Period
to 14 July 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 14 July 2020 with a comparison to the same period over the previous 2 years.

Advertising
UK > UK excluding London
6 months to
14 Jul 2020
Same period 2019 Same period 2018
Rank 323 423 103
Rank change year-on-year +100 -320 +82
Permanent jobs citing Advertising 342 542 3,108
As % of all permanent jobs advertised in the UK excluding London 0.82% 0.65% 3.06%
As % of the General category 2.50% 1.89% 8.04%
Number of salaries quoted 306 458 3,212
Median annual salary £45,000 £42,500 £47,500
Median salary % change year-on-year +5.88% -10.53% +14.46%
10th Percentile £26,250 £25,925 £30,000
90th Percentile £68,750 £72,500 £70,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the UK excluding London with a requirement for common skills.

All General Skills
UK excluding London
Permanent vacancies with a requirement for common skills 13,686 28,636 38,637
As % of all permanent IT jobs advertised in the UK excluding London 32.73% 34.24% 38.05%
Number of salaries quoted 10,128 20,758 29,716
Median annual salary £50,000 £46,500 £45,000
Median salary % change year-on-year +7.53% +3.33% +5.88%
10th Percentile £30,000 £26,750 £26,250
90th Percentile £75,000 £72,500 £68,750
UK median annual salary £58,500 £55,000 £51,500
% change year-on-year +6.36% +6.80% +3.00%

Advertising
Job Vacancy Trend in the UK excluding London

Job postings citing Advertising as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Advertising in the UK excluding London

Advertising
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Advertising in the UK excluding London.

Salary trend for Advertising in the UK excluding London

Advertising
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Advertising in the UK excluding London over the 6 months to 14 July 2020.

Salary histogram for Advertising in the UK excluding London

Advertising
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK excluding London region over the 6 months to 14 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wales +34 108 £40,000 - 5
South East +42 87 £50,000 +11.11% 16
East of England +91 42 £61,250 +44.12% 6
South West +93 37 £47,500 +18.75% 4
Midlands +71 34 £46,250 +20.13% 20
West Midlands +78 30 £47,500 +5.56% 14
North of England +106 28 £46,250 +10.12% 32
North West +73 20 £47,500 +15.85% 17
Yorkshire +95 8 £30,500 -35.79% 11
Scotland +67 5 £54,000 -22.86% 4
East Midlands +49 4 £45,000 +18.42% 6
Northern Ireland +17 1 - -
Advertising
UK

For the 6 months to 14 July 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the UK excluding London region with a requirement for Advertising.

1 87 (25.44%) Finance
2 68 (19.88%) SQL
3 62 (18.13%) Linux
4 58 (16.96%) Windows
5 52 (15.20%) Degree
6 51 (14.91%) Agile Software Development
7 50 (14.62%) Microsoft
8 38 (11.11%) ITIL
8 38 (11.11%) JavaScript
9 37 (10.82%) Azure
10 35 (10.23%) HTML
11 34 (9.94%) Python
11 34 (9.94%) Software Engineering
12 33 (9.65%) Marketing
12 33 (9.65%) Java
12 33 (9.65%) IBM
13 31 (9.06%) Microsoft Office
14 30 (8.77%) VMware
15 29 (8.48%) AWS
16 28 (8.19%) Active Directory
16 28 (8.19%) Project Management
17 26 (7.60%) C
17 26 (7.60%) .NET
17 26 (7.60%) Problem-Solving
18 25 (7.31%) CSS
18 25 (7.31%) Business Intelligence
19 24 (7.02%) Microsoft Excel
19 24 (7.02%) Windows Server
20 23 (6.73%) Power BI
20 23 (6.73%) Power Platform

Advertising
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (6.73%) Tomcat
1 23 (6.73%) WebSphere
2 15 (4.39%) Confluence
3 13 (3.80%) JBoss
4 11 (3.22%) MS Exchange
4 11 (3.22%) SharePoint
5 10 (2.92%) WebSphere Application Server
6 6 (1.75%) Apache
6 6 (1.75%) Appian
7 5 (1.46%) CMS
8 4 (1.17%) Oracle SOA Suite
8 4 (1.17%) WordPress
9 1 (0.29%) Apache Pig
9 1 (0.29%) Exchange Server 2013
Applications
1 31 (9.06%) Microsoft Office
2 24 (7.02%) Microsoft Excel
3 15 (4.39%) Microsoft PowerPoint
4 7 (2.05%) MS Visio
4 7 (2.05%) Photoshop
5 5 (1.46%) Microsoft Project
6 3 (0.88%) Sketch
7 2 (0.58%) Adobe Illustrator
7 2 (0.58%) Adobe Premiere
7 2 (0.58%) Simulink
7 2 (0.58%) Zeplin
8 1 (0.29%) Adobe After Effects
8 1 (0.29%) Adobe XD
8 1 (0.29%) InDesign
8 1 (0.29%) Spreadsheet
8 1 (0.29%) SPSS
8 1 (0.29%) Stateflow
Business Applications
1 2 (0.58%) Dynamics CRM
1 2 (0.58%) Oracle EBS
2 1 (0.29%) Oracle EBS R12
2 1 (0.29%) ProductWriter
2 1 (0.29%) Sage X3
2 1 (0.29%) Shopify
2 1 (0.29%) Sparx Enterprise Architect
Cloud Services
1 37 (10.82%) Azure
2 29 (8.48%) AWS
3 23 (6.73%) Power Platform
4 19 (5.56%) Office 365
5 6 (1.75%) Google Analytics
5 6 (1.75%) OneDrive
6 4 (1.17%) IaaS
6 4 (1.17%) SaaS
7 3 (0.88%) Azure Active Directory
7 3 (0.88%) Dynamics 365
7 3 (0.88%) GCP
7 3 (0.88%) Power Automate
8 2 (0.58%) Adobe Analytics
8 2 (0.58%) AdWords
8 2 (0.58%) Amazon SQS
8 2 (0.58%) AWS Lambda
8 2 (0.58%) AWS Step Functions
8 2 (0.58%) Azure Data Factory
8 2 (0.58%) PaaS
8 2 (0.58%) Serverless
Communications & Networking
1 13 (3.80%) DNS
1 13 (3.80%) LAN
1 13 (3.80%) VPN
2 12 (3.51%) DHCP
2 12 (3.51%) VoIP
2 12 (3.51%) WAN
3 11 (3.22%) Firewall
4 7 (2.05%) SSL
5 6 (1.75%) BGP
5 6 (1.75%) F5 BIG-IP LTM
5 6 (1.75%) OSPF
5 6 (1.75%) SSH
5 6 (1.75%) Wireless
6 5 (1.46%) FTP
7 4 (1.17%) TCP/IP
8 3 (0.88%) Ethernet
8 3 (0.88%) Internet
9 2 (0.58%) SMS
9 2 (0.58%) Unified Communications
9 2 (0.58%) Wi-Fi
Database & Business Intelligence
1 23 (6.73%) Power BI
2 15 (4.39%) Data Warehouse
3 14 (4.09%) SQL Server
4 12 (3.51%) SQL Server Reporting Services
5 10 (2.92%) Amazon Redshift
5 10 (2.92%) Big Data
5 10 (2.92%) MySQL
6 9 (2.63%) Data Mining
7 7 (2.05%) RDBMS
7 7 (2.05%) Relational Database
8 3 (0.88%) Azure SQL Database
8 3 (0.88%) Data Lake
8 3 (0.88%) PostgreSQL
8 3 (0.88%) Snowflake Schema
9 2 (0.58%) Amazon DynamoDB
9 2 (0.58%) Hadoop
9 2 (0.58%) SQL Server 2012
9 2 (0.58%) SQL Server Analysis Services
9 2 (0.58%) SQL Server Integration Services
10 1 (0.29%) Apache Hive
Development Applications
1 20 (5.85%) JIRA
2 16 (4.68%) Git (software)
3 13 (3.80%) Selenium
4 12 (3.51%) Jenkins
5 8 (2.34%) Visual Studio
6 4 (1.17%) Maven
7 3 (0.88%) Subversion
8 2 (0.58%) Axure RP
8 2 (0.58%) JMeter
8 2 (0.58%) SoapUI
8 2 (0.58%) Zephyr
9 1 (0.29%) Cucumber
9 1 (0.29%) Dreamweaver
9 1 (0.29%) Eclipse
9 1 (0.29%) Hudson
9 1 (0.29%) LabVIEW
9 1 (0.29%) Robot Framework
9 1 (0.29%) SpecFlow
9 1 (0.29%) SQL Server Management Studio (SSMS)
9 1 (0.29%) WebObjects
General
1 87 (25.44%) Finance
2 33 (9.65%) Marketing
3 14 (4.09%) Electronics
4 9 (2.63%) Legal
4 9 (2.63%) Retail
5 7 (2.05%) Telecoms
6 5 (1.46%) Games
6 5 (1.46%) Public Sector
7 4 (1.17%) Automotive
8 3 (0.88%) Back Office
9 1 (0.29%) Aerospace
9 1 (0.29%) Banking
9 1 (0.29%) French Language
9 1 (0.29%) German Language
9 1 (0.29%) Manufacturing
Job Titles
1 56 (16.37%) Analyst
2 55 (16.08%) Developer
3 26 (7.60%) Consultant
4 21 (6.14%) Architect
5 19 (5.56%) Software Engineer
6 13 (3.80%) Project Manager
7 12 (3.51%) Embedded Engineer
7 12 (3.51%) Java Developer
8 11 (3.22%) Embedded Software Engineer
8 11 (3.22%) IT Analyst
8 11 (3.22%) Senior Developer
8 11 (3.22%) Technical Consultant
9 10 (2.92%) Administrator
9 10 (2.92%) Designer
9 10 (2.92%) PHP Developer
9 10 (2.92%) Support Analyst
10 9 (2.63%) Security Analyst
10 9 (2.63%) Software Developer
11 8 (2.34%) .NET Developer
11 8 (2.34%) Data Architect
Libraries, Frameworks & Software Standards
1 35 (10.23%) HTML
2 26 (7.60%) .NET
3 25 (7.31%) CSS
4 21 (6.14%) Middleware
5 15 (4.39%) Web Services
6 11 (3.22%) HTML5
7 10 (2.92%) Spring
8 9 (2.63%) Java EE
9 8 (2.34%) ASP.NET
9 8 (2.34%) jQuery
9 8 (2.34%) SOAP
10 7 (2.05%) LAMP
10 7 (2.05%) REST
11 6 (1.75%) Hibernate
11 6 (1.75%) Laravel
11 6 (1.75%) Twitter Bootstrap
12 5 (1.46%) CSS3
12 5 (1.46%) Node.js
12 5 (1.46%) Struts
12 5 (1.46%) WSDL
Miscellaneous
1 22 (6.43%) Analytical Skills
2 15 (4.39%) Management Information System
3 11 (3.22%) User Experience
4 8 (2.34%) Mobile App
4 8 (2.34%) Social Media
5 7 (2.05%) iSeries
6 6 (1.75%) Data Centre
6 6 (1.75%) PKI
7 4 (1.17%) Cloud Native
7 4 (1.17%) Public Cloud
8 3 (0.88%) Field-Programmable Gate Array
8 3 (0.88%) Greenfield Project
8 3 (0.88%) Mobile Games
8 3 (0.88%) NHS
9 2 (0.58%) Animation
9 2 (0.58%) ASIC
9 2 (0.58%) iPhone
9 2 (0.58%) Linux Command Line
9 2 (0.58%) VHDL
9 2 (0.58%) Virtual Team
Operating Systems
1 62 (18.13%) Linux
2 58 (16.96%) Windows
3 24 (7.02%) Windows Server
4 12 (3.51%) OS/400
5 7 (2.05%) Mac OS
5 7 (2.05%) Windows 10
6 6 (1.75%) Android
6 6 (1.75%) VyOS
7 5 (1.46%) Apple iOS
7 5 (1.46%) Windows Server 2016
8 4 (1.17%) Unix
9 3 (0.88%) Windows Server 2019
10 2 (0.58%) Windows Server 2012
11 1 (0.29%) CentOS
11 1 (0.29%) Embedded Linux
11 1 (0.29%) Red Hat Enterprise Linux
11 1 (0.29%) SafeRTOS
11 1 (0.29%) VxWorks
Processes & Methodologies
1 51 (14.91%) Agile Software Development
2 38 (11.11%) ITIL
3 34 (9.94%) Software Engineering
4 28 (8.19%) Project Management
5 26 (7.60%) Problem-Solving
6 25 (7.31%) Business Intelligence
7 22 (6.43%) Analytics
7 22 (6.43%) Coaching
8 20 (5.85%) DevOps
