Sales Director Job Trends in London

Sales Director
England > London

The median Sales Director salary in London is £105,000 per year, according to job vacancies posted during the 6 months leading to 4 October 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
4 Oct 2025
Same period 2024 Same period 2023
Rank 377 446 477
Rank change year-on-year +69 +31 +338
Permanent jobs requiring a Sales Director 8 10 5
As % of all permanent jobs in London 0.068% 0.053% 0.023%
As % of the Job Titles category 0.074% 0.056% 0.025%
Number of salaries quoted 1 8 5
10th Percentile - £99,500 -
25th Percentile £97,500 £102,500 £83,750
Median annual salary (50th Percentile) £105,000 £107,500 £87,500
Median % change year-on-year -2.33% +22.86% -32.69%
75th Percentile £112,500 £131,875 £105,000
90th Percentile - £161,500 -
England median annual salary £80,000 £107,500 £100,000
% change year-on-year -25.58% +7.50% -16.67%

All Permanent IT Job Vacancies
London

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in London with a recognized job title 10,766 17,884 20,309
% of permanent jobs with a recognized job title 90.99% 95.35% 95.12%
Number of salaries quoted 6,981 10,989 16,715
10th Percentile £36,750 £40,000 £41,250
25th Percentile £51,250 £52,500 £55,000
Median annual salary (50th Percentile) £72,500 £72,500 £75,000
Median % change year-on-year - -3.33% +7.14%
75th Percentile £96,250 £95,000 £95,000
90th Percentile £120,000 £120,000 £115,000
England median annual salary £55,000 £55,000 £60,000
% change year-on-year - -8.33% -

Sales Director
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings featuring 'Sales Director' in the job title relative to all permanent IT jobs advertised in London.

Sales Director job vacancy trend in London

Sales Director
Salary Trend in London

Salary distribution trend for Sales Director job vacancies in London.

Salary distribution trend for Sales Director job vacancies in London

Sales Director Skill Set
Top 30 Co-Occurring Skills & Capabilities in London

For the 6 months to 4 October 2025, Sales Director job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the London region featuring Sales Director in the job title.

1 6 (75.00%) Marketing
2 5 (62.50%) Degree
2 5 (62.50%) B2B
2 5 (62.50%) B2B Sales
3 4 (50.00%) Law
3 4 (50.00%) SaaS
3 4 (50.00%) Analytics
4 3 (37.50%) CRM
4 3 (37.50%) MBA
4 3 (37.50%) Salesforce
4 3 (37.50%) Planning and Forecasting
4 3 (37.50%) Analytical Skills
4 3 (37.50%) Demand Generation
4 3 (37.50%) Master's Degree
4 3 (37.50%) Analytical Mindset
4 3 (37.50%) Contract Negotiation
4 3 (37.50%) Roadmaps
5 2 (25.00%) Presales
5 2 (25.00%) Social Skills
5 2 (25.00%) Inclusion and Diversity
5 2 (25.00%) Business Strategy
5 2 (25.00%) Decision-Making
5 2 (25.00%) Self-Motivation
5 2 (25.00%) Lead Generation
5 2 (25.00%) Project Management
5 2 (25.00%) Strategic Planning
5 2 (25.00%) Business Development
6 1 (12.50%) Coaching
6 1 (12.50%) Big Data
6 1 (12.50%) Telecoms

Sales Director Skill Set
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 4 (50.00%) SaaS
Database & Business Intelligence
1 1 (12.50%) Big Data
General
1 6 (75.00%) Marketing
2 4 (50.00%) Law
3 3 (37.50%) Analytical Skills
4 2 (25.00%) Inclusion and Diversity
4 2 (25.00%) Social Skills
5 1 (12.50%) Influencing Skills
5 1 (12.50%) Retail
5 1 (12.50%) Telecoms
Miscellaneous
1 3 (37.50%) Analytical Mindset
2 2 (25.00%) Self-Motivation
3 1 (12.50%) Data Centre
3 1 (12.50%) EPoS
3 1 (12.50%) Greenfield Project
3 1 (12.50%) Hybrid Cloud
3 1 (12.50%) Onboarding
3 1 (12.50%) Tandem
Processes & Methodologies
1 5 (62.50%) B2B
1 5 (62.50%) B2B Sales
2 4 (50.00%) Analytics
3 3 (37.50%) Contract Negotiation
3 3 (37.50%) CRM
3 3 (37.50%) Demand Generation
3 3 (37.50%) Planning and Forecasting
3 3 (37.50%) Roadmaps
4 2 (25.00%) Business Development
4 2 (25.00%) Business Strategy
4 2 (25.00%) Decision-Making
4 2 (25.00%) Lead Generation
4 2 (25.00%) Presales
4 2 (25.00%) Project Management
4 2 (25.00%) Strategic Planning
5 1 (12.50%) Coaching
5 1 (12.50%) Customer-Centric Approach
5 1 (12.50%) Customer-Centricity
5 1 (12.50%) GTM Strategy
5 1 (12.50%) Matrix Organization
Qualifications
1 5 (62.50%) Degree
2 3 (37.50%) Master's Degree
2 3 (37.50%) MBA
Vendors
1 3 (37.50%) Salesforce