Period
to 19 September 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 19 September 2018 with a comparison to the same period in the previous 2 years.

Digital Analytics
England > London
6 months to
19 Sep 2018
Same period 2017 Same period 2016
Rank 702 735 786
Rank change year-on-year +33 +51 +15
Permanent jobs citing Digital Analytics 109 126 89
As % of all permanent IT jobs advertised in London 0.16% 0.17% 0.11%
As % of the Processes & Methodologies category 0.17% 0.18% 0.12%
Number of salaries quoted 70 90 75
London median annual salary £59,000 £55,000 £50,000
Median salary % change year-on-year +7.27% +10.00% -
10th Percentile £36,225 £32,500 £36,750
90th Percentile £110,000 £75,000 £91,500
England median annual salary £50,000 £50,000 £50,000

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,081 69,729 72,970
As % of all permanent IT jobs advertised in London 91.72% 92.77% 92.21%
Number of salaries quoted 50,512 53,451 63,166
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,500
90th Percentile £95,000 £90,000 £87,500
England median annual salary £50,000 £50,000 £50,000

Digital Analytics
Job Vacancy Trend in London

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analytics in London

Digital Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analytics in London.

Salary trend for Digital Analytics in London

Digital Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analytics in London over the 6 months to 19 September 2018.

Salary histogram for Digital Analytics in London

Digital Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the London region over the 6 months to 19 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -15 12 £60,000 +4.35% 1
East London +1 5 £50,000 -37.50% 1
West London +28 1 £75,000 +36.36% 5
Digital Analytics
England

For the 6 months to 19 September 2018, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Analytics.

1 109 (100.00%) Analytics
2 54 (49.54%) Adobe Analytics
3 52 (47.71%) Adobe
4 50 (45.87%) Google
5 49 (44.95%) SQL
6 48 (44.04%) Google Analytics
7 45 (41.28%) Marketing
8 43 (39.45%) Analytical Skills
9 42 (38.53%) JavaScript
10 36 (33.03%) Decision-Making
11 33 (30.28%) User Experience
12 32 (29.36%) Tableau
12 32 (29.36%) Business Intelligence
13 30 (27.52%) Visualisation
14 27 (24.77%) Data Visualisation
15 26 (23.85%) Web Analytics
16 24 (22.02%) E-Commerce
16 24 (22.02%) HTML
17 21 (19.27%) Statistics
17 21 (19.27%) Hadoop
17 21 (19.27%) Google Tag Manager
17 21 (19.27%) Due Diligence
18 19 (17.43%) Problem-Solving
19 17 (15.60%) Data Science
19 17 (15.60%) Big Data
19 17 (15.60%) jQuery
19 17 (15.60%) Retail
20 15 (13.76%) Translating Business Requirements
20 15 (13.76%) Tag Management
21 14 (12.84%) Data-Driven Decision Making

