Period
to 15 November 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 15 November 2019 with a comparison to the same period over the previous 2 years.

Advertising
UK > UK excluding London
6 months to
15 Nov 2019
Same period 2018 Same period 2017
Rank 367 213 164
Rank change year-on-year -154 -49 +52
Permanent jobs citing Advertising 602 1,479 2,246
As % of all permanent IT jobs advertised in the UK excluding London 0.77% 1.62% 2.23%
As % of the General category 2.28% 4.38% 5.87%
Number of salaries quoted 530 1,207 1,998
UK excluding London median annual salary £42,750 £45,000 £40,000
Median salary % change year-on-year -5.00% +12.50% -
10th Percentile £23,750 £26,650 £26,750
90th Percentile £66,375 £67,500 £61,250
UK median annual salary £52,500 £52,500 £45,000
% change year-on-year - +16.67% -5.26%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Permanent vacancies with a requirement for common skills 26,349 33,803 38,288
As % of all permanent IT jobs advertised in the UK excluding London 33.64% 36.92% 38.05%
Number of salaries quoted 19,155 25,504 29,268
UK excluding London median annual salary £47,500 £45,000 £44,500
Median salary % change year-on-year +5.56% +1.12% +1.14%
10th Percentile £27,281 £26,250 £26,250
90th Percentile £73,750 £71,250 £67,500
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Advertising
Job Vacancy Trend in the UK excluding London

Job postings citing Advertising as a percentage of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Advertising in the UK excluding London

Advertising
Salary Trend in the UK excluding London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the UK excluding London.

Salary trend for Advertising in the UK excluding London

Advertising
Salary Histogram in the UK excluding London

The salary distribution of IT jobs citing Advertising in the UK excluding London over the 6 months to 15 November 2019.

Salary histogram for Advertising in the UK excluding London

Advertising
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK excluding London region over the 6 months to 15 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East -109 188 £45,000 -14.29% 58
Wales +48 128 £42,500 +6.25% 10
South West -17 83 £44,500 +11.25% 25
North of England -207 71 £43,750 +2.94% 53
East of England -6 59 £37,500 -16.67% 36
Midlands -100 53 £43,000 -9.47% 33
West Midlands -42 49 £44,250 -11.50% 21
North West -165 35 £40,000 -11.11% 21
Yorkshire -67 34 £57,500 +35.29% 20
Scotland -9 13 £23,500 -53.00% 19
Northern Ireland +5 7 £47,500 +5.56% 2
East Midlands -31 4 £32,500 -29.35% 12
North East -38 2 £52,458 +49.88% 12
Advertising
UK

For the 6 months to 15 November 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region with a requirement for Advertising.

1 151 (25.08%) Agile Software Development
2 141 (23.42%) Degree
3 130 (21.59%) Finance
4 118 (19.60%) Windows
5 105 (17.44%) Marketing
6 100 (16.61%) Microsoft
7 84 (13.95%) Linux
8 74 (12.29%) C#
9 73 (12.13%) HTML
10 72 (11.96%) Software Engineering
11 69 (11.46%) JavaScript
11 69 (11.46%) ITIL
12 67 (11.13%) CSS
13 62 (10.30%) .NET
14 56 (9.30%) Python
15 54 (8.97%) Scrum
16 53 (8.80%) SQL Server
16 53 (8.80%) Test Automation
17 52 (8.64%) SQL
18 51 (8.47%) Waterfall
18 51 (8.47%) Windows Server
19 50 (8.31%) Active Directory
19 50 (8.31%) Project Management
20 49 (8.14%) VMware
20 49 (8.14%) Web Development
20 49 (8.14%) Analytical Skills
21 47 (7.81%) AWS
22 46 (7.64%) Digital Marketing
22 46 (7.64%) C
23 45 (7.48%) Java

Advertising
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (4.65%) WebSphere
2 25 (4.15%) CMS
3 24 (3.99%) IBM HTTP Server
4 17 (2.82%) WordPress
5 12 (1.99%) MS Exchange
6 9 (1.50%) Apache
6 9 (1.50%) Drupal
7 7 (1.16%) Confluence
8 6 (1.00%) Oracle SOA Suite
9 5 (0.83%) nginx
9 5 (0.83%) SAS
9 5 (0.83%) Tomcat
10 4 (0.66%) Apache Solr
10 4 (0.66%) Apache Spark
10 4 (0.66%) Appian
10 4 (0.66%) Elasticsearch
10 4 (0.66%) IIS
10 4 (0.66%) OpenEdge
11 3 (0.50%) JBoss
12 2 (0.33%) SharePoint
Applications
1 23 (3.82%) Microsoft Office
1 23 (3.82%) Photoshop
2 22 (3.65%) Microsoft Excel
3 20 (3.32%) Microsoft PowerPoint
3 20 (3.32%) Microsoft Project
4 17 (2.82%) Adobe Illustrator
5 14 (2.33%) MS Visio
6 13 (2.16%) InDesign
7 11 (1.83%) Adobe Creative Suite
8 7 (1.16%) Sketch
9 5 (0.83%) Chatbot
10 4 (0.66%) Adobe After Effects
10 4 (0.66%) Adobe XD
10 4 (0.66%) InVision
11 1 (0.17%) OmniGraffle
11 1 (0.17%) Simulink
Business Applications
1 9 (1.50%) Oracle ERP
2 5 (0.83%) Maximo
3 4 (0.66%) Oracle Procure-to-Pay
4 3 (0.50%) Magento
5 2 (0.33%) Dynamics CRM
5 2 (0.33%) Remedy ITSM
6 1 (0.17%) Payment Gateway
6 1 (0.17%) Sage 200
6 1 (0.17%) SAP Business One
Cloud Services
1 47 (7.81%) AWS
2 45 (7.48%) Azure
3 28 (4.65%) SaaS
4 27 (4.49%) Office 365
5 13 (2.16%) Google Analytics
6 11 (1.83%) GitHub
6 11 (1.83%) Power Platform
7 7 (1.16%) Azure Active Directory
7 7 (1.16%) Google Tag Manager
8 6 (1.00%) Serverless
9 5 (0.83%) GCP
9 5 (0.83%) IaaS
9 5 (0.83%) PaaS
10 4 (0.66%) Slack
11 3 (0.50%) Adobe Creative Cloud
11 3 (0.50%) AdWords
11 3 (0.50%) Amazon EMR
11 3 (0.50%) AWS CloudFormation
11 3 (0.50%) AWS Lambda
11 3 (0.50%) Cloud Computing
Communications & Networking
1 27 (4.49%) HTTP
2 15 (2.49%) DNS
3 10 (1.66%) Ethernet
4 9 (1.50%) Firewall
4 9 (1.50%) LAN
5 8 (1.33%) AMQP
5 8 (1.33%) DHCP
6 7 (1.16%) RS-232
7 6 (1.00%) WAN
8 5 (0.83%) Broadband
8 5 (0.83%) Wireless
9 4 (0.66%) Internet
9 4 (0.66%) Network Security
9 4 (0.66%) PSTN
9 4 (0.66%) Skype
9 4 (0.66%) TCP/IP
9 4 (0.66%) VoIP
9 4 (0.66%) VPN
10 3 (0.50%) SAN
11 2 (0.33%) Wi-Fi
Database & Business Intelligence
1 53 (8.80%) SQL Server
2 20 (3.32%) MySQL
3 16 (2.66%) MongoDB
4 15 (2.49%) NoSQL
5 13 (2.16%) PostgreSQL
5 13 (2.16%) SQL Server 2016
6 11 (1.83%) Power BI
7 10 (1.66%) SQL Server Integration Services
8 9 (1.50%) SQL Server Analysis Services
9 7 (1.16%) SQL Server Reporting Services
10 6 (1.00%) Data Warehouse
10 6 (1.00%) RavenDB
11 5 (0.83%) Big Data
12 3 (0.50%) Amazon DynamoDB
12 3 (0.50%) Hadoop
13 2 (0.33%) MariaDB
13 2 (0.33%) Oracle Database
13 2 (0.33%) Oracle Database 12c
13 2 (0.33%) SQL Server 2012
13 2 (0.33%) SQL Server 2014
Development Applications
1 45 (7.48%) Git (software)
2 15 (2.49%) Octopus Deploy
2 15 (2.49%) TeamCity
3 12 (1.99%) JIRA
4 9 (1.50%) Selenium
5 6 (1.00%) Jenkins
