Period
to 16 June 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Market Research skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Market Research over the 6 months to 16 June 2021 with a comparison to the same period in the previous 2 years.

Market Research
UK
6 months to
16 Jun 2021
Same period 2020 Same period 2019
Rank 709 731 874
Rank change year-on-year +22 +143 +12
Permanent jobs citing Market Research 235 138 249
As % of all permanent jobs advertised in the UK 0.23% 0.17% 0.17%
As % of the Processes & Methodologies category 0.25% 0.18% 0.19%
Number of salaries quoted 167 110 201
10th Percentile £37,950 £26,000 £26,250
25th Percentile £45,375 £41,250 £35,000
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - +22.22%
75th Percentile £81,250 £68,750 £62,500
90th Percentile £90,000 £92,750 £82,500
UK excluding London median annual salary £50,000 £55,000 £45,000
% change year-on-year -9.09% +22.22% -

Market Research is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 94,616 76,868 132,601
As % of all permanent IT jobs advertised in the UK 93.14% 92.34% 92.33%
Number of salaries quoted 66,184 61,769 105,222
10th Percentile £32,500 £31,250 £30,000
25th Percentile £41,250 £41,250 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £91,250 £90,000 £86,250
UK excluding London median annual salary £49,000 £47,500 £45,000
% change year-on-year +3.16% +5.56% -

Market Research
Job Vacancy Trend

Job postings citing Market Research as a proportion of all IT jobs advertised.

Job vacancy trend for Market Research in the UK

Market Research
Salary Trend

3-month moving average salary quoted in jobs citing Market Research.

Salary trend for Market Research in the UK

Market Research
Salary Histogram

Salary distribution for jobs citing Market Research over the 6 months to 16 June 2021.

Salary histogram for Market Research in the UK

Market Research
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the UK over the 6 months to 16 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 202 £62,500 +13.64% 29
London +18 119 £70,000 +27.27% 14
UK excluding London -40 87 £50,000 -9.09% 19
Work from Home -153 50 £75,000 +46.34% 3
South East +8 42 £57,500 +27.78% 2
South West -41 14 £50,750 -11.74%
Midlands -52 10 £44,500 -29.70% 2
North of England -38 9 £50,000 -13.04% 10
West Midlands -41 7 £44,000 -30.49% 1
East of England -14 5 £43,500 -55.38% 1
North West -16 5 £67,500 -15.63% 6
Wales +7 4 £65,531 +94.17% 1
Yorkshire -41 3 £50,000 +177.78% 4
Scotland -50 3 £47,500 -13.64% 3
East Midlands - 3 £45,000 - 1
North East - 1 £36,404 -

For the 6 months to 16 June 2021, IT jobs citing Market Research also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Market Research.

1 108 (45.96%) Agile Software Development
2 71 (30.21%) Analytics
3 64 (27.23%) Analytical Skills
4 62 (26.38%) Social Skills
5 50 (21.28%) Marketing
6 49 (20.85%) User Stories
7 48 (20.43%) Degree
7 48 (20.43%) Finance
8 41 (17.45%) User Experience
8 41 (17.45%) Decision-Making
9 37 (15.74%) Problem-Solving
9 37 (15.74%) Prototyping
10 36 (15.32%) Data Analytics
11 35 (14.89%) Stakeholder Management
12 34 (14.47%) Qualitative Research
13 33 (14.04%) Product Roadmap
13 33 (14.04%) JavaScript
14 32 (13.62%) Quantitative Research
15 30 (12.77%) Scrum
15 30 (12.77%) Usability Testing
16 29 (12.34%) SaaS
17 28 (11.91%) Python
17 28 (11.91%) Microsoft
17 28 (11.91%) Product Backlog
17 28 (11.91%) Product Strategy
17 28 (11.91%) User-Centered Design (UCD)
18 27 (11.49%) Actionable Insight
19 26 (11.06%) Customer Insight
20 25 (10.64%) Product Management
20 25 (10.64%) Ethnography

Market Research
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (0.85%) nginx
2 1 (0.43%) CMS
2 1 (0.43%) WordPress
Applications
1 16 (6.81%) Microsoft Excel
2 6 (2.55%) Spreadsheet
3 5 (2.13%) Microsoft PowerPoint
4 4 (1.70%) Microsoft Office
5 2 (0.85%) Adobe Illustrator
5 2 (0.85%) Figma
5 2 (0.85%) InVision
5 2 (0.85%) Photoshop
6 1 (0.43%) SPSS
6 1 (0.43%) Stata
Business Applications
1 2 (0.85%) NetSuite
1 2 (0.85%) Salesforce.com CRM
2 1 (0.43%) Infor M3
Cloud Services
1 29 (12.34%) SaaS
2 18 (7.66%) AWS
3 10 (4.26%) Azure
4 9 (3.83%) GCP
5 7 (2.98%) GitHub
5 7 (2.98%) IaaS
5 7 (2.98%) Snowflake
6 6 (2.55%) Power Platform
7 5 (2.13%) Microsoft 365
7 5 (2.13%) PaaS
8 4 (1.70%) AdWords
8 4 (1.70%) Google Analytics
9 3 (1.28%) Amazon EKS
10 2 (0.85%) Asana
10 2 (0.85%) Google Workspace
10 2 (0.85%) Salesforce Sales Cloud
10 2 (0.85%) Serverless
10 2 (0.85%) Slack
10 2 (0.85%) Trello
11 1 (0.43%) Zapier
Communications & Networking
1 3 (1.28%) 5G
2 2 (0.85%) 3G
2 2 (0.85%) 4G
2 2 (0.85%) Broadband
2 2 (0.85%) Internet
2 2 (0.85%) MVNO
2 2 (0.85%) Network Security
2 2 (0.85%) Skype
2 2 (0.85%) Wi-Fi
2 2 (0.85%) Wireless
Database & Business Intelligence
1 23 (9.79%) Big Data
2 9 (3.83%) PostgreSQL
3 8 (3.40%) MySQL
4 6 (2.55%) Data Warehouse
4 6 (2.55%) Power BI
4 6 (2.55%) Tableau
5 5 (2.13%) BigQuery
5 5 (2.13%) SQL Server
6 4 (1.70%) MongoDB
7 3 (1.28%) Apache Hive
7 3 (1.28%) Hadoop
8 2 (0.85%) Amazon Redshift
8 2 (0.85%) Looker
8 2 (0.85%) NoSQL
8 2 (0.85%) Redis
8 2 (0.85%) Relational Database
8 2 (0.85%) Snowflake Schema
9 1 (0.43%) Blockchain
9 1 (0.43%) Mixpanel
9 1 (0.43%) Parquet
Development Applications
1 17 (7.23%) Cypress.io
2 6 (2.55%) Jenkins
2 6 (2.55%) Selenium
3 4 (1.70%) JIRA
3 4 (1.70%) SpecFlow
3 4 (1.70%) webpack
4 2 (0.85%) Git (software)
4 2 (0.85%) Jasmine
4 2 (0.85%) Mocha
4 2 (0.85%) Team Foundation Server
5 1 (0.43%) Atlassian Bamboo
5 1 (0.43%) Gradle
5 1 (0.43%) Maven
5 1 (0.43%) Protractor
5 1 (0.43%) SonarQube
5 1 (0.43%) WebDriver
General
1 64 (27.23%) Analytical Skills
2 62 (26.38%) Social Skills
3 50 (21.28%) Marketing
4 48 (20.43%) Finance
5 23 (9.79%) Public Sector
6 12 (5.11%) Banking
6 12 (5.11%) Law
7 10 (4.26%) Retail
8 9 (3.83%) Telecoms
9 7 (2.98%) Pharmaceutical
10 6 (2.55%) Automotive
10 6 (2.55%) Legal
10 6 (2.55%) Presentation Skills
11 3 (1.28%) Brand Awareness
11 3 (1.28%) Electronics
11 3 (1.28%) Manufacturing
11 3 (1.28%) Organisational Skills
11 3 (1.28%) Spanish Language
12 2 (0.85%) French Language
12 2 (0.85%) Italian Language
Job Titles
1 31 (13.19%) Product Manager
2 26 (11.06%) Analyst
3 24 (10.21%) User Researcher
4 21 (8.94%) Developer
5 18 (7.66%) Senior Developer
6 14 (5.96%) Product Owner
7 13 (5.53%) Developer in Test
8 11 (4.68%) Consultant
8 11 (4.68%) Senior Manager
9 10 (4.26%) Senior Product Manager
10 9 (3.83%) Digital Transformation
11 8 (3.40%) IT Manager
11 8 (3.40%) Sales Director
11 8 (3.40%) Service Owner
12 7 (2.98%) Senior Software Engineer
12 7 (2.98%) Senior Test Engineer
12 7 (2.98%) Software Engineer
12 7 (2.98%) Software Manager
