Actionable Insight Job Trends in the UK excluding London

Actionable Insights (or Actionable Intelligence, Actionable Recommendations)
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Actionable Insight skills. It covers permanent job vacancies from the 6 months leading up to 15 January 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 187 253 144
Rank change year-on-year +66 -109 +224
Permanent jobs citing Actionable Insight 448 374 742
As % of all permanent jobs in the UK excluding London 1.05% 1.04% 2.16%
As % of the Processes & Methodologies category 1.34% 1.17% 2.44%
Number of salaries quoted 264 198 143
10th Percentile £35,000 £37,500 £27,000
25th Percentile £39,820 £42,200 £41,250
Median annual salary (50th Percentile) £47,500 £57,500 £55,000
Median % change year-on-year -17.39% +4.55% +10.00%
75th Percentile £63,750 £76,000 £61,250
90th Percentile £73,375 £77,875 £68,500
UK median annual salary £55,000 £62,500 £58,000
% change year-on-year -12.00% +7.76% +4.04%

All Process & Methodology Skills
UK excluding London

Actionable Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,410 32,047 30,462
As % of all permanent jobs advertised in the UK excluding London 78.40% 89.07% 88.63%
Number of salaries quoted 19,288 14,407 22,672
10th Percentile £27,750 £31,250 £28,000
25th Percentile £33,500 £41,250 £38,000
Median annual salary (50th Percentile) £50,000 £55,000 £51,971
Median % change year-on-year -9.09% +5.83% -5.51%
75th Percentile £65,000 £70,000 £66,250
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Actionable Insight
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Actionable Insight relative to all permanent IT jobs advertised in the UK excluding London.

Actionable Insight job vacancy trend in the UK excluding London

Actionable Insight
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Actionable Insight.

Salary distribution trend for jobs in the UK excluding London citing Actionable Insight

Actionable Insight
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Actionable Insight in the UK excluding London over the 6 months to 15 January 2026.

Salary histogram for Actionable Insight in the UK excluding London

Actionable Insight
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Actionable Insight within the UK excluding London region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +77 138 £48,979 -14.07% 92
South East +74 133 £47,500 -37.50% 168
Midlands +31 81 £51,058 +16.69% 57
North West +45 59 £48,240 -9.83% 50
Yorkshire +16 50 £48,750 -25.00% 34
West Midlands +18 46 £47,500 +5.56% 26
South West 0 42 £45,000 - 42
East Midlands 0 35 £51,058 +20.14% 29
North East +37 29 £59,038 +29.75% 9
Scotland -7 20 £55,000 +10.00% 15
East of England -33 20 £41,250 -45.72% 44
Wales +11 9 £36,250 -14.73% 13
Northern Ireland - 7 - - 9
Actionable Insight
UK

