Period
to 13 December 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Digital Analytics
England > London
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 712 722 766
Rank change year-on-year +10 +44 +63
Permanent jobs citing Digital Analytics 75 128 79
As % of all permanent IT jobs advertised in London 0.11% 0.17% 0.11%
As % of the Processes & Methodologies category 0.12% 0.18% 0.12%
Number of salaries quoted 44 93 72
London median annual salary £54,000 £52,500 £55,000
Median salary % change year-on-year +2.86% -4.55% +10.00%
10th Percentile £32,500 £32,500 £36,250
90th Percentile £82,750 £87,100 £92,500
England median annual salary £51,000 £45,000 £48,000
% change year-on-year +13.33% -6.25% +2.13%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 61,240 69,295 68,221
As % of all permanent IT jobs advertised in London 92.02% 93.31% 92.17%
Number of salaries quoted 49,534 53,968 58,492
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,250
90th Percentile £95,000 £90,000 £88,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Digital Analytics
Job Vacancy Trend in London

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analytics in London

Digital Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analytics in London.

Salary trend for Digital Analytics in London

Digital Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analytics in London over the 6 months to 13 December 2018.

Salary histogram for Digital Analytics in London

Digital Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the London region over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -15 2 £47,500 -20.83%
West London +23 1 £75,000 +46.34% 8
Digital Analytics
England

For the 6 months to 13 December 2018, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Analytics.

1 75 (100.00%) Analytics
2 46 (61.33%) SQL
3 42 (56.00%) Google
3 42 (56.00%) Google Analytics
4 35 (46.67%) Marketing
5 32 (42.67%) Analytical Skills
6 28 (37.33%) JavaScript
7 27 (36.00%) Adobe
8 26 (34.67%) Google Tag Manager
9 25 (33.33%) Business Intelligence
10 23 (30.67%) Decision-Making
10 23 (30.67%) Adobe Analytics
11 17 (22.67%) Tealium
11 17 (22.67%) Visualisation
11 17 (22.67%) Web Analytics
12 16 (21.33%) Python
13 15 (20.00%) E-Commerce
13 15 (20.00%) Tableau
14 14 (18.67%) HTML
14 14 (18.67%) Statistics
15 13 (17.33%) Degree
15 13 (17.33%) Tag Management
15 13 (17.33%) Power BI
16 12 (16.00%) Actionable Insight
16 12 (16.00%) Agile Software Development
16 12 (16.00%) Data Analysis
16 12 (16.00%) Digital Marketing
17 11 (14.67%) CRM
17 11 (14.67%) Retail
17 11 (14.67%) A/B Testing

