Market Research Jobs

Market Research
UK

The table below provides summary statistics for permanent job vacancies requiring Market Research skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Market Research over the 6 months leading up to 31 May 2025, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 490 560 336
Rank change year-on-year +70 -224 +488
Permanent jobs citing Market Research 219 376 957
As % of all permanent jobs advertised in the UK 0.39% 0.36% 1.00%
As % of the Processes & Methodologies category 0.42% 0.43% 1.05%
Number of salaries quoted 134 214 67
10th Percentile £26,225 £28,000 £45,000
25th Percentile £43,063 £33,750 £46,250
Median annual salary (50th Percentile) £55,000 £46,719 £54,500
Median % change year-on-year +17.73% -14.28% -16.15%
75th Percentile £72,500 £70,000 £72,500
90th Percentile £77,500 £85,875 £90,000
UK excluding London median annual salary £50,000 £37,500 £50,000
% change year-on-year +33.33% -25.00% -4.76%

All Process and Methodology Skills
UK

Market Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,256 87,133 91,481
As % of all permanent jobs advertised in the UK 93.58% 84.04% 95.51%
Number of salaries quoted 25,854 60,896 54,581
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,000 £55,000 £60,899
Median % change year-on-year +3.64% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,564 £50,000 £55,000
% change year-on-year +3.13% -9.09% +4.76%

Market Research
Job Vacancy Trend

Job postings citing Market Research as a proportion of all IT jobs advertised.

Job vacancy trend for Market Research in the UK

Market Research
Salary Trend

3-month moving average salary quoted in jobs citing Market Research.

Salary trend for Market Research in the UK

Market Research
Salary Histogram

Salary distribution for jobs citing Market Research over the 6 months to 31 May 2025.

Salary histogram for Market Research in the UK

Market Research
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +59 202 £55,000 +19.93% 506
UK excluding London +101 155 £50,000 +33.33% 233
Work from Home +62 73 £52,500 +10.53% 250
North of England +58 53 £53,500 +28.92% 59
London +40 51 £63,750 +2.00% 301
North West +29 48 £52,000 +48.57% 43
South East +23 45 £40,000 +6.67% 59
East of England +53 22 £44,500 -1.11% 26
South West +99 16 £58,750 +30.56% 17
Midlands +54 15 £43,750 +33.59% 46
West Midlands +53 11 £35,000 +7.12% 31
Scotland +89 4 £70,000 +40.03% 16
Yorkshire +48 4 - - 13
East Midlands +34 3 £51,500 +37.33% 15
Northern Ireland - 1 - - 5