Actionable Insight
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (2.90%) SharePoint
2 7 (1.56%) WordPress
3 6 (1.34%) IIS
4 4 (0.89%) CMS
5 3 (0.67%) Confluence
5 3 (0.67%) Microsoft Exchange
6 2 (0.45%) Apache Airflow
7 1 (0.22%) Apache
Applications
1 143 (31.92%) Microsoft Excel
2 13 (2.90%) Microsoft Office
3 9 (2.01%) Microsoft PowerPoint
4 4 (0.89%) Adobe XD
5 3 (0.67%) MS Visio
6 2 (0.45%) Microsoft Project
6 2 (0.45%) Sketch
Business Applications
1 4 (0.89%) Dynamics CRM
2 3 (0.67%) IBM Planning Analytics
2 3 (0.67%) Salesforce CRM
3 2 (0.45%) NEC Housing
3 2 (0.45%) Shopify
4 1 (0.22%) NetSuite
4 1 (0.22%) Pegasus Opera
4 1 (0.22%) Primavera
4 1 (0.22%) SAP ERP
4 1 (0.22%) SAP S/4HANA
Cloud Services
1 182 (40.63%) Power Platform
2 93 (20.76%) Azure
3 34 (7.59%) AWS
4 30 (6.70%) SaaS
5 28 (6.25%) Azure Data Factory
5 28 (6.25%) Azure Synapse Analytics
6 22 (4.91%) Snowflake
7 16 (3.57%) Google Analytics
8 15 (3.35%) Microsoft 365
9 13 (2.90%) Power Automate
10 12 (2.68%) PowerApps
11 10 (2.23%) GCP
11 10 (2.23%) Google Ads
12 9 (2.01%) Figma
13 7 (1.56%) Azure DevOps
14 6 (1.34%) Amazon SageMaker
14 6 (1.34%) dbt
15 5 (1.12%) Dynamics 365
15 5 (1.12%) MailChimp
15 5 (1.12%) Serverless
Communications & Networking
1 2 (0.45%) Broadband
2 1 (0.22%) Internet
2 1 (0.22%) Intranet
2 1 (0.22%) RFID
2 1 (0.22%) Wireless
Database & Business Intelligence
1 182 (40.63%) Power BI
2 55 (12.28%) Tableau
3 39 (8.71%) Data Lake
4 37 (8.26%) SQL Server
5 32 (7.14%) SQL Server Reporting Services
6 30 (6.70%) SAP BW
7 25 (5.58%) Azure SQL Database
8 20 (4.46%) Looker
9 17 (3.79%) Data Warehouse
10 15 (3.35%) Power Query
11 13 (2.90%) Data Mining
12 9 (2.01%) Amazon Redshift
12 9 (2.01%) BigQuery
13 8 (1.79%) Metadata
13 8 (1.79%) SQL Server Analysis Services
14 7 (1.56%) SQL Server Integration Services
15 6 (1.34%) NoSQL
16 5 (1.12%) Big Data
16 5 (1.12%) Hadoop
16 5 (1.12%) OLAP
Development Applications
1 16 (3.57%) JIRA
2 7 (1.56%) Burp Suite
2 7 (1.56%) Git
2 7 (1.56%) Metasploit
3 5 (1.12%) Subversion
4 2 (0.45%) Axure RP
4 2 (0.45%) Balsamiq
4 2 (0.45%) Cypress.io
4 2 (0.45%) LoadRunner
5 1 (0.22%) Gatling
5 1 (0.22%) IDA Disassembler
5 1 (0.22%) JMeter
General
1 226 (50.45%) Social Skills
2 207 (46.21%) Analytical Skills
3 146 (32.59%) Finance
4 83 (18.53%) Marketing
5 38 (8.48%) Manufacturing
6 37 (8.26%) Retail
7 27 (6.03%) Organisational Skills
8 24 (5.36%) Presentation Skills
9 23 (5.13%) Inclusion and Diversity
9 23 (5.13%) Public Sector
10 11 (2.46%) Billing
10 11 (2.46%) Law
11 10 (2.23%) Influencing Skills
12 9 (2.01%) Advertising
13 8 (1.79%) Financial Institution
13 8 (1.79%) Legal
14 7 (1.56%) Banking
14 7 (1.56%) Electronics
15 6 (1.34%) Games
15 6 (1.34%) Military
Job Titles
1 139 (31.03%) Analyst
2 69 (15.40%) Data Analyst
3 54 (12.05%) Senior
4 52 (11.61%) Lead
5 32 (7.14%) Business Intelligence Lead
6 30 (6.70%) Developer
7 29 (6.47%) Commercial Analyst
8 25 (5.58%) Senior Analyst
9 20 (4.46%) Development Manager
10 19 (4.24%) Insight Analyst
11 18 (4.02%) Business Intelligence Analyst
12 16 (3.57%) Business Intelligence Developer
13 15 (3.35%) Senior Data Analyst
13 15 (3.35%) User Researcher
14 14 (3.13%) Insight Manager
15 13 (2.90%) Data Engineer
16 12 (2.68%) Commercial Data Analyst
16 12 (2.68%) Procurement Analyst
17 11 (2.46%) Business Manager
17 11 (2.46%) Power BI Developer
Libraries, Frameworks & Software Standards
1 6 (1.34%) CSS
1 6 (1.34%) scikit-learn
2 5 (1.12%) HTML