Digital Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (12.00%) SAS
2 3 (4.00%) Adobe Experience Manager
3 1 (1.33%) Apache
3 1 (1.33%) nginx
Applications
1 6 (8.00%) Microsoft Excel
2 4 (5.33%) Microsoft PowerPoint
3 2 (2.67%) Microsoft Office
3 2 (2.67%) SPSS
Business Applications
1 7 (9.33%) WebTrends
2 6 (8.00%) SAP Hybris
3 4 (5.33%) Eloqua
4 2 (2.67%) Adobe Campaign
4 2 (2.67%) Unica
5 1 (1.33%) Sprinklr
Cloud Services
1 42 (56.00%) Google Analytics
2 26 (34.67%) Google Tag Manager
3 23 (30.67%) Adobe Analytics
4 5 (6.67%) AdWords
4 5 (6.67%) Amazon AWS
4 5 (6.67%) Firebase
4 5 (6.67%) Google Cloud Platform
5 1 (1.33%) SaaS
Communications & Networking
1 2 (2.67%) Internet
Database & Business Intelligence
1 13 (17.33%) Power BI
2 5 (6.67%) Amazon Redshift
2 5 (6.67%) BigQuery
3 4 (5.33%) Data Warehouse
4 3 (4.00%) Big Data
4 3 (4.00%) PostgreSQL
5 2 (2.67%) Oracle Reports
5 2 (2.67%) QlikView
5 2 (2.67%) SQL Server
6 1 (1.33%) CouchDB
6 1 (1.33%) Data Mining
6 1 (1.33%) MySQL
6 1 (1.33%) NoSQL
6 1 (1.33%) Oracle OWB
6 1 (1.33%) Redis
6 1 (1.33%) Relational Database
6 1 (1.33%) Riak
6 1 (1.33%) SQL Server Integration Services
6 1 (1.33%) SQL Server Reporting Services
Development Applications
1 5 (6.67%) Firebug
1 5 (6.67%) Visual Website Optimizer
2 1 (1.33%) Axure RP
2 1 (1.33%) Git (software)
2 1 (1.33%) GitLab
2 1 (1.33%) Jenkins
2 1 (1.33%) JIRA
General
1 35 (46.67%) Marketing
2 11 (14.67%) Retail
3 8 (10.67%) Banking
3 8 (10.67%) Finance
4 4 (5.33%) Advertising
5 2 (2.67%) Games
5 2 (2.67%) Investment Banking
5 2 (2.67%) Pharmaceutical
5 2 (2.67%) Publishing
6 1 (1.33%) Automotive
6 1 (1.33%) Digital Economy
6 1 (1.33%) Electronics
6 1 (1.33%) Legal
Job Titles
1 27 (36.00%) Analyst
2 19 (25.33%) Analytics Manager
3 18 (24.00%) Digital Analyst
4 13 (17.33%) Data Analyst
4 13 (17.33%) Digital Analytics Manager
5 12 (16.00%) Developer
5 12 (16.00%) Senior Analyst
6 10 (13.33%) Google Analytics Manager
7 8 (10.67%) Digital Analytics Analyst
7 8 (10.67%) Senior Data Analyst
8 7 (9.33%) Analytics Developer
8 7 (9.33%) Digital Analytics Developer
8 7 (9.33%) Digital Developer
9 5 (6.67%) AdWords Manager
9 5 (6.67%) Messaging Specialist
10 4 (5.33%) Business Intelligence Developer
11 3 (4.00%) Architect
11 3 (4.00%) Senior Architect
11 3 (4.00%) Web Analyst
12 2 (2.67%) Junior
Libraries, Frameworks & Software Standards
1 14 (18.67%) HTML
2 10 (13.33%) CSS
2 10 (13.33%) jQuery
3 7 (9.33%) HTML5
3 7 (9.33%) JSON
4 5 (6.67%) CSS3
4 5 (6.67%) DOM
5 2 (2.67%) Hibernate
5 2 (2.67%) LESS
5 2 (2.67%) Spring
6 1 (1.33%) AngularJS
6 1 (1.33%) Dojo
6 1 (1.33%) LAMP
6 1 (1.33%) LAPP Stack
6 1 (1.33%) LEMP Stack
6 1 (1.33%) Node.js
6 1 (1.33%) Regular Expression
6 1 (1.33%) Web Services
Miscellaneous
1 32 (42.67%) Analytical Skills
2 7 (9.33%) User Experience
3 6 (8.00%) Mobile App
4 5 (6.67%) Virtual Team
5 3 (4.00%) Social Media
6 2 (2.67%) Credit Risk
6 2 (2.67%) Online Banking
6 2 (2.67%) Self-Motivation
7 1 (1.33%) Algorithms
7 1 (1.33%) Analytical Mindset
7 1 (1.33%) Digital Currency
7 1 (1.33%) Digital Media
7 1 (1.33%) Greenfield Project
7 1 (1.33%) Linux Command Line
7 1 (1.33%) Marketing Technology
Operating Systems
1 1 (1.33%) Debian
1 1 (1.33%) Linux
1 1 (1.33%) Ubuntu
1 1 (1.33%) Unix
Processes & Methodologies
1 75 (100.00%) Analytics
2 25 (33.33%) Business Intelligence
3 23 (30.67%) Decision-Making
4 17 (22.67%) Visualisation
4 17 (22.67%) Web Analytics
5 15 (20.00%) E-Commerce
6 14 (18.67%) Statistics
7 13 (17.33%) Tag Management
8 12 (16.00%) Actionable Insight
8 12 (16.00%) Agile Software Development
8 12 (16.00%) Data Analysis
8 12 (16.00%) Digital Marketing
9 11 (14.67%) A/B Testing
9 11 (14.67%) CRM
9 11 (14.67%) Data Visualisation
10 10 (13.33%) Data Modelling
11 9 (12.00%) Data Science
11 9 (12.00%) Mathematics
12 8 (10.67%) Problem-Solving
13 7 (9.33%) Customer Insight
Programming Languages
1 46 (61.33%) SQL
2 28 (37.33%) JavaScript
3 16 (21.33%) Python
4 5 (6.67%) R
5 3 (4.00%) PHP
6 2 (2.67%) C#
6 2 (2.67%) Java
6 2 (2.67%) VB
7 1 (1.33%) Bash Shell
7 1 (1.33%) Erlang
7 1 (1.33%) Perl
7 1 (1.33%) T-SQL
7 1 (1.33%) VBA
Qualifications
1 13 (17.33%) Degree
2 2 (2.67%) Master's Degree
2 2 (2.67%) MBA
2 2 (2.67%) Numerate Degree
3 1 (1.33%) Computer Science Degree
Quality Assurance & Compliance
1 2 (2.67%) QA
System Software
1 1 (1.33%) Apache ZooKeeper
1 1 (1.33%) Docker
1 1 (1.33%) KVM
1 1 (1.33%) VMware Infrastructure
Systems Management
1 1 (1.33%) Ansible
1 1 (1.33%) Ganeti
1 1 (1.33%) Kubernetes
1 1 (1.33%) Marathon
1 1 (1.33%) Mesos
1 1 (1.33%) Puppet
1 1 (1.33%) Terraform
Vendors
1 42 (56.00%) Google
2 27 (36.00%) Adobe
3 17 (22.67%) Tealium
4 15 (20.00%) Tableau
5 8 (10.67%) Optimizely
6 6 (8.00%) Ensighten
6 6 (8.00%) hybris
6 6 (8.00%) Maxymiser
6 6 (8.00%) SAP
7 5 (6.67%) Oracle
7 5 (6.67%) Usabilla
8 2 (2.67%) Aprimo
8 2 (2.67%) DoubleClick
9 1 (1.33%) Informatica
9 1 (1.33%) NetBase
9 1 (1.33%) Omniture
9 1 (1.33%) Sony
9 1 (1.33%) Talend
9 1 (1.33%) Virgin Media
9 1 (1.33%) VMware