12 7 (2.98%) Software Test Engineer
12 7 (2.98%) Test Engineer
Libraries, Frameworks & Software Standards
1 20 (8.51%) React
2 16 (6.81%) GraphQL
3 11 (4.68%) YAML
4 8 (3.40%) CSS
4 8 (3.40%) HTML
5 5 (2.13%) .NET
5 5 (2.13%) Node.js
6 4 (1.70%) .NET Framework
6 4 (1.70%) Entity Framework
7 3 (1.28%) AngularJS
7 3 (1.28%) CSS3
7 3 (1.28%) HTML5
8 2 (0.85%) Apache Flex
8 2 (0.85%) Celery
8 2 (0.85%) Django
8 2 (0.85%) Electron Framework
8 2 (0.85%) Lambda Expressions
8 2 (0.85%) Sass
8 2 (0.85%) Symfony
8 2 (0.85%) Web Services
Miscellaneous
1 41 (17.45%) User Experience
2 10 (4.26%) Mobile App
3 9 (3.83%) Algorithms
3 9 (3.83%) Social Media
4 8 (3.40%) Greenfield Project
5 6 (2.55%) Robotics
6 5 (2.13%) Cloud Native
6 5 (2.13%) Hybrid Cloud
6 5 (2.13%) Industry 4.0
6 5 (2.13%) Management Information System
6 5 (2.13%) Public Cloud
7 4 (1.70%) FMCG
7 4 (1.70%) Smart City
8 3 (1.28%) Data Centre
8 3 (1.28%) EPoS
8 3 (1.28%) NHS
8 3 (1.28%) Renewable Energy
8 3 (1.28%) Self-Motivation
9 2 (0.85%) Clustering
9 2 (0.85%) Mobile Banking
Operating Systems
1 6 (2.55%) Linux
2 2 (0.85%) Android
2 2 (0.85%) Apple iOS
3 1 (0.43%) Unix
Processes & Methodologies
1 108 (45.96%) Agile Software Development
2 71 (30.21%) Analytics
3 49 (20.85%) User Stories
4 41 (17.45%) Decision-Making
5 37 (15.74%) Problem-Solving
5 37 (15.74%) Prototyping
6 36 (15.32%) Data Analytics
7 35 (14.89%) Stakeholder Management
8 34 (14.47%) Qualitative Research
9 33 (14.04%) Product Roadmap
10 32 (13.62%) Quantitative Research
11 30 (12.77%) Scrum
11 30 (12.77%) Usability Testing
12 28 (11.91%) Product Backlog
12 28 (11.91%) Product Strategy
12 28 (11.91%) User-Centered Design (UCD)
13 27 (11.49%) Actionable Insight
14 26 (11.06%) Customer Insight
15 25 (10.64%) Ethnography
15 25 (10.64%) Product Management
Programming Languages
1 33 (14.04%) JavaScript
2 28 (11.91%) Python
3 19 (8.09%) TypeScript
4 13 (5.53%) SQL
5 5 (2.13%) C
5 5 (2.13%) C#
6 4 (1.70%) Java
6 4 (1.70%) Ruby
7 3 (1.28%) ES6
7 3 (1.28%) Go
8 2 (0.85%) MATLAB
8 2 (0.85%) PHP
8 2 (0.85%) PHP 7
8 2 (0.85%) R
9 1 (0.43%) Bash Shell
9 1 (0.43%) C-shell
9 1 (0.43%) Groovy
9 1 (0.43%) PowerShell
9 1 (0.43%) VBA
Qualifications
1 48 (20.43%) Degree
2 11 (4.68%) BPSS Clearance
3 5 (2.13%) Computer Science Degree
3 5 (2.13%) PhD
4 2 (0.85%) HNC
4 2 (0.85%) Master's Degree
4 2 (0.85%) MBA
5 1 (0.43%) PMI Certification
5 1 (0.43%) Postgraduate
Quality Assurance & Compliance
1 19 (8.09%) Accessibility
2 18 (7.66%) QA
3 9 (3.83%) SLA
4 2 (0.85%) PMO
5 1 (0.43%) GDPR
5 1 (0.43%) ISO/IEC 27001
System Software
1 17 (7.23%) Docker
2 1 (0.43%) Firmware
Systems Management
1 22 (9.36%) Kubernetes
2 19 (8.09%) Terraform
3 3 (1.28%) Ansible
3 3 (1.28%) Microsoft Intune
4 1 (0.43%) MIIS
4 1 (0.43%) Opscode Chef
4 1 (0.43%) Puppet
Vendors
1 28 (11.91%) Microsoft
2 21 (8.94%) Google
3 11 (4.68%) Mercator
4 7 (2.98%) Oracle
4 7 (2.98%) Salesforce.com
5 3 (1.28%) Aderant
5 3 (1.28%) IBM
5 3 (1.28%) iManage
5 3 (1.28%) Intapp
6 2 (0.85%) Bloomberg
6 2 (0.85%) Facebook
6 2 (0.85%) Salesforce Marketing Cloud
7 1 (0.43%) Hootsuite
7 1 (0.43%) Hotjar