Period
to 12 December 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 12 December 2017 with a comparison to the same period in the previous 2 years.

Digital Analytics
England > London
6 months to
12 Dec 2017
Same period 2016 Same period 2015
Rank 719 764 796
Rank change year-on-year +45 +32 +30
Permanent jobs citing Digital Analytics 127 79 115
As % of all permanent IT jobs advertised in London 0.17% 0.11% 0.13%
As % of the Processes & Methodologies category 0.19% 0.12% 0.15%
Number of salaries quoted 92 72 58
London median annual salary £51,250 £55,000 £50,000
Median salary % change year-on-year -6.82% +10.00% -24.53%
10th Percentile £32,500 £36,250 £36,250
90th Percentile £85,500 £92,500 £73,000
England median annual salary £45,000 £48,000 £46,000
% change year-on-year -6.25% +4.35% -29.23%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 67925 67571 78447
As % of all permanent IT jobs advertised in London 91.67% 90.62% 89.67%
Number of salaries quoted 52789 57901 66423
London median annual salary £60,000 £59,000 £55,000
Median salary % change year-on-year +1.69% +7.27% -
10th Percentile £35,000 £33,750 £33,500
90th Percentile £90,000 £89,000 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Digital Analytics
Job Vacancy Trend in London

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in London.

Job vacancy trend for Digital Analytics in London

Digital Analytics
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analytics in London.

Salary trend for Digital Analytics in London

Digital Analytics
Salary Histogram in London

The salary distribution of IT jobs citing Digital Analytics in London over the 6 months to 12 December 2017.

Salary histogram for Digital Analytics in London

Digital Analytics
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the London region over the 6 months to 12 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +9 18 £60,000 +4.35% 2
South London - 2 £62,500 -
West London - 2 £51,250 - 1
Digital Analytics
England

For the 6 months to 12 December 2017, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Digital Analytics.

1 127 (100.00%) Analytics
2 65 (51.18%) Marketing
3 56 (44.09%) Google
4 49 (38.58%) Google Analytics
5 45 (35.43%) SQL
6 43 (33.86%) Adobe
7 41 (32.28%) Adobe Analytics
8 35 (27.56%) Digital Marketing
9 33 (25.98%) Finance
9 33 (25.98%) Agile Software Development
10 32 (25.20%) Analytical Skills
11 31 (24.41%) Visualisation
12 27 (21.26%) Tableau
12 27 (21.26%) Web Analytics
13 25 (19.69%) Degree
14 23 (18.11%) Google Tag Manager
15 21 (16.54%) SEO
16 19 (14.96%) Mentoring
17 18 (14.17%) Microsoft Excel
18 17 (13.39%) E-Commerce
18 17 (13.39%) JavaScript
18 17 (13.39%) Scrum
18 17 (13.39%) Apache Spark
18 17 (13.39%) Hadoop
19 16 (12.60%) Fintech
19 16 (12.60%) Tag Management
19 16 (12.60%) Python
20 15 (11.81%) Mathematics
20 15 (11.81%) Spotfire
20 15 (11.81%) Kanban

