) SCCM Consultant
8 12 (4.62%) Senior DevOps
8 12 (4.62%) Senior DevOps Engineer
8 12 (4.62%) Windows Consultant
9 11 (4.23%) Marketing Manager
10 10 (3.85%) Windows Engineer
11 9 (3.46%) Designer
11 9 (3.46%) Digital Marketing Manager
11 9 (3.46%) SCCM Engineer
12 8 (3.08%) Digital Project Manager
12 8 (3.08%) Marketing Consultant
12 8 (3.08%) UX Designer
Libraries, Frameworks & Software Standards
1 40 (15.38%) HTML
2 37 (14.23%) CSS
3 19 (7.31%) Web Services
4 15 (5.77%) .NET
5 14 (5.38%) HTML5
6 13 (5.00%) CSS3
7 12 (4.62%) Elastic Stack
7 12 (4.62%) RESTful
7 12 (4.62%) SOAP
8 9 (3.46%) Middleware
9 8 (3.08%) AngularJS
9 8 (3.08%) jQuery
9 8 (3.08%) JSON
10 7 (2.69%) XML
11 6 (2.31%) .NET Framework
11 6 (2.31%) ASP.NET
11 6 (2.31%) Entity Framework
11 6 (2.31%) REST
11 6 (2.31%) Twitter Bootstrap
12 5 (1.92%) React
Miscellaneous
1 38 (14.62%) Analytical Skills
1 38 (14.62%) Social Media
2 22 (8.46%) User Experience
3 12 (4.62%) Greenfield Project
4 10 (3.85%) Blog
5 9 (3.46%) Mobile App
6 8 (3.08%) Management Information System
6 8 (3.08%) Self-Motivation
7 7 (2.69%) NHS
8 6 (2.31%) Digital Media
9 5 (1.92%) Marketing Technology
9 5 (1.92%) Smartcard
10 4 (1.54%) Data Centre
10 4 (1.54%) Data Structures
10 4 (1.54%) Virtual Team
11 2 (0.77%) Enterprise Software
11 2 (0.77%) FMCG
11 2 (0.77%) Replication
12 1 (0.38%) Podcast
12 1 (0.38%) Wiki
Operating Systems
1 22 (8.46%) Windows
2 18 (6.92%) Windows 10
3 15 (5.77%) Linux
4 13 (5.00%) Android
4 13 (5.00%) Apple iOS
5 10 (3.85%) Red Hat Enterprise Linux
6 4 (1.54%) Windows Mobile
7 3 (1.15%) Unix
Processes & Methodologies
1 140 (53.85%) Business Intelligence
2 126 (48.46%) Programme Management
3 106 (40.77%) Agile Software Development
4 59 (22.69%) Analytics
5 33 (12.69%) DevOps
6 31 (11.92%) E-Commerce
7 30 (11.54%) Project Management
8 27 (10.38%) Problem-Solving
8 27 (10.38%) TDD
9 26 (10.00%) CRM
10 24 (9.23%) Scrum
11 21 (8.08%) Continuous Integration
12 20 (7.69%) Stakeholder Management
13 18 (6.92%) Mobile Device Management
13 18 (6.92%) SOA
14 16 (6.15%) Test Automation
15 15 (5.77%) Waterfall
16 14 (5.38%) Data Analysis
16 14 (5.38%) Deployment Automation
16 14 (5.38%) Microservices
Programming Languages
1 37 (14.23%) JavaScript
2 35 (13.46%) Java
3 26 (10.00%) SQL
4 15 (5.77%) C#
5 13 (5.00%) Python
6 7 (2.69%) Java 8
7 6 (2.31%) PHP
8 5 (1.92%) ES6
9 4 (1.54%) PowerShell
9 4 (1.54%) T-SQL
9 4 (1.54%) TypeScript
10 3 (1.15%) Bash Shell
10 3 (1.15%) R
10 3 (1.15%) Ruby
11 2 (0.77%) Data Analysis Expressions (DAX)
12 1 (0.38%) Apex Code
12 1 (0.38%) Groovy
12 1 (0.38%) JPQL
12 1 (0.38%) Scala
12 1 (0.38%) XPath
Qualifications
1 38 (14.62%) Security Cleared
2 33 (12.69%) SC Cleared
3 25 (9.62%) Degree
4 6 (2.31%) Computer Science Degree
5 4 (1.54%) CTC Cleared
5 4 (1.54%) Master's Degree
5 4 (1.54%) PhD
6 2 (0.77%) APMG
6 2 (0.77%) BC Cleared
6 2 (0.77%) DV Cleared
6 2 (0.77%) ISTQB
6 2 (0.77%) PMI Certification
6 2 (0.77%) PMP
7 1 (0.38%) AWS Certification
7 1 (0.38%) CBAP
7 1 (0.38%) IIBA
7 1 (0.38%) ISEB
7 1 (0.38%) MBA
Quality Assurance & Compliance
1 22 (8.46%) QA
2 6 (2.31%) Data Quality
2 6 (2.31%) GDPR
3 4 (1.54%) SLA
4 2 (0.77%) JSP 440
4 2 (0.77%) RMADS
5 1 (0.38%) Actionable Recommendations
5 1 (0.38%) PMO
System Software
1 15 (5.77%) Docker
2 10 (3.85%) Active Directory
Systems Management
1 19 (7.31%) Kubernetes
2 16 (6.15%) Ansible
3 15 (5.77%) Terraform
4 14 (5.38%) SCCM
5 12 (4.62%) AirWatch
5 12 (4.62%) Microsoft Intune
6 4 (1.54%) Puppet
6 4 (1.54%) Single Sign-On
7 2 (0.77%) Opscode Chef
8 1 (0.38%) Consul
8 1 (0.38%) Kibana
8 1 (0.38%) logstash
Vendors
1 128 (49.23%) SAP
2 36 (13.85%) Microsoft
3 33 (12.69%) Adobe
4 27 (10.38%) Google
5 13 (5.00%) Salesforce.com
6 11 (4.23%) Tableau
7 7 (2.69%) Salesforce Marketing Cloud
8 6 (2.31%) Facebook
8 6 (2.31%) Optimizely
8 6 (2.31%) Twitter
9 5 (1.92%) Instagram
9 5 (1.92%) Oracle
9 5 (1.92%) YouTube
10 4 (1.54%) Samsung
11 3 (1.15%) Cypress Semiconductor
11 3 (1.15%) hybris
11 3 (1.15%) Red Hat
11 3 (1.15%) Splunk
11 3 (1.15%) WSO2
12 2 (0.77%) MicroStrategy