2 5 (1.12%) Hugging Face
2 5 (1.12%) NumPy
2 5 (1.12%) Pandas
2 5 (1.12%) Play Framework
3 4 (0.89%) PySpark
4 3 (0.67%) .NET
4 3 (0.67%) React
5 2 (0.45%) Framer.js
5 2 (0.45%) Jest
5 2 (0.45%) Kafka
5 2 (0.45%) Next.js
5 2 (0.45%) TensorFlow
6 1 (0.22%) Apache NiFi
6 1 (0.22%) GeoPandas
6 1 (0.22%) NetworkX
6 1 (0.22%) PyTorch
6 1 (0.22%) Snowpark
Miscellaneous
1 66 (14.73%) Analytical Mindset
2 20 (4.46%) Learning Management System
3 18 (4.02%) Onboarding
4 16 (3.57%) Management Information System
4 16 (3.57%) Self-Motivation
5 14 (3.13%) FMCG
6 12 (2.68%) Social Media
7 11 (2.46%) Algorithms
8 9 (2.01%) Embedded Systems
9 8 (1.79%) Blog
9 8 (1.79%) Security Posture
10 7 (1.56%) Insider Threat
10 7 (1.56%) Legacy Systems
11 6 (1.34%) Cyber Threat
11 6 (1.34%) Driving Licence
11 6 (1.34%) Multi-touch
12 5 (1.12%) Distributed Systems
12 5 (1.12%) Enterprise Software
12 5 (1.12%) NHS
13 4 (0.89%) Reinsurance
Operating Systems
1 6 (1.34%) Windows
2 2 (0.45%) Windows Server
3 1 (0.22%) Linux
Processes & Methodologies
1 202 (45.09%) Decision-Making
2 196 (43.75%) Analytics
3 195 (43.53%) Business Intelligence
4 164 (36.61%) Problem-Solving
5 115 (25.67%) Visualisation
6 95 (21.21%) Continuous Improvement
7 86 (19.20%) Data Analysis
8 81 (18.08%) Data Modelling
9 73 (16.29%) Process Improvement
10 71 (15.85%) Data Visualisation
11 69 (15.40%) Agile
12 68 (15.18%) Data Governance
13 62 (13.84%) AI
14 54 (12.05%) Data Analytics
15 47 (10.49%) CRM
15 47 (10.49%) ERP
16 41 (9.15%) Machine Learning
17 38 (8.48%) ETL
18 37 (8.26%) Data Cleansing
18 37 (8.26%) Mentoring
Programming Languages
1 131 (29.24%) SQL
2 56 (12.50%) Python
3 45 (10.04%) Data Analysis Expressions
4 18 (4.02%) R
5 10 (2.23%) T-SQL
6 9 (2.01%) VBA
7 8 (1.79%) Scala
8 7 (1.56%) Java
9 3 (0.67%) JavaScript
10 2 (0.45%) TypeScript
11 1 (0.22%) ABAP
11 1 (0.22%) C
11 1 (0.22%) C++
11 1 (0.22%) Groovy
11 1 (0.22%) Kusto Query Language
11 1 (0.22%) PowerShell
Qualifications
1 130 (29.02%) Degree
2 29 (6.47%) Security Cleared
3 24 (5.36%) CIPD
4 23 (5.13%) ACCA
5 20 (4.46%) SC Cleared
6 14 (3.13%) CIMA
6 14 (3.13%) DBS Check
7 13 (2.90%) Master's Degree
8 11 (2.46%) Six Sigma Green Belt
9 9 (2.01%) CISSP
10 8 (1.79%) CEH
10 8 (1.79%) DV Cleared
10 8 (1.79%) Microsoft Certification
11 7 (1.56%) CCNA
11 7 (1.56%) Cisco Certification
11 7 (1.56%) CISMP
11 7 (1.56%) GIAC
11 7 (1.56%) GPEN
11 7 (1.56%) MCP
11 7 (1.56%) OSCP
Quality Assurance & Compliance
1 88 (19.64%) Data Quality
2 45 (10.04%) Actionable Recommendations
3 18 (4.02%) Accessibility
4 16 (3.57%) GDPR
5 10 (2.23%) QA
6 8 (1.79%) PMO
7 4 (0.89%) SLA
8 2 (0.45%) GRC
8 2 (0.45%) ISO/IEC 27001
8 2 (0.45%) WCAG
9 1 (0.22%) Cyber Essentials
9 1 (0.22%) Disclosure Scotland
9 1 (0.22%) NCSC
9 1 (0.22%) NIST
9 1 (0.22%) NIST 800
9 1 (0.22%) P3O
9 1 (0.22%) SOC 2
System Software
1 3 (0.67%) Active Directory
2 1 (0.22%) Docker
Systems Management
1 7 (1.56%) Nmap
2 4 (0.89%) Terraform
3 1 (0.22%) Argo
3 1 (0.22%) Grafana
3 1 (0.22%) Nessus
3 1 (0.22%) RSA Archer
3 1 (0.22%) Single Sign-On
Vendors
1 73 (16.29%) Microsoft
2 39 (8.71%) SAP
3 33 (7.37%) Google
4 25 (5.58%) Salesforce
5 24 (5.36%) HubSpot
6 17 (3.79%) Databricks
7 12 (2.68%) Xero
8 9 (2.01%) Alteryx
9 7 (1.56%) Cisco
10 6 (1.34%) Oracle
10 6 (1.34%) ServiceNow
10 6 (1.34%) Zoho
11 5 (1.12%) Anaplan
11 5 (1.12%) BT
11 5 (1.12%) OpenAI
11 5 (1.12%) Talend
11 5 (1.12%) TikTok
11 5 (1.12%) YouTube
12 4 (0.89%) Apple
12 4 (0.89%) Teradata