Digital Analytics
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (13.39%) Apache Spark
2 11 (8.66%) SAS
3 3 (2.36%) Jupyter
4 1 (0.79%) CMS
4 1 (0.79%) Confluence
Applications
1 18 (14.17%) Microsoft Excel
2 4 (3.15%) Spreadsheet
3 3 (2.36%) SPSS
4 2 (1.57%) EViews
5 1 (0.79%) Microsoft PowerPoint
5 1 (0.79%) Photoshop
Business Applications
1 4 (3.15%) WebTrends
Cloud Services
1 49 (38.58%) Google Analytics
2 41 (32.28%) Adobe Analytics
3 23 (18.11%) Google Tag Manager
4 7 (5.51%) AdWords
5 4 (3.15%) Amazon AWS
6 2 (1.57%) Google Cloud Platform
6 2 (1.57%) SaaS
7 1 (0.79%) Firebase
7 1 (0.79%) Flurry Analytics
Communications & Networking
1 1 (0.79%) SMS
Database & Business Intelligence
1 17 (13.39%) Hadoop
2 15 (11.81%) Spotfire
3 6 (4.72%) Data Mining
4 5 (3.94%) Impala
4 5 (3.94%) Text Mining
5 3 (2.36%) Big Data
5 3 (2.36%) Endeca
5 3 (2.36%) Power BI
5 3 (2.36%) SQL Server
6 2 (1.57%) BigQuery
6 2 (1.57%) Data Warehouse
6 2 (1.57%) Mixpanel
7 1 (0.79%) BusinessObjects
7 1 (0.79%) Data Lake
7 1 (0.79%) QlikView
7 1 (0.79%) Snowflake Schema
7 1 (0.79%) SQL Server Reporting Services
Development Applications
1 1 (0.79%) Cucumber
1 1 (0.79%) HP UFT
1 1 (0.79%) JIRA
1 1 (0.79%) Selenium
1 1 (0.79%) Visual Website Optimizer
1 1 (0.79%) WebDriver
General
1 65 (51.18%) Marketing
2 33 (25.98%) Finance
3 12 (9.45%) Banking
4 11 (8.66%) Advertising
5 8 (6.30%) Retail
6 3 (2.36%) Games
7 1 (0.79%) Multimedia
7 1 (0.79%) Publishing
7 1 (0.79%) Telecoms
Job Titles
1 45 (35.43%) Analyst
2 28 (22.05%) Digital Analyst
3 22 (17.32%) Consultant
4 18 (14.17%) Analytics Consultant
4 18 (14.17%) Digital Analytics Consultant
5 15 (11.81%) Data Analyst
6 14 (11.02%) Web Analyst
7 13 (10.24%) Digital Insight Analyst
7 13 (10.24%) Insight Analyst
8 11 (8.66%) Analytics Manager
8 11 (8.66%) Data Insight Analyst
8 11 (8.66%) Insight Data Analyst
9 9 (7.09%) Digital Analytics Analyst
9 9 (7.09%) Digital Analytics Manager
10 7 (5.51%) Data Scientist
10 7 (5.51%) Digital Analytics Specialist
10 7 (5.51%) Senior Manager
11 6 (4.72%) Junior
11 6 (4.72%) Senior Analytics Manager
11 6 (4.72%) Senior Digital Analytics Manager
Libraries, Frameworks & Software Standards
1 15 (11.81%) D3.js
2 14 (11.02%) HTML
3 11 (8.66%) jQuery
4 7 (5.51%) JSON
4 7 (5.51%) PRADO
4 7 (5.51%) Regular Expression
4 7 (5.51%) REST
4 7 (5.51%) SOAP
5 4 (3.15%) Web Services
6 2 (1.57%) CSS
7 1 (0.79%) Natural Language Processing
7 1 (0.79%) XML
Miscellaneous
1 32 (25.20%) Analytical Skills
2 16 (12.60%) Fintech
3 14 (11.02%) Mobile App
4 10 (7.87%) Computer Science
4 10 (7.87%) User Experience
5 7 (5.51%) Social Media
6 6 (4.72%) Algorithms
7 3 (2.36%) FMCG
8 2 (1.57%) Data Structures
8 2 (1.57%) Robotics
8 2 (1.57%) Tandem
9 1 (0.79%) Credit Risk
9 1 (0.79%) Digital Media
9 1 (0.79%) Foreign Exchange (FX)
9 1 (0.79%) Greenfield Project
9 1 (0.79%) Management Information System
9 1 (0.79%) PMI
9 1 (0.79%) Social Network
9 1 (0.79%) Spread Betting
Operating Systems
1 1 (0.79%) Android
1 1 (0.79%) Apple iOS
Processes & Methodologies
1 127 (100.00%) Analytics
2 35 (27.56%) Digital Marketing
3 33 (25.98%) Agile Software Development
4 31 (24.41%) Visualisation
5 27 (21.26%) Web Analytics
6 21 (16.54%) SEO
7 19 (14.96%) Mentoring
8 17 (13.39%) E-Commerce
8 17 (13.39%) Scrum
9 16 (12.60%) Tag Management
10 15 (11.81%) Actionable Insight
10 15 (11.81%) Kanban
10 15 (11.81%) Mathematics
11 14 (11.02%) Asset Management
11 14 (11.02%) Business Intelligence
12 12 (9.45%) Customer Analytics
12 12 (9.45%) Machine Learning
13 11 (8.66%) Data Analysis
14 10 (7.87%) A/B Testing
14 10 (7.87%) Statistics
Programming Languages
1 45 (35.43%) SQL
2 17 (13.39%) JavaScript
3 16 (12.60%) Python
4 7 (5.51%) R
5 2 (1.57%) Java
6 1 (0.79%) MATLAB
6 1 (0.79%) T-SQL
6 1 (0.79%) VBA
Qualifications
1 25 (19.69%) Degree
2 5 (3.94%) Computer Science Degree
3 3 (2.36%) Numerate Degree
4 2 (1.57%) MBA
5 1 (0.79%) ISEB
5 1 (0.79%) ISTQB
5 1 (0.79%) PMI Certification
5 1 (0.79%) PMP
Quality Assurance & Compliance
1 6 (4.72%) Actionable Recommendations
2 5 (3.94%) QA
3 1 (0.79%) Data Quality
Vendors
1 56 (44.09%) Google
2 43 (33.86%) Adobe
3 27 (21.26%) Tableau
4 11 (8.66%) Omniture
5 10 (7.87%) Alias
6 8 (6.30%) Microsoft
7 5 (3.94%) DoubleClick
7 5 (3.94%) Tealium
8 4 (3.15%) Adthena
8 4 (3.15%) Coremetrics
9 3 (2.36%) ATG
9 3 (2.36%) Optimizely
9 3 (2.36%) Oracle
10 2 (1.57%) Hotjar
10 2 (1.57%) Salesforce Marketing Cloud
10 2 (1.57%) Salesforce.com
10 2 (1.57%) Teradata
11 1 (0.79%) Ensighten
11 1 (0.79%) Facebook
11 1 (0.79%) Hitwise