Period
to 24 November 2017

The median annual salary for a Marketing Manager was £45,000 in advertised job vacancies during the 6 months to 24 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 907 808 888
Rank change year-on-year -99 +80 -73
Permanent jobs requiring a Marketing Manager 304 425 447
As % of all permanent IT jobs advertised in the UK 0.17% 0.22% 0.20%
As % of the Job Titles category 0.18% 0.23% 0.21%
Number of salaries quoted 221 292 348
UK median annual salary £45,000 £47,500 £40,000
Median salary % change year-on-year -5.26% +18.75% -11.11%
10th Percentile £31,250 £29,000 £27,500
90th Percentile £72,500 £77,375 £65,375
UK excluding London median annual salary £40,000 £41,500 £35,000
% change year-on-year -3.61% +18.57% -22.22%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172577 182568 211044
% of permanent IT jobs with a recognized job title 95.80% 96.48% 96.46%
Number of salaries quoted 138473 152713 175380
UK median annual salary £48,500 £47,500 £45,000
Median salary % change year-on-year +2.11% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Marketing Manager
Job Vacancy Trend

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Manager in the UK

Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager.

Salary trend for Marketing Manager in the UK

Marketing Manager
Salary Histogram

The salary distribution of IT jobs citing Marketing Manager over the 6 months to 24 November 2017.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -53 294 £45,000 -5.26% 46
UK excluding London -6 153 £40,000 -3.61% 26
London -56 150 £50,000 - 21
South East -4 67 £41,500 -7.78% 10
North of England +20 29 £34,000 -22.29% 8
Midlands +34 24 £29,000 -10.77% 4
West Midlands +24 23 £29,000 -42.00% 2
South West +29 16 £40,000 +4.58% 1
North West -12 15 £38,750 -8.82% 3
Yorkshire +22 14 £25,000 -42.86% 3
East of England +5 8 £35,000 -6.67% 2
Scotland -14 7 £50,000 +66.67%
Wales - 2 £45,000 - 1
East Midlands +25 1 - - 2

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 24 November 2017, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Manager in the job title.

1 304 (100.00%) Marketing
2 132 (43.42%) Digital Marketing
3 87 (28.62%) Social Media
4 86 (28.29%) CRM
5 82 (26.97%) Marketing Strategy
6 77 (25.33%) Marketing Automation
7 60 (19.74%) Salesforce.com
8 57 (18.75%) Analytics
9 56 (18.42%) B2B
9 56 (18.42%) Pay per click
10 53 (17.43%) SEO
11 52 (17.11%) Project Management
12 50 (16.45%) Marketo
13 49 (16.12%) Google
14 48 (15.79%) Analytical Skills
15 43 (14.14%) Email Marketing
16 39 (12.83%) Lead Generation
17 37 (12.17%) Advertising
18 35 (11.51%) Stakeholder Management
19 34 (11.18%) Finance
19 34 (11.18%) HTML
20 33 (10.86%) Eloqua
21 31 (10.20%) AdWords
22 30 (9.87%) B2B Marketing
23 28 (9.21%) Google Analytics
23 28 (9.21%) Retail
24 27 (8.88%) Degree
24 27 (8.88%) User Experience
25 25 (8.22%) Copywriting
26 24 (7.89%) Direct Marketing

Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (3.29%) CMS
2 5 (1.64%) WordPress
3 4 (1.32%) SAS
3 4 (1.32%) Skype for Business
4 1 (0.33%) Confluence
Applications
1 17 (5.59%) Microsoft Excel
1 17 (5.59%) Photoshop
2 13 (4.28%) Microsoft PowerPoint
3 8 (2.63%) Microsoft Office
4 6 (1.97%) Adobe Creative Suite
4 6 (1.97%) MS Visio
5 4 (1.32%) Adobe Illustrator
6 3 (0.99%) SPSS
7 2 (0.66%) Adobe Premiere
7 2 (0.66%) Camtasia
7 2 (0.66%) InDesign
Business Applications
1 33 (10.86%) Eloqua
2 17 (5.59%) Salesforce.com CRM
3 3 (0.99%) WebTrends
4 2 (0.66%) Adobe Campaign
4 2 (0.66%) Dynamics CRM
5 1 (0.33%) NetSuite
5 1 (0.33%) SAP CO
5 1 (0.33%) SAP SM
5 1 (0.33%) Social Studio
5 1 (0.33%) Unica
Cloud Services
1 31 (10.20%) AdWords
2 28 (9.21%) Google Analytics
3 16 (5.26%) SaaS
4 13 (4.28%) MailChimp
5 5 (1.64%) Silverpop
6 4 (1.32%) Salesforce Service Cloud
7 3 (0.99%) Adobe Creative Cloud
8 2 (0.66%) Amazon AWS
8 2 (0.66%) Google Tag Manager
8 2 (0.66%) PaaS
9 1 (0.33%) Adobe Analytics
9 1 (0.33%) Google Cloud Platform
9 1 (0.33%) Office 365
Communications & Networking
1 7 (2.30%) Internet
2 4 (1.32%) Skype
2 4 (1.32%) Unified Communications
3 3 (0.99%) SMS
3 3 (0.99%) Wireless
4 2 (0.66%) DOCSIS
4 2 (0.66%) DVB
4 2 (0.66%) HbbTV
5 1 (0.33%) DHCP
5 1 (0.33%) DNS
5 1 (0.33%) Firewall
5 1 (0.33%) Intranet
5 1 (0.33%) IP Telephony
5 1 (0.33%) NAS
5 1 (0.33%) TCP/IP
5 1 (0.33%) Wi-Fi
Database & Business Intelligence
1 4 (1.32%) Power BI
2 3 (0.99%) Big Data
3 2 (0.66%) Data Mining
3 2 (0.66%) MS Access
4 1 (0.33%) BigQuery
4 1 (0.33%) Blockchain
4 1 (0.33%) Data Lake
4 1 (0.33%) Data Warehouse
Development Applications
1 2 (0.66%) Dreamweaver
1 2 (0.66%) JIRA
2 1 (0.33%) Visual Website Optimizer
General
1 304 (100.00%) Marketing
2 37 (12.17%) Advertising
3 34 (11.18%) Finance
4 28 (9.21%) Retail
5 24 (7.89%) Telecoms
6 13 (4.28%) Brand Awareness
7 10 (3.29%) Banking
8 6 (1.97%) Automotive
9 5 (1.64%) Games
10 4 (1.32%) Legal
10 4 (1.32%) Manufacturing
10 4 (1.32%) Publishing
11 3 (0.99%) Back Office
12 2 (0.66%) Electronics
12 2 (0.66%) German Language
12 2 (0.66%) Spanish Language
13 1 (0.33%) Italian Language
13 1 (0.33%) Pharmaceutical
13 1 (0.33%) Retail Banking
Libraries, Frameworks & Software Standards
1 34 (11.18%) HTML
2 7 (2.30%) CSS
3 2 (0.66%) ATL
3 2 (0.66%) Middleware
3 2 (0.66%) Web Services
4 1 (0.33%) jQuery
Miscellaneous
1 87 (28.62%) Social Media
2 48 (15.79%) Analytical Skills
3 27 (8.88%) User Experience
4 15 (4.93%) Marketing Technology
5 14 (4.61%) Blog
6 11 (3.62%) Fintech
7 8 (2.63%) Analytical Mindset
8 5 (1.64%) FMCG
8 5 (1.64%) Minimum Viable Product
9 4 (1.32%) Digital Media
9 4 (1.32%) Graphic Design
10 3 (0.99%) Cloud Native
10 3 (0.99%) Enterprise Software
11 2 (0.66%) Foreign Exchange (FX)
11 2 (0.66%) IPTV
11 2 (0.66%) RIA
11 2 (0.66%) STB
11 2 (0.66%) Video Editing
12 1 (0.33%) Fixed Income
12 1 (0.33%) PMI
Operating Systems
1 5 (1.64%) Windows
2 4 (1.32%) Apple iOS
3 3 (0.99%) Linux
4 2 (0.66%) Android
5 1 (0.33%) Mac OS X
5 1 (0.33%) Windows 10
5 1 (0.33%) Windows 7
5 1 (0.33%) Windows Server
5 1 (0.33%) Windows Server 2012
Processes & Methodologies
1 132 (43.42%) Digital Marketing
2 86 (28.29%) CRM
3 82 (26.97%) Marketing Strategy
4 77 (25.33%) Marketing Automation
5 57 (18.75%) Analytics
6 56 (18.42%) B2B
6 56 (18.42%) Pay per click
7 53 (17.43%) SEO
8 52 (17.11%) Project Management
9 43 (14.14%) Email Marketing
10 39 (12.83%) Lead Generation
11 35 (11.51%) Stakeholder Management
12 30 (9.87%) B2B Marketing
13 25 (8.22%) Copywriting
14 24 (7.89%) Agile Software Development
14 24 (7.89%) Direct Marketing
14 24 (7.89%) Line Management
14 24 (7.89%) Product Marketing
15 23 (7.57%) Online Marketing
16 21 (6.91%) Demand Generation
Programming Languages
1 12 (3.95%) SQL
2 5 (1.64%) C
2 5 (1.64%) Java
2 5 (1.64%) JavaScript
2 5 (1.64%) PHP
3 1 (0.33%) Python
Qualifications
1 27 (8.88%) Degree
2 3 (0.99%) CIMA
2 3 (0.99%) MBA
3 2 (0.66%) Postgraduate
4 1 (0.33%) APMP
4 1 (0.33%) Computer Science Degree
4 1 (0.33%) PMI Certification
4 1 (0.33%) PMP
Quality Assurance & Compliance
1 8 (2.63%) QA
2 4 (1.32%) GDPR
3 2 (0.66%) SLA
System Software
1 1 (0.33%) Hyper-V
1 1 (0.33%) VirtualBox
1 1 (0.33%) VMware Infrastructure
Systems Management
1 1 (0.33%) WSUS
Vendors
1 60 (19.74%) Salesforce.com
2 50 (16.45%) Marketo
3 49 (16.12%) Google
4 24 (7.89%) Pardot
5 20 (6.58%) Facebook
6 16 (5.26%) Adobe
7 14 (4.61%) Salesforce Marketing Cloud
8 12 (3.95%) Twitter
9 11 (3.62%) Microsoft
10 10 (3.29%) HubSpot
11 9 (2.96%) Oracle
12 7 (2.30%) Apple
13 4 (1.32%) Tableau
14 3 (0.99%) Hootsuite
14 3 (0.99%) SAP
15 2 (0.66%) Capita
15 2 (0.66%) Omniture
15 2 (0.66%) Siebel
16 1 (0.33%) DoubleClick
16 1 (0.33%) IBM