Period
to 1 April 2020

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 1 April 2020 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
UK > England
6 months to
1 Apr 2020
Same period 2019 Same period 2018
Rank 487 524 540
Rank change year-on-year +37 +16 -16
Permanent jobs citing B2C 571 728 822
As % of all permanent jobs advertised in England 0.53% 0.53% 0.50%
As % of the Processes & Methodologies category 0.57% 0.58% 0.54%
Number of salaries quoted 432 563 677
Median annual salary £57,500 £57,500 £55,000
Median salary % change year-on-year - +4.55% -8.33%
10th Percentile £37,500 £33,980 £32,500
90th Percentile £83,625 £92,500 £89,125
UK median annual salary £57,500 £57,500 £55,000
% change year-on-year - +4.55% -8.33%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 99,715 126,554 151,995
As % of all permanent IT jobs advertised in England 91.97% 92.20% 92.18%
Number of salaries quoted 79,654 100,705 124,840
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +2.04%
10th Percentile £31,250 £30,000 £29,250
90th Percentile £90,000 £85,000 £82,500
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +5.26%

B2C
Job Vacancy Trend in England

Job postings citing B2C as a proportion of all IT jobs advertised in England.

Job vacancy trend for B2C in England

B2C
Salary Trend in England

3-month moving average salary quoted in jobs citing B2C in England.

Salary trend for B2C in England

B2C
Salary Histogram in England

Salary distribution for jobs citing B2C in England over the 6 months to 1 April 2020.

Salary histogram for B2C in England

B2C
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2C within the England region over the 6 months to 1 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +53 349 £60,000 -7.69% 29
South East +16 77 £50,000 -2.91% 4
East of England +71 73 £52,500 - 1
Midlands +51 29 £40,500 -29.57% 9
South West +2 21 £40,000 -11.11% 4
North of England +31 20 £55,000 +22.22% 11
West Midlands +33 17 £40,500 -16.92% 8
North West +21 16 £57,500 +21.05% 3
East Midlands +32 12 £40,750 -41.79% 1
North East - 3 £42,500 -
Yorkshire +22 1 £30,000 -20.00% 8
B2C
UK

For the 6 months to 1 April 2020, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for B2C.

1 314 (54.99%) Agile Software Development
2 277 (48.51%) B2B
3 172 (30.12%) E-Commerce
4 146 (25.57%) User Experience
5 143 (25.04%) Scrum
6 127 (22.24%) Retail
7 110 (19.26%) Marketing
8 106 (18.56%) SQL
9 105 (18.39%) HTML
10 103 (18.04%) Finance
11 101 (17.69%) Azure
12 99 (17.34%) JavaScript
13 88 (15.41%) CSS
14 83 (14.54%) Project Management
15 79 (13.84%) SDLC
16 78 (13.66%) Analytical Skills
16 78 (13.66%) Stakeholder Management
16 78 (13.66%) .NET
17 74 (12.96%) AWS
18 73 (12.78%) Analytics
19 70 (12.26%) Degree
20 69 (12.08%) C#
20 69 (12.08%) Wireframes
21 68 (11.91%) Problem-Solving
21 68 (11.91%) TDD
22 62 (10.86%) User Stories
23 59 (10.33%) DevOps
23 59 (10.33%) iPad
24 57 (9.98%) Git (software)
25 52 (9.11%) Adobe

