B2C (Business-to-Consumer)
England > London
The table below provides summary statistics and salary benchmarking for jobs advertised in London requiring B2C skills. It covers permanent job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 30 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 313 | 358 | 323 |
| Rank change year-on-year | +45 | -35 | +71 |
| Permanent jobs citing B2C | 62 | 73 | 121 |
| As % of all permanent jobs in London | 0.45% | 0.46% | 0.68% |
| As % of the Processes & Methodologies category | 0.51% | 0.49% | 0.73% |
| Number of salaries quoted | 52 | 44 | 102 |
| 10th Percentile | £56,000 | £61,250 | £55,000 |
| 25th Percentile | £73,750 | £72,500 | £62,500 |
| Median annual salary (50th Percentile) | £100,000 | £87,500 | £80,000 |
| Median % change year-on-year | +14.29% | +9.38% | +10.34% |
| 75th Percentile | - | £95,000 | £95,000 |
| 90th Percentile | £115,875 | £107,500 | £97,500 |
| England median annual salary | £60,000 | £65,000 | £51,000 |
| % change year-on-year | -7.69% | +27.45% | -24.44% |
All Process & Methodology Skills
London
B2C falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in London.
| Permanent vacancies with a requirement for process or methodology skills | 12,162 | 14,894 | 16,488 |
| As % of all permanent jobs advertised in London | 88.56% | 94.33% | 92.94% |
| Number of salaries quoted | 7,768 | 8,375 | 13,273 |
| 10th Percentile | £36,250 | £42,881 | £42,000 |
| 25th Percentile | £51,250 | £56,250 | £56,250 |
| Median annual salary (50th Percentile) | £74,000 | £75,000 | £75,000 |
| Median % change year-on-year | -1.33% | - | - |
| 75th Percentile | £95,000 | £97,500 | £95,000 |
| 90th Percentile | £117,500 | £120,000 | £116,250 |
| England median annual salary | £55,000 | £60,000 | £60,000 |
| % change year-on-year | -8.33% | - | -4.00% |
B2C
Job Vacancy Trend in London
Historical trend showing the proportion of permanent IT job postings citing B2C relative to all permanent IT jobs advertised in London.
B2C
Salary Trend in London
Salary distribution trend for jobs in London citing B2C.
B2C
Salary Histogram in London
Salary distribution for jobs citing B2C in London over the 6 months to 30 December 2025.
B2C
Job Locations in London
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the London region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Central London | +44 | 4 | - | - | 23 |
| B2C England |
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B2C
Co-Occurring Skills & Capabilities in London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: