Content Writing Contracts

Content Writing
UK

The table below provides summary statistics for contract job vacancies requiring Content Writing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Content Writing over the 6 months leading up to 23 May 2025, comparing them to the same period in the previous two years.

6 months to
23 May 2025
Same period 2024 Same period 2023
Rank 506 563 654
Rank change year-on-year +57 +91 +158
Contract jobs citing Content Writing 15 15 28
As % of all contract jobs advertised in the UK 0.052% 0.035% 0.049%
As % of the Processes & Methodologies category 0.057% 0.041% 0.055%
Number of daily rates quoted 7 9 14
10th Percentile £454 £113 £211
25th Percentile £460 £206 £289
Median daily rate (50th Percentile) £513 £350 £419
Median % change year-on-year +46.43% -16.42% -6.94%
75th Percentile £575 £525 £473
90th Percentile - £588 £526
UK excluding London median daily rate £450 £213 £360
% change year-on-year +111.76% -40.97% +14.29%
Number of hourly rates quoted 1 3 2
10th Percentile - - £22.28
25th Percentile £33.00 £25.25 £22.31
Median hourly rate £34.00 £25.50 £25.75
Median % change year-on-year +33.33% -0.97% -18.25%
75th Percentile £35.00 £25.75 £29.94
90th Percentile - - £30.43
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Content Writing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,091 36,498 50,798
As % of all contract IT jobs advertised in the UK 91.03% 86.03% 89.72%
Number of daily rates quoted 16,724 23,542 35,172
10th Percentile £303 £300 £325
25th Percentile £409 £413 £438
Median daily rate (50th Percentile) £513 £525 £550
Median % change year-on-year -2.38% -4.55% +3.29%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - +3.73%
Number of hourly rates quoted 1,059 2,447 1,685
10th Percentile £14.20 £12.75 £10.63
25th Percentile £18.13 £15.97 £15.99
Median hourly rate £27.50 £36.05 £37.00
Median % change year-on-year -23.71% -2.58% +44.08%
75th Percentile £58.63 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £25.15 £38.00 £35.00
% change year-on-year -33.82% +8.57% +75.00%

Content Writing
Job Vacancy Trend

Job postings citing Content Writing as a proportion of all IT jobs advertised.

Job vacancy trend for Content Writing in the UK

Content Writing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Content Writing.

Daily rate trend for Content Writing in the UK

Content Writing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Content Writing.

Hourly rate trend for Content Writing in the UK

Content Writing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Writing within the UK over the 6 months to 23 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +58 15 £513 +46.43% 225
London +58 14 £531 +6.25% 33
UK excluding London +49 1 £450 +111.76% 221
South East - 1 £450 - 56

Content Writing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.67%) Confluence
Applications
1 3 (20.00%) Chatbot
1 3 (20.00%) Sketch
2 1 (6.67%) Adobe Creative Suite
2 1 (6.67%) Camtasia
Cloud Services
1 4 (26.67%) Figma
2 3 (20.00%) ChatGPT
2 3 (20.00%) IBM Watson
3 2 (13.33%) Google Analytics
Development Applications
1 1 (6.67%) Git
1 1 (6.67%) Postman
General
1 4 (26.67%) Social Skills
2 3 (20.00%) Finance
2 3 (20.00%) Retail
3 2 (13.33%) Marketing
3 2 (13.33%) Presentation Skills
3 2 (13.33%) Publishing
4 1 (6.67%) Multimedia
4 1 (6.67%) Telecoms
Job Titles
1 6 (40.00%) Designer
2 2 (13.33%) Lead
2 2 (13.33%) Technical Writer
3 1 (6.67%) Content Designer
3 1 (6.67%) Instructional Designer
3 1 (6.67%) UX Designer
Libraries, Frameworks & Software Standards
1 3 (20.00%) HTML
2 2 (13.33%) CSS
3 1 (6.67%) JSON
3 1 (6.67%) OAuth
3 1 (6.67%) OAuth2
3 1 (6.67%) OpenAPI
3 1 (6.67%) RESTful
3 1 (6.67%) Swagger
3 1 (6.67%) XML
Miscellaneous
1 3 (20.00%) Greenfield Project
2 2 (13.33%) Educational Technology
2 2 (13.33%) e-Learning
2 2 (13.33%) Product Ownership
2 2 (13.33%) Self-Motivation
3 1 (6.67%) Learning Management System
3 1 (6.67%) Taxonomies
Processes & Methodologies
1 11 (73.33%) User Experience
2 6 (40.00%) Artificial Intelligence
2 6 (40.00%) LLM
3 5 (33.33%) Content Development
3 5 (33.33%) Instructional Design
4 4 (26.67%) UX Design
5 3 (20.00%) Analytics
5 3 (20.00%) Conversational AI
5 3 (20.00%) Conversational UI
5 3 (20.00%) Customer Experience
5 3 (20.00%) Natural Language Processing
5 3 (20.00%) User Research
6 2 (13.33%) Computer Science
6 2 (13.33%) Creative Thinking
6 2 (13.33%) Multivariate Testing
6 2 (13.33%) Personalization
6 2 (13.33%) Problem-Solving
6 2 (13.33%) Roadmaps
6 2 (13.33%) Storyboarding
6 2 (13.33%) Tag Management
Programming Languages
1 2 (13.33%) JavaScript
Qualifications
1 4 (26.67%) Degree
2 2 (13.33%) Master's Degree
Quality Assurance & Compliance
1 3 (20.00%) QA
Vendors
1 3 (20.00%) Adobe
1 3 (20.00%) Genesys
1 3 (20.00%) IBM
2 1 (6.67%) ArcSight
2 1 (6.67%) Microsoft