8 20 (5.85%) Stakeholder Management
9 17 (4.97%) Data Governance
9 17 (4.97%) High Availability
10 16 (4.68%) SDLC
11 15 (4.39%) Test Automation
12 14 (4.09%) Waterfall
13 13 (3.80%) Change Management
13 13 (3.80%) Cybersecurity
13 13 (3.80%) ETL
13 13 (3.80%) Web Development
14 12 (3.51%) Data Modelling
Programming Languages
1 68 (19.88%) SQL
2 38 (11.11%) JavaScript
3 34 (9.94%) Python
4 33 (9.65%) Java
5 26 (7.60%) C
6 23 (6.73%) C#
7 21 (6.14%) C++
7 21 (6.14%) PowerShell
8 19 (5.56%) Shell Script
9 14 (4.09%) Bash Shell
9 14 (4.09%) PHP
10 12 (3.51%) Embedded C
10 12 (3.51%) Perl
11 10 (2.92%) VBA
12 8 (2.34%) R
12 8 (2.34%) T-SQL
13 7 (2.05%) PHP 7
14 6 (1.75%) PHP 5
15 5 (1.46%) MATLAB
16 4 (1.17%) Embedded C++
Qualifications
1 52 (15.20%) Degree
2 12 (3.51%) Security Cleared
3 9 (2.63%) CCNA
3 9 (2.63%) Cisco Certification
4 8 (2.34%) ITIL Certification
4 8 (2.34%) SC Cleared
5 7 (2.05%) IBM Certification
5 7 (2.05%) Microsoft Certification
6 6 (1.75%) CBAP
7 5 (1.46%) AWS Certification
7 5 (1.46%) PRINCE2 Certification
8 4 (1.17%) DBS Check
8 4 (1.17%) DV Cleared
8 4 (1.17%) ISTQB
8 4 (1.17%) PMP
9 3 (0.88%) ISTQB Foundation Certification
9 3 (0.88%) TOGAF Certification
10 2 (0.58%) Computer Science Degree
10 2 (0.58%) ITIL Foundation Certificate
10 2 (0.58%) Master's Degree
Quality Assurance & Compliance
1 14 (4.09%) SLA
2 7 (2.05%) ISO/IEC 27001
3 5 (1.46%) Data Quality
4 3 (0.88%) GDPR
4 3 (0.88%) NCSC
4 3 (0.88%) PMO
5 2 (0.58%) QA
6 1 (0.29%) GMP
6 1 (0.29%) HMG Security Policy Framework
6 1 (0.29%) ISO 14000
6 1 (0.29%) ISO 9000
6 1 (0.29%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
6 1 (0.29%) MISRA
6 1 (0.29%) MISRA C
6 1 (0.29%) NIST
6 1 (0.29%) PCI DSS
System Software
1 28 (8.19%) Active Directory
2 23 (6.73%) VMware Infrastructure
3 6 (1.75%) Hyper-V
4 5 (1.46%) Docker
5 3 (0.88%) Firmware
6 2 (0.58%) Virtual Servers
7 1 (0.29%) KVM
7 1 (0.29%) Virtual Machines
7 1 (0.29%) vSphere
Systems Management
1 4 (1.17%) Kubernetes
1 4 (1.17%) Terraform
2 3 (0.88%) Nessus
3 2 (0.58%) Microsoft Intune
3 2 (0.58%) SCCM
3 2 (0.58%) SCOM
3 2 (0.58%) Single Sign-On
3 2 (0.58%) WhatsUp Gold
4 1 (0.29%) Ansible
4 1 (0.29%) Computer Incident Response Team
4 1 (0.29%) CSIRT
4 1 (0.29%) Fluentd
4 1 (0.29%) Grafana
4 1 (0.29%) Opscode Chef
4 1 (0.29%) Prometheus
4 1 (0.29%) Puppet
4 1 (0.29%) Salt
4 1 (0.29%) TeMIP
4 1 (0.29%) vCenter Server
Vendors
1 50 (14.62%) Microsoft
2 33 (9.65%) IBM
3 30 (8.77%) VMware
4 15 (4.39%) Avaya
5 11 (3.22%) Google
6 10 (2.92%) CheckPoint
6 10 (2.92%) Cisco
6 10 (2.92%) Extreme Networks
6 10 (2.92%) F5
6 10 (2.92%) Oracle
7 9 (2.63%) SolarWinds
8 8 (2.34%) Juniper
8 8 (2.34%) SAP
9 7 (2.05%) Adobe
10 6 (1.75%) Brocade
10 6 (1.75%) CA
10 6 (1.75%) Kofax
10 6 (1.75%) Rapid7
10 6 (1.75%) Vyatta
11 5 (1.46%) Tableau