Period
to 22 February 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 22 February 2018 with a comparison to the same period in the previous 2 years.

Digital Analytics
England > London
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 692 732 779
Rank change year-on-year +40 +47 +70
Permanent jobs citing Digital Analytics 130 84 121
As % of all permanent IT jobs advertised in London 0.19% 0.12% 0.14%
As % of the Processes & Methodologies category 0.20% 0.13% 0.16%
Number of salaries quoted 105 79 71
London median annual salary £52,500 £47,500 £50,000
Median salary % change year-on-year +10.53% -5.00% -18.37%
10th Percentile £33,750 £29,600 £32,500
90th Percentile £110,000 £92,500 £70,000
England median annual salary £50,000 £47,500 £50,000
% change year-on-year +5.26% -5.00% -9.09%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 64,066 63,275 76,699
As % of all permanent IT jobs advertised in London 91.38% 90.50% 89.75%
Number of salaries quoted 52,514 53,553 65,035
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £36,250 £33,750 £33,750
90th Percentile £92,500 £90,000 £87,150
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Analytics
Job Vacancy Trend in London

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analytics in London

Digital Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analytics in London.

Salary trend for Digital Analytics in London

Digital Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analytics in London over the 6 months to 22 February 2018.

Salary histogram for Digital Analytics in London

Digital Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the London region over the 6 months to 22 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -15 19 £60,000 +60.00% 4
West London - 5 £51,250 - 5
South London -1 1 £45,000 +50.00%
Digital Analytics
England

For the 6 months to 22 February 2018, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Digital Analytics.

1 130 (100.00%) Analytics
2 74 (56.92%) Marketing
3 53 (40.77%) Google
4 46 (35.38%) Adobe
5 45 (34.62%) SQL
5 45 (34.62%) Google Analytics
6 43 (33.08%) Analytical Skills
6 43 (33.08%) Adobe Analytics
7 41 (31.54%) Digital Marketing
8 37 (28.46%) E-Commerce
9 31 (23.85%) Degree
9 31 (23.85%) Web Analytics
10 25 (19.23%) SAS
10 25 (19.23%) Data Science
11 23 (17.69%) Business Intelligence
11 23 (17.69%) Microsoft Excel
12 22 (16.92%) Retail
13 21 (16.15%) JavaScript
14 20 (15.38%) A/B Testing
15 19 (14.62%) SEO
15 19 (14.62%) Mathematics
15 19 (14.62%) Visualisation
16 18 (13.85%) Finance
17 17 (13.08%) Actionable Insight
18 16 (12.31%) Python
18 16 (12.31%) Agile Software Development
18 16 (12.31%) Tag Management
19 15 (11.54%) Scrum
19 15 (11.54%) Computer Science
19 15 (11.54%) QA

