Pay per click (PPC)
England > London
The table below provides summary statistics and contractor rates for jobs advertised in London requiring Pay per click skills. It covers contract job vacancies from the 6 months leading up to 31 October 2025, with comparisons to the same periods in the previous two years.
| 6 months to 31 Oct 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 355 | 371 | 416 |
| Rank change year-on-year | +16 | +45 | +154 |
| Contract jobs citing Pay per click | 7 | 11 | 13 |
| As % of all contract jobs in London | 0.051% | 0.070% | 0.063% |
| As % of the Processes & Methodologies category | 0.055% | 0.079% | 0.071% |
| Number of daily rates quoted | 3 | 4 | 5 |
| 10th Percentile | - | £287 | £278 |
| 25th Percentile | £275 | £323 | £356 |
| Median daily rate (50th Percentile) | £300 | £355 | £423 |
| Median % change year-on-year | -15.49% | -15.98% | +12.67% |
| 75th Percentile | £325 | £368 | £434 |
| 90th Percentile | - | - | £511 |
| England median daily rate | £300 | £355 | £350 |
| % change year-on-year | -15.49% | +1.43% | - |
| Number of hourly rates quoted | 0 | 0 | 7 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | - | £17.00 |
| Median hourly rate | - | - | £24.00 |
| 75th Percentile | - | - | £31.88 |
| 90th Percentile | - | - | £32.50 |
| England median hourly rate | £26.50 | - | £28.75 |
| % change year-on-year | - | - | -17.86% |
All Process and Methodology Skills
London
Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.
| Contract vacancies with a requirement for process or methodology skills | 12,640 | 13,993 | 18,399 |
| As % of all contract IT jobs advertised in London | 92.39% | 89.20% | 89.74% |
| Number of daily rates quoted | 8,311 | 9,016 | 13,266 |
| 10th Percentile | £330 | £350 | £363 |
| 25th Percentile | £425 | £450 | £463 |
| Median daily rate (50th Percentile) | £538 | £550 | £575 |
| Median % change year-on-year | -2.27% | -4.35% | -2.13% |
| 75th Percentile | £663 | £675 | £688 |
| 90th Percentile | £775 | £800 | £800 |
| England median daily rate | £508 | £525 | £550 |
| % change year-on-year | -3.33% | -4.55% | - |
| Number of hourly rates quoted | 252 | 172 | 235 |
| 10th Percentile | £18.01 | £17.55 | £18.23 |
| 25th Percentile | £25.12 | £24.42 | £21.25 |
| Median hourly rate | £31.49 | £38.29 | £39.83 |
| Median % change year-on-year | -17.75% | -3.88% | +3.81% |
| 75th Percentile | £47.13 | £57.81 | £63.75 |
| 90th Percentile | £64.65 | £79.88 | £77.50 |
| England median hourly rate | £25.15 | £39.50 | £44.50 |
| % change year-on-year | -36.33% | -11.24% | +27.14% |
Pay per click
Job Vacancy Trend in London
Historical trend showing the proportion of contract IT job postings citing Pay per click relative to all contract IT jobs advertised in London.
Pay per click
Daily Rate Trend in London
Contractor daily rate distribution trend for jobs in London citing Pay per click.
Pay per click
Hourly Rate Trend in London
Contractor hourly rate distribution trend for jobs in London citing Pay per click.
Pay per click
Contract Job Locations in London
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the London region over the 6 months to 31 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Central London | - | 1 | - | - | 3 |
| Pay per click England |
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Pay per click
Co-Occurring Skills & Capabilities in London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: