Content Development Contracts

Content Development
UK

The table below provides summary statistics for contract job vacancies requiring Content Development skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Content Development over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 487 551 682
Rank change year-on-year +64 +131 +127
Contract jobs citing Content Development 33 31 36
As % of all contract jobs advertised in the UK 0.11% 0.071% 0.060%
As % of the Processes & Methodologies category 0.12% 0.082% 0.067%
Number of daily rates quoted 20 20 24
10th Percentile £356 £145 £298
25th Percentile £412 £261 £369
Median daily rate (50th Percentile) £485 £338 £500
Median % change year-on-year +43.70% -32.50% +0.96%
75th Percentile £525 £427 £600
90th Percentile £539 £489 £650
UK excluding London median daily rate £395 £350 £575
% change year-on-year +12.82% -39.13% +6.98%
Number of hourly rates quoted 0 4 1
10th Percentile - £41.13 -
25th Percentile - £48.44 £51.25
Median hourly rate - £55.00 £52.50
Median % change year-on-year - +4.76% +22.81%
75th Percentile - £58.13 £53.75
90th Percentile - £59.25 -
UK excluding London median hourly rate - £55.00 -

All Process and Methodology Skills
UK

Content Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,594 37,597 53,655
As % of all contract IT jobs advertised in the UK 90.84% 86.31% 89.91%
Number of daily rates quoted 17,149 24,227 37,238
10th Percentile £308 £300 £325
25th Percentile £413 £413 £438
Median daily rate (50th Percentile) £520 £525 £550
Median % change year-on-year -0.95% -4.55% +4.76%
75th Percentile £630 £638 £650
90th Percentile £743 £750 £750
UK excluding London median daily rate £483 £500 £500
% change year-on-year -3.50% - +5.26%
Number of hourly rates quoted 1,071 2,443 1,746
10th Percentile £14.41 £12.75 £11.00
25th Percentile £18.21 £16.00 £16.25
Median hourly rate £29.00 £35.65 £37.30
Median % change year-on-year -18.65% -4.42% +49.20%
75th Percentile £60.38 £59.98 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £27.50 £37.34 £36.00
% change year-on-year -26.35% +3.72% +80.00%

Content Development
Job Vacancy Trend

Job postings citing Content Development as a proportion of all IT jobs advertised.

Job vacancy trend for Content Development in the UK

Content Development
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Content Development.

Daily rate trend for Content Development in the UK

Content Development
Daily Rate Histogram

Daily rate distribution for jobs citing Content Development over the 6 months to 1 May 2025.

Daily rate histogram for Content Development in the UK

Content Development
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Content Development.

Hourly rate trend for Content Development in the UK

Content Development
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Development within the UK over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +67 31 £475 +35.71% 78
London +44 19 £500 +53.85% 52
UK excluding London +59 12 £395 +12.82% 32
Work from Home +39 7 £500 +53.85% 40
Midlands - 6 £500 - 5
West Midlands - 5 - - 3
South West +49 4 £395 -24.06% 3
South East +46 1 £350 - 12
Scotland +5 1 - - 1
East Midlands - 1 £500 - 2

