The median annual salary for a Marketing Manager was £46,500 in advertised job vacancies during the 3 months to 29 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
UK
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 660 748 673
Rank change year-on-year +88 -75  
Permanent jobs requiring a Marketing Manager 194 203 289
As % of all permanent IT jobs advertised in the UK 0.23% 0.19% 0.27%
As % of the Job Titles category 0.24% 0.20% 0.28%
Number of salaries quoted 146 163 176
Median salary £46,500 £47,500 £42,500
Median salary % change year-on-year -2.10% +11.76%  
90% offered a salary of more than £32,400 £30,000 £30,000
10% offered a salary of more than £70,000 £80,000 £65,000
UK excluding London median salary £45,000 £41,000 £35,000
% change year-on-year +9.75% +17.14%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 82231 100619 103475
As % of all permanent IT job vacancies advertised in the UK 96.28% 96.37% 96.63%
Number of salaries quoted 68306 84262 84520
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £41,500 £41,500 £40,000
% change year-on-year - +3.75%  

Marketing Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Marketing Manager in the job title.

Job vacancy trend for Marketing Manager in the UK

Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager.

Salary trend for Marketing Manager in the UK

Marketing Manager
Salary Histogram

The salary distribution of IT jobs citing Marketing Manager over the 3 months to 29 March 2017.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +60 185 £47,500 - 31
London +42 95 £50,000 - 14
South East +73 48 £65,000 +51.16% 5
Berkshire +37 22 £65,000 +6.99% 2
Reading +32 17 £61,250 +39.20%
Buckinghamshire +29 16 £67,500 +125.00% 1
South West +34 9 £30,000 -34.42% 1
East of England +19 9 £47,500 -45.71% 2
North West -8 9 £60,000 +60.00% 5
Scotland +29 7 £35,000 -46.15% 1
Yorkshire +28 7 £36,000 +10.76% 1
City of London +11 7 £82,500 +65.00% 2
Edinburgh +9 7 £35,000 -46.15% 1
East Midlands +3 6 £32,500 - 1
Manchester -27 6 £60,000 +50.00% 3
West Midlands +32 5 £45,000 - 1
Leicestershire -1 5 - - 1
Brighton - 5 - -
Coventry - 5 £45,000 -
East Sussex - 5 - -
Wiltshire +24 4 £36,000 -36.28%
West Yorkshire +10 4 £36,000 +10.76%
Bradford - 4 £36,000 -
Bradford-on-Avon - 4 £36,000 -
Bedfordshire - 4 £47,500 -
Essex +19 3 £40,000 -20.00%
Gloucestershire - 3 £30,000 - 1
Cirencester - 3 £30,000 -
Beaconsfield - 3 £65,000 -
Uxbridge - 3 £50,000 - 1

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 29 March 2017, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Manager in the job title.

1 421 (100.00%) Marketing
2 183 (43.47%) Digital Marketing
3 118 (28.03%) Analytics
4 107 (25.42%) Google
5 105 (24.94%) Marketing Strategy
6 103 (24.47%) SEO
7 101 (23.99%) Social Media
8 88 (20.90%) Finance
9 87 (20.67%) CRM
10 76 (18.05%) B2B
11 74 (17.58%) Pay per click
12 70 (16.63%) Google Analytics
13 68 (16.15%) Degree
14 62 (14.73%) E-Commerce
14 62 (14.73%) Analytical Skills
15 59 (14.01%) Product Marketing
16 50 (11.88%) Telecoms
17 46 (10.93%) Salesforce.com
18 45 (10.69%) Project Management
19 44 (10.45%) Email Marketing
19 44 (10.45%) Marketing Automation
20 42 (9.98%) Lead Generation
20 42 (9.98%) Advertising
21 40 (9.50%) Retail
22 38 (9.03%) User Experience
23 35 (8.31%) Direct Marketing
24 34 (8.08%) Agile Software Development
24 34 (8.08%) Campaign Management
25 32 (7.60%) Online Marketing
25 32 (7.60%) HTML

Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (5.23%) CMS
2 14 (3.33%) WordPress
3 8 (1.90%) SAS
4 4 (0.95%) SharePoint
5 1 (0.24%) Apache Spark
5 1 (0.24%) Drupal
5 1 (0.24%) Joomla!
5 1 (0.24%) Magnolia
5 1 (0.24%) Sitecore CMS
Applications
1 20 (4.75%) Photoshop
2 16 (3.80%) MS Office
3 13 (3.09%) MS Excel
4 10 (2.38%) MS PowerPoint
5 6 (1.43%) InDesign
6 5 (1.19%) Adobe Illustrator
6 5 (1.19%) SPSS
7 3 (0.71%) Adobe Creative Suite
8 1 (0.24%) MS Project
8 1 (0.24%) Spreadsheet
Business Applications
1 9 (2.14%) Dynamics CRM
2 8 (1.90%) Adobe Campaign
2 8 (1.90%) Eloqua
3 7 (1.66%) FastStats
4 4 (0.95%) Salesforce.com CRM
5 3 (0.71%) SAP Hybris
5 3 (0.71%) SAP Oil and Gas
6 2 (0.48%) Magento
7 1 (0.24%) Infor CRM
7 1 (0.24%) Oracle EBS
7 1 (0.24%) Unica
Cloud Services
1 70 (16.63%) Google Analytics
2 31 (7.36%) AdWords
3 22 (5.23%) SaaS
4 20 (4.75%) Amazon AWS
5 17 (4.04%) MailChimp
6 7 (1.66%) Microsoft Azure
7 4 (0.95%) Cloud Computing
8 3 (0.71%) Veeva
9 1 (0.24%) Google Tag Manager
9 1 (0.24%) Responsys
Communications & Networking
1 19 (4.51%) DOCSIS
1 19 (4.51%) DVB
1 19 (4.51%) HbbTV
2 14 (3.33%) DLNA
3 5 (1.19%) Internet
4 2 (0.48%) Broadband
5 1 (0.24%) Firewall
5 1 (0.24%) SMS
5 1 (0.24%) Wireless
Database & Business Intelligence
1 7 (1.66%) SQL Server
2 6 (1.43%) Data Warehouse
3 5 (1.19%) Big Data
3 5 (1.19%) QlikView
4 2 (0.48%) Enterprise Data Warehouse
5 1 (0.24%) Base SAS
5 1 (0.24%) BusinessObjects
5 1 (0.24%) Crystal Reports
5 1 (0.24%) Power BI
5 1 (0.24%) Relational Database
5 1 (0.24%) SQL Server Integration Services
5 1 (0.24%) SQL Server Reporting Services
Development Applications
1 1 (0.24%) Axure RP
General
1 421 (100.00%) Marketing
2 88 (20.90%) Finance
3 50 (11.88%) Telecoms
4 42 (9.98%) Advertising
5 40 (9.50%) Retail
6 20 (4.75%) Brand Awareness
7 17 (4.04%) Banking
8 10 (2.38%) Manufacturing
8 10 (2.38%) Publishing
9 9 (2.14%) Games
10 7 (1.66%) German Language
11 6 (1.43%) Automotive
12 5 (1.19%) Electronics
12 5 (1.19%) French Language
12 5 (1.19%) Spanish Language
12 5 (1.19%) Swedish Language
13 4 (0.95%) Dutch Language
13 4 (0.95%) Financial Institution
13 4 (0.95%) Legal
14 2 (0.48%) Multimedia
Libraries, Frameworks & Software Standards
1 32 (7.60%) HTML
2 21 (4.99%) Middleware
3 15 (3.56%) HTML5
4 14 (3.33%) HEVC
4 14 (3.33%) PlayReady
5 9 (2.14%) CSS
6 8 (1.90%) .NET
7 6 (1.43%) AngularJS
7 6 (1.43%) ASP.NET
7 6 (1.43%) ASP.NET MVC
7 6 (1.43%) Twitter Bootstrap
