Period
to 18 June 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 18 June 2018 with a comparison to the same period in the previous 2 years.

Digital Analytics
England > London
6 months to
18 Jun 2018
Same period 2017 Same period 2016
Rank 679 719 779
Rank change year-on-year +40 +60 +43
Permanent jobs citing Digital Analytics 147 103 106
As % of all permanent IT jobs advertised in London 0.21% 0.15% 0.13%
As % of the Processes & Methodologies category 0.23% 0.16% 0.14%
Number of salaries quoted 107 83 79
London median annual salary £60,000 £50,000 £50,000
Median salary % change year-on-year +20.00% - -9.09%
10th Percentile £46,250 £31,300 £31,250
90th Percentile £110,000 £69,250 £80,750
England median annual salary £55,000 £48,500 £50,000
% change year-on-year +13.40% -3.00% +5.26%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,358 63,960 74,438
As % of all permanent IT jobs advertised in London 91.55% 91.60% 91.24%
Number of salaries quoted 51,065 52,364 63,982
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £35,250 £34,250 £33,500
90th Percentile £95,000 £90,000 £86,250
England median annual salary £50,000 £50,000 £48,500
% change year-on-year - +3.09% +2.11%

Digital Analytics
Job Vacancy Trend in London

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analytics in London

Digital Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analytics in London.

Salary trend for Digital Analytics in London

Digital Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analytics in London over the 6 months to 18 June 2018.

Salary histogram for Digital Analytics in London

Digital Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the London region over the 6 months to 18 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -12 23 £58,000 +10.48% 1
East London +11 6 £50,000 -37.50%
West London +18 4 £42,500 -22.73% 2
Digital Analytics
England

For the 6 months to 18 June 2018, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Analytics.

1 147 (100.00%) Analytics
2 68 (46.26%) Adobe
3 67 (45.58%) Adobe Analytics
4 64 (43.54%) Marketing
5 57 (38.78%) Google
6 56 (38.10%) SQL
7 53 (36.05%) Google Analytics
8 51 (34.69%) Analytical Skills
9 48 (32.65%) JavaScript
10 47 (31.97%) E-Commerce
11 41 (27.89%) Business Intelligence
12 38 (25.85%) User Experience
13 36 (24.49%) Decision-Making
14 34 (23.13%) Tableau
14 34 (23.13%) Web Analytics
15 32 (21.77%) Retail
16 30 (20.41%) HTML
16 30 (20.41%) Problem-Solving
17 29 (19.73%) Data Science
18 28 (19.05%) Visualisation
19 27 (18.37%) Digital Marketing
20 25 (17.01%) Data Visualisation
20 25 (17.01%) SAS
20 25 (17.01%) Hadoop
21 24 (16.33%) QA
21 24 (16.33%) Due Diligence
22 23 (15.65%) Acceptance Criteria
22 23 (15.65%) Apple iOS
22 23 (15.65%) Data Stewardship
22 23 (15.65%) Android