Content Development
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (18.18%) CMS
2 2 (6.06%) Confluence
2 2 (6.06%) Headless CMS
2 2 (6.06%) Umbraco
3 1 (3.03%) Microsoft Exchange
3 1 (3.03%) Sitecore CMS
Applications
1 1 (3.03%) Adobe Creative Suite
1 1 (3.03%) Camtasia
1 1 (3.03%) Microsoft Excel
1 1 (3.03%) Microsoft Office
1 1 (3.03%) Microsoft PowerPoint
1 1 (3.03%) MS Visio
Business Applications
1 3 (9.09%) SAP S/4HANA
Cloud Services
1 5 (15.15%) Google Analytics
2 4 (12.12%) Adobe Analytics
3 3 (9.09%) SuccessFactors
4 2 (6.06%) Figma
4 2 (6.06%) Microsoft 365
5 1 (3.03%) Canva
5 1 (3.03%) Miro
Communications & Networking
1 2 (6.06%) Intranet
Database & Business Intelligence
1 3 (9.09%) Data Warehouse
Development Applications
1 2 (6.06%) Git
1 2 (6.06%) Postman
2 1 (3.03%) JIRA
General
1 14 (42.42%) Social Skills
2 12 (36.36%) Finance
3 9 (27.27%) Marketing
4 6 (18.18%) Public Sector
5 5 (15.15%) Publishing
6 4 (12.12%) Brand Awareness
7 3 (9.09%) Law
7 3 (9.09%) Multimedia
8 2 (6.06%) Digital Health
8 2 (6.06%) Electronics
8 2 (6.06%) Local Government
8 2 (6.06%) Manufacturing
8 2 (6.06%) Pharmaceutical
8 2 (6.06%) Telecoms
9 1 (3.03%) Banking
9 1 (3.03%) Billing
9 1 (3.03%) Digital Healthcare
9 1 (3.03%) Health Technology
9 1 (3.03%) Legal
9 1 (3.03%) Retail
Job Titles
1 8 (24.24%) Trainer
2 5 (15.15%) Developer
2 5 (15.15%) SAP Trainer
3 4 (12.12%) Campaign Manager
3 4 (12.12%) Consultant
3 4 (12.12%) Content Editor
4 3 (9.09%) Content Manager
4 3 (9.09%) Designer
4 3 (9.09%) Product Manager
4 3 (9.09%) Security Consultant
5 2 (6.06%) Analyst
5 2 (6.06%) Content Designer
5 2 (6.06%) Process Analyst
5 2 (6.06%) SAP Developer
5 2 (6.06%) Senior
5 2 (6.06%) Technical Writer
5 2 (6.06%) Workday Trainer
6 1 (3.03%) Audit Consultant
6 1 (3.03%) Lead
6 1 (3.03%) Lead Consultant
Libraries, Frameworks & Software Standards
1 9 (27.27%) HTML
2 2 (6.06%) CSS
2 2 (6.06%) JSON
2 2 (6.06%) OAuth
2 2 (6.06%) OAuth2
2 2 (6.06%) OpenAPI
2 2 (6.06%) RESTful
2 2 (6.06%) Swagger
2 2 (6.06%) XML
Miscellaneous
1 9 (27.27%) e-Learning
2 6 (18.18%) Onboarding
2 6 (18.18%) Social Media
3 5 (15.15%) Learning Management System
4 2 (6.06%) Life Science
4 2 (6.06%) Management Information System
4 2 (6.06%) Mobile App
4 2 (6.06%) Shadow IT
4 2 (6.06%) Taxonomies
5 1 (3.03%) Augmented Reality
5 1 (3.03%) Digital Media
5 1 (3.03%) Educational Technology
5 1 (3.03%) Product Ownership
5 1 (3.03%) Video Editing
5 1 (3.03%) Virtual Reality
Operating Systems
1 2 (6.06%) Windows
Processes & Methodologies
1 9 (27.27%) Analytics
2 8 (24.24%) User Experience
3 7 (21.21%) Collaborative Working
3 7 (21.21%) Stakeholder Management
4 6 (18.18%) Project Management
5 5 (15.15%) Agile
5 5 (15.15%) Content Management
5 5 (15.15%) Customer Service
5 5 (15.15%) Instructional Design
6 4 (12.12%) B2B
6 4 (12.12%) Data Analytics
6 4 (12.12%) Demand Generation
6 4 (12.12%) Intelligent Automation
6 4 (12.12%) Lead Generation
6 4 (12.12%) Marketing Automation
6 4 (12.12%) Multichannel Marketing
6 4 (12.12%) Performance Measurement
6 4 (12.12%) SEO
6 4 (12.12%) Software Engineering
6 4 (12.12%) Storytelling
Programming Languages
1 3 (9.09%) JavaScript
Qualifications
1 5 (15.15%) Degree
2 2 (6.06%) Master's Degree
Quality Assurance & Compliance
1 4 (12.12%) QA
2 3 (9.09%) GRC
3 2 (6.06%) Accessibility
4 1 (3.03%) Disclosure Scotland
4 1 (3.03%) WCAG
System Software
1 2 (6.06%) Active Directory
Vendors
1 9 (27.27%) SAP
2 5 (15.15%) Adobe
2 5 (15.15%) Google
2 5 (15.15%) Microsoft
3 4 (12.12%) Ariba
4 2 (6.06%) Workday
4 2 (6.06%) Zscaler
5 1 (3.03%) Atlassian
5 1 (3.03%) Concur
5 1 (3.03%) Sitecore
5 1 (3.03%) Virgin Media