Period
to 17 October 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Mobile Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Mobile Marketing over the 6 months to 17 October 2017 with a comparison to the same period in the previous 2 years.

Mobile Marketing
UK
6 months to
17 Oct 2017
Same period 2016 Same period 2015
Rank 1154 1218 1169
Rank change year-on-year +64 -49 +95
Permanent jobs citing Mobile Marketing 23 23 128
As % of all permanent IT jobs advertised in the UK 0.013% 0.012% 0.059%
As % of the Processes & Methodologies category 0.015% 0.013% 0.066%
Number of salaries quoted 22 22 105
UK median annual salary £70,000 £47,500 £55,000
Median salary % change year-on-year +47.37% -13.64% +22.22%
10th Percentile £28,325 £41,250 £24,500
90th Percentile £169,500 £78,750 £100,000
UK excluding London median annual salary £24,500 £55,000 £42,500
% change year-on-year -55.45% +29.41% -5.56%

Mobile Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 157359 171111 192913
As % of all permanent IT jobs advertised in the UK 89.96% 89.17% 88.57%
Number of salaries quoted 123907 142468 158541
UK median annual salary £50,000 £49,000 £47,500
Median salary % change year-on-year +2.04% +3.16% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £76,250
UK excluding London median annual salary £43,000 £42,500 £42,500
% change year-on-year +1.18% - +6.25%

Mobile Marketing
Job Vacancy Trend

Job postings citing Mobile Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Mobile Marketing in the UK

Mobile Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Mobile Marketing.

Salary trend for Mobile Marketing in the UK

Mobile Marketing
Salary Histogram

The salary distribution of IT jobs citing Mobile Marketing over the 6 months to 17 October 2017.

Salary histogram for Mobile Marketing in the UK

Mobile Marketing
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Mobile Marketing within the UK over the 6 months to 17 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +67 22 £70,000 +27.27% 3
London +28 18 £70,000 +47.37% 1
UK excluding London +46 4 £24,500 -55.45% 2
North of England +7 4 £24,500 -55.45%
North West -8 2 £33,500 -39.09%
Yorkshire - 1 - -
North East - 1 £24,500 -

For the 6 months to 17 October 2017, IT jobs citing Mobile Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Mobile Marketing.

1 23 (100.00%) Marketing
2 14 (60.87%) Degree
3 11 (47.83%) Agile Software Development
4 10 (43.48%) User Experience
5 9 (39.13%) SEO
6 8 (34.78%) Mobile App
7 7 (30.43%) Mobile Development
7 7 (30.43%) Digital Marketing
8 6 (26.09%) Requirements Management
8 6 (26.09%) Blog
8 6 (26.09%) Product Management
8 6 (26.09%) HTML
8 6 (26.09%) Linux
8 6 (26.09%) E-Commerce
8 6 (26.09%) B2B
8 6 (26.09%) Prototyping
8 6 (26.09%) Master's Degree
8 6 (26.09%) Strategic Thinking
9 5 (21.74%) SMS
9 5 (21.74%) WAP
9 5 (21.74%) SMPP
9 5 (21.74%) MySQL
9 5 (21.74%) JavaScript
9 5 (21.74%) Ruby
9 5 (21.74%) Computer Science
10 4 (17.39%) Email Marketing
10 4 (17.39%) SQL
10 4 (17.39%) Analytics
11 3 (13.04%) Social Media
11 3 (13.04%) Content Development

Mobile Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.70%) CMS
Cloud Services
1 2 (8.70%) MailChimp
2 1 (4.35%) AdWords
2 1 (4.35%) Amazon AWS
2 1 (4.35%) Google Analytics
2 1 (4.35%) SaaS
Communications & Networking
1 5 (21.74%) SMPP
1 5 (21.74%) SMS
Database & Business Intelligence
1 5 (21.74%) MySQL
2 1 (4.35%) Mixpanel
2 1 (4.35%) MongoDB
2 1 (4.35%) NoSQL
Development Applications
1 1 (4.35%) Git (software)
General
1 23 (100.00%) Marketing
2 3 (13.04%) Finance
3 1 (4.35%) Advertising
3 1 (4.35%) Games
Job Titles
1 6 (26.09%) Developer
1 6 (26.09%) Product Director
2 5 (21.74%) Cloud Developer
2 5 (21.74%) MySQL Developer
2 5 (21.74%) Ruby Developer
3 4 (17.39%) Copywriter
4 3 (13.04%) Digital Copywriter
4 3 (13.04%) Digital Director
5 2 (8.70%) JavaScript Engineer
5 2 (8.70%) PHP Software Engineer
5 2 (8.70%) Senior Copywriter
5 2 (8.70%) Software Engineer
6 1 (4.35%) Digital Executive
6 1 (4.35%) Digital Marketing Executive
6 1 (4.35%) Digital Marketing Specialist
6 1 (4.35%) Digital Project Manager
6 1 (4.35%) Marketing Consultant
6 1 (4.35%) Project Manager
6 1 (4.35%) Senior Presales Consultant
6 1 (4.35%) Software Developer
Libraries, Frameworks & Software Standards
1 6 (26.09%) HTML
2 5 (21.74%) WAP
3 3 (13.04%) CSS
4 1 (4.35%) React Native
4 1 (4.35%) Sass
Miscellaneous
1 10 (43.48%) User Experience
2 8 (34.78%) Mobile App
3 6 (26.09%) Blog
4 5 (21.74%) Computer Science
5 3 (13.04%) Social Media
6 2 (8.70%) Social Network
7 1 (4.35%) Analytical Skills
7 1 (4.35%) Marketing Technology
Operating Systems
1 6 (26.09%) Linux
2 1 (4.35%) Android
2 1 (4.35%) Apple iOS
Processes & Methodologies
1 11 (47.83%) Agile Software Development
2 9 (39.13%) SEO
3 7 (30.43%) Digital Marketing
3 7 (30.43%) Mobile Development
4 6 (26.09%) B2B
4 6 (26.09%) E-Commerce
4 6 (26.09%) Product Management
4 6 (26.09%) Prototyping
4 6 (26.09%) Requirements Management
4 6 (26.09%) Strategic Thinking
5 4 (17.39%) Analytics
5 4 (17.39%) Email Marketing
6 3 (13.04%) Content Development
6 3 (13.04%) CRM
6 3 (13.04%) Pay per click
7 2 (8.70%) Content Management
7 2 (8.70%) Copywriting
7 2 (8.70%) Software Engineering
7 2 (8.70%) TDD
7 2 (8.70%) User Stories
Programming Languages
1 5 (21.74%) JavaScript
1 5 (21.74%) Ruby
2 4 (17.39%) SQL
3 2 (8.70%) Java
3 2 (8.70%) PHP
Qualifications
1 14 (60.87%) Degree
2 6 (26.09%) Master's Degree
Vendors
1 3 (13.04%) Google
2 2 (8.70%) Marketo
2 2 (8.70%) Salesforce.com
2 2 (8.70%) Twitter