Digital Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (19.23%) SAS
2 7 (5.38%) Apache Spark
3 2 (1.54%) Jupyter
4 1 (0.77%) Apache
4 1 (0.77%) Apache Solr
4 1 (0.77%) CMS
Applications
1 23 (17.69%) Microsoft Excel
2 7 (5.38%) SPSS
3 4 (3.08%) Microsoft PowerPoint
3 4 (3.08%) Spreadsheet
4 3 (2.31%) Microsoft Office
5 1 (0.77%) Photoshop
Business Applications
1 5 (3.85%) WebTrends
2 2 (1.54%) Adobe Campaign
2 2 (1.54%) Unica
Cloud Services
1 45 (34.62%) Google Analytics
2 43 (33.08%) Adobe Analytics
3 10 (7.69%) Google Tag Manager
4 9 (6.92%) AdWords
5 3 (2.31%) Amazon AWS
6 2 (1.54%) Google Cloud Platform
7 1 (0.77%) Flurry Analytics
7 1 (0.77%) SaaS
7 1 (0.77%) Silverpop
Communications & Networking
1 10 (7.69%) Firewall
2 1 (0.77%) SMS
Database & Business Intelligence
1 7 (5.38%) Hadoop
2 6 (4.62%) Data Mining
2 6 (4.62%) Impala
3 5 (3.85%) Big Data
3 5 (3.85%) Text Mining
4 4 (3.08%) Spotfire
5 3 (2.31%) Relational Database
5 3 (2.31%) Star Schema
6 2 (1.54%) BigQuery
6 2 (1.54%) Data Warehouse
6 2 (1.54%) Endeca
6 2 (1.54%) Mixpanel
7 1 (0.77%) Apache Cassandra
7 1 (0.77%) Apache Hive
7 1 (0.77%) Data Lake
7 1 (0.77%) HBase
7 1 (0.77%) Power BI
General
1 74 (56.92%) Marketing
2 22 (16.92%) Retail
3 18 (13.85%) Finance
4 13 (10.00%) Banking
5 12 (9.23%) Advertising
6 3 (2.31%) Manufacturing
6 3 (2.31%) Pharmaceutical
7 2 (1.54%) Games
8 1 (0.77%) Multimedia
8 1 (0.77%) Publishing
8 1 (0.77%) Telecoms
Job Titles
1 32 (24.62%) Analyst
2 20 (15.38%) Consultant
3 18 (13.85%) Analytics Manager
4 12 (9.23%) Digital Analytics Manager
5 11 (8.46%) Analytics Consultant
5 11 (8.46%) Digital Analyst
5 11 (8.46%) Implementation Consultant
6 10 (7.69%) Digital Analytics Specialist
6 10 (7.69%) Head of Cybersecurity
6 10 (7.69%) Head of Security
6 10 (7.69%) Web Analyst
7 9 (6.92%) Data Analyst
8 7 (5.38%) Data Scientist
8 7 (5.38%) Digital Analytics Analyst
8 7 (5.38%) Digital Analytics Consultant
8 7 (5.38%) Junior
8 7 (5.38%) Web Manager
9 6 (4.62%) E-Commerce Analyst
9 6 (4.62%) Senior Manager
9 6 (4.62%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 14 (10.77%) HTML
2 11 (8.46%) jQuery
3 7 (5.38%) JSON
3 7 (5.38%) PRADO
3 7 (5.38%) Regular Expression
3 7 (5.38%) REST
3 7 (5.38%) SOAP
4 6 (4.62%) CSS
5 4 (3.08%) D3.js
6 3 (2.31%) XML
7 2 (1.54%) Web Services
8 1 (0.77%) HTML5
8 1 (0.77%) Kafka
8 1 (0.77%) KnockoutJS
8 1 (0.77%) Natural Language Processing
8 1 (0.77%) React
8 1 (0.77%) Twitter Bootstrap
8 1 (0.77%) XHTML
Miscellaneous
1 43 (33.08%) Analytical Skills
2 15 (11.54%) Computer Science
3 14 (10.77%) Mobile App
4 9 (6.92%) Algorithms
4 9 (6.92%) User Experience
5 5 (3.85%) Fintech
5 5 (3.85%) Social Media
6 4 (3.08%) FMCG
6 4 (3.08%) Greenfield Project
7 3 (2.31%) Digital Media
8 2 (1.54%) Data Structures
9 1 (0.77%) Credit Risk
9 1 (0.77%) Foreign Exchange (FX)
9 1 (0.77%) Marketing Technology
9 1 (0.77%) PMI
9 1 (0.77%) Social Network
9 1 (0.77%) Spread Betting
Operating Systems
1 12 (9.23%) Android
1 12 (9.23%) Apple iOS
Processes & Methodologies
1 130 (100.00%) Analytics
2 41 (31.54%) Digital Marketing
3 37 (28.46%) E-Commerce
4 31 (23.85%) Web Analytics
5 25 (19.23%) Data Science
6 23 (17.69%) Business Intelligence
7 20 (15.38%) A/B Testing
8 19 (14.62%) Mathematics
8 19 (14.62%) SEO
8 19 (14.62%) Visualisation
9 17 (13.08%) Actionable Insight
10 16 (12.31%) Agile Software Development
10 16 (12.31%) Tag Management
11 15 (11.54%) Scrum
12 14 (10.77%) Machine Learning
12 14 (10.77%) Statistics
13 13 (10.00%) Conversion Rate Optimisation
14 12 (9.23%) Acceptance Criteria
14 12 (9.23%) Cybersecurity
14 12 (9.23%) Data Stewardship
Programming Languages
1 45 (34.62%) SQL
2 21 (16.15%) JavaScript
3 16 (12.31%) Python
4 11 (8.46%) R
5 3 (2.31%) Java
5 3 (2.31%) VBA
6 1 (0.77%) C#
6 1 (0.77%) MATLAB
6 1 (0.77%) Scala
Qualifications
1 31 (23.85%) Degree
2 14 (10.77%) Numerate Degree
3 5 (3.85%) Computer Science Degree
4 3 (2.31%) PhD
5 2 (1.54%) MBA
6 1 (0.77%) PMI Certification
6 1 (0.77%) PMP
Quality Assurance & Compliance
1 15 (11.54%) QA
2 5 (3.85%) Actionable Recommendations
3 3 (2.31%) Data Quality
System Software
1 1 (0.77%) Apache Flume
Systems Management
1 1 (0.77%) Terraform
Vendors
1 53 (40.77%) Google
2 46 (35.38%) Adobe
3 13 (10.00%) Microsoft
3 13 (10.00%) Tableau
4 7 (5.38%) Omniture
5 5 (3.85%) DoubleClick
5 5 (3.85%) Hotjar
5 5 (3.85%) Tealium
6 4 (3.08%) Adthena
6 4 (3.08%) Optimizely
7 3 (2.31%) DeepCrawl
7 3 (2.31%) IBM
7 3 (2.31%) Screaming Frog
8 2 (1.54%) ATG
8 2 (1.54%) Coremetrics
8 2 (1.54%) Facebook
8 2 (1.54%) Hitwise
8 2 (1.54%) Oracle
8 2 (1.54%) Salesforce Marketing Cloud
8 2 (1.54%) Salesforce.com