Marketing Manager Jobs

Marketing Manager
UK

The median Marketing Manager salary in the UK is £55,000 per year, according to job vacancies posted during the 6 months leading to 31 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
31 May 2025
Same period 2024 Same period 2023
Rank 612 841 847
Rank change year-on-year +229 +6 +256
Permanent jobs requiring a Marketing Manager 90 66 121
As % of all permanent jobs advertised in the UK 0.16% 0.064% 0.13%
As % of the Job Titles category 0.18% 0.067% 0.14%
Number of salaries quoted 45 50 80
10th Percentile £34,000 £30,000 £36,250
25th Percentile £42,500 £36,500 £41,250
Median annual salary (50th Percentile) £55,000 £45,000 £55,500
Median % change year-on-year +22.22% -18.92% +5.71%
75th Percentile £70,000 £63,750 £66,938
90th Percentile £77,500 £70,375 £87,500
UK excluding London median annual salary £45,000 £45,000 £41,000
% change year-on-year - +9.76% -18.00%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 50,444 98,297 87,491
% of permanent jobs with a recognized job title 90.33% 94.81% 91.34%
Number of salaries quoted 26,384 69,991 55,965
10th Percentile £28,750 £28,500 £32,500
25th Percentile £40,748 £38,500 £45,000
Median annual salary (50th Percentile) £55,000 £52,500 £60,000
Median % change year-on-year +4.76% -12.50% -
75th Percentile £73,750 £70,000 £80,000
90th Percentile £95,000 £90,000 £100,000
UK excluding London median annual salary £51,000 £50,000 £53,500
% change year-on-year +2.00% -6.54% +6.49%

Marketing Manager
Job Vacancy Trend

Job postings that featured Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Manager in the UK

Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Manager.

Salary trend for Marketing Manager in the UK

Marketing Manager
Salary Histogram

Salary distribution for jobs citing Marketing Manager over the 6 months to 31 May 2025.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +196 84 £55,000 +10.00% 329
UK excluding London +194 55 £45,000 - 124
Work from Home +130 32 £52,500 +40.00% 195
London +123 32 £70,000 +27.27% 222
South East +91 23 £55,000 -12.00% 39
South West +107 11 £55,000 +83.33% 3
Midlands +64 8 £35,000 -58.82% 8
West Midlands +58 6 - - 6
North of England +36 6 £42,500 -5.56% 52
North West +1 5 £42,500 -5.56% 35
East of England +53 4 £40,250 -15.26% 9
Scotland - 3 - - 7
East Midlands +40 2 £35,000 -58.82% 2
Yorkshire +55 1 - - 16

Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 31 May 2025, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Manager in the job title.

1 90 (100.00%) Marketing
2 52 (57.78%) Marketing Strategy
3 43 (47.78%) Digital Marketing
3 43 (47.78%) B2B
4 38 (42.22%) Social Media
5 37 (41.11%) Social Skills
6 34 (37.78%) Analytical Skills
7 33 (36.67%) Analytics
8 29 (32.22%) CRM
9 28 (31.11%) SEO
9 28 (31.11%) Finance
9 28 (31.11%) Product Marketing
10 26 (28.89%) SaaS
11 25 (27.78%) Degree
11 25 (27.78%) Marketing Automation
12 24 (26.67%) Decision-Making
13 23 (25.56%) Advertising
13 23 (25.56%) Google
14 20 (22.22%) Market Research
15 17 (18.89%) Customer Engagement
15 17 (18.89%) Customer Retention
15 17 (18.89%) B2B Marketing
15 17 (18.89%) Lead Generation
16 16 (17.78%) Data Privacy
16 16 (17.78%) Project Management
17 15 (16.67%) Email Marketing
17 15 (16.67%) Customer Acquisition
17 15 (16.67%) Strategic Thinking
17 15 (16.67%) Sales Enablement
18 14 (15.56%) Product Strategy

Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (6.67%) CMS
2 5 (5.56%) WordPress
3 1 (1.11%) SAS
3 1 (1.11%) SharePoint
Applications
1 3 (3.33%) Photoshop
2 2 (2.22%) Adobe Creative Suite
2 2 (2.22%) Adobe Illustrator
2 2 (2.22%) Notion
3 1 (1.11%) Adobe Premiere
3 1 (1.11%) Microsoft Excel
3 1 (1.11%) Microsoft PowerPoint
Business Applications
1 4 (4.44%) Dynamics CRM
2 1 (1.11%) Shopify
Cloud Services
1 26 (28.89%) SaaS
2 11 (12.22%) Google Analytics
3 8 (8.89%) Google Ads
4 5 (5.56%) Canva
5 2 (2.22%) Dynamics 365
5 2 (2.22%) Google Workspace
5 2 (2.22%) Microsoft 365
5 2 (2.22%) PaaS
5 2 (2.22%) Slack
6 1 (1.11%) Adobe Analytics
6 1 (1.11%) Adobe Creative Cloud
6 1 (1.11%) AppsFlyer
6 1 (1.11%) Dropbox
6 1 (1.11%) Google Tag Manager
6 1 (1.11%) Power Platform
Database & Business Intelligence
1 2 (2.22%) Tableau
2 1 (1.11%) Power BI
General
1 90 (100.00%) Marketing
2 37 (41.11%) Social Skills
3 34 (37.78%) Analytical Skills
4 28 (31.11%) Finance
5 23 (25.56%) Advertising
6 12 (13.33%) Brand Awareness
7 9 (10.00%) Public Sector
8 8 (8.89%) Automotive
8 8 (8.89%) Games
9 7 (7.78%) Law
9 7 (7.78%) Presentation Skills
10 6 (6.67%) Inclusion and Diversity
11 4 (4.44%) Organisational Skills
12 3 (3.33%) Electronics
12 3 (3.33%) Retail
13 2 (2.22%) Aerospace
13 2 (2.22%) French Language
13 2 (2.22%) Legal
13 2 (2.22%) Manufacturing
13 2 (2.22%) Multimedia
Libraries, Frameworks & Software Standards
1 2 (2.22%) CSS
1 2 (2.22%) HTML
Miscellaneous
1 38 (42.22%) Social Media
2 10 (11.11%) Marketing Technology
3 9 (10.00%) Blog
4 7 (7.78%) Self-Motivation
5 3 (3.33%) Driving Licence
5 3 (3.33%) IoT
6 2 (2.22%) Algorithms
6 2 (2.22%) Digital Media
6 2 (2.22%) Onboarding
7 1 (1.11%) Educational Technology
7 1 (1.11%) Mobile App
7 1 (1.11%) Photography
7 1 (1.11%) Product Ownership
7 1 (1.11%) PropTech
7 1 (1.11%) Smart Home
7 1 (1.11%) Smartphone
7 1 (1.11%) Video Editing
Processes & Methodologies
1 52 (57.78%) Marketing Strategy
2 43 (47.78%) B2B
2 43 (47.78%) Digital Marketing
3 33 (36.67%) Analytics
4 29 (32.22%) CRM
5 28 (31.11%) Product Marketing
5 28 (31.11%) SEO
6 25 (27.78%) Marketing Automation
7 24 (26.67%) Decision-Making
8 20 (22.22%) Market Research
9 17 (18.89%) B2B Marketing
9 17 (18.89%) Customer Engagement
9 17 (18.89%) Customer Retention
9 17 (18.89%) Lead Generation
10 16 (17.78%) Data Privacy
10 16 (17.78%) Project Management
11 15 (16.67%) Customer Acquisition
11 15 (16.67%) Email Marketing
11 15 (16.67%) Sales Enablement
11 15 (16.67%) Strategic Thinking
Qualifications
1 25 (27.78%) Degree
2 7 (7.78%) Master's Degree
Quality Assurance & Compliance
1 6 (6.67%) California Consumer Privacy Act
1 6 (6.67%) GDPR
Vendors
1 23 (25.56%) Google
2 12 (13.33%) HubSpot
3 9 (10.00%) Microsoft
4 6 (6.67%) Salesforce
5 5 (5.56%) Adobe
6 3 (3.33%) Facebook
6 3 (3.33%) Instagram
6 3 (3.33%) TikTok
7 2 (2.22%) Hootsuite
8 1 (1.11%) Hotjar
8 1 (1.11%) LexisNexis
8 1 (1.11%) Pardot
8 1 (1.11%) SAP
8 1 (1.11%) Twitter