B2B Jobs in the UK excluding London

Business-to-Business (B2B)
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 16 July 2025, comparing them to the same period in the previous two years.

6 months to
16 Jul 2025
Same period 2024 Same period 2023
Rank 165 225 284
Rank change year-on-year +60 +59 +65
Permanent jobs citing B2B 834 880 579
As % of all permanent jobs advertised in the UK excluding London 1.93% 1.17% 1.14%
As % of the Processes & Methodologies category 2.20% 1.46% 1.19%
Number of salaries quoted 398 544 398
10th Percentile £26,250 £25,500 £26,250
25th Percentile £28,822 £28,119 £35,125
Median annual salary (50th Percentile) £35,000 £40,000 £50,000
Median % change year-on-year -12.50% -20.00% -13.04%
75th Percentile £52,313 £60,000 £69,313
90th Percentile £69,125 £83,750 £88,750
UK median annual salary £42,500 £47,500 £60,000
% change year-on-year -10.53% -20.83% -1.64%

All Process and Methodology Skills
UK excluding London

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 37,921 60,453 48,550
As % of all permanent jobs advertised in the UK excluding London 87.79% 80.49% 95.70%
Number of salaries quoted 19,528 40,416 27,929
10th Percentile £25,750 £27,500 £30,500
25th Percentile £32,951 £36,250 £40,000
Median annual salary (50th Percentile) £50,000 £50,000 £55,000
Median % change year-on-year - -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £78,750 £78,750 £81,250
UK median annual salary £55,000 £55,000 £60,249
% change year-on-year - -8.71% +0.42%

B2B
Job Vacancy Trend in the UK excluding London

Job postings citing B2B as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for B2B in the UK excluding London

B2B
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing B2B in the UK excluding London.

Salary trend for B2B in the UK excluding London

B2B
Salary Histogram in the UK excluding London

Salary distribution for jobs citing B2B in the UK excluding London over the 6 months to 16 July 2025.

Salary histogram for B2B in the UK excluding London

B2B
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK excluding London region over the 6 months to 16 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +50 241 £40,000 -3.61% 286
South East +69 210 £40,000 +8.84% 478
Midlands +78 199 £30,580 -23.66% 175
West Midlands +80 157 £30,580 -12.63% 109
Yorkshire +60 156 £55,000 +22.22% 105
South West +21 82 £35,000 -6.67% 102
North West -6 74 £38,750 -6.02% 155
East of England +41 57 £42,500 -2.30% 130
East Midlands +27 40 £28,250 -47.44% 64
Scotland +71 27 £31,500 -18.71% 50
North East +46 15 £40,000 +6.67% 29
Wales +28 10 £36,250 -30.95% 27
Northern Ireland +46 8 £30,000 -68.42% 13
B2B
UK

B2B
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (1.92%) CMS
2 10 (1.20%) WordPress
3 2 (0.24%) Confluence
3 2 (0.24%) SharePoint
4 1 (0.12%) Headless CMS
4 1 (0.12%) Microsoft Exchange
4 1 (0.12%) Moodle
4 1 (0.12%) Strapi
4 1 (0.12%) Totara
4 1 (0.12%) Umbraco
Applications
1 169 (20.26%) Microsoft Office
2 37 (4.44%) Microsoft Excel
3 8 (0.96%) Adobe Creative Suite
3 8 (0.96%) Microsoft PowerPoint
4 5 (0.60%) Photoshop
5 2 (0.24%) Adobe Illustrator
6 1 (0.12%) Chatbot
6 1 (0.12%) InDesign
6 1 (0.12%) Spreadsheet
Business Applications
1 76 (9.11%) Salesforce CRM
2 7 (0.84%) Magento
3 6 (0.72%) Shopify
4 4 (0.48%) NetSuite
4 4 (0.48%) Payment Gateway
5 3 (0.36%) Dynamics CRM
6 2 (0.24%) Sage 200
7 1 (0.12%) Dynamics NAV
Cloud Services
1 140 (16.79%) SaaS
2 68 (8.15%) Azure
3 57 (6.83%) AWS
4 29 (3.48%) Azure AI
4 29 (3.48%) Power Platform
5 16 (1.92%) Azure Service Bus
5 16 (1.92%) GCP
5 16 (1.92%) PaaS
6 15 (1.80%) Azure DevOps
6 15 (1.80%) Entra ID
6 15 (1.80%) Google Ads
6 15 (1.80%) Power Automate
6 15 (1.80%) Vertex AI
7 14 (1.68%) Azure API Management
7 14 (1.68%) Azure ExpressRoute
7 14 (1.68%) Azure Key Vault
7 14 (1.68%) Azure Monitor
7 14 (1.68%) Azure Synapse Analytics
7 14 (1.68%) IaaS
7 14 (1.68%) Microsoft 365
Communications & Networking
1 139 (16.67%) Broadband
2 137 (16.43%) Wi-Fi
3 128 (15.35%) Ethernet
4 36 (4.32%) SD-WAN
4 36 (4.32%) WAN
5 21 (2.52%) 5G
6 17 (2.04%) Firewall
7 16 (1.92%) VPN
8 14 (1.68%) DNS
9 13 (1.56%) Internet
10 3 (0.36%) VoIP
11 2 (0.24%) 4G
11 2 (0.24%) HTTP
11 2 (0.24%) Intranet
11 2 (0.24%) IPv4
11 2 (0.24%) IPv6
11 2 (0.24%) LoRaWAN
11 2 (0.24%) Network Security
11 2 (0.24%) Wireless
12 1 (0.12%) Cisco Firepower
Database & Business Intelligence
1 31 (3.72%) MySQL
2 28 (3.36%) Power BI
3 14 (1.68%) Data Lake
4 6 (0.72%) Crystal Reports
5 5 (0.60%) SQL Server
6 3 (0.36%) Azure SQL Database
7 2 (0.24%) Amazon RDS
7 2 (0.24%) Elasticsearch
7 2 (0.24%) Redis
8 1 (0.12%) Amazon Aurora
8 1 (0.12%) DynamoDB
8 1 (0.12%) GIS
8 1 (0.12%) PostgreSQL
8 1 (0.12%) Relational Database
Development Applications
1 20 (2.40%) JIRA
2 18 (2.16%) Git
3 4 (0.48%) Visual Studio
4 3 (0.36%) Appium
4 3 (0.36%) PHPUnit
4 3 (0.36%) Selenium
4 3 (0.36%) WebDriver
5 1 (0.12%) Bitbucket
5 1 (0.12%) Sourcetree
5 1 (0.12%) TestComplete
General
1 305 (36.57%) Social Skills
2 214 (25.66%) Marketing
3 176 (21.10%) Telecoms
4 171 (20.50%) Presentation Skills
5 112 (13.43%) Finance
6 89 (10.67%) Analytical Skills
7 54 (6.47%) Legal
8 51 (6.12%) Retail
9 50 (6.00%) Inclusion and Diversity
10 36 (4.32%) Organisational Skills
11 34 (4.08%) Electronics
12 32 (3.84%) Law
13 27 (3.24%) Advertising
14 25 (3.00%) Public Sector
15 24 (2.88%) Billing
16 22 (2.64%) Manufacturing
17 19 (2.28%) Automotive
18 11 (1.32%) Brand Awareness
18 11 (1.32%) Publishing
19 9 (1.08%) Aerospace
Job Titles
1 229 (27.46%) Development Manager
2 228 (27.34%) Business Development Manager
2 228 (27.34%) Business Manager
3 72 (8.63%) Senior
4 59 (7.07%) Sales Manager
5 54 (6.47%) Lead
6 38 (4.56%) Sales Executive
7 37 (4.44%) Support Engineer
7 37 (4.44%) Technical Support
8 36 (4.32%) Developer
9 35 (4.20%) Sales Representative
10 31 (3.72%) Product Manager
11 29 (3.48%) Technical Engineer
11 29 (3.48%) Technical Support Engineer
12 28 (3.36%) Operations Manager
13 27 (3.24%) Marketing Manager
14 24 (2.88%) Project Manager
15 23 (2.76%) Account Executive
16 22 (2.64%) Marketing Executive
16 22 (2.64%) Sales Operations Manager
Libraries, Frameworks & Software Standards
1 31 (3.72%) .NET
2 20 (2.40%) HTML
3 18 (2.16%) CSS
4 14 (1.68%) Middleware
5 12 (1.44%) Node.js
6 11 (1.32%) REST
7 9 (1.08%) Blazor
8 7 (0.84%) React
9 6 (0.72%) Express.js
10 5 (0.60%) XML
11 4 (0.48%) Jest
12 3 (0.36%) AngularJS
12 3 (0.36%) Bootstrap
12 3 (0.36%) HTML5
12 3 (0.36%) jQuery
12 3 (0.36%) LAMP
12 3 (0.36%) Laravel
12 3 (0.36%) Playwright
12 3 (0.36%) RESTful
13 2 (0.24%) WPF
Miscellaneous
1 187 (22.42%) Social Media
2 63 (7.55%) Self-Motivation
3 52 (6.24%) Onboarding
4 19 (2.28%) Self-Driving Car
5 17 (2.04%) Driving Licence
6 15 (1.80%) AI Agents
6 15 (1.80%) Data Centre
6 15 (1.80%) NHS
7 13 (1.56%) Blog
7 13 (1.56%) Product Ownership
8 12 (1.44%) Renewable Energy
9 11 (1.32%) Satnav
10 9 (1.08%) Marketing Technology
11 7 (0.84%) Graphic Design
11 7 (0.84%) Mobile App
12 6 (0.72%) Management Information System
12 6 (0.72%) Motion Graphics
13 4 (0.48%) Enterprise Software
13 4 (0.48%) GNSS
13 4 (0.48%) IoT
Operating Systems
1 18 (2.16%) Linux
2 13 (1.56%) Windows
3 9 (1.08%) Apple iOS
4 8 (0.96%) Mac OS
5 4 (0.48%) Windows Server
6 1 (0.12%) Android
Processes & Methodologies
1 380 (45.56%) CRM
2 313 (37.53%) Business Development
3 298 (35.73%) B2B Sales
4 213 (25.54%) Lead Generation
5 140 (16.79%) Performance Metrics
6 128 (15.35%) Contract Negotiation
7 98 (11.75%) Value Proposition
8 85 (10.19%) Project Management
9 82 (9.83%) Agile
10 77 (9.23%) B2C
10 77 (9.23%) Deadline-Driven
11 76 (9.11%) Active Listening
12 75 (8.99%) Digital Marketing
13 74 (8.87%) E-Commerce
14 73 (8.75%) Decision-Making
15 71 (8.51%) Customer Service
16 66 (7.91%) Problem-Solving
17 65 (7.79%) Continuous Improvement
18 64 (7.67%) Analytics
19 57 (6.83%) Customer Experience
Programming Languages
1 62 (7.43%) SQL
2 29 (3.48%) JavaScript
3 27 (3.24%) Python
4 25 (3.00%) C#
5 19 (2.28%) Java
6 16 (1.92%) PowerShell
7 14 (1.68%) Bicep
8 11 (1.32%) C++
9 7 (0.84%) MATLAB
9 7 (0.84%) PHP
10 5 (0.60%) TypeScript
11 4 (0.48%) C
12 3 (0.36%) SQR
13 1 (0.12%) PL/SQL
13 1 (0.12%) R
Qualifications
1 121 (14.51%) Degree
2 24 (2.88%) DBS Check
3 20 (2.40%) HNC
4 14 (1.68%) Azure Certification
5 11 (1.32%) HND
6 8 (0.96%) ACCA
7 6 (0.72%) CIMA
7 6 (0.72%) Master's Degree
8 4 (0.48%) AWS Certification
9 3 (0.36%) Computer Science Degree
9 3 (0.36%) SC Cleared
9 3 (0.36%) Security Cleared
10 2 (0.24%) CCNA
10 2 (0.24%) Cisco Certification
10 2 (0.24%) CISM
10 2 (0.24%) CISSP
10 2 (0.24%) Microsoft Certification
10 2 (0.24%) PMI Certification
10 2 (0.24%) PMP
11 1 (0.12%) ITIL Certification
Quality Assurance & Compliance
1 85 (10.19%) SLA
2 12 (1.44%) PMO
3 8 (0.96%) GDPR
4 6 (0.72%) Accessibility
4 6 (0.72%) Actionable Recommendations
4 6 (0.72%) California Consumer Privacy Act
5 5 (0.60%) QA
6 2 (0.24%) ISO/IEC 27001
6 2 (0.24%) NIST
7 1 (0.12%) Cyber Essentials
7 1 (0.12%) PCI DSS
System Software
1 14 (1.68%) Virtual Machines
2 11 (1.32%) Docker
3 2 (0.24%) Active Directory
3 2 (0.24%) Hyper-V
Systems Management
1 15 (1.80%) Single Sign-On
2 1 (0.12%) EMC NetWorker
2 1 (0.12%) Kubernetes
2 1 (0.12%) Terraform
Vendors
1 243 (29.14%) Salesforce
2 205 (24.58%) Microsoft
3 77 (9.23%) SAP
4 38 (4.56%) Google
5 28 (3.36%) Databricks
6 23 (2.76%) Oracle
7 19 (2.28%) Adobe
8 15 (1.80%) Foundry
8 15 (1.80%) HubSpot
9 14 (1.68%) Meraki
10 11 (1.32%) Dell
11 9 (1.08%) Cisco
12 6 (0.72%) Facebook
13 4 (0.48%) Apple
13 4 (0.48%) Instagram
13 4 (0.48%) Intel
13 4 (0.48%) New Relic
14 3 (0.36%) BT
14 3 (0.36%) Ubiquiti
15 2 (0.24%) VMware