B2C
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (5.78%) CMS
2 24 (4.20%) Confluence
3 21 (3.68%) WordPress
4 18 (3.15%) Apache
5 13 (2.28%) SharePoint
6 9 (1.58%) IIS
7 6 (1.05%) Elasticsearch
8 4 (0.70%) MS Exchange
9 3 (0.53%) Drupal
9 3 (0.53%) Sitecore CMS
10 2 (0.35%) Apache Solr
10 2 (0.35%) Tomcat
10 2 (0.35%) Umbraco
11 1 (0.18%) SAS
11 1 (0.18%) Sitefinity
11 1 (0.18%) TPMS
Applications
1 35 (6.13%) Sketch
2 16 (2.80%) Adobe Illustrator
3 13 (2.28%) Microsoft Excel
4 11 (1.93%) Photoshop
5 7 (1.23%) InVision
5 7 (1.23%) Microsoft PowerPoint
6 5 (0.88%) Microsoft Office
6 5 (0.88%) Zeplin
7 2 (0.35%) Adobe XD
7 2 (0.35%) Figma
7 2 (0.35%) MS Visio
8 1 (0.18%) Adobe After Effects
8 1 (0.18%) Adobe Creative Suite
8 1 (0.18%) Adobe Premiere
8 1 (0.18%) Chatbot
8 1 (0.18%) InDesign
8 1 (0.18%) OmniGraffle
8 1 (0.18%) SPSS
Business Applications
1 29 (5.08%) Magento
2 14 (2.45%) SAP CRM
2 14 (2.45%) SAP Hybris
3 8 (1.40%) Shopify
4 4 (0.70%) Adobe Campaign
4 4 (0.70%) Dynamics AX
4 4 (0.70%) Dynamics CRM
4 4 (0.70%) FastStats
4 4 (0.70%) Unica
5 2 (0.35%) SAP ERP
6 1 (0.18%) Sprinklr
Cloud Services
1 101 (17.69%) Azure
2 74 (12.96%) AWS
3 37 (6.48%) SaaS
4 23 (4.03%) PaaS
5 17 (2.98%) Google Analytics
5 17 (2.98%) Office 365
6 16 (2.80%) Azure Active Directory
7 15 (2.63%) Serverless
8 12 (2.10%) Salesforce Service Cloud
9 11 (1.93%) IaaS
10 8 (1.40%) Adobe Creative Cloud
11 7 (1.23%) Dynamics 365
12 6 (1.05%) GCP
13 5 (0.88%) Amazon EC2
13 5 (0.88%) Azure ExpressRoute
14 4 (0.70%) OneDrive
14 4 (0.70%) OpenShift
14 4 (0.70%) Power Platform
14 4 (0.70%) Responsys
14 4 (0.70%) Silverpop
Communications & Networking
1 13 (2.28%) Broadband
2 8 (1.40%) Extranet
3 7 (1.23%) TCP/IP
4 4 (0.70%) HTTP
4 4 (0.70%) Internet
4 4 (0.70%) LAN
4 4 (0.70%) Skype
4 4 (0.70%) VPN
4 4 (0.70%) WAN
4 4 (0.70%) Wi-Fi
4 4 (0.70%) Wireless
5 3 (0.53%) 2G
5 3 (0.53%) 3G
5 3 (0.53%) 4G
5 3 (0.53%) MVNO
5 3 (0.53%) PBX
6 2 (0.35%) DNS
7 1 (0.18%) BGP
7 1 (0.18%) DHCP
7 1 (0.18%) SAN
Database & Business Intelligence
1 45 (7.88%) SQL Server
2 36 (6.30%) MySQL
3 9 (1.58%) Azure SQL Database
3 9 (1.58%) Relational Database
4 8 (1.40%) SQL Server 2008
4 8 (1.40%) SQL Server 2012
5 5 (0.88%) Amazon RDS
6 4 (0.70%) MariaDB
6 4 (0.70%) Power BI
7 3 (0.53%) Big Data
7 3 (0.53%) RDBMS
7 3 (0.53%) Redis
8 2 (0.35%) BigQuery
8 2 (0.35%) Couchbase
8 2 (0.35%) Data Warehouse
8 2 (0.35%) MongoDB
9 1 (0.18%) Looker
9 1 (0.18%) Mixpanel
9 1 (0.18%) Oracle Database
9 1 (0.18%) QGIS
Development Applications
1 57 (9.98%) Git (software)
2 36 (6.30%) JIRA
3 17 (2.98%) Selenium
4 16 (2.80%) Visual Studio
5 10 (1.75%) SpecFlow
6 9 (1.58%) NUnit
7 8 (1.40%) gulp
7 8 (1.40%) Team Foundation Server
7 8 (1.40%) TeamCity
8 7 (1.23%) Axure RP
8 7 (1.23%) SQL Server Management Studio (SSMS)
9 5 (0.88%) Balsamiq
10 4 (0.70%) Bugzilla
10 4 (0.70%) Cypress.io
10 4 (0.70%) Eclipse
10 4 (0.70%) Jasmine
10 4 (0.70%) Jenkins
10 4 (0.70%) Octopus Deploy
10 4 (0.70%) WebDriver
10 4 (0.70%) Zephyr
General
1 127 (22.24%) Retail
2 110 (19.26%) Marketing
3 103 (18.04%) Finance
4 32 (5.60%) Games
5 21 (3.68%) Law
6 15 (2.63%) Banking
6 15 (2.63%) Publishing
7 13 (2.28%) Electronics
7 13 (2.28%) Telecoms
8 11 (1.93%) Advertising
9 10 (1.75%) Back Office
10 8 (1.40%) Retail Finance
11 4 (0.70%) Automotive
12 3 (0.53%) Legal
13 1 (0.18%) Billing
13 1 (0.18%) Local Government
13 1 (0.18%) Music Industry
13 1 (0.18%) Online Betting
13 1 (0.18%) Retail Banking
Job Titles
1 134 (23.47%) Developer
2 82 (14.36%) Product Manager
3 70 (12.26%) Designer
4 52 (9.11%) UX Designer
5 45 (7.88%) Front End Developer (Client-Side Developer)
6 43 (7.53%) Analyst
7 42 (7.36%) Project Manager
8 41 (7.18%) Architect
9 40 (7.01%) .NET Developer
10 38 (6.65%) Software Developer
11 35 (6.13%) E-Commerce Manager
12 28 (4.90%) Business Analyst
12 28 (4.90%) UI Designer
13 26 (4.55%) Full Stack Developer
14 25 (4.38%) Applications Manager
15 24 (4.20%) Senior Designer
15 24 (4.20%) Senior Manager
16 23 (4.03%) Delivery Manager
16 23 (4.03%) E-Commerce Project Manager
16 23 (4.03%) Senior UX Designer
Libraries, Frameworks & Software Standards
1 105 (18.39%) HTML
2 88 (15.41%) CSS
3 78 (13.66%) .NET
4 50 (8.76%) React
5 48 (8.41%) jQuery
6 44 (7.71%) AngularJS
7 42 (7.36%) Web Services
8 39 (6.83%) Node.js
9 28 (4.90%) HTML5
10 27 (4.73%) ASP.NET
11 25 (4.38%) .NET Framework
12 22 (3.85%) CSS3
12 22 (3.85%) RESTful
13 21 (3.68%) Velocity
14 20 (3.50%) REST
15 18 (3.15%) ASP.NET MVC
15 18 (3.15%) JSON
16 17 (2.98%) Redux
17 16 (2.80%) Entity Framework
17 16 (2.80%) LAMP
Miscellaneous
1 146 (25.57%) User Experience
2 78 (13.66%) Analytical Skills
3 59 (10.33%) iPad
4 47 (8.23%) Mobile App
5 19 (3.33%) Smartphone
6 16 (2.80%) Enterprise Software
7 10 (1.75%) Virtual Team
8 9 (1.58%) Greenfield Project
8 9 (1.58%) Self-Motivation
9 6 (1.05%) Management Information System
9 6 (1.05%) Video on Demand
9 6 (1.05%) Video\Live Streaming
10 5 (0.88%) Algorithms
10 5 (0.88%) Data Centre
10 5 (0.88%) Foreign Exchange (FX)
10 5 (0.88%) Social Media
11 4 (0.70%) Anti-Piracy
11 4 (0.70%) Replication
12 3 (0.53%) Clustering
12 3 (0.53%) Taxonomies
Operating Systems
1 37 (6.48%) Linux
2 26 (4.55%) Windows
3 19 (3.33%) Android
3 19 (3.33%) Apple iOS
Processes & Methodologies
1 314 (54.99%) Agile Software Development
2 277 (48.51%) B2B
3 172 (30.12%) E-Commerce
4 143 (25.04%) Scrum
5 83 (14.54%) Project Management
6 79 (13.84%) SDLC
7 78 (13.66%) Stakeholder Management
8 73 (12.78%) Analytics
9 69 (12.08%) Wireframes
10 68 (11.91%) Problem-Solving
10 68 (11.91%) TDD
11 62 (10.86%) User Stories
12 59 (10.33%) DevOps
13 51 (8.93%) Product Management
14 50 (8.76%) Product Roadmap
15 49 (8.58%) Project Delivery
16 44 (7.71%) BDD
16 44 (7.71%) Software Delivery
17 42 (7.36%) Computer Science
17 42 (7.36%) Test Automation
Programming Languages
1 106 (18.56%) SQL
2 99 (17.34%) JavaScript
3 69 (12.08%) C#
4 36 (6.30%) Java
5 35 (6.13%) PHP
6 20 (3.50%) C
7 17 (2.98%) PowerShell
8 14 (2.45%) Python
8 14 (2.45%) T-SQL
9 10 (1.75%) TypeScript
10 6 (1.05%) VB.NET
11 5 (0.88%) ES6
12 4 (0.70%) Bash Shell
12 4 (0.70%) Perl
12 4 (0.70%) VBA
13 2 (0.35%) Java 8
13 2 (0.35%) Kotlin
13 2 (0.35%) PL/SQL
14 1 (0.18%) Elm
14 1 (0.18%) ES7
Qualifications
1 70 (12.26%) Degree
2 29 (5.08%) Computer Science Degree
3 12 (2.10%) PMP
4 8 (1.40%) PMI Certification
5 7 (1.23%) CCNA
5 7 (1.23%) Cisco Certification
5 7 (1.23%) PRINCE2 Practitioner
6 4 (0.70%) Master's Degree
7 2 (0.35%) TOGAF Certification
8 1 (0.18%) CISM
8 1 (0.18%) CISSP
8 1 (0.18%) CompTIA Security+
8 1 (0.18%) GIAC
8 1 (0.18%) GSEC
8 1 (0.18%) ITIL Certification
8 1 (0.18%) Microsoft Certification
8 1 (0.18%) Numerate Degree
8 1 (0.18%) SANS
Quality Assurance & Compliance
1 49 (8.58%) QA
2 11 (1.93%) GDPR
3 10 (1.75%) SLA
4 6 (1.05%) PCI DSS
4 6 (1.05%) WCAG
5 4 (0.70%) HIPAA
6 3 (0.53%) ISO/IEC 27001
System Software
1 23 (4.03%) Docker
2 16 (2.80%) Active Directory
3 8 (1.40%) Hyper-V
4 7 (1.23%) VMware Infrastructure
Systems Management
1 19 (3.33%) Kubernetes
2 5 (0.88%) Single Sign-On
3 4 (0.70%) Microsoft Intune
4 3 (0.53%) Ansible
4 3 (0.53%) Docker Swarm
4 3 (0.53%) MIIS
4 3 (0.53%) Terraform
5 1 (0.18%) Kibana
5 1 (0.18%) logstash
5 1 (0.18%) MOM
5 1 (0.18%) Puppet
Vendors
1 52 (9.11%) Adobe
2 48 (8.41%) Salesforce.com
3 47 (8.23%) hybris
4 41 (7.18%) SAP
5 34 (5.95%) Microsoft
6 26 (4.55%) Google
7 23 (4.03%) Demandware
8 20 (3.50%) Oracle
9 17 (2.98%) Salesforce Marketing Cloud
10 9 (1.58%) Sitecore
10 9 (1.58%) Tableau
11 8 (1.40%) Apttus
11 8 (1.40%) Conga
11 8 (1.40%) DocuSign
11 8 (1.40%) VMware
12 7 (1.23%) Elastic Path
13 5 (0.88%) Citrix
13 5 (0.88%) Facebook
14 4 (0.70%) Avaya
14 4 (0.70%) Percona