Market Research
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (1.37%) SharePoint
2 2 (0.91%) Confluence
3 1 (0.46%) CMS
Applications
1 18 (8.22%) Microsoft Excel
2 16 (7.31%) Microsoft Office
3 12 (5.48%) Microsoft PowerPoint
4 5 (2.28%) Chatbot
5 4 (1.83%) SPSS
6 1 (0.46%) MS Visio
Business Applications
1 5 (2.28%) Salesforce CRM
2 1 (0.46%) SAP S/4HANA
2 1 (0.46%) Shopify
Cloud Services
1 30 (13.70%) SaaS
2 12 (5.48%) AWS
3 7 (3.20%) Azure
3 7 (3.20%) Serverless
4 5 (2.28%) Amazon SQS
4 5 (2.28%) AWS CloudFormation
4 5 (2.28%) AWS Lambda
5 3 (1.37%) Anthropic Claude
5 3 (1.37%) ChatGPT
5 3 (1.37%) Figma
5 3 (1.37%) GCP
5 3 (1.37%) Google Workspace
5 3 (1.37%) Microsoft 365
5 3 (1.37%) Microsoft Copilot
5 3 (1.37%) Slack
6 1 (0.46%) Google Analytics
6 1 (0.46%) Power Platform
6 1 (0.46%) Snowflake
Communications & Networking
1 3 (1.37%) Structured Cabling
2 1 (0.46%) LAN
2 1 (0.46%) Unified Communications
2 1 (0.46%) VoIP
2 1 (0.46%) WAN
2 1 (0.46%) Wireless
2 1 (0.46%) Wireless Security
Database & Business Intelligence
1 6 (2.74%) Electronic Patient Records
2 5 (2.28%) Amazon RDS
2 5 (2.28%) Tableau
3 1 (0.46%) Looker
3 1 (0.46%) Power BI
Development Applications
1 4 (1.83%) JIRA
2 3 (1.37%) Git
3 2 (0.91%) Axure RP
General
1 132 (60.27%) Social Skills
2 79 (36.07%) Analytical Skills
3 71 (32.42%) Marketing
4 66 (30.14%) Finance
5 23 (10.50%) Presentation Skills
6 21 (9.59%) Organisational Skills
7 19 (8.68%) Electronics
7 19 (8.68%) Legal
8 16 (7.31%) Inclusion and Diversity
9 15 (6.85%) Advertising
9 15 (6.85%) Billing
10 12 (5.48%) Public Sector
10 12 (5.48%) Retail
11 11 (5.02%) Law
12 9 (4.11%) Automotive
12 9 (4.11%) Manufacturing
13 8 (3.65%) Telecoms
14 7 (3.20%) Brand Awareness
14 7 (3.20%) Games
14 7 (3.20%) Pharmaceutical
Job Titles
1 46 (21.00%) Product Manager
2 27 (12.33%) Project Manager
3 24 (10.96%) Analyst
4 23 (10.50%) Senior
5 20 (9.13%) Marketing Manager
5 20 (9.13%) Sales Manager
6 18 (8.22%) Product Marketing Manager
7 16 (7.31%) Business Development Manager
7 16 (7.31%) Development Manager
7 16 (7.31%) Operations Manager
8 15 (6.85%) Business Manager
8 15 (6.85%) Operations Project Manager
8 15 (6.85%) Sales Operations Manager
9 14 (6.39%) Consultant
9 14 (6.39%) Vendor Manager
10 11 (5.02%) Recruitment Consultant
11 10 (4.57%) Senior Manager
12 9 (4.11%) Lead
12 9 (4.11%) Sales Executive
12 9 (4.11%) Senior Product Manager
Libraries, Frameworks & Software Standards
1 8 (3.65%) AngularJS
1 8 (3.65%) Laravel
1 8 (3.65%) Vue
2 5 (2.28%) Lightning Web Components
3 4 (1.83%) CSS
3 4 (1.83%) HTML
4 3 (1.37%) Serverless Framework
5 2 (0.91%) web3js
6 1 (0.46%) Akka
6 1 (0.46%) Google JAX
6 1 (0.46%) REST
Miscellaneous
1 39 (17.81%) Social Media
2 20 (9.13%) Self-Motivation
3 16 (7.31%) Onboarding
4 15 (6.85%) FMCG
5 14 (6.39%) Team-Oriented Environment
6 10 (4.57%) Product Ownership
7 6 (2.74%) Management Information System
7 6 (2.74%) NHS
8 5 (2.28%) Blog
8 5 (2.28%) Digital Media
8 5 (2.28%) IoT
8 5 (2.28%) PACS
9 3 (1.37%) CCTV
9 3 (1.37%) Digital Signage
9 3 (1.37%) EPoS
10 2 (0.91%) Blockchain
10 2 (0.91%) Enterprise Software
10 2 (0.91%) Public Cloud
10 2 (0.91%) Smart Home
10 2 (0.91%) Web3
Operating Systems
1 14 (6.39%) Windows
1 14 (6.39%) Windows Vista
2 1 (0.46%) Linux
Processes & Methodologies
1 78 (35.62%) Decision-Making
2 64 (29.22%) Problem-Solving
3 51 (23.29%) Analytics
4 49 (22.37%) CRM
5 47 (21.46%) Business Development
6 46 (21.00%) Roadmaps
7 43 (19.63%) B2B
8 42 (19.18%) Project Management
9 38 (17.35%) Agile
10 36 (16.44%) Service Delivery
11 35 (15.98%) Customer Service
12 34 (15.53%) Product Strategy
13 32 (14.61%) Customer Engagement
14 30 (13.70%) Strategic Thinking
15 29 (13.24%) Order Management
16 28 (12.79%) Analytical Thinking
17 27 (12.33%) Business Intelligence
17 27 (12.33%) Customer Retention
17 27 (12.33%) Product Management
18 25 (11.42%) Data Analysis
Programming Languages
1 11 (5.02%) SQL
2 8 (3.65%) PHP
3 7 (3.20%) JavaScript
3 7 (3.20%) TypeScript
4 3 (1.37%) Python
Qualifications
1 77 (35.16%) Degree
2 36 (16.44%) Master's Degree
3 18 (8.22%) DBS Check
4 11 (5.02%) MBA
5 2 (0.91%) Computer Science Degree
6 1 (0.46%) Azure Certification
6 1 (0.46%) BPSS Clearance
Quality Assurance & Compliance
1 14 (6.39%) Data Quality
2 9 (4.11%) QA
3 2 (0.91%) Accessibility
3 2 (0.91%) ISO/IEC 27001
Systems Management
1 6 (2.74%) Terraform
2 5 (2.28%) EMC NetWorker
3 1 (0.46%) Puppet
Vendors
1 40 (18.26%) Microsoft
2 17 (7.76%) Oracle
3 16 (7.31%) Salesforce
4 11 (5.02%) Capita
5 7 (3.20%) HubSpot
6 5 (2.28%) Google
7 4 (1.83%) Broadcom
7 4 (1.83%) SAP
7 4 (1.83%) Symantec
7 4 (1.83%) VMware
8 3 (1.37%) Duck Creek
9 2 (0.91%) Mercator
10 1 (0.46%) Ahrefs
10 1 (0.46%) Graphcore
10 1 (0.46%) ServiceNow
10 1 (0.46%) Workday