8 3 (0.71%) ATL
9 1 (0.24%) 802.1X
9 1 (0.24%) CSS3
9 1 (0.24%) Natural Language Processing
9 1 (0.24%) SOAP
9 1 (0.24%) XML
Miscellaneous
1 101 (23.99%) Social Media
2 62 (14.73%) Analytical Skills
3 38 (9.03%) User Experience
4 31 (7.36%) Blog
5 21 (4.99%) Digital Media
5 21 (4.99%) STB
6 20 (4.75%) IPTV
7 19 (4.51%) Over-the-Top Content
8 14 (3.33%) MPEG
9 10 (2.38%) Data Centre
9 10 (2.38%) FMCG
9 10 (2.38%) Virtual Team
10 9 (2.14%) Fintech
11 5 (1.19%) iPad
11 5 (1.19%) Smartphone
12 4 (0.95%) Algorithms
12 4 (0.95%) Public Cloud
13 3 (0.71%) Enterprise Cloud
13 3 (0.71%) Enterprise Software
13 3 (0.71%) Social Network
Operating Systems
1 20 (4.75%) Android
2 19 (4.51%) Linux
3 7 (1.66%) Windows
4 1 (0.24%) Apple iOS
4 1 (0.24%) Unix
Processes & Methodologies
1 183 (43.47%) Digital Marketing
2 118 (28.03%) Analytics
3 105 (24.94%) Marketing Strategy
4 103 (24.47%) SEO
5 87 (20.67%) CRM
6 76 (18.05%) B2B
7 74 (17.58%) Pay per click
8 62 (14.73%) E-Commerce
9 59 (14.01%) Product Marketing
10 45 (10.69%) Project Management
11 44 (10.45%) Email Marketing
11 44 (10.45%) Marketing Automation
12 42 (9.98%) Lead Generation
13 35 (8.31%) Direct Marketing
14 34 (8.08%) Agile Software Development
14 34 (8.08%) Campaign Management
15 32 (7.60%) Online Marketing
16 26 (6.18%) B2B Marketing
16 26 (6.18%) Data Management
17 25 (5.94%) Content Marketing
Programming Languages
1 25 (5.94%) SQL
2 6 (1.43%) C#
3 4 (0.95%) JavaScript
3 4 (0.95%) PHP
4 3 (0.71%) Java
5 2 (0.48%) C
5 2 (0.48%) R
5 2 (0.48%) VBA
6 1 (0.24%) PL/SQL
6 1 (0.24%) T-SQL
Qualifications
1 68 (16.15%) Degree
2 18 (4.28%) MBA
3 3 (0.71%) PMI Certification
4 2 (0.48%) Postgraduate
5 1 (0.24%) APMP
5 1 (0.24%) PRINCE2 Certification
Quality Assurance & Compliance
1 2 (0.48%) Data Quality
1 2 (0.48%) QA
1 2 (0.48%) SLA
2 1 (0.24%) Actionable Recommendations
2 1 (0.24%) ISO/IEC 27001
2 1 (0.24%) PMO
System Software
1 1 (0.24%) VMware Infrastructure
Systems Management
1 1 (0.24%) MOM
Vendors
1 107 (25.42%) Google
2 46 (10.93%) Salesforce.com
3 31 (7.36%) Adobe
4 26 (6.18%) Marketo
5 23 (5.46%) Facebook
6 18 (4.28%) Twitter
7 16 (3.80%) Apple
7 16 (3.80%) Roku
8 14 (3.33%) Nagra
8 14 (3.33%) Verimatrix
9 13 (3.09%) Microsoft
10 12 (2.85%) Humax
11 11 (2.61%) HubSpot
11 11 (2.61%) Pardot
12 8 (1.90%) SAP
13 6 (1.43%) Apteco
14 5 (1.19%) Sophos
15 4 (0.95%) Omniture
15 4 (0.95%) Oracle
16 3 (0.71%) Pega
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