Period
to 25 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Social Listening skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Listening over the 6 months to 25 October 2020 with a comparison to the same period in the previous 2 years.

Social Listening
UK
6 months to
25 Oct 2020
Same period 2019 Same period 2018
Rank 678 1056 1158
Rank change year-on-year +378 +102 +46
Permanent jobs citing Social Listening 7 13 4
As % of all permanent jobs advertised in the UK 0.014% 0.010% 0.002%
As % of the Processes & Methodologies category 0.016% 0.010% 0.003%
Number of salaries quoted 5 7 3
Median annual salary £95,000 £30,000 £34,000
Median salary % change year-on-year +216.67% -11.76% -9.33%
10th Percentile £52,500 £26,050 £27,200
90th Percentile £108,750 £56,000 £63,900
UK excluding London median annual salary - £31,250 -

Social Listening is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 45,137 125,557 151,176
As % of all permanent IT jobs advertised in the UK 92.42% 92.21% 91.93%
Number of salaries quoted 37,192 98,906 120,203
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £32,753 £30,000 £29,000
90th Percentile £90,000 £86,250 £83,750
UK excluding London median annual salary £49,142 £45,000 £45,000
% change year-on-year +9.20% - +5.88%

Social Listening
Job Vacancy Trend

Job postings citing Social Listening as a proportion of all IT jobs advertised.

Job vacancy trend for Social Listening in the UK

Social Listening
Salary Trend

3-month moving average salary quoted in jobs citing Social Listening.

Salary trend for Social Listening in the UK

Social Listening
Salary Histogram

Salary distribution for jobs citing Social Listening over the 6 months to 25 October 2020.

Salary histogram for Social Listening in the UK

Social Listening
Top 2 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Listening within the UK over the 6 months to 25 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +372 6 £95,000 +216.67% 1
London +259 6 £95,000 +216.67% 1

For the 6 months to 25 October 2020, IT jobs citing Social Listening also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Social Listening.

1 6 (85.71%) Social Media
2 4 (57.14%) Facebook
2 4 (57.14%) Mobile App
2 4 (57.14%) Degree
3 3 (42.86%) Marketing
3 3 (42.86%) Digital Transformation Programme
3 3 (42.86%) Analytics
4 2 (28.57%) Chatbot
4 2 (28.57%) GDPR
4 2 (28.57%) Content Marketing
4 2 (28.57%) Conversational UI
4 2 (28.57%) Instagram
4 2 (28.57%) YouTube
4 2 (28.57%) Observability
4 2 (28.57%) Twitter
4 2 (28.57%) Analytical Skills
4 2 (28.57%) SDLC
4 2 (28.57%) Brand Awareness
4 2 (28.57%) Online Marketing
4 2 (28.57%) SaaS
4 2 (28.57%) Brand Management
4 2 (28.57%) Customer Engagement
4 2 (28.57%) Waterfall
4 2 (28.57%) Google
4 2 (28.57%) Marketing Strategy
4 2 (28.57%) SEO
4 2 (28.57%) Scrum
4 2 (28.57%) ITIL
4 2 (28.57%) GxP
4 2 (28.57%) B2B

Social Listening
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (28.57%) Chatbot
Cloud Services
1 2 (28.57%) Google Analytics
1 2 (28.57%) SaaS
General
1 3 (42.86%) Marketing
2 2 (28.57%) Brand Awareness
2 2 (28.57%) Multimedia
3 1 (14.29%) Finance
Job Titles
1 4 (57.14%) Architect
1 4 (57.14%) Senior Architect
2 3 (42.86%) Senior Technical Architect
2 3 (42.86%) Technical Architect
3 2 (28.57%) Social Media Manager
4 1 (14.29%) Senior Solutions Architect
4 1 (14.29%) Solutions Architect
4 1 (14.29%) Technology Director
Libraries, Frameworks & Software Standards
1 2 (28.57%) Middleware
Miscellaneous
1 6 (85.71%) Social Media
2 4 (57.14%) Mobile App
3 2 (28.57%) Analytical Skills
3 2 (28.57%) Photography
3 2 (28.57%) Video Editing
4 1 (14.29%) FMCG
4 1 (14.29%) Management Information System
4 1 (14.29%) Self-Motivation
4 1 (14.29%) Virtual Team
Processes & Methodologies
1 3 (42.86%) Analytics
1 3 (42.86%) Digital Transformation Programme
2 2 (28.57%) Agile Software Development
2 2 (28.57%) B2B
2 2 (28.57%) B2C
2 2 (28.57%) Brand Management
2 2 (28.57%) Content Marketing
2 2 (28.57%) Conversational UI
2 2 (28.57%) Customer Engagement
2 2 (28.57%) ITIL
2 2 (28.57%) Marketing Strategy
2 2 (28.57%) Mathematics
2 2 (28.57%) Observability
2 2 (28.57%) Online Marketing
2 2 (28.57%) Scrum
2 2 (28.57%) SDLC
2 2 (28.57%) SEO
2 2 (28.57%) Software Engineering
2 2 (28.57%) Technical Architecture
2 2 (28.57%) Waterfall
Qualifications
1 4 (57.14%) Degree
Quality Assurance & Compliance
1 2 (28.57%) GDPR
1 2 (28.57%) GxP
1 2 (28.57%) QA
1 2 (28.57%) Sarbanes-Oxley
Vendors
1 4 (57.14%) Facebook
2 2 (28.57%) Google
2 2 (28.57%) Instagram
2 2 (28.57%) Twitter
2 2 (28.57%) YouTube