Digital Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (7.34%) SAS
2 7 (6.42%) Adobe Experience Manager
Applications
1 5 (4.59%) Microsoft Excel
2 3 (2.75%) SPSS
3 1 (0.92%) Microsoft PowerPoint
Business Applications
1 8 (7.34%) Eloqua
2 7 (6.42%) Adobe Campaign
2 7 (6.42%) Unica
3 3 (2.75%) SAP Hybris
4 2 (1.83%) WebTrends
5 1 (0.92%) FastStats
5 1 (0.92%) Sprinklr
Cloud Services
1 54 (49.54%) Adobe Analytics
2 48 (44.04%) Google Analytics
3 21 (19.27%) Google Tag Manager
4 4 (3.67%) AdWords
5 1 (0.92%) Amazon AWS
5 1 (0.92%) Microsoft Azure
Communications & Networking
1 8 (7.34%) Firewall
2 2 (1.83%) SAN
3 1 (0.92%) Internet
Database & Business Intelligence
1 21 (19.27%) Hadoop
2 17 (15.60%) Big Data
3 7 (6.42%) PostgreSQL
3 7 (6.42%) SQL Server
4 4 (3.67%) Power BI
5 3 (2.75%) Relational Database
5 3 (2.75%) SQL Server Reporting Services
6 2 (1.83%) Data Mining
6 2 (1.83%) Data Warehouse
7 1 (0.92%) Oracle OWB
7 1 (0.92%) Oracle Reports
7 1 (0.92%) SQL Server Integration Services
General
1 45 (41.28%) Marketing
2 17 (15.60%) Retail
3 13 (11.93%) Finance
4 9 (8.26%) Advertising
5 4 (3.67%) Digital Economy
6 3 (2.75%) Banking
7 2 (1.83%) Publishing
8 1 (0.92%) Automotive
8 1 (0.92%) Games
Job Titles
1 42 (38.53%) Analyst
2 31 (28.44%) Digital Analyst
3 21 (19.27%) Analytics Manager
4 10 (9.17%) Analytics Consultant
4 10 (9.17%) Consultant
4 10 (9.17%) Customer Analytics Manager
5 9 (8.26%) Architect
5 9 (8.26%) Data Analyst
5 9 (8.26%) Digital Analytics Manager
5 9 (8.26%) Implementation Consultant
6 8 (7.34%) Senior Analyst
6 8 (7.34%) Senior Architect
7 7 (6.42%) Product Analyst
8 6 (5.50%) Digital Analytics Analyst
8 6 (5.50%) Head of Cybersecurity
8 6 (5.50%) Head of Security
9 5 (4.59%) Analytics Developer
9 5 (4.59%) Digital Analytics Developer
9 5 (4.59%) Digital Developer
9 5 (4.59%) Google Analytics Manager
Libraries, Frameworks & Software Standards
1 24 (22.02%) HTML
2 17 (15.60%) jQuery
3 11 (10.09%) CSS
4 9 (8.26%) HTML5
5 7 (6.42%) Hibernate
5 7 (6.42%) LESS
5 7 (6.42%) Spring
6 6 (5.50%) JSON
7 3 (2.75%) Node.js
7 3 (2.75%) Web Services
8 1 (0.92%) AngularJS
8 1 (0.92%) Dojo
8 1 (0.92%) React
Miscellaneous
1 43 (39.45%) Analytical Skills
2 33 (30.28%) User Experience
3 10 (9.17%) Computer Science
4 7 (6.42%) Self-Motivation
5 6 (5.50%) Social Media
6 3 (2.75%) Mobile App
7 2 (1.83%) Credit Risk
7 2 (1.83%) Management Information System
8 1 (0.92%) Algorithms
8 1 (0.92%) Analytical Mindset
8 1 (0.92%) Digital Currency
8 1 (0.92%) Digital Media
8 1 (0.92%) Greenfield Project
8 1 (0.92%) Marketing Technology
8 1 (0.92%) Online Banking
8 1 (0.92%) Virtual Team
Operating Systems
1 9 (8.26%) Android
1 9 (8.26%) Apple iOS
2 3 (2.75%) Unix
Processes & Methodologies
1 109 (100.00%) Analytics
2 36 (33.03%) Decision-Making
3 32 (29.36%) Business Intelligence
4 30 (27.52%) Visualisation
5 27 (24.77%) Data Visualisation
6 26 (23.85%) Web Analytics
7 24 (22.02%) E-Commerce
8 21 (19.27%) Due Diligence
8 21 (19.27%) Statistics
9 19 (17.43%) Problem-Solving
10 17 (15.60%) Data Science
11 15 (13.76%) Tag Management
11 15 (13.76%) Translating Business Requirements
12 14 (12.84%) Data-Driven Decision Making
13 13 (11.93%) Statistical Modelling
14 12 (11.01%) A/B Testing
14 12 (11.01%) Actionable Insight
14 12 (11.01%) Customer Analytics
14 12 (11.01%) Data Analytics
15 11 (10.09%) Commercial Awareness
Programming Languages
1 49 (44.95%) SQL
2 42 (38.53%) JavaScript
3 10 (9.17%) PHP
3 10 (9.17%) Python
4 7 (6.42%) C#
4 7 (6.42%) Java
4 7 (6.42%) VB
5 3 (2.75%) R
5 3 (2.75%) VBA
6 1 (0.92%) T-SQL
Qualifications
1 12 (11.01%) Degree
2 2 (1.83%) Numerate Degree
3 1 (0.92%) Computer Science Degree
3 1 (0.92%) Master's Degree
Quality Assurance & Compliance
1 10 (9.17%) QA
2 9 (8.26%) Data Quality
3 4 (3.67%) Actionable Recommendations
Vendors
1 52 (47.71%) Adobe
2 50 (45.87%) Google
3 32 (29.36%) Tableau
4 12 (11.01%) Alteryx
5 9 (8.26%) Oracle
6 8 (7.34%) Tealium
7 7 (6.42%) Aprimo
8 4 (3.67%) Usabilla
9 3 (2.75%) hybris
9 3 (2.75%) Optimizely
9 3 (2.75%) SAP
10 2 (1.83%) DoubleClick
10 2 (1.83%) Informatica
10 2 (1.83%) Salesforce.com
11 1 (0.92%) Ensighten
11 1 (0.92%) Maxymiser
11 1 (0.92%) NetBase
11 1 (0.92%) Omniture
11 1 (0.92%) Sony
11 1 (0.92%) Virgin Media