6 4 (0.66%) Axure RP
7 3 (0.50%) Cucumber
7 3 (0.50%) gulp
7 3 (0.50%) WebDriver
8 2 (0.33%) AdminStudio
8 2 (0.33%) git-flow
8 2 (0.33%) Gradle
8 2 (0.33%) Maven
8 2 (0.33%) Oracle Forms
8 2 (0.33%) PostCSS
8 2 (0.33%) Subversion
8 2 (0.33%) webpack
9 1 (0.17%) Dreamweaver
9 1 (0.17%) JUnit
General
1 130 (21.59%) Finance
2 105 (17.44%) Marketing
3 38 (6.31%) Electronics
4 27 (4.49%) Retail
5 20 (3.32%) Telecoms
6 18 (2.99%) Aerospace
7 11 (1.83%) Automotive
8 10 (1.66%) Games
8 10 (1.66%) Publishing
9 8 (1.33%) Banking
9 8 (1.33%) Danish Language
10 7 (1.16%) Public Sector
11 6 (1.00%) Multimedia
12 5 (0.83%) Back Office
12 5 (0.83%) Retail Banking
13 3 (0.50%) Law
13 3 (0.50%) Legal
13 3 (0.50%) Military
13 3 (0.50%) Swedish Language
14 2 (0.33%) Avionics
Job Titles
1 123 (20.43%) Developer
2 67 (11.13%) Analyst
3 62 (10.30%) Software Engineer
4 46 (7.64%) Consultant
5 43 (7.14%) Embedded Engineer
6 40 (6.64%) .NET Developer
7 39 (6.48%) Embedded Software Engineer
8 29 (4.82%) Technical Consultant
9 28 (4.65%) Project Manager
10 24 (3.99%) Junior
11 21 (3.49%) C# Developer
12 17 (2.82%) Designer
12 17 (2.82%) Electronics Engineer
12 17 (2.82%) Marketing Executive
12 17 (2.82%) Principal Engineer
13 16 (2.66%) Digital Executive
14 15 (2.49%) Architect
14 15 (2.49%) C# .NET Developer
15 14 (2.33%) Business Analyst
15 14 (2.33%) Graduate
Libraries, Frameworks & Software Standards
1 73 (12.13%) HTML
2 67 (11.13%) CSS
3 62 (10.30%) .NET
4 43 (7.14%) Web Services
5 35 (5.81%) AngularJS
6 31 (5.15%) ASP.NET
7 29 (4.82%) ASP.NET MVC
7 29 (4.82%) HTML5
8 28 (4.65%) RESTful
9 27 (4.49%) Middleware
9 27 (4.49%) Sass
10 25 (4.15%) CSS3
11 22 (3.65%) JSON
12 21 (3.49%) Node.js
12 21 (3.49%) REST
13 20 (3.32%) Twitter Bootstrap
13 20 (3.32%) XML
14 19 (3.16%) React
15 17 (2.82%) ASP.NET Web API
16 16 (2.66%) LESS
Miscellaneous
1 49 (8.14%) Analytical Skills
2 41 (6.81%) Social Media
3 39 (6.48%) User Experience
4 31 (5.15%) iSeries
5 18 (2.99%) Enterprise Software
6 16 (2.66%) Driving Licence
6 16 (2.66%) Self-Motivation
7 13 (2.16%) AS400
8 11 (1.83%) Management Information System
8 11 (1.83%) Virtual Team
9 10 (1.66%) Blog
10 8 (1.33%) Graphic Design
11 6 (1.00%) Data Centre
11 6 (1.00%) Embedded Systems
11 6 (1.00%) Mobile App
11 6 (1.00%) Video Editing
12 4 (0.66%) Analogue Electronics
12 4 (0.66%) Data Protection Act
12 4 (0.66%) Greenfield Project
12 4 (0.66%) Hybrid Cloud
Operating Systems
1 118 (19.60%) Windows
2 84 (13.95%) Linux
3 51 (8.47%) Windows Server
4 27 (4.49%) OS/400
5 19 (3.16%) Windows 10
5 19 (3.16%) Windows 7
6 5 (0.83%) Unix
7 4 (0.66%) Android
7 4 (0.66%) Apple iOS
7 4 (0.66%) Windows Server 2008
8 3 (0.50%) Windows Server 2012
9 2 (0.33%) Embedded Linux
10 1 (0.17%) Robot Operating System
Processes & Methodologies
1 151 (25.08%) Agile Software Development
