Search Engine Optimisation Specialist (SEO Specialist)
England > London
The median Search Engine Optimisation Specialist (SEO Specialist) salary in London is £36,000 per year, according to job vacancies posted during the 6 months leading to 14 May 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 14 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 379 | 515 | 627 |
| Rank change year-on-year | +136 | +112 | +258 |
| Permanent jobs requiring an SEO Specialist | 24 | 2 | 2 |
| As % of all permanent jobs advertised in London | 0.19% | 0.008% | 0.006% |
| As % of the Job Titles category | 0.21% | 0.009% | 0.006% |
| Number of salaries quoted | 4 | 2 | 0 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | £36,250 | - |
| Median annual salary (50th Percentile) | £36,000 | £37,500 | - |
| Median % change year-on-year | -4.00% | - | - |
| 75th Percentile | £70,750 | £38,750 | - |
| 90th Percentile | £133,300 | - | - |
| England median annual salary | £34,000 | £32,500 | £40,000 |
| % change year-on-year | +4.62% | -18.75% | +53.85% |
All Permanent IT Job Vacancies
London
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in London with a recognized job title | 11,673 | 22,210 | 32,647 |
| % of permanent jobs with a recognized job title | 90.29% | 94.15% | 95.12% |
| Number of salaries quoted | 7,263 | 16,626 | 24,091 |
| 10th Percentile | £41,250 | £37,500 | £42,500 |
| 25th Percentile | £55,000 | £51,250 | £55,000 |
| Median annual salary (50th Percentile) | £75,000 | £70,000 | £72,500 |
| Median % change year-on-year | +7.14% | -3.45% | +3.57% |
| 75th Percentile | £100,000 | £93,750 | £95,000 |
| 90th Percentile | £122,500 | £115,000 | £115,000 |
| England median annual salary | £57,500 | £53,500 | £60,800 |
| % change year-on-year | +7.48% | -12.01% | +1.33% |
SEO Specialist
Job Vacancy Trend in London
Job postings that featured SEO Specialist in the job title as a proportion of all IT jobs advertised in London.
SEO Specialist
Salary Trend in London
3-month moving average salary quoted in jobs citing SEO Specialist in London.
SEO Specialist
Salary Histogram in London
Salary distribution for jobs citing SEO Specialist in London over the 6 months to 14 May 2025.
SEO Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities in London
For the 6 months to 14 May 2025, SEO Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region featuring SEO Specialist in the job title.
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SEO Specialist Skill Set
Co-occurring Skills and Capabilities in London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: