Digital Marketing Specialist Jobs in the UK excluding London

Digital Marketing Specialist
UK > UK excluding London

The median Digital Marketing Specialist salary in the UK excluding London is £43,000 per year, according to job vacancies posted during the 6 months leading to 12 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
12 May 2025
Same period 2024 Same period 2023
Rank 579 - 752
Rank change year-on-year - - +95
Permanent jobs requiring a Digital Marketing Specialist 7 0 2
As % of all permanent jobs advertised in the UK excluding London 0.018% - 0.003%
As % of the Job Titles category 0.020% - 0.004%
Number of salaries quoted 4 0 2
10th Percentile - - £30,400
25th Percentile £31,750 - £31,375
Median annual salary (50th Percentile) £43,000 - £34,500
Median % change year-on-year - - -42.50%
75th Percentile £56,563 - £37,375
90th Percentile £57,125 - £38,200
UK median annual salary £43,000 - £34,500
% change year-on-year - - -42.50%

All Permanent IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK excluding London with a recognized job title 35,502 67,301 53,387
% of permanent jobs with a recognized job title 90.58% 94.80% 89.17%
Number of salaries quoted 18,783 47,644 30,431
10th Percentile £27,377 £26,750 £29,750
25th Percentile £37,574 £35,000 £38,750
Median annual salary (50th Percentile) £52,000 £50,000 £53,000
Median % change year-on-year +4.00% -5.66% +6.00%
75th Percentile £65,000 £63,750 £68,750
90th Percentile £77,500 £76,250 £81,250
UK median annual salary £57,000 £52,500 £60,000
% change year-on-year +8.57% -12.50% -

Digital Marketing Specialist
Job Vacancy Trend in the UK excluding London

Job postings that featured Digital Marketing Specialist in the job title as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Digital Marketing Specialist in the UK excluding London

Digital Marketing Specialist
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Digital Marketing Specialist in the UK excluding London.

Salary trend for Digital Marketing Specialist in the UK excluding London

Digital Marketing Specialist
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Digital Marketing Specialist in the UK excluding London over the 6 months to 12 May 2025.

Salary histogram for Digital Marketing Specialist in the UK excluding London

Digital Marketing Specialist
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Specialist within the UK excluding London region over the 6 months to 12 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West - 3 - -
North of England - 3 - -
East of England - 2 £33,500 -
Midlands - 2 £53,750 -
East Midlands - 1 £55,000 -
West Midlands - 1 £52,500 -
Digital Marketing Specialist
UK

Digital Marketing Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities in the UK excluding London

For the 6 months to 12 May 2025, Digital Marketing Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region featuring Digital Marketing Specialist in the job title.

1 7 (100.00%) Marketing
1 7 (100.00%) Digital Marketing
2 6 (85.71%) Analytics
2 6 (85.71%) Google Analytics
2 6 (85.71%) SEO
2 6 (85.71%) Google
3 4 (57.14%) Analytical Skills
4 3 (42.86%) MailChimp
4 3 (42.86%) Motion Graphics
4 3 (42.86%) WordPress
4 3 (42.86%) Copywriting
4 3 (42.86%) Blog
4 3 (42.86%) Social Media
4 3 (42.86%) Automotive
4 3 (42.86%) Advertising
4 3 (42.86%) CMS
4 3 (42.86%) Social Skills
5 2 (28.57%) Ahrefs
5 2 (28.57%) Analytical Mindset
5 2 (28.57%) Problem-Solving
5 2 (28.57%) Marketing Automation
5 2 (28.57%) Algorithms
6 1 (14.29%) Campaign Management
6 1 (14.29%) Marketing Strategy
6 1 (14.29%) Customer Engagement
6 1 (14.29%) SaaS
6 1 (14.29%) Web Development
6 1 (14.29%) Graphic Design
6 1 (14.29%) Pay per click
6 1 (14.29%) Finance

Digital Marketing Specialist Skill Set
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (42.86%) CMS
1 3 (42.86%) WordPress
Cloud Services
1 6 (85.71%) Google Analytics
2 3 (42.86%) MailChimp
3 1 (14.29%) Google Ads
3 1 (14.29%) SaaS
Communications & Networking
1 1 (14.29%) SMS
General
1 7 (100.00%) Marketing
2 4 (57.14%) Analytical Skills
3 3 (42.86%) Advertising
3 3 (42.86%) Automotive
3 3 (42.86%) Social Skills
4 1 (14.29%) Finance
Miscellaneous
1 3 (42.86%) Blog
1 3 (42.86%) Motion Graphics
1 3 (42.86%) Social Media
2 2 (28.57%) Algorithms
2 2 (28.57%) Analytical Mindset
3 1 (14.29%) Graphic Design
Processes & Methodologies
1 7 (100.00%) Digital Marketing
2 6 (85.71%) Analytics
2 6 (85.71%) SEO
3 3 (42.86%) Copywriting
4 2 (28.57%) Marketing Automation
4 2 (28.57%) Problem-Solving
5 1 (14.29%) A/B Testing
5 1 (14.29%) B2B
5 1 (14.29%) B2B Marketing
5 1 (14.29%) Conversion Rate Optimisation
5 1 (14.29%) Customer Acquisition
5 1 (14.29%) Customer Engagement
5 1 (14.29%) Data-Driven Decision Making
5 1 (14.29%) Decision-Making
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Pay per click
5 1 (14.29%) Personalization
5 1 (14.29%) Remarketing
5 1 (14.29%) Web Design
5 1 (14.29%) Web Development
Vendors
1 6 (85.71%) Google
2 2 (28.57%) Ahrefs