Design Personas
UK
The table below provides summary statistics for permanent job vacancies requiring Design Persona skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Design Persona over the 6 months leading up to 11 May 2025, comparing them to the same period in the previous two years.
| 6 months to 11 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 699 | 897 | 863 |
| Rank change year-on-year | +198 | -34 | +334 |
| Permanent jobs citing Design Persona | 7 | 1 | 118 |
| As % of all permanent jobs advertised in the UK | 0.013% | 0.001% | 0.12% |
| As % of the Processes & Methodologies category | 0.014% | 0.001% | 0.12% |
| Number of salaries quoted | 7 | 1 | 2 |
| 10th Percentile | - | - | - |
| 25th Percentile | - | £47,500 | £45,000 |
| Median annual salary (50th Percentile) | £45,000 | £55,000 | £60,000 |
| Median % change year-on-year | -18.18% | -8.33% | - |
| 75th Percentile | £61,875 | £62,500 | £75,000 |
| 90th Percentile | £70,000 | - | - |
| UK excluding London median annual salary | - | £55,000 | - |
All Process and Methodology Skills
UK
Design Persona falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 51,302 | 84,920 | 96,579 |
| As % of all permanent jobs advertised in the UK | 93.76% | 85.59% | 95.61% |
| Number of salaries quoted | 27,015 | 59,883 | 56,845 |
| 10th Percentile | £30,000 | £29,008 | £34,000 |
| 25th Percentile | £42,500 | £40,000 | £45,000 |
| Median annual salary (50th Percentile) | £57,500 | £55,000 | £61,180 |
| Median % change year-on-year | +4.55% | -10.10% | +1.97% |
| 75th Percentile | £75,000 | £72,500 | £81,250 |
| 90th Percentile | £98,474 | £92,500 | £100,000 |
| UK excluding London median annual salary | £52,500 | £50,000 | £55,000 |
| % change year-on-year | +5.00% | -9.09% | +4.76% |
Design Persona
Job Vacancy Trend
Job postings citing Design Persona as a proportion of all IT jobs advertised.
Design Persona
Salary Trend
3-month moving average salary quoted in jobs citing Design Persona.
Design Persona
Salary Histogram
Salary distribution for jobs citing Design Persona over the 6 months to 11 May 2025.
Design Persona
Top 3 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Design Persona within the UK over the 6 months to 11 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +164 | 6 | £45,000 | -18.18% | |
| London | - | 6 | £45,000 | - | |
| Work from Home | - | 1 | £52,500 | - |
Design Persona
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||