Digital Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (17.01%) SAS
2 9 (6.12%) Adobe Experience Manager
3 1 (0.68%) Apache
3 1 (0.68%) Apache Solr
3 1 (0.68%) Apache Spark
Applications
1 14 (9.52%) Microsoft Excel
2 11 (7.48%) SPSS
3 4 (2.72%) Microsoft PowerPoint
4 3 (2.04%) Microsoft Office
5 2 (1.36%) Spreadsheet
Business Applications
1 12 (8.16%) Adobe Campaign
1 12 (8.16%) Unica
2 8 (5.44%) Eloqua
3 3 (2.04%) WebTrends
4 1 (0.68%) FastStats
Cloud Services
1 67 (45.58%) Adobe Analytics
2 53 (36.05%) Google Analytics
3 8 (5.44%) Google Tag Manager
4 3 (2.04%) AdWords
5 2 (1.36%) Amazon AWS
6 1 (0.68%) Microsoft Azure
6 1 (0.68%) Silverpop
Communications & Networking
1 21 (14.29%) Firewall
2 2 (1.36%) SAN
Database & Business Intelligence
1 25 (17.01%) Hadoop
2 21 (14.29%) Big Data
3 8 (5.44%) PostgreSQL
3 8 (5.44%) SQL Server
4 5 (3.40%) Relational Database
5 3 (2.04%) Data Mining
5 3 (2.04%) Star Schema
6 2 (1.36%) Data Warehouse
6 2 (1.36%) SQL Server Reporting Services
7 1 (0.68%) Apache Cassandra
7 1 (0.68%) Apache Hive
7 1 (0.68%) HBase
7 1 (0.68%) Impala
7 1 (0.68%) MongoDB
General
1 64 (43.54%) Marketing
2 32 (21.77%) Retail
3 12 (8.16%) Advertising
4 11 (7.48%) Finance
5 4 (2.72%) Banking
5 4 (2.72%) Digital Economy
6 3 (2.04%) Manufacturing
6 3 (2.04%) Pharmaceutical
7 1 (0.68%) Automotive
7 1 (0.68%) Publishing
Job Titles
1 39 (26.53%) Analyst
2 26 (17.69%) Analytics Manager
2 26 (17.69%) Consultant
3 24 (16.33%) Digital Analyst
4 23 (15.65%) Implementation Consultant
5 19 (12.93%) Head of Cybersecurity
5 19 (12.93%) Head of Security
6 17 (11.56%) Analytics Consultant
7 11 (7.48%) Data Analyst
8 10 (6.80%) Customer Analytics Manager
8 10 (6.80%) Digital Analytics Manager
8 10 (6.80%) Product Analyst
9 9 (6.12%) Architect
10 8 (5.44%) Senior Architect
11 7 (4.76%) Digital Analytics Specialist
12 6 (4.08%) Commercial Analyst
12 6 (4.08%) E-Commerce Analyst
13 5 (3.40%) Cloud Architect
13 5 (3.40%) Web Analytics Manager
13 5 (3.40%) Web Manager
Libraries, Frameworks & Software Standards
1 30 (20.41%) HTML
2 19 (12.93%) jQuery
3 18 (12.24%) CSS
4 12 (8.16%) HTML5
5 8 (5.44%) Hibernate
5 8 (5.44%) LESS
5 8 (5.44%) Spring
6 5 (3.40%) JSON
7 3 (2.04%) Node.js
7 3 (2.04%) Web Services
8 2 (1.36%) React
8 2 (1.36%) XHTML
8 2 (1.36%) XML
9 1 (0.68%) Ajax
9 1 (0.68%) AngularJS
9 1 (0.68%) CSS3
9 1 (0.68%) Dojo
9 1 (0.68%) DOM
9 1 (0.68%) Kafka
9 1 (0.68%) KnockoutJS
Miscellaneous
1 51 (34.69%) Analytical Skills
2 38 (25.85%) User Experience
3 16 (10.88%) Computer Science
4 14 (9.52%) Self-Motivation
5 5 (3.40%) Social Media
6 4 (2.72%) Mobile App
7 3 (2.04%) Algorithms
7 3 (2.04%) Digital Media
7 3 (2.04%) FMCG
8 2 (1.36%) Greenfield Project
8 2 (1.36%) Management Information System
9 1 (0.68%) Credit Risk
9 1 (0.68%) Marketing Technology
9 1 (0.68%) Virtual Team
Operating Systems
1 23 (15.65%) Android
1 23 (15.65%) Apple iOS
2 2 (1.36%) Unix
Processes & Methodologies
1 147 (100.00%) Analytics
2 47 (31.97%) E-Commerce
3 41 (27.89%) Business Intelligence
4 36 (24.49%) Decision-Making
5 34 (23.13%) Web Analytics
6 30 (20.41%) Problem-Solving
7 29 (19.73%) Data Science
8 28 (19.05%) Visualisation
9 27 (18.37%) Digital Marketing
10 25 (17.01%) Data Visualisation
11 24 (16.33%) Due Diligence
12 23 (15.65%) Acceptance Criteria
12 23 (15.65%) Data Stewardship
13 22 (14.97%) Statistics
13 22 (14.97%) Tag Management
14 21 (14.29%) Cybersecurity
14 21 (14.29%) Risk Analysis
14 21 (14.29%) Security Monitoring
14 21 (14.29%) Vulnerability Assessment
14 21 (14.29%) Workflow
Programming Languages
1 56 (38.10%) SQL
2 48 (32.65%) JavaScript
3 12 (8.16%) Python
4 11 (7.48%) PHP
5 9 (6.12%) C#
5 9 (6.12%) Java
6 8 (5.44%) R
6 8 (5.44%) VB
6 8 (5.44%) VBA
7 1 (0.68%) Scala
Qualifications
1 20 (13.61%) Degree
2 15 (10.20%) Numerate Degree
3 3 (2.04%) PhD
4 1 (0.68%) Master's Degree
Quality Assurance & Compliance
1 24 (16.33%) QA
2 16 (10.88%) Data Quality
3 7 (4.76%) Actionable Recommendations
System Software
1 1 (0.68%) Apache Flume
Systems Management
1 1 (0.68%) Terraform
Vendors
1 68 (46.26%) Adobe
2 57 (38.78%) Google
3 34 (23.13%) Tableau
4 12 (8.16%) Alteryx
5 9 (6.12%) Microsoft
6 8 (5.44%) Aprimo
6 8 (5.44%) Oracle
7 5 (3.40%) Hotjar
7 5 (3.40%) IBM
8 4 (2.72%) Optimizely
9 2 (1.36%) DeepCrawl
9 2 (1.36%) Salesforce.com
9 2 (1.36%) Screaming Frog
9 2 (1.36%) Tealium
10 1 (0.68%) Informatica
10 1 (0.68%) Intel
10 1 (0.68%) MapR
10 1 (0.68%) Omniture
10 1 (0.68%) Pardot
10 1 (0.68%) Sitecore