Head of Performance Marketing
- Hiring Organisation
- Recruitment Solutions (North West) Ltd
- Location
- Manchester, Lancashire, United Kingdom
- Employment Type
- Full-Time
- Salary
- £70,000 - £80,000 per annum
/B testing, econometrics, and data modelling. Lead upper-funnel strategies (Awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives. Deeply understand the digital customer, segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies. Work in partnership with … data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels. Collaborate with the wider marketing team including Brand, CRM, eCommerce and merchandising teams to ensure integrated messaging and timing across all campaigns. Drive innovation in media strategy through test-and-learn programs, new channel ...