2 72 (11.96%) Software Engineering
3 69 (11.46%) ITIL
4 54 (8.97%) Scrum
5 53 (8.80%) Test Automation
6 51 (8.47%) Waterfall
7 50 (8.31%) Project Management
8 49 (8.14%) Web Development
9 46 (7.64%) Digital Marketing
10 44 (7.31%) Mentoring
11 37 (6.15%) Stakeholder Management
12 36 (5.98%) Project Delivery
13 35 (5.81%) Computer Science
13 35 (5.81%) Problem-Solving
14 34 (5.65%) DevOps
14 34 (5.65%) PRINCE2
15 32 (5.32%) MVC
16 31 (5.15%) Analytics
16 31 (5.15%) SEO
17 27 (4.49%) SDLC
Programming Languages
1 74 (12.29%) C#
2 69 (11.46%) JavaScript
3 56 (9.30%) Python
4 52 (8.64%) SQL
5 46 (7.64%) C
6 45 (7.48%) Java
7 41 (6.81%) PHP
8 36 (5.98%) C++
9 34 (5.65%) Shell Script
10 31 (5.15%) Bash Shell
11 23 (3.82%) Embedded C
12 22 (3.65%) PowerShell
13 21 (3.49%) Perl
14 14 (2.33%) T-SQL
15 9 (1.50%) TypeScript
16 7 (1.16%) ES6
16 7 (1.16%) Ruby
17 6 (1.00%) Embedded C++
18 5 (0.83%) Delphi
18 5 (0.83%) Scala
Qualifications
1 141 (23.42%) Degree
2 27 (4.49%) IBM Certification
3 20 (3.32%) PMP
4 19 (3.16%) ITIL Certification
5 17 (2.82%) Security Cleared
6 16 (2.66%) SC Cleared
7 15 (2.49%) Computer Science Degree
7 15 (2.49%) Microsoft Certification
8 13 (2.16%) Cisco Certification
9 11 (1.83%) CCNA
9 11 (1.83%) MCSE
10 7 (1.16%) ISEB
10 7 (1.16%) PRINCE2 Certification
11 6 (1.00%) CISMP
12 5 (0.83%) AWS Certification
12 5 (0.83%) PMI Certification
13 4 (0.66%) DV Cleared
13 4 (0.66%) TOGAF Certification
14 3 (0.50%) A+ Certification
14 3 (0.50%) CCNP
Quality Assurance & Compliance
1 21 (3.49%) GDPR
1 21 (3.49%) QA
2 19 (3.16%) SLA
3 14 (2.33%) ISO/IEC 27001
4 13 (2.16%) EMIR
4 13 (2.16%) MiFID
4 13 (2.16%) Solvency II
5 4 (0.66%) PCI DSS
6 3 (0.50%) COBIT
7 2 (0.33%) ISO 9001
7 2 (0.33%) PMO
8 1 (0.17%) Actionable Recommendations
8 1 (0.17%) IEC 61131
8 1 (0.17%) ISO 26262
System Software
1 50 (8.31%) Active Directory
2 40 (6.64%) VMware Infrastructure
3 20 (3.32%) Docker
4 7 (1.16%) Firmware
5 6 (1.00%) Hyper-V
6 3 (0.50%) Citrix Hypervisor
7 2 (0.33%) Oracle RAC
7 2 (0.33%) Varnish
8 1 (0.17%) Virtual Desktop
8 1 (0.17%) Virtual Machines
8 1 (0.17%) Virtual Servers
Systems Management
1 16 (2.66%) SCCM
2 9 (1.50%) Kubernetes
3 8 (1.33%) cPanel
4 5 (0.83%) Ansible
5 4 (0.66%) Puppet
5 4 (0.66%) SCOM
5 4 (0.66%) Terraform
6 3 (0.50%) Opscode Chef
7 2 (0.33%) Data Guard
7 2 (0.33%) Oracle Enterprise Manager
8 1 (0.17%) Cisco UCCE
8 1 (0.17%) Single Sign-On
8 1 (0.17%) vRealize
Vendors
1 100 (16.61%) Microsoft
2 49 (8.14%) VMware
3 39 (6.48%) IBM
4 33 (5.48%) Adobe
5 30 (4.98%) Facebook
6 25 (4.15%) Google
7 23 (3.82%) Oracle
8 14 (2.33%) Cisco
9 11 (1.83%) Citrix
10 9 (1.50%) YouTube
11 7 (1.16%) Twitter
12 6 (1.00%) Cognos
12 6 (1.00%) SAP
13 5 (0.83%) Apple
13 5 (0.83%) Borland
13 5 (0.83%) Talend
13 5 (0.83%) TIBCO
14 4 (0.66%) Atlassian
14 4 (0.66%) BT
14 